Way Ahead

FIRST CITY UNIVERSITY COLLEGE

SCHOOL OF ARTS & SOCIAL SCIENCES

MAJOR GROUP ASSIGNMENT

Programme:

Diploma in Business Administration

Module Title:

Entrepreneurship

Module Code:

BDBA 656

Semester:

January April 2016

Examiner:

Lawrence Lim

No of Pages:

5 inclusive of cover page

Weighting:

Marks obtained in this Major Group Assignment will contribute to

a total of 25% weighting in assessment for your overall
performance in this module.

INSTRUCTIONS TO CANDIDATE:
1. The maximum word limit is 2000 words. Any assignment which exceeds the word
limit may be penalised by a deduction of 10%.
2. This assignment must be completed in a group of minimum THREE (3) and
maximum FIVE (5) and assessment criteria are included for reference.
3. This assignment must be received no later than 5.00pm on 21st March 2016.
4. Should you submit after the official deadline, a late submission penalty deduction
of five (5%) will be imposed.

Diploma in Business Administration

Group Assignment: Business Ethics (BDBA 653)
Semester: January 2014 April 2014

5. The work you produce is expected to be wholly your own work, except where you have been asked to
work as part of a group and when it is part of the group's discussions. Where material is drawn from any
other source, you should acknowledge this with citations in the text and if applicable supported with
footnotes. Please use Harvard referencing. Plagiarism is a disciplinary offence under the academic code
of practice for students in assessments. Penalties for plagiarism are potentially serious and may affect
your eligibility for an award.
6. The assignment should be printed on A4 sized paper (single side only) and double-spaced. Please
include a title page indicating your name, student number, class, module title and the name of the
lecturer concerned. Please staple at the left hand corner of the assignment.
7. This assignment must be attached to a completed Assignment Cover Sheet.

Diploma in Business Administration

Group Assignment: Entrepreneurship (BDBA132)
Semester: January April 2015

ASSIGNMENT QUESTION:
Feasibility Analysis / Feasibility Study
You and your group have been appointed as consultants and your services are being sought by one potential
entrepreneur by the name of Sally, who is thinking which exciting business opportunities she should pursue and hope
to select the one that has the best chance of succeeding. However she is wise enough to seek your help to assist her to
come up with a feasibility study so as to be able to decide which of the business opportunities to pursue.
Sallys background:
She has been working for several years with global multinational companies across three different industries such as
an Operations Manager in a global fast-food chain, as Group HR Executive in a large local conglomerate and as a
Content Writer for an established online portal relating to management and business issues. One morning Sally woke
up with the previous nights dream still fresh in her mind. She had dreamt of a new, even unique way of doing a
business and with great enthusiasm she decided to prepare to start her business venture.
Sally is considering one of these business opportunities which are related in one way or another to her vast work
experiences:
A.
B.
C.
D.

Recruitment Or executive search business Or any consultancy business related to Human Resources,
A business catering to retirees OR
An e-commerce business OR
Your very own unique business idea

Group Assignment:
1. Choose only one of the above-listed four options to carry out a feasibility study for Sally. Imagine you are
Sally and try to come up with what you think would be Sallys dream of a new and unique way of doing a
business. Be creative but be realistic too. If you select D then you need to convince Sally why it is a better
choice than A, B, or C.
2. You are allowed to make certain assumptions.
3. Briefly explain why your group chose this particular business opportunity instead of the other three.
4. Explain succinctly your feasibility study according to the various areas as suggested
5. Your conclusion is to recommend Sally to choose this particular business instead of the other three
opportunities based on your feasibility study that your group has done to support your recommendation.
Guidelines:
You are encouraged to refer to your recommended textbook (Barringer and Ireland,2012, Entrepreneurship
Successfully Launching New Ventures, 4th ed, Prentice Hall,p80)
Content outline
Choice of business opportunity
Executive Summary
Proposed Name of Company for Sally to consider
Product/Service Feasibility
Industry/Target Market Feasibility
Organizational Feasibility
Technological Feasibility
Financial Feasibility
Recommendation and conclusion plus Q & A
Appendices: Any supporting documents, illustrations, etc

Assign different member of your group to do one of the major areas listed above in bold.
Every group member must be assigned a main area to do and present.

Diploma in Business Administration

Group Assignment: Entrepreneurship (BDBA132)
Semester: January April 2015

Write the names of your group members and their assigned area/s. Example: Product/Service
Feasibility Susan Fernando, Financial Feasibility Ronaldo Lee, etc, etc.

One of the main objectives of this major group assignment is to assess your understanding of the
various key concepts in each of the areas as listed above.

In view of the word limit which must be strictly adhered to, a brief description for each of the above
areas would be sufficient. Thus avoid repetitions and unnecessary details or information. Bear in
mind that penalty points will be deducted from your overall total marks should you exceed the
stipulated word limit.

Each and every one will be required conduct a 10-minute presentation on your Feasibility Study
to your classmates. Presentations will be carried out from 21st March 2016 after you have handed
in your group assignment.

Please refer to the given criteria (see below) as a guide in preparing your presentation.

Formatting for the written report:

Font type: Times New Roman
Font size: 12
Line spacing: 1.5 lines
Alignment: Justify
Page number: Right Bottom
Both hard copies and soft copies of your presentations must be submitted at the same time or before
your presentation.
Hard copies ought to be bound

Diploma in Business Administration

Group Assignment: Entrepreneurship (BDBA132)
Semester: January April 2015

Entrepreneurship (BDBA 132)

MAJOR GROUP ASSIGNMENT MARKSHEET

FEASIBILITY STUDY
Group Code
Submission Date:
Name of Group Members
1.
BDBA656
2.
Presentation Topic & No of words
3.

Item*

Student ID

4.
(Penalty, if any ________)

5.
Please circle the awarded marks

*ITEM refers to the part/s done by each of your group members

No

Criteria

Poor

Satisfactory

Excellent

Insufficient relevant
details

Clearly written

Well written

Minimum relevant
details with

Significant/relevant details
with supporting data/info

With no or few supporting

data/info

Marks

Some supporting
data/info

Executive Summary

10

/ 10

Product/Service
Feasibility:
Desirability/Demand

10

/ 10

Industry/Target
Market Feasibility:
3

10

/ 10

10

/ 10

10

/ 10

10

/ 10

Industry/Market
Attractiveness
Organizational
Feasibility:
4
Management
Resource
5

Technological
Feasibility
Financial
Feasibility:

Start-Up
Cash/Financial
Performance of
similar
businesses/overall
financial
attractiveness

Overall assessment,
recommendation and
conclusion

10

/ 10

Report Formatting
and Structure,
Appendices

10

/ 10

Presentation

11

12

14

15

/ 15

10

Question and Answer

10

13

/5

Additional/Supporting Comments:
Total
Weightage: 25% of total exam marks
(100%]
Lecturer Receipt
Acknowledgement:

Name:

Signature:

Date:
Penalty, if any:

100

Diploma in Business Administration

Group Assignment: Entrepreneurship (BDBA132)
Semester: January April 2015