Every Body on the Net

SM

Qualcomm Incorporated
5775 Morehouse Drive
San Diego, CA 92121
Phone: (858) 587-1121
www.qualcomm.com/wirelesshealth

©2009 Qualcomm Incorporated. All rights reserved. Various products and brand names may also be trademarks or registered trademarks that are the property of their
respective owners. Qualcomm asserts that all statistics are current through December 2008. CCL1436
Diagnose. Monitor.
Intervene. Manage
health. Anytime.
Virtually anywhere.
The wireless revolution has spawned a
one trillion dollar industry and for billions of
people worldwide, the mobile device has
become a central part of life. It connects
us to the people and data that matter to us
most, and is rapidly emerging as our most
important lifestyle management tool.

Forward looking companies in the health and

life sciences community are now embracing
the power of mobile broadband connec-
tivity as a way to reach new audiences
and extend the value of their products
and services into the mobile arena.

A pioneer in the development of enabling

Wireless health & wellness
SM

technologies for wireless, Qualcomm is

breaking new ground yet again, helping
companies in the medical device, pharma-
ceutical and health service industries to
innovate new connected health solutions “Consumers have already adopted a wireless lifestyle and
and business models with the potential to the phone in their pocket is not just for voice communications
anymore — it’s also becoming the most personal device for
address extraordinary market opportunities,
information access. Since the mobile phone is always on and
while improving quality of life for people always with you, it is the most logical platform for monitoring
everywhere. and maintaining personal health.”

Dr. Paul E. Jacobs

Chairman and CEO, Qualcomm, Inc.
“When the world’s first wireless remote cardiac
monitoring for diagnostics company needed a

Tec h n o lo g y made pe rsonal

technology partner, CardioNet called on Qualcomm
for answers. More than just your wireless communications
service provider, we work with companies throughout
the health and life sciences industry to bring a whole
new set of tools and business models to market.
Enabling technologies for mobile devices—and more.
Innovative applications and service platforms for
healthcare providers and consumers. Comprehensive
managed network services. From tiny wireless bio-
sensor “Band-aids ”... to nationwide mobile broadband
®

Collapsing time and space in

networks... we’re helping redefine modern medicine
and personal health management. Improving commu- healthcare
Don Jones
nications between doctors and patients. Empowering Vice President, Qualcomm Health & Life Sciences;
Founder and Board Member, Wireless Life Sciences Alliance;

consumers to take charge of their bodies. Collapsing and Founding Board Member, West Wireless Health Institute.

time and space in healthcare.” Don Jones

*Band-aid® is a registered trademark of Johnson & Johnson Consumer Companies, Inc. 2007.
pg 3
 “The healthcare industry as we know it today is broken,
Transforming he alt h & med i c i n e

untenable, too expensive, and desperately needs to be

fixed. ‘Smart’ sensor technologies, when combined with
wireless, will create major transformations in the way we
will be able to deliver care. We need to develop new
technologies to care for our growing elderly population
and to help remotely manage diabetes, prevent stroke,
treat illnesses and deliver care anytime, anywhere.
Wireless will profoundly change the quality and cost
structure of medicine. It is remarkably exciting to fast
forward into the future of medicine and see how pro-
Transforming health & medicine found wireless platforms will reboot the medicine
Dr. Eric J. Topol 1
Director, Scripps Translational Science Institute;
of today. There is no question that Qualcomm is the
Chief Academic Officer, Scripps Health;
Professor of Translational Genomics, The Scripps Research Institute;
The Gary and Mary West Chair of Innovative Medicine;
leader in the field. I don’t think there is a wireless
medical technology out there that Qualcomm doesn’t
Senior Consultant in Cardiovascular Medicine, Scripps Clinic;
and Chief Medical Officer and Board Member, West Wireless Health Institute.

1 Elected to the Institute of Medicine, National Academy of Sciences, Dr. Topol was recently named a
know about, or isn’t already working on.” Dr. Eric J. Topol

“Doctor of the Decade” by the Institute for Scientific Information for being one of the top 10 most
cited researchers in medicine.
pg 5
Powe r of wireless

Applying the
power of wireless Remote
Diagnostic
Wireless
Medical
Services Gateways

to health & fitness

2

Personal
Modern healthcare is at a critical juncture and bold solutions are needed to augment Personalized
strained resources and address inefficiencies in the system. Today’s advanced wireless
Health
Medicine3
devices, applications and services have captured the imagination of the public.1 And the Performance
benefits of “always on, always with you” connectivity are becoming increasingly appar-
ent to medical professionals, caregivers and healthcare consumers alike. Leveraging our
global leadership in wireless innovation, Qualcomm is working with visionary companies
to bring new ideas to market that are helping to accelerate the convergence of mobile
technology, medicine and personal health.

1 Over 700 million people worldwide already carry 3G devices enabled by Qualcomm, and the number is expected to exceed 1.6 billion by 2012.
2 CardioNet’s service lines include Mobile Cardiac Outpatient Telemetry (MCOT), event monitoring, and Holter monitoring services.
3 Proteus Biomedical, maker of the wireless pills shown here, is developing intelligent medicine products in partnership with device,
pharmaceutical and biotechnology companies.
pg 7
Re mote Diagnost ic Serv i ces

Integrating wireless into traditional medical procedures has the potential to spawn en-
tirely new businesses. Among the companies finding new ways to improve diagnostics and
monitoring services is CardioNet, with a groundbreaking wireless system for monitoring
and diagnosing cardiac arrhythmias in real time.1 Other breakthrough ideas achieving
Side effects include increased:
commercial launches range from robotic technology2 for remote consultations to wire-
less handsets that enable diabetic patients to transmit their glucose levels to their medical
• Convenience
team. • Accuracy
• Value

1 In specific situations, the CardioNet heart monitoring system enabled by Qualcomm’s advanced wireless technology has been shown to
be three times more effective in detecting significant arrhythmias than traditional event monitors.
2 InTouch Health is a leading provider of Remote Presence (RP) robotic telehealth solutions that empower physicians to easily and more
frequently visit with hospitalized patients.
pg 9
 Wi reless Me dical G ateways
The path to better health is getting ever more accessible and wireless medical gateways
are a critical part of the solution. They come in many forms1 and serve many needs.

gateway
Call it a . Call it a hub.
In the medical office, the hospital or at home. Keeping vital information moving.
Consider the following route. A body sensor communicates with a handheld wireless
device via Bluetooth, Wi-Fi or new ultra low power body area network radios.

Count on it for fast & reliable

The handheld communicates with the medical team via a mobile broadband network.
The medical team monitors the data and has the ability to communicate back to the
patient— or intervene — when needed.2 Do you have questions about getting data

connectivity to people & data. from point A to B? Real-time biometrics? Streaming video? The 3G mobile broadband
technology innovated by Qualcomm represents the ultimate answer.

1 InTouch Health has been deploying Remote Presence Robotic System technology to hospitals and physicians since 2003.
2 The Myca Platform is a web-based, electronic medical record technology solution designed to improve communication
between the healthcare team and patients via instant messaging, texting, email and video chat features.
pg 11
Personalized Medicine

Consumer lifestyle and demographic issues are a major contributor to rising costs in
the global healthcare system. The escalating prevalence of obesity and related health
problems is leading to growing numbers of people being affected by chronic diseases,
and the aging of the baby boomer population is expected to strain the system even

Just-in-time
further.1 One key to ensuring better health maintenance is to keep the flow of medi-
cines and supplies running smoothly, in effect streamlining the “personal supply chain
management” system. For patients, wireless ordering and tracking systems have the
potential to eliminate medication errors and speed up delivery times. Other personal
medication solutions integrated through mobile technology have the potential to im- medications & supplies for
prove health literacy and medication compliance, such as the Pill Phone 2 application
from Vocel, which sends timely reminder messages and provides easy access to a drug
information database. For the pharmaceutical supply sector, mobile fulfillment systems
“personal supply chain”
translate to potential savings in inventory management and increased customer management.
loyalty and retention.

1 As of 2000, there were 600 million elderly people worldwide and the number is expected to double to 1.2 billion by 2025.
2 The patented Pill Phone application from Vocel is the only wireless, interactive medication reminder with FDA 510(k) clearance for
safety and effectiveness.
pg 13
 Perso n al H ealt h Pe rformance
In addition to putting integrated wireless technologies to work for healthcare pro-
viders, the Qualcomm Health & Life Sciences group also works with companies who

Personal
are innovating new ways to help consumers maintain their own personal health and
fitness or manage chronic conditions like diabetes, high blood pressure and asthma.
Taking advantage of the computing capability of advanced wireless handsets and the
robust network infrastructure underlying today’s mobile broadband networks, unique

health performance tools. new device features and applications represent an exciting opportunity to reach mass
audiences with useful “personal health performance” tools. From diet and weight man-
agement coaching to medication reminders and more, the mobile device is providing
people with highly personalized information for maintaining their health and fitness.

*Z
 ephyr™ (sample application screens shown above) supplies fabric sensors and complete monitoring solutions for wireless healthcare.
Copyright Zephyr 2007.
pg 15
 Building on our heritage as a leading

innovator of enabling technologies for

wireless, Qualcomm is uniquely quali-

fied to collaborate with you to integrate

wireless technologies into your health

care solutions and extend your business

Why not collaborate with into new areas. The market opportunity
the global experts?
is tremendous. So is our commitment to

your success.

pg 17
 Just add wireless...
Remote diagnostics & monitoring systems
In-body drug delivery systems & sensors
Implanted medical therapy management
On-body SMART peel-and-stick “Band-Aids ” ®

Fitness management devices & applications

Home health hubs / medical gateways
Environmental sensors
Therapy management systems
Personal supply chain management solutions

Any
device.
Wireless controlled drug delivery
network.
content. Wireless pills
time. Remote monitoring for elder care
where. Medication compliance

Truly personalized medicine. What’s your innovation?

pg 19
 To address this exciting market opportunity, a
wireless health “ecosystem” is emerging. Growing.
Evolving. Working to answer the big questions
facing today’s healthcare industry.
Key organizations include:

Wireless Life Sciences Alliance West Wireless Health Institute

www.wirelesslifesciences.org www.westwirelesshealth.org

Continua Health Alliance mHealth Alliance

www.continuaalliance.org www.unfoundation.org/global-issues/technology/
mhealth-alliance.html

To contact the Qualcomm Wireless Health team

Wireless healthcare is projected to We’re ready to assist you with the full breadth of Visit us on the Web:

$7 billion industry
technology and services available from across www.qualcomm.com/wirelesshealth
the Qualcomm family of companies. Chipset
become a reference designs. User interface solutions. Ap-
plication development platforms. Managed net-
Or give us a call:
(858) 587-1121

by 2012. work services. Global engineering resources.

Let us put our unique expertise and insight to
work for you today.