CHAPTER 1

INTRODUCTION
DMM1033 // MULTIMEDIA TECHNOLOGY

contents
Definitions and concept of multimedia
Multimedia terminologies
Elements of Multimedia
Authoring Tools
Importance of Multimedia
Multimedia Products
Advantages and disadvantages of Multimedia

definitions of multimedia
Multi

Many or multiple

Y
Multi
media

Media

Vehicle or agent to convey for something

Tools that is used to represent or do certain things,
delivery of medium a form of mass communication
Newspaper, magazine, tv, photograph, etc

definitions of multimedia
Multimedia
Presentation of a computer application (usually interactive)
Incorporating media elements : text, graphics, video, animation and
sound
Multimedia systems
Encompass computer and software systems that are used in multimedia
environments
Interactive control

concept of multimedia
Four main components
in Multimedia definition

Five elements of
Multimedia

Must have a digital device

Text

Must have links

Graphic

Must have navigation

tools

Animation

Audio
Must have interaction and
communication

Video

concept of multimedia
Multimedia application usually combines at least one discrete and one continuous
media types

Discrete : Space based

Text & graphic

Multimedia Elements
Continuous : Time based
Audio, video & animation

concept of multimedia
Multimedia applications : can be linear or interactive

Linear multimedia : plays from start position to end position with little or no
intervention

Interactive (non-linear) multimedia : allows viewer to jump around the

material by interacting with it

Can you think of an example of linear and interactive multimedia?

multimedia terminologies
The word multimedia has been popularized as a term that applies to a broad
spectrum of computer related products and process

There are :
CD Rom titles
Games
Interactive kiosk
CBT (computer based training) materials
Instructional courseware
Online services

elements of multimedia
Multimedia elements

Text

Graphic

Audio

Video

Animation

elements of multimedia
A broad term for something that contain words to
express something
Text is the most basic element of multimedia

A good choice of words could help convey the

intended message to the users (keywords)
Used in contents, menus, navigational buttons

W
text

elements of multimedia
Two-dimensional figure or illustration

Could be produced manually (by drawing, painting,

carving, etc) or by computer graphics technology

Used in multimedia to show clearly about certain

particular information (diagrams, pictures, chart,
etc)

graphic

elements of multimedia
Produced by vibration, as perceived by the sense of
hearing

In multimedia, audio could come in form of speech,

sound effects and music

audio

elements of multimedia
The illusion of motion created by the consecutive
display of images of static elements
In multimedia, animation is used to further
enhance/enriched the experience of user to further
understand the information conveyed to them

W
animation

elements of multimedia
The technology of capturing, recording, processing,
transmitting and reconstructing moving pictures
If compare with animation, video is more towards
photo realistic image sequence / live recording
Also takes a lot of storage space
Careful planning is an important consideration
when you want to use it

W
video

authoring tools
Editing tools : used to produce and edit the multimedia elements separately

Authoring tools : used to merge multimedia elements into a project

These software tools are designed to manage individual multimedia elements

and provide user interaction

multimedia and the industry

Multimedia is fast emerging as a basic skill that will be as important to life
in the 21st century. For example, reading.
Multimedia changes the nature of reading itself

From linear presentation of text as printed in books to makes it dynamic by

creating a new dimension of reading
In addition to conveying meaning, words serve as triggers that readers can
use to expand the text in order to learn more about a topic
This is accomplished not only by providing more text but by bringing it to
life by implementing sound, pictures, music and video

multimedia and the industry

Multimedia is effective because..
As research and publishing company Computer Technology Research
(CTR) Corporation reports, people retain only
20% of what they see

30% of what they hear

50% of what they see and hear

And as much as
simultaneously

80% of what they see, hear and do

That is why multimedia provides such a powerful tool for many industries
nowadays

importance of multimedia
There are a number of fields where multimedia is usable. Examples are :
Business
Education
Entertainment
Home
Public places

importance of multimedia
business
Sales / marketing presentation

Catalogs, product demo

Staff training application
Organizations kiosk

importance of multimedia
education
Courseware / Simulations

E-learning / Distance learning

Information searching

importance of multimedia
entertainment
Games (leisure or educational)

Movies
Video on demand

importance of multimedia
home

Digital television
Satellite TV
SMS services
Security system
Live Internet
Recording technology (TiVo, Astro
Byond)
Interactive Information

importance of multimedia
public places
Information kiosk
Point of Information (POI)
To provide information

Point of Sales System (POS)

Allow users to purchase of make
orders

importance of multimedia

advantages of multimedia
Ease of use

Can be used to make computer application easier to use, more efficient and
enjoyable

Purpose of applying multimedia usually revolves around making easier to

use application
By applying this, increase on users effectiveness is considerable

advantages of multimedia
Intuitive interface

Brings added benefit of less reliance on a user manual and technical

support for the product
Choice of images, icons, visuals and audible responses and reaction to user
input should be obvious
Example : user knows which is the correct control button for a certain
function simply because the control looks like what it is intended to do

advantages of multimedia
Impressive experience

Exists when software application provides user with a customized, intuitive

interface with which to operate the program
Many multimedia applications use the entire screen and provide buttons
and controls in the interface which draws the user into direct one-on-one
operation making the software easier to use and eliminates the
distraction of operating system

advantages of multimedia
Self-paced interaction and better retention

Interactive multimedia applications provide the ability to process

information at ones own pace

We can spend twelve hours or twelve minutes with a multimedia

encyclopedia

advantages of multimedia
Better understanding of the content

Multimedia enhanced CBT enables student to better comprehend the

material that include the presentation of text, images, animation, video and
sound complement each other to provide a richer and broader range of
information

advantages of multimedia
Cost effectiveness

Multimedia technology explains better than an in depth training manual

which is costly

advantages of multimedia
Dashboard philosophy

An intuitive interface can make complex computer technologies manageable

and usable
More interactive

advantages of multimedia
More fun = greater efficiency

By making a multimedia application more fun to use it can make it more

efficient

disadvantages of multimedia
Requires high-end computer system
May not be accessible to a large section of its intended uses if they do not
have access to multimedia capable machine
May be costly and process may takes time
User must possess a minimum level of computer literacy in order to

exploit the capabilities of this medium for learning

Training of the educator who is unfamiliar with the production and design
of multimedia courseware or packages can be equally complicating

summary
Multimedia : combination of text, graphic, sound, animation, and video that
is delivered interactively to the user by electronic or digitally manipulated
means
Elements of multimedia : text, image, sound, animation, video

Interactive multimedia
Linear vs Non-Linear
What is Authoring Tools : why you need them?
Multimedia used in many fields
Advantages & disadvantages

class exercise
On a piece of paper, create a creative mind map of multimedia elements
For each of multimedia element, write as many examples of application
(mobile and computer) that you know
Example : Text Whatsapp, Line, Telegram, Yahoo Messenger. Graphic
Instagram, Pixlr Express, VSCOcam