Style Tips

Style Tips of the Week, Volume Two

Fashion/Image Development

Are You Ready to Enhance Your Professional Image?

Millions of global professionals realize the importance of fashion, personal presentation and
image development in today’s competitive marketplace. Are you one of them? Style Tips of

o f t h e w e e k
the Week, Volume Two will teach you how to enhance your professional image in an effort to
improve your marketing strategy. There are 52 tips in all! Read one each week and watch
your confidence and professional style take you to new levels!

Discover the secrets of how to attractively improve your professional image:

Learn how to stylishly project confidence in your professional presentation.

Volume Two


Build a classic wardrobe that’s cost effective and reflects your personal style.
Learn how to identify and invest in quality fabrics that will boost your image. Kristene Smith
Discover how to properly shake hands and network to seal your next business deal.
Learn the dos and don’ts of social etiquette, office conduct and introductions.

Fashion, image development and etiquette with style

Get ideas on how to creatively say thank you and become memorable to others.

“Based on your excellent advice on business style, women will see how they can combine
business, casual and evening looks to great advantage. And men will know that the woman
running this project can help them look more sophisticated, urbane and in command of their
environment. The chapters in your books speak to those who really need to add style and flair
to their operations. It’s a great contribution!”

Mel Assagai, Director of Government Affairs

Strategic Counsel PLC

Kristene Smith is an award-winning advertising executive, designer and lifestyle expert whose
career includes designing campaigns for major corporations, federal agencies, entertainment
companies and for the development community. She has been featured on the ABC and UPN
networks and in numerous magazines and newspapers. Global professionals come to her because
she is a leading authority on business image and how to market with style.

Join the thousands of professionals who’ve

learned Kristene Smith’s secrets on how
Kristene Smith

to improve business image, with style.

Don’t delay, learn these secrets today!

Published by Kristene Smith, Inc. from Kristene Smith’s Style Tips of the Week A fashion, image development and etiquette how-to
series of books: e-book $9.95 USD; softcover $16.95 USD, $18.95 Canada.
Purchase our products and books online at www.kristenesmith.com guide with 52 inspiring tips and creative ideas
Integrate your
personal style
into your business
for
enjoyment,
creativity
and success.

Style Tips of the Week, Volume Two

Fashion, Image Development and Etiquette with Style

Kristene Smith
 2008 Kristene Smith, Incorporated

All rights reserved. No part of this book may be reproduced

or transmitted in any form or by any means, electronic or me-
chanical, including photocopying, recording, or by any information
storage and retrieval system, without permission in writing from the
publisher. Exceptions may be made for very brief excerpts used in
published reviews.

This publication is designed to provide information only. It is

sold with the understanding that the author and publisher are not
engaged in rendering design, legal, accounting or other professional
services. If legal or other expert assistance is required, the services of
a competent professional should be sought.

The purpose of this manual is to educate and entertain. The

author and publisher shall have neither liability nor responsibility to
any person or entity with respect to any loss or damage caused, or
alleged to have been caused, directly or indirectly, by the information
contained in this book.

Published by:

Kristene Smith, Incorporated

Post Office Box 233553
Sacramento, California 95823

www.kristenesmith.com

Editing, Cover and Book Design by Kristene Smith Advertising

Distributed by Independent Publishers Group

Library of Congress Catalog Number 2006911001

ISBN-13: 9780975298336

First Edition
Contents

04 Acknowledgements
06 Introduction
09 Chapter One: Professional Presentation
21 Chapter Two: Fashion, Fabrics and Style
22 Definition: Fashion
28 Ask Kristene!
35 Ask Kristene!
55 A Moment in Style: Men’s Ties

Chapter Three: Greetings and Introductions 56

Chapter Four: Business Relations 61
Chapter Five: Social Etiquette 67
Ask Kristene! 74
Chapter Six: Saying Thank You 76
Author Information 87
Acknowledgements

This book is dedicated to my stylish mother, Tina Wilson.

Thank you mom for all of your humor, creativity, love,
support and a great looking house!

Glorious thanks and honor to the real CEO of Kristene

Smith, Incorporated, God our Heavenly Father to whom all
praise is given.

With blessings, love and gratitude to my dedicated and

loving family: Chief Rickey C. Jones and our darling daugh-
ters Leigh and Reanne. You all make life special each day.
Also to my dad and siblings: thanks for so many years of
encouragement, laughter and support.

I especially thank the following people for their

creative and technical contributions to this
book: the Kristene Smith Advertising creative
team for the excellent cover and interior page
design, Ed Nightingale and Larry Dalton for
their outstanding photography, and Profes-
sor Marie L. Maschmeyer of Sacramento City
College for her teaching style and incredible
knowledge of textiles. Appreciation also goes out to
our production, printing, distribution and retail partners
for their professionalism, direction and kind support with
special thanks to IBPA, the Independent Book Publisher’s
Association for their insights and timely advice.

04
Dearest Kristene,

“The Enhance Your Professional Image event was

incredible this morning! What a way to begin a
successful day, with the energy, the fashion and the great
insights from the panelists ... you included! You pulled
together a rich blend of professions and provided such
a springboard for future events. Good job my friend,
and I’m delighted to have participated. I’m so lucky!”

Melissa Shults, President

MHS Marketing & Public Relations

05
Introduction

There’s nothing better than getting up in the morning fully

rested and ready to tackle your day. Feeling great is impor-
tant, but what about the way you look when you walk out
the door?

As an author, designer and 13-year veteran in the advertis-

ing industry, I’ve been exposed to some pretty glamorous
people, campaigns and walks of life as well as countless
ordinary business environments. What I’ve noticed about
people who have great style is that they are confident
no matter what their income level or position in society.
They strive to look good first for themselves and second for
others.

Looking good means more than buying a new suit and

wearing it to a power meeting. Confidence comes from
within and from knowing the secrets that professional
image developers use to help their clients look their best.
Having a well-rounded sense of fashion and an under-
standing of image-building techniques, along with
honed presentation skills and knowledge of
social etiquette, will help you develop your
personal style within any budget. Looking
and feeling great are tools for your personal
brand … you!

Written especially with you in mind, the

Style Tips of the Week series of books focuses on
four areas of business image including marketing
and branding, fashion and personal image, entertain-
ing and office decor. Each volume gives you 52 tips. That’s
an entire year’s worth of advice, ideas and secrets on relevant
business image topics you can use starting today!

By reading this book, I will help you grow your confidence

while staying true to your own personality. Go ahead, make
an investment in yourself. What are you waiting for?

06
Dear Kristene,

“Thank you for the opportunity to share my

experience and expertise with such a lively
group at your Marketing with Style business
image event. You are an outstanding host and
your staff are tops. Thanks for your wonderful
hospitality and have a joyous holiday season.”

Dr. Victoria Seitz, Author

Your Executive Image

08
08
Chapter One

Professional
Presentation

09
Kristene Smith addresses the crowd at her
Enhance Your Professional Image
seminar in Sacramento, California.

10
 Week 1
Professional Presentation
Chapter One

A good handshake is a strong indication that

you are a poised professional. Don’t miss an
opportunity to put your best hand forward!
Here’s how to properly shake hands in today’s
business environment:

Approach your subject with confidence by

maintaining good posture and eye contact.
Extend your right hand toward his or her right
hand. Cement the handshake by placing the
space between your thumb and forefinger in
the same space on the other person’s hand (web
to web) then wrap your fingers in a curving
fashion under the person’s hand. Use a firm,
close grip, but do not squeeze the other person’s
hand too tightly as this can hurt a frail hand.
While smiling and maintaining eye contact,
keep your right elbow slightly bent and initiate
two or three light pumps (slight up and down
motion) then let go. This technique is accept-
able for both men and women.

11
Week 2
Professional Presentation
Chapter One

Carry a mirror and especially use it after meals

and before that important meeting with your
next customer or client. This is called the five-
minute check. Reapply your lipstick, clean your
teeth, check your mustache, test your smile and
neaten your hair. Do what it takes to make a good
impression that will last indefinitely. Now go land
that deal and market yourself … with style!

1212
If you do anything to display the most basic of
manners within or outside the professional world
make it covering your mouth when you sneeze, cough
or yawn. As a society, we must have stopped teaching
children to cover their mouths. Unfortunately, that
group of children has morphed into an epidemic of
adults who cough, hack and yawn without a care for
others. This is a rude reality in our modern society
that also contributes to the spread of germs. Raise
yourself above the rudeness and cover your mouth for
the benefit of others and your professional image.

Week 3
Professional Presentation
Chapter One

13
Week 4
Professional Presentation
Chapter One

Good posture speaks volumes about your level of

confidence. When standing, keep your shoulders
back and down, chest and ribs out, head forward, legs
straight and abdomen tight. Stand tall to help create a
successful image. Regular aerobic exercise and strength
training will also do wonders to improve your posture
and overall good health. An occasional massage will
bring it all home. Here’s to standing and walking tall!

14
 Projecting a positive image is very important
so be sure to monitor how you speak to others.
Since studies show that most people are more
productive when they are around positive people,
it’s important to become more aware of your own
positive - and not so positive - communication
with others. Be sure to compliment others and
wish them well. Boost your own positive emo-
tions, which can improve your overall physical and
mental health.

Week 5
Professional Presentation
Chapter One

16
 Week 6
Professional Presentation
Chapter One

Go for a walk outside your office

building to get some exercise each
day, or if you’re lucky enough to
have a gym at work, take advantage!
Exercise will increase your produc-
tion of serotonin, which is a chemical
in the brain that lifts your mood.
Try to find time to work out or walk
in the evening with family or friends.
Exercise will brighten your mood
and improve your health, image and
posture, all of which contribute to
your overall presentation.

17
17
18
 Week 7
Professional Presentation
Chapter One

Professional singers and models are

trained to project an inner smile in front
of the camera that enhances their beauty
and appeal. Here’s the trick: concentrate
on your inner self and think positive
thoughts. Without actually smiling,
exude those good feelings through your
eyes and slightly lift your cheekbones.
Let your eyes convey your happiness to
your audience of other professionals in
your network.

19
Week 8
Professional Presentation
Chapter One

You already know how annoying it is

when someone stands right in your face
while talking to you. In fact, it’s often
difficult to focus on the message at such
close proximity. Because failing to follow
protocols about personal space may harm
your professional image, be sure you
observe these associated rules ...

When talking to others, try to give them

more than an arm’s length of space for
the conversation. This will allow for a
close enough discussion while also raising
other people’s comfort levels.

If you notice someone backing-up

slightly during your chat, do not move
forward. This is an indication that they
require more personal space. Keep your
eyes open and become alert to these non-
verbal cues.

20
Chapter Two

Fashion,
Fabrics and
Style

21
Definition: Fashion
Fashion is a term that usually applies
to a prevailing mode of expression, but
quite often applies to a personal mode of
expression that may or may not apply to
everyone. Inherent in the term is the idea
that the mode will change more quickly
than the culture as a whole. The terms
“fashionable” and “unfashionable” are
employed to describe whether someone or
something fits in with the current popular
mode of expression. The term “fashion” is
frequently used in a positive sense, as a syn-
onym for glamour and beauty and style. In
this sense, fashions are a sort of communal
art, through which a culture examines its
notions of beauty and goodness. The term
“fashion” is also sometimes used in a nega-
tive sense, as a synonym for fads, trends,
and materialism. Current global fashion
centres are London, Milan, Paris and New
York, but other cities like Rome and Tokyo
are also well known.

Wikipedia 2007

22
“Fashion fades, only style
remains the same”
Coco Chanel
French Fashion Designer
1883-1971

Make an investment in a classic wardrobe

that will last for years and out-live trends each
season. There are several basic pieces women
will need: a dark trench coat, a black or navy
blazer, a medium gray suit, a black suit, 2-3
crisp light-colored dress shirts, a straight
skirt, a neutral button-down collared shirt, a
neutral silk dress shirt, a coat dress and a pair
of wool slacks or another item in tweed. Classic
styles come down the runway each season with
modern flair, but the general look never goes
out of style.

Classics can actually save you money in the

long run because these pieces don’t need to
be replaced as frequently as trendier clothes.
Because you want them to last, be sure to
read the care label on each garment. How
and when you wash your clothes will partly
determine their longevity. Also, never leave
your clothes on the floor! Hang your clothes
almost immediately when you get home from
work or school.

Week 9
Fashion, Fabrics
and Style

C h a p t e r Tw o

23
Week 10
Fashion, Fabrics
and Style
C h a p t e r Tw o

Men should invest in classic fashion too. There’s nothing

better than showing up to a meeting looking good and ready
to do business. Basics begin with several crisp white dress
shirts, a black suit, a navy suit, a brown suit, a pair of plaid
trousers, several polo-type shirts, a neutral sport coat, a dark
navy sport coat, a dark trench coat, a pair of black suspenders,
dark socks and several conservatively colored and patterned
ties. If you are just starting out in a job or launching your
business you can’t go wrong when sticking to the classics while
your budget expands and your true personal style emerges.

24 24
 Week 11
Fashion, Fabrics
and Style

C h a p t e r Tw o

When trying on clothes remember to settle

on the fashions that best fit your body with-
out worrying much about the size on the
tag. A smaller or larger garment may fit you
better than what you normally wear because
designers make clothes differently from brand to
brand. Along with keeping your budget in mind,
follow your personal tastes and make sure
you take a few minutes to try on the clothes before
buying them. This will save you time and head-
ache with returns. Instead, spend that extra time
on looking good when representing your brand.

12

8 4
25
 Here’s a tip for the men to consider: when you take
your shirts to the cleaners, occasionally request
light or no starch so your shirts will look clean
yet relaxed. You do not want to appear too stiff
during meetings … especially around the collar!

Week 12
Fashion, Fabrics
and Style
C h a p t e r Tw o

26
 Week 13
Fashion, Fabrics
and Style

C h a p t e r Tw o

Are you tired of the hassle of the

morning rush that’s made worse by
not having anything to wear? How
could that be when you have a closet
full of clothes? The problem lies in
the preparation, not the lack of a
wardrobe. Here’s the fix: open your
closet and calendar at the same time.
Review your schedule for the coming
week. Choose an appropriate outfit
for each day, iron it and hang it up.

My strategy includes choosing

undergarments, shoes and accessories
for my outfits and hanging everything
in date order. Have your kids do
the same by choosing school outfits
for the week. My entire family gets
involved with this time management
technique and it makes life a lot
easier. Forget scrambling in the
morning. Get dressed in style
and use those extra minutes for
reading, deep breathing and to
relax before you step out the door.

For more inspiration on this topic

see the following question from Ask
Kristene! @ www.kristenesmith.com.

27
Q. Dear Kristene, I am having a hard time getting dressed
in the morning. It’s not that I don’t have clothes, I just don’t
know how to put them together in time so I am always in
a rush in the morning. This has got to stop! Any advice?

A. Boy, don’t we all know how you feel! With all that we
have to do it’s hard to find time to organize our closets
and wardrobes for maximum ease in dressing in the morn-
ing, but it can be done. First, consider getting your clos-
ets professionally organized with the appropriate racks for
your various clothing items and accessories including your
shoes. Next, organize your clothes into categories (shirts,
pants, suits, etc.) and hang each category according to color
beginning with light colors on the left and moving to dark
colors on the right, per category (shirts light to dark, suits
light to dark, etc.). This will make it easier to find what
you need. Likewise, organize your shoes from light to dark
whether from left to right or from top to bottom depend-
ing on how you place them in your closet. Once you have
this done, you’ll want to coordinate several outfits you can
wear to work. I make time to do this every Sunday accord-
ing to my weekly schedule (meetings, events, travel, days
off). This way, you can grab your clothes and get ready at
home or at the gym without the fuss. If you’re going to the
gym, put the entire outfit into your car the night before to
save time. Pack your gym bag in advance as well. Sure, it
can take some time out of your weekend to do this, but the
morning headaches of trying to find something to wear will
be history! Coordinate your outfits in advance so you can
enjoy your lifestyle, family and private time more than ever.

Happy organizing ...

Ask Kristene!

28
 Week 14
C h a p t e r Tw o

Fashion,
Fabrics
and Style

How do scarves fit into your fashion scheme? Beautifully! These days,
scarves are tied at the waist to add style and flair, draped over shoulders
for a glamorous effect and tied at the neck for a retro look. By the way,
silk is the only fabric that will stay tied all day without coming loose.
Rayon is a close second in look and feel and there are countless styles
in polyester on the market that also offer lovely appeal. Pick up several
in different colors, textures, widths and weights and give them a try for
spring and fall. If you prefer to sew your own scarves, use a rolled edge
with decorative thread in the upper looper on a serger sewing machine
for professional results. Visit www.sewing.org
29 for more sewing ideas.
“Be daring, be different, be impractical, be anything
that will assert integrity of purpose and imaginative
vision against the play-it-safers, the creatures of the
commonplace, the slaves of the ordinary.”

Cecil Beaton
English Photographer and Fashion Designer
1904-1980

Be your own fashion maven by weaving elements of

your cultural or ethnic identity into your wardrobe
especially if you work in a more artistic setting. Play
up rich colors, ethnic jewelry and other elements to
help your cultural personality shine through. Stay true
to any dress codes at the office, but also to yourself.

Week 15
Fashion, Fabrics
and Style
C h a p t e r Tw o

30
Because today’s fashion designers are masters
of style, you should watch new designer collec-
tions each spring and fall and then tailor those
designs to your own personal tastes. You’ll be
able to see what’s new, yet classic in design, thus
giving you an advantageous approach to devel-
oping your career wardrobe. Go shopping for
similar, less expensive pieces to add confidence
to your presentation. High fashion may not have
a place in your office culture, but elements of
it can easily integrate into your wardrobe. Visit
www.style.com to see current runway shows.

Week 16
Fashion, Fabrics
and Style
C h a p t e r Tw o
31
Week 17
Fashion, Fabrics
and Style
C h a p t e r Tw o

Corporate dress code policy frequently includes

an opportunity to dress down on Fridays. Please
do not take this too far! If you are unsure of
what your company means by dressing down,
then ask. Don’t assume that muscle shirts or
daisy dukes and flip-flops are acceptable because
every office has a different culture, even on casual
Fridays. Management still expects employees to
dress well. Clarify company policy so you don’t
wind up being the subject of office gossip because
you went too far in the wrong direction. A pair
of jeans and a blouse should be fine, but again,
ask to be sure so you can dress down in style.

32
If you are looking for high style on a budget make time
to visit your local designer outlets. You can find designer
labels for clothing, shoes and accessories for men and
women at less than half the original price. Many of
these stores have a no return policy so check with the
store clerk for clarification. Get ready to make yourself
over on a budget by visiting www.outletbound.com, a
website with a list of designer outlets across the U.S.

Week 18
Fashion, Fabrics
and Style

C h a p t e r Tw o

33
 According to reports, home sewing is making a
comeback and inspiring a new generation of con-
sumers. An economical approach to fashion, sewing
can be a relaxing hobby for people who want style at
their fingertips and on their own terms. Personally
speaking, sewing has given me the opportunity to
design original and patterned styles that are exactly
right for my body type. You can also learn to copy
ready-to-wear lines to get the designer look you
want. If you are just starting a business and need to
save money, consider learning how to sew to take
the edge off your budget until your business grows.

Week 19
Fashion, Fabrics
and Style
C h a p t e r Tw o

34
 Ask Kristene!

Q. Dear Kristene, would you please provide advice

on the appropriate attire for a business chamber
awards dinner? My fiancée and I will be attend-
ing soon. Is the dress formal, casual or in between?

A. Attending business chamber events is an
important part of networking because that’s where
many of your city’s business leadership will meet to
socialize. These events are often relaxed and pro-
vide a wonderful opportunity for relationship
building. Most often, these are not black tie affairs
unless it’s stated on the invitation so check before-
hand by calling to clarify. For this affair, I suggest
a dressy, after-five type of attire. A tried and true
look for men for an evening chamber event is a
fitted, dark suit (black, gray or blue) with a light-
colored dress shirt and contrasting tie. A fresh
haircut and shave will be in order too. Be sure to
bring plenty of business cards for networking. As
for your fiancée, anything from a business suit to a
stylish after-five dress or skirt ensemble will work
for her. While dark colors are the most slimming,
she should also try to work-in some color or oth-
er personal touches such as jewelry or a silk scarf
that will stand out and create simple flair. There
are many options for you both. Check out two
of my personal favorites at www.georgioustudio.
com (for her) and www.hugoboss.com (for him).

Now, go step out in style!

35
Week 20
Fashion, Fabrics
and Style
C h a p t e r Tw o

A basic understanding of textiles is

important when choosing fashion.
For example, a natural fiber such
as cotton will offer cool, breathable
fabric suitable for summer wear.
Manufactured fibers, such as polyes-
ter, are hydrophobic (meaning they
do not absorb much water) and can
make you feel clammy in the heat.
However, synthetic fabrics offer
good strength, little wrinkling, are
resistant to sunlight damage and
they come in a variety of styles
that can look like natural fibers.
It just depends on what style you’re
going for. Learn to read garment care
labels to help you make more
educated choices. If you sew, learn
to read the end of the bolt on which
the fabric is wrapped. In this
section, we will explore the
properties of a variety of fashion
fabrics and discuss how each can
play a role in helping you build a
wardrobe that’s just right for you.

36
 Fibers

37
Week 21
Fashion, Fabrics
and Style
C h a p t e r Tw o

Cotton is a natural fiber that grows in the seed pod of the

cotton plant. Cotton fibers are usually no more than 2
inches long. These are called staple fibers (short fibers).
When staple fibers are slightly longer they are included
in better quality cottons such as Pima ® and Egyptian®.
Cotton is a flexible, breathable, inexpensive fabric that
absorbs moisture making it one of the most comfortable
materials to wear. Your wardrobe should include a
variety of cotton dress shirts, blouses, dress t-shirts and
trousers. Clothes made from cotton fabrics are com-
fortable in warm weather and will look great with the
proper care. However, cotton fabric will mildew so
don’t let your wet clothes sit unattended for any length
of time. Keep them clean, fresh, dry and ready to go.

38
 Week 22
Fashion, Fabrics
and Style
C h a p t e r Tw o

Linen is a natural fiber taken from inside the woody stem

of the flax plant. These are called bast fibers, which also
include jute, ramie and hemp. Linen is very versatile and
is one of the oldest textile fibers in the world. Linen has
worked hard to earn its bad reputation for wrinkling,
however, when it’s blended with manufactured fibers
it becomes a softer, more drapeable fabric suitable for
jackets, suits, pants and wraps. Consider adding a few
items made of linen to your wardrobe and experience
these uniquely textured garments that will last for years.
Week 23
Fashion, Fabrics
and Style

C h a p t e r Tw o

Thick, warm and comfortable, wool is a protein

fiber that comes from sheep or lamb. Adding wool
garments to your wardrobe is like making a major
investment in your image and personal style. You
will not be disappointed! Wool has excellent heat
retention and will keep you warm. It repels water
and is naturally flame retardant. Wool fibers have
a naturally wavy crimp, which explains why they
are so warm and cohesive. You will find that wool
slacks, suits, sweaters and jackets will not only add
style to your wardrobe, but also classic appeal and
durability. Please remember to watch out for moths!
They are attracted to the sulfur in wool so take
precautions when hanging and storing wool garments.

40
42
 Week 24
Fashion, Fabrics
and Style
C h a p t e r Tw o

What can one possibly say about silk? Naturally

strong, it is perhaps the most lustrous, fabu-
lous and drapeable luxury fabric there is! The
only naturally long filament (continuously long)
fiber, silk is produced by silkworms that munch
on mulberry leaves. Gentlemen might wear silk
or silk-blend dress shirts with matching hand-
kerchiefs for suit pockets and ladies might wear
silk blouses, scarves, dresses and skirts. In fact,
your silk scarf is the only scarf that will stay tied
throughout the entire day while other fabrics may
come undone. You cannot go wrong with silk!

43
44
45
 Rayon is probably the next best thing to silk.
It is a manufactured fiber made from regener-
ated cellulose (a natural substance from plant
fibers) so it has the best qualities of natural
and manufactured fibers. Formerly called
artificial silk, the name Rayon was adopted in
1924. Rayon is a very comfortable, soft and
smooth fabric that can be made to look like
cotton, linen, wool and silk. A choice fabric
for designers, you will find suits, tops, pants,
jackets and dresses made of Rayon available
for purchase in a wide array of colors and
styles. Because Rayon fibers become very weak
when wet, you should always dry clean your
Rayon garments. Proper care will keep your
clothes and your image sharp at all times.

Week 25
Fashion, Fabrics
and Style

C h a p t e r Tw o

46
 Week 26
Fashion, Fabrics
and Style
C h a p t e r Tw o

Polyester is everywhere! It is the number one manu-

factured fiber in the world and can be made to
resemble almost all natural fibers. Polyester is strong,
does not wrinkle, withstands abrasion and quickly
dries because of its low level of water absorbency. Just
take a look through your closet to see where polyester
is hiding. Garments made of polyester or polyester
blends that are perfect for your wardrobe include
swing dresses, skirts, pants, trousers, tops, blouses,
scarves, jackets, vests and suits for men and women.

47
 Interestingly enough, bamboo is
one of the latest fabrics utilizing
green innovation. Naturally plen-
tiful and grown in any region of
the world, bamboo has the proper-
ties of cotton, wool, linen and silk
and shares their best characteristics.
It is cool to wear and will also keep
you warm. You may want to pick
up a few bamboo jackets that look
like linen, some knitted bamboo
tops that look like cotton jersey or
even a pair of bamboo denim jeans.
Bamboo yarns can also be woven
with a satin weave to produce bam-
boo satin, which is truly luxurious.
Bamboo is 100% biodegradable
and created through a nontoxic
process. Contribute to the environ-
ment by buying products made of
this beautiful chameleon-like fabric.

Week 27
Fashion, Fabrics
and Style

WeekC 15
hapter Tw o

48
 Week 28
Fashion, Fabrics
and Style

C h a p t e r Tw o

A luxury fiber indeed, cashmere

comes from the soft, downy
inner coat of the cashmere goat.
Cashmere fabrics are warm,
very buttery and soft to the
touch. Because of cashmere’s
beautiful draping qualities it is
used for sweaters, shawls, suits,
coats, wraps, dresses and skirts.
These garments will be luxury
additions to your wardrobe.
Spoil yourself and indulge.

49
Fabrics

50
 Week 29
Fashion, Fabrics
and Style

C h a p t e r Tw o

I love the look of tweed. This is not a fiber, but it is a type

of fabric that has a speckled appearance. Tweeds are made
with flock or flake yarns that have bits of color that give the
fabric that speckled look. Tweeds will add dimension to
the appearance of your wardrobe in the way of slacks, suits
and coats. For a stunning look, try matching one of your
silk shirts to the color of the flakes in your new tweed suit.
 Houndstooth and herringbone are two classic fabrics that
will give your wardrobe a sophisticated edge. Twill weaves
indeed, these fabrics have an attitude of confidence and
style. Since these are strong patterns by themselves they
should be paired with solids for balance. Try a pair of hound-
stooth trousers with a solid black cashmere sweater or a her-
ringbone suit with a solid silk blouse and matching bag.

Week 30
Fashion, Fabrics
and Style

C h a p t e r Tw o
 Week 31
Fashion, Fabrics
and Style
C h a p t e r Tw o

One of the most recognized patterns in the world, paisley

is used in fashion fabrics throughout the world. Persian in
its design origin, paisley is a teardrop shaped, fancy pattern
that is printed on fabrics such as silk and polyester. Lend
an ethnic, global appeal to your look by adding touches
of paisley to your wardrobe in the way of ties for men,
and skirts, tops, jackets, blouses and scarves for women.

53
Week 32
Fashion, Fabrics
and Style

C h a p t e r Tw o

Few fabrics are as heavenly as

crepe de chine. Made with a
mixture of long, smooth, fila-
ment and textured crepe yarns,
crepe de chine is lustrous, soft,
and luxurious, its silk-like com-
position draping beautifully. It is
commonly used for blouses and
for lining the insides of high-end
garments. If you are into home
sewing and have ever handled this
fabric you know its possibilities
for introducing pure luxury into
your closet … and into your life.

54
A Moment in Style:
Men’s Ties
Working with neckties is very much a mat-
ter of personal taste, but in conservative terms
there are some basic guidelines. Ties should
always be darker than the wearer's shirt. The
background color of the tie should not be the
same as that of the shirt, while the foreground
of the tie should contain the color of the shirt
and thereby "pick up" on the color of the shirt.
Ideally, the tie should also integrate the color of
the suit in the same way. Generally, simple or
subdued patterns are preferred for conservative
dress, though these are terms with a wide range
of interpretation. Some of the most common
knots are the Four-in-Hand, the Half-Windsor,
the Windsor (or Full-Windsor), and the Shelby
or Pratt. A Four-in-Hand, Half-Windsor or
Windsor is generally the most appropriate with
a suit, particularly by contemporary guide-
lines. Once properly knotted and arranged,
the bottom of the tie should just touch or just
go over the top of the belt buckle. The thin
end should never extend below the wide end.

Wikipedia 2007

55 55
Chapter Three

Greetings and
Introductions

56
 Week 33
Greetings and
Introductions
Chapter Three

Greetings may be formal or informal, but

should occur between people whenever
they meet. In today’s society we are all in
a rush and often don’t take time to stop
and greet one another. A simple, genuine
“hello” goes a long way as does “good morn-
ing” and “good evening.” These are small
details in life that make a big impact on
your image and the way others perceive you.
Starting today, make a conscious decision
to greet people. You will find that a pleas-
ant, courteous demeanor raises both your
professional image and your own self-esteem.
Week 34
Greetings and
Introductions

Chapter Three

Introductions are an important part of your

professional life and will be required as long as you
are working or participating in social situations.
Here are a few tips. Maintain eye contact while you
are making introductions. Speaking clearly and
professionally, use names and preferred titles for in-
troductions. Prior to the introduction brainstorm
a few, catchy conversation starters for the people
being introduced as this will help break the ice even
further. The order of introductions is also impor-
tant. For example, younger people are normally
introduced to older people. First, say the older
person’s name then proceed with the introduction
(Uncle Dave, this is my friend John. John, please
meet my Uncle Dave). A high ranking individual
is always named first and receives the introduction
(Pastor Williams, I’d like you to meet Mike Smith.
Mike, this is Pastor Williams, the head Pastor of
our church). Socially, men are introduced to wom-
en (Ms. Jackson, I’d like to introduce Mr. Jones).
Practice the etiquette for introductions and use it
during your next social or business occasion.

58
There will be times when you
are attending business or com-
munity events by yourself, and
even though you might know
the host, he or she may not
have time to introduce you to
everyone at the event. Don’t
be a baby or lose your cool!
Stay focused and friendly and
rehearse a short self-introduction
(30 second commercial) you can
use at any time. You might also
say, “Hello, I’m Terry Johnson
and I’m a new member of this
association attending this meet-
ing for the first time. Do you
know where I can find an
agenda?” Keep your introduction
simple, use your handshaking
skills and walk around the room
to meet a few new people. You will
become more comfortable mak-
ing self-introductions over time.

Week 35
Greetings and
Introductions

Chapter Three

59
Week 36
Greetings and
Introductions

Chapter Three

If you forget someone’s name during an introduction

try using a couple of quick-thinking tactics instead
of getting flustered. Is this person wearing a name
tag? If so, take a quick peek to refresh your memory.
If not, try to visualize your last conversation with
this person in order to jog your memory. If that fails,
humorously apologize and state that you suddenly
drew a blank. This is totally forgivable and will get
you back on track and moving in the right direction.

60
Chapter Four

Business
Relations

61
 R S V P
Replying to invitations is an important part of maintaining your
professionalism. As you may know, people who plan events are very
busy and they expect to hear from you with an RSVP saying wheth-
er or not you will attend. Catering, seating and supplies need to be
ordered and arranged to accommodate all of the guests. If you RSVP
and do not show up, you are essentially asking the host to order food
and supplies that you are not going to use. If you show up without
an RSVP, the event may be short on supplies because you did not
respond in a timely enough manner. Simply put, make it a point to
let the host know whether you are going to be at the event or not.
Either way, your communication will be understood and appreciated.

Week 37 Business Relations

Chapter Four

62
62
In the world of business it’s common courtesy
to use a person’s title particularly if he or she
is high ranking. For example, you would ad-
dress a company’s CEO by saying, “Good
morning Mr. Wells, how are you today?”
Titles such as Chairman, Assemblymember and
President are proper to use until you are invited
to address someone in a more casual way. You
will know that you have been invited to use a
more casual address when that person says some-
thing like, “It’s okay to call me John.” Also, be
sure to teach children to address an adult by title
and last name until the adult relaxes the rule.

Week 38
Business Relations

Chapter Four

63
Week 39
Business Relations

Chapter Four

As you sit and wait for meetings and inter-

views keep in mind the professional protocol
for how and when to rise. If you are waiting
for an interview, be prepared for the inter-
viewer to come out and invite you in. As
the interviewer approaches, stand, accept a
handshake and then enter the meeting room
with this person. You should also rise when a
person of senior rank enters your workspace.
This is a sign of courtesy and respect. If you
happen to be out to lunch and a person of
prominence walks by your table it is accept-
able to rise and greet that person as long as
you are not blocking pathways and such.
Showing these professional courtesies will
help build your image in the eyes of others.

64
 Week 40 Business Relations

Chapter Four

There is no doubt that you will be involved with numer-

ous meetings until you retire and are no longer involved
with day-to-day work. Until then, here are a few tips on
how to conduct yourself during meetings. Remember to
turn off your cell phone or put it on vibrate. Let your calls
go into voice mail and return them when the meeting has
adjourned. If you must take an emergency call be sure to
do so outside the meeting room. Don’t initiate arguments
during meetings and remember to leave personal issues
at the door. Try to offer solutions and alternatives if you
feel someone has dropped the ball on a task that is now
overdue. There’s always a better, more positive way to be
assertive about tasks and ideas. Make sure you develop and
stick to an agenda and don’t drag the meeting out by asking
unnecessary questions that have no relevance to the agenda.
Be efficient! Most meetings can be completed within one
hour if everyone is focused and ready to work. If you stick
to these guidelines you’ll shine during your next meeting.

65
 Knowing how to organize seating arrangements during meetings
will be important to your business image. Normally, the host of the
meeting sits at the head of the table farthest from the door. His or
her guests, managers or assistants sit in the adjacent seats. For higher
protocol meetings of negotiation with foreign companies, the visit-
ing executive sits in the middle chair facing the door with his or her
team seated on both sides. The host executive and his or her staff
sit directly opposite this group. This arrangement gives the impres-
sion that the host company is willing to collaborate on the issues
at hand. One day you may find yourself as the only person in your
office who knows these rules! Grow your company’s image by having
knowledge of meeting etiquette and you will have excellent results.

Week 41 Business Relations

Chapter Four

66
Chapter Five

Social
Etiquette

67
Week 42 Social Etiquette

Chapter Five

What is the etiquette for applying

lipstick at the table during or after
a meal? Excusing yourself to the
restroom in order to refresh is the
best way to go. This is a quick, simple
and stylish method of maintaining
your professional look. Some image
experts argue that the next best thing
is to quickly and discretely reapply
lipstick or lip gloss amongst friends
only, but this is the only make-
up you should use in a public
situation. Definitely excuse your-
self for anything more than that.

68
In the age of technology we certainly need to
consider some reasonable guidelines for cell
phone etiquette. Where do we even begin with
this 21st century phenomenon? Indeed, there
is a divisive line between cell phone addicts
and those who prefer the quiet of life. These
suggestions will help you display your consid-
eration for others. When you carry your cell
phone in public put it on vibrate and try to keep
your voice low while you make a short call. In
general, people don’t want to hear you converse
with your loved ones or sharing personal issues.
In other words, don’t offend people by loudly
talking on your cell phone without a care. This
applies when you are sitting in restaurants,
standing in lines, waiting on planes before and
after take-off, traveling on busses and trains and
walking through stores and malls. Also, try not
to make or take calls while you’re with people
who are special. Put them first and put the cell
phone away. Just ask yourself: can it really be
that much of an emergency that I need to answer
every single call no matter where I am? Instead,
maximize your dollar by utilizing the voice mail
that comes with your phone. You can always
return a call once the movie, meeting or
flight is over.

Week 43 Social Etiquette

Chapter Five

69
 Speaking of movies and cell phones, we are almost to
the point of needing to hold seminars on how not to
answer your phone during a movie! Because of such
disruptive incidents, going to the movies has changed
over the years and now many consider it an unpleas-
ant experience. With that, here are a few simple
tips for movie goers. Never answer your cell phone
during a movie. Take your calls outside the theater or
return calls when the movie is over. Because the light
from your phone will distract others, do not open
your phone to send or receive a text message and do
not talk during the movie. Remember to keep your
feet to yourself and do not kick the seat in front of
you or put your feet up on chairs. If you are seeing
a film rated for adults and have small children, find
a baby-sitter and go without them. Crying, scream-
ing and yelling children do not belong in theaters
showing mature rated movies. Children may also
be exposed to violence, explicit language and sexual
situations on the screen. You wouldn’t want your child
exposed to these, would you? Therefore, don’t bring
babies or small children into the theater unless it’s
for a children’s movie. Also, pick up and throw away
your trash after the movie to help keep the theater
clean. Remember these tips during your next flick!

Week 44 Social Etiquette

Chapter Five

70
 Week 45 Social Etiquette

Chapter Five

Frequently, I’ve heard comments from professionals

who say their callers don’t know how to leave a proper
voice mail message, thus wasting valuable time as
he or she tries to sort out the confusion. Many of us
have demanding jobs with very little time to weed out
the messages we can decipher from those we cannot.
Simply put, if you call someone and leave a clear,
detailed voice mail message, you will more than likely
receive a return call. Otherwise, you and your rambling
message may get stuck behind the delete button! Here’s
how to deliver a proper voice mail message that will
get results. State your name then your phone number
(where you want the message returned) so you have that
out of the way. Briefly and concisely state the purpose
of your call giving the receiver some direction on when
and how to follow-up. Repeat your phone number
one more time and close the message with a pleasant
goodbye such as, “Thank you for your time and I look
forward to hearing from you.” These are the basics of
simple, stylish, image building voice mail techniques
you can use for personal and business communication.

71
 When we work closely
amongst each other we are
bound to know details beyond
the strictly professional wall
many of us put up. Here’s a
word of advice to the wise:
don’t get personal in the office
even when you know things
you probably shouldn’t. You
can actually improve your
image by keeping to yourself
on personal matters that don’t
belong in the workplace any-
way. By refusing to engage
in office gossip you will pres-
ent yourself as a professional
focused on work. This will
keep your mind occupied and
make you unavailable to con-
sort with small-time thinkers.

Week 46 Social Etiquette

Chapter Five

72
 Week 47 Social Etiquette

Chapter Five

Knowing the etiquette of tipping is important for

personal and business situations. Tipping amounts may
vary due to outstanding service or very poor service,
but here are some guidelines you can stick to. A general
rule of thumb is to leave fifteen to twenty percent of
the pre-tax amount of the bill for wait staff and wine
stewards at restaurants. Always keep a ready supply
of one and five dollar bills handy for smaller tips to
your newspaper and pizza delivery people, valet park-
ers, shuttle bus drivers, porters, bellhops, housekeepers
and maintenance workers. Purchase a tipping guide
for more details or ask the company about its tipping
guidelines and the standard for each employee category.

73
Q. Hi Kristene, I’m flying across the country for a
conference and want to look my best. I still need to take
off about 15 pounds so can you give me some ideas on
how to create my best look for this important event? I
have some nice dresses and suits from which to choose.

A. Great job on developing habits surrounding your

business image. You are putting time (your most precious
resource) and money into this trip and want to look your
best. What you will want to pay attention to are the lines
in your garments. If you are trying to create a slimmer
appearance, you can often trick the eye by incorporating
vertical (up and down) lines in your clothes. For example,
trims or contrasting buttons running up and down a jacket
will create the illusion of a taller frame, even on someone
who’s shorter. A crease in the pant can do the same. Shirts
that are designed with a few, narrow stripes in the verti-
cal direction can also elongate your frame. Dark colors are
also slimming. Try something along these lines and wear
comfortable heels to help you stand taller. I’m sure your
look and your meeting will be super successful.

With Style, Kristene

Ask Kristene!

Send your business image questions to:

[email protected]. See our website for disclaimer.

74
 Week 48 Social Etiquette

Chapter Five

Also critically important in social etiquette is defer-

ence, which is the ability to demonstrate to others that
you value their accomplishments. When you defer to
someone you are not showing weakness, but instead
you are expressing your well mannered side. This in-
cludes an understanding of how to enter a conversation
and when its appropriate to stand, use proper titles,
and remove your hat in business and social situations.
Deference is a sign of strength in character. Use it in
all situations to express your knowledge of etiquette.
Chapter Six

Saying
Thank You

76
We live in a very fast-paced world. Technology has
provided us with the use of mobile devices, instant
electronic messaging capabilities and more. But when
you want to thank someone personally for a gift, a
meal or a favor, it is more appropriate to send a hand
written note preferably within seventy-two hours.
A short, personal note is a great way to say thanks.

Week 49
Saying Thank You

Chapter Six

77
"To offer gratitude in the form of a thank
you note is a gracious way of honoring
another being. The simple act of notic-
ing and then acknowledging a good deed
completes the cycle of giving and receiving.
It raises the vibration and creates goodwill."

Ingrid Hart, President

Modern Communication
www.modcom.com

78
Week 50
Saying Thank You

Chapter Six

In order to say thanks you will need some stationary.

Inexpensively, you can get everything you need online
or at a store near you. Here’s what you’ll need to have
on hand: three types of thank you notes (one plain
colored, one decorative for women and one in a striped
or other masculine design for men), note paper with
matching envelopes, business cards to insert into your
notes, a black or blue ink pen, a roll of postage stamps
and a set of return labels. By keeping these supplies
on hand, you’ll be ready to show appreciation at any
time. Remember to prepare the note before your meet-
ing so you can just drop it in the mail the next day.
Wondering when to say thank you? In business, there
are many reasons and occasions to show others you care.
For example, you should send a thank you note to
reporters who positivly profile your company in the
media. After a prospective client meeting be sure to
drop a note in the mail that shows your apprecition for
the other person’s time. There’s also an occasion to say
thanks when you are invited to a special event by a col-
league or friend. Keep your image positive by taking a
few moments to recognize others for their kind gestures.

Week 51
Saying Thank You

Chapter Six

81
Week 52
Saying Thank You

Chapter Six

A great way to return a favor or say thank you to

someone special is to spend quality time with them.
Even though we are all very busy this is especially
important to maintain relationships. There are a
variety of things you can do: make reservations at
a new restaurant, schedule a day at the spa or get
tickets to a play that just received a great review.
It’s the little things in life that count so much!

82
83
Congratulations on seeing your
fashion, image development
and etiquette program through
another stylish year!

84
85
86
Author, designer and lifestyle expert Kristene Smith is the
publisher of four books on business image. Her Style Tips of
the Week series of books and e-books educate global profes-
sionals in four key areas of business image: marketing and
branding, fashion and personal image, entertaining and
office decor. She is also the CEO and Chief Creative Officer
of Kristene Smith Advertising, an award winning advertising
agency founded in 1996. Her precision in forecasting com-
munications platforms shapes each of the firm’s campaigns
uniquely and positions her clients as premiere innovators in
their respective fields.

Author Information

Long considered one of Sacramento, California’s leading

advertising consultants, Ms. Smith connects with audiences
through magazine, newspaper, television and new media
appearances (including the ABC and UPN networks, iTunes
and YouTube) giving advice on marketing and business
image. She understands consumer and lifestyle trends and
how brands must work to engage consumers for market
share and customer loyalty. Professionals across the globe
come to her because she is a leading authority on business
image and how to market with style.

Her California-based corporation, Kristene Smith,

Incorporated, is the parent company to Kristene Smith
Advertising and serves as the producer of her media interests
and products, and publisher of her books. Visit Kristene
online at www.kristenesmith.com.

87
 Podcasts.
Videocasts.
Advice.

Delivered.

Visit Kristene on YouTube and the iTunes Music Store.

www.kristenesmith.com

88
“Kristene, just wanted to say I enjoyed meeting you
again at last night’s event. I’d also like to compli-
ment you on your energy and style. You authentically
radiate that rare combination of confidence, exuber-
ance, class, competence, humility and genuine caring.
I have no doubt you will continue to be blessed with
much success as you help others along the way.”

Carole L. Rominger
Associate Vice President, Investments
Building, Managing and Preserving Wealth

89
Order these 3
additional
volumes of

Style Tips of the Week

available online @
www.kristenesmith.com

90
 Style Tips
Style Tips of the Week, Volume One

o f t h e w e e k
Volume One
Kristene Smith
Advertise, market and brand with style
Kristene Smith

An advertising, marketing and branding how-to

guide with 52 inspiring tips and creative ideas

91
92
93
Integrate your
personal style
into your business
for
enjoyment,
creativity
and success.

Style Tips of the Week, Volume Two

Fashion, Image Development and Etiquette with Style

Kristene Smith

94
95
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 Style Tips

Style Tips of the Week, Volume Two

Fashion/Image Development

Are You Ready to Enhance Your Professional Image?

Millions of global professionals realize the importance of fashion, personal presentation and
image development in today’s competitive marketplace. Are you one of them? Style Tips of

o f t h e w e e k
the Week, Volume Two will teach you how to enhance your professional image in an effort to
improve your marketing strategy. There are 52 tips in all! Read one each week and watch
your confidence and professional style take you to new levels!

Discover the secrets of how to attractively improve your professional image:

Learn how to stylishly project confidence in your professional presentation.

Volume Two


Build a classic wardrobe that’s cost effective and reflects your personal style.
Learn how to identify and invest in quality fabrics that will boost your image. Kristene Smith
Discover how to properly shake hands and network to seal your next business deal.
Learn the dos and don’ts of social etiquette, office conduct and introductions.

Fashion, image development and etiquette with style

Get ideas on how to creatively say thank you and become memorable to others.

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Kristene Smith is an award-winning advertising executive, designer and lifestyle expert whose
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Join the thousands of professionals who’ve

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Published by Kristene Smith, Inc. from Kristene Smith’s Style Tips of the Week A fashion, image development and etiquette how-to
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Purchase our products and books online at www.kristenesmith.com guide with 52 inspiring tips and creative ideas