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Tuesday, September 13, 2011

shrd
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Marketing MCQs

The act of obtaining a desired object from someone by offering something in return is known as a(n)
________.

exchange
relationship
transaction
value

Marketing is best understood as the process of _____.

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promoting products and services

making a sale
creating customer needs
satisfying customer needs and wants

_________ is defined as a social and managerial process by which individuals and groups obtain what
they need and want through creating and exchanging products and value with others.

Promotion
Advertising
Sales
Marketing

When backed by buying power, wants become ________.

products
demands
needs
purchases

Economists use the term ________ to refer to a collection of buyers and sellers who transact in a
particular product class

experience
market
exchange
customer

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When marketers try to reduce demand for a product temporarily, they are engaging in

Satisfying demands
Customer management
Demarketing
Environmental management

An organization that has adopted the ________ concept believes that consumers will not buy enough
of the firm's products unless it undertakes a large-scale selling and promotion effort.

marketing
product
production
selling

The ________ concept calls on marketers to balance company interests, customer wants and society's
interests.

selling
societal marketing
production
marketing

The marketing concept expresses the company's commitment to _____.

organizational goals
an integrated company effort
consumer sovereignty

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all of the above

The ________ concept holds that consumers will favour products that are available and highly
affordable. Therefore, management should focus on improving production and distribution efficiency.

marketing
product
selling
production

Marketing is critical to the success of every organization, large or small, business or not-for-profit,
domestic or international.
True
False

The two goals of marketing are to attract new customers by providing superior value and to keep and
grow current customers by delivering satisfaction.
True
False

Marketing offers are typically limited to tangible products only.

True
False

Marketing principles are applied to the marketing of products and services, and to create brand
experiences for consumers
True

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False

The product concept suggests that an organization should devote considerable effort making
continuous product improvements.
True
False

The key to building customer relationships is to create superior customer value and satisfaction.
True
False

Mass marketing, which is selling in a standardized way to any and all customers, is an especially
appropriate marketing strategy in today's fragmented market place.
True
False

Marketing activities may be performed not only by sellers, but also by potential customers.
True
False

Marketing offers are not limited to physical objects, but they may include persons, places,
organizations, information, and ideas.
True
False

Selling focuses on creating sales transactions rather than on building profitable customer

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relationships.
True
False

Every organization wants to design and put into action the marketing mix that will best achieve its
objectives in its target markets. Which of the following is not one of the marketing management
functions involved in this process?

analysis
control
planning
segmentation

A first major activity in strategic planning is _________.

determining the business portfolio

defining the companys mission
determining the companys capabilities
setting corporate objectives

________ are high-growth, high-share businesses or products that often need heavy investment to
finance their rapid growth.

Stars
Dogs
Question marks
Cash cows

Which of the following is not one of Michael Porters five forces that determine the profitability of an
industry?

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competitive rivalry
supplier power
barriers to entry
product differentiation

The process of developing and maintaining a strategic fit between the organization's goals and
capabilities, and its changing marketing opportunities, is called ________ planning.

market control
profitability
strategic
tactical

The four P's are the controllable tactical marketing tools blended to produce a desired response in the
market place. Which of the following is not one of the four P's?

Place
People
Product
Promotion

A marketing strategy is the marketing logic by which the company hopes to achieve its marketing
objectives. Which of the following is not part of a marketing strategy?

positioning
budget
the marketing mix
product development

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Marketing __________ is the process that turns marketing plans into marketing actions to accomplish
strategic marketing objectives.

implementation
management
control
planning

The _________ is a portfolio-planning tool used to identify growth opportunities through market
penetration, market development, product development, or diversification.

business portfolio
market positioning grid
product-market expansion grid
value delivery network

The process of dividing a market into distinct groups of buyers with different needs, characteristics or
behaviour who might require separate products or marketing mixes is called __________.

market positioning
market targeting
market segmentation
market aggregation

The positioning of a product, in marketing terms, is the place the product occupies in the mind of the
customer, relative to the competitors products.
True
False

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Market segmentation is a tool by which management identifies and evaluates the various businesses
making up the company.
True
False

A Question Mark is a low-growth, low-share SBU or product that may generate enough cash to
maintain itself, but does not promise to be a large source of cash.
True
False

Serving a market niche, a small segment of the market that has been overlooked or ignored by other
marketers, is a marketing strategy that can lead to competitive advantage.
True
False

Marketing planning, one of the four steps in the marketing management functions, involves deciding
which products will help the company attain its overall strategic objectives.
True
False

A market-oriented mission statement defines the business in terms of satisfying basic customer needs.
True
False

A companys marketing department may be arranged by function, by geography, by product, or by

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customer, and typically includes product managers, salespeople, market researchers, and advertising
managers.
True
False

Target marketing is the process of dividing a market into distinct groups of customers and potential
customers, each with distinct needs, characteristics, or behaviour, who might require separate
products or marketing mixes.
True
False

A company's mission statement needs to be turned into detailed supporting objectives for each level of
management.
True
False

A Subordinate Business Unit (SBU) is a unit of the company that has a separate mission and
objectives and can be planned independently from other company businesses.
True
False

Describe the principal activities of the marketing process.

To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p>
at the end.

In this modern age of customer relationship marketing, explain how the elements of the marketing
mix (the 4 P's) should be viewed from the buyer's standpoint as the 4 C's.

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Some marketing actions that seem innocent in themselves strongly affect society. The marketing of
cigarettes, for example, shows that ___________.

not all companies believe in the marketing concept

private transactions may involve larger questions of public policy
it is sufficient for companies to quietly go about their marketing activities without considering society
marketers can sometimes promote products that are illegal

Which of the following is not true of Canadian consumers?

they hold slightly unfavourable attitudes toward marketing

they are critical of marketing
they believe that some marketing activities actually harm consumers
they believe that American marketers are more ethical than Canadians

Critics of marketing point to which of the following factors when charging that the marketing system
causes prices to be higher than they should be?

creating false wants and needs in consumers

high costs of advertising and excessive markups
high costs of distribution and poor service to disadvantaged customers
all of the above

The three types of deceptive marketing practices are __________________.

deceptive pricing, promotion, and packaging

excessive markups, high prices, and excessive discounting

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marketing tobacco, alcohol, and drug products

claiming a product is better, cheaper, or easier to use than a competitors product

Salespeople are sometimes criticized for using high-pressure sales tactics that persuade people to
_____________.

buy a product they dont require to satisfy a basic human need

pay too high a price for a product
pay attention to the companys advertising
buy a product they had no intention of buying

Critics of marketing say that ________________.

some products lack the quality they should have, and dont produce enough profit for the company
some products lack the quality they should have, and can only be sold using high-pressure tactics
some products lack the quality they should have, offer few benefits, or are even illegal
some products lack the quality they should have, offer few benefits, or are even unsafe

Consumer Reports, a magazine that gives detailed comparative information about consumer products,
is published by ___________.

CADM, Consumers Against Deceptive Marketing, a consumer advocacy group

a trade organization whose membership includes all the companies that manufacture consumer
products
the Canadian and American federal governments
Consumers Union, a non-profit product-testing organization

Some producers follow a program of ________________, causing their products to become obsolete

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before they actually should need replacement.

planned integration
high-pressure selling
planned obsolescence
necessitation

____________ is a type of economic discrimination in which major chain retailers avoid placing stores
in disadvantaged neighbourhoods.

Redlining
Weblining
Profiling
Hardlining

The criticism of marketing that suggest that advertising urges us to place too much importance on
material things, and to judge ourselves and others by what we own rather than by who we are, is
_______________.

causing Canadians to save less and spend more

forcing businesses to spend even more on advertising
typically offered by social scientists
completely without foundation

It is unfair to blame marketing for creating materialism in society, since our values as a society arise
from basic socialization processes that go much deeper than what business and mass media alone can
produce.
True
False

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Critics of marketing refer to the inundation of society by advertising as cultural pollution.

True
False

Marketing is political.
True
False

Critics of marketing believe that companies can help society by acquiring competitors rather than by
developing their own new products.
True
False

There are laws in place to prevent unfair competitive business practices, but it is difficult to prove that
the companys intent was predatory.
True
False

Environmentalism is an organized movement of citizens and government agencies to improve the

rights and power of consumers.
True
False

Environmentalism is an organized movement of concerned citizens and government agencies to

protect and improve peoples living environment.
True
False

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Environmentalism is a management approach that involves developing strategies that both sustain the
environment and produce profits for the company.
True
False

Socially responsible marketing can also be described as enlightened marketing.

True
False

Sense-of-mission marketing means that the company should define its mission in terms of the
products it provides for society.
True
False

List and describe the major social and ethical criticisms of marketing.

Describe two forms of citizen and public actions that can encourage socially responsible marketing.

A(n) ________ is a network that connects people within a company to each other.

digital initiative
intranet
Internet
extranet

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The old economy revolved around manufacturing companies that mainly focused on standardizing
their production, products and business processes, whereas the new economy revolves around
_______________.

environmentalism
digitalization
consumerization
information businesses

___________ is the term for the use of Internet technology to conduct a companys business, and can
include all functional areas of the company.

Emarketing
Ebusiness
Ecommerce
Eprocurement

Which of the following is not a form of Internet technology utilized by businesses?

intranets
exchanges
domains
websites

_______ ecommerce is an online exchange in which consumers search out sellers, learn about their
offers, and initiate purchases, sometimes even driving transaction terms.

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Business to Business (B2B)

Business to Consumer (B2C)
Consumer to Business (C2B)
Consumer to Consumer (C2C)

Which of the following is not an online business model?

channel conflict
pure play
content site
Internet service provider

In Internet marketing, a companys website can be used for all of the following except __________.

sales support
selling advertising
direct marketing
buying advertising

A(n) ________ website is intended primarily to provide information about the company, rather than to
support marketing activities, and is a site built for investors rather than consumers.

marketing
corporate
pure play
ecommerce

All of the following are forms of online advertising except _________.

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impressions
pop-ups
banners
sponsorships

Email marketing is the practice of using email to reach customers and potential customers with
targeted, interactive, personalized messages.
True
False

Intranet is simply a misspelling of Internet

True
False

Channel conflict refers to the difficulties of designing and building an effective website.
True
False

A marketing website provides information to customers that will help move them closer to a purchase
transaction, but does not allow the customer to actually conduct the transaction online.
True
False

Online advertising is ineffective unless the user clicks on the ad and moves to the advertisers website.
True
False

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Web communities or online communities, such as those found on the websites of Chatelaine and
Todays Parent magazines, allow members to congregate, communicate, and exchange views on issues
of common interest
True
False

Internet marketing is challenging because websites, unless heavily promoted, are likely to go
unnoticed. Even when the site is noticed the marketer has less than 10 seconds to capture the visitors
attention.
True
False

Even though it is no more dangerous to use a credit card online than it is to use it anywhere else,
many consumers fear that unscrupulous people can eavesdrop on their online transactions or intercept
their credit card numbers.
True
False

Pure play companies operate only online, without any bricks and mortar or traditional retail
presence.
True
False

Companies that market products such as cars, computers, and financial services, where the consumer
typically spends considerable time collecting information before making a purchase, have an easier
time attracting and holding visitors to their websites.
True
False

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__________________
Main ne Allah Ko apney iraadon ke totney se pehchana hay...!!
Hazrat Ali (R.A)

The Following User Says Thank You to shrd For This Useful Post:
hijaab (Wednesday, September 14, 2011)

Wednesday, September 14, 2011

#2
Join Date: Jan 2011
Location: bwp
Posts: 48
Thanks: 34
Thanked 14 Times in 14 Posts

hijaab
Member

it ll be good if u post answers

Wednesday, September 14, 2011

shrd
Senior Member

#3
Join Date: Aug 2010
Location: Faisal Abad-Lahore
Posts: 200
Thanks: 142
Thanked 438 Times in 128 Posts

1:The act of obtaining a desired object from someone by offering something in return is known as a(n)
________.

(a)exchange
(b)relationship
(c)transaction
(d)value

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2:Marketing is best understood as the process of _____.

(a)promoting products and services

(b)making a sale
(c)creating customer needs
(d)satisfying customer needs and wants

3:_________ is defined as a social and managerial process by which individuals and groups obtain
what they need and want through creating and exchanging products and value with others.

(a)Promotion
(b)Advertising
(c)Sales
(d)Marketing

4:When backed by buying power, wants become ________.

(a)products
(b)demands
(c)needs
(d)purchases

5:Economists use the term ________ to refer to a collection of buyers and sellers who transact in a
particular product class

(a)experience
(b)market
(c)exchange
(d)customer

6:When marketers try to reduce demand for a product temporarily, they are engaging in

(a)Satisfying demands
(b)Customer management
(c)Demarketing

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(d)Environmental management

7:An organization that has adopted the ________ concept believes that consumers will not buy
enough of the firm's products unless it undertakes a large-scale selling and promotion effort.

(a)marketing
(b)product
(c)production
(d)selling

8:The ________ concept calls on marketers to balance company interests, customer wants and
society's interests.

selling
societal marketing
production
marketing

9:The marketing concept expresses the company's commitment to _____.

(a)organizational goals
(b)an integrated company effort
(c)consumer sovereignty
(d)all of the above

10:The ________ concept holds that consumers will favour products that are available and highly
affordable. Therefore, management should focus on improving production and distribution efficiency.

(a)marketing
(b)product
(c)selling
(d)production

11:Marketing is critical to the success of every organization, large or small, business or not-for-profit,
domestic or international.
True
False

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12:The two goals of marketing are to attract new customers by providing superior value and to keep
and grow current customers by delivering satisfaction.
True
False

13:Marketing offers are typically limited to tangible products only.

True
False

14:Marketing principles are applied to the marketing of products and services, and to create brand
experiences for consumers
True
False

14:The product concept suggests that an organization should devote considerable effort making
continuous product improvements.
True
False

15:The key to building customer relationships is to create superior customer value and satisfaction.
True
False

16:Mass marketing, which is selling in a standardized way to any and all customers, is an especially
appropriate marketing strategy in today's fragmented market place.
True
False

17:Marketing activities may be performed not only by sellers, but also by potential customers.
True
False
18:Marketing offers are not limited to physical objects, but they may include persons, places,
organizations, information, and ideas.
True
False

19:Selling focuses on creating sales transactions rather than on building profitable customer
relationships.
True
False
__________________
Main ne Allah Ko apney iraadon ke totney se pehchana hay...!!
Hazrat Ali (R.A)

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The Following User Says Thank You to shrd For This Useful Post:
shahid_5151 (Sunday, July 13, 2014)
Wednesday, September 14, 2011

#4
Join Date: Aug 2010
Location: Faisal Abad-Lahore
Posts: 200
Thanks: 142
Thanked 438 Times in 128 Posts

shrd
Senior Member

10:Correct Answer:production
17:Correct Answer:False
__________________
Main ne Allah Ko apney iraadon ke totney se pehchana hay...!!
Hazrat Ali (R.A)

The Following User Says Thank You to shrd For This Useful Post:
hijaab (Thursday, September 15, 2011)
Thursday, September 15, 2011

#5
Join Date: Jan 2011
Location: bwp
Posts: 48
Thanks: 34
Thanked 14 Times in 14 Posts

hijaab
Member

thnx shrd

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