A comparative analysis and brand awareness of godrej

vending machine

Faculty guide: Prof.gaurav malpani

Submitted by
shivendra kushwaha
Roll no. 2871

ORGANIZATION PROFILE
Introduction:
Godrej was established in 1897 by Ardeshir Godrej. He was a persistent inventor
and a strong visionary. In 1897 Ardeshir Godrej gave up law and turned to lockmaking. Ardeshir went on to make safes and security equipment of the highest
order, and then stunned the world by creating toilet soap from vegetable oil.
His inventions, manufactured by his brother Pirojsha Godrej, were the foundation
of todays Godrej Empire. Pirojsha laid the foundation for the sprawling industrial
garden township now called pirojshanagar in the suburbs of Mumbai, where the
Godrej Group has its headquarters.
Some Basic Facts about Godrej:
Godrej is one of Indias most trusted which enjoys the patronage and trust of over
400 million Indians every single day.
Godrej have 17 Companies with 7 major companies in real estate, FMCG,
Appliances, Furniture, Security, and Agricare and its turnover crosses billion
dollars.
20% of its business is done overseas in more than 60 countries.

About Godrej & Boyce

In 1897 a young man named Ardeshir Godrej gave up law and turned to lockmaking. Ardeshir went on to make safes and security equipment of the highest
order, and then stunned the world by creating toilet soap from vegetable oil. His
brother Pirojsha Godrej carried Ardeshir's dream forward, leading Godrej towards
becoming a vibrant, multi-business enterprise. Pirojsha laid the foundation for the
sprawling industrial garden township now called Pirojshanagar in the suburbs of
Mumbai,
where
the
Godrej
Group
has
its
headquarters.
Godrej & Boyce Mfg. Co. Ltd., the holding company of the Godrej Group, started
its journey with the manufacture of high quality locks in 1897. Today, company
has 15 diverse business divisions offering consumer, office, and industrial
products and services of the highest quality to every corner of India and across the
globe.
Businesses:
Appliances
AV Solutions (Prima)
Construction
Electricals & Electronics
Furniture (Interio)
Lawkim Motors
Locks
Material Handling
Precision Engineering
Precision Systems
Process Equipment
Security Solutions
Storage Solutions
Tooling
Vending (Prima)

Company value integrity, trust, service and respect for individuals and for the
environment. Company pride us for being one of Indias most respected corporate
houses known for philanthropy and initiation of labour reforms besides being
recognized for fair, transparent and ethical dealings. Company people are
company assets who are groomed to deliver their best. What makes us special? At
Godrej, its more than a career. Its an opportunity to live your dreams and be part
of a culture that nurtures ambition, challenges and provides freedom to operate
and
express
your
ideas.
The Godrej Group touches the lives of 400 million Indians who use at least one of
company products every single day. Company commitment to quality, attention to
detail and customer centricity has helped company earn the trust of generations of
Indians.

(A) Project Title

A comparative analysis and brand awareness of godrej vending machine

(B) Project Location
Godrej & Boyce Mfg. Co. Ltd. vending machine jaipur.
(C) Objectives
1. To know the reach of the Godrej veniding in different private organizations, institution, govt.,
homes etc.
2. Describe the level of involvement and types of Consumer problem-solving processes.
3. Recognize the stages of the consumer buying Decision process.
4. Explain how situational influences may affect the consumer buying decision process.
5. Understand the psychological influences that May affect the consumer buying decision
Process.
6. be familiar with the social influences that affect the consumer buying decision.
D) Research Methodology:-The research was mainly of primary research consisting of
descriptive research and exploratory research.

i. Scope of Project

 The very purpose which the company has laid down has given us enough guidelines to
design the scope of the project. The project would discuss:
The market share of Godrej vending in different sectors, to find out the competitor and
market leader in this category.
Which factor influence the selling, what the institution and consumer looks before they
purchase the Godrej vending?
How Godrej can increase the market share.

ii. Limitations
Retailers never had the luxury of time to offer, therefore our conversation was brief. It
would be unfair if we fail to mention that, some retailers were very helpful and
Cooperative.
The institution survey sometimes experienced reduced seriousness.
The no. of vendings and the brand they were using sometimes were given in
approximation by the person answered as he/she was not the concerned authority.
The no of institution surveyed might not be the correct representation of the market.

Consumer awareness of godrej vending machine

Possibly the most challenging concept in marketing deals with understanding why buyers do
what they do (or dont do). But such knowledge is critical for marketers since having a strong
understanding of buyer behavior will help shed light on what is important to the customer and
also suggest the important influences on customer decision-making. Using this information,
marketers can create marketing programs that they believe will be of interest to customers.

As might guess, factors affecting how customers make decisions are extremely complex. Buyer
behavior is deeply rooted in psychology with dashes of sociology thrown in just to make things
more interesting. Since every person in the world is different, it is impossible to have simple
rules that explain how buying decisions are made. But those who have spent many years
analyzing customer activity have presented us with useful guidelines in how someone decides
whether or not to make a purchase.
In fact, pick up any textbook that examines customer behavior and each seems to approach it
from a different angle. The perspective we take is to touch on just the basic concepts that appear
to be commonly accepted as influencing customer behavior. We will devote two sections of the
Principles of Marketing tutorial to customer behavior. In this section we will examine the
buying behavior of consumers (i.e., when people buy for personal reasons).
1. Consumer Buying Behavior
2. Types of Purchase Decisions
3. Why Consumers Buy
4. What Influences Purchasing
5. Internal: Perceptual Filter
6. Internal: Knowledge and Attitude
7. Internal: Personality and Lifestyle
8. Internal: Roles and Motivation
9. External: Culture and Groups
10. External: Situation
11. How Consumers Buy

Sector analysis:The Indian FMCD sector is the fourth largest in the economy and has a market
size of US$13.1 billion. Products which have a quick turnover, and relatively low
cost are known as Fast Moving Consumer Goods (FMCD). FMCD products are
those that get replaced within a year. Examples of FMCD generally include a wide
range of frequently purchased consumer products such as toiletries, soap,
cosmetics, tooth cleaning products, shaving products and detergents, as well as
other non-durables such as glassware, bulbs, batteries, paper products, and plastic
goods. FMCD may also include pharmaceuticals, consumer electronics, packaged
food products, soft drinks, tissue paper, and chocolate bars.

Products & services:Appliances

Av solution
Batteries
Construction
Electrical and electronics
Furniture
Lawkim motors
Locks
Material handling
Precision engineering

Precision systems
Process equipments
Security solution
Storage solution
Tooling
Vending

Godrej Vending
PRODUCT PROFILE
Introduction:
Vending Machines are those machines which supply any material instantly when
required. Vending Machines are becoming an important feature in our day to day
life. Social, Environmental, Economical, and health factors have shaped the scope
of vending machines.
Godrej introduced its new product HOT BEVERAGE VENDING MACHINE in
2005 in collaboration with M/S Veromatic International BV of the Netherlands to
cater daily hot beverage needs of different segments.
Godrej provides world class vending products and services. Its compact size, eye
catching colors, features and quality can attract the consumers. Godrej
Manufactures hot beverage vending machines which are designed to give a
reliable vending experience and aim at provide comfort and enhances efficiency
by maintaining a true hygienic environment.
Godrej is known for providing world class products sets new standards the world
of vending machines. We offer Hot/ Cold premises of vending machines. Godrej
Vending Machines are designed to give the most reliable vending experience aim

at providing comfort and enhanced efficiency by maintaining a true hygienic

environment in offices and other business establishments. Godrej is known to
make one of the most convenient and easy to handle vending machine in the
market today.

Services
Gold +
Gold
Silver

Machines range
Excella
Caramba H &C
Minifresh H & C
Mini caf
Minifresh 4400
Minifresh 3300
Minifresh 2200

Veromatic range
Coffee machines
Soup machines
Water machines

Following are the SECTORS under which GODREJ is

dealing: FMCG :- FAST MOVING CONSUMER GOODS
Are products that are sold quickly and at relatively low cost? Examples include
non -durable goods such as soft drinks, toiletries, processed foods and many other
consumables.
The profit margin made on FMCG products is relatively small (more so for
retailers than he producers/ suppliers), they are generally sold in large quantities;
thus the cumulative profit on such products can be substantial.

FMCD:- FAST MOVING CONSUMER DURABLES

Competitors of godrej
1. HUL
2. Nestle
3. CCD
4. Lavazza(F&H)
5. Amazon/Atlantis
6. Waghbakri
7. TATA Caf
8. Caf desire
9. Caf 24 /caffiena
10.
Local & regional