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Assignment 1.doc Strategic Management

This document provides instructions for an assignment on strategic management. It instructs students to choose a multinational organization operating in Malaysia and write a 5 page report analyzing how the organization has adapted to the local market. It also instructs students to choose a local service business, identify the business strategies being used, and briefly analyze their success or failure. The assignment is worth 30 marks total and students must submit it online between specified dates to receive credit. Late submissions will not be accepted.

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Ija Mirza
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406 views6 pages

Assignment 1.doc Strategic Management

This document provides instructions for an assignment on strategic management. It instructs students to choose a multinational organization operating in Malaysia and write a 5 page report analyzing how the organization has adapted to the local market. It also instructs students to choose a local service business, identify the business strategies being used, and briefly analyze their success or failure. The assignment is worth 30 marks total and students must submit it online between specified dates to receive credit. Late submissions will not be accepted.

Uploaded by

Ija Mirza
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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PENYERAHAN DAN PENILAIAN TUGASAN

ASSIGNMENT SUBMISSION AND ASSESSMENT


_________________________________________________________________________
BBPS4103
STRATEGIC MANAGEMENT
(ASSIGNMENT 1)
MAY 2016
_________________________________________________________________________
ARAHAN KEPADA PELAJAR / INSTRUCTIONS TO STUDENTS
1. Tugasan ini mengandungi DUA soalan yang disediakan dalam Bahasa Melayu
dan Bahasa Inggeris / This assignment contains only TWO question that is
set in both Malay and English.
2. Jawab dalam Bahasa Melayu atau Bahasa Inggeris. / Answer in Malay or
English.
3. Anda dikehendaki menyerahkan tugasan dalam format MsWord melainkan
dinyatakan sebaliknya. Anda tidak dibenarkan untuk menukar teks/frasa
tugasan tersebut kepada format grafik seperti .jpeg / .gif / print screen / dan
lain-lain format berkaitan. /Learners are to submit assignment only in
MsWord format unless specified otherwise. Please refrain from converting
text/phrases into picture format such as .gif / .jpeg / print screen / etc.
4. Muat turunkan templat tugasan versi bahasa yang berkenaan daripada
myVLE untuk penyediaan dan penyerahan tugasan anda. Tugasan anda
hendaklah ditaip dengan menggunakan saiz fon 12 Times New Roman dan
langkau baris 1.5. / Download the language version of the assignment
template concerned from the myVLE for preparation and submission of
your assignment. Your assignment should be typed using 12 point Times
New Roman font and 1.5 line spacing.
5. Tugasan anda hendaklah antara 2500 hingga 3000 patah perkataan tidak
termasuk rujukan. Bilangan perkataan hendaklah ditunjukkan di hujung
tugasan anda. Jangan menyalin soalan dan arahan tugasan dalam jawapan
anda. / Your assignment should be between 2500 to 3000 words excluding
references. The number of words should be shown at the end of your
assignment. Do not copy the assignment question and instructions to your
answer.
6. Anda dikehendaki menghantar tugasan SECARA ONLINE melalui myVLE. Sila
rujuk kepada portal untuk arahan mengenai prosedur menghantar tugasan
anda secara online. Anda dinasihatkan menyimpan senaskah tugasan yang
diserahkan untuk rujukan sendiri. / You must submit your assignment
ONLINE via the myVLE. Refer to the portal for instructions on the procedures

to submit your assignment online. You are advised to keep a copy of your
submitted assignment for personal reference.
7. Anda hanya boleh menghantar tugasan SEKALI sahaja dalam SATU fail. /
You can submit your assignment ONCE only in a SINGLE file.
8. Tugasan anda hendaklah diserahkan antara 27hb Jun 2016 hingga 17hb
Julai 2016. Serahan selepas 17hb Julai 2016 TIDAK akan diterima. / Your
assignment must be submitted between 27th June 2016 until 17th July
2016. Submission after 17th July 2016 will NOT be accepted.
9. Tugasan hendaklah disiapkan secara individu. Anda dilarang meniru tugasan
orang
lain. Anda juga dilarang sama sekali memplagiat kerja orang lain
sebagai kerja sendiri. /
Your assignment should be prepared individually. You should not copy another
persons assignment. You should also not plagiarise another persons work as
your own.
10.Sila ambil maklum tentang PENALTI yang akan dikenakan ke atas
penghantaran lewat tugasan seperti yang tertera di pekeliling pejabat
Pendaftar 6/2012 (Rujuk Registrars Announcement di myVLE) / Please take
note that PENALTY will be imposed on late submission of assignment as
specified in the Registrars Office circular 6/2012 (Refer to Registrars
Announcement in myVLE)
11.Anda perlu memastikan RESIT yang dikeluarkan bagi penghantaran tugasan
disimpan sebagai bukti penghantaran. Kegagalan mengemukakan resit dalam
sebarang isu yang timbul berkaitan penghantaran tugasan akan
mengakibatkan tugasan dianggap TIDAK dihantar / Please ensure that you
keep the RECEIPT issued upon submisson of your assignment as proof of
submission. Your assignment is considered as NOT submitted if you fail to
produce the submission receipt in any dispute arises concerning assignment
submission.
PENILAIAN / EVALUATION
Tugasan ini menyumbang sehingga 30% daripada jumlah markah kursus
berkenaan dan akan dinilai berdasarkan kepada Rubrik yang dilampirkan. / This
assignment accounts for 30% of the total marks for the course and shall be
assessed based on the Rubrics attached .
Anda akan diberikan maklum balas tentang tugasan ini sebelum Peperiksaan
Akhir Semester bermula. / You would be given feedback on the assignment
before the Final Semester Examination commences.

ASSIGNMENT 1 (a)

PURPOSE
The purpose of this assignment is to develop learners ability to identify
and analyse selected corporate level strategies.
Tujuan tugasan ini adalah untuk membina keupayaan pelajar untuk mengenal
pasti dan menganalisis strategi-strategi tahap korporat yang terpilih.
REQUIREMENT
Read the excerpt below :
Being a multinational changes things regardless of how it happens, being a
multinational organization changes things. Once companies have the economic
power to venture into emerging markets in foreign lands, they face new
dilemmas and challenges related to organizing the business structure and
adjusting corporate strategy to accommodate a global business model.
Companies new to the multinational status can no longer rely upon a singular
strategic approach and expect it to work well across far-flung business
operations. Multinational strategies are shaped by the trade-off between
opportunity and risk. Three broad environmental factors determine that trade-off.
The first is the prevailing political economy, including the policies of both host
and home governments, and the international legal framework. The second is
the market and resources of the host country. The third factor is competition
from local firms. The impact of these factors on corporate strategies was
explored during three eras in the modern history of globalization from the
nineteenth century until the present day in the research paper Multinational
Strategies and Developing Countries in Historical Perspective by Geoffrey Jones,

Harvard Business School. The paper indicates that performance of specific


multinationals depended on the extent to which their internal capabilities
enabled them to respond to these external opportunities and threats. Given
these factors, one challenge multinational companies face is recognizing the
need to localize strategies. Once that recognition has set in, the next challenge
is then determining how best to accomplish localization. Strategy localization is
needed in order to allow the business to respond appropriately to geographicbased opportunities and threats. Corporations should expect cultural heuristics
to differ from country to country. Likewise, markets operate differently across the
world, and there is no one size fits all approach to successfully conquering
them. Competitor threats must be addressed with locally adapted strategies to
be effective, thus the competitive analysis involved with strategic planning is a
requirement to successfully navigate the terrain of the regions business
ecosystem.

Marketing

and

sales

tactics

are

only

part

of

geographic

differentiation, although they are certainly not insignificant in terms of


importance. There are also unique supply-chain considerations to factor into local
strategies. Resource costs, including labor, vary widely across countries. It
doesnt stop there. Legal systems, labor laws and distribution systems also
impact local strategy. For this reason, operational considerations related to
pricing, production and distribution also cannot be ignored with a cookie cutter
corporate strategy that is imposed across countries / geographies. None of this
means that the foreign-based division can go rogue and operate business
practices that run counter to the strategic goals of the parent. What it does
indicate, however, is that parent companys corporate strategy must be
operationalized to fit localities.
(Adapted from Joe Evans, June 2, 2012: http://blog.vistage.com/businessstrategy-and-management/corporate-strategy-multinationalorganizations/#sthash.JAhc5QpD.dpuf)
Select a multinational organisation operating in Malaysia and write a
report on how it has adapted itself to the local market.

Your report

should include things you have observed and also references from
newspaper articles or on-line articles on the selected corporation. The
report should not be more than 5 pages.

Pilih sebuah organisasi multinasional yang beroperasi di Malaysia dan tuliskan


satu laporan mengenai bagaimana ia telah mengadaptasi kepada pasaran
tempatan. Laporan anda perlu mengandungi perkara-perkara yang telah anda
perhatikan dan juga rujukan-rujukan daripada artikel surat khabar atau artikel
atas talian mengenati organisasi yang dipilih.

Laporan anda sepatutnya tidak

melebihi lima muka surat.


(15 Marks)

ASSIGNMENT 1 (b)
PURPOSE
The purpose of this assignment is to develop learners ability to identify
and analyse business level strategies utilised in a selected business.
Tujuan tugasan ini adalah untuk membina keupayaan pelajar untuk mengenal
pasti dan menganalisis strategi-strategi tahap perniagaan yang digunakan dalam
sebuah perniagaan yang terpilih.
REQUIREMENT
Choose a service business in your area (a laundromat, a car workshop,
a photo copying centre etc). Identify the business level strategies that
the business is using and give a brief analysis of the success/failure of
the strategies utilised.

Your write-up should not be more than five

pages.
Pilih sebuah perniagaan servis di kawasan anda (kedai dobi, bengkel kereta,
pusat fotokopi dan lain-lain). Kenal pasti strategi-strategi tahap perniagaan yang

perniagaan tersebut gunakan dan berikan analisis yang ringkas mengenai


kejayaan/kegagalan strategi yang diguna. Laporan anda sepatutnya tidak boleh
melebihi lima muka surat.
(15 Marks)

[Total: 30 MARKS]
MUKA SURAT TAMAT / END OF PAGE

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