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Principle of Marketing Group Assignment Sem 2 2015 2016

This document provides instructions for a group assignment on marketing strategy for Principles of Marketing Channels course. Students will form groups of 10 members to analyze the marketing strategy of a chosen company. The report should be 10-15 pages following APA format, addressing an introduction of the company, the 4Ps of marketing, a SWOT analysis, the customer and market environment, challenges and improvements. The assignment is due in week 12 as a hard copy and CD and will be graded on originality, analysis, practicality, and quality of writing.

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232 views

Principle of Marketing Group Assignment Sem 2 2015 2016

This document provides instructions for a group assignment on marketing strategy for Principles of Marketing Channels course. Students will form groups of 10 members to analyze the marketing strategy of a chosen company. The report should be 10-15 pages following APA format, addressing an introduction of the company, the 4Ps of marketing, a SWOT analysis, the customer and market environment, challenges and improvements. The assignment is due in week 12 as a hard copy and CD and will be graded on originality, analysis, practicality, and quality of writing.

Uploaded by

bavi792
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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PRINCIPLES OF MARKETING CHANNELS (GT00803)

GROUP ASSIGNMENT
(20%)
Form a group consisting of 10 members. This is a group assignment to
develop critical thinking and encourage students to become active rather
than passive learners by developing collaborative and co-operative skills,
and lifelong learning skills.
Choose one company. Then, write a report explaining the marketing
strategy planning on your chosen company. As a simple guideline, there
are several questions thay you might want to address in your report:

(1) Introduction about company, product and country.


(2) The marketing strategies (4Ps) of the company.
(3) SWOT Analysis
(4) Customer, Competitor and Market environment
(5) What are the challenges?
(6) Is it possible to improve the marketing strategies? Yes, how? No, why?
(7) References and Appendices

Specifications for Group Assignment:


1. The assignment must be submitted on (week 12) (Hard copy & CD)
2. The assignment must be computer printed, preferably using MS Word or any
word processor software application.
3. References must be based on APA format.
4. The length of project paper should be between 10 15 pages

(Excluding the front cover, references, and appendices)

5. Font: Times New Roman, Font Size: 12 Spacing: 1.5


GT00803

6. Front Cover of Your Assignment


be as follows:
PRINCIPLEshould
OF MARKETING
(Note: Marks will be deducted if you dont meet the format requirements)
GROUP MEMBERS & STUDENT NO:
(Please insert Leaders HP Number)
PREPARED FOR:
(LECTURERS NAME)
DEADLINE/DATE OF SUBMISSION:

1.
2.
3.
4.

*Group will be evaluated on:


Originality + Plan Layout/Format
Analysis
Practicality
Well-written report

For HE19, Already been assign each company for each group, please
refer the LIST OF LABUAN TRUST COMPANIES WITH ADDRESS and
Group for Principles Marketing sem 2 2015 2016
For HE20 AND HE22 please refer to Puan Ruth S. Siganul for the list
of company for each group.

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