ETP ANNUAL REPORT 2011

Greater
Kuala Lumpur/
Klang Valley

22

NKEA: Greater Kuala Lumpur/Klang Valley Ministers Message

Senator Datuk
Raja Nong Chik
Raja Zainal Abidin
Minister of Federal
Territories and Urban
Well-being

Greater Kuala Lumpur/Klang Valley is home to six million people, about

20 percent of Malaysias total population. As we move towards 2020, ten
million people will be living in this city. Our aim is to transform Greater
Kuala Lumpur/Klang Valley into a connected city where residents can
enjoy its many facilities and services, where its diversity will be celebrated
through its iconic developments, places and people.
The Greater Kuala Lumpur/Klang Valley NKEA 2020 targets are to be both in
the top 20 most livable cities list and the top 20 in economic growth.
Our journey towards 2020 and realizing our goals has just begun through
the implementation of nine Entry Point Projects and the two Business
Opportunities under this NKEA.
Transforming Greater Kuala Lumpur/Klang Valley into an urban metropolis will
require endurance and willingness of its citizens to embrace and participate
in change. A city that has vibrancy and attractiveness will be a magnet for
talent, innovation and creativity where a dynamic environment provides its
residents a sense of purpose, connectedness and belonging.

23

ETP ANNUAL REPORT 2011

Greater Kuala Lumpur/Klang Valley

The four Greater Kuala Lumpur/Klang Valley (Greater KL/KV)
themes of Magnet, Connect, New Places and Enhanced Services
have set an exacting agenda in the National Key Economic Area
(NKEA)s first year of implementation

The implementation of key Entry Point Projects (EPPs) envisage

a comprehensive makeover of the Greater KL/KV geography by
improving its attractiveness to foreign multinational companies
(MNCs) and foreign talent, putting in place the backbone of an
efficient public transport system and looking into the feasibility of
high speed travel between Kuala Lumpur and Singapore.
In addition, various initiatives to enhance the ambience of the
city by improving its physical environment are also on-going.
These include intensive efforts to upgrade the water quality of
Kuala Lumpurs main rivers and beautifying and developing its
surroundings via the River of Life EPP, going green through the
planting of more trees in the city, developing iconic places within
the city and providing comfortable walkways for pedestrians.

Not to be forgotten is the planning for enhanced solid waste

management and improved sewerage services for the metropolis.
Efforts to improve housing opportunities as well as to vitalize the
Government administrative capital of Putrajaya have also taken off.
Together these initiatives will not only enhance livability but
also the economic vitality of Greater KL/KV through activities,
contributing RM190 billion in Gross National Income (GNI) over
the course of the next 10 years and creating over 300,000 jobs.

2011 Key Performance Indicators

Exhibit 1.1

Nkea Greater Kuala Lumpur/Klang Valley

No.

EPP #1

KPI

Conclude letter of intent with MNCs for location

of HQs or regional HQs in Greater KL/KV

EPP #3

Target (FY)

Actual
(YTD)

Achievement
Method 1

Method 2

Method 3

100%

100%

1.0

400

471

118%

100%

1.0

Returning Expert Programme, Resident Pass

Programme and Employment Permit Programme

100%

94%

94%

94%

0.5

TalentCorp website and portal improvements

100%

98%

98%

98%

0.5

Dec-11

100%

100%

100%

1.0

Employment generated
EPP #2

KPI (Quantitative)

Provision of a business case to Cabinet for

a HSR project between Kuala Lumpur and
Singapore

(more on next page)

24

NKEA: Greater Kuala Lumpur/Klang Valley Overview

(continued from previous page)

Nkea Greater Kuala Lumpur/Klang Valley

No.

EPP #4

KPI

KPI (Quantitative)
Target (FY)

Actual
(YTD)

Achievement
Method 1

Method 2

Method 3

Gazetting 90 per cent of land acquisitions for the

Sungai Buloh Kajang Line by December 2011

90%

100%

111%

100%

1.0

Commencement (Ground Breaking for

the MRT Project) by July 2011

100%

100%

100%

100%

1.0

Percentage of completion of River Cleaning

15%

19%

127%

100%

1.0

Number of firms participating in

master planning competition

100%

100%

1.0

International news articles on River of Life

70

98

140%

100%

1.0

30,000

31,447

105%

100%

1.0

Shaded areas (000 square feet)

668

700.2

105%

100%

1.0

Number of events in parks

10

10

100%

100%

1.0

5,000

5,098

102%

100%

1.0

5%

57%

1,140%

100%

1.0

Number of master plans for Iconic Places

100%

100%

1.0

EPP #8

Total pedestrian walkways improved (km)

12

10

83%

83%

0.5

EPP #9

Roll-out of separation at source (household

wastes) distribution of bins to Kuala Lumpur
households

15%

15%

101%

100%

1.0

Completion of Food Waste Plan (including

approach to food wastes disposal, inventory of
eateries, economic feasibility of PFI/PPP approach)

100%

100%

100%

100%

1.0

Biogas plant for food waste: finalisation of pretender process (site, business model and tender
documents)

10%

0%

0%

0%

0.0

151%

94%

88%

EPP #5

EPP #6

Number of trees planted

Number of trees funded by the private sector

EPP #7

Percentage of average completion of Iconic Places

Method 1 provides a reflection of the actual KPI achievement. If a KPI surpasses its targets significantly,
the final results will be presented as a large percentage, surpassing the 100 per cent limit.
Method 2 has been formulated to accommodate for KPI achievements with significant quantitative
results. Under this method, any achievement above 100 per cent is capped.
Method 3 represents a simple reflection of the KPI achievement. KPI targets that were met or exceeded
are graded 1, those achieving over half of their targets are graded 0.5, and those with less than half their
targets are graded 0.

25

ETP ANNUAL REPORT 2011

Entry Point Projects

EPP 1

Attracting 100 of the Worlds Most

Dynamic Firms within Priority Sectors

This EPP aims to attract 100 MNCs to Greater KL/KV that could
eventually contribute RM40 billion to the annual GNI by 2020.

Achievements
A special purpose vehicle, InvestKL, was set up in June 2011 to
ensure the effective implementation of the MNC headquarters
attraction programme, with its vision to transform Greater KL/KV
into one of the worlds top investment destinations.
For this year, InvestKL has been successful in bringing in the
following global corporations to set up bases in Greater KL/KV:
1. Schlumberger - Global Budgeting and Taxation Service
2. Vale Global Business Process Outsourcing Support Centre
3. IBM Global Technology
Service Delivery Center
4. Toshiba Global Supply
Chain,Turnkey Hub
and Research and
Development
(R&D) Centre

EPP 2

5. Worley Parsons Global Treasury Service Centre

6. AECOM Regional Knowledge Centre
We are seeing positive outlook in terms of foreign investment
under the ETP. In 2011, MNCs such as IBM and Toshiba have
committed to investing in capital and operating expenditures
(CAPEX and OPEX) totaling RM1.268 billion, while creating 3,668
jobs by 2017.

Moving Forward
InvestKL has an overall target to bring 100 MNCs into Greater KL/KV
by 2020. They are working closely with the Malaysian Investment
Development Authority (MIDA), Multimedia Development
Corporation (MDeC) and the five Regional Economic Corridors to
bring in companies that are regionally and globally focused, in the
process creating world class businesses and generating career
opportunities. InvestKL will leverage on the manufacturing and
services sectors and provide a comprehensive and integrated
investment environment for global companies operating from
Greater KL/KV.

Attracting the Right Mix of Internal

and External Talent

The Greater KL/KV population is expected to grow significantly

to reach the level of urbanisation and income of a developed
country. It will need to attain a critical mass in population to
remain competitive.
An anticipated additional 2.5 million immigrants are expected
to relocate to Greater KL/KV by 2020. 20 per cent of this number
is expected to come from overseas both expatriates as well
as returning Malaysians. This EPP aims to generate 1.7 million
incremental employment demands in Greater KL/KV by 2020.

The Returning Expert Programme (REP) was launched in April

2011. As at December 2011, the programme has recorded more
than 680 Malaysians returning from abroad. The Resident Pass
(RP), which is an enhancement of the Employment Pass (EP) and
already implemented, has had over 482 applicants approved
between April 2011 and December 2011.

Achievements
Talent Corporation (TalentCorp) was set up in December
2010 and its existence is critical to support the initiatives
under InvestKL. Detailed talent attraction programmes
were identified to enable and facilitate foreign immigration
and domestic migration and the return of members of the
Malaysian diaspora. In addition, TalentCorp is reaching out to
the Public Service Commision (JPA) scholars from abroad and
from local institutions for the Talent Acceleration in Public
Service (TAPS) and Scholarship Talent Attraction and Retention
(STAR) Programmes.

TalentCorp career fair

(more on next page)

26

NKEA: Greater Kuala Lumpur/Klang Valley EPP 1 EPP 3

epp 2

(continued from previous page)

The Bond Transfer Programme is a

programme which involves JPA scholars
graduating from abroad and also those
from top tier local universities. These
students will be given the opportunity
to serve their bond either in the public

service or with multi-national and

government-linked companies through
Talent Acceleration in Public Service
(TAPS), a collaborative effort between
JPA, TalentCorp and Razak School of
Government, which commenced in late

Exhibit 1.2

Bond Transfer Program

JPA Scholars
Scholars
Support GTP
in Civil Service

Support ETP in
private sector

TalentCorp
Malaysia

Companies
Government

Private Sector

TAPS

STAR

Talent
Acceleration in
Public Service

Scholarship
Talent Attraction
& Retention

EPP 3

October 2011. The programme will be

rolled out to graduating JPA Scholars in
Australia approximately 330 scholars in
March 2012.

Moving Forward
TalentCorp will intensify efforts to target
a higher number of Returning Experts,
Residence Pass and Employment Pass
(Category II) recipients through business
process improvement projects. These
include automation of manual processes,
new business models and systems
development for the Returning Experts
programme, and an improved immigration
setup for both Residence Pass and
Employment Pass issuance which will
include system support and maintenance.
The database and portal enhancement
project will be developed further to enable
better online interaction and will include
STAR and MyWorkLife portals, Diaspora
Database and virtual engagement
platforms. TalentCorp is also targeting to
recruit a higher number of JPA scholars
including those from local institutions of
higher learning in addition to overseas
scholars for the bond transfer programme.

and more...

Connecting to Singapore
via a High Speed Rail System

The High Speed Rail (HSR) system to connect Kuala Lumpur

to Singapore, as well as to serve key intermediate cities was
another recommendation from the Greater KL/KV NKEA lab. The
system is expected to link Southeast Asias two largest economic
agglomerations and will unlock development potential in
Malaysias intermediate cities.
The Kuala Lumpur Singapore route is within the sweet spot
distance where high speed rail services perform well (i.e. within
300 to 500 kilometres and with travel time of less than three hours).
The successful implementation of such a service is expected to
reduce overall door to door journey time to Singapore with only 90
minutes travel time in comparison with two and a half hours by air.

Achievements
A pre-feasibility study undertaken by AT Kearney was concluded
in August 2011. The aim of the pre-feasibility study was to
determine the viability of a HSR service between Kuala Lumpur
and Singapore, and the next steps will be based on the study

outcome. The study started on 1 June 2011, and was completed

on 19 August 2011. Key assessment areas included the vision
for HSR, political, social and economic impact, technology
characterization, demand assessment, strategic initiatives, funding
model and the implementation plan. Market research was also
undertaken to understand the public perception toward HSR both
in Kuala Lumpur and Singapore, and to estimate the demand for
HSR services.

Moving Forward
The Government has given the go-ahead for a detailed feasibility
study that will take approximately six to nine months. The study
will provide detailed information on the HSR project that will
include daily ridership, rail alignment, station stops, catchment
area, and direct and indirect economic impact on surrounding
areas. The study will decide on the overall viability of the HSR
project and will outline the timeline for the project delivery as well
as the estimated overall project cost.

27

ETP ANNUAL REPORT 2011

EPP 4

Building an Integrated Urban

Mass Rapid Transit System

Significant investment in the Greater KL/KV public transportation

is required to reduce congestion, increase productivity and
provide for environmentally sustainable means of transport. The
Greater KL/KV aspiration to achieve a 50 per cent public transport
modal share by the year 2020 will therefore require a significant
increase in rail capacity in addition to buses, KTM Komuter, LRT
and monorail systems serving within Greater KL/KV.
The Klang Valley Mass Rapid Transit (KVMRT) project will be a
vital part of the public transport system that aims to support the
achievement of a vibrant Greater KL/KV metropolis. The KVMRT
project is expected to benefit the residents of Greater KL/KV
as it will be a key enabler to catalyse the nations economy with
immense spill-over effects on other sectors of the economy
such as the construction and construction-related industries.
Expenditure from the construction and operations of the KVMRT
lines are expected to flow back into the economy. The project
will generate employment opportunities up to 130,000 jobs at its
peak in 2015.

Artist impression of an MRT station

Achievements
The Government has approved the construction of the first
KVMRT line (Sungai Buloh-Kajang or SB-K), with the Final Railway
Scheme signed into effect on 29 June 2011. This was undertaken
after a three-month public display period from 14 February to 14
May 2011. The Railway Scheme took into account the views of the
public during this public display before it was finalised.
The SB-K line is the first of three lines planned for the Greater KL/
KVregion. The line starts from Sungai Buloh and goes through
Kota Damansara, the Curve, Bandar Utama, Taman Tun Dr Ismail,
Jalan Semantan, Cheras, Bandar Tun Hussein Onn and Balakong
before ending in Kajang.
On 8 July 2011, Dato Sri Najib Tun Razak, the Prime Minister of
Malaysia officially launched the SB-K line.
Given the size and complexity of the project, the MRT Corporation
Sdn Bhd (MRT Corp) was established on 1 September 2011,
taking over from Syarikat Prasarana Negara Berhad as the project
developer and asset owner. This is expected to free up the latter
to focus on its priorities to improve the service of buses, LRT
and monorail in Greater KL/KV and Penang. MRT Corp will also
be responsible for concluding the agreement appointing MMC-

PM Dato Sri Najib Razak at the launch of the KVMRT project

Gamuda Joint Venture Sdn Bhd as the Project Delivery Partner

(PDP). In addition, MRT Corp is also expected to conclude an
agreement to appoint the Independent Checking Engineer (ICE).
The Suruhanjaya Pengangkutan Awam Darat (SPAD) will remain
as the supervising agency for the KVMRT project.
Preliminary work on the KVMRT SB-K line has begun with
land clearing work at three sites; Sungai Buloh, Semantan and
Cochrane. In addition land acquisitions are on-going with MRT
Corp taking the lead in ensuring that any issues and concerns are
settled to the mutual satisfaction of all parties, within the ambit of
the current land acquisition laws.

Moving Forward
The construction of the SB-K line will be undertaken over the
next five years, with an expected completion in 2017. In the
interim, planning on the other two KVMRT lines has commenced.
The Rail Transport Master Plan for Greater KL/KV has identified
future KVMRT corridors in Greater KL/KV and MRT Corp will use
the information for the detailed feasibility studies in 2012 to
determine the actual alignments for the other two KVMRT lines.

Groundworks for the MRT have begun at the Jalan Cochrane site

28

NKEA: Greater Kuala Lumpur/Klang Valley EPP 4 EPP 5

EPP 5

Revitalising the Klang River into a Heritage

and Commercial Centre for Greater KL/KV

The River of Life (RoL) is an EPP that aims to

transform the Klang River into a vibrant and
liveable waterfront with high economic
value. This transformation is divided into
three components: river cleaning, river
beautification and land development.

land will be identified and tendered out

to private developers through competitive
bidding.

River Cleaning

To date, 46 work packages for river

cleaning works have been planned. Of
these packages, 18 are already under
construction mainly for the initiatives
to utilise retention ponds and remove
pollutants from sewage, to implement the
Drainage and Stormwater Management
Master Plan to upgrade drainage systems,
to install additional gross pollutant traps,
and to construct new communal grease
traps, amongst others. The river cleaning
works has exceeded its Key Performance
Index (KPI) of 15 per cent completion with
19 per cent completion in 2011.

River cleaning will be conducted along

a 110 kilometre stretch along the Klang
River basin, covering the municipal areas
of Majlis Perbandaran Selayang (MPS),
Majlis Perbandaran Ampang Jaya (MPAJ)
and Dewan Bandaraya Kuala Lumpur
(DBKL). The goal is to bring the river from
its current Class III Class V water quality
(not suitable for body-contact) to Class IIb
(suitable for recreation) by year 2020.

River Masterplanning and

Beautification
To increase economic viability of the area,
masterplanning and beautification works
will be carried out on a 10.7 kilometre
stretch along the Klang and Gombak river
corridor. Significant landmarks in the area
include Dataran Merdeka, Bangunan
Sultan Abdul Samad and Masjid Jamek.

Land Development
The masterplanning and beautification
works will spur economic investments
into the areas immediately surrounding
the river corridor. To catalyse development
along the corridor, potential government

Achievements
River Cleaning

Kingdom and Australia. Members of the

public were also encouraged to participate
in the decision-making process by voting
for their favorite masterplan through
an online e-voting platform and public
exhibition. Public votes accounted for 20
per cent of the decision.

River Beautification
On 12 April 2011, the River Beautification
Taskforce organized a three-month
International Masterplanning Competition
to identify the best vision and masterplan
for the beautification works along the 10.7
kilometre stretch of Klang and Gombak. Five
internationally acclaimed masterplanners
were shortlisted to participate in the
competition, which ended on 15 June 2011.
The competition was judged by a panel
of local professionals and international
experts from the United States, the United

The precincts covered by the RoL project

Moving Forward
In 2012, the river cleaning works will shift
into high gear with 17 sewerage projects to
begin construction while the initiatives to
remove pollutants using retention ponds
and the implementation of the Drainage
and Stormwater Management Masterplan
is targeted to reach approximately 70
per cent completion. In addition to the
sewerage and drainage works, wastewater
treatment plants will be installed in wet
markets by local councils while a public
outreach and awareness programme will
be launched to engage public participation
in ensuring the water quality of the Klang
and Gombak Rivers are well sustained after
cleaning and beautification.
On top of this, the first phase along
Precinct 7 is undergoing design phase and
the river beautification works will begin
construction in the second half of 2012.

Scope of River Cleaning

29

ETP ANNUAL REPORT 2011

EPP 6

Greening Greater KL/KV to Ensure Every

Resident Enjoys Sufficient Green Space

To become a world top-20 liveable city, Kuala Lumpur needs to

significantly increase its green space. Today, the amount of green
space per person in the city centre is only 11 square metres, which
falls behind other leading liveable cities. Vancouver, for example,
has 22 square metres of green space per person.
The target of 100,000 trees by 2020 emphasizes on large coverage
trees to create the look and feel of green corridors. Greening
the city will improve liveability by creating a more comfortable
living environment and providing spaces for healthy recreational
activities. Most importantly, it creates a sustainable environment
by reducing inner city temperature and greenhouse gases.

Achievements
The Kuala Lumpur City Hall (DBKL) has planted 31,447 trees,
exceeding the 2011 target. The trees planted to date have the
potential to cover up to 668,000 square feet of shaded areas
throughout Kuala Lumpur. The Greener KL initiative also invites
private participation in its efforts to green the city and has also
exceeded the target of 5,000 trees funded by private sector in 2011.

EPP 7

Efforts are also made to integrate parks and promote outdoor

events. This does not only give rise to the impression of a green city
but also directly contribute to GNI through commercial activities.
Efforts were also made to hold both public events (e.g. concerts,
performances, sports competitions) and private events (e.g.
weddings, birthday celebrations, corporate parties) in KLs many
parks. Currently, the Greener KL EPP has successfully achieved its
KPI of holding at least 10 events per month in the 14 parks within
the city throughout the year.

Moving Forward
In 2012, Greener KL will continue in its efforts to plant another
30,000 trees within Kuala Lumpur and continue to draw park-based
events. In addition, Greener KL will increase its efforts to draw
private participation in its efforts through increased sponsorship
of trees, participation in park maintenance and events as well as
encouraging developments that supports the EPPs objective.

Creating Iconic Places and Attractions

Greater KL/KV needs to establish world class attractions to increase

tourism revenue and enhance overall appeal of the city. World
class iconic developments can be established from either existing
iconic places or major development townships which can position
Greater KL/KV as a global city and heritage centre.
15 potential opportunities were identified based on ease
of implementation and GNI impact. It is estimated that the
incremental GNI impact for the Heritage Trail and Central Market
is RM470 million, at a cost of RM250 million, which is expected to
be shared between the public and private sector.

Achievements
Despite the initial setback in identifying suitable projects for the
year, the following initiatives have been successfully carried out:1. Primary Icon (Petronas Twin Towers) KLCC Visit Experience
Project, now known as Malaysias Iconic Experience in
Kuala Lumpur it is mainly targeted at improving the visit
experience to KLCC. This involves establishing a one-stop
information centre (complete with pamphlets, website,
events calendar), improve directional signage within KLCC,
improve customer services via training programmes and
interact with the tour operators to develop saleable offerings
and packages to boost the tourism industry. This is a private
sector initiative headed by KLCC Holdings Sdn Bhd.

2. Green Icon refers to Taman Warisan Tun Abdul Razak (from

Masjid Negara to Tugu Negara comprising Masjid Negara,
Islamic Arts Museum, Museum PDRM, Planetarium Negara,
Memorial Tun Abdul Razak, Panggung Anniversary, Perdana
Botanical Garden, Orchid Garden, Deer Park, Bird Park,
Butterfly Park, and Tugu Negara). Support improvements are
provided and visitors have the option of taking trams for a
ride around the park for a fee. Branding and promotions are
also carried out to market the attractions under one brand to
get visitors to spend a day to cover all attractions.
3. The Heritage Trail initiative involves enhancing current
conditions from the National Museum to Dataran Merdeka,
right through to Medan Pasar/Clock Tower and Central
Market. Trail facilities, like static maps on location and
surrounding attractions, historical write-ups, public toilets,
tourism information centres, free guided walks, and photo
spots will be provided. The historical buildings within this trail
shall be preserved and managed as tourism-related areas that
combine attractions and services.
4. Reviving Medan Pasar This initiative involves restoring the
surrounding historical buildings and turning this square into a
pedestrian only area with side-walk cafes, souvenir shops, and
a theatre. There will also be an effort to improve on faade
lighting for each building. This area with its old buildings is a
high profile tourist attraction and heritage centre which links
to Central Market, Petaling Street, Leboh Ampang, Masjid
Jamek and Dataran Merdeka.
(more on next page)

30

NKEA: Greater Kuala Lumpur/Klang Valley EPP 6 EPP 8

epp 7

(continued from previous page)

5. Malaysia Truly Asia Centre An integrated cultural

tourism park, it sits on a 65.66 acre site bordered by the
Tugu Peringatan, Padang Merbok, Bank Negaras Lanai
Kijang residential complex and Istana Selangor. Relocation
of occupants within the site is almost complete and land
amalgamation has been approved. This project is carried
out by the private sector and is expected to be formally
announced later this year.
With the exception of the Malaysia Truly Asia Centre, the rest of
the projects had a late start but are now progressing well within
the project deadlines.

EPP 8

Moving Forward
Based on the blueprint for Heritage Trails, another three routes
have been identified for development in 2012 and they are:
1. Heritage Trail Route 2 Jalan Tun Perak to Bukit Nanas
2. Heritage Trail Route 3 Jalan Tun Perak to Petaling Street via
Central Market
3. Heritage Trail Route 4 Petaling Street mall
Another project earmarked next year is the upgrading of Masjid
Jamek, one of the oldest mosques in Kuala Lumpur. Specialised
repair works will be carried out on this heritage building to restore
it to its former glory.

Creating a Comprehensive
Pedestrian Network

Greater KL/KV is not a pedestrian-friendly

city. Locals and visitors often find that
there are no linkages between buildings,
poor continuity, and lack of access for the
physically challenged and the elderly. The
goal of the pedestrian network EPP is to
upgrade and complete a 42-kilometres
long barrier free, handicapped-friendly
pedestrian network that also embraces
the safe city concept within Kuala Lumpur
by 2020.

Achievements

Jalan Raja Laut walkway, before pedestrian network

improvement works

The pedestrian walkway along Jalan Raja Laut is now

seamless and barrier-free, with greeneries separating
pedestrians from the traffic

In 2011, efforts were focused on improving

and upgrading existing pedestrian walkways
to connect with the covered and elevated
pedestrian linkages in the city centre.
To date, four kilometres along Jalan
Raja Laut and Jalan P. Ramlee have been
upgraded to meet the barrier free and safe
city standards while six kilometres along

Jalan Sultan Ismail and Jalan Tunku Abdul

Rahman have been made barrier free to
improve the comfort level of pedestrians
and the handicapped. Jalan Sultan Ismail
and Jalan Tunku Abdul Rahman will be
further upgraded to meet the safe city
standards once works for covered and
elevated pedestrian linkages along these
stretches are completed.

Moving Forward
In 2012, this EPP has identified an
additional 12 kilometres of pedestrian
networks for upgrades.

31

ETP ANNUAL REPORT 2011

EPP 9

Developing an Efficient Solid Waste

Management Ecosystem

In order to enhance city liveability, efficient solid waste

management has been defined as a necessary and key issue. In
managing solid waste in the Greater KL/KV conurbation, the
Government will focus on initiatives aimed at increasing the
recycling rates, managing the costs of solid waste disposal, and
deploying the use of technologies to treat generated solid waste.
There are four major initiatives under this EPP:
1. Increase Reduce, Reuse, Recycle (3R) implementation by
Creating a recycling ecosystem which includes
composting to stimulate waste disposal reduction and
target a recycling rate of 40 per cent by 2020 from the
current 11 per cent;
Introducing composting and anaerobic digestion to
tackle high levels of organic waste; and
Stimulating Construction and Demolition (C&D) waste
recycling with a proper system and a recycling facility.
2. Increase waste treatment capacity to reduce the amount of
solid waste disposed in the landfill.
3. Improve governance of solid waste management and public
cleansing services.
4. Assess future potential for leveraging new developments in
technology like automatic waste collection systems and deep
bins to improve waste collection standards.

Achievements
The implementation of the 3R initiative is being addressed
through a three-prong strategy. This includes addressing main
categories of waste to date ie. household wastes, food wastes and
construction and demolition wastes:
1. Household Waste the implementation of the Solid Waste
Management Act (2007) was approved on 1 September
2011. With its implementation, solid waste management
will be addressed in a comprehensive manner, from waste
generation to collection, treatment and disposal, with
emphasis on the 3Rs. An awareness campaign was also
carried out in 2011 to create public awareness of the new
Act and the 3R campaign.

32

2. Food Waste A Food Waste Study was undertaken by

the Department of Solid Waste Management which was
concluded in November 2011. The objective of the study
is to map the commercial sources of food waste (eateries,
factories, restaurants), identify the amount of waste
generated and the system of waste disposal. With this data,
the study will recommend the appropriate approach for food
waste treatment such as a biogas facility. Such an approach
is required to manage food wastes which account for 45 per
cent of waste in landfills. Prior to this, a Food Waste workshop
was held on 25 January 2011 to also consider the appropriate
technology for food waste treatment.
3. Construction and Demolition Waste Discussions were held
with various bodies, including the Solid Waste Contractors
(SOWACO), the Waste Management Association of Malaysia
(WMAM) and the construction industry stakeholders on the
appropriate approach to the treatment of construction and
demolition wastes.
Initiatives are also being put in place to address the issue of
proper disposal in sanitary landfills and addressing the reduction
of emissions intensity.

Moving Forward
The implementation of Act 672 in Kuala Lumpur will be fully
realized by end 2012. The intention is to step up efforts to
achieve higher recycling rates by households and through other
approaches for commercial and office establishments. Beginning
1 September 2012, households in Kuala Lumpur and Putrajaya will
be provided a bin each to keep the residual rubbish which will
be collected twice a week while recyclables will be collected on
a separate day. In the other areas, the local authorities will ensure
that effective waste collection and 3R will also be undertaken. The
outcome of the Food Waste Study suggested that an Anaerobic
Digestion plant is feasible to be developed in Greater KL/KV. The
study showed food waste generation of 1,634 tons per day and
the plant will be able to consume 1,171 tons per day. A suitable
site for the development of the plant will be located and detailed
site assessment will be done beforehand. By year end, the tender
for setting up a Construction and Demolition Waste processing
plant for Greater KL/KV will be completed.

NKEA: Greater Kuala Lumpur/Klang Valley EPP 9 and Business Opportunities

Business Opportunities
Business Opportunity 1

Business Opportunity 2

Vitalising Putrajaya

Housing

Greater KL/KVs rapid growth has inevitably created many

opportunities to reinvigorate Putrajaya. Putrajaya is already a
liveable city but the city lacks vitality and does not attract activity
beyond its role as the administrative capital of the nation.

The Housing Business Opportunity was recommended by the 2010

Greater KL/KV NKEA Lab as an opportunity to capitalize on the
expected increase in population. The responsibility for provision
of housing is shared by the government and private sector.
Currently several government agencies are already involved in the
housing industry namely Kementerian Perumahan dan Kerajaan
Tempatan (KPKT) for Projek Perumahan Rakyat, Local Authorities
(PBT), State Economic Development Corporations (SEDC) and
other Government linked companies. The private sector has a
more established foothold in the housing industry. The planning
and implementation of housing projects have been continuously
tracked by the various responsible groups such as Jabatan
Perumahan Negara and the Association of House Builders.

Putrajaya has strong potential to achieve greater vibrancy through

these initiatives:1. Reshape the main boulevard Both sides of the 4.2 km
boulevard will be enhanced with vibrant activities by having
retail shops, upscale street vendors, and food and beverage
premises which can generate foot traffic and bring life to the
city centre.
2. Leverage waterfront potential The natural lake waterfront
will be developed to host waterfront retail and large-scale
leisure developments (e.g. water theme park).
3. Increase connectivity Provide effective bus and rail
connections to Putrajaya from Cyberjaya and surrounding
areas.
4. Stimulate economic activity Putrajaya needs to be more
than just a government administrative centre to attract other
economic activities. There are plans to develop a worldclass university, to create a special economic zone with
neighbouring areas (e.g. IOI, Cyberjaya) to attract commercial
entities, and to establish partnerships with private developers
to develop land within Putrajaya.
5. Increase tourism and optimise the Putrajaya International
Convention Centre This initiative looks at increasing the
number of events per year and also increasing the number
of visitors to events.
Much of 2011 was spent identifying relevant initiatives with the
desired impact and returns with minimal or no funding. Key
initiatives identified for next year are the development of a city
trail along the Promenade from Alamanda to Dataran Putra, the
acquiring of water taxis and additional cruise boats with dine-in
facilities, and the carrying out of a detailed feasibility study on
opportunities to increase connectivity to Putrajaya.

Business Opportunity 3
Basic Water and Sewerage Services
Growing urban economies naturally create more demand for
services. Greater KL/KV needs to improve its existing water and
sewerage systems by moving away from the existing system of
fragmented and small sewerage treatment plants (STPs) in order
to ensure adequate provision of services and amenities.
The current target of this Business Opportunity is to have 91
percent of all STPs upgraded to Category 1 status by 2020. To
do this, a sewerage rehabilitation programme will be carried out
to upgrade over 300 kilometres of sewerage network. As of end
2011, four projects have been identified as quick-wins (Old Klang
Road, Kajang 2, Kelang, Shah Alam, Subang Jaya dan Petaling
Jaya, Selangor).
In addition, the Government has identified another eight
locations (Old Klang Road, Petaling Jaya, Seputeh, Kajang,
Cheras Jaya, Cheras Batu 11, Puchong, Selayang, Kelang, Kuala
Lumpur, Sepang, Petaling Jaya, Subang Shah Alam, Putrajaya and
Ampang) where the new STPs will be constructed and old ones
upgraded to Category 1. This will be completed in phases over
the next eight years.

Putrajaya needs to be more than just a government administrative centre

33

ETP ANNUAL REPORT 2011

Summary of Greater Kuala Lumpur/Klang Valley NKEA

2020 Target
Incremental GNI Impact

RM190 billion

Additional jobs

300,000

Critical Targets for 2012

MNC Attraction
Conclude Letter of Intent for 10 MNCs operational headquarters
(OHQ) relocation in Greater KL/KV for setting up of MNC HQs in
Greater KL/KV
600 employment generation under Greater KL/KV
10 Branding InvestKL Activities

Talent Attraction
The Returning Expat Programme aims to see 1,200 expats return
to Malaysia
The Residence Pass Programme targets for 800 approved passes
The Employment Pass (Category II) intends to approve 300
passes
Development of a Diaspora Database
The STAR Program aspires to have 800 JPA scholars and
100 corporate partners

High Speed Rail (HSR)

Completion of HSR Phase 1B, which is a detailed feasibility study,
including recommendations for alignment and stations.

My Rapid Transit
100 per cent completion of land required for SB-K Line
All elevated civil underground and depot packages are awarded
Completion of feasibility studies and undertake required
freezing of the MRT alignment corridors

River of Life
Target pollution level from 5 Wet Markets:
BOD 50 (mg/l)
COD 100 (mg/l)
SS
100 (mg/l)
Ph
5.59
O&G 10 mg/l
Tonnage of Floatables in the River per day (tons/day), measured
at downstream confluence will be 2.5 tons/day
Oil and grease pollution from each hawker center after
Communal Grease Traps installed will be 10 mg/l
15 per cent Completion of River Beautification Construction for Phase 1

34

Greener KL
30,000 trees will be planted
5,000 trees will be sponsored from the private sectors

Iconic Places
100 per cent average completion of Heritage Trail Route 1
(National Museum to Medan Pasar)
100 per cent average completion of Reviving Medan Pasar
100 per cent average completion of Heritage Trail Route 2-4
100 per cent upgrading of Masjid Jamek
100 per cent completion of land matters, planning approvals
and detail design for Malaysia Truly Asia Centre (MTAC)

Pedestrian Network
12 km upgrade of non-covered pedestrian network system

Solid Waste Management

100 per cent roll-out of Separation at Source Scheme
(Household Wastes) in Kuala Lumpur through distribution
of bins to landed property
Issuance of Letter of Approval to successful contractor via Private
Public Partnership (PPP) for setting up of Food Waste Treatment
Plant (Composting or Anaerobic Digestion) for food waste
Request for Proposal (RFP) process completed and submissions
received for setting up of Construction and Demolition Waste
facility for construction waste

Sewerage Non-River
45 per cent construction progress for rationalization projects
of Old Klang Road. Contract period is 18 months
20 per cent sewer rehabilitation projects in Kuala Lumpur,
Shah Alam, Subang Jaya and Petaling Jaya. Contract period
is 30 months
18 per cent regionalization of sewerage treatment Lot 130,
Klang. Contract period is 36 months

H e re

an d

N ow

i n

M a l a y s i a

Transforming Malaysia,
Transforming Lives

urning tired sundry shops

into organised, modern mini
markets through financial
and supply management support.
Modernising paddy farming to
increase profits and improve the
lives of the rakyat in rural Sarawak.
Providing internet access in villages
so everyone can gain access to
information on the World Wide Web.
Commercialising local herbs has put
Malaysia on the map for its success
in the nutraceutical industry.
Implementing radio-frequency
identification technology to
facilitate the movement of
goods and reduce lines at custom
checkpoints,
allowing
large
companies and Small Medium
Enterprises (SMEs) to run more
efficient businesses.

The Economic Transformation

Programme (ETP) is changing the
economic face of Malaysia and
transforming the lives of many
Malaysians. It will continue to do so until
we reach our aspiration of becoming a
high-income nation by 2020.
Designed to inject a new lease of
life into existing efforts to grow the
economy, the ETP ensures that each

Photo courtesy of Star

Publications (Malaysia) Bhd

initiative will contribute to the goal

of making Malaysia a high-income
nation. What this translates into is
that Malaysia must achieve a GNI
per capita of RM48,000, investments
totalling RM1.4 trillion and generate
3.3 million jobs within the country.
12 key growth areas, known as
the National Key Economic Areas
(NKEAs), have been selected to grow
our economy coupled with private
investments and policy support.
To get the ball rolling, Entry Point
Projects (EPPs) have been clearly
defined with potential investors
established in the roadmap.
A vital element to the success of
the ETP is the ability to attract both
domestic and foreign investments.
The Governments role in this is to
provide assistance in the form of
policy and change in regulatory
framework.
Where
relevant,
additional funding and investments
are put forward to pave the way for
projects.
Critical to the ETP is also growing
Malaysias human capital. As such,
concerted efforts will be put in place
to develop capabilities of existing
talents in Malaysia, and to continue

to attract foreign and Malaysian

talents abroad to fulfil the high
number of vacancies that will result
from macro economic growth.
While the NKEAs offer focus for the
ETP, the Strategic Reform Initiatives
(SRIs) aim to improve the business
environment and encourage free
competition from within and
outside the country. This will be
achieved through the review of
regulations and the liberalisation of
the services sector, putting in effect
a clear divestment strategy and the
implemention of standards and the
Competition Law.
It will take a great deal of hard work
and unrelenting focus for the ETP to
achieve its goal in 2020. The injection
of private investments, persistence
of the various ministries and their
dedicated teams as well as the
continued support of the rakyat, will
ensure we achieve our high-income
nation vision.

Designed to inject
a new lease of life
into existing efforts
to grow the economy,
the ETP ensures that
each initiative will
contribute to the goal
of making Malaysia a
high-income nation

35