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Colgate History

Colgate is an American multinational company dedicated to personal care and household cleaning products that has subsidiaries in over 222 countries. Founded in 1806 as a starch, soap, and candle company in New York, Colgate introduced its first toothpaste in 1872 and the first toothpaste sold in a tube in 1896, revolutionizing the toothpaste market. In 1928, Colgate was acquired by Palmolive-Peet Company to strengthen its personal hygiene products and become a market leader, forming Colgate-Palmolive Company. Today, Colgate is considered the second most consumed brand in the world behind Coca-Cola, with a presence of over 37 years in Ecuador through social responsibility programs promoting oral hygiene

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221 views2 pages

Colgate History

Colgate is an American multinational company dedicated to personal care and household cleaning products that has subsidiaries in over 222 countries. Founded in 1806 as a starch, soap, and candle company in New York, Colgate introduced its first toothpaste in 1872 and the first toothpaste sold in a tube in 1896, revolutionizing the toothpaste market. In 1928, Colgate was acquired by Palmolive-Peet Company to strengthen its personal hygiene products and become a market leader, forming Colgate-Palmolive Company. Today, Colgate is considered the second most consumed brand in the world behind Coca-Cola, with a presence of over 37 years in Ecuador through social responsibility programs promoting oral hygiene

Uploaded by

Tommy León
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Colgate, Today Colgate-Palmolive, is an American multinational

dedicated to the production, distribution and supply of personal care


and household cleaning. Subsidiaries scammers EN 222 Countries,
This company has one of the leading brands of toothpaste in the
world.
Present with a franchise in Ecuador from HACE 37 years, Colgate has
been characterized by its contribution to the Community Through
Social Responsibility Programs that emphasize proper oral hygiene
and Importance.
Here we present the story of Colgate.
How Colgate start?
In 1806, William Colgate opened a factory starch, soaps and candles
in New York, with the name "William Colgate and Company". After
several years of sales, William Colgate died in 1857, and his son
Samuel, who at first not wanted to continue the business, thought it
would be right to do so.
In 1872, Colgate introduced Cashmere Bouquet, scented soap United
Nations; and the next year the company introduced its first
toothpaste, whatever the aromatic times and was sold in jars.
However, in 1896 the company changed the way to present this
product and sold the first toothpaste in a tube with the name "Colgate
Toothpaste". This new arrangement revolutionized the market and the
new packaging retooled as 'standard' for the sale of toothpaste In The
World.
After 12 years, the company was listed on the stock exchange, no
longer a purely family to form a business.
In 1911, Colgate began its social responsibility programs, promoting
oral education for children, and distributing toothbrushes and pastes
for free in schools. But in 1928 the company "Palmolive-Peet", which
produced one of the soaps sold in the world (soap palm oil and olive
oil), decided to buy Colgate to continue the line of personal hygiene
and be a leader in the market.
With this acquisition, the company "Colgate-Palmolive-Peet
Company", which after a while came to be called "Colgate-Palmolive
Company" originates. From this union Research Center is created in
Piscataway, New Jersey, and in 1968 a toothpaste was launched with
sodium fluorophosphate to fight cavities. This was, again, a big step
around oral health, because until that time toothpastes were purely
cosmetic.

Today, Colgate is present in 222 countries and is considered the


second most consumed brand in the world, behind Coca-Cola,
according to the Footprint Brand Ranking 2014.

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