Scribd
Upload
2K views43 pages

Mark Morrissey

YAHOO!-MICROSOFT SEARCH ALLIANCE Agenda Consumer, adver8ser, and publisher benefits Transi8on with Quality Principles, progress, and roadmap Answers to your frequent ques8ons Why Join Forces? Creates a powerful new choice in Search Improves the Yahoo! Search experience for consumers Results in consumers staying and searching on Yahoo!

Uploaded by

Kara Swisher
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
2K views43 pages

Mark Morrissey

YAHOO!-MICROSOFT SEARCH ALLIANCE Agenda Consumer, adver8ser, and publisher benefits Transi8on with Quality Principles, progress, and roadmap Answers to your frequent ques8ons Why Join Forces? Creates a powerful new choice in Search Improves the Yahoo! Search experience for consumers Results in consumers staying and searching on Yahoo!

Uploaded by

Kara Swisher
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 43

MARK MORRISSEY

SVP, SEARCH ALLIANCE TRANSITION


YAHOO!-MICROSOFT
SEARCH ALLIANCE
Agenda
  Search  Alliance  
•  Why  join  forces  
•  Consumer,  adver8ser,  and  publisher  benefits  
  Transi8on  with  Quality  
•  Principles,  progress,  and  roadmap  
•  Answers  to  your  frequent  ques8ons  
Why Join Forces?

Creates  a  powerful  new  choice  in  Search  

Improves  the  Yahoo!  Search  experience  for  consumers  

Results  in  consumers  staying  and  searching  on  Yahoo!  

Gives  adver8sers  one  buy  for  Yahoo!  and  Bing  Search  volume  

Improves  adver8ser  ROI  and  publisher  yield  


Yahoo! and Microsoft Search Alliance

We  work   And  we  s0ll  


together…   compete.  
More Volume, Less Effort, Better ROI

U.S.  data  shown.  Source:  comScore  qSearch  core  search,  April  2010  
More Volume, Less Effort, Better ROI

Monthly  
Searches  

U.S.  data  shown.  Source:  comScore  qSearch  core  search,  April  2010  
toyota  4runner  service  schedule  
Consumers
Same  Yahoo!  Experience  with  More  Relevant  Results  
Consumers
Same  Yahoo!  Experience  with  More  Relevant  Results  

Web Images Video Local Shopping News More


jessica  simpson  
im  

© 2010 Yahoo! | Page Tour | Privacy / Legal | About Our Ads | Submit Your Site
Advertisers
More  Volume,  Less  Effort,  BeWer  ROI  
Adver0ser  with  

SEARCH  USERS   SEARCH  USERS  


Publishers
Same  Yahoo!  Solu8ons  with  More  Op8mal  Search  Demand  
Transition
Principles,  Progress,  Roadmap  
P  L  A  N  N  I  N  G   D  E  V  E  L  O  P  M  E  N  T    &    T  E  S  T  I  N  G   P  R  E  P  A  R  A  T  I  O  N    &    T  R  A  N  S  I  T  I  O  N  

MicrosoN  Search   MicrosoN  adCenter  


release  for  Algo   release  for  Paid  
transi0on   transi0on  

Regulatory   Transi0on  Teams   Algo  


Algo  Dev  &  Tes0ng  
Clearance   &  Plan  of  Record   Transi0on  
Paid  
Paid  Dev  &  Tes0ng  
Transi0on  

Adver0ser  &  Publisher  Prepara0ons  


May  2010  
Transi8on  Principles  
•  Transi8on  with  quality  measured  by  business  results,  not  schedule  
•  Transi8on  US  and  CA  in  2010  if  can  complete  with  quality  before  holiday  season  
•  Transi8on  all  59  countries  by  Q2  2012  
Why the Alliance is Good for Yahoo!

Yahoo!  Search  as  good  or  beWer  than  the  compe88on  

Increases  consumer  engagement  

Search  share  growth  generates  more  revenue  

Microso\  pla]orms  significantly  reduce  Yahoo!  costs  

More  revenue  and  less  cost  deliver  higher  profits  


YAHOO!’S CONSUMER
SEARCH EXPERIENCE
Web Images Video Local Shopping News More
Do  you  like  the  search  user  experience?  

© 2010 Yahoo! | Page Tour | Privacy / Legal | About Our Ads | Submit Your Site
Is This
What You
Want?
Users Want More: Search Must Evolve
Yahoo! Audience: Room for Growth

Target:  Convert  US  non-­‐searchers    


to  Y!  Search  users  
Yahoo!’s Combined Assets are Unmatched

Insights  
from  600M    
Unique  Users  

Unique     Powerful  
Content   Technologies  
How Yahoo! Will Convert Users into Search

Core  Quality  &  


IntegraEng  Search   DistribuEon   MarkeEng  
User  Experience  

Increase     Awareness  and    


Engagement   Discoverability  
How Yahoo! Will Convert Users into Search

Core  Quality  &  


IntegraEng  Search   DistribuEon   MarkeEng  
User  Experience  

Increase     Awareness  and    


Engagement   Discoverability  
Today’s Yahoo! Search
Experience
Some Information Doesn’t Live in the Index

san  francisco  giants  


Some Information Doesn’t Live in the Index
Deep Science Solves Unique User Needs
A Very Different Search Results Page
Keeping Yahoo! Users on Yahoo! Search
New Ways to Monetize Search
Giving Users Choice for Commercial Queries
Giving Users Choice for Commercial Queries

75%  
CTR  
Huge Volume for Yahoo! Mobile Search
How Yahoo! Will Convert Users into Search

Core  Quality  &  


IntegraEng  Search   DistribuEon   MarkeEng  
User  Experience  

Increase     Awareness  and    


Engagement   Discoverability  
Integrated Search Keeps Users on Yahoo!
Has  anyone  tried  this  restaurant  
before?  
Has anyone tried this restaurant
before? The reviews seem pretty
good, but I’m not sure…
Yahoo! Search Convert

image  provided  by  protorio  

You might also like