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Jollibee Strama CPM 2015

This document presents a competitive profile matrix (CPM) that compares three fast food chains - Jollibee, McDonald's, and KFC - across 10 critical success factors. Each factor is assigned a weight and each company receives a rating between 1-4 for each factor. The scores are calculated by multiplying the weight and rating. Jollibee receives the highest total score of 3.58, indicating it has an overall competitive advantage relative to McDonald's score of 3.20 and KFC's score of 2.84 based on this analysis.

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483 views

Jollibee Strama CPM 2015

This document presents a competitive profile matrix (CPM) that compares three fast food chains - Jollibee, McDonald's, and KFC - across 10 critical success factors. Each factor is assigned a weight and each company receives a rating between 1-4 for each factor. The scores are calculated by multiplying the weight and rating. Jollibee receives the highest total score of 3.58, indicating it has an overall competitive advantage relative to McDonald's score of 3.20 and KFC's score of 2.84 based on this analysis.

Uploaded by

Maye
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Competitive Profile Matrix (CPM)

Jollibee
Critical Success Factor

Weight

Rating

Score

McDonalds
Rating

Score

KFC
Rating

Score

Advertising

0.15

0.45

0.45

0.30

Product quality and taste

0.10

0.40

0.30

0.30

Price competitiveness

0.10

0.40

0.30

0.30

Number of store locations

0.13

0.52

0.52

0.39

Speed and quality of service

0.09

0.27

0.27

0.27

Product variety and mix

0.10

0.30

0.30

0.40

Financial position

0.10

0.40

0.30

0.20

Strong online presence

0.07

0.28

0.28

0.28

Successful promotions

0.08

0.32

0.24

0.16

Effective social media management

0.08

0.24

0.24

0.24

TOTAL SCORE

1.00

3.58

3.20

2.84

*weight each critical success factor should be assigned a weight ranging from 0.0 (low importance) to 1.0 (high importance).
**rating the ratings in CPM refer to how well companies are doing in each area. They range from 4 to 1, where 4 means a major
strength, 3 minor strength, 2 minor weakness and 1 major weakness.
***score & total score the score is the result of weight multiplied by rating. Each company receives a score on each factor. Total
score is simply the sum of all individual score for the company. The firm that receives the highest total score is relatively stronger
than its competitors.

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