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Part 3 Product Decisions Worksheet

This document discusses the product offerings of MarryBrown, a Malaysian fast food chain. It lists their extensive menu including various chicken, fish, burger, rice, noodle, and kids' meal options as well as beverages and desserts. The document also addresses key product decisions for marketing these offerings online such as branding, packaging, returns, product lifecycle, diffusion strategy, service quality, and customer relations.

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319 views

Part 3 Product Decisions Worksheet

This document discusses the product offerings of MarryBrown, a Malaysian fast food chain. It lists their extensive menu including various chicken, fish, burger, rice, noodle, and kids' meal options as well as beverages and desserts. The document also addresses key product decisions for marketing these offerings online such as branding, packaging, returns, product lifecycle, diffusion strategy, service quality, and customer relations.

Uploaded by

study
Copyright
© © All Rights Reserved
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Lamb Hair McDaniel

Marketing 7e

Your Product or Service Offering

Part 3 Product Decisions Worksheet


PRODUCT ISSUES
Product description:

They have a lot offering by MarryBrown.


a)Something different (Nasi MarryBrown, Nasi Ayam MB, Mi Kari Ayam Goreng,
Chick-O-Rice.
b)Burger ( Fish Fillet Burger, Chicken Burger, Hotouch Burger, Tower Burger)
c)Chicken ( Lucky Plate, Chicken-A-Licious, Nasi MarryBrown, Nasi Ayam, Mi Kari
Ayam Goreng, Chicken Porridge, Chicken Nuggets, Chicken Fillet, ChickA-Pop.
d) Fish ( Fish Nuggets, Prawn Fingers, Fish n Chips
e)Kiddy Meal ( Chicken Burger Meal, Crispy Chicken Meal, Chicken Nugget Meal)
f) Drinks (Mountain Dew, Tea/ Teh Tarik, Root Beer Frost, 7 Up, Revive, Pepsi, Orange,
Lemon Tea, Milo, Coffee, Mirinda Strawbery, Float
f) Desserts (Hand Scoop Ice Cream, Jelly Ice Cream, Sundae Ice Cream, Banana Muffin)
e) Snack & Sides (Fries, Mambo Fries, Fish Nuggets, Smiley Potato, Prawn Fingers,
Mashed Potato, Vegetable Salad, Hawaiian Coleslaw)
Their food has variety tasty meals which have range of hot and cold beverages, and also
deserts too. Their menu have tailored specifically to the Malaysia tastes.

Classify your offering (circle all that apply):

Consumer
Good
Patent needed
Patent obtained
Place your product or service in your portfolio:

Single item

Part 3 Marketing Plan Worksheet: Product Decisions

Lamb Hair McDaniel


Marketing 7e

Your Product or Service Offering

Enhancements to product enabled by Internet selling:

There are many potential enhancements made possible by internet selling.

Reductions to product due to Internet selling:

BRAND
Brand Name:

Brand Logo:

Part 3 Marketing Plan Worksheet: Product Decisions

Lamb Hair McDaniel


Marketing 7e

Your Product or Service Offering

Professional branding firm needed?

Yes

No

Yes

No

URLS
Company URL:

Alternative URLs:

PACKAGING ISSUES
Is product packaged?
How will packaging match other communication tools?

Part 3 Marketing Plan Worksheet: Product Decisions

Lamb Hair McDaniel


Marketing 7e

Your Product or Service Offering

PRODUCT RETURNS
Products purchased on-line can be returned on-line?

Yes

No

Products purchased on-line can be returned in store?

Yes

No

Products purchased in store can be returned on-line?

Yes

No

Company will pay for shipping on customer returns?

Yes

No

General return policy:

General warranty:

PRODUCT LIFE CYCLE ISSUES


Your product is in what stage of the product life cycle?

Introductory

Growth

Maturity

Decline

Affect of selling product on-line on PLC?

PLC lengthened

PLC shortened

PLC not affected

DIFFUSION STRATEGY
Key elements of diffusion strategy:

Part 3 Marketing Plan Worksheet: Product Decisions

Lamb Hair McDaniel


Marketing 7e

Your Product or Service Offering

SERVICE QUALITY ISSUES


How will you incorporate the following service qualities into your offering?

Reliability:

Responsiveness:

Assurance:

Empathy:

Tangibles:

Identify potential service gaps:

Part 3 Marketing Plan Worksheet: Product Decisions

Lamb Hair McDaniel


Marketing 7e

Your Product or Service Offering

Key elements in the customer relation strategy:

Part 3 Marketing Plan Worksheet: Product Decisions

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