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QFD Matrix

The document is a template for Quality Function Deployment (QFD). It includes steps to: 1) List customer requirements and technical descriptors 2) Develop relationship matrices between customer requirements and technical descriptors and between technical descriptors 3) Perform a competitive assessment of products 4) Prioritize customer requirements and technical descriptors based on their relationships and importance/difficulty.

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Suryo Wiwoho
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as XLS, PDF, TXT or read online on Scribd
77 views

QFD Matrix

The document is a template for Quality Function Deployment (QFD). It includes steps to: 1) List customer requirements and technical descriptors 2) Develop relationship matrices between customer requirements and technical descriptors and between technical descriptors 3) Perform a competitive assessment of products 4) Prioritize customer requirements and technical descriptors based on their relationships and importance/difficulty.

Uploaded by

Suryo Wiwoho
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLS, PDF, TXT or read online on Scribd
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QFD Template

February 28, 2007

Interrelationship between technical


decriptors (correlation matrix)
HOWS vs. HOWS

Negative

Strong Negative

Relationship between customer


requirements and technical
descriptors
Technical Descriptors
(HOWs)

WHATs vs. HOWs

Our Product
A's Product

4
3

4
3

4
3

3
4

5
3

4
3

4
2

5
2

B's Product

Target Value
Absolute Weight and Percent

Relative Weight and Percent

Customer Requirements
(WHATs)
Technical
Competitive

Assessment
Degree of Technical Difficulty

Prioritized Technical
Descriptors

4
3

4
4

3
4

4
5

1
2

0
0

3
2

4
2

4
3

4
4

1
2

0
0

3
3
4

3
3
2

3
4
3

4
4
3

1
1
1

0
0
0

Scale-up Factor

Plugin

B's Product

Moodle 2.9

Assessment

Bandwit

A's Product

Tema

Dapat diakses pada handphone


pengoperasian website mudah
Fitur yang banyak

Weak

Competitive

Warna

Bandwith rendah
Tidak terjadi masalah

+1

Our Product

Website Responsif

Website ringan
Mudah diakses

Strong
Medium

Customer

Server

Secondary

Primary

Desain

Secondary

Desain yang menarik

+3

+9

Target Value

Primary

Prioritized Customer
Requirements

Absolute Weight and Percent

-9

Strong Positive
Positive

Sales Point

+3
-3

Importance to Customer

+9

Performance Aesthetics

Customer Requirements
(WHATs)

Secondary

Primary

QFD Example
Step 1 - List Customer Requirements (WHATs)
February 28, 2008

Desain yang menarik


Aerodynamic Look
Nice Finish
Corrosion Resistant
Lightweight
Strength
Durable

QFD Example
Step 2 - List Technical Descriptors (HOWs)
February 28, 2008

Performance Aesthetics

Customer Requirements
(WHATs)

Resonable Cost
Aerodynamic Look
Nice Finish
Corrosion Resistant
Lightweight
Strength
Durable

Forging

Sand Casting

Die Casting

Welding

Titanium

Aluminum

Steel

Secondary

Primary

Secondary

Powder Metallurgy

Primary

Technical Descriptors
(HOWs)
Material
Manufacturing
Selection
Process

QFD Example
Step 3 - Develop a Relationship Matrix Between WHATs and HOWs
February 28, 2008

Relationship between customer


requirements and technical
descriptors
Technical Descriptors
(HOWs)

WHATs vs. HOWs

Primary

Secondary

Desain

Server

Website Responsif

Warna

Tema

Bandwit

Moodle 2.9

Plugin

Primary

Secondary

Customer Requirements
(WHATs)

+3

Strong
Medium

+1

Weak

+9

Desain yang menarik


Website ringan
Mudah diakses
Bandwith rendah
Tidak terjadi masalah
Dapat diakses pada handphone
pengoperasian website mudah
Fitur yang banyak

QFD Example
Step 4 - Develop the Interrelationship Matrix Between HOWs
February 28, 2008
Interrelationship between technical
decriptors (Correlation Matrix)
HOWS vs. HOWS
+9
+3
-3

Strong Positive
Positive
X

Negative

Relationship between customer


requirements and technical

-9

Strong Negative

descriptors

Die Casting

Sand Casting

Forging

Welding

Titanium

Steel

Secondary
Resonable Cost
Aerodynamic Look
Nice Finish
Corrosion Resistant
Lightweight
Strength
Durable

Aluminum

Performance Aesthetics

Customer Requirements
(WHATs)

Primary

Secondary

WHATs vs. HOWs

+3

Strong
Medium

+1

Weak

+9
Powder Metallurgy

Primary

Technical Descriptors
(HOWs)
Material
Manufacturing
Selection
Process

QFD Example
Step 5 - Competitive Assessment
February 28, 2008
Interrelationship between technical
decriptors (Correlation Matrix)
HOWS vs. HOWS

descriptors

Primary

Technical Descriptors
(HOWs)
Material
Manufacturing
Selection
Process

Welding

Die Casting

Sand Casting

Forging

0
0
5

5
0
0

0
5
0

5
0
4

0
5
0

0
0
0

0
0
0

0
0
0

Steel

Secondary

Titanium

Technical
Competitive
Assessment

Resonable Cost
Aerodynamic Look

Nice Finish
Corrosion Resistant
Lightweight
Strength
Durable
Our Product
A's Product
B's Product

+3

Strong
Medium

+1

Weak

+9

Aluminum

Performance Aesthetics

Customer Requirements
(WHATs)

Primary

Secondary

WHATs vs. HOWs

3
4

4
5

2
3

4
4

5
4

3
2

3
3

4
3

2
4

4
B's Product

Strong Negative

Assessment

Relationship between customer


requirements and technical

A's Product

Negative

Competitive

Our Product

-9

Strong Positive
Positive

Customer

+3
-3

Powder Metallurgy

+9

QFD Example
Step 6 - Develop Prioritized Customer Requirements
February 28, 2008
Interrelationship between technical
decriptors (Correlation Matrix)
HOWS vs. HOWS

descriptors

Durable
Our Product
A's Product
B's Product

0
0
5

5
0
0

0
5
0

5
0
4

0
5
0

0
0
0

0
0
0

0
0
0

3
4

4
5

2
3

8
5

4
4

1.3 1.5 16
1 1.5 8

4
4

5
4

3
2

5
2

4
4

1
1

1
1

5
2

3
3

4
3

2
4

7
5

4
3

1.3
1

2
1

19
5

Prioritized Customer
Requirements

Absolute Weight and Percent

Forging

Lightweight
Strength

Weak

Sales Point

Sand Casting

Nice Finish
Corrosion Resistant

+1

Scale-up Factor

Die Casting

Strong
Medium

Target Value

Welding

Steel

Secondary

Titanium

Technical
Competitive
Assessment

Resonable Cost
Aerodynamic Look

+3

+9

Aluminum

Performance Aesthetics

Customer Requirements
(WHATs)

Primary

Secondary

WHATs vs. HOWs

Importance to Customer

Primary

Technical Descriptors
(HOWs)
Material
Manufacturing
Selection
Process

B's Product

Strong Negative

Assessment

Relationship between customer


requirements and technical

A's Product

Negative

Competitive

Our Product

-9

Strong Positive
Positive

Customer

+3
-3

Powder Metallurgy

+9

QFD Example
Step 7 - Develop Proritized Technical Descriptors
February 28, 2008
Interrelationship between technical
decriptors (Correlation Matrix)
HOWS vs. HOWS

Negative

Strong Negative

Relationship between customer


requirements and technical
descriptors

Primary

Technical Descriptors
(HOWs)
Material
Manufacturing
Selection
Process

+3

Strong
Medium

+1

Weak

Forging

Powder Metallurgy

1
1

9
1

3
9

9
3

3
3

1
9

3
4

4
5

2
3

8
5

4
4

Nice Finish
Corrosion Resistant

3
1

9
9

9
9

1
1

9
3

1
3

3
3

9
3

4
4

5
4

3
2

5
2

4
4

1
1

1
1

5
2

Lightweight
Strength

1
9

9
3

9
9

1
1

3
3

4
3

2
4

7
5

4
3

1.3
1

2
1

19
5

Durable

0
0
5

5
0
0

0
5
0

5
0
4

0
5
0

0
0
0

0
0
0

0
0
0

1
5

6
5

9
5

4
4

7
5

3
0

6
0

9
0

Importance to Customer

Target Value

Scale-up Factor

Sales Point

Absolute Weight and Percent

Technical
Competitive
Assessment
Degree of Technical Difficulty
Target Value
Absolute Weight and Percent
Relative Weight and Percent

Steel
Our Product
A's Product
B's Product

168 227 193 92 162 122 132 125


252 410 312 167 213 203 165 172
Prioritized Technical
Descriptors

B's Product

Sand Casting

9
1

Assessment

Die Casting

A's Product

Welding

Resonable Cost
Aerodynamic Look

Secondary

Titanium

+9

Aluminum

Performance Aesthetics

Customer Requirements
(WHATs)

Primary

Secondary

WHATs vs. HOWs

1.3 1.5 16
1 1.5 8

Prioritized Customer
Requirements

Competitive

-9

Strong Positive
Positive

Our Product

+3
-3

Customer

+9

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