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CV Renaud LOESEL - Resume

Mr. Renaud LOESEL has over 10 years of experience in international project management and marketing research. He holds a Master's degree in Marketing Research and Opinion from Science PO Grenoble. He is currently a project manager at Kleffmann Group France, where he leads qualitative and quantitative research projects in various industries such as crop protection, machinery, and animal health. Previously he held marketing roles at GfK Custom Research France and WSKA Editions, where he implemented research studies, managed product lines, and developed marketing plans.

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190 views2 pages

CV Renaud LOESEL - Resume

Mr. Renaud LOESEL has over 10 years of experience in international project management and marketing research. He holds a Master's degree in Marketing Research and Opinion from Science PO Grenoble. He is currently a project manager at Kleffmann Group France, where he leads qualitative and quantitative research projects in various industries such as crop protection, machinery, and animal health. Previously he held marketing roles at GfK Custom Research France and WSKA Editions, where he implemented research studies, managed product lines, and developed marketing plans.

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rloesel
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We take content rights seriously. If you suspect this is your content, claim it here.
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Mr.

Renaud LOESEL
MARKET RESEARCHER / MARKETING CONSULTANT

PROFILE
 10 years experience in international project management and marketing research in various
industries
 Master’s degree in Marketing Research and Opinion, Science PO Grenoble (IEPG - Political Sciences
Institute)
 Strong organizational skills; Good team player; International mobility

WORK EXPERIENCE
August 2008 /Project manager, Ad’hoc studies
Today Kleffmann Group France (69). Leading global marketing research group in agri-
business
 Management of qualitative and quantitative research projects: Crop protection
& biotech, Agricultural machinery & equipment, Animal health, Distribution, etc.
 International project coordination, implementation, analysis and delivery:
results reporting and presentation
 Responsible for high quality methodology and client satisfaction
 Business development: Customer telemarketing, business proposals,
syndicated studies
April 2006 / B2B Marketing Analyst
Juil. 08 GfK Custom Research France (92). Industry, services and B2B research Division
 Implementation of quantitative research studies in France and internationally
 Questionnaire design, quality control, field coordination, statistical and
marketing analysis
 Segmentation, concept test, brand/price positioning, business dashboards, etc.
 Bank-insurance, telecom, industry, automotive, etc.
Nov. 2001 / Product Manager, France & UK
May 2005 WSKA Editions (95). Publisher & distributor of consumer software
 Management of the company product range.
 Development of marketing plans for new product launches: product design,
trade shows, advertising and PR, sales promotion to the IT dealers and end consumers
 Successful introduction of new products in France and UK: Nero, Kaspersky,
PowerDVD, etc.
 Marketing budget: 140K€; Development of trade and consumer newsletters,
web site.
Sept. 2000 / B2B Telemarketing, USA & Europe
Oct. 2001 Technology Sales Leads (Ireland). Business development for IT and e-business
companies
 Sales leads generation: Promotion of IT solutions to key decision makers.
Collection of business insights for IT migration projects: IT environment, business
drivers, decision making process, budgeting & timeframe.
 Consistent records of high quality leads, some resulting in million-euro sales

EDUCATION - Graduated with Honours:


 2005-06 Master’s degree in Marketing Research and Opinion (PROGIS), Adult education.
Science PO
Grenoble (IEPG – Political Sciences Institute)
 Professional project: EDF Prospective study on Green Power for the Residential
market
 GfK Research project: The strategic & operational implications of market
segmentation
 1998-2000 Bachelor’s degree of Business Studies & Marketing. WIT, Ireland.

References available upon request, April 2010


LANGUAGES
 English, fluent (spoken and written)
 French, native language
 German, basic
IT SKILLS
 MS Office suite
 Data analysis: SPSS, SAS, SPAD
INTERESTS
 Economics & Environment, Social research
 Travelling (Asia), Sports (hiking, diving - PADI Open Water)

References available upon request, April 2010

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