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Questionnaire: Consumer Survey

This document contains a 25 question consumer survey about Samsung products. It collects information about demographics, product preferences, purchase decisions and satisfaction with Samsung. Respondents are asked about their age, gender, income, products used, factors influencing purchase decisions and suggestions to increase Samsung sales.

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Şmart Ķrishnañ
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70 views6 pages

Questionnaire: Consumer Survey

This document contains a 25 question consumer survey about Samsung products. It collects information about demographics, product preferences, purchase decisions and satisfaction with Samsung. Respondents are asked about their age, gender, income, products used, factors influencing purchase decisions and suggestions to increase Samsung sales.

Uploaded by

Şmart Ķrishnañ
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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QUESTIONNAIRE

CONSUMER SURVEY
Name: ______________________

Q1. Please mention your age group


(a) Below 20

(b) 21-30

(c) 31-40

(d) Above 40

Q2. Gender
(a) Male

(b) Female

Q3. Educational Qualification


(a) Below SSLC

(b) HSC

(c) UG/PG

(d) Professional

(e) Illiterate
Q4. Please Mention Your Monthly Income
(a) Below 20000

(b) 20000 30000

(c) 30000 40000 (d) 40000 50000


(e) Above 50000
Q5. Please mention your occupation?
(a) Student

(b) Housewife

(c) Government Employed

(d) Business

(e) Private Service

(f) Professionals

(g) Any other


Q6. Marital Status
(a) Married

(b)Unmarried

Q7. Area of Residents


(a) Rural

(b) Urban

Q8. Type of Samsung Products Preferred by You


TV & Video
Smart Phones
Camera
Pc & Office
Home Appliances
Q9. Why Do You used the Samsung Products?
PARTICULARS

RANK

(a) Product
(b) Price
(c) Quality
(d) Flexibility
(e) Specification
(f) Warranty and guarantee
(g) Discount
(h) Offer
(i) Good Name
(j) Longlife
Q10. What are the Sources the make Good aware of Samsung Products
Advertisement
Family information
Friends recommendation
Dealers recommendation
Q11. Where Do You Generally made a Purchase Samsung Products
(a) Mall

(b) Online Shopping

(c) Call to Order


Q12. Do you think Samsung are updated with the latest features?

(a) Yes

(b) No

Q13. What are the things that you look while purchasing an electronic item?
(a) More power saver
(b) Looks
(c) Low maintenance cost
(d) Reliability(less chances of breakdown)
(e) Least physical efforts
(f) Low price
Q14. Which other electronic item would you have preferred to buy?
(a) LG

(b) others

(c) Videocon

(d) Sony

Q15. Prefer Samsung than other because of:


(a) Low price
(b) Less physical efforts
(c) Better looks
(d) Low maintenance cost
Q16. What is the image of Samsung in your mind?
(a) Economical
(b) Durable
(c) Smooth product
(d) Safe product
(e) Warranty and guarantee they offer.
Q17. Which Purchasing Samsung Products State that Factor Which Influence
you in taking Purchase Decision?
HS -> Highly Satisfied
S -> Satisfied

NO -> No Opinion
DS -> Dis Satisfied
HDS -> Highly Dis Satisfied

FACTOR

HS

NO

DS

HDS

Price
Brand Name
Discount
Offer
Foreign Brand
Quality
Nature
Advertisement
Easy
Availabity
Product Returns
Exchange

Q18. Which companys product you give high profit margin?


(a) Samsung

(b) LG

(c) Videocon

(d) Sony

(e) Whirlpool

(f) Godreg

(h) Philips

(i) Kenstar

Q19. Which is major brand of Colour-Television you purchased from shop?


(a) Samsung

(b) LG

(c) Videocon

(d) Onida

(e) Sansui
Q20. What is the important parameter for more purchase of Colour-Television
brand?

(a) Price

(b) Quality

(c) Services

(d) Advertisement

(e) Schemes
Q21. Which is major brand of Refrigerator you purchased from shop?
(a) Godrej

(b) Whirlpool

(c) Kenstar

(d) LG

(e) SAMSUNG

(f) Videocon

(g) Kelvinator

Q22. What is the important parameter for more purchase of Refrigerator


brand?
(a) Price

(b) Quality

(c) Services

(d) Advertisement

Q23. Which is major brand of Washing Machine you purchased from shop?
(a) IFB

(b) Whirlpool

(e) SAMSUNG

(f) Videocon

(c) Kenstar

(d) LG

(g) Kelvinator

(h) Godrej
Q24. What is the important parameter for more purchase of Washing Machine
brand?
(a) Price

(b) Quality

(c) Services

(d) Advertisement

(e) Schemes
Q25. What are your suggestions for SAMSUNG to increase the sales?

_________________________________________________________________

__________________________________________________________________

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