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1) Camilia Pictures and Raven Raynolds are negotiating with Labrador Rick Statler over the release of Raynolds' new movie. Statler is concerned about costs and the company's reputation while Raynolds wants creative freedom. 2) If the movie is not released, Raynolds and other employees may leave the company. Raynolds' collection is also at stake. 3) The parties discuss options like releasing the movie directly to DVD, testing reactions with teasers, or giving Raynolds more independence with press interactions to address reputation concerns.

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Shyryn Sakhanova
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368 views

6

1) Camilia Pictures and Raven Raynolds are negotiating with Labrador Rick Statler over the release of Raynolds' new movie. Statler is concerned about costs and the company's reputation while Raynolds wants creative freedom. 2) If the movie is not released, Raynolds and other employees may leave the company. Raynolds' collection is also at stake. 3) The parties discuss options like releasing the movie directly to DVD, testing reactions with teasers, or giving Raynolds more independence with press interactions to address reputation concerns.

Uploaded by

Shyryn Sakhanova
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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PARTIES AND ISSUES

The Parties
Camilia Pictures
Raven Raynolds
Labrador Rick Statler
Important issues:
1) Company Image and Reputation
needs to be saved
2) Statler doesnt want to waste
money
3) Raynolds wants to do her job
4) Raynolds will leave with some
of very important company
workers
5) She will take her collection with
her

INTERESTS

OPTIONS

Ours:
Money,
Raynolds collection
Camilia brand name
Saved reputation
No bad news in press

Issue 1:
If the movie is
released, many issues
may arise
1)Dont release the
movie and fire
Raynolds
2)Keep Raynolds and
make the movie only
for DVD
3)Check the reaction
of people, by
releasing movie
teasers
Issue 2:
If we fire Raynolds
some people will
follow her leave
1)Make people stay
by changing the
conditions
2) Let them leave

Theirs:
Movie to be released
Budgeting from
Labrador

Others:
Stockholders also
want to save the
reputation

Zhaxybayeva Jamilya
Assignment 6

LEGITIMAC

The contract is very


important. But also
relationships within
company are impor
Raynolds and Statl
to negotiate, so tha
are no misundersta

ALTERNATIVES
Your alternatives:
1)Release the movie only on
DVD
2)Tease people to see the
reaction
3) Make Raynolds talk less to
the press by giving her more
freedom with her job
Ways to improve:
1) Negotiate the press issue

Their Alternatives:
1)Produce the movie, and hide the
names of companys stockholders
2)Talk to the press to pressure
Labrador

COMMITMENT
What level of
commitment do you
want?
Both parties looking
for the mutual
benefit

At the end of the


meeting:
Both have the
reasonable outcome
At the end of the
negotiation:
An agreement to
have no press
without one of the
sides knowing about.
Raynolds has more
freedom in terms of
movies, but she
always pays attention
on what Labrador
thinks of it.

COMMUNICATION

RELATIONSHIP

Listen For? Talk


About?
Attentively listen to
their interest, and be
able to clearly talk
about your own.

Currently: the start of negotiation


only tells his interests
Preferred: both sides clarify

Questions to ask?
Information to
disclose?
The more details is
better. Both sides
should specify the
wants

Currently: each party considering


outcomes
Preferred each party also conside
the better off of the second party

Currently: Achieved and agreeme


Preferred:

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