2016.10.17.

7Do'sandDon'tWhenPitchingtoBloggers|BloggerOutreachMediaVision

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LOG

Digital PR: 7 Do & Dont When Pitching To

logger
(http://www.mediaviioninteractive.com/log/digitalpr-2/how-to-pr-logger-outreach/)

Advertising
(http://www.mediavisioninteractive.com/blog/category/advertising
PostedbyMegShoutonOct30,2015|Taggedas:Tags:approach
2/)(14)
(http://www.mediavisioninteractive.com/blog/tag/approach/),blog

(http://www.mediavisioninteractive.com/blog/tag/blog/),bloggers
Analytics
(http://www.mediavisioninteractive.com/blog/tag/bloggers/),digitalPR
(http://www.mediavisioninteractive.com/blog/category/analytics/)
(http://www.mediavisioninteractive.com/blog/tag/digitalpr/),howto
(34)
(http://www.mediavisioninteractive.com/blog/tag/howto/),influence
(http://www.mediavisioninteractive.com/blog/tag/influence/),influencermarketing

Awards
(http://www.mediavisioninteractive.com/blog/tag/influencermarketing/),pr
(http://www.mediavisioninteractive.com/blog/category/awards/)
(http://www.mediavisioninteractive.com/blog/tag/pr/),sellingin
(http://www.mediavisioninteractive.com/blog/tag/sellingin/)
(13)

Blogging

(http://www.mediavisioninteractive.com/blog/category/blogging
2/)(8)
AllgreatPRsknowthattheinfluenceofabloggerhasthepotentialtobefar
greaterthananyformofpaidadvertisinginthenewdigitalage.Bloggersslowly
CaseStudies
buildastrongaudienceastheysharetheirdailythoughtsandopinions.Working
(http://www.mediavisioninteractive.com/blog/category/case
withbloggerscanbeagreatwaytogetyourclientsbrandexposure,shouldyou
studies/)(2)
workwithblogsthansuitthebrand.Justasjournalistsareaccustomedto
Clients
receivingdozensofpressreleases,soarebloggers.Beingpersonable,but
(http://www.mediavisioninteractive.com/blog/category/clients/)
professional,isimportantforinfluencermarketingwhencollaboratingwith
(6)
bloggers.Tohelpyoudothis,weveputtogetheralistofthe7DOsand7
CommonSEOTopics
DONTswhenreachingouttoabloggeryouwouldliketoworkwith.
(http://www.mediavisioninteractive.com/blog/category/common
seotopics/)(75)
ContentMarketing
(http://www.mediavisioninteractive.com/blog/category/content
marketing/)(8)

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ConversionRate
Optimisation
(http://www.mediavisioninteractive.com/blog/category/cro/)
(1)
Copywriting
(http://www.mediavisioninteractive.com/blog/category/copywriting/)
(39)
CrossChannel
Marketing
(http://www.mediavisioninteractive.com/blog/category/cross
channelmarketing2/)
(13)
DigitalCampaigns
(http://www.mediavisioninteractive.com/blog/category/digital
campaigns/)(12)
DigitalMarketing
(http://www.mediavisioninteractive.com/wpcontent/uploads/2015/10/PRs
(http://www.mediavisioninteractive.com/blog/category/digital
meetingBloggers.jpg)
marketing2/)(24)
DigitalPR
7 DONTS WHN RACHING OUT TO LOGGRS
(http://www.mediavisioninteractive.com/blog/category/digital
1.DontTellabloggeryourcontentisaMUSTpublish.
pr2/)(27)
Nothingirritatesablogger,orajournalist,morethanhearinghowtheirclients
DigitalStrategy
contentisamustpublish.Accordingtowho?APRsneedtohavecontent
(http://www.mediavisioninteractive.com/blog/category/digital
featureddoesnotconstituteitasvaluable.Itisuptotheeditortodecidewhether
strategy2/)(43)
thecontentworksfortheiraudienceornot.Rememberthis.Itwillchangeyour
EmployeeAdvocacy
approachandpotentiallyachievebetterresults.Takeprideinyourwork,be
(http://www.mediavisioninteractive.com/blog/category/employee
passionateaboutthecontent,butdonttellthemwhattopublish.Apersonal
advocacy/)(2)
approachwillappealmoretotheeditorthanthehardsellmustpublish
FactsandFigures
approach.
(http://www.mediavisioninteractive.com/blog/category/facts
andfigures/)(20)
Featured
(http://www.mediavisioninteractive.com/blog/category/featured/)
(6)
Gamification
(http://www.mediavisioninteractive.com/blog/category/gamification/)
(1)
General/IndustryNews
(http://www.mediavisioninteractive.com/blog/category/general
industrynews/)(5)
GuestPosts
(http://www.mediavisioninteractive.com/blog/category/guest
posts/)(2)
HotoffthePress
(http://www.mediavisioninteractive.com/blog/category/hot
offthepress/)(126)
(http://www.mediavisioninteractive.com/wpcontent/uploads/2015/10/Donttell
JustforFun
bloggerswhattodo.jpg)
(http://www.mediavisioninteractive.com/blog/category/just
2.DontAssumeTheyHaveTimeForYou
forfun/)(62)
LinkBuilding
(http://www.mediavisioninteractive.com/blog/category/link
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development/)(18)

Mostbloggersareextremelybusy.Whethertheyaremumsorworkfulltime,they
areoftenjugglingrolesofmother,partner,employee,blogger,etc.Assumingthey
LocalSearch
havetimeforyou(oryourproduct)isamistake.ManyPRshoundbloggersfora
(http://www.mediavisioninteractive.com/blog/category/local
responsetotheirmailandthiscanburnbridgesbeforearelationshipiseven
search/)(7)
formed.Mailbloggersingoodtimeandallowthemacoupleofdaystoreply,
MobileSearch
beforefollowingup.
(http://www.mediavisioninteractive.com/blog/category/mobile
search/)(28)
3.DontActLikeYoureDoingThemaFavour
MultimediaSEO
Itsimportanttorememberthatbloggersareprovidingyouwithaserviceasmuch
(http://www.mediavisioninteractive.com/blog/category/multimedia
asyouareprovidingthemwithanopportunity.Manybloggersarerequestedto
seo/)(8)
publishcontentwithoutagiftorcompensation.Essentiallytheyareworkingfor
OnlinePR
free.ManyPRsareworkingwithbrandsthatarenotbiglabelsorveryglamorous
(http://www.mediavisioninteractive.com/blog/category/online
tellingabloggerwhyyourbrandisinterestingandwhyworkingwithyouwould
pr/)(26)
beadvantageouswillfurtherthecollaborationandyoucanbothhelpeachother.
Onlineprivacy
4.ForgettingtoIncludeaCourtesyNote
(http://www.mediavisioninteractive.com/blog/category/online
privacy2/)(2)
Takeamomenttoaddacourtesynotetointroduceyourselfandthebrandtothe
blogger.Nearlyallblogshavetheauthorsnameonthefrontoraboutpage.An
PaidSearch
emailaddresstitled,HellobloggeropposedtoHelloMary,forexample,
(http://www.mediavisioninteractive.com/blog/category/paid
indicatesthatyouhavenotlookeduptheirdetails,andmayresultinyourmail
search/)(57)
beingdeleted.Addashortpersonableintroductionwhenreachingoutsothat
Presentations
theycanseeyouvedoneyourresearch.Ifyouhaveanestablishedrelationship
(http://www.mediavisioninteractive.com/blog/category/presentations/)
withtheblogger,theywontmindblanketmailsasmuch.
(13)
Reputation
Management
(http://www.mediavisioninteractive.com/blog/category/reputation
management/)(21)
RoundUp
(http://www.mediavisioninteractive.com/blog/category/round
up/)(2)
SearchEngineNews
(http://www.mediavisioninteractive.com/blog/category/search
enginenews/)(176)
SearchTechnology
(http://www.mediavisioninteractive.com/blog/category/search
technology/)(8)
SEOStrategy
(http://www.mediavisioninteractive.com/blog/category/seo
strategy/)(114)
(http://www.mediavisioninteractive.com/wpcontent/uploads/2015/10/Doing
SERM
bloggersafavour.jpg)
(http://www.mediavisioninteractive.com/blog/category/serm/)
(5)
5.NotDoingYourResearch
SocialMedia
Doyourresearch.Takeamomenttoreadthebloggersaboutpage,contact
(http://www.mediavisioninteractive.com/blog/category/social
page,latestpostsandlastproductreview.Theymayhavewrittenabouta
media/)(221)
competitorjustthisweek!Takealook.Thiswillgiveyouasenseofwhotheyare,
Uncategorized
howyoushouldapproachthemandwhethertheyfityourbrand.Youwillalready
(http://www.mediavisioninteractive.com/blog/category/uncategorized/)
haveabetterchanceofreceivingareplyifthebloggerknowsyouhaveatakena
(54)
momenttoviewtheirwork.
WereHiring!
6.TreatingYourMailDifferentlytoRealLife
(http://www.mediavisioninteractive.com/blog/category/were
hiring/)(9)
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Beforeyoumailastranger(someoneyouwouldliketoworkwith,butastranger
nonetheless),thinkabouthowyouwouldapproachtheminreallife.Ifyoud
randomlywalkuptosomeoneanddumpyourcardorproductonthem,mail
away.Inreality,yourefarmorelikelytogingerlyapproachandkindlyintroduce
yourself,investigatewhattheylike,makesmalltalk,etc.Thisappliestoonline
outreachtoo.RememberyourejustaPRstandinginfrontofbloggeraskingthem
toloveyourbrand.

(http://www.mediavisioninteractive.com/case
studies/aquascutumsocialmedia/)
(http://www.mediavisioninteractive.com/case

THETEAM
Abdullah
Fakier
Digital
(http://www.mediavisioninteractive.com/our
Executive
team/abdullah
(http://www.mediavisioninteractive.com/wpcontent/uploads/2015/10/Personal
Letter.jpg)
7.IgnoringThematEvents
Ifyouinviteabloggertoanevent,includethehostesssnamesotheyknowwho
toaskforwhentheyarrive.Oftenbloggersareinvitedtoevents,butwhenthey
arrivetheyareignoredorendupstandingalone,potteringabout,tryingtoact
interestedinyourproducttheyknowlittleaboutandleave20minuteslater.
Ensuresomeoneistheretogreetthemandtellthemwhytheyarethere(you
invitedthemforareasonafterall).Oftenbloggersleaveeventsasthepointof
themvisiting(fromtheirpointofview)hasnotbeenmadeclear.Asimple
introductionandgreetingcanputthenightintocontextandgivethemmore
informationabouttheproduct/brand,whichismorelikelytoresultincoverage.

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(http://www.mediavisioninteractive.com/wpcontent/uploads/2015/10/PRs
MeetingBloggersatEvents.jpg)

7 DOS WHN RACHING OUT TO LOGGRS

1.GiveThemaChance
Dontmailabloggerinthemorningandexpectareplybylunchtime.Givethema
fewdaystoconsideryourmail.Ifitsurgent,saysointhetitle.Oftentheymay
wanttocheckwhatothercompetitionstheyhaveon,howmuchotherworkis
backlogged.Givingthemadayor2torespondwillgivethemmoretimetoplan.
Sendingafollowupisimportantassometimesyourmailgetslostintheirinbox,a
friendlyreminderiswelcome,butdontoverdoit.
2.OfferThemProduct
Manyclientsarehappytogiveproduct(butnotcash)foronlinespace.Offerthem
aproducttokeepiftheiraudienceislargeenough.Ifyoucantpaythemin
money,paytheminkind.Iftheyhaveasmallaudience,loanthemtheproductto
tryout.

(http://www.mediavisioninteractive.com/wpcontent/uploads/2015/10/Stock.jpg)
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3.TellThemWhatYouWant
OftenPRssendpackageswithnobrief.Ifyousendpackageswithoutan
agreementorpriorknowledge,bloggersarenotobligatedtogiveyoucoverage.If
youwantthebloggertotweetaboutyourproduct,askthem.Ifyoudlikethemto
featureitontheirwebsite,sayso.Lettingthemknowwhytheproductiscooland
whereitfitsintotheirlivesismorelikelytoresultincoverage.
4.StateaDeadline
Ifyoureonatightdeadlineletthisbeknowntothebloggersothatthey
understandyouarepressedfortime.Thiswaytheywillbeabletoconfirm
whethertheycanhelpyoubyyourdeadline.Theymayneedtodeclineifthey
donthavethetimetohelpyoubeingupfrontisbestforallpartiesinvolved.
5.BeSocial
StartaworkTwitteraccountandkeepuptodatewithyourcontacts.Itsagreat
waytokeepyourweekend/private/partypicturesawayfrompeoplewhoyouwant
totakeyouseriously(yourboss/bloggers/journalists/prospectiveclientsor
employees).Itwillalsoallowyoutoengageonapurelyworkfrontandkeepin
touchwiththoseintheindustry.Bloggersaremorelikelytoworkwithyouagainif
theyfeelyouaregenerallyinterestedintheirwork,evenifonlyonabusiness
front.

6.SendEventReminders
Oftenbloggerswillacceptyourclientseventinvitation,butthenforgettodiariseit
andfailtoattend.Sendareminderemailthedaybeforetheeventsothatthey
canbesuretohaveitdiarised,dressappropriatelyandarriveontime.Withso
manymailsbeingsenttothem,iftheyarenothighlyorganised(whichmany
bloggersarent),theymayforgettoattend.Sendingthemareminderwillensure
theydo.
7.IncludetheDetails
EnsuretoincludeyourclientsFacebook,Twitter,G+orInstagramdetails,inyour
emails,ifyouarerequestingeventcoverage.Thiswaythebloggerscaninclude
thehashtagordetailsintheirsocialcompetitionsorcoverageoftheevent.This
willcreatemoreexposureandpotentiallyhelpyoureventtrendontheday.
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Engagementiskeyonsocialmediaplatformssoensuringthesebasicsare
coveredcanfurtheryourbrandreach.Thesedetailsarealsooftenusedwhen
theyinitiallypublishtheirpiece.TheymaytagyourclientsFacebookpageor
Twitteraccount,retweetthisandshowyoursupportinreturn.Bloggersarealso
lookingforexposurebysharingtheircoverageonyourclientssocialpageitwill
alsobenefitthemandtheirreach.

(http://www.mediavisioninteractive.com/wpcontent/uploads/2015/10/PRsSharing
ClientSocialDetails.jpg)

In Cloing
Workingwithbloggerscanbefunandchallenging.Itsagreatwaytoget
coverageandexposure,butitcanalsogowrong(theycanjustaseasilywrite
somethingnegativeastheycanpositive).Ifyouarerepresentingyourclientin
anyway,youareworking.ItsgreattobepersonalviaemailorTwitter,but
alwaysrememberyouareworkingevenifyouremailingfrompersonal
accounts.Dontgetoverlyfamiliar.Goodluck!
Shouldyouhaveanytipsofyourown,feelfreetotweetthemtous!

MarketingTricksofTerror

HowDigitalisChanging
ConsumerBehaviour

Related Pot:

Whatkindof
digitalcreativeare
you?[interactive]
(http://www.mediavisioninteractive.com/blog/social
media/5typesof
One
repone to Digital PR: 7 Do & Dont When Pitching To logger
peopledigital
agency/)
Wenchy(http://www.thenocturnalwenchy.com)says:
October30,2015at4:19pm(http://www.mediavisioninteractive.com/blog/digitalpr2/howtoprblogger
outreach/#comment351355)

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7Do'sandDon'tWhenPitchingtoBloggers|BloggerOutreachMediaVision
RememberyourejustaPRstandinginfrontofbloggeraskingthemtoloveyourbrand.
Lovethat!Awesomereadandmanyvalidpoints.
Oneofmybiggestirritationsarebeinginvitedwithnosocialmediaaccountsorhashtagsmentioned.
Reply

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