CHAPTER 4

DATA ANALYSIS AND INTERPRETATION

1.

AGE OF THE RESPONDENTS :

Age

customer is
that
are

more

than

ever

S. No
1
2
3
4

Age
Below 18
19 24
25 29
Above 30
Total

No. Of respondents
12
96
85
57
250

Percentage
4.8%
38.4%
34%
22.8%
100

of

the

the concept
consumers
empowered
because

they can access information about products and services in real time.
Table 4.1
AGE OF THE RESPONDENTS

INTERPRETATION:
From the above table ,it can be observed that 38.4% of the respondents were belongs to
under the age group of 19-24 year ,34% of the respondents were under the age group of 25-29
year, 22.8% of the respondents were under age group of above 50 years and 4.8% of the
respondents are below 18 years.
INFERENCE:
The majority (38.4%) of the respondents belongs to the age group of 19-24 years.

Chart 4.1
AGE OF THE RESPONDENTS
45.00%

40.00%

38.40%
34.00%

35.00%

30.00%

25.00%

22.80%

20.00%

15.00%

10.00%

5.00%

4.80%

0.00%
Below 18

19 24

25 29

Above 30

2.

GENDER:
The marketers divide the market into smaller segments based on gender. Both men
and women have different interests and preferences, and thus the need for segmentation.
Table 4.2
GENDER
S. No
Gender
1
Male
2

Female
Total

No. of Respondents
145

Percentage
58%

105
250

42%
100

INTERPRETATION :
From the above table, it can be inferred that 58% of the respondents are male and 42% of
the respondents are female.
INFERENCE :
It is inferred that the majority 58% of the respondents are male.

Chart 4.2
GENDER

60%
50%
40%
30%

58%
42%

20%
10%
0%
Male

Female

3.

MARITAL STATUS:
The research can also be as per the marital status of the individuals. Every research has

the bachelors and married couples for identifying their taste and preferences.
Table 4.3
MARITAL STATUS
S.No

Marital Status

No. of respondents

Percentage

Married

102

40.8%

Unmarried

148

59.2%

Total

250

100

INTERPRETATION:
It is understood from the above table that 59.2% of the respondents are unmarried and the
remaining 40.8% of the respondents are married.
INFERENCE:
It can be concluded that majority (59.2%) of the respondents are unmarried.

Chart 4.3
MARITAL STATUS

59.20%
60.00%

50.00%
40.80%
40.00%

30.00%

20.00%

10.00%

0.00%
Married

Unmarried

4. EDUCATION QUALIFICATION :
Educational qualifications are the degrees, diplomas, certificates, professional titles and
so forth that an individual has acquired whether by full-time study, It is measured for observing
the usage of Whatsapp social media under the respondents educational status.
Table 4.4
EDUCATION QUALIFICATION
S.No
1
2
3
4

Education qualification
School level
Graduate
Post graduate
Professional
Total

No of respondents

Percentage

45
102
67
36
250

18%
40.8%
26.8%
14.4%
100

INTERPRETATION:
Out of 250 respondents 40.8% of the respondents were graduates 26.8% of the
respondents were post graduates, 18% of the respondents were with school level education and
14.4% respondents were professionals.
INFERENCE:
It can be concluded that majority (40.8%) of the respondents were graduates.

Chart 4.4
EDUCATION QUALIFICATION

45%

40.80%

40%
35%
26.80%

30%
25%
20%

18.00%
14.40%

15%
10%
5%
0%
School level

Graduate

Post graduate

Professional

5. OCCUPATION:
A system of classifying people according to occupation, based originally on information
obtained by government census and subsequently developed by market research. The
classifications are used for research to identifying the needs of the respondents according to their
occupation.
Table 4.5
OCCUPATION
S. No

Occupation

No. of respondents

Percentage

Salaried

90

36%

Business

38

15.2%

Agriculture

13

5.2%

Self employed

16

6.4%

Student

54

21.6%

Home maker

29

11.6%

Retired

10

4%

Total

250

100

INTERPRETATION:
The table indicates that 36% of the respondents were salaried people, 21.6% of the
respondents were students, 15.2% of the respondents were doing business, 11.6% of the
respondents were homemakers, 6.4% of the respondents were self employed, 5.2 % of the
respondents were agriculture and 4% of the respondents were retired persons.
INFERENCE:
Majority of (36%) respondents are salaried people.

Chart 4.5
OCCUPATION

40%

36.00%

35%
30%
25%

21.60%

20%
15.20%
15%

11.60%

10%
5.20%

6.40%
4.00%

5%

Re
tir
ed

m
ak
er
e

H
om

St
ud
en
t

Ag
ric
ul
tu
re
Se
lf
em
pl
oy
ed

Bu
si
ne
ss

Sa
la
rie
d

0%

6. MONTHLY INCOME :
Marketers divide the consumers into small segments as per their income. Individuals are
classified into segments according to their monthly earnings.
Table 4.6
MONTHLY INCOME
S. No

Monthly Income

No. of Respondents

Percentage

Below Rs. 10,000

133

53.2%

Rs. 10,001-25,000

86

34.4%

Rs.25,001-50,000

22

8.8%

Above Rs. 50,000

3.6%

250

100

Total

INTERPRETATION:
The table shows that 53.2% of the respondents were belongs to the monthly income of
below rs.10,000 , 34.4% of the respondents were income level group of Rs 10,001 25,000 ,
8.8% of the respondents were income level group of Rs 25,001 50,000 and 3.6% of the
respondents were income group of above Rs 50,000.
INFERENCE:
It is concluded from the analysis that majority (53.2%) of respondents belongs to the
income level of below Rs 10,000.

Chart 4.6
MONTHLY INCOME

60.00%

53.20%

50.00%

34.40%

40.00%

30.00%

20.00%
8.80%
10.00%

3.60%

50
,0
00
Rs
.
Ab
ov
e

Rs
.2
5,
00
150
,0
00

10
,0
01
-2
5,
00
0
Rs
.

Be
lo
w

Rs
.1
0,
00
0

0.00%

7. SOCIAL MESSAGING APPS:

Social messaging or social messaging applications or chat applications are instant
messaging or mobile messaging (Short Message Service/SMS) clients that are built
around social networking platforms. Some examples of popular social messaging include
BlackBerry Messenger, Facebook Messenger, Google Hangouts, KakaoTalk, Line,
WeChat, and WhatsApp. While both require internet connection, social messaging apps
differ from traditional IMs because they don't require a computer to use; the chat
applications run particularly on smartphone devices, where it challenges other widely
used mobile features, such as calling, texting, and emailing. Chat applications are topping
the iOS and Android most downloaded applications lists. More and more people are
upgrading from feature phones to smartphones accelerating the move from traditional
calling and SMS (which are paid services) to social messaging (which are generally
fermium or subscription-based), to become the dominant way of staying in touch on the
phone, because it is generally cheaper to send IM messages via social messaging than to
send SMS (via mobile company), not limited to the 140-character limit of SMS, and they
have more features than regular texting.
Among other features such as text chat, group chat, message notifications, status
updates, and media (file) sharing, one specific aspect of social messaging platforms that
made it popular was the usage of stickers or little rich images to depict mood and convey
messages in non-verbal format. While some stickers can be downloaded for free, some
are for purchase only, and become one of the way the developers to generate revenue.
Another feature of social messaging are in-app services / utilities, such as sticker camera
(where sticker images would be added to the resulting picture), social games, other
virtual items, business accounts and its integration with other devices, such as vending
machines,

Table 4.7
SOCIAL MESSAGING APPS
S. No

Social networks apps

Aware

Unaware

Whats app

220(88%)

30(12%)

Face book

255(98%)

5(2%)

IMO

150(60%)

100(40%)

Hike

99(39.6%)

151(60.4%)

Twitter

56(22.4%)

194(77.6%)

Soma

36(14.4%)

214(85.6%)

Line

186(74.4%)

64(25.6%)

Way2sms

149(59.6%)

101(46.4%)

Glide

22(8.8%)

228(91.21%)

10

Skype

163(65.2%)

87(34.8%)

INTERPRETATION:
It is understood above table that out of 250 respondents, 88% of them aware
Whatsapp and the rest 12% of the respondents unaware about it like wise 98% of the
respondents aware Facebook and only 2% of them unaware it. There are 60% of them aware
IMO and the rest 40% of the respondents unaware about it like wise 39.6% of the respondents
aware Hike and only 60.4% of them unaware it. There are 22.4% of them aware Twitter and the
rest 77.6% of the respondents unaware about it like wise 14.4% of the respondents aware Soma
and only 85.6% of them unaware it. There are 74.4% of them aware Line and the rest 25.6% of
the respondents unaware about it like wise 59.6% of the respondents aware Way2sms and only
46.4% of them unaware it. There are 8.8% of them aware Glide and the rest 91.21% of the
respondents unaware about it like wise 65.2% of the respondents aware Skype and only 34.8%
of them unaware it.
INFERENCE:
The majority of 98% of the respondents aware Facebook and 91.21% of the respondents
unaware Glide.

Chart 4.7
SOCIAL MESSAGING APPS

Chart Title
120.00%
98.00%

100.00%
88.00%

91.00%

85.60%
77.60%

80.00%
60.00%

60.00%

74.40%

60.40%

65.20%

59.60%
46.40%

40.00%39.60%

40.00%

34.80%
25.60%

22.40%
20.00%

14.40%

12.00%

8.80%

2.00%
0.00%

Whats app Face book

IMO

Hike

Twitter
Aware

Soma

Unaware

Line

Way 2 sms

Glide

Skype

8. SOURCE OF AWARENESS:
Awareness, or more specifically brand awareness, can be described as the extent to which an
individual is familiar with a particular product, service, or brand. There are two forms of
awareness: top-of-mind and aided-recall. Top-of-mind is when a product or brand comes to mind
first when a customer is thinking of a particular industry. A prime example is Nike as this brand
comes to mind when many think of sports/athletics apparel. Aided-recall, on the other hand, is
when a customer remembers a brand when prompted or provided with a cue.
Table 4.8
SOURCE OF AWARENESS
S. No

Sources

No of respondents

Percentage

Friends

135

54%

Relatives

32

12.8%

Internet

58

23.2%

Other medias

25

10%

250

100

Total

INTERPRETATION:
From the above table you can be inferred that (54%) of respondents were known
Whatsapp usage through their friends, 23.2% of the respondents were known through
internet,12.8% of respondents were known through relatives,10% of the respondents are known
it through other medias
INFFERENCE:
It can be concluded that the majority (54%) of the respondents were known Whatsapp
usage through their friends.

Chart 4.8
SOURCE OF AWARENESS

60%

50%

40%

30%

54.00%

20%

23.20%
10%
12.80%

10.00%

0%
Friends

Relatives

Internet

Other medias

9. PURPOSE OF USING WHATSAPP:

WhatsApp Messenger is a proprietary, cross-platform, encrypted instant messaging client for
smartphones. It uses the Internet to send text messages, documents, images, video, user location and
audio messages to other users using standard cellular mobile numbers.

Table 4.9
PURPOSE OF USING WHATSAPP
S. No

Purpose

No of respondents

Percentage

Academic work

18

General information

116

44

Chatting

92

36.8

Business purpose

12

6.2

Social contacts

12

250

100

Total

INTERPRRETATION
According to the above table, out of 250 respondents, 44% of the respondents using
Whatsapp for general information 36.8% of the respondents are utilized it for chatting, 7 % of
respondents are using it for academic work, 6.2 % of the respondents are using it for business
purpose and 6% of respondents are using Whatsapp using for social contacts.

INFFERENCE
Majority of (44%) respondents are using Whatsapp for general informations.

Chart 4.9

PURPOSE OF USING WHATSAPP

44
4500%
4000%

36.8

3500%
3000%
2500%
2000%
1500%
1000%

6.2

500%

0.07

10. REASONS FOR PREFERRING:

co
nt
ac
ts
So
ci
al

Ch
at
tin
g

Ac
ad
em

ic

wo
rk

0%

Most people would have a list of their friends' phone numbers. After all, we've all had
phone numbers long before any social media or instant messaging apps became the norm. It
would then be highly convenient and useful to be able to instantly text someone, instead of
first having to populate your contact list by asking our friend for their social networks.
Table 4.10
REASONS FOR PREFERRING
S.No

Reasons

No. of Respondents

Percentage

Is more convenience in using

32

12.8%

IT helps to communicate fastly and instantly

60

24%

It helps to make aware about social issues among public

64

25.6%

It helps to reach the people at low cost

26

10.4%

Unlimited messaging & no restriction on size of message

28

11.2%

Suitable for sending all types of messages.

40

16%

250

100

Total
INTERPRETATION :

From the above table ,it can be inferred that out of 250 respondents 25.6% of the
respondents feel that the reasons for preferring Whatsapp is to make aware about social issues
among the public 24% of them expressed that the Whatapp helps to communicate fastly and
instantly, 16% of them reveals that suitability for sending all type of messages is the main the
reason for preferring,12.8% of the respondents of the respondents reasons is its convenience in
using 11.2%of them preferred it for unlimited messaging & no restriction on size of messages
and 10.4% of them is telling the reasons of reaching the people at low cost.
INFERENCE:
It concluded that majority 25.6% of the respondents having aware about social issues among
public.

Chart 4.10
REASONS FOR PREFERRING

30.00%

25.00%

20.00%

15.00%
24%

26%

10.00%

16%
13%

10%

5.00%

to
It
he
lp
s

Is

re
ac
h

or
e

th
e

pe
op
le

co
nv
en
ie
nc
e

in

at
lo
w

co
st

us
in
g

0.00%

11. PERIOD OF USING WHATSAPP:

Table 4.11

11%

PERIOD OF USING WHATSAPP

S. No

Period

No. of Respondents

Percentage

Less than 6 months

37

14.8%

6 month 1 year

72

28.8%

1 year 2 years

85

34%

More than 2 years

56

22.4%

250

100

Total

INTERPRETATION :
In the above table 34% of the respondents used the whatsapp for 1 year to 2 years 28.8%
of the respondents were used the whatsapp for 6 months to 1 year, 22.4% of the respondents
used whatsapp for more than 2 years , 14.8% of the respondents used whatsapp for less than 6
months.
INFERENCE :
The majority (34%) of the respondents used the whatsapp for 1 year to 2 years.

Chart 4.11

PERIOD OF USING WHATSAPP

35.00%

30.00%

25.00%

20.00%
34.00%
28.80%

15.00%

22.40%
10.00%
14.80%
5.00%

12. TYPES OF PHONE USED FOR WHATSAPP:

ye
ar
s
M
or
e

th
an

ye
ar
s
2
ye
ar

on
th
m
6

Le
ss

th
an

on
th
s

ye
ar

0.00%

Smartphone apps have become immensely popular in this day and age. The set status
messages on WhatsApp profile are usually comprised of one sentence, but there are shorter than
these statuses which are composed using just a few five to six words are also in demand these
days. The short status for WhatsApp about life are the most cherished type of short WhatsApp
statuses could be used to set our WhatsApp profile status according to our mood. Whatsapp is
suitable for every android operating system.
Table 4.12
TYPES OF PHONE USED FOR WHATSAPP
S.no

Types of phone

No. of respondents Percentage

Touch screen

232

92.8%

Qwerty keyboard

18

7.2%

Total

250

100

INTERPRETATION:
From the above table out of 250 respondents 92.8% of the respondents are using touch
screen mobile phone, another 7.2% of the respondents using QWERTY keyboard.
INFERENCE:
The majority 92.8% of the respondents are using touch screen mobile phone.

Chart 4.12
TYPES OF PHONE USED FOR WHATSAPP

7%

Touch screen
Qwerty keyboard

93%

13. TYPES OF CONNECTION USED BY THE RESPONDENTS:

Table 4.13

TYPES OF CONNECTION USED BY THE RESPONDENTS

S.No

Connection

No of respondents

Percentage

Prepaid

215

86%

Postpaid

35

14%

250

100

Total

INTERPRETATION:
According to the above table, out of 250 respondents 86 % of the respondents using
prepaid connection, remaining 14 % of the respondents are using postpaid connection.
INFERENCE:
It can be concluded that majority of the respondents are using prepaid connection.

Chart 4.13
TYPES OF CONNECTION USED BY THE RESPONDENTS

14%

Prepaid
Postpaid

86%

14. NETWORK SERVICE USED FOR WHATSAPP:

Table 4.14
NETWORK SERVICE USED FOR WHATSAPP
S.No

Network service

No. of respondents

Percentage

Aircel

102

40.8%

Airtel

86

34.4%

BSNL

20

8%

Vodafone

28

11.2%

Tata Docomo

1.4%

Idea

2%

Reliance

2.2%

250

100

Total

INTERPRETATION:
From the above table inferred that out of 250 respondents 40.8% of the respondents used
aircel network, 34.4% of the respondents used airtel network, 11.2 % of the respondents used
Vodafone , 8% of the respondents used BSNL , 2.2 % of the respondents used reliance , 2% of
the respondents used IDEA and 1.4 % of the respondents used tata docomo.
INFERENCE:
It is noted from the analysis that majority of the respondents used aircel network.

Table 4.14
NETWORK SERVICE USED FOR WHATSAPP

45.00%
40.80%
40.00%
34.40%

35.00%

30.00%

25.00%

20.00%

15.00%
11.20%
8.00%

10.00%

5.00%
1.40%

2.00%

2.20%

15. INTERNET SPEED USED IN MOBILE PHONES:

Table 4.15

Re
lia
nc
e

Id
ea

L
Vo
da
fo
ne
Ta
ta
D
oc
om
o

BS
N

Ai
rt
el

Ai
rc
el

0.00%

INTERNET SPEED USED IN MOBILE PHONES

S.No

Internet speed

No of

Percentage

respondents
1

2G

27

10.8%

3G

182

72.8%

4G

41

16.4%

250

100

Total

INTERPRETATION:
It is understood from the above table that 72.8% of the respondents used 3G network ,
16.4%of the respondents 4Gnetwork and 10.8% of the respondents used 2G network.
INFERENCE :
It can be concluded that majority (72.8%) of the respondents used 3G network for the
purpose of speed.

Chart 4.15

INTERNET SPEED USED IN MOBILE PHONES

16%

11%

2G
3G
4G

73%

16. MBS SPEND FOR USING WHATSAPP IN A MONTH:

Table 4.16

MBS SPEND FOR USING WHATSAPP IN A MONTH

S.No

Mbs spend

No of respondents

Percentag
e

100-150 Mb

53

21.2%

150-200 Mb

95

38%

More than 200 Mb

102

40.8%

Total

250

100

INTERPRETATION :
The above table reveal that out of total 250 respondents 40.8% of the respondents spend
200 Mbs per month for Whatsapp, 38% of the respondents spend 150-200 Mb per month and
21.2% of the respondents 100-150 Mbs per month for Whatsapp.
INFERENCE :
Majority of the respondents (40.8%) using more than 200mb for whatsapp.

Chart 4.16

MBS SPEND FOR USING WHATSAPP IN A MONTH

45.00%
41%
40.00%

38%

35.00%

30.00%

25.00%
21%
20.00%

15.00%

10.00%

5.00%

0.00%
100-150 Mb

150-200 Mb

17. AMOUNT SPENT FOR WHATSAPP IN A MONTH:

Table 4.17

More than 200 Mb

AMOUNT SPENT FOR WHATSAPP IN A MONTH

S.No

Amount Spent

No of respondents

Percentage

Below Rs 200

86

34.4%

Rs 200-300

65

26%

Rs 300-400

43

17.2%

Above Rs 400

56

22.4%

250

100

Total

INTERPRETATION :
The above table infers that out of 250 despondences 34.4% of the despondences are
spending an amount below 200 Rs per month for Whatsapp, 26%of the respondents spent rs.200
to 300 permonth,22.4% of the respondents spent above 400rs per month

and 17.2% of the

respondents spent Rs 300-400rs per month for using Whatsapp.

INFERENCE:
The above table concluded that majority (34.4%) of the respondents are spending an
amount of below Rs.200 Per month for using whatsapp.

Chart 4.17
AMOUNT SPENT FOR WHATSAPP IN A MONTH

34%
35.00%

30.00%
26%
25.00%

22%

20.00%

17%

15.00%

10.00%

5.00%

0.00%
Below Rs 200

Rs 200-300

Rs 300-400 Above Rs 400

18. ACTIVE TIME SPENT ON WHATSAPP IN A DAY:

Table 4.18
ACTIVE TIME SPENT ON WHATSAPP IN A DAY

S. No

Time spent

No .of respondents

Percentage

Less than 30minutes

25

10%

1to 2 hrs

99

39.6%

2 to 5 hrs

82

32.8%

More than 5 hrs

44

17.6%

250

100

Total

INTERPRETATION:
The above table infers that out of 250 respondents 39.6% of the respondents are spending
1 to 2 hrs per day for Whatsapp, 32.8% of the respondents spent 2 to 5 hrs per day, 17.6%of the
respondents are spent per day more than 5 hrs and 10% of the respondents are spent per day less
than 30 minutes for using whatsapp.
INFERENCE:
The above table concludes that majority (39.6%) of the respondents are spending
whatsapp in a day 1 to 2 hrs.

Chart 4.18
ACTIVE TIME SPENT ON WHATSAPP IN A DAY

39.60%
40%
32.80%

35%

30%

25%

17.60%

20%

15%
10.00%
10%

5%

Le
ss

th
an

M
or
e

to

th
an

hr
s

hr
s

hr
s
2
1t
o

30
m

in
ut
es

0%

19. CONVENIENT TIME FOR USING WHASAPP:

Table 4.19
CONVENIENT TIME FOR USING WHASAPP

S. No

Convenient time

No. of respondents

Percentage

Day time

127

50.8%

Night time

123

49.2%

250

100

Total

INTERPRETATION:
The above table shows the majority (50.8%) of the respondents using Whatsapp during day
time and 49.2% of the respondents using Whatsapp night time.
INFERENCE:
It can be concluded that majority of the respondents are using whatsapp at day time.

Table 4.19
CONVENIENT TIME FOR USING WHASAPP

49%

51%

Day time
Night time

20. FREQUENCY OF USING WHATSAPP:

Table 4.20
FREQUENCY OF USING WHATSAPP
S. No

Frequency

No of respondents

Percentage

All the time

48

10.2%

Most of the time

117

46.8%

Used when required

65

26%

Spare time

20

8%

250

100

Total

INTERPRETATION :
The above table shows the majority of the respondents 46.8%of the respondents most of the
time using whatsapp,26% of the respondents used whatsapp only when required ,19.2% of the
respondents using the whatsapp all the time and 8%of the respondents using whatsapp when they
have spare time.
INFERENCE:
Majority (46.8%) of the respondents are using whatsapp most of the time.

Table 4.20
FREQUENCY OF USING WHATSAPP

50.00%

46.80%

45.00%
40.00%
35.00%
30.00%
26.00%

25.00%
20.00%
15.00%

10.20%

10.00%
8.00%
5.00%

Sp
ar
e

re
qu
ire
d

se
d

wh
en

tim
e

e
tim
M
os
to
ft
he

Al
lt
he

tim

0.00%

1. MEMBERS IN NUMBER OF GROUPS:

Table 4.21
MEMBERS IN NUMBER OF GROUPS

S. No

No. of groups

No. of. Respondents

Percentage

Less than 3

31

12.4%

3 to 5

61

24.4%

6 to 10

93

37.2%

More than 10

65

26%

250

100

Total

INTERPRETATION :
The table indicates that 37.2% of the respondents were participating in the 6 to 10
groups, 26% of the respondents were participating more than 10 groups ,24.4% of the
respondents are participating 3 to 5 groups and 12.4% of the respondents are participating less
than 3 groups.
INFREENCE :
Majority of the respondents are participating in 6 to 10 groups through whatsapp.

Table 4.21
MEMBERS IN NUMBER OF GROUPS

40.00%

37.20%

35.00%

30.00%
26.00%
24.40%
25.00%

20.00%

15.00%

12.40%

10.00%

5.00%

0.00%
Less than 3

3 to 5

6 to 10

More than 10

22. CHANGE YOUR PROFILE PICTURE & STATUS:

Table 4.22
CHANGE YOUR PROFILE PICTURE & STATUS

S. No

Period of change

No. of respondents

Percentage

Daily

92

36.8%

Weekly

77

30.8%

Monthly

34

13.6%

Fortnightly

10

4%

Rarely

37

14.8%

250

100

Total

INTERPRETATION :
It would be seen that 36.8% of the respondents changed the Whatsapp profile picture &
status daily, 30.8% of the respondents change them weekly once, 14.8% of the respondents
change the profile rarely, 13.6% of the

respondents change the profile picture & status

fortnightly.
INFERENCE :
It can be concluded that majority (36.8%) of the respondents change the profile
picture & status daily.

Table 4.22
CHANGE YOUR PROFILE PICTURE & STATUS

40.00%

36.80%

35.00%
30.80%
30.00%

25.00%

20.00%
14.80%

13.60%

15.00%

10.00%
4.00%

5.00%

0.00%
Daily

Weekly

23. OPINION ON WHETHER

Monthly

Fortnightly

Rarely

EMOTIONS / SMILEYS IN WHATSAPP

MESSAGE HELP TO UNDERSTAND THE MESSAGE EASILY:

Table 4.23
OPINION ON WHETHER EMOTIONS / SMILEYS IN WHATSAPP MESSAGE
HELP TO UNDERSTAND THE MESSAGE EASILY

S. No

Opinion

No. of respondents

Percentage

Yes

209

83.6%

No

41

16.4%

Total

250

100

INTERPRETATION :
From the above table it can be inferred that (83.6%) of the respondents are accepting that
the user emotions/ smileys help to understand the message easily and 16.4% of the respondents
have not accepting the same.
INFFERENCE :
It can be concluded that majority of the respondents that the use of emotions/ smileys
helps to understand the easily.

Table 4.23
OPINION ON WHETHER EMOTIONS / SMILEYS IN WHATSAPP MESSAGE
HELP TO UNDERSTAND THE MESSAGE EASILY

16%

Yes
84%

No

24. FAVORITE AREA IN WHATSAPP:

Table 4.24
FAVORITE AREA IN WHATSAPP
S.
No

Favorite area

No. of. respondents

Percentage

Profile changing

51

20.4%

Chatting

131

52.4%

Status changing

20

8%

Whatsapp call

18

7.2%

Video/audio sharing

26

10.4%

Voice recording & sending

1.6%

Total

250

100

INTERPRETATION:
From the above table inferred that 52.4% of the respondents are mostly used Whatsapp for
chatting as a favorite area ,20.4% of the respondents favorite area is profile changing, 10.4%of
the respondents are would like video/audio sharing, 8% of the respondents are would like status
changing, 7.2%of the respondents are would like Whatsapp call and 1.6% of the respondents are
would like voice recording & sending.
INFFERENCE:
Majority of (52.4%) of the respondents favorite area in Whatsapp chatting.

Chart 4.24
FAVORITE AREA IN WHATSAPP

60.00%
52.40%
50.00%

40.00%

30.00%
20.40%
20.00%

8.00%

10.00%

10.40%
7.20%
1.60%

25. OPINION

ON

WHETHER

sh
ar
in
g
Vi
de
o/
au
di
o

ch
an
gi
ng
St
at
us

Pr
of
le

ch
an
gi
ng

0.00%

WHATSAPP

NEGATIVELY:
Table 4.25

AFFECTS

THE

PEOPLE

OPINION ON WHETHER WHATSAPP AFFECTS THE PEOPLE

NEGATIVELY
S. No

Opinion

No. of respondents

Percentage

Yes

104

41.6%

No

146

58.4%

250

100

Total

INTERPRETATION :
The above table reveals that 58.4% of the respondents are denied for the question whether
Whatsapp affects the people positively and 41.6% of respondents accept that affects the people
negatively.
INFERENCE :
It is concluded from the analysis that majority (58.4%) of respondents denied for whether
Whatsapp affects the people negatively.

Table 4.25
OPINION ON WHETHER WHATSAPP AFFECTS THE PEOPLE
NEGATIVELY

Yes

No

42%

58%

26. OPINION ON RECOMMENDING WHATSAPP TO OTHERS:

Table 4.26
OPINION ON RECOMMENDING WHATSAPP TO OTHERS

S. No

Opinion

No. of respondents

Percentage

Yes

224

89.6%

No

26

10.4%

250

100

Total
INTERPRETATION :

According to the above table out of 250 respondents 89.6% of the respondents
would like to recommend Whatsapp to others, 10.4% of the respondents not recommended
Whatsapp to others.
INFERENCE :
It can be concluded that majority of the respondents are would like to recommended
Whatsapp to others.

Chart 4.26
OPINION ON RECOMMENDING WHATSAPP TO OTHERS

89.60%
90.00%

80.00%

70.00%

60.00%

50.00%

40.00%

30.00%

20.00%
10.40%
10.00%

0.00%
Yes

No

27. SUGGESTIONS FOR ENHANCING USAGE OF WHATSAPP:

Table 4.27
SUGGESTIONS FOR ENHANCING USAGE OF WHATSAPP

S. No

Suggestions

No. of respondents

Percentage

Privacy

57

22.8%

Video calling

90

3.6%

Organizer

13

5.2%

Games

40

16%

Job search

50

20%

250

100

Total

INTERPRETATION:
There are 36% of the respondents suggested to incorporate video calling in Whatsapp to
enhance its usage, 22.8% of them suggested privacy,20%of them suggested job search , 16% of
the respondents suggested the most common feature games to be incorporated and 5.2% of
them suggested organizer to be incorporated in Whatsapp to enhance its usage.
INFERENCE:
Majority (36%) of the respondents suggested the feature Video calling to be incorporated
in Whatsapp to enhance its usage.

Chart 4.27
SUGGESTIONS FOR ENHANCING USAGE OF WHATSAPP

25.00%

22.80%
20.00%

20.00%
16.00%
15.00%

10.00%

5.20%
3.60%

5.00%

se
ar
ch
Jo
b

es
G
am

O
rg
an
iz
er

ca
llin
g
Vi
de
o

Pr
iv
ac
y

0.00%

CHI SQUARE ANALYSIS:

28. AGE AND PURPOSE OF USING WHATSAPP
In order to study the significant relationship between the age and purpose of using
Whatsapp the following null hypothesis has been formulated and tested.

Table 4.28
AGE AND PURPOSE OF USING WHATSAPP
Academic
work

General
informatio
n

Chatting

Business
purpose

Social
contacts

Total

Below 18

3(25%)

4(34%)

3(25%)

1(8%)

1(8%)

12

19 24

12(13%)

45(47%)

30(31%)

4(4%)

5(5%)

96

25 29

2(2%)

47(55%)

29(34%)

6(7%)

4(5%)

85

Above 30

1(2%)

20(37%)

30(56%)

1(2%)

2(4%)

54

Total

18

116

92

12

12

250

It could be found from that 34%, 47% and 55% of the respondents are having their
general information that have the age in between below 18, 19 to 24 and 25 29. 56% of the
respondents for chatting belong to above 30.

TESTING OF HYPOTHESIS:
There is no significant relationship between the age and purpose of using Whatsapp.
Table 4.28(a)
AGE AND PURPOSE OF USING WHATSAPP

Factors

DF

P - Value

Remarks

Age and Purpose of

12

-3.11

Significant

using Whatsapp
In the chi square test that needs 0.05 as significance level for deciding the relationship
between the two variables. Above table shows -3.11 as the significant value of the relationship
between the age and purpose of using Whatsapp. The value is less than the significance level.
This reveals that there is significant relationship between the age and purpose of using
Whatsapp.

29. GENDER AND PURPOSE OF USING WHATSAPP:

In order to study the significant relationship between the gender and purpose of using
Whatsapp the following null hypothesis has been formulated and tested.
Table 4.29

GENDER AND PURPOSE OF USING WHATSAPP

Academic
work

General
information

Chatting

Business
purpose

Social
contact
s

Total

Male

10(7%)

81(56%)

45(31%)

5(3%)

4(3%)

145

Female

8(8%)

35(33%)

47(45%)

7(7%)

8(8%)

105

Total

18

116

92

12

12

250

It could be found from that 56% of the respondents are having their general information
that is in male. 45% of the respondents for chatting belong to female.

TESTING OF HYPOTHESIS:
There is no significant relationship between the gender and purpose of using Whatsapp.
Table 4.29(a)
GENDER AND PURPOSE OF USING WHATSAPP

Factors

DF

P Value

Remarks

Gender and
Purpose of using
Whatsapp

0.00

Significant

In the chi square test that needs 0.05 as significance level for deciding the relationship
between the two variables. Above table shows 0.00 as the significant value of the relationship
between the gender and purpose of using Whatsapp. The value is less than the significance level.
This reveals that there is significant relationship between the gender and purpose of using
Whatsapp.

30. MARITAL STATUS AND PURPOSE OF USING WHATSAPP:

In order to study the significant relationship between the marital status and purpose of
using Whatsapp the following null hypothesis has been formulated and tested.
Table 4.30

MARITAL STATUS AND PURPOSE OF USING WHATSAPP

Academic
work

General
information

Chatting

Business
purpose

Social
contact
s

Total

Married

8(8%)

46(45%)

41(40%)

4(4%)

3(3%)

102

Unmarrie
d

10(7%)

70(47%)

51(34%)

8(5%)

9(6%)

148

Total

18

116

92

12

12

250

It could be found from that 45% and 47% of the respondents are having their general
information that is in married and unmarried respondents.

TESTING OF HYPOTHESIS:
There is no significant relationship between the marital status and purpose of using
Whatsapp.

Table 4.29(a)
MARITAL STATUS AND PURPOSE OF USING WHATSAPP
Factors

DF

P Value

Remarks

Marital status and

Purpose of using
Whatsapp

0.00

Significant

In the chi square test that needs 0.05 as significance level for deciding the relationship
between the two variables. Above table shows 0.00 as the significant value of the relationship
between the marital status and purpose of using Whatsapp. The value is less than the
significance level. This reveals that there is significant relationship between the marital
status and purpose of using Whatsapp.

31. EDUCATIONAL QUALIFICATION AND PURPOSE IF USING WHATSAPP:

In order to study the significant relationship between the educational qualification and
purpose of using Whatsapp the following null hypothesis has been formulated and tested.
Table 4.31

EDUCATIONAL QUALIFICATION AND PURPOSE OF USING WHATSAPP

Academic
work

General
information

Chatting

Business
purpose

Social
contacts

Total

3(7%)

21(47%)

18(40%)

2(4%)

1(2%)

45

12(12%)

43(42%)

33(32%)

6(6%)

7(7%)

102

Post graduate

5(7%)

29(43%)

28(42%)

2(3%)

3(4%)

67

Professional

4(11%)

23(64%)

3(8%)

6(2%)

3(1%)

36

18

116

92

12

12

250

School level
Graduate

Total

It could be found from that 47%, 42%, 43% and 64% of the respondents are having their
general information that are in school level, graduate, post graduate and professional.

TESTING OF HYPOTHESIS:
There is no significant relationship between the educational qualification and purpose of
using Whatsapp.
Table 4.31(a)

EDUCATIONAL QUALIFICATION AND PURPOSE OF USING WHATSAPP

Factors

DF

P Value

Remarks

Educational
Qualification and
Purpose of using
Whatsapp

12

4.9

Not Significant

In the chi square test that needs 0.05 as significance level for deciding the relationship
between the two variables. Above table shows 4.9 as the significant value of the relationship
between the educational qualification and purpose of using Whatsapp. The value is more than
the significance level. This reveals that there is no significant relationship between the
educational qualification and purpose of using Whatsapp.

32. OCCUPATION AND PURPOSE IF USING WHATSAPP:

In order to study the significant relationship between the occupation and purpose of using
Whatsapp the following null hypothesis has been formulated and tested.
Table 4.32

OCCUPATION AND PURPOSE OF USING WHATSAPP

Academic
work

Sharing
General
informatio
n

Chatting

Business
purpose

Social
contacts

Total

Salaried

5(6%)

42(47%)

39(43%)

2(2%)

2(2%)

90

Business

2(5%)

16(42%)

16(42%)

2(5%)

2(5%)

38

Agriculture

1(8%)

4(31%)

4(31%)

2(15%)

2(15%)

13

Self employed

1(6%)

6(38%)

5(32%)

2(12%)

2(12%)

16

Student

5(12%)

24(42%)

21(32%)

2(6%)

2(7%)

54

Home maker

2(7%)

11(43%)

11(42%)

2(3%)

2(4%)

29

Retired

2(11%)

3(64%)

3(8%)

0(0%)

0(0%)

10

18

116

92

12

12

250

Total

It could be found from that 47%, 42%, 31%, 38%, 42%, 43% and 64% of the respondents
are having their general information that are in salaried, business, agriculture, self employed,
student, home maker and retired.

TESTING OF HYPOTHESIS:
There is no significant relationship between the occupation and purpose of using
Whatsapp.
Table 4.32(a)

EDUCATIONAL QUALIFICATION AND PURPOSE OF USING WHATSAPP

Factors

DF

P - Value

Remarks

Occupation and
Purpose of using
Whatsapp

24

3.4

Not Significant

In the chi square test that needs 0.05 as significance level for deciding the relationship
between the two variables. Above table shows 3.4 as the significant value of the relationship
between the occupation and purpose of using Whatsapp. The value is more than the significance
level. This reveals that there is no significant relationship between the occupation and
purpose of using Whatsapp.

33. MONTHLY INCOME AND PURPOSE OF USING WHATSAPP:

In order to study the significant relationship between the monthly income and purpose of
using Whatsapp the following null hypothesis has been formulated and tested.
Table 4.33

MONTHLY INCOME AND PURPOSE OF USING WHATSAPP

Academi
c work

General
information

Chatting

Business
purpose

Social
contacts

Total

Below Rs. 10,000

7(5%)

73(55%)

44(33%)

4(3%)

5(4%)

133

Rs. 10,001-25,000

5(6%)

33(38%)

39(45%)

5(6%)

4(5%)

86

Rs.25,001-50,000

4(18%)

7(32%)

7(32%)

2(9%)

2(9%)

22

Above Rs. 50,000

2(22%)

3(33%)

2(22%)

1(11%)

1(11%)

Total

18

116

92

12

12

250

It could be found from that 55%, 32% and 33% of the respondents are having their
general information that are in below Rs.10000, Rs. 10001 Rs. 25000 and above Rs. 50000.
The 45% of the respondents were in Rs. 25001 Rs. 50000.

TESTING OF HYPOTHESIS:
There is no significant relationship between the monthly income and purpose of using
Whatsapp.
Table 4.33(a)
MONTHLY INCOME AND PURPOSE OF USING WHATSAPP

Factors

DF

P Value

Remarks

Monthly income
and Purpose of
using Whatsapp

12

1.2

Not Significant

In the chi square test that needs 0.05 as significance level for deciding the relationship
between the two variables. Above table shows 1.2 as the significant value of the relationship
between the monthly income and purpose of using Whatsapp. The value is more than the
significance level. This reveals that there is no significant relationship between the monthly
income and purpose of using Whatsapp.

Factor analysis:
34. FACTOR INFLUENCING THE USAGE OF WHATS APP

Factor analysis is a very useful method for reducing data complexity by reducing the number of variables being studied. It was
used to identify the usage of Whats app. To determine the appropriateness of applying the factor analysis, the KMO and Bartletts test
measures were computed, and the results are presented in the table 4.34(a). The KMO measure of sampling adequacy was calculated
by using the correlation test, to check whether the variables in the sample were adequate to correlate. The general rule of thumb is that
the KMO value should be greater than 0.5 for a satisfactory factor analysis to proceed. By observing the result in the table 4.28(a), it
can be observed that the KMO value is 0.000. The Bartletts test of sphericity was also found to be significant at the 1% level,
providing evidence of the presence of the relationship between the variables and it made a sense to continue with the factor analysis.
Table 4.34(a)
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling
Adequacy.
Approx. Chi-Square
Bartlett's Test of
Df
Sphericity
Sig.

.622
217.352
10
.000

Table 4.34 (b)

Correlation Matrix
Sharing of
Sharing of
audio visual
attractive
message
wordings and
quotations

Correlation

Sig. (1-tailed)

Sharing of audio
visual message
Sharing of
attractive wordings
and quotations
Online chatting
Members in
interesting groups
Voice calling
Sharing of audio
visual message
Sharing of
attractive wordings
and quotations
Online chatting
Members in
interesting groups
Voice calling

Online chatting

Members in
interesting
groups

Voice calling

1.000

-.156

.483

.206

.512

-.156

1.000

.006

.143

-.243

.483
.206

.006
.143

1.000
.155

.155
1.000

.301
.026

.512

-.243
.003

.301
.000

.026
.000

1.000
.000

.456

.007

.000

.004

.000
.329

.003

.000
.000

.456
.007

.004

.000

.000

.000

.329

Total Variance Explained:

The Table 4.34(c) shows the eigen values, percentage of variance, cumulative and the total variance of the variables identified
for the study. The result show that the eigen values of the first three factors alone is greater than 1, indicating that these factor alone
were appropriate for inclusion in the analysis. These five factors together accounted for nearly 65% of the total variables. These are
quite good as we were able to economize on the number of variables (from 5 variables to 2 factors).
The Table 4.34(d) represents the rotated components matrix. The variables sharing of audio visual message, online chatting
and voice calling have a high loading 0.859, 0.708 and 0.755 respectively on Factor 1 representation. Thus Factor 1 is named as
information sharing. On Factor 2, it is evident that the variables sharing attractive wordings and quotations and members of
interesting groups loaded as 0.754 and 0.706. So, the researcher can name Factor 2 as entertainment purpose.
Table 4.28(c)

Component

Initial Eigenvalues
Total

Total Variance Explained

Extraction Sums of Squared
Loadings
Total
% of
Cumulative
Variance
%
1.965
39.301
39.301
1.215
24.299
63.601

% of
Cumulative
Variance
%
1
1.965
39.301
39.301
2
1.215
24.299
63.601
3
.794
15.876
79.476
4
.612
12.238
91.714
5
.414
8.286
100.000
Extraction Method: Principal Component Analysis.

Rotation Sums of Squared Loadings

Total
1.964
1.216

% of
Cumulative
Variance
%
39.283
39.283
24.318
63.601

Table 4.34(d)
Component Matrixa
Component
1
Sharing of audio visual message
Sharing of attractive wordings and quotations
Online chatting
Members in interesting groups
Voice calling

2
.859
-.284

.053
.754

.708
.275
.755

.260
.706
-.279

Extraction Method: Principal Component Analysis.

a. 2 components extracted.

Result:
The purpose of factor analysis is the reduction of data. The usage of the customers regarding Whatsapp was measured using 5
variables, which were reduced to 2 underlying factors. These two factors are information sharing and entertainment purpose. The
present study has revealed that these three factors are the usage of Whatsapp.

Weighted score analysis:

35. PROBLEMS IN USING WHATSAPP:
Table 4.35
S.NO

Problems

Total score

Mean score

Rank

Net works

964

3.856

Necessity of internet connection on both ends

1143

4.572

More expensive

1021

4.084

Receipt unwanted message from strangers

1441

5.764

Affects the durability of phone

1186

4.744

Unnecessary diversion in mind

1512

6.048

Network addiction

1377

5.508

Lack of privacy

1276

5.104

Requirement of costly mobiles

1351

5.404

INTERPRETATION :
From the above table it is clear that unnecessary diversions in mind is the main problem is
whatsapp identified by the respondents with the mean score of 6.048 and receipt of unwanted
message from strangers occupies 2nd rank with the mean score of 5.764.
The respondents felt that whatsapp leads to network addition and this problem is
ranked 3rd by the respondents with the mean score of 5.508. The next problem of whatsapp
specified the respondents the requirement of costly mobiles with android and the mean score of
5.404 . lack of privacy gets 5th rank from the rspondents of using whatsapp with the mean score
5.104.

In addiction to the required mobile usage of whatsapp affects the durability of

mobile phone and this problem is given 6th rank by the respondents. Above all using whatsapp
needs internet connection on both the ends which is one of the costly affair ranked as 7 th problem
by the respondents with the mean score of 4.572.
It is felt by the respondents that usage of whatsapp is more expensive and there will
always be the problems were ranked 8&9 respectedly.
INFERENCE :
It can be concluded from the above analysis that unnecessary diversions in mind and
recipe unwanted messages from strangers are the most important problem of using whatsapp.

36. SOCIAL NETWORKING APPS ON THE BASIS OF EASY AND FAST

ACCESS TO THE PEOPLE:
Table 4.36
S. No
1
2

Social networks apps

Whatsapp
Face book

Total score
1228
1353

Mean score
4.912
5.412

Rank
2
1

IMO

1179

4.716

Hike

1164

4.656

Twitter

1181

4.724

Soma

1135

4.54

Line

1041

4.164

10

Way2sms

1091

4.364

Glide

1050

4.2

10

Skype

1055

4.22

INTERPRETATION
.

Among the selected network apps, face book with the mean score of 5.412 is ranked first by

the respondents on the basis of easy and fast access with the people and whatsapp with the mean
score of 4.92 got 2nd rank for the same. It is followed by IMO with the mean score of 4.716. 4 th
rank is given to twitter by the respondents in the social access and hike with the mean score of
4.656 occupied 5th ranks for the same. Way2sms with the mean score of 4.364 is ranked 6 th by
the respondents on the basis of easy and fast access with the people and Skype with the mean
score of 4.22 got 7th rank for the same. 8th rank is given to glide by the respondents in the social
access and soma with the mean score of 4.54 occupied 9 th ranks for the same. It is followed by
line with the mean score of 4.164 is ranked 10 th by the respondents on the basis of easy and fast
access with the people.
INFERENCE:
It can be concluded from the above analysis that most important social networking apps
on the basis easy and fast access to the people Facebook and Whatsapp.