Pre-Requisites: Knowledge of or Interest in Matrix Algebra and Multivariate Calculus
Pre-Requisites: Knowledge of or Interest in Matrix Algebra and Multivariate Calculus
Calculus.
Term: V
Year: 2016-17
Objective
The main objective of the course is to introduce the students to some of the Multivariate Data
Analysis techniques commonly used in solving problems in business and management. The focus
of the course would be application orientation with some discussion on theoretical underpinnings
of these techniques. The assumptions underlying these techniques and their limitations will be
emphasized. The course will make use of statistical software like SPSS and SAS.
Primary Reading
Applied Multivariate Statistical Analysis Paperback
by Richard A. Johnson, Dean W. Wichern, Pearson
Evaluation Scheme
Group Assignment: 30% (Proposal with data set at the end of 5th week: 10%; Final Report: 20%)
Short Test (at the end of 4th week): 20%
Final Examination:
50%
-----Total
100%
SESSION DETAILS
Session No.
1-3
4-5
6-7
8-9
10-11
12-14
15-17
18-20
3 (4.5)
2 (3)
2 (3)
2 (3)
2 (3)
3 (4.5)
3 (4.5)
3 (4.5)
Topic
Multiple Regression
Conjoint Analysis
Principal Component Analysis
Common Factor Analysis
Cluster Analysis
Discriminant Analysis
Logistic Regression
Presentations
Readings
Chapter 7
Chapter 8
Chapter 9
Chapter 12
Chapter 11
Final Examination
Note: The course will primarily focus on theory and methodologies and will use
statistical software such as SPSS etc. The students are expected to have a strong
aptitude for quantitative modeling. The students are strongly advised to attend all
sessions.