CP Problemsolutiontemplate
CP Problemsolutiontemplate
Objective of this interview is to find out the 3 most important problems your customer segments view
as major issues, understand what solution they currently use, what improvements, if any, they would
prefer to see and what price would they find acceptable. Although the purpose of this assignment is
not to sell, you may potentially gain prospects for the future. Interview 3 individuals that are not
friends or family. (Note: before actually launching your business, in your 4th year at CMCC or after
graduation, you should complete at least 15 interviews to get a more complete understanding).
This worksheet will help you work on:
Validation Process Interviews through certain questions
Customer Segments to verify who is most likely to buy from you, product/service offerings, segment
problems and solutions
NOTE: You will need separate Interview sheets for each customer in each segment. So if you
are doing Business to Consumer and also Business to Business then you will fill out two
separate interview sheets
STEP 1: WELCOME
Briefly set the stage for the purpose of this interview, set approximate timeframe and thank the
respondent for taking time. Use the area below to scipt your welcome message.
Good evening,
I am conducting this interview to find out the 3 most important problems that my customers in
the future see as major issues. I am trying to find out how we can fix these problems, and what
prices you see fit for chiropractic treatments. It is just after 7:00 pm, this should take no longer
then 30 minutes. Do you have any questions before we begin? Thank you for coming and
sharing in this learning experience.
PROBLEM
RANKING
Current solution:
Benefits cover a majority of chiropractic treatment for the year. Also, if we are seriously injured
or need treatment, money is not a problem.
Current provider:
Local chiropractor
STEP 4:
TEST
SOLUTION
Go through
each
Problem
identified in
Step 2 and
describe/illustrate how your product/service addresses it with a solution. The questions should center around:
What resonates with the survey subject from this solution the most.
What can they live without.
What is missing additional features.
What
resonates
most
Solution 1:
Solution 2:
Solution 3:
What can
be left out
Early mornings
Missing
Weekend hours
Nothing
Friendly secretary
Preferred terms:
50$
Other comments:
They believe this is reasonable to pay for good quality treatment. If the chiropractor seems
disinterested or disengaged they would not pay this amount.
If you plan to offer products/services B2B, ask for years in business, budget range for your offering,
decisionmaker for purchasing and number of employees/staff.
B2C
Age Range:
B2B
Years in Business:
18-60
Income Range:
Budget Range:
35-60,000
Profession/Occupation:
Decisionmaker:
STEP 7:
Family size:
Number of Employees:
WRAPPING UP
Ask permission to follow up. Also seek referrals for other interview subjects.
Permission to follow up (yes/no):
Yes
Preferred contact information (name and contact):
Sandra Grant
289-219-3257
Referrals:
Don Grant
Aaron Van Gelder