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Kopiko Post Product Test

The document summarizes the results of a survey of 19-21 year old college students in the SEC ABC1 demographic about their preferences and consumption of instant versus brewed coffee. Key findings include: - Respondents primarily drink brewed coffee from homes or cafes like Starbucks for its better taste compared to instant coffee which many find artificial-tasting or not strong enough. - Negative experiences with instant coffee often relate to its inferior taste compared to real coffee and weaker caffeine effect. - When choosing coffee, respondents look for attributes like non-bitter taste, aroma like real coffee, and sufficient caffeine effect for a worthwhile price. - Brands purchased include Kopiko and Nescafe

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Karen Angela Danao
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231 views

Kopiko Post Product Test

The document summarizes the results of a survey of 19-21 year old college students in the SEC ABC1 demographic about their preferences and consumption of instant versus brewed coffee. Key findings include: - Respondents primarily drink brewed coffee from homes or cafes like Starbucks for its better taste compared to instant coffee which many find artificial-tasting or not strong enough. - Negative experiences with instant coffee often relate to its inferior taste compared to real coffee and weaker caffeine effect. - When choosing coffee, respondents look for attributes like non-bitter taste, aroma like real coffee, and sufficient caffeine effect for a worthwhile price. - Brands purchased include Kopiko and Nescafe

Uploaded by

Karen Angela Danao
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Age Range > 19-21


Year > Mostly seniors
SEC > ABC1
Why they drink/dont drink instant coffee
1. DRINK: they drink it because its fast, they dont want to waste their time
(convenience) and their money (practicality)
1. DONT DRINK:
1. They really dont drink coffee as much
2. They dont like the taste of instant coffee because its doesnt
taste like real coffee, they feel like its artificial, and because
it doesnt taste good for them
3. They dont like instant coffee because its not as strong as
brewed coffee
5. What do you drink instead?
1. They usually drink brewed coffee from their homes or commercial
places like Starbucks. (majority)
2. They drink milk or other beverages instead of coffee.
6. Negative experiences toward instant coffee
1. Majority had negative experiences in terms of:
1. Taste: it didnt taste good, it didnt taste like real coffee, it
tastes fake
2. Effect: it didnt really wake them up it gave them palpitations
or hyperacidity (only a few)

7. What are the things you look for in coffee?


1. Taste & Aroma > not bitter, creamy, sweet, must smell like real
coffee
2. Effect > tama, caffeine effect
3. Price > worth it
8. What do you dislike about instant coffee?
1. Taste > sometimes too sweet or too bitter = inconsistent
flavours/taste; doesnt taste like coffee too much artificial and fake
2. Effect > not as strong
3. CHEAP (in a negative way? but can aslo be in a positive way)
9. What brands of coffee do you buy?
1. Instant: Kopiko, Nescafe
2. Not Instant: Starbucks, Seattles Best, Dunkin Donuts
10. How often do you drink coffee?
1. Almost everyday
11. How often do you drink instant coffee?
1. Occassionaly > pag wala na talagang choice

WHY B? > not bitter, sweeter, seems stronger, mas normal ang taste
WHAT DID YOU LIKE MOST ABOUT IT? > Same as answer above
WHAT DID YOU LIKE LEAST ABOUT IT? > has a weird after taste, too sweet, the
coffee taste still wasnt that strong

WHY? > its bland compared to brewed, you cant really taste the coffee, too sweet to
be brewed, because I know what brewed coffee tastes like, they taste like theyre
commercialized, they all taste cheap

12. Difference between 3 variants


1. A > bitter, too strong, smells more like brewed coffee, not creamy, lacks flavor
2. B > mild, sweet, sakto lang, tastes like hot mocha,
3. C > Creamiest out of the 3, somewhat tasty, kulang sa taste ng coffee, not bitter,
milky, has a weak taste

13. What was the first thing that came to mind when you tried the samples?
Instant coffee
hindi masarap
the morning feeling
tastes cheap
doesnt taste like real coffee
14. What was the striking factor on why you chose the product you preferred over the other?
Taste > whether its creamy, sweet, not bitter, etc
Effect > strength of coffee

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