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Process and Steps in Media Selection

Media planning involves identifying the target audience and geographical area, considering factors affecting the media, establishing objectives, selecting suitable and optimal media mixes, scheduling media, executing advertising programs, and following up and evaluating the results.

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67% found this document useful (3 votes)

3K views

Process and Steps in Media Selection

Media planning involves identifying the target audience and geographical area, considering factors affecting the media, establishing objectives, selecting suitable and optimal media mixes, scheduling media, executing advertising programs, and following up and evaluating the results.

Uploaded by

Copyright

© © All Rights Reserved

We take content rights seriously. If you suspect this is your content, claim it here.

Available Formats

Download as DOCX, PDF, TXT or read online on Scribd

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Process and steps in media selection:

Media planning involves following steps:

To know about target audience

To consider various factors affecting media planning

To identify the geographical area

Establishing media objectives

Selecting suitable media

Selecting optimum media-mix

Media scheduling

Executing advertising program

Follow up and evaluation

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