Death

Admitted to the Breach Candy Hospital in Mumbai on June 24, 2002

after he suffered a second major "brain stroke.
First one had occurred in February 1986 and had kept his right hand
paralyzed.
State of coma for more than a week.
Breathed his last on July 6,2002, at around 11:50 P.M.
As a mark of respect,The Mumbai Textile Merchants' decided to keep
the market closed on July 8, 2002.
At the time of Dhirubhai's death, Reliance Group had a gross
turnover of Rs. 75,000 Crore or USD $ 15 Billion and it is to be
remembered that Dhirubhai had started the business with
just Rs.15,000.
Quotes by Dhirubhai Ambani
I am deaf to the word "no".
Think big, think fast, think ahead. Ideas are no one's monopoly
You do not require an invitation to make profits
Meeting the deadlines is not good enough, beating the deadlines
is my expectation
We bet on people
We cannot change our Rulers, but we can change the way they
Rule Us
Reliance After Dhirubhai Ambani
In November 2004, Mukesh Ambani in an interview admitted to
having differences with his brother Anil over 'ownership issues
The Reliance empire was split between the Ambani brothers.
Mukesh Ambani getting RIL and IPCL
Anil Ambani heading Reliance Capital, Reliance Energy and Reliance
Infocomm.
Mukesh Ambani is referred to as the Reliance Industries Limited
Anil's Group has been renamed Reliance Anil Dhirubhai Ambani
Group (Reliance ADA Group)
What is retail?

 Retail Philosophy By The People, For The People and Of The

People Retailing involves selling products and services to
consumers for their individual or family use. As the final link
between consumers and manufacturers, retailers are a vital part of
the business world. Retailers add value to products by making it
easier for manufactures to sell and consumers to buy.
Major Players In Market
Croma is an Indian retail chain for consumer electronics and
durables. Tata Group company Infiniti Retail runs Croma stores in
India. Infiniti Retail Ltd is a 100% subsidiary of TATA Sons.
Woolworths, one of the worlds leading retailers, provides technical
and strategic sourcing support
Next Retail India Ltd is a subsidiary of the Videocon Industries Ltd
and engages in retailing consumer electronics in India. It was
founded in 2003 and currently has 600 showrooms across 25 states
of India, In 2007 it acquired Planet M, a music and entertainment
retail chain for US$36.4 million from Bennett, Coleman & Co.
eZone, is the electronics and consumer durables specialty store
from the Future Group, and displays numerous brands,it enables
the consumers to experience electronics through three dedicated
zones Liberation , experience and home.
Company Information
IT consumer durable arm of Reliance Retail Ltd
Subsidiary of Reliance Industries Limited
Established Year- April 24,2007 in Delhi
Chairman & M.D: Mr. Mukesh Ambani
CEO - Brain Bade
More than 100 digital store & 60 iStores or Apple stores
4000 products under 150 brands
Plans to sell Indias first electric car, Reva Car.

Retail Format
1. Location
Location is one of the most important parameter of retail industry.
The important aspect of location is finding such a place where Transport
proximity (i.e. Rail- Road proximity) should be available at ease and
commuters can easily come in the shop, the shop is clearly visible from
outside and very convenient for buyers to reach hare by any medium of
transport whether it is from auto rickshaw, bus and train.
They dont have their own parking facility.

Though they do have pay & park facility nearby their outlet, which helps
commuters to park their vehicals safely and shop without any tension.
2. Interior design
Reliance digital has a standard format which is followed by them in all
their outlets.
It has fully centralized air condition.
Handicap people can easily enter the store from back of the outlet they
have made a slope by keeping in mind the differently abled people.
Sections in reliance digital:
While entering the store the first section is of camera section, the reason
for keeping this section at the start is because it is a fast moving product.
Next is laptop section, it is basically customer oriented.
Next is mobile section which is in centre of the store, it is kept at centre
because it is the most attractive section and it should be visible from
everywhere.
Next is home appliance which is to the left of the store.
Next is consumer electronics which is to the right of the store.
3. Exterior design
They have an attractive Signboard which is in red & blue color and made
up of glass.
The sign board portrays good image of the store and is appropriate and
goes well with the stores image.
4. Merchandising planning
Reliance Digital follows Auto indent, it is a system which includes stock
keeping units (SKU) and distribution centre (DC)
This system helps keeping appropriate record of inventory and makes
easy availability of the required stock.
There are two types of product delivery
Grab & go: It consist products like mobile, printers, laptops etc. when a
product is sold out then it is replaced by Distribution Centre.
If the product is mobile then it is replaced directly from vendor.
Distribution centre delivery: All the heavy products like washing
machines, refrigerators, air conditioners etc are replaced directly from
Distribution centre within 7 days which is located in Bhiwandi
The required orders are replaced on every Saturday and Wednesday.
There is an opportunity loss if the following criterias are not fulfilled:
When a customer asks for a product which is not available,

When competitors offer is better than our offer,

Product is in display but out of stock ,
When it is not possible to deliver the product in any particular area.
Daily report is maintained on opportunity loss so as to improve on
achieving the targets.
They set their targets every month and try to achieve those targets on
weekly and daily basis.
They have briefing sessions twice in a day which helps motivate
employees towards the targeted goals and keep them focused.
5. Pricing
Price is generally based on competitors price.
Psychological pricing: These kind of pricing are offered to show that
the price is low but actually it is same. For eg. 2999, 3999, 4999.
Combo product pricing: Two or three products are clubbed together and
offered at a certain price.
Shelf edge label: Discount price and MRP both are labeled on the
product.
Price guarantee: If a customer gets better price than offered in Reliance
Digital within 15 days of purchasing, than the product can be returned to
the store.
If certain products are not sold out within their age limit, then Reliance
Digital offers them with low price or discount offers so that the products
move out.
There is also Bulk Out done when any product is not sold after giving
discounts then extra discount is given on the already discounted product
so as to move out that particular product.
6. Layout
Display and walking area: There is 1.5 tiles distance between display and
walking area.
Storage area: It is based on second floor and there are two back stores.
7. Promotions
Advertisement is done on newspapers like Times of India.
Television advertisement is carried on Star news, Zee news, Marathi news
channel and most of the South Indian channels.
There are various promotional activities throughout the year like summer
carnival, republic day offer, independence day offer, world cup offer etc
8. Personal selling

The sales associates in reliance digital attend their customers and provide
them with every help possible in selecting the product and finally
purchasing it.
There are several sales associates in reliance digital and they carry their
job efficiently.
Customers are generally of upper level and thus the expected service is
provided by Reliance Digital.
9. Service
Reliance digital is the only authorized service centre of Apple.
Reliance digital has its own service brand named as Res Q which is
opened 365 days.
Pre service: Pre service is provided to the customer before they purchase
the product. A person from reliance digital visits to the customers place to
assist in deciding the appropriate product. For eg. Air condition size to be
purchased according to the room size and also the place to fit it.
Post service: After sale service is available.
10. Visual Merchandising
Visual merchandising is the activity of promoting the sale of goods,
especially by their presentation in retail outlets.
Visual merchandising is one of the final stages in trying to set out a store
in a way that customers will find attractive and appealing and it should
follow and reflect the principles that underpin the stores image. Visual
merchandising is the way one displays 'goods for sale' in the most
attractive manner with the end purpose of making a sale. "If it does not
sell, it is not visual merchandising."
On every section there is a board written how to buy a particular product.
If a product is not sold out even after various discounts are offered than it
is the duty of the V.M to locate the product in such a way that it is
attracted to any customers.

Reliance Digital provides various offers from time to time.

SUMMER CARNIVAL
To enjoy the summer season, RELIANCE DIGITAL has AMAZING offers for
its customers in product categories - AC, Refrigerator,Cameras,Laptops,
HIGH END TVs. Various Finance options are available according to cities.
WINdia! India wins, You win!
Reliance Digital gives offers in world cup too. Through the exciting WINdia
card, a customer gets to score runs with every purchase above Rs 7,000/and wins instant cash discounts of upto 25%. Customers could win gift
vouchers of upto 75% of the bill value, in case India continued its winning
streak in the Quarter Finals, Semi Finals & the Finals of the World Cup the
purchase were free.

Anything and Everything @ Rs 26/

Reliance Digital celebrated Indias Republic Day with its Anything and
everything @ Rs 26/-offer, an excellent opportunity for customers who
were looking out for a product in Consumer Electronics/Home
Appliances and who would like to pay in EMIs. The customer purchases
his favorite product by paying only Rs. 26 and has the flexibility to pay
the balance in easy EMIs.
Reliance Digital offers GIFT CARD to those niche customers who
dont know what to gift or are confused. So its an end of all hassle of
deciding what to gift. This is an all time solution of gifting.
Reliance Digital is backed by Reliance ResQ, the service arm that is
available for support all 7 days and fully geared to provide end to end
solutions. For example, our qualified engineers will visit site (even
before you purchase) to study not just the right AC requirement but the
best installation solution and carry out proper installation that will go
well with the dcor of the room where it is installed. Reliance digital has
extended warranty plans which give customers peace of mind even long
after the company warranty period has expired (so, they are with
customers before the purchase, during the purchase and long after the
purchase).