www.scribe.com.

au

Rep
a

Wr
T chn cal Rep

Made Easy

C sult
Tim North, Scribe Consulting
www.scribe.com.au

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Table

nts

Writing for your readers .................................................................................... 1

1.1 What do I need to know to write a report? ....................................................................... 2
1.2 Q1. Who will read my report? ............................................................................................ 2
1.3 Q2. What questions do my readers want answered? ......................................................5
1.4 Q3. What level of language will my readers understand? ..............................................6
1.5 Q4: How much do my readers want? ................................................................................ 8
1.6 Q5: When is my report due? ............................................................................................... 9
1.7 How do I find all these answers? .....................................................................................10
1.8 How do I keep track of what everyone wants? ..............................................................11
1.9 Headings are a writers best friend .................................................................................13
1.10 What if their needs conflict? ............................................................................................13
1.11 Isnt this a whole lot of work? ..........................................................................................14
1.12 Report or proposal: readers first or writer first? ............................................................16
1.13 What about objectives? ....................................................................................................17
1.14 Checklist: getting started .................................................................................................17

Why write an outline?...................................................................................... 19

2.1 Why bother with an outline? ...........................................................................................20
2.2 How do I make an outline? ..............................................................................................21
2.3 Structuring a complex report ..........................................................................................23
2.4 I have an outline. What now? ..........................................................................................24
2.5 Checklist: writing an outline ............................................................................................25

What should be included? ................................................................................ 26

3.1 Whats the correct order for the elements?....................................................................27
3.2 How do I write the covering letter or covering email? ..................................................28
3.3 How do I write the executive summary? ........................................................................30
3.4 What are the goals of the report? (Scope of work) ........................................................34
3.5 When do I need a table of contents?...............................................................................37
3.6 Why should I send acknowledgements? ........................................................................37
3.7 When do I need a foreword? ............................................................................................38
3.8 Should I include a glossary? ............................................................................................39
3.9 How do I write the background? .....................................................................................42
3.10 How do I write the body of the report? ...........................................................................43
3.11 How do I write the conclusions? .....................................................................................43
3.12 How do I write the recommendations? ..........................................................................46
3.13 How do I do the appendices? ..........................................................................................47
3.14 Why should I include references?....................................................................................47
3.15 Checklist: the elements of your report ...........................................................................48

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How do I present my report? ............................................................................ 51

4.1 Introduction ......................................................................................................................52
4.2 Headings for short documents........................................................................................52
4.3 Heading hierarchies for longer documents ...................................................................52
4.4 How should I format my headings? ................................................................................56
4.5 Why is the right font important? .....................................................................................57
4.6 Whats the best line spacing? ..........................................................................................58
4.7 Whats the best paragraph spacing? ...............................................................................60
4.8 Emails di erent, though, isnt it? ...................................................................................61
4.9 How should I do captions?...............................................................................................62
4.10 How should I format tables? ............................................................................................62
4.11 Checklist: presenting your report well ...........................................................................64

Essential punctuation ..................................................................................... 66

5.1 Why should I care about punctuation? ..........................................................................67
5.2 Full stops or periods (.) .....................................................................................................68
5.3 Colons (:) ............................................................................................................................70
5.4 Semicolons (;) ....................................................................................................................72
5.5 Commas (,) ........................................................................................................................75
5.6 Apostrophes () ..................................................................................................................82

Capitalisation................................................................................................. 85
6.1 A quick anecdote about typography ..............................................................................86
6.2 Peoples names .................................................................................................................86
6.3 Government terms............................................................................................................87
6.4 Should I use full capitals? ................................................................................................88
6.5 Headings and titles ...........................................................................................................89
6.6 A list of times when we use a capital letter ....................................................................90
6.7 When not to use an initial capital ...................................................................................91

Shortened forms ............................................................................................. 93

7.1 Arent they all called abbreviations?...............................................................................94
7.2 Abbreviations versus contractions .................................................................................94
7.3 Symbols and units of measurement...............................................................................96
7.4 Acronyms ...........................................................................................................................99

Bulleted and numbered lists .......................................................................... 102

8.1 How should I punctuate a list? ......................................................................................103
8.2 What is parallel structure? .............................................................................................104
8.3 Choosing between bullets and numbers .....................................................................105

Downloadable books from Scribe Consulting ....................................................... 106

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1 Wr

r read

What is written without e ort is, in general, read without pleasure.

Samuel Johnson, 170984

Rationale
Its far easier to inform or persuade your readers if you understand who they are, why
they want your report, what they already know, how much they want and when they
want it.
If you just guess at this information, youre likely to write for the wrong people, provide
the wrong information and/or pitch it at the wrong level.
It follows that its sensible to spend time researching your readers identities and needs
before you try writing for them.
Taking the trouble to write a good report, not just a mediocre one, generates benefits for
all parties: you, your readers, your organisation and your organisations clients.

Outcomes
You will be able to complete these tasks:
Explain the importance of identifying your readers and their needs.
Identify how much detail your readers need and will understand.
Interview readers in a style that encourages them to identify their needs.
Create a who-needs-what table to organise your writing.
Describe a strategy for providing information to diverse groups of readers with di erent
needs.
Describe a strategy for dealing with conflicting needs.

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1.1 What do I need to know to write a report?

So youve been asked to write a report, and perhaps youre feeling a bit lost. The good news
is that the process of report writing is one that can be easily learned. Lets start with a
definition that well discuss further in Section 1.12:
A report provides detailed information about a subject in order to answer a set
of questions of interest to its readers. Sometimes these questions are provided
for you up front; sometimes you have to work hard to uncover them. Reports
o en include conclusions and recommendations.
Okay then. Youll be answering questions that are important to your readers and perhaps
ering opinions and advice. Before you can start to write a successful report, though, its
essential to do the necessary preparation. At a minimum, this requires taking the time and
ort to get good answers to the following questions. Do this before you open up Microso
Word and start feverishly typing:
1. Who will read my report?
2. What questions do my readers want answered?

The big three questions

3. What level of language will my readers understand?

4. How much do my readers want?
5. When is my report due?0.
Lets consider these separately.

1.2 Q1. Who will read my report?

Why should my audience a ect what I write?
Lets say that your manager asks you to write a short report detailing the strengths and
weaknesses of various e-commerce products that your company might purchase. He leaves
your o ice before telling you who the audience for the report is. Consider the possible
readership that such a report may be destined to have:
1. The report may be for your manager only.
2. The report may also be for the CEO.
3. It may also be put on your intranet so that your colleagues can read it.
4. It may also be put on your web site so that your customers can read it.0.
Would you write the same report in each of these cases? Surely not. The di erent readers will
have di erent questions that they want answered. For example:
Your manager may want to know how your current system compares to the alternatives.
Your CEO may want to know about the impact on profitability in the current quarter.
Your colleagues may want to know which product will be easiest to learn and use.
Your customers may want to know if their information will be stored securely.
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1.12 Report or proposal: readers first or writer first?

Business writing can be divided into two significantly di erent styles: You can write primarily
to serve the needs of your readers or the needs of the writer. I contend that you must choose
one or the other before you begin:
Reports are written as an act of service in which you seek to satisfy the needs of your
readers by answering their questions. Reports aim primarily to inform your readers.
Proposals start with your own self-interest (or that of your department, company etc.).
Proposals aim primarily to persuade your readers to do, want or believe something.
Given how di erent these objectives are, it is not surprising that reports and proposals are
written in very di erent styles. It is thus essential that you decide which type of document
you intend to write before you begin planning or writing.4
Lets consider an example. Your manager summons you to her o ice and tells you that she
needs you to evaluate products A, B and C in terms of cost, quality and speed, each to be
scored out of ten. Once done, youre to send her your findings along with a recommendation
regarding which product you should use.
Heres the key question: Should this document be written as a report or a proposal?
If we accept the definitions provided above, this document is clearly a report. Why? Reports
are primarily about answering your readers questions. Here the questions (or goals of the
report) could be phrased as:
For products A, B and C:
How does each product rate on cost?
How does each product rate on quality?
How does each product rate on speed?
The primary purpose of this document is thus to answer those questions. Yes, therell be
recommendations at the end and, yes, they may be quite persuasive. The bulk of the
document, though, would seem to involve providing (and justifying) answers to the questions above. Once thats done, the recommendations will be obvious; theyll follow naturally.
If, on the other hand, you were trying to persuade your manager to change from product X to
product Y in order to improve profitability, youd probably write a proposal. In it, youd be
less intent on answering questions and more intent on providing benefits associated with the
change or describing risks associated with not changing. It would be a clear attempt at
persuasion. Yes, it would also answer questions in an informative way. The bulk of the
document, though, would be dedicated to building a persuasive argument.

16

This manual discusses report writing. For more information on proposal writing, see Business Proposal
Writing Made Easy available here: www.scribe.com.au/ebooks.html.

www.scribe.com.au

So, how do you decide whether to write a report or a proposal? Ask yourself this question:
Who is the major beneficiary of this document: my readers or me?
If youre primarily seeking to altruistically serve the needs of your readers by answering
all of their questions, approach the task as a report.
If your writing starts by identifying your own needs (or that of your department, company etc.), approach it as a proposal.

Discussion
Does this distinction between reports and proposals seem reasonable?

1.13 What about objectives?

Its worth mentioning that many sources of advice on report writing talk about identifying
your objectives for your report. In this chapter, Ive suggested that you concentrate on
identifying readers needs instead.
Setting objectives may cause you to think in terms of what you need from the report.
(My objectives are ). Whereas, concentrating on your readers needs helps you to focus on
what they need.

1.14 Checklist: getting started

Here is a checklist of steps to follow when youre first planning a new report:
Step
1.

Be sure to identify when the report is due. Adjust your timeline accordingly.

2.

Identify the individuals or groups who will read your report

3.

For each of them, identify what questions they want answered.

4.

For each of them, identify a suitable level of technical detail.

5.

For each of them, identify how much they want from you.

6.

Identify if any of these needs are unachievable or are in conflict. If so, seek
agreement on a more achievable set of needs.

7.

Congratulate yourself! You now have a clear idea of who your report is for,
what each person or group needs, what level of language theyll understand
and how much they want. This is a great start to any report.0.

Done?

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2 Why

te an

tl e?

Writing is easy. All you do is stare at a blank sheet of paper

until drops of blood form on your forehead.
Gene Fowler, 18901960

Rationale
Without preparation, it is di icult to write a good report.
Without feedback early in the writing process, you may waste time and e ort.

Outcomes
You will be able to complete these tasks:
Explain why it is essential to prepare an outline (a table of contents) before proceeding.
Use your who-needs-what table to generate an outline.

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would like the finance and engineering information centralised? If so, use the le -hand
structure.
Or are they project managers who would prefer to have all of the information about each
project together? If so, use the right-hand structure. Always let your readers needs guide
you.

2.4 I have an outline. What now?

Creating an outline before beginning the main writing task makes it easier for you to decide
what needs to be written and in what order it should be presented.
Outlines provide other benefits as well. Lets say that you have three days to write a new
report. You spend all of day one doing a thorough who-needs-what investigation. On the
morning of day two, you take your outline (little more than a table of contents) and show it
to a colleague. She suggests that you need to also cover topic X. You also take it back to one
or two of the readers that you consulted during the who-needs-what process. One of them
suddenly remembers that theyd also like you to write about topic Y. You make the necessary
changes to the outline.
This early feedback will bring many benefits:
Your report will be more likely to be accepted by those readers who have seen or
commented on the outline.
A 1998 study described a restaurant where 30% of customers who booked tables didnt
show up. The owner dropped this no-show rate to 10% simply by having the receptionist
change her request from Please call if you have to change your plans to Will you please
call if you have to change your plans?
Why did this increase compliance so much? By waiting for the customer to reply, the
receptionist forced them to make a public commitment to call if they changed their plans.
Even a minor public commitment such as this influences peoples future actions.
If you can get your readers to approve an outline (Yeah that looks good.) theyre more
likely to accept the final report than if they receive it without having pre-approved it in
some way.
Youll spend less time writing second (and subsequent) dra s as youre more likely to
get it right with your first dra . Even when you factor in the time spent on the whoneeds-what investigation, youll probably come out ahead.
Youll have more free time to spend on the part of your job that doesnt involve writing
reports.
Youll find the writing process to be less stressful as youll be confident that youre doing
the right thing.
Youll develop a reputation as someone who gets it right the first time. This can be a real
benefit to your career.
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3Wha

cluded?

Je nai fait celle-ci plus longue que parce que je nai pas eu le loisir de la faire plus courte.
have made this longer than usual because have not had time to make it shorter.)
Blaise Pascal, Lettres Provinciales 1857.

Rationale
Reports are expected to conform to certain structural conventions. If they dont, they
may be rejected by your readers and/or viewed as amateurish.
Conversely, reports that conform to peoples expectations are more likely to be described as professional and will be taken more seriously.

Outcomes
You will be able to complete these tasks:
Structure your report so that it includes commonly expected headings.
Include suitable and informative content under each heading.
Explain why the executive summary is vital to the success of your report.
Write an executive summary that conveys all the essential information and encourages
readers to read the rest of the report.
Write a background section that provides the necessary context for readers.
Write e ective conclusions and recommendations.
Decide what information should be confined to appendices.
Explain the importance of including references within your reports.

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Guideline one: Identify the reports goals

Your executive summary should usually start with an explicit list of the goals of your report.
(This explicitly answers the question: What is this report about?) Identifying your reports
goals wont be di icult, as the goals will have been given to you during your who-needs-what
investigation.6 They will have come from the needs of your readers. Alternately, your goals
may have been written for you by a manager or a client.
Listing the goals of your report identifies the areas to which the report pertains. It also helps
to identify its audience by telling readers if their areas of interest will be covered.
The reports goals are best presented in a bulleted or numbered list as this draws attention
to them. Key words and phrases can also be hyperlinked to further draw the readers
attention. For example:
The goals of this report are as follows:
1. Identify the cause (or causes) of the recent generator failure.
2. Describe ways to avoid such failures in future.0.
Writing clear goals is so important that its discussed separately in the next section.

Guideline two: Identify why the content is important to the reader

Saying why the content of the report is important gives the reader greater motivation to read
on. For example, any of the following bait statements in an executive summary may make a
reader more likely to continue reading:
Page four of the report identifies ways to lower monthly costs by 810%.
Risks associated with our current choices are discussed in Section two.
Opportunities for highly profitable expansion are discussed in Section 3.1.
The possible consequences of not acting promptly are described on page eight.
Note how the examples above all contain hyperlinks and/or references to a location within
the report (page four, Section two). This makes it easy for the reader to turn to the appropriate page and continue reading.
Tell people why your report is important to them, and tell them early. Dont make them guess.
Consider this opening from the executive summary of a consultants report:

See sections 1.8 and 2.2.

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4 How d I pres

y ep t?

Style is a magic wand, and turns everything to gold that it touches.

Logan Pearsall Smith, AFTERTHOUGHTS, 1931.

Rationale
Documents that are neatly and consistently formatted look professional and credible.
Documents that arent can appear amateurish.
Documents that appear amateurish may not be taken seriously even if they contain good
content.
There are accepted (if vague) conventions for formatting headings, captions and tables.
If youre unaware of these, your work can look amateurish.
Tables of information can be di icult to read if not formatted neatly. Conversely, neat
formatting can make the information presented in them more readable.

Outcomes
You will be able to complete these tasks:
Create suitable heading hierarchies.
Format headings in a credible and consistent style.
Choose a font that maximises legibility.
Choose and apply a line spacing that maximises the legibility of your work.
Explain why business email should be written professionally, not informally.
Correctly place and format captions.
Format tables in a neat style.

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Avoid single subheadings

Consider this outline for a document:
Chapter 2: Background
2.1 Situation
Several paragraphs of text
2.2 Solution
Several paragraphs of text
Chapter 3: Analysis
3.1 Data
Several paragraphs of text
Chapter 1 is subdivided into two parts by its two level-2 headings (Situation and Solution).
This is a reasonable structure.
Chapter 2, though, has only a single subheading (Data) that spans the entire chapter. This
subheading seems unnecessary as it spans the same text as the level-1 heading (Analysis).
It may be preferable to remove the subheading so that the chapter has no level-2 heading.
Alternately, one or more additional level-2 headings could be created; for example:
Chapter 3: Analysis
3.1 Historical data
Several paragraphs of text
3.2 Current data
Several paragraphs of text
If a chapter contains level-2 headings there should be a minimum of two of them. Similarly
for level-3 and deeper headings.

Be consistent with heading levels

Consider the following extract from a table of contents:
Chapter 7: SWOT analysis
7.1

Introduction

7.2

Strengths

7.2.1 Weaknesses
7.3

Opportunities

7.4

Threats

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ntial punctuati
should probably feed my sisters cats.
artifice401.blogspot.com/2009/06/importance-of-punctuation.html

Rationale
Properly used, punctuation can aid the clarity of what we write. Omitted, our writing can
be ambiguous.
There are accepted conventions for how to punctuate. If we are unaware of these, our
writing can look less professional.
In legal documents and technical specifications, poor punctuation can have serious
ramifications.

Outcomes
er completing this chapter, youll be able to:
Employ widely followed conventions for correct punctuation.
Use punctuation to avoid ambiguity.

Further reading
THE STYLE MANUAL FOR AUTHORS, EDITORS AND PRINTERS (6th edn, 2002), John Wiley and Sons.

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5.1 Why should I care about punctuation?

Punctuation is used to make our meaning clearer. Without punctuation or with incorrect
punctuation the meaning of what we write can be unclear to our readers. This may cause
problems for everyone.

Reason to care about punctuation #1:

Imagine that you use your phone to send the following short (and lamentably unpunctuated)
message to a loved one during your lunch break:
You know Im sorry I still love you
You may be expecting to go home to a cooked meal and a bit of a cuddle because you think
that you sent the heartfelt apology:
You know Im sorry. I still love you.
To your surprise, you come home to find your clothes on fire in the middle of the lawn!
Unfortunately, your partner read the same message as bitter statement of regret:
You know, Im sorry I still love you.
Its to avoid disastrous confusion like this that we need to know how to punctuate.

Reason to care about punctuation: #2:

Heres another example that also shows how punctuation can change the meaning of a
sentence. In this case, though, the change in meaning is quite subtle:
The house which Jack built is over here.18
The house, which Jack built, is over here.
The first sentence implies that Jack has built only one house. The second doesnt. You can
see that we need to punctuate well in order to avoid subtle distinctions like this.

Reason to care about punctuation #3 (the scary one):

In business, missing or improper punctuation (for example, in a contract, tender or specification) has given rise to serious legal and financial problems. For example:
A contract dispute in Canada centers on whats being called a million-dollar
comma. Canadas telecommunications regulator has decided that a misplaced
comma in a contract concerning telephone poles will allow a company to save
an estimated $2 million (Canadian).
www.npr.org/templates/story/story.php?storyId=6383383

18

Readers with a sound knowledge of grammar will note that the subject of the first sentence (underlined) is
di erent from the subject of the second.
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Table 5.1:

Joining
words

A summary of the five ways to join small sentences.

Punctuation

Example

1. [none]

Sentence. Sentence.

Today is Friday. Tomorrow is

Saturday.

2. [none]

Sentence; sentence.

Today is Friday; tomorrow is Saturday.

3. accordingly
Sentence; [joining-word],
consequently sentence.
for example
furthermore
however
moreover
namely
nevertheless
otherwise
therefore
that is
thus

Group three succeeded; however,

group four did not.
I like it; nevertheless, I wont be
buying it.
Its very expensive; nevertheless, its
worth it.

4. for
and
nor
but
or
yet
so

Sentence, [joining-word]
sentence.

Group three finished, but they took a

long time.
I like it very much, and I think you
will too.

5. because
as
if
then

Sentence [joining-word]
sentence.

Complete this work then email it to

me.
He is happy because he got a
promotion.

Exercises
Punctuate these sentences:
1. I like this and would like to buy it.
2. I like this and I would like to buy it.
3. Johnson is a good team member but he may lack initiative.
4. Johnson is a good team member but lacks initiative.
5. Finish this work then meet me down at the bar.
6. I admire her because shes a hard worker.0.
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6Cap tal ati

Capitalisation is the di erence between had to help my Uncle Jack o a horse
and had to help my uncle jack o a horse.
UrbanDictionary.com

Rationale
There are accepted conventions for when to use (and not to use) a capital letter at the
start of a word. If we are unaware of these, our writing can look less professional.
Contemporary usage employs fewer capital letters than in the past.
As the quotation above demonstrates, incorrect capitalisation can even change the
meaning of a sentence.

Outcomes
er completing this chapter, youll be able to:
Explain why it is unwise to overuse full capitals.
Choose a suitable style for capitalising headings and titles.
Identify when to use an initial capital letter and when not to.

Further reading
THE STYLE MANUAL FOR AUTHORS, EDITORS AND PRINTERS (6th edn, 2002), John Wiley and Sons.

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6.5 Headings and titles

Ways of capitalising headings and titles
Four capitalisation styles are in common use:
1. THIS LINE IS IN FULL CAPITALS.
2. This Line Has A Capital For Every Word.
3. This Line is in Title Case.
4. This line is in sentence case.0.
There is no clear agreement on how to capitalise headings and titles within a document.
Some authors consistently use their preferred style. A considerable number use several,
en in the same document.
The use of full capitals for headings and titles is inadvisable as this can be associated with a
loss of readability as outlined in the previous section. Similarly, using a capital letter for
every word has traditionally been frowned upon. This leaves us with two common choices.
In sentence case one uses a capital for the first word of a heading or title. Other words start
with a lower-case letter unless they would normally receive a capital; for example, a persons
name. The biggest advantage of sentence case is simplicity. Authors dont have to ponder
which words to capitalise and which not to.
In title case most words are written with an initial capital. Certain small words are not
capitalised, though. While title case is commonly used, its biggest drawback is that most
authors are unsure as to which words should not be capitalised. This leads to inconsistency.
If you decide to use title case, it is common not to capitalise these classes of words:
conjunctions (and, or, but);
prepositions (in, of, by, for);
articles (a, an, the); and
any form of the verb to be (is, are, am).
It should be noted that Microso Words Change Case command doesnt have a setting that
correctly implements title case as it is defined here, so you have to do this manually.
Wouldnt it just be easier to use sentence case?
There has been a trend throughout the twentieth century towards the use of fewer capital
letters than was the case in previous centuries. The use of sentence case is consistent with
this long-term trend, though this is not cause to reject title case if you prefer it.

Discussion
What are your preferences in this regard?
Does your organisation have a style sheet that specifies a capitalisation style to be
followed? If not, are you in a place to create such a style sheet? (Who is?)
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7Sh

ned f

The good writing of any age has always been the product of someones neurosis, and wed have a
mighty dull literature if all the writers that came along were a bunch of happy chuckleheads.
William Styron, WRITERS AT WORK, 1958.

Rationale
There are accepted conventions for how to use abbreviations, contractions, acronyms
and symbols correctly. If we are unaware of these, our writing can look less professional.
The correct use of the metric system of units is the subject of much confusion.
The overuse of acronyms can lead to a loss of clarity.

Outcomes
er completing this chapter, youll be able to:
Distinguish between abbreviations, contractions, acronyms and symbols.
Know when to use capital letters and full stops in these shortened forms and when not
to.
Correctly write numbers and units using the metric system.
Employ strategies to prevent the overuse of acronyms.

Further reading
THE STYLE MANUAL FOR AUTHORS, EDITORS AND PRINTERS (6th edn, 2002), John Wiley and Sons.

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8 Bu eted a

mb ed l ts

have a little list.

Gilbert and Sullivan, THE MIKADO , 1885.

Rationale
Bulleted and numbered lists can be confusing if worded poorly.
There are accepted conventions for how to present bulleted and numbered lists. If we
are unaware of these, our writing can look less professional.

Outcomes
er completing this chapter, youll be able to:
Format bulleted and numbered lists for maximum clarity.
Punctuate bulleted and numbered lists correctly.
Employ what is known as parallel structure.
Decide when to use bullets and when to use numbers.

Further reading
THE STYLE MANUAL FOR AUTHORS, EDITORS AND PRINTERS (6th edn, 2002), John Wiley and Sons.

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8.1 How should I punctuate a list?

Type 1: Lists of fragments
If the elements of a bulleted or numbered list do not form complete sentences then a
commonly seen contemporary style is to punctuate them as follows:
Training contributes to organisational e ectiveness through:
correcting skill deficiencies
developing a flexible and adaptable workforce
increasing employee commitment and job satisfaction
increasing productivity
increasing adaptability
providing competitive advantage.
Notice the colon a er the introduction and the full stop a er the final item. The individual
fragments all start with lower-case letters
A more traditional style includes semicolons (;) at the end of the fragments and the word and
between the final two:
Training contributes to organisational e ectiveness through:
correcting skill deficiencies;
developing a flexible and adaptable workforce;
increasing employee commitment and job satisfaction;
increasing productivity;
increasing adaptability; and
providing competitive advantage.
Whichever your preferred style, remember to be consistent.
The punctuation of the examples above becomes clearer when you realise that the entire list
is a single sentence. It has a single capital letter at the start (Training ) and a single full stop
at the end.

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