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Target Audience Questionnaire

The document contains a questionnaire conducted by Annalise Russell to identify her target audience for a final film production. The questionnaire asked respondents about their gender, age, movie watching habits, favorite genres, and media usage. An analysis of the responses found that most respondents were male and between ages 16-25, making the results potentially biased. However, all respondents indicated they like watching movies, making the questionnaire more reliable for Annalise's research on developing an engaging opening film sequence.

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Annalise
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43 views4 pages

Target Audience Questionnaire

The document contains a questionnaire conducted by Annalise Russell to identify her target audience for a final film production. The questionnaire asked respondents about their gender, age, movie watching habits, favorite genres, and media usage. An analysis of the responses found that most respondents were male and between ages 16-25, making the results potentially biased. However, all respondents indicated they like watching movies, making the questionnaire more reliable for Annalise's research on developing an engaging opening film sequence.

Uploaded by

Annalise
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Annalise Russell

QUESTIONNAIRE

Target Audience

1. What is your gender?


Male
Female

2. How old are you?


Under 10
10-15
16-25
26-40
41+

3. Do you like to watch movies?


Yes
No

4. How often do you watch movies?


Never
Rarely
Often
Very Often

Annalise Russell

5. What is your favourite movie genre?


Horror
Thriller
Sci-Fi
Comedy
Romance
Other

6. Why do you like this genre? (refer to your answer for Q5)

.........................................................................................................
.........................................................................................
7. Do you enjoy watching thrillers? Why?

8. What form of media do you use the most?


Mobile
Computer
TV
Newspapers
Other ..

I conducted this questionnaire in order to identify my target audience for my final


production. It gave me an insight into to what people want, and will essentially
help me to develop an intriguing opening sequence that will captivate my
audience.

Annalise Russell

h O W O L D A R E YO U?
Under 10

7%
10 to 15

16 to 25

26 to 40

41+

93%

W h a t i s yo u r g e n d e r?
Male

Female

27%

73%

Annalise Russell

The majority of the people that answered my questionnaire were male;


this could potentially cause my research to be biased and not a true
representation of what people want. My questionnaire was also answered
by people of the same age group (16 to 25), once again making it appear
to be biased.

D o yo u l i ke t o w a t c h m o vi e s ?
Yes

No

However, when answering the question: Do you like to watch movies?


100% of people answered Yes, therefore making my questionnaire more
reliable and relevant to my research.

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