Lesson 6 Pricing
Lesson 6 Pricing
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In most cases, a company sets the price instead of it being set by the competitive market.
In a competitive market, a company is forced to act as a price taker and must emphasize
minimizing and controlling costs.
The difference between the target price and the desired profit is the target cost of the product.
In a competitive environment, the company must set a target cost and a target selling price.
The cost-plus pricing approach establishes a cost base and adds a markup to this base to
determine a target selling price.
The cost-plus pricing model gives consideration to the demand sidewhether customers will
pay the target selling price.
Sales volume plays a large role in determining per unit costs in the cost-plus pricing approach.
In time-and-material pricing, the material charge is based on the cost of direct materials used
and a material loading charge for related overhead costs.
The first step for time-and-material pricing is to calculate the material loading charge.
The material loading charge is expressed as a percentage of the total estimated cost of
materials for the year.
Divisions within vertically integrated companies normally sell goods only to other divisions within
the same company.
Using the negotiated transfer pricing approach, a minimum transfer price is established by the
selling division.
There are two approaches for determining a transfer price: cost-based and market-based.
If a cost-based transfer price is used, the transfer price must be based on variable cost.
A problem with a cost-based transfer price is that it does not provide adequate incentive for the
selling division to control costs.
In the formula for a minimum transfer price, opportunity cost is the contribution margin of goods
sold externally.
The market-based transfer price approach produces a higher total contribution margin to the
company than the cost-based approach.
A negotiated transfer price should be used when an outside market for the goods does not exist.
The number of transfers between divisions that are located in different countries has decreased
as companies rely more on outsourcing.
Differences in tax rates between countries can complicate the determination of the appropriate
transfer price.
The absorption-cost approach is consistent with generally accepted accounting principles
because it defines the cost base as the manufacturing cost.
The first step in the absorption-cost approach is to compute the markup percentage used in
setting the target selling price.
Because absorption cost data already exists in general ledger accounts, it is cost effective to
use it for pricing.
The markup percentage in the variable-cost approach is computed by dividing the desired
ROI/unit plus fixed costs/unit by the variable costs/unit.
Under the variable-cost approach, the cost base consists of all of the variable costs associated
with a product except variable selling and administrative costs.
Factors that can affect pricing decisions include all of the following except
a. cost considerations.
b. environment.
c. pricing objectives.
d. all of these are factors.
27.
28.
b. competitive market.
d. selling company.
A company must price its product to cover its costs and earn a reasonable profit in
a. all cases.
b. its early years.
c. the long run.
d. the short run.
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29.
30.
All of the following are correct statements about the target price except it
a. is the price the company believes would place it in the optimal position for its target
audience.
b. is used to determine a product's target cost.
c. is determined after the company has identified its market and does market research.
d. is determined after the company sets its desired profit amount.
31.
Companies that sell products whose prices are set by market forces are called
a. price givers.
b. price leaders.
c. price takers.
d. price setters.
32.
In which of the following situations would a company not set the prices of its products?
a. When the product is not easily differentiated from competing products
b. When the product is specially made for a customer
c. When there are few or no other producers capable of making a similar product
d. When the product can be effectively differentiated from others
33.
34.
35.
A company that is a price taker would most likely use which of the following methods?
a. Time-and-material pricing
b. Target costing
c. Cost plus pricing, contribution approach
d. Cost plus pricing, absorption approach
36.
Bond Co. is using the target cost approach on a new product. Information gathered so far
reveals:
Expected annual sales
Desired profit per unit
Target cost
What is the target selling price per unit?
a. P0.28
b. P0.50
37.
600,000 units
P0.25
P168,000
c. P0.25
Well Water Inc. wants to produce and sell a new flavored water. In order to penetrate the
market, the product will have to sell at P2.00 per 12 oz. bottle. The following data has been
collected:
Annual sales
Projected selling and administrative costs
Desired profit
The target cost per bottle is
a. P0.24.
b. P0.40.
38.
d. P0.53
c. P0.16.
50,000 bottles
P8,000
P80,000
d. P0.60.
Larry Cable Inc. plans to introduce a new product and is using the target cost approach.
Projected sales revenue is P810,000 (P4.50 per unit) and target costs are P748,800. What is
the desired profit per unit?
a. P0.34
b. P2.08
c. P4.16
d. None of the above
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39.
Wasson Widget Company is contemplating the production and sale of a new widget. Projected
sales are P187,500 (or 75,000 units) and desired profit is P22,500. What is the target cost per
unit?
a. P2.50
b. P2.20
c. P2.80
d. P3.00
40.
Boomer Boombox Inc. wants to produce and sell a new lightweight radio. Desired profit per unit
is P2.30. The expected unit sales price is P27.50 based on 10,000 units. What is the total target
cost?
a. P252,000
b. P275,000
c. P23,000
d. P298,000
41.
b. desired ROI.
d. total cost and desired ROI.
42.
43.
Bellingham Suit Co. has received a shipment of suits that cost P250 each. If the company uses
cost-plus pricing and applies a markup percentage of 60%, what is the sales price per suit?
a. P417
b. P400
c. P350
d. P625
P50,000
P25,000
P200,000
P150,000
P2,125,000
30%
5,000 pairs
c. P210
d. P120
d. P212.50
d. P197.50
d. 182%
c. 850%
P145
10,000 units
P115
P1,200,000
c. 35%.
d. 25%.
c. 25%.
d. 22.59%.
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50.
A company using cost-plus pricing has an ROI of 24%, total sales of 12,000 units and a desired
ROI per unit of P30. What was the amount of investment?
a. P86,400
b. P1,500,000
c. P273,600
d. P473,685
P250,000
P450,000
15%
P1,400,000
200,000 units
c. P2.30
d. P3.30
c. 40%
d. 30%
53.
What would the markup percentage be if only 150,000 units were sold and Brislin still wanted to
earn the desired ROI?
a. 24.71%
b. 40.0%
c. 26.25%
d. 32.94%
54.
When using cost-plus pricing, which amount per unit does not change when the expected
volume differs from the budgeted volume?
a. Variable cost
b. Fixed cost
c. Desired ROI
d. Target selling price
55.
Why does the unit selling price increase when expected volume is lower than budgeted volume?
a. Variable costs and fixed costs have to be spread over fewer units.
b. Fixed costs and desired ROI have to be spread over fewer units.
c. Variable costs and desired ROI have to be spread over fewer units.
d. Fixed costs only have to be spread over fewer units.
56.
57.
In cost-plus pricing, the markup percentage is computed by dividing the desired ROI per unit by
the
a. fixed cost per unit.
b. total cost per unit.
c. total manufacturing cost per unit.
d. variable cost per unit.
58.
59.
The following per unit information is available for a new product of Red Ribbon Company:
Desired ROI
Fixed cost
Variable cost
Total cost
Selling price
P 50
80
120
200
250
d. 60%.
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60.
Bryson Company has just developed a new product. The following data is available for this
product:
Desired ROI per unit
Fixed cost per unit
Variable cost per unit
Total cost per unit
P 24
40
60
100
c. P84.
d. P64.
61.
All of the following are correct statements about the cost-plus pricing approach except that it
a. is simple to compute.
b. considers customer demand.
c. includes only variable costs in the cost base.
d. will only work when the company sells the quantity it budgeted.
62.
In the cost-plus pricing approach, the desired ROI per unit is computed by multiplying the ROI
percentage by
a. fixed costs.
b. total assets.
c. total costs.
d. variable costs.
P150
450
600
180
d. 30%.
d. P780.
65.
In time-and-material pricing, a material loading charge covers all of the following except
a. purchasing costs.
b. related overhead.
c. desired profit margin.
d. All of these are covered.
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67.
The labor charge per hour in time-and-material pricing includes all of the following except
a. an allowance for a desired profit.
b. charges for labor loading.
c. selling and administrative costs.
d. overhead costs.
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69.
In time-and-material pricing, the charge for a particular job is the sum of the labor charge and
the
a. materials charge.
b. material loading charge.
c. materials charge + desired profit.
d. materials charge + the material loading charge.
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Repair technicians wages
Fringe benefits
Overhead
Total
P270,000
60,000
45,000
P375,000
The desired profit margin is $30 per labor hour. The material loading charge is 40% of invoice cost. It is
estimated that 5,000 labor hours will be worked in 2008.
70.
d. P105.
71.
In January 2008, Wheels N Spokes repairs a bicycle that uses parts of P120. Its material
loading charge on this repair would be
a. P48.
b. P72.
c. P120.
d. P168.
72.
In March 2008, Wheels N Spokes repairs a bicycle that takes two hours to repair and uses
parts of $180. The bill for this repair would be
a. P390.
b. P420.
c. P444.
d. P462.
73.
Which of the following organizations would most likely not use time-and-material pricing?
a. Automobile repair company
b. Engineering firm
c. Custom furniture manufacturer
d. Public accounting firm
P90,000
P22,500
P17,500
P18,000
P4,000
P20,000
P10
15%
5,000
P168,000
c. P31.50.
d. P36.00.
c. 55%.
d. 15%.
A consulting job takes 20 hours of consulting time and P180 of supplies. The clients bill would
be
a. P972.
b. P772.
c. P945.
d. P745.
P400
P10
20%
P260
P100
P22.50
c. 35%
d. 40%
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a. 13.0
b. 12.3
c. 11.5
d. 8.0
79.
Lawrence Legal Services recently billed a customer P750. Labor hours were 6 and the cost of
the materials used was P150. If the companys hourly labor rate was P75, what material loading
charge was used?
a. 40%
b. 50%
c. 100%
d. 80%
80.
Dudly Drafting Services uses a 45% material loading charge and a labor rate of P40 per hour.
How much will be charged on a job that requires 3.5 hours of work and P80 of materials?
a. P256
b. P220
c. P176
d. P266
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82.
83.
d. 1
The last step in calculating the hourly rate to be charged in time-and-material pricing is to
a. estimate the total labor costs plus fringe benefits.
b. estimate the total labor hours.
c. add a profit margin.
d. add a charge for overhead costs.
Time Charges
P120,000
30,000
15,000
P165,000
Material Charges
P
45,000
15,000
40,000
400,000
P500,000
84.
The labor rate to be used next year assuming 7,500 hours of repair time and a profit margin of
P15 per labor hour is
a. P22.
b. P31.
c. P33.
d. P37.
85.
The material loading charge to be used next year assuming a 40% markup on material cost is
a. 65%.
b. 40%.
c. 80%.
d. 20%.
86.
Jaycee estimates that the repairs to a Cadillac Escalade damaged in a rollover will take 45
hours of labor and P3,500 in parts and materials. The total cost of the repairs is
a. P5,165.
b. P7,440.
c. P5,365.
d. P6,390.
87.
The price used to record a sale between divisions within the same vertically integrated company
is called the
a. sales price.
b. integrated price.
c. transfer price.
d. bargain price.
88.
89.
Which two methods are used most often when establishing a transfer price?
a. Negotiated transfer pricing and cost-based transfer pricing
b. Cost-based transfer pricing and market-based transfer pricing
c. Negotiated transfer pricing and market-based transfer pricing
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d. Cost-based transfer pricing and standard-based pricing
Use the following information for questions 90 and 91.
The Selling Divisions unit sales price is P15 and its unit variable cost is P9. Its capacity is 10,000 units.
Fixed costs per unit are P4. Current outside sales are 8,000 units.
90.
What is the Selling Divisions opportunity cost per unit from selling 2,000 units to the Purchasing
Division?
a. P6
b. P15
c. P2
d. P0
91.
What is the Selling Divisions opportunity cost per unit from selling 3,000 units to the Purchasing
Division?
a. P6
b. P15
c. P2
d. P0
92.
In the minimum transfer price formula, variable cost is defined as the variable cost of
a. all units sold, both internally and externally.
b. units sold externally.
c. units not sold.
d. units sold internally.
93.
Under the negotiated transfer pricing approach, the minimum transfer price is established by the
a. purchasing division.
b. corporate headquarters management.
c. selling division.
d. corporate negotiator.
94.
Under the negotiated transfer pricing approach, the maximum transfer price is established by
the
a. purchasing division.
b. corporate headquarters management.
c. selling division.
d. corporate negotiator.
95.
Assume the Thread Division has excess capacity. The Garment Division wants the Thread
Division to furnish them additional spools of thread that could be made using the excess
capacity. In a negotiated transfer price, the Thread Division should accept as a minimum any
transfer price that exceeds the
a. total cost of producing spools for outside sales.
b. variable costs of producing the additional spools for the Garment Division.
c. contribution margin and outside spool sales.
d. foregone contribution margin on outside spool sales.
The most common method used to establish transfer prices is
a. negotiated transfer pricing.
b. market-based transfer pricing.
c. cost-plus transfer pricing.
d. cost-based transfer pricing.
96.
97.
When a sale occurs between divisions of the same company, which transfer pricing approach
may lead to the buying division overpricing its product?
a. Cost based transfer pricing
b. Market-based transfer pricing
c. Negotiated transfer pricing
d. Cost-plus transfer pricing
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Outside price paid per bd. ft.
$1.60
If the Lumber Division sells to the Construction Division, $0.30 per board foot can be saved in shipping
costs.
98.
If current outside sales are 130,000 board feet, what is the minimum transfer price that the
Lumber Division could accept?
a. $1.00
b. $1.10
c. $1.40
d. $2.00
99.
If current outside sales are 150,000 board feet, what is the minimum transfer price that the
Lumber Division could accept?
a. $1.60
b. $1.30
c. $1.10
d. $1.70
100.
If the Lumber Division has sufficient excess capacity to fulfill the Construction Divisions needs,
what will be the effect on the companys overall contribution margin?
a. Decrease by $24,000
b. Decrease by $18,000
c. Increase by $30,000
d. Increase by $27,000
What is the minimum transfer price that the Engine Division should accept?
a. $1,640
b. $1,700
c. $1,600
d. $1,000
102.
What is the increase/decrease in overall company profits if this transfer takes place?
a. Decrease P800,000
b. Increase P1,680,000
c. Decrease P2,000,000
d. Increase P18,000,000
Assuming the Can Division has sufficient capacity, what is the minimum transfer price it should
accept?
a. P0.20
b. P0.27
c. P0.18
d. P0.25
104.
Assuming the Can Division is already operating at full capacity, what is the minimum transfer
price it should accept?
a. P0.48
b. P0.55
c. P0.24
d. P0.28
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Sales (200,000) gallons
Variable costs
Contribution margin
Fixed costs
Net Income
P500,000
312,000
188,000
100,000
P 88,000
105.
Assume the Yogurt Division wants to purchase 30,000 gallons of milk from the Dairy Division.
The minimum price that will increase the Dairy Divisions profit is
a. P2.50 per gallon.
b. P0.94 per gallon.
c. P1.56 per gallon
d. P0.44 per gallon.
106.
Assume the Dairy Division is operating at capacity. If the Yogurt Division wants to purchase
30,000 gallons of milk from the Dairy Division, what is the minimum price that will allow the
Dairy Division to maintain its current net income?
a. P2.50 per gallon
b. P0.94 per gallon
c. P1.56 per gallon
d. P0.44 per gallon
107.
Negotiated transfer pricing is not always used because of each of the following reasons except
that
a. market price information is sometimes not easily obtainable.
b. a lack of trust between the negotiating divisions may lead to a breakdown in the
negotiations.
c. negotiations often lead to different pricing strategies from division to division.
d. opportunity cost is sometimes not determinable.
108.
All of the following are approaches for determining a transfer price except the
a. cost-based approach.
b. market-based approach.
c. negotiated approach.
d. time-and-material approach.
109.
When a cost-based transfer price is used, the transfer price may be based on any of the
following except
a. fixed cost.
b. full cost.
c. variable cost.
d. All of these may be used.
110.
All of the following are correct statements about the cost-based transfer price approach except
that it
a. can understate the actual contribution to profit by the selling division.
b. can reduce a division manager's control over the division's performance.
c. bases the transfer price on standard cost instead of actual cost.
d. provides incentive for the selling division to control costs.
111.
The general formula for the minimum transfer price is: minimum transfer price equals
a. fixed cost + opportunity cost.
b. external purchase price.
c. total cost + opportunity cost.
d. variable cost + opportunity cost.
112.
113.
In the formula for the minimum transfer price, opportunity cost is the __________ of the goods
sold externally.
a. variable cost
b. total cost
c. selling price
d. contribution margin
114.
The transfer price approach that conceptually should work the best is the
a. cost-based approach.
b. market-based approach.
c. negotiated price approach.
d. time-and-material pricing approach.
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115.
The transfer price approach that is often considered the best approach because it generally
provides the proper economic incentives is the
a. cost-based approach.
b. market-based approach.
c. negotiated price approach.
d. time-and-material pricing approach.
116.
All of the following are correct statements about the market-based approach except that it
a. assumes that the transfer price should be based on the most objective inputs possible.
b. provides a fairer allocation of the company's contribution margin to each division.
c. produces a higher company contribution margin than the cost-based approach.
d. ensures that each division manager is properly motivated and rewarded.
117.
118.
Assuming the selling division has available capacity, a negotiated transfer price should be within
the range of
a. fixed cost per unit and the external purchase price.
b. total cost per unit and the external purchase price.
c. variable cost per unit and the external purchase price.
d. variable cost per unit and the opportunity cost.
119.
The transfer price approach that will result in the largest contribution margin to the buying
division is the
a. cost-based approach.
b. market-based approach.
c. negotiated price approach.
d. time-and-material pricing approach.
120.
The maximum transfer price from the buying division's standpoint is the
a. total cost + opportunity cost.
b. variable cost + opportunity cost.
c. external purchase price.
d. external purchase price + opportunity cost.
Assuming the Wood Division has available capacity of 5,000 units, the minimum transfer price it
should accept is
a. P14.
b. P50.
c. P64.
d. P110.
122.
Assuming the Wood Division does not have any available capacity, the minimum transfer price it
should accept is
a. P14.
b. P50.
c. P64.
d. P110.
If the Food Division is currently operating at full capacity, what is the minimum transfer price the
Food Division should accept?
a. P20
b. P70
c. P90
d. P140
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124.
If the Food Division has 10,000 units available capacity, what is the minimum transfer price the
Food Division should accept?
a. P20
b. P70
c. P90
d. P140
125.
All of the following are correct statements about transfers between divisions located in countries
with different tax rates except that
a. differences in tax rates across countries complicate the determination of the appro-priate
transfer price.
b. many companies prefer to report more income in countries with low tax rates.
c. companies must pay income tax in the country where income is generated.
d. a decreasing number of transfers are between divisions located in different countries.
126.
127.
128.
Under the absorption-cost approach, all of the following are included in the cost base except
a. direct materials.
b. fixed manufacturing overhead.
c. selling and administrative costs.
d. variable manufacturing overhead.
129.
130.
The markup percentage in the absorption-cost approach is computed by dividing the sum of the
desired ROI per unit and
a. fixed costs per unit by manufacturing cost per unit.
b. fixed costs per unit by variable costs per unit.
c. selling and administrative expenses per unit by manufacturing cost per unit.
d. selling and administrative expenses per unit by variable costs per unit.
131.
132.
The absorption-cost approach is used by most companies for all of the following reasons except
that
a. absorption cost information is readily provided by a company's cost accounting system.
b. absorption cost provides the most defensible bases for justifying prices to interested parties.
c. basing prices on only variable costs could encourage managers to set too low a price to
boost sales.
d. this approach is more consistent with cost-volume-profit analysis.
133.
Under the variable-cost approach, the cost base includes all of the following except
a. variable selling and administrative costs.
b. variable manufacturing costs.
c. total fixed costs.
d. All of the above are included.
134.
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135.
136.
The reasons for using the variable-cost approach include all of the following except this
approach
a. avoids arbitrary allocation of common fixed costs to individual product lines.
b. is more consistent with cost-volume-profit analysis.
c. provides the most defensible bases for justifying prices to all interested parties.
d. provides the type of data managers need for pricing special orders.
137.
Maggie Co. has variable manufacturing costs per unit of P40, and fixed manufacturing cost per
unit is P30. Variable selling and administrative costs per unit are P8, while fixed selling and
administrative costs per unit are P12. Maggie desires an ROI of P15 per unit. If Maggie Co.
uses the absorption-cost approach, what is its markup percentage?
a. 8.33%
b. 50%
c. 16.67%
d. 25%
138.
Maggie Co. has variable manufacturing costs per unit of $40, and fixed manufacturing cost per
unit is P20. Variable selling and administrative costs per unit are P10, while fixed selling and
administrative costs per unit are P4. Maggie desires an ROI of P16 per unit. If Maggie Co. uses
the variable-cost approach, what is its markup percentage?
a. 50%
b. 80%
c.30%
d.100%
P10
12
11
15
d. P45.
d. 90%.
d. P123.50.
d. P45.
d. 90%.
d. P80.85.
P15
10
8
P 6
20
14
The markup percentage is 120%. What is the target selling price under the variable-cost
approach?
a. P54.20
b. P46.80
c. P39.60
d. P87.60