DEBORAH MULLER ZORBAS
Franklin Lakes New Jersey 07417
Home: (201) 848-1715 - Cell: (201) 562-4664 -
[email protected]Summary
Award winning full-time and contract marketer of key product portfolios and business units for world-class, multi-billion
dollar corporations. Dynamic communicator with a stellar record of forging valuable professional alliances and partnerships.
Continuously boosting market share and profitability through competitive product launches, targeted consumer promotions, and
unique branding strategies.
Highlights
Global/Regional Marketing
New Product Launches/White Space Innovation
Marketing Strategy
Brand Management
P&L Management
Cross-Functional Team Leadership
Product Positioning
Segmentation
Accomplishments
Marketing achievements in both full-time and contract roles
Awards for two new product introductions/line extensions, including 1 award as a contractor
P&L Management to deliver both top line and bottom line growth
Launch of multiple new product initiatives ahead of schedule
Experience
Marketing Consultant, Arm & Hammer Laundry
January 2016 to September 2016
CHURCH & DWIGHT - Ewing, New Jersey
Global new Products Marketing on Arm & Hammer Laundry detergent
Marketing Consultant, Infant Nutrition
February 2015 to July 2015
NESTLE INFANT NUTRITION - Florham Park, New Jersey
Marketing Project Lead for white space innovation.
New Products Marketing Consultant, One A Day and Tru Vitamins.
September 2014 to February 2015
BAYER CONSUMER CARE - Whippany, New Jersey
Managed eight new product opportunities across One A Day and Tru portfolios.
Concept and package development
Research preparation and fielding, vitamin prototype development and financial analysis of NPD opportunities.
Marketing Consultant Global GI Category, TUMS
June 2012 to June 2014
GLAXO SMITH KLINE - Parsippany, New Jersey
Category Lead for 2 new product launches into US market in August 2013 (Launch of Chewy Delights won GSK
Innovation excellence award).
Launches included managing global cross functional teams, P&L management, Qualitative and Quantitative
Research and Packaging Development.
Currently working on 2 new innovation launches.
Senior Marketing Manager/Contractor, Household Cleaning Products (Comet, Spic and Span, Chore Boy)
February 2010 to April 2012
PRESTIGE BRANDS INC - Irvington, New York
Managed the marketing activities of $100M business, including first new product launch on Comet in years.
New product rolled out with acceptances from key top retailers (Walmart, Target).
Developed consumer promotions to defend #1 market share position and introduced extensive consumer centric market
research to brand, where none had previously been done.
Executive Marketing Consultant, Planters Peanuts & Balance Nutrition/Energy Bars
July 2008 to December 2009
KRAFT FOODS GLOBAL INC - East Hanover, New Jersey
Directed marketing initiatives and integrated promotions for $750M core Planters business; supervised three
direct reports.
Managed new Packaging options team.
Oversaw launch of portfolio quality initiative.
Led the advertising strategy for innovative new commercial launch.
Strategically defined and positioned Planters portfolio through innovative brand development.
Director of Vertical Marketing
January 2007 to June 2008
MYRON CORPORATION - Maywood, New Jersey
Directed marketing functions including strategic planning, budgeting, promotions, event/tradeshow planning,
collateral materials, partnerships.
Managed Cross-Functional Teams
Generated $2M Incremental revenue within first year of program
Executive Marketing Consultant, Stride Gum
July 2006 to December 2006
CADBURY ADAMS - Parsippany, New Jersey
Delivered innovative 3-5 year strategic plan for new product in a short time frame.
Plan included product line expansion, distribution expansion, promotions and enhanced consumer insights.
Developed new gum prototype with R&D which launched into market after my assignment concluded.
Business Unit Manager/Director of Marketing
March 2004 to June 2006
HUNTER DOUGLAS - Upper Saddle River, New Jersey
Business Unit Manager: Managed 5 direct and 30 indirect cross-functional reports; boosted profitability $1.7M
and improved production within 6 months of assuming position; industry award for "Product of the Year".
Director of Marketing: Directed all aspects of marketing, branding, product launches, strategic planning and
consumer research; industry award for "Best In Class Product Launch"; grew sales $10M or 35% in 6 months by
launching innovative product line 3 months ahead of schedule.
Senior Brand Manager/Brand Manager/Associate Brand Manager
January 1996 to January 2003
RECKITT BENCKISER - Wayne, New Jersey
Senior Brand Manager: Directed all facets of brand management for $130M EPA-regulated LYSOL Lavatory
Care category, with 4 direct reports; Reckitt Benckiser Marketing representative to the Walmart Business Team;
led successful launch of global new product, achieving #1 market share and generating $15M in sales in 15
months; boosted sales $30M via innovative cross-LYSOL ($450M business) consumer promotional initiative.
Brand Manager: Developed brand strategies, improvement, and revitalization initiatives for $65M Spray 'N
Wash business, $25M Mop & Glo brand, Old English, and French's Mustard; significantly boosted Mop & Glo
market share in 6 months by revamping brand; included new graphics, award-winning new global bottle design,
positioning, and media coverage; delivered $1.5M incremental sales in year one following launch of French's
Mustard seasonal pack into Warehouse Club Channel as trial vehicle for retail.
Associate Brand Manager: Developed and implemented programs into the Warehouse Club Channel.
Education
Master of Business Administration : Marketing
Fairleigh Dickinson University - Teaneck, New Jersey
Bachelor of Science : Business/French
Cedar Crest College - Allentown, Pennsylvania
French coursework
Institute for American Universities - Aix-en-Provence, France
