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New Alan Fletcher Presentation-Ilovepdf-Compressed

Alan Fletcher was born in Kenya and moved to England at age 5. He attended four art schools including the Royal College of Art and Yale University. Fletcher is considered one of the most highly regarded graphic designers of his generation and founded the design firms Fletcher/Forbes/Gill in 1962 and Pentagram in 1972. His work was praised for its consistent use of primary colors, handmade appearance, incorporation of handwriting over typefaces, mixed media approach, and typically white or textured backgrounds.

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440 views14 pages

New Alan Fletcher Presentation-Ilovepdf-Compressed

Alan Fletcher was born in Kenya and moved to England at age 5. He attended four art schools including the Royal College of Art and Yale University. Fletcher is considered one of the most highly regarded graphic designers of his generation and founded the design firms Fletcher/Forbes/Gill in 1962 and Pentagram in 1972. His work was praised for its consistent use of primary colors, handmade appearance, incorporation of handwriting over typefaces, mixed media approach, and typically white or textured backgrounds.

Uploaded by

api-320298400
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Alan Fletcher

Presentation by Natalie Blundell

Brief History
Brief History
Born in Nairobi, Kenya
Moved back to England, aged 5
Attended 4 art schools in his lifetime:
Hammersmith, Central School, Royal College of Art
and Yale University

Most known for


Throughout the years

Why is he important?
the most highly regarded graphic designer of his generation,
and probably one of the most prolific The Daily Telegraph
Very few designers have not read or do not own his book:
The Art of Looking Sideways (2001)
Founder of Fletcher/Forbes/Gill in 1962
Founder of Pentagram in 1972
Had a different/interesting approach to design in comparison
with others from his time.

Important characteristics of his work


Consistent use of primary colours
Hand-made and honest
appearance
Handwriting favoured over
typefaces
Mixed media approach
Typically white or textured
backgrounds

Fletchers style

My attempt

Thoughts and approach to design

Clients
Clients and

companies

Idea development

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