Scribd
Upload
1K views

Weekly Log Book: Weeks Activities Performed

My 8-week internship at GCMMF Ltd. in Rajkot, India involved understanding marketing concepts, especially market penetration for Amul beverages. Over the internship I visited distributors and retailers to analyze sales and customer awareness. I also surveyed customers and uncovered more Amul Preferred Outlets. In the final week, I analyzed the potential of starting a push-cart business for Amul beverages based on sales data collected over the internship.

Uploaded by

Raj Padshah
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
1K views

Weekly Log Book: Weeks Activities Performed

My 8-week internship at GCMMF Ltd. in Rajkot, India involved understanding marketing concepts, especially market penetration for Amul beverages. Over the internship I visited distributors and retailers to analyze sales and customer awareness. I also surveyed customers and uncovered more Amul Preferred Outlets. In the final week, I analyzed the potential of starting a push-cart business for Amul beverages based on sales data collected over the internship.

Uploaded by

Raj Padshah
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 2

WEEKLY LOG BOOK

My internship at GCMMF Ltd., Rajkot started on 23-May-2016 with an objective of


understanding the concepts involved in Marketing (especially Market Penetration). It went on
for 53 days i.e. till 15-July-2016. Below is the weekly summary of the activities I performed
during my internship:

Weeks
Week 1: Induction
(23-May to 26-May)

Activities Performed
I was briefed about the history of AMUL, its business model and its
current stats. They provided me the Paint Catalogue which carried the
design of all the Amul Beverages along with their colour codes.

They provided me the On-field training of how to approach retailers


On-Field Training

and get their responses. Later, I went to the first Distributor SWEET

(27-May to 29-May)

CENTRE who had closed all of its operations for provision stores and
are only supplying to the big departmental stores.

Week 2: Market
Visits
(30-May to 4-June)

The second distributor was SUBIN ENTREPRISE and I covered 6


routes in the week. The areas covered were 150 ft ring road, Jagnath,
Jagnath-2, Raiya Road, and Airport Road. The last day I visited all the
Amul Preferred Outlets to ensure the on-time delivery of their orders.

The third distributor was BHAGIRATH ENTERPRISE who is the


Week 3: Market

main distributor of Amul in Rajkot city. His transactions are almost

Visits

done over phone and other routes covered Kothariya Nagar, Gayatri

(6-June to 11-June)

Nagar, Vidhya Nagar, Ramnagar, Krushnagar, and Bhaktinagar. Here,


the route Gayatri Nagar was created on the day.

Week 4: Market
Visits
(13-June to 18-June)

The next distributor was SRI HARI AGENCY. He was new in the
pipeline and thus, we developed routes for them. The areas covered
were University Road, Ambika Township, Nana Mava, Mavdi Chowk,
Kalavad Road, and Punit Nagar.

Week 5: Chain

In this week, I visited all the big chains of stores to know their daily

Stores

sales, analyse the competitors market, their grievances with the Amul,

(20-June to 25-June)

their reasons for not stocking whole of the Beverages Range.

Now, I prepared the questionnaire for customers to know their


Week 6: Customer

awareness level regarding the Amul Beverages and to determine the

responses

most effective advertisement tool. I collected responses from various

(27-June to 2-July)

locations like Race Course at morning and evening times, Gardens, and
Super-markets.

I did the survey of Amul Preferred Outlets located on the Railway


Week 7: Uncovered
APOs.
(4-July to 9-July)

station and near bus stand. Also, I contacted various gymnasiums and
other fitness centres and explained them the benefits of drinking Amul
Pro (as it contains Weigh Protein), and tried to convince the
management of HEMU GADVI HALL for stocking the products
during the shows.

In this week, I visited Race Course at night time because of heavy rush
Week 8: Analysed

at that time and analysed the success potential of starting a push-cart

Push-Cart Potential

and gave the details to my mentor Sh Uchit M Desai. Because of

(11-July to 13-July)

limited time, I was unable to perform breakeven analysis and other


financial details.

On 14-July-2016, I made my report along with the analysis and interpretation of data. On the
next day, 15-July-2016, I submitted my report and returned the Paint Catalogue to my
mentor. He provided me the certificate of Internship completion after the verification of my
report.

You might also like