GE 1702: Essential Academic English Shinawatra University
GE 1702: Essential Academic English Shinawatra University
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What is Sampling?
When undertaking a research project, a researcher has a question or set of questions that hoe
or she wants to answer. For example, if the researcher would like to know the information
technology needs of University students in Thailand, she would have to identify the
population. In this case, the population would be all university students at in Thailand.
This illustrates a basic problem that all researcher have to face in their research project.
There are hundreds of thousands of university students in Thailand? . Clearly, the
researcher cannot study every university students in Thailand. This is where sampling comes
into the research process.
Sampling can be defined as .the process of selecting units (e.g., people, organizations)
from a population of interest so that by studying the sample we may fairly generalize our
results back to the population from which they were chosen (Trachoma, 2006, n.p.). It is
possible therefore to use sampling techniques to select a smaller group - or sample - from the
population that will statistically represent the whole population. It is often necessary to use
sampling because researchers usually do not have the time, energy, money or resources to
study the whole population.
Sampling Methods
Sampling methods are normally classified as either probability or non-probability. In
probability samples, each member of the population equal chance of being chosen to be in the
sample. According to StatPac (2012, n.p.) The advantage of probability sampling is that
sampling error can be calculated. Sampling error is the degree to which a sample might
differ from the population. When inferring to the population, results are reported plus or
minus the sampling error. Probability sampling methods include random sampling,
systematic sampling, and stratified sampling.
In non-probability sampling, the sample group is selected from the population and the how
the sample differs from the the population cannot be determined. Non-probability methods
include convenience sampling, judgment sampling and quota sampling.
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4. There is seldom justification in behavioral research for sample sizes of less than 30 or
larger than 500.
5. Within these limits (30 to 500), the use of a sample about 10% size of the parent
population is recommended.
In 1970 Krejcie & Morgan (p.608) produced a table for determining sample size based on
work done by the National Education Association . According to this table, if you have a
finite population of 380 an appropriate sample size would be 191.
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References
Krejcie & Morgan (1970,) Determining Sample Size for Research Activities. Retrieved
October 28. 2012 From: http://people.usd.edu/~mbaron/edad810/Krejcie.pdf
Trachoma, William M.K. (2006). Sampling. Retrieved October 28. 2012 From: http://
www.socialresearchmethods.net/kb/sampling.php
StatPac. (2012). Survey Sampling Methods. Retrieved October 28. 2012 From: http://
www.statpac.com/surveys/sampling.htm
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