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Edgar Dale

Edgar Dale was an American educator born in 1900 who developed the Cone of Experience model for analyzing different types of audiovisual media based on their level of concreteness. He had a long career in education, working as a teacher and administrator before becoming a professor at Ohio State University where he taught until retiring in 1970. Dale made significant contributions to the use of visual and audio instructional methods.

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222 views3 pages

Edgar Dale

Edgar Dale was an American educator born in 1900 who developed the Cone of Experience model for analyzing different types of audiovisual media based on their level of concreteness. He had a long career in education, working as a teacher and administrator before becoming a professor at Ohio State University where he taught until retiring in 1970. Dale made significant contributions to the use of visual and audio instructional methods.

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emely balagot
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Edgar Dale was an American educator who developed the Cone of Experience.

He made several
contributions to audio and visual instruction, including a methodology for analyzing the content
of motion pictures. Wikipedia
Born: 27 April 1900, Benson, Minnesota, United States
Died: 8 March 1985, Columbus, Ohio, United States
Education: University of Chicago, University of North Dakota

Edgar Dale (April 27, 1900 in Benson, Minnesota, March 8, 1985 in Columbus, Ohio) was an
American educator who developed the Cone of Experience. He made several contributions to
audio and visual instruction, including a methodology for analyzing the content of motion
pictures.

Early career
Edgar Dale was born on April 27, 1900 in Benson, Minnesota. He received a B.A. and M.A.
from the University of North Dakota and a Ph.D from the University of Chicago.[1] His doctoral
thesis was titled "Factual Basis for Curriculum Revision in Arithmetic with Special Reference to
Children's Understanding of Business Terms."[2] and is precursor for his later work with
vocabulary and readability.

From 1921 to 1924, Dale was a teacher and the superintendent of schools in Webster, North
Dakota. In 1924, he became a teacher at junior high school in Winnetka, Illinois, where he stayed
until 1926.In 1928, Dale's interest in film led to a position with Eastman Kodak as a member of
the editorial staff of Eastman Teaching Films in Rochester, New York for one year.[3]

In 1929, Dale left Kodak to become a professor at Ohio State University.[4] Dale remained a
professor at OSU until his retirement in 1970.[5]

In 1933, Dale wrote a paper on how to effectively create a high school film appreciation class.
This paper has been noted for having a very different view of adolescent interaction with films
than that taken by the Film Control Boards of the time.[6]

Dale died March 8, 1985 in Columbus, Ohio.

Cone of Experience
In 1946, Dale introduced the Cone of Experience concept in a textbook on audiovisual methods
in teaching. He revised it for a second printing in 1954 and again in 1969.[7]

An example of the false "cone of learning" attributed to Dale

Dale's "Cone of Experience," which he intended to provide an intuitive model of the


concreteness of various kinds of audiovisual media, has been widely misrepresented. Often
referred to as the "Cone of Learning," it purports to inform viewers of how much people
remember based on how they encounter information.

However, Dale included no numbers and did not base his cone on scientific research, and he also
warned readers not to take the cone too seriously.[8] The numbers originated from 1967, when a
Mobil oil company employee, D.G. Treichler, published a non-scholarly article in Film and
Audio-Visual Communications.[9][10]

Awards
Educational Film Library Association Award (1961)
Eastman Kodak Gold Medal Award (1968)
Distinguished Services Award (1972)
National Reading Hall of Fame (1972)

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