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Coca Cola Company: Coca-Cola (Often Referred To Simply As Coke) Is An American

Coca-Cola was invented in the late 19th century by John Pemberton and was later bought and marketed successfully by Asa Griggs Candler, leading to Coke's dominance of the soft drink market in the 20th century. The drink originally contained kola nuts and coca leaves. While the formula remains a trade secret, it is produced by The Coca-Cola Company in Atlanta, Georgia and distributed in over 200 countries worldwide, except for Cuba and North Korea which are under US trade embargoes.

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Arina Sapovalova
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23 views

Coca Cola Company: Coca-Cola (Often Referred To Simply As Coke) Is An American

Coca-Cola was invented in the late 19th century by John Pemberton and was later bought and marketed successfully by Asa Griggs Candler, leading to Coke's dominance of the soft drink market in the 20th century. The drink originally contained kola nuts and coca leaves. While the formula remains a trade secret, it is produced by The Coca-Cola Company in Atlanta, Georgia and distributed in over 200 countries worldwide, except for Cuba and North Korea which are under US trade embargoes.

Uploaded by

Arina Sapovalova
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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COCA COLA COMPANY

Coca-Cola (often referred to simply as Coke) is an American carbonated soft drink[1] produced
by The Coca-Cola Company in Atlanta, Georgia, United States. Originally intended as a patent
medicine, it was invented in the late 19th century by John Pemberton. Coca-Cola was bought out by
businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world
soft-drink market throughout the 20th century. The drink's name refers to two of its original
ingredients, which were kola nuts (a source of caffeine) and coca leaves. The current formula of
Coca-Cola remains a trade secret, although a variety of reported recipes and experimental
recreations have been published.

Geographic segmentation-The Coca-Cola Company has two types of ownership: public


shareholding and institutional shareholding. The Coca-Cola Company is a public company that
trades its shares on the New York Stock Exchange, and its stock is owned by thousands of
shareholders and investors around the world.More than 200 countries. It's actually quite
difficult to think of a country where it's not available. Even in countries where we do not
manufacture Coca-Cola, many entrepreneurs will import it from neighbouring countries. There
are now just two countries in the world where Coca-Cola cannot be bought or sold - at least, not
officially. They are Cuba and North Korea, which are both under long-term US trade embargoes
(Cuba since 1962 and North Korea since 1950).

Operating variables-

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