Zippy's

What combination of Razors and Zoomers should Zippy produce to maximize total contribution to profit?

Razors Zoomers Objective Function

Production Total Decision Variables
Margin $70.00 $40.00 $0.00 Constraints
Model coefficients

Razors Zoomers Usage Maximum Resources

Polymer 2 1 0 900 pounds
Labor 3 4 0 2400 hours
Total Production 1 1 0 700 units
Product Mix 1 -1 0 300 units
Decision Variables
R - production quantity of Racers
Z = production quantity of Zoomers

Question 1. Using R and Z as decision variables, what is the

Algebraic Representation for Zippy's Objective function?

MAX 70R + 40Z

Question 2. What is the equation for the constraint on Labor?

3R + 4Z 2400

Question 3. What is the constraint on the number of Racers v.

Zoomers?

R-Z 300

Question 4. Adapt this worksheet from Champions Sports to the

Model for Zippy's. Update the heading, and all of the labels (what
do the DV represent, what are the constraint equations, and what
are the units on the constraints. Be sure to delete/insert any
(un)necessary rows.
 Champion Sports
What combination of boxers and briefs should we produce to maximize our profits, given the constraints?

Boxers Briefs Objective Function 3x+4.5y

Production 3 Total Decision Variables # of boxes and # of briefs
Margin $3.00 $4.50 Constraints x+y=600; 0.4x+0.5y=300; x+2y=900
Model coefficients

Boxers Briefs Usage Maximum Resources

Material 0.4 0.5 300 yards
Logos 1 0 600 logos
Labor 1 2 900 hours
Demand 0 1 375 units
Non-negativity constraints:
boxers_made 0
briefs_made 0

Here is the basic LP model as laid out for you. The coefficients are already present and
cells are named. You need to fill in the relevant equations. The decision variables are
'input cells'. You can manually "guess" these numbers.
y=300; x+2y=900
 Champion Sports

Razors
Zoomers Objective Function
oduction 0 0 Total Decision Variables
Margin ### ### $0.00The Constraints
equation for
Model coefficients
the
constraint
A constant
Razors
Zoomers Usage Maximum Resources
representin
Material 0.4 0.5 0 ###yards g the
###logos constraint
Logos 1 0 0
threshold
Labor 1 2 0 ###hours
Demand 0 1 0 ###units
Non-negativity constraints:
boxers_made 0
briefs_made 0

Here we show how you can formulate your LP model using the
SUMPRODUCT function assuming that you have lined up your
decision variables as well as the coefficients for your objective
function and constraints. There are equivalent ways of entering
the formulas for your contraints and objective function. In other
words, you can use different built-in functions that produce the
same result.
RECALL: From your knowledge of Excel, that to 'toggle' (or switch)
between a spreadsheet view that prints the equations in each cell
or shows the actual 'values' in each cell, press the <CTRL> key and
the <` or ~> key at the same time. The <` or ~> key is usually on
the upper left corner of your keyboard by the <1 or !> key.
 Aqua-Spas Hydro-Luxes
Number to Make 4 4 Total Profit
Unit Profits $350 $300 $2,600

Constraints Used Available

Pumps Req'd 1 1 8 <= 200
Labor Req'd 9 6 60 <= 1566
Tubing Req'd 12 16 112 <= 2880

We can make a "copy" of our Champion Sports worksheet and then "adapt" it to the
problem for HotTubs.
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briefs_made 0
Optional Recitation Exercise:

See the Recitation slides on American Auto. Write the algebraic

epresentation below where: T = TV broadcasts and M = print
campaigns. Pay attention to units. How can you keep the scale of
your coefficients relatively similar?

Beginning with Boxers and Briefs, adapt the worksheet to support

he American Auto marketing mix business problem.
 Champion Sports Friday GSI Rec

What combination of boxers and briefs should we produce to maximize our profits, given the constraints? Beginning with
formulation to a
Boxers Briefs Objective Function in the Recitation
Production Total Decision Variables
Margin $3.00 $4.50 Constraints
Model coefficients

Boxers Briefs Usage Maximum Resources

Material 0.4 0.5 300 yards
Logos 1 0 600 logos
Labor 1 2 900 hours
Demand 0 1 375 units
Non-negativity constraints:
boxers_made 0
briefs_made 0
Friday GSI Recitation

Beginning with the Boxers and Briefs worksheet, adapt the Excel
formulation to a different problem: Blakctop Refining as presented
in the Recitation Notes for the Friday, GSI recitation.