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Customer Buying Behaviour Questionnaire

The document is a questionnaire to study consumer buying behavior and preferences towards Hero brand motorcycles in Tiruvarur district. It contains 17 multiple choice and short answer questions regarding respondents' demographics, preferred Hero motorcycle models, factors influencing purchase decisions, sources of information, satisfaction levels, and desired extra features. The purpose is to gather data for a project report on consumer behavior towards Hero bikes in the given region.

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Mohamed Bhathurudeen
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2K views

Customer Buying Behaviour Questionnaire

The document is a questionnaire to study consumer buying behavior and preferences towards Hero brand motorcycles in Tiruvarur district. It contains 17 multiple choice and short answer questions regarding respondents' demographics, preferred Hero motorcycle models, factors influencing purchase decisions, sources of information, satisfaction levels, and desired extra features. The purpose is to gather data for a project report on consumer behavior towards Hero bikes in the given region.

Uploaded by

Mohamed Bhathurudeen
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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QUESTIONNAIRE

The purpose of this questionnaire is to develop Project Report An empirical


study on consumer buying behaviour of two-wheelers with special reference to
hero bikes towards tiruvarur district as partial requirement of my summer
project for MBA degree in Madras UniversityChennai.
Name
__________________________________________________________
1. Gender [ ] Male [ ] Female
2. Age [ ] < 25 [ ] 25-30 [ ] 31-35 [ ] 36-40 [ ] > 40
3. Occupation
[ ] Business man [ ] Employee [ ] Student
[ ] Professional [ ] other
4. Monthly Income
[ ] < 15000 [ ] 15000 - 25000 [ ] 25000-30000
[ ] 30000 - 40000 [ ] > 40000
5. Which bike do you prefer in Hero Brand?
[ ] Splendor [ ] Passion [ ] Karizma [ ] Other
[ ] CBZ Xtreme [ ] Glamour [ ] Maestro (or) Duet
6. How long you are using the Hero Bike?
[ ] < 1 year [ ] 1 - 2 years [ ] 2 - 3 years
[ ] 3 - 4 years [ ] > 4 years
7. Who promotes you to purchase this Hero Bike?
[ ] Family member [ ] Friends [ ] Self [ ] Neighbours
8. What is the suitable time for you to purchase a Bike?
[ ] Festival offer [ ] Exchange offer [ ] Discount offer
[ ] Family function [ ] New Arrivals [ ] Other
9. Which factor do you consider the most while purchasing Bikes?
[ ] Style [ ] Price [ ] Comfort
[ ] Mileage [ ] Performance [ ] Brand image
10. What is your source of finance?
[ ] Bank Loan [ ] Finance Company
[ ] Self-financing [ ] Any Other
11. What is your purpose for buying Bikes?
[ ] Personal [ ] Official [ ] Both
12. What is the source of information about the brand?
[ ] News Paper [ ] TV Advertisements
[ ] Magazines [ ] Family and friends
[ ] Showroom [ ] Internet
13. What price would you like to pay for buying Hero Bikes?
[ ] < 50000 [ ] 50000-65000 [ ] 65000-80000
[ ] 80000-100000 [ ] > 100000
14. Rank the following factors do you like most in your two-wheeler from (1 6)
according to your convenience.
Luggage space [ ]
Fuel Efficiency [ ]
Pick up [ ]
Resale value [ ]
Driving comfort [ ]
Outlook [ ]
15. How do you rate your experience with your current Bike?
[ ] Highly Satisfied [ ] Satisfied [ ] Neutral
[ ] Dissatisfied [ ] Highly Dissatisfied
16. Which Extra Facilities do you prefer to add in HERO Bikes?
_________________________________________________________________
17. Do you prefer HERO Bikes to your Neighbours?
[ ] Yes [ ] No

Thank you very much for your time and patience in completing this questionnaire.

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