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Wearable Technologies: Scott Mcgregor President & Ceo, Broadcom Corporation

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0% found this document useful (0 votes)
97 views

Wearable Technologies: Scott Mcgregor President & Ceo, Broadcom Corporation

technology

Uploaded by

Ravi Pilgar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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WEARABLE TECHNOLOGIES

ENABLING THE NEXT WAVE OF INTERNET OF THINGS INNOVATION

Scott McGregor
President & CEO, Broadcom Corporation
2013 Broadcom Corporation. All rights reserved. 1
CAUTIONARY STATEMENT

This presentation may contain forward-looking statements within the meaning of the federal securities laws, including the Private
Securities Litigation Reform Act of 1995. These forward-looking statements may include the potential growth of the markets in which
we compete and the development status and planned availability of new products. In fact, all statements that we make or incorporate
by reference in the presentation, other than statements or characterizations of historical fact, are forward-looking statements. It should
be clearly understood that these forward-looking statements, and our assumptions about the factors that influence them, are based on
the limited information available to us at this date. Such information is subject to change, and we may not inform you when changes
occur. We undertake no obligation to revise or update publicly any forward-looking statement to reflect future events or circumstances.
Forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that are
difficult to predict. Therefore, our actual results could differ materially and adversely from those described in the statements you hear
today as a result of various factors. We refer you to our Form 10-K for the year ended December 31, 2012, subsequent and
forthcoming 10-Qs and other filings with the SEC, which discuss some of the important risk factors that could contribute to such
differences or otherwise affect our business, results of operations and financial condition.
For additional financial and statistical information, including the information disclosed in accordance with SEC Regulation G, please
see the Investors section of our website.

Broadcom, the pulse logo, Connecting everything, the Connecting everything logo, and the 5G WiFi logo are among the trademarks of Broadcom Corporation and/or its affiliates in the United States, certain other countries
and/or the EU. Any other trademarks or trade names mentioned are the property of their respective owners.

2013 Broadcom Corporation. All rights reserved. 2


WHAT ARE
IS THE
DO THEY
INTERNET
HAVE INTECHNOLOGIES?
WEARABLE OF
COMMON?
THINGS?

Connectivity

Everything Connected to the Network Body-borne Computing & Sensors


2013 Broadcom Corporation. All rights reserved. 3
WHY THE MARKET IS INTERESTING

50B
50 THINGS
connected

5B
Billions

40 PEOPLE
connected

30 1B
PLACES
connected

20

THINGS
10

PEOPLE

0 PLACES
1900 1990 2000 2010 2020
Source: Ericsson Mobility Report, On The Pulse Of The Networked Society, June 2013
2013 Broadcom Corporation. All rights reserved. 4
POINTS OF EXPECTED MARKET ACCELERATION

Mobile video traffic growth


$1.2T Inthenew opportunities from
Internet of things 60% rate through 20181

Increase in the number Growth of mobile data traffic


10X of wearable devices over
the next 3-4 years
12X between 2012 and 20181

Wirelessly connected Percent of worlds population


30B devices by 20204 60% covered by LTE by 20181

Smartphone subscriptions Increase in mobile data


4.5B by the end of 20181 2X traffic between Q1 2012
and Q1 20131

Source: 1Ericsson Mobility Report, On The Pulse Of The Networked Society, June 2013 ; 2Cisco 2013;
3Mary Meeker, Internet Trends Report 2013; 4ABI Research June 2013; 5IDC June 2013

2013 Broadcom Corporation. All rights reserved. 5


WHATS DRIVING GROWTH AND ADOPTION

HARDWARE/ SOFTWARE NEW BUSINESS RETAIL AND


COMPONENT ECOSYSTEM MODELS INTERNET IMPACT
INNOVATION

2013 Broadcom Corporation. All rights reserved. 6


MAJOR ADVANCES IN WIRELESS HEALTH APPLICATIONS

Expected to Transform the Healthcare Industry


MINIATURIZED SENSORS
Enable a broad range of health monitoring services
Offer real-time connectivity to service providers
Ensure 24/7 health monitoring

2013 Broadcom Corporation. All rights reserved. 7


INNOVATIONS IN AUTOMOTIVE CONNECTIVITY

Automotive Semi Demand Estimated to Reach $39B by 2018*

UBIQUITOUS BROADBAND CONNECTIVITY


(VIA LTE AND WI-FI)
Seamless access to cloud content
SOPHISTICATED NETWORK ELEMENTS
Multimedia entertainment
Navigation and driver assistance
Passenger safety and comfort
SENSOR INTEGRATION (GPS + WI-FI + RADAR +
IMAGING) WILL ENABLE SELF-DRIVING VEHICLES
R&D dates back to the 1980s funded by DARPA and the
European Commission
Numerous manufacturers have announced intent
to introduce autonomous driving capability by 2020

Source: ABI Research, 2012


2013 Broadcom Corporation. All rights reserved. 8
MANY MORE INTERESTING APPLICATIONS IN MOTION

Glasses
Location Monitoring Pollution Detection
Urban Noise Maps
Smart Home Security
Cardiac Monitoring
Smart Parking
Water Quality Monitoring
Health Monitor
Structural Health Smart Watch
Smart Appliances & Home Automation
Traffic Congestion

Smart Metering Patient Monitor


Pet Location & Fitness Outside Hospital
Energy and Water Use
Wearable Fitness Sensors
Smart Grids
Smart Irrigation Waste Detection
Water Leakages

Healthcare, Automotive, Supply Chain, Intelligent Buildings,


Consumer Electronics, Retail, Construction, Emergency Service

2013 Broadcom Corporation. All rights reserved. 9


CREATION OF SMART CITIES

Location Monitoring

Urban Noise Maps

Smart Parking

Energy and Water Use


Structural Health

Traffic Congestion
Water Leakages
Smart Grids

2013 Broadcom Corporation. All rights reserved. 10


ACCELERATION IN SMART HOME SYSTEMS

Pollution Detection

Smart Home Security

Water Quality Monitoring

Smart Appliances & Home Automation

Smart Metering
Pet Location & Fitness

Smart Irrigation Waste Detection

2013 Broadcom Corporation. All rights reserved. 11


GROWTH OF WEARABLES TAKING SHAPE

2013 Broadcom Corporation. All rights reserved. 12


ACCESSORIZING YOUR SMARTPHONE

The SMARTPHONE is your


hub and can be paired with a
range of wearable technology
BRAINS AND PERFORMANCE
Application processor
Full suite of connectivity
Mobile baseband
Bluetooth
Wi-Fi
NFC
Platform for applications
Readable

2013 Broadcom Corporation. All rights reserved. 13


WEARABLES PRODUCTS SOLD ESTIMATED TO GROW 366% BY 2017*

Source: Juniper Research, January 2013


2013 Broadcom Corporation. All rights reserved. 14
14
FAVORABLE MARKET DYNAMICS

No Standard Device Type Lots of Niche Markets


Established Infrastructure Low Barriers to Entry
No Entrenched Competitors Innovation Will Win

2013 Broadcom Corporation. All rights reserved. 15


OPEN THE DOOR TO INNOVATION

ROBUST SOFTWARE ECOSYSTEM


iOS and Android
Millions of experienced developers

LOW COMPONENT COSTS


Connectivity for $2-$10
Low entry costs

OPEN STANDARDS
Wi-Fi
Bluetooth
NFC
Many CPU options
Multiple embedded RTOS

2013 Broadcom Corporation. All rights reserved. 16


16
WHERE THERE IS NO WALLED GARDEN

2013 Broadcom Corporation. All rights reserved. 17


KEY ATTRIBUTES FOR WEARABLES

POWER EFFICIENT LONG BATTERY LIFE


SMALL FOOTPRINT UNOBTRUSIVE
CONNECTED STYLIZED
SECURE ACCURATE SENSOR
COST EFFECTIVE ACCESSIBLE
2013 Broadcom Corporation. All rights reserved. 18
BROADCOM WIRELESS INTERNET CONNECTIVITY FOR
EMBEDDED DEVICES (WICED)
WICED WI-FI WICED SMART
Always on Connection to the Home Network Bluetooth Boost for Low-power Products

Home Health and Automotive Health and


Appliances Wellness Wellness

Home, Security
and Automation Games and
Entertainment Connecting Home, Security Sports and
and Automation Fitness
Everything,
Everyday

2013 Broadcom Corporation. All rights reserved. 19


WICED SMART ADVANTAGE FOR WEARABLES

Extensive Peripherals
Up to 20ch ADCs Blood Pressure, Pulse
Up to 4 Ch PWM Glucometer
ECG
Small form factor
Smart Bandages
Timed wakeup
Smart Pills or
Low Voltage, Low Power Operation Internal Sensors

Direct drive from a Zn-O [1.2V] battery


Can run for >year on a CR2016 coin cell Weight/Body Composition
Power consumption (DC-DC 3V): Environmental Sensors
Tx(0dBm) [I= 9.1mA, P= 27.3mW]
Rx(0dBm) [I= 9.8mA, P= 29.4mW] Pedometer
Deep-Sleep [I= 750nA, P= 2.2uW]
Multiple Interface Support
SPI, I2C and UART
Security ROM-based Profile Support Includes
RSA library build into the ROM (BCM20737) Proximity, find me, BGM, CGM, HRM, Cadence
Enhanced LE security Temperature
Network and Time, Automation
Easy Gateway Integration
WICED SMART leverages WICED Bridge
2013 Broadcom Corporation. All rights reserved. 20
WHATS EXCITING ABOUT THE WEARABLE OPPORTUNITY

OPEN DEVELOPMENT PLATFORM


CONNECTED AND UNOBTRUSIVE
ALWAYS-ON

2013 Broadcom Corporation. All rights reserved. 21


21
THINGS TO KEEP IN MIND

Dont Do
Sacrifice performance for looks Connect to what matters to you
Forget wearables are part of your Try a new health or fitness wearable
digital footprint Support innovation and innovators
Connect things just because you can Imagine the unimaginable
Develop electronic isolation and then make it real

2013 Broadcom Corporation. All rights reserved. 22


THANK YOU

23

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