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Book Review: Marketing For Cultural Organizations by Bonita M. Kolb

This book review discusses the book "Marketing for Cultural Organizations" by Bonita M. Kolb. The book provides strategies for cultural organizations like museums, zoos, and art galleries to develop marketing campaigns to promote their missions and attract more visitors and donors. It offers case studies and recommendations for targeting specific demographics and communities to raise awareness of programs and events.

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Ishita Sood
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79 views

Book Review: Marketing For Cultural Organizations by Bonita M. Kolb

This book review discusses the book "Marketing for Cultural Organizations" by Bonita M. Kolb. The book provides strategies for cultural organizations like museums, zoos, and art galleries to develop marketing campaigns to promote their missions and attract more visitors and donors. It offers case studies and recommendations for targeting specific demographics and communities to raise awareness of programs and events.

Uploaded by

Ishita Sood
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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BOOK REVIEW : MARKETING FOR

CULTURAL ORGANIZATIONS BY
BONITA M. KOLB

Submitted By:

Ishita Sood

MBA GEN A

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