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Generation Z: Forbes Magazine

Generation Z is the first generation to have widespread access to the Internet from a young age. They have been heavily influenced by technology in terms of communication and education, with 77% owning cellphones by age 12-17 in 2015. Gen Z spends significant time using computers and smartphones daily, and their purchasing decisions are influenced by social media. As a diverse generation with mixed ethnicities, Gen Z is passionate about their future careers and communities.

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39 views

Generation Z: Forbes Magazine

Generation Z is the first generation to have widespread access to the Internet from a young age. They have been heavily influenced by technology in terms of communication and education, with 77% owning cellphones by age 12-17 in 2015. Gen Z spends significant time using computers and smartphones daily, and their purchasing decisions are influenced by social media. As a diverse generation with mixed ethnicities, Gen Z is passionate about their future careers and communities.

Uploaded by

Vladut Irina-elena
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Generation Z

Generation Z is the first to have Internet technology so readily available at a very young
age. With the web revolution that occurred throughout the 1990s, they have been exposed to an
unprecedented amount of technology in their upbringing. As technology became more compact
and affordable, the popularity of smartphones in the United States grew exponentially. With 77%
of 1217 year olds owning a cellphone in 2015, technology has strongly influenced Generation Z
in terms of communication and education. Forbes magazine suggested that by the time
Generation Z entered the workplace, digital technology would be an aspect of almost all career
paths.
Anthony Turner characterizes Generation Z as having a 'digital bond to the Internet', and
argues that it may help youth to escape from emotional and mental struggles they face
offline. According to US consultants Sparks and Honey in 2014, 41% of Generation Z spend more
than three hours per day using computers for purposes other than schoolwork, compared to 22%
in 2004.
In 2015, Generation Z comprised the largest portion of the U.S. population, at nearly
26%, edging out Millennials (24.5%), and the generation is estimated to generate $44 billion in
annual spending. About three-quarters of 1317 years olds use their cellphones daily, more than
they watch TV. Over half of surveyed mothers say the demo influences them in purchasing
decisions for toys, apparel, dinner choices, entertainment, TV, mobile and computers. Among
social media, only Instagram is in popularity in the demo.
An online newspaper about texting, SMS and MMS writes that teens own cellphones
without necessarily needing them. As children become teenagers, receiving a phone is considered
a rite of passage in some countries, allowing the owner to be further connected with their peers
and it is now a social norm to have one at an early age. An article from the Pew Research
Center stated that "nearly three-quarters of teens have or have access to a smartphone and 30%
have a basic phone, while just 12% of teens 13 to 17 say they have no cell phone of any
type". These numbers are only on the rise and the fact that the majority of Gen Z's own a cell
phone has become one of this generations defining characteristics. As a result of this "24% of
teens go online 'almost constantly'".
Gen Z is also diverse. My 15-year-old next-door neighbor is a quarter Hispanic, a quarter
African-American, a quarter Taiwanese, and a quarter white. Thats Gen Z they are often a mix
of ethnicities.
Doug Anderson, managing partner of the Washington-based education company Bisnow
Ventures, organized the Gen Z conference. He is trying to create a movement around Gen Z with
the goal of harnessing the excitement high-school-age Americans have about their careers and
helping them explore their options.
At the conference, a few hundred teenagers gathered to take that first step. The mood
was electric.
Among those who attended was Sejal Makheja, 16, a sophomore who lives in McLean,
Va. When she was 14, Sejal founded the Elevator Project, an organization that aims to lift people
out of poverty through apprenticeship, vocational training and job placement. She said she went to
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ROTARU ANDREEA MARIA, EAI GRUPA 1


the Gen Z Conference because she wanted to cultivate the skills shell need to take the Elevator
Project to a national scale.
The young people at the conference want to take an active role in their communities and
their futures, she said. Its an upbeat group thats full of passion.
Sejal signed up for sessions on finance, investing and networking. She says that her
parents did not push her to register for the Gen Z event, nor do they help her with her nonprofit
organization. My parents are supportive, and theyve had to drive me around, but generally
theyre pretty hands-off, she said. Many Gen Zers intend to go to traditional college, but after that,
their lives and careers are likely to be anything but traditional.
Even well-known organizations will have to rethink their recruiting practices to attract this
group, and now is the time to start. Those who want to take advantage of Gen Z talent in the
future need to develop relationships today with teenagers in grades seven through 12. Get into
their schools, provide mentorship and education, and put yourself in a position to help shape their
career decisions. They are eager to listen.
Filling the talent pipeline has never been so critical now that the United States is facing a
skills gap in most industries. Even if youre a small operation, you can still have a Gen Z internship
program. These children are so mature and they learn so fast, they might just be ready to take
over by the time theyre 22.
.

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ROTARU ANDREEA MARIA, EAI GRUPA 1

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