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Lauren Resnick: Advertising & Marketing Professional

Lauren Resnick is a marketing and advertising professional currently studying at Texas Christian University. She has internship experience with Southwest Airlines and Ilfusion Creative, where she performed tasks such as creating marketing strategies, social media content, and measuring campaign effectiveness. Resnick also has sales experience at Kendra Scott and is involved with her university's Advertising Association and Women's Lacrosse team. She maintains a high GPA and has strong communication, interpersonal, and organizational skills.

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77 views1 page

Lauren Resnick: Advertising & Marketing Professional

Lauren Resnick is a marketing and advertising professional currently studying at Texas Christian University. She has internship experience with Southwest Airlines and Ilfusion Creative, where she performed tasks such as creating marketing strategies, social media content, and measuring campaign effectiveness. Resnick also has sales experience at Kendra Scott and is involved with her university's Advertising Association and Women's Lacrosse team. She maintains a high GPA and has strong communication, interpersonal, and organizational skills.

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LAUREN RESNICK

Advertising & Marketing Professional

EDUCATION
TEXAS CHRISTIAN UNIVERSITY
Bob Schieffer School of Communication
Integrated Emphasis and Business Minor
Cumulative GPA: 3.590
Deans List: 2014-2015
Expected Graduation: May 2017

EXPERIENCE + INVOLVEMENT

SOUTHWEST AIRLINES September-December 2016


Cargo Marketing Intern
Researched and created a marketing strategy for new international locations
Created and implemented internal campaigns throughout Southwest Airlines
Researched and designed a new landing page for employee programs
Volunteered at events for The Salvation Army and The Ronald McDonald House

NATIONAL STUDENT AD COMPETITION Spring 2017


Media/Digital Director
Research and develop ideas on all media channels
Create digital media strategy, campaign budgets and evaluation

ILFUSION CREATIVE
Social Media Strategist May-August 2016
Generated original content and blogs for a list of clients
Suggested social strategies in order to increase brand recognition and reputation
Measured the efficiency of social campaigns and strategies
Worked closely with a team to achieve client goals

KENDRA SCOTT
Sales Associate August 2015-March 2016
Gained a behind the scenes perspective on a growing, nationally recognized company
Provided quality customer service to promote a superior shopping environment
Suggested new store strategies that increased inventory efficiency

ADVERTISING ASSOCIATION 2014-present

WOMENS LACROSSE Fall 2014-present

GENERAL + PROFESSIONAL SKILLS CONTACT ME


Strong communication skills, written and verbal
Excellent interpersonal skills [email protected]
Able to adapt to different work cultures and people
Detail oriented, organized, dependable 832.584.6027
Never will miss a deadline
Proficient in Creative Cloud Suite @ResnickLauren
Proficient in Microsoft Excel, Word and Powerpoint, Salesforce, and Pardot
Mid-Range Fluency in Spanish

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