VP SALES & MARKETING: EXCEEDING GROWTH PROJECTIONS THROUGH STRATEGIC
Beverly Rider PERFORMANCE MANAGEMENT, TEAMBUILDING, AND BUSINESS DEVELOPMENT
Maitland, FL 32751 * 206.321.1373
[email protected] https://www.linkedin.com/in/beverlyrider/
EXECUTIVE PROFILE
Corporate career managing national business units and start-ups with a focus on sales management.
Consistently deliver increased revenue, decreased expenses and expanded market share by creating high
performing sales teams, revitalizing operations, and utilizing account planning tools. Provide decisive leadership
through root-cause problem solving, team development and active communication. Expertise in restructuring
unprofitable and undervalued business units. Seek to drive unprecedented growth of an enterprise through
world-class leadership.
CORE COMPETENCIES
Strategic Planning Contract Negotiation Board Relations
Business Development Recruiting/Training Customer Service
Forecasting/CRM P&L Management Re-Orgs/Realignments
Channel Management Goals/Incentives/Metrics Startup Operations
Product Launches Change Management Executive Relations
Process Optimization Budgeting Project Management
EXECUTIVE LEADERSHIP EXPERIENCE
C-LEVEL CONSULTING GROUP, Nationwide, HQ in Central FL 2009-present
Chief Executive Officer/EVP of Sales
Lead Sustainability Companys strategic direction and sales initiatives. Accountable for vendor and
executive relationships, product roll outs, market expansion and performance metrics. Maintain a
working understanding of competitors, customers, vertical markets, and business units.
Notable Accomplishments:
Increased revenue by 100% for 3 of 5 years.
Grew market share 5 straight years by elevating brand awareness and establishing key strategic
partnerships world-wide.
Created sales planning, market analyses and sales training for 3 business units.
Formalized sales training processes and launched 6 new products over 18 months.
Expanded from 5 to 18 markets, over 24 months, resulting in a 40% increase in profits.
QWEST/US WEST/CENTURYLINK, Nationwide, HQ in Denver, CO 1997-2009
National Executive Director of Sales, Nationwide and FL (2004-2009)
Managed national salesforce for Fortune 150 telecommunications provider offering: wireline, wireless,
voice, data, equipment, professional / managed services, and digital television. Sales team included:
Global Account Managers in 22 markets, Equipment Specialists, Support Staff, and a National Call
Center.
Notable Accomplishments:
Built national sales organization which annually generated $850M in revenues and $80M in sales.
Led teams to results of 110%-140% of Sales Target & 100-126% of Total Billed Revenue.
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EXECUTIVE LEADERSHIP EXPERIENCE (continued)
QWEST/US WEST/CENTURYLINK, Nationwide, HQ in Denver, CO 1997-2009
National Director of Sales, Nationwide and FL (2004-2009)
Notable Accomplishments:
Met sales objectives 5 years running by conducting weekly forecasting calls with leadership team
and front line sales representatives.
Restructured regional offices through global recession, achieving a 15% increase in sales and 7%
increase in revenues year over year.
Identified, developed and negotiated 15-million dollar contracts with Fortune 500 companies
resulting in multi-year agreements and corporate directional change.
Maintained executive relationships, customer service standards and developed solution sales
techniques which created 96% customer retention.
Hired, trained, mentored, participated in account planning, and implemented succession plans for
over 150 employees.
Served as cultural change agent in Call Center Initiative, resulting in $25M annualized savings.
Achieved Peak Performance Award: 2006; VP Advisory Board: 2005, 2006 and 2007; Leadership
Institute: 2006, 2007; and Circle of Excellence for Top 3%: 2007, 2006, and 2005.
Regional Sales Director, Western U.S. (2001-2003)
Managed Global and Major Accounts in the Western Region: CA, WA, OR, ID, AZ, NV, UT
Notable Accomplishments:
Managed 3 regional managers and 24 sales representatives.
Protected $90-124M base while meeting annual quota of $8-14M.
Achieved 130-40% Sales Target and 110-120% Total Billed Revenue.
Developed senior level relationships with over 40 companies.
Awarded Circle of Excellence for Top 3%: 2002, 2003.
Individual Contributor, CA, WA (1997-2001)
Notable Accomplishments:
Sold new telecommunications services to 15 enterprise accounts: Visa, Oracle, Fujitsu, McKesson,
Kaiser, Amazon, Exodus, Real Networks, Siebel, Intel, EBay, Yahoo, Providian, HP, Sun Microsystems.
Individual Contributor Results: 248%, 325%, 385%, 226%, 200%.
Awarded Circle of Excellence for Top 3%: 2001, 2000, 1999, and 1998.
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SALES and LEGAL EXPERIENCE
CASEY & PRUZAN, LLC, Seattle, WA 1993-1997
Associate Attorney at a mid-sized Seattle law firm specializing in plaintiffs litigation, employment law
and contract disputes.
PROCTOR & GAMBLE, Bellevue, WA 1990-1992
Sales Representative and Merchandiser at a Fortune 50 international consumer goods company.
BOARD APPOINTMENTS & COMMUNITY CONTRIBUTIONS (partial list)
US Green Chamber of Commerce Advisory Board, San Diego, CA. 2014-present
o Steering Committee, Partnership Committee, Legal Committee
IDEAS for US Board of Directors, Orlando, FL. 2013-present
o Board of Directors Secretary
Keiser University Advisory Board, Orlando, FL. 2012-present
Microcorp Advisory Board, Atlanta, GA. 2012, 2013
Alliance Cost Containment Advisory Board, Louisville, KY. 2011-2013
Student Action Committee, Maitland, FL. 2010-2012
Qwest Communications, VP Advisory Board, Denver, CO. 2005-2007
Junior Achievement of Whatcom County Board of Directors, Bellingham, WA. 1982-1995
o President Emeritus, President, Vice President, Board of Directors, Advisory Board, Member
ACADEMIC ACHIEVEMENTS AND TRAINING (partial list)
J.D. cum laude
Seattle University School of Law
B.A. Finance/Marketing
Western Washington University and University of Washington
Advanced Sales Training
Miller Heiman I Salesforce I CRM Training for Executives I Microsoft Office Product Suite
Dale Carnegie Public Speaking I Flip Flippen Sales Training I Qwest Leadership Institute
