Master of Business Administration 1

Course Curriculum (Session 2015-16)

Course Curriculum

Master of Business Administration

Session 2015-16

Institute of Business Management

 Master of Business Administration 2
Course Curriculum (Session 2015-16)

ABOUT THE PROGRAM

Today's business environment is characterized by dynamic uncertainties and complexities, which
makes the work of managers and organizational leaders extremely challenging. Thus, those who
aspire to become organizational managers in today's business environment need to acquire
specialized knowledge, skills and attitude along with multi-tasking ability in order to understand
and analyze complex business situations. In pursuit of this goal, the MBA programme of GLA
University, nurtures leaders capable of making a difference in the corporate and service sectors

The MBA course employs various modes of teaching, learning and assessment that reflect in its
interdisciplinary approach. This integrated teaching allows understanding of the overlap and
interaction between the different business areas. This approach also allows the students to
develop multiple skills such as critical analysis, independent research, report writing, numerical
ability, working with real- life case studies, presentation skills and interpersonal skills through
group tasks. These skills further enable the students to take a full, active and responsible role
within the business community, whether this is through entrepreneurship, further study, or in
managerial role.

The system of dual-specialization enables the students to choose specializations from the fields
of Marketing, Finance, Human Resource, International Business, Information Technology,
Development, Retail, Operations and Strategic & Technological Management. An
integration of technology with the conventional teaching modes enables the students to acquire
well-developed understanding of management practices, knowledge and skills necessary to
grapple with the complexities of the modern business propositions.

The syllabus is directional in scope and permits the much desirable flexibility to keep pace with
the ever growing body of knowledge, experience and explorations in management education
with special emphasis towards the human side of enterprise. The course structures are carefully
designed so that students get an edge in dealing with diverse situations when they step into the
real corporate world.
 Master of Business Administration 3
Course Curriculum (Session 2015-16)

INSTITUTE OF BUSINESS MANAGEMENT (MBA)

Session 2015-16
S. Trimester Code Subject L T P Credits Contact
no. Hrs/Wk
1 MBA 1001 Business Environment 4 0 0 4 4
2 MBA 1002 Financial Accounti ng 3 2 0 4 4
3 MBA 1003 Managerial Economics 4 0 0 4 4
4 MBA 1004 Principles and Practices of 4 0 0 4 4
Management
5 I MBA 1005 Business Communication 4 0 0 4 4
6 MBA 1006 Quantitative Techniques 3 2 0 4 4
7 MCA 1070 Computer Applications in 4 0 0 4 4
Management
8 MBA 1080 Managerial Aptitude - I 0 0 4 2 4
9 MBA 1099 General Proficiency 1 0
Total 26 4 4 31 32

1 MBA 2001 Business Law 4 0 0 4 4

2 MBA 2002 Corporate Relationship 4 0 0 4 4
Management
3 MBA 2003 Cost and Management 3 2 0 4 4
Accounti ng
4 MBA 2004 Organizational Behaviour 4 0 0 4 4
5 II MBA 2005 Research M ethodology 3 2 0 4 4
6 MBA 2006 Business Statistics 4 0 0 4 4
7 MCA 2070 Management Information 4 0 0 4 4
Systems
8 MBA 2080 Managerial Aptitude - II 0 0 4 2 4
9 MBA 2099 General Proficiency 1 0
Total 26 4 4 31 32

1 MBA 3001 Financial Management 3 2 0 4 4

2 MBA 3002 Human Resource 4 0 0 4 4
Management
3 MBA 3003 International Business 4 0 0 4 4
Management
4 MBA 3004 Operations Research 4 0 0 4 4
III
5 MBA 3005 Marketing Management 4 0 0 4 4
6 MBA 3006 Operations Management 3 2 0 4 4
7 MCA 3070 Technology and 4 0 0 4 4
Innov ation M anagement
8 MBA 3080 Managerial Aptitude - III 0 0 4 2 4
9 MBA 3099 General Proficiency 1 0
Total 26 4 4 31 32
 Master of Business Administration 4
Course Curriculum (Session 2015-16)

S. Trimester Code Subject L T P Credits Contact

no. Hrs/Wk
1 MBA 4001 Strategic Management 4 0 0 4 4
2 MBA 4002 Supply Chai n Management 4 0 0 4 4
3 Elective - 1 4 0 0 4 4
4 Elective - 2 4 0 0 4 4
5 IV Elective - 3 4 0 0 4 4
6 Elective - 4 4 0 0 4 4
7 MBA 4081 Summer Training Report 0 0 16 8 4
8 MBA 4080 Managerial Aptitude - IV 0 0 4 2 4
9 MBA 4099 General Proficiency 1 0
Total 24 0 20 35 32

1 MBA 5001 Corporate Governance 4 0 0 4 4

and Business Ethics
2 MBA 5002 Project Management 4 0 0 4 4
3 Elective - 1 4 0 0 4 4
4 V Elective - 2 4 0 0 4 4
5 Elective - 3 4 0 0 4 4
6 Elective - 4 4 0 0 4 4
7 MBA 5080 Managerial Aptitude - V 0 0 4 2 4
8 MBA 5099 General Proficiency 1 0
Total 24 0 4 27 28

1 MBA 6001 Entrepreneurship 4 0 0 4 4

Management
2 MBA 6002 Innov ating for 4 0 0 4 4
Sustainability
3 Elective - 1 4 0 0 4 4
4 Elective - 2 4 0 0 4 4
VI
5 Elective - 3 4 0 0 4 4
6 Elective - 4 4 0 0 4 4
7 MBA 6081 Research Project Report 0 0 12 6
8 MBA 6080 Managerial Aptitude - VI 0 0 4 2 4
9 MBA 6099 General Proficiency 1 0
Total 24 0 16 33 28

1 MBA 4003 Business to Business and 4 0 0 4 4

E- Marketing
Group 1: M arketing

2 MBA 4004 Consumer Behaviour 4 0 0 4 4

3 MBA 4005 Product and Brand 4 0 0 4 4
Management
4 MBA 5003 Marketing Res earch* 4 0 0 4 4
5 MBA 5004 Rural Marketing 4 0 0 4 4
Management
 Master of Business Administration 5
Course Curriculum (Session 2015-16)

S. Trimester Code Subject L T P Credits Contact

no. Hrs/Wk
6 MBA 5005 Sales and Distribution 4 0 0 4 4
Management
7 MBA 6003 Advertising Management 4 0 0 4 4
8 MBA 6004 International Marketing 4 0 0 4 4
9 MBA 6005 Marketing of Services 4 0 0 4 4

1 MBA 4006 Training and Dev elopment 4 0 0 4 4

2 MBA 4007 Leadership and Team 4 0 0 4 4
Building
3 MBA 4008 Performance Management 4 0 0 4 4
and Competency Mapping
GROUP 2: HUMAN RE SOURCE

4 MBA 5006 Industri al Relations and 4 0 0 4 4

Trade Union*
5 MBA 5007 Change Management 4 0 0 4 4
6 MBA 5008 Managerial Counseling 4 0 0 4 4
and Stress Management
7 MBA 6006 Conflict Management and 4 0 0 4 4
Negotiation
8 MBA 6007 Organizational 4 0 0 4 4
Development
9 MBA 6008 International and Strategic 4 0 0 4 4
Dimensions of Human
Resource
10 MBA 6009 Labour and Social 4 0 0 4 4
Security Legislations

1 MBA 4009 Business Analysis and 4 0 0 4 4

Valuation
2 MBA 4010 Investment and Portfolio 4 0 0 4 4
Management*
3 MBA 4011 Mergers, Acquisition and 4 0 0 4 4
GROUP 3: FINANCE MANAGEMENT

Corporate Res tructuring

4 MBA 4012 Working Capital 4 0 0 4 4
Management
5 MBA 5009 Financial Derivatives 4 0 0 4 4
6 MBA 5010 Micro Finance 4 0 0 4 4
7 MBA 5011 Management of Financial 4 0 0 4 4
Services and Insti titutions*
8 MBA 5012 Tax Pl anni ng 4 0 0 4 4
9 MBA 6010 International Financial 4 0 0 4 4
Management
10 MBA 6011 Risk and Insurance 4 0 0 4 4
Management
11 MBA 6012 Wealth Management and 4 0 0 4 4
Personal Financial
Planning
 Master of Business Administration 6
Course Curriculum (Session 2015-16)

S. Trimester Code Subject L T P Credits Contact

no. Hrs/Wk
1 MBA 4013 Global Business 4 0 0 4 4
GROUP 4: International Business Management Environment
2 MBA 4014 International Trade 4 0 0 4 4
3 MBA 4015 International Treaties and 4 0 0 4 4
Conventions
4 MBA 5013 Global Strategic 4 0 0 4 4
Management
5 MBA 5014 Export- Import Procedures 4 0 0 4 4
and Documentation
6 MBA 5015 International Logistics 4 0 0 4 4
7 MBA 6013 Cross Cul tral Issues in 4 0 0 4 4
International Management
8 MBA 6008 International and Strategic 4 0 0 4 4
Dimensions of Human
Resource
9 MBA 6004 International Marketing 4 0 0 4 4

1 MCA 4070 Business Intelligence and 4 0 0 4 4

Data Mining
GROUP 5: Information Technology

2 MCA 4071 Database M anagement 4 0 0 4 4

System
3 MCA 4072 Internet Programming and 4 0 0 4 4
Visual Basics
Management

4 MCA 5070 E-Business 4 0 0 4 4

5 MCA 5071 Strategic Information 4 0 0 4 4
System Planning
6 MCA 5072 System Analysis and 4 0 0 4 4
Design
7 MCA 6070 Data Communication 4 0 0 4 4
Networks
8 MCA 6071 Software Management 4 0 0 4 4

1 MBA 4019 Finance in Retail 4 0 0 4 4

Operations
2 MBA 4020 Fundamentals of Retail 4 0 0 4 4
Management
GROUP 6: Retail Management

3 MBA 4021 Shoppers Behaviour and 4 0 0 4 4

Selling Skills
4 MBA 5019 Legal issues in Retail 4 0 0 4 4
5 MBA 5020 Retail Store Operation 4 0 0 4 4
6 MBA 5021 Store D esign Layout and 4 0 0 4 4
Visual Merchandising
7 MBA 6019 Retail Information 4 0 0 4 4
Systems
8 MBA 6020 Retail Merchandising 4 0 0 4 4
9 MBA 6021 Retail Supply Chain 4 0 0 4 4
Management and Vendor
Development
 Master of Business Administration 7
Course Curriculum (Session 2015-16)

S. Trimester Code Subject L T P Credits Contact

no. Hrs/Wk
1 MBA 4022 Environmental 4 0 0 4 4
Management for Rural
Development
2 MBA 4023 Inclusive Growth for 4 0 0 4 4
GROUP 7: Dev elopment M anagement

Sustainable Development
3 MBA 4024 Non Government 4 0 0 4 4
Organizations
Management
4 MBA 5022 Developmental Projects 4 0 0 4 4
and Impact assessment
5 MBA 5010 Micro Finance 4 0 0 4 4
6 MBA 5004 Rural Marketing 4 0 0 4 4
Management
7 MBA 6022 Livelihood System and 4 0 0 4 4
Promotion
8 MBA 6023 Participatory Research 4 0 0 4 4
Methods
9 MBA 6024 Public Policy and Health 4 0 0 4 4

1 MBA 4025 Management of Innov ation 4 0 0 4 4

and Research and
Development.
GROUP 8: Strategy & Technology Management

2 MBA 4011 Mergers, Acquisition and 4 0 0 4 4

Corporate Res tructuring
3 MBA 4027 Technology Policy 4 0 0 4 4
4 MBA 4028 Business Intelligence 4 0 0 4 4
5 MBA 5025 Knowledge management 4 0 0 4 4
Techniques for
Technology Management
6 MBA 5026 Management of 4 0 0 4 4
Intellectual Property
Rights
7 MBA 5007 Change Management 4 0 0 4 4
8 MBA 6025 Strategy Implementation 4 0 0 4 4
and Control
9 MBA 6026 Technology Forecasting 4 0 0 4 4
10 MBA 6027 Management of 4 0 0 4 4
Technology Transfer and
Adaption
1 MBA 4029 Advance Project 4 0 0 4 4
Management
2 GROUP 9: MBA 4030 Demand and Business 4 0 0 4 4
Operations Forecasting
3 Manageme MBA 4031 Operations Strategy 4 0 0 4 4
nt
4 MBA 5028 Advance Inv entory Control 4 0 0 4 4
5 MBA 5029 Manufacturing System 4 0 0 4 4
 Master of Business Administration 8
Course Curriculum (Session 2015-16)

S. Trimester Code Subject L T P Credits Contact

no. Hrs/Wk
6 MBA 5030 Total Quality 4 0 0 4 4
Management*
7 MBA 6028 Service Operations 4 0 0 4 4
Management
8 MBA 6029 Total Productivity 4 0 0 4 4
Management
9 MBA 6030 Purchase M anagement 4 0 0 4 4
 Master of Business Administration 9
Course Curriculum (Session 2015-16)

Course Outline (Session 2015-16)

Course Outline
Business Environment
Course Code: MBA1001 Year: I Trimester: I Max. Hours: 30

Preamble: To provide an introduction to business and the economic environment within

which it operates, which has an increasingly important influence as free market policies are
pursued worldwide. Important economic principles will be explained and applied to provide
convincing explanations of current economic and business events. The consideration of issues
relating to policy towards business will encourage the development of students judgmental
skills. In addition, the concepts and knowledge learnt in this course will provide a firm basis
for the study of business strategy in future courses.

Objectives of the Course:

To develop the concept of the business organization operating within the parameters of the
internal and external environment.
To understand the place of business within the economic system and present some
important economic principles relevant to the behavior of business in response to changes
in the environment.
To impart knowledge about, and encourage awareness of, current issues, facts and events
in the local national and international business world.
Introduction to Business Environment: Concept, Significance,
Nature, Framework for Internal / External Environment
UNIT I Environmental Scanning: Meaning, Nature and Scope of (5 Sessions)
SWOT, ETOP, PESTL, Environmental impact matrix
Financial System & legal Environme nt
Indian financial System: Objectives, features & components;
UNIT II (6 Sessions)
Money & Capital market, EXIM Policy, FEMA, Role of FII &
FDI.
RBI-Role and functions, Financial Sector reforms/banking
UNIT III structure reforms, Narasimhan Committee Recommendations, (4 Sessions)
Monetary and Fiscal Policy.

MID-TERM EXAMINATION

Economic & Political Environment: Economic Systems and

Economic Planning (latest five year Plan in India), Industrial
UNIT IV (5 Sessions)
Policy 1991, Policy for Small Scale Industry (MSME Act),
Competition Act 2002,
Technological Environme nt
UNIT V Technology policy-Technology S Curve & Transfer Technology, (5 Sessions)
 Master of Business Administration 10
Course Curriculum (Session 2015-16)

intellectual property right and patent law.

Inte rnational Environment

UNIT VI Introduction to balance of payment and balance of trade, (5 Sessions)
international Economic Institutes (WTO, World Bank, IMF).

* Provision for presentations / assignments / case analysis in additional sessions

** 1 Session = 60 Minutes

Text Books:
Aswathappa, K. (2010). Essentials of Business Environment. Himalaya Publishing
House.
Cherunilam, F. (2010). Business Environment. 18th edition. Himalaya Publishing House.
Paul, J. (2008). Business Environment. 3rd Edition. Tata McGraw-Hill Publication.

Reference Books:
Goyal, Dr. A. (2010). Environment For Managers. 1st edition. V.K (India) Enterprises.
Neelamegam, V. (2010). Business Environment. Vrinda Publications

Course Outline
Financial Accounting
 Master of Business Administration 11
Course Curriculum (Session 2015-16)

Course Code: MBA1002 Year: I Trimester: I Max. Hours: 30

Preamble: The prime motive of this course is to provide the student with a basic
understanding of financial accounting and enable the student to understand, analyze and
interpret financial statements for better decision making. The course is expected to make the
students financially literate.

Objectives of the Course:

By the end of this course, the student should be able to:
Understand the role and relevance of financial accounting in management.
Explore the various dimensions of financial accounting and their implications in financial
spectrum of a business entity.

Overvie w of Financial Accounting: Role, Functions, Users,

UNIT I Principles, Concept, Conventions, Accounting Cycle: Original (5 Sessions)
Book of Entry, Journal, Ledger and Trial Balance.
Preparation of Income Statement and Position Statement,
Manufacturing Account, Trading Account, , Profit & Loss
UNIT II (5 Sessions)
Account, Profit & Loss Appropriation Account and Balance
Sheet (With Basic Adjustment).
Introduction to Financial Analysis: Role, Types, Tools,
Limitations
UNIT III (5 Sessions)
Ratio Analysis: Types of Ratios, Profitability Ratio, Turnover
Ratio, Financial Ratio: Computation & Analysis

MID-TERM EXAMINATION

Financial Statements Analysis-Common Size Statements,

UNIT IV (4 Sessions)
Comparative Statement & Trend Analysis
Preparation and Interpretation of Fund flow Statement
UNIT V Concept of fund flow, Statement of Change in Working Capital, (6 Sessions)
Fund from Operation, Fund Flow Statement
Preparation of Cash Flow State ment (As per AS 3)
Cash flow from Operating / Investing / Financing Activities
UNIT VI (5 Sessions)
Direct or Indirect Method of preparation of Cash Flow
Statement. Introduction to Triple Bottom Line Reporting.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Tulsian, P. C. (2008). Financial Accounting. New Delhi: Pearson Education.
 Master of Business Administration 12
Course Curriculum (Session 2015-16)

Reference Books:
Narayanaswami, R. (2009). Financial Accounting: Managerial Perspective. New Delhi:
Prentice Hall of India Private Limited.
Maheshwari, S. N., & Maheshwari, S. K. (2006). 4 th Edition. An Introduction to
Accountancy. New Delhi: Vikas Publishing House Pvt. Ltd.
Neelakantan, Ramchandran & Kakani (2008). 2 nd Edition. Financial Accounting for
Management. Tata McGraw-Hill Publishing Company Limited, New Delhi.
Journals:
Indian Journal of Finance
The IUP Journal of Accounting Research and Audit Practices

Course Outline
Managerial Economics
 Master of Business Administration 13
Course Curriculum (Session 2015-16)

Course Code: MBA1003 Year: I Trimester: I Max. Hours: 30

Preamble: The paper intends to make the students familiarize about the modern economic
theories and the managerial implications in to the business practices. This is also
conceptualizing to develop the macroscopic and microscopic vision of the students related to
economic practices in the economy. The paper will also help the student to use their resources
optimally and arrive at sound decision making on operational grounds.

Objectives of the Course:

To analyze & interpret fundamentals of economics.
To study the interrelationship in an open economic system.
To master a range of methods and techniques of strategic analysis and have a clear
appreciation of their theoretical and empirical foundations, range of applicability,
qualifications and limitations.
Overvie w: Economics background to management, Nature and
scope of Managerial Economics, Its relationship with other
UNIT I Disciplines, (4 Sessions)
Significance in Decision-Making and Fundamental Concepts,
Theory of Firm, Objectives of a Firm
Demand Analysis: Demand Theory, Law of demand and
Determinants of demand, Cardinal Utility Analysis
Indifference Curve: Indifference Curve Analysis, Revealed
UNIT II Preference Theory of Demand, Elasticity of Demand and its (6 Sessions)
Measurement Methods,
Demand Forecasting Demand Forecasting methods, Supply
Theory
Production: Production Concepts and Analysis, Production
Function,
UNIT III (5 Sessions)
Characteristics of various Factors of Production; Laws of
Production, Short-Run, Long Run
MID-TERM EXAMINATION
Cost Analysis: Cost Concepts and Analysis, Empirical estimates
UNIT IV of Production and Costs, Short-run and Long-run Average Costs (4 Sessions)
Curves and its Analysis
Pricing Decisions: Pricing under different Market Structure,
Perfect and Imperfect (monopoly, monopolistic and oligopoly)
UNIT V markets, (5 Sessions)
Pricing strategies: Collusive and Non-Collusive Oligopoly
Baumol and Marris Models
Macroeconomics: Science of Macroeconomics, Circular Flow
UNIT VI of Income & Products, National Income, Concept (6 Sessions)
Measure ment of National Income: National Income
 Master of Business Administration 14
Course Curriculum (Session 2015-16)

aggregates (GDP, GNP, NNP, NDP etc.) at Factor and Market

Prices, GDP-Changing trends in composition and the future,
Money and Inflation
Cons umption Function: Consumption function and Multiplier
& Accelerator Investment Function, Inflation, Unemployment &
Philips Curve
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Geetika, Ghosh P., Choudhary R. P. (2009). Managerial Economics. Tata McGraw Hill
Publication.
Petersen, C. (2006). Managerial Economics. Pearson Education

Reference Books:
Ahuja H.L. Managerial Economics. S. Chand
Dornbusch, R. and Fischer, S. (2008). Macro Economics. 5th Edition. Tata McGraw Hill
Publication.
Thomas, R. C., Maurice, C. S., & Sarkar, S. (2010). Managerial Economics. 9th Edition.
Tata McGraw Hill Publication.
Dwevedi, D. N. (2009). Principles of Economics. Vikas Publication.
Patnaik, P. (1997). Macro Economics. Oxford University Press,
Rangarajan C. & Dholakia B.H. (2006). Principles of Macroeconomics. Tata McGraw
Hill Publication.
 Master of Business Administration 15
Course Curriculum (Session 2015-16)

Course Outline
Principles & Practices of Management
Course Code: MBA1004 Year: I Trimester: I Max. Hours: 30
Preamble: The course is aimed at equipping the students with necessary techniques and
skills of Basics of management and communication to inform inspire and enlist their activity
and willing cooperation in the performance of their jobs. This courses goal is to help to gain
greater skill and confidence to communicate effectively as a manager.

Objectives of the Course:

Evaluate and explore the basics of management and various dimensions of management
Analyze communication situations and develop effective communication strategies and
Communicate persuasively
Use visuals/graphics for impact and Make successful formal and informal presentations

Management: Concept, Nature, Importance; Management: Art

and Science, Management As a Profession, Management Vs.
Administration, Management Skills, And Levels of Management.
Evolution of Management: Early contributions, Taylor and
UNIT I Scientific Management, Fayols Administrative Management, (7 Sessions)
Bureaucracy, Hawthorne Experiments and Human Relations,
Social System Approach, Decision Theory Approach.
Social Responsibility of Managers and Ethics in Managing
Planning: Nature, Scope, Objectives, Types, Process, and
UNIT II Barriers to Effective Planning. Concept of planning premises, (4 Sessions)
Decision Making techniques.
Organizing: Concept, Forms of Organizational Structure,
UNIT III Departmentation, Span of Control, Delegation of Authority, (4 Sessions)
Authority & Responsibility.
MID-TERM EXAMINATION
Staffing: Meaning, objectives and process.
Ele ments of Staffing: Concepts of Manpower Planning, Job
UNIT IV (5 Sessions)
Design, Recruitment & Selection, Training & Development,
Performance Appraisal
Directing: Concept of Direction and Supervision. Functions &
qualities of supervisor.
UNIT V Motivation: Concept, Maslows Theory, Herzbergs two factor (5 Sessions)
theory, Theory X & Theory Y.

Leadership: Concept and Functions, Leadership style,

UNIT VI Leadership traits. (5 Sessions)
Controlling: Concept, Types of Control, and its process.
* Provision for presentations / assignments / case analysis in additional sessions
 Master of Business Administration 16
Course Curriculum (Session 2015-16)

** 1 Session = 60 Minutes

Text Books:

Stoner, Freeman, & Gilbert, Jr. (2008).6th Edition. Management. Prentice Hall of India.
Harold, K. & Heinz, W. (2008). Essentials of Management. 5th Edition. Tata McGraw
Hill.
Reference Books:
Robbins & Coulter. (2007). Management. 9th Edition. Prentice Hall of India..
Robbins, S. P., & Decenzo, D. A. (2007). Fundamentals of Management: Essential
Concepts and Applications.6th Edition. Pearson Education.
Weihrich Heinz and Koontz Harold - Management: A Global and Entrepreneurial
Perspective (McGraw Hill, 12 Edition 2008)
 Master of Business Administration 17
Course Curriculum (Session 2015-16)

Business Communication
Course Code: MBA1005 Year: I Trimester: I Max. Hours: 30

Preamble: The course is aimed at equipping the students with necessary techniques and
skills of communication to inform inspire and enlist their activity and willing cooperation in
the performance of their jobs. This courses goal is to help you gain greater skill and
confidence to communicate effectively as a manager.

Objectives of the Course:

To enable students analyze communication situations and develop effective
communication strategies
To develop skills for communicate professionally and persuasively
To make students learn skills for successful formal and informal presentations
Communication at workplace: Understanding Corporate
communication, Objectives and Role of Communication, Process
UNIT I of Communication, Channels and Types of Communication,
(5 Sessions)
Communication Network, The Cs of Good Communication.
Verbal communication: Introduction, Oral and Written
communication- letter writing and report writing.
UNIT II Business Presentations: Elements of Business Presentation, (5 Sessions)
Visual & Audio aids in Presentation. Designing a Presentation,
Effective listening, and Technology Enabled Communication
Non- Ve rbal Communication:
Body language : concept, importance, kinesics and its various
elements: Eye Contact, Facial Expression, Gestures, Postures,
Proximics, Chronemics. Oculesics. Color as Non- verbal
UNIT III (5 Sessions)
Communication,
Paralanguage : Concept, Importance, Elements/Parts of
Paralanguage: Voice, Word Stress, Pitch, Pause, Rate, Volume,
And Articulation.

MID-TERM EXAMINATION

Employment Communication
Group Discussions: Introduction, Concept, Purpose, Types of
Group Discussion Strategies to Succeed, Dos and Donts
UNIT IV (5 Sessions)
Inte rvie w Skills: Introduction, Concept, Purpose, Types of
Interview, Candidates Preparation/ Strategies to Succeed,
Employers Preparation, Dos and Donts.
Business Etiquettes: Introduction, Concept, Significance,
UNIT V (5 Sessions)
Exchanging Business Cards, Dinning Etiquettes, Telephonic
 Master of Business Administration 18
Course Curriculum (Session 2015-16)

Etiquettes, netiquettes, Interacting with foreign clients.

Group Communication
Media Management: Press Release, Press Report, Press
UNIT VI (5 Sessions)
Conferences, Public Speaking. Meetings, Negotiation, Nature
and Factors affecting Negotiation
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:

Lesikar, R. V., & Petitt, J. D. Jr. (2005). Business Communication: Skills for Empowering
the Internet Generation. 10th Edition. Tata McGraw-Hill Publication.

Reference Books:
Mohan, Krishna & Banerji M. (2008). Developing Communication Skills. Macmillan
Publishers India Ltd.

Sharma, R. C. & Mohan, K. (2002). Business Report Writing and Correspondence:

Practical Approach to Business and Technical Communication. 3rd Edition. Tata
McGraw-Hill Publication.

Chaturvedi, P. D., & Chaturvedi, M. (2007). Business Communication: Concepts, Cases

and Applications. Pearson Education.
 Master of Business Administration 19
Course Curriculum (Session 2015-16)

Course Outline
Quantitative Techniques
Course Code:MBA1006 Year: I Trimester: I Max. Hours:

Preamble: Quantitative Technique is a scientific approach to managerial decision-making.

The successful use of Quantitative Technique for management would help the organization in
solving complex problems on time, with greater accuracy and in the most economical way.

Objectives of the Course:

To provide students with the understanding of role of quantitative techniques in business
decision making
To prepare a common platform for students for better understanding of statistical tools.
To familarize the students of different streams about different quantitaive techniques.
Introduction
Introduction of statistics, types of statistical methods, importance
UNIT I ,scope and limitations ,Data classification, tabulation and
(4Sessions)
representation
Measures of Central Tendency: Arithmetic Mean, Geometric
Mean, Harmonic Mean and Weighted Average, Median and
Mode
UNIT II (4 Sessions)
Measures of Dispersion: Range, Average Deviations, Standard
Deviation, Combined Standard Deviation and the Coefficient of
Variation
Skewness , Moments and Kurtosis : Introduction, measures
and applications
Correlation and Regression: Introduction, Correlation Analysis
UNIT III (7 Sessions)
Coefficient of Correlation, Regression, Estimation using,
egression lines, Multiple Regression and Partial and Multiple
Correlation (overview)
MID-TERM EXAMINATION
Probability: Basic concept, Three Types of Approaches to
UNIT IV Probability, Addition and Multiplication Theorems, Conditional (5 Sessions)
Probability and Baye's theorem.
Probability Distribution: Binomial Distribution, Poisson
UNIT V Distribution and Normal Distribution, their Characteristics and (5 Sessions)
Applications in Business Management
Estimation and Confidence Interval: Introduction, point
estimation, confidence interval estimation, estimating sample
UNIT VI (5 Sessions)
size
Introduction of SPSS and Practical Applications of Excel
 Master of Business Administration 20
Course Curriculum (Session 2015-16)

* Provision for presentations / assignments / case analysis in additional sessions

** 1 Session = 60 Minutes

Text Books:
Sharma, J. K. (2010). Business Statistics. New Delhi: Pearson Education (P) Ltd.
Bali, N. P., Gupta, P. N., & Gandhi, C. P. (2008). Text Book of Quantitative Techniques.
New Delhi: Laxmi Publications (P) Ltd.

Reference Books:
Bajpai, N. (2001). Business Statistics. New Delhi: Pearson Education (P) Ltd.
Levin, R. I. (1997). Statistics for Management. New Delhi: Pearson Education (P) Ltd.
Hooda, R. P. (2003). Statistics for Business and Economics. New Delhi: Macmillan
Publication.
Beri, G. C. (2010). Business Statistics. New Delhi: Tata McGraw Hill Publishing
Company Ltd.
Gupta, S.C. (2006). Fundamentals of Statistics. New Delhi: Himalaya Publishing House.
Elhance, D.N. (2008). Fundamentals of Statistics. New Delhi: Kitab Mahal Distributors
New Delhi.

Suggested Journals:
Journal of Business and Economic & Economic Statistics
Journal of Statistical Software
Journal of American Statistical Association
 Master of Business Administration 21
Course Curriculum (Session 2015-16)

MCA1070: COMPUTER APPLICATIONS IN MANAGEMENT

(M BA)

Prerequisite: Computer applications in management are one of the essential elements of any business course as
it focuses on the techno logical aspects and provides a practical insight. It helps the managers to adapt to fast
technological changes so that they can keep them updated.

Objectives of the Course:

To provide hands on experience to students in using computers for data organization and addressing
business needs.
Through this course it is intended to familiarize the students of Management with the computer
hardware and softwares and their applications in various domains of the management through
studying softwares

Credits: 04 Trimester I LTP: 400
Teaching
Module No. Content
Hours
Introduction to Computer System: Basic Computer O rganization:
Introduction, features and capabilities, components of computer system,
classification of computers ; Applications of Computers in Business.
MS Word: Features, Creating, Saving and Opening Documents in Word
Advanced Features of MS Word, Find & Replace, Using Thesaurus, Using
Auto- Multiple Functions, Mail Merge, Handling Graphics, Tables & Charts.
MS-Excel: Worksheet basics, creating worksheet, , heading information,
UNIT I.
data, text, dates, alphanumeric values, Opening and moving around in an 6 Sessions
existing worksheet, Toolbars and Menus, Working with singl e and mul tiple
workbook. Working wi th formulae & cell referencing, Auto sum, Coping
formulae, Absolute & relative addressing, Worksheet with ranges,
formatting of worksheet, Previewing & Pri nting worksheet, Graphs and
charts, Databas e Creating and Using macros,
MS Power Point: Creating slide show with animations.
Softwares : MS Word, MS power Point, M S Excel, Outlook, Internet
Introduction to Languages: Machine, Assembly and hi gh level languages,
Compiler, Assembler and interpreter, Fourth generation and fifth
generation languages.
UNIT II. Number System: Decimal, Binary, Octal, Hexadecimal and their
5 Sessions
Conversions
Operating systems: Definition, Functions, Types and Classification
Software: Introduction; Types of software with exampl es
Softwares : MS Word, MS power Point, M S Excel, Internet
Computer Networks: Computer and communication networks, Evolution
of computer networks, LAN, MAN, WAN, Network topologies , Modes of
Data communication
UNIT III. Wired Media of Data communication: STP, UTP, Coaxial, Fiber optic
4 Sessions
wires Internet: Overview of Internet, Functioning of Internet, Basic
Services over Internet like WWW, FTP, Telnet, etc. ISP, Web serv er, Web
Browser, Domain names, Email, Mail server, search engine, web portal,
other internet common terms
Database Management System: Overview of DBMS; Components of
UNIT IV 4 Sessions
DBMS. Concept, Characteristics, Objectives, Advantage & limitations, entity,
 Master of Business Administration 22
Course Curriculum (Session 2015-16)

attribute, schema, subschema, RDBM S, MS Access.

E-commerce: Introduction, Comparison between Traditional commerce
and E-commerce, Advantages & Disadvantages of e-commerce, Issues in
Implementing Electronic Commerce.
Accounting Information System :- Introduction to Accounti ng Packages:
Preparation of vouchers, invoice and salary statements; maintenance of
UNIT V 5 Sessions
inventory records; mai ntenance of Accounting books and final accounts;
financial reports generation. Software Wave Accounting

Human Resource Information System : -Us e of various HR application

360 D egree Feedback, Applicant Tracking, Attendance Tracking M arketing
UNIT VI Information System:- Brand Management, Campaign Management, Email 6 Sessions
Marketing, Mailroom Management, Contact Management
Softwares QuickBase, HRIS

Text Books:
Bharihoke, D. (2009). Fundamentals of Information Technology. New Delhi: Excel Books
Norton, P. (2006). Introduction to Computers. New Delhi : Tata McGraw Hill Publications
Ritendra Goel & D.N. Kakkar (2004). Computer Applications in M anagement. New Delhi: New Age
International (P) Ltd.
Reference Books:
Basandra, S. K. (2003). Computers Today. Greater Noida: Galgotia Publication Pv t. Ltd.
Leon, A., & Leon, M. (1989). Introduction to Computers. New Delhi: Vikas Publishing House
Pvt. Ltd.
Suggested Journals:
Information Technology and M anagement

Suggested Link:
http://www.capterra.com/accounting-and-finance-software
 Master of Business Administration 23
Course Curriculum (Session 2015-16)

Course Outline
Business Law
Course Code: MBA2001 Year: I Trimester: II Max. Hours: 30

Preamble: For running any enterprise there is a immense need of understanding the various
dynamics. It is not limited to understanding the surroundings of supplies, customers etc. but
also the law related to the every happening around in context of business. Because it is well
settled rule that Ignorance of Law is no excuse

Objectives of the Course:

To make the student aware about the basic act The Contract Act 1872 so that the fair
level of understanding can be developed.
Getting them acquainted with the other mercantile laws like Partnership, Sales of good,
Company Act and IT Act.
That how it will be like a package for all the aspirants to understand at least the entry
level complexities in Law by own.
Introduction:-Meaning of Law.
Contract Act, 1872
Definition of a Contract and its essentials, Formation of a valid
UNIT I Contract - Offer and Acceptance, Consideration, Capacity to (8 Sessions)
Contract, Free consent, Legality of object, Breach of a Contract,
Damages for breach of a contract.

Quasi contracts, Contract of Indemnity and Guarantee, Bailment

UNIT II (3 Sessions)
and Pledge.
Consumer Protection Act 1986.

Sale of Good Act, 1930

UNIT III Definition of a Contract of Sale, Conditions and Warranties, (4 Sessions)
Passing of Property, Right of Unpaid Seller against the Goods,
Remedies for Breach.

MID-TERM EXAMINATION

Partnership Act, 1932

UNIT IV Definition of Partnership and its essentials, Rights and Duties of (4 Sessions)
 Master of Business Administration 24
Course Curriculum (Session 2015-16)

Partners Types of Partners, Minor as a partner, Doctrine of

Implied Authority, Registration of Firms, Dissolution of firms.
Limited Liability Partne rship: Meaning, Salient features and
Advantage.
Companies Act, 2013
Nature and Definition of a Company, Registration and
UNIT V Incorporation, Memorandum of Association, Articles of (8 Sessions)
Association, Prospectus, Kinds of Companies, Directors:
Powers and duties, Meetings, Winding up.
The Information Technology Act, 2000
Definition, Digital Signature, Electronic Governance,
Attribution, Acknowledgment and Dispatch of Electronic
UNIT VI Records, Secure Electronic Records and Secure Digital (3 Sessions)
Signatures, Regulation of Certifying Authorities, Digital
Signature Certificates, Duties of S ubscribers, Penalties and
Offences.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
Text Books:
Porwal,L.M. & Kumar, S.(2010) Business Law. N. Delhi, Virnda Publication Ltd
Kapoor,N.D. (2009). Elements of Merchantile Law. New Delhi: Sultan Chand & Sons.
Tulsian, P.C.(2006).Business law.New Delhi:Tata McGraw Hill Publishing Company
Ltd.

Reference books:

ICFAI University Press Hyderabad.(2005) ,Business Law .

Kuchhal, M.C.(2005). Business Law.New Delhi: Vikas Publishing House Pvt Ltd.
Gulshan, S.S.(2007).Business law.New Delhi: New Age International Pvt Ltd.
Related Bare Acts
Websites:
http://www.caclubindia.com
http://indiacode.nic.in
https://www.pwc.in
http://www.mca.gov.in
 Master of Business Administration 25
Course Curriculum (Session 2015-16)

Course Outline
Corporate Relationship Management
Course Code: MBA2002 Year: I Trimester: II Max. Hours: 30

Preamble: Business is best practiced only by developing good Corporate Relations with
various Stakeholders which includes Govt, Investors, Customers, Media and others. The
smooth functioning of Business is possible only with developing and maintaining good
relations with them. The overall objective of this course is to provide in depth knowledge on
designing and implementation of various CRM Strategies for the success of Business.

Objectives of the Course:

To make students aware of the basic fundamental issues of Corporate Relationship

Management,
To make students aware of the importance of CRM profession and various CRM
strategies for the success of an organization in todays competitive scenario, and
To help the students in development of necessary skills and qualities to pursue a
successful career in area of Public relation profession.
CRM fundamentals : Corporate Relationship and Customer
Relationship, Corporate Relations Practice, corporate relations
UNIT I professional, Duties and responsibilities, (4 Sessions)
CRM in India: Emergence of professionalism, CR Agencies-Growth
and Challenges
CRM process and practice : Environmental Scanning, Situational
Analysis- formal and informal research, development and
UNIT II implementation of communication plan, evaluation of impact (5 Sessions)
Communication, Negotiation & CRM: Communication and CRM,
Negotiation and CRM
Stakeholder Relationship Management: Importance and various
UNIT III groups of Stakeholders, Customer Relations, Dealer Relations, (6 Sessions)
Vendor Relations, Employee public Relations, Investor Relations.
MID-TERM EXAMINATION
Media Relations: Networking for good Media Relations, Media
Relation Norms, Holding Press Conference, measurement of success
UNIT IV CSR & Community Relations : CSR and Indian Tradition, (5 Sessions)
Objectives of Community Relations,CII initiatives, Community
Networking
Government Public Relations: Elections and Public Relations,
Objective of Govt. PR, Govt.PR Agencies, Government PR
UNIT V (6 Sessions)
Problems.
Lobbying and Corporate Advertising: Lobbying and Lobbyists,
 Master of Business Administration 26
Course Curriculum (Session 2015-16)

Pressure Groups of India, PR role in Lobbying, Corporate

Advertising and Public Relations
Corporate Image & Identity Management: corporate image- the
Indian scenario, Image Makers, PR role, Image Management Process
UNIT VI Event Manage ment, Ethics & PR : Objectives of Special Events, (4 Sessions)
Organizing an Event, Ethics and PR Relations, some legal aspects,
Ethical Codes.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
Text Book:
Iqbal S. Sachdeva (2009). Public Relations Principles and Practices. 1th Edition; Oxford
University Press
Reference Books:
Irv Schenkler & Tony Herrling. (2011). Guide to Media Relations. 92h Edition. Pearson
Prentice Hall Publication.
Thomson S & John S. (2006). Public Affairs in Practice-A Practical Guide to Lobbying.
Kogan Page Publication.
Suggested Journal:
Harvard Business Review
Academy of Management Review
 Master of Business Administration 27
Course Curriculum (Session 2015-16)

Course Outline
Cost and Management Accounting
Course Code:MBA2003 Year: I Trimester: II Max. Hours: 30

Preamble: Managerial accounting is concerned with providing information to managers-

that is, people inside an organization who direct and control its operation. Managerial
accounting is managers oriented therefore its study must be preceded by some understanding
of what managers do, the information managers need, and the general business environment.
This course introduces student to the fundamentals of management accounting. For better
managerial decision making its important for the student to understand these management cost
concept and their practical implications which can bring significant difference in their
managerial decision.

Objectives of the Course:

To familiarize the students with cost records/statements and principles underlying them
and to develop their skills in understanding and appreciating cost information.
To acquaint them in brief with cost and management accounting mechanics, process and
system, but emphasis is laid on sound concepts and their managerial implications.
To develop an appreciation about the utility of cost information as a vital input for
management information and decision making process.
Introduction to Cost Accounting
Role of Cost Accounting in Decision Making, Scope, Nature,
Unit -I (4 Sessions)
Functions, Types of Cost, Cost Accounting and Financial
Accounting
Elements of Cost - Materials, Labour and Overheads and their
Unit- II Allocation and Apportionment, Preparation of Cost Sheet, (5 Sessions)
Methods of Costing.
Introduction and Application to Management Accounting
Scope, Nature, Functions of Management Accounting in
Managerial Decision Making.
Break Even Analysis: Marginal Costing versus Absorption
UNIT- III (6 Sessions)
Costing, Cost-Volume-Profit Analysis and P/V Ratio Analysis and
their implications, Concept and uses of Contribution and
Breakeven Point and their analysis, Margin of Safety, Angle of
Incidence
MID-TERM EXAMINATION

Budgeting and Budgetary Control: Concept of Budget,

Budgeting and Budgetary Control, Types of Budget, Static and
Unit- IV (6 Sessions)
Flexible Budgeting, Preparation of Cash Budget, Sales Budget,
Production Budget, Materials Budget, Capital Expenditure Budget
 Master of Business Administration 28
Course Curriculum (Session 2015-16)

and Master Budget, Advantages and Limitations of Budgetary

Control. Zero Base Budgeting
Standard Costing and Variance Analysis: Concept of Standard
Costs, Establishing various Cost Standards, Calculation of
Unit- V (4 Sessions)
Material Variance, Labour Variance. Overhead variance.

Recent Developments in Accounting:

Responsibility Accounting: Definition and Role, Centers of
Control,
Unit -VI Accounting for Price Level Changes: Inflation Accounting. (5 Sessions)
Methods of Accounting for Changing Prices.
Concept of Transfer Pricing, Concept of Social Cost Benefit
Analysis.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
Text Books:
Kishore, R. M. (2006). Advanced Management Accounting. New Delhi: Taxman.
Khan & Jain. (2004). Management Accounting. New Delhi: Tata McGraw Hill.

Reference Books:
Horngrene, Datar, & Foster. (2002). Introduction to Management Accounting. New
Delhi: Pearson Education.
Pandey, I. M. (2005).Management Accounting. New Delhi: Vikas Publication.

Suggested Journals:
The IUP Journal of Accounting Research & Audit Practices, IUP Publications,
Hyderabad.
Indian Journal of Finance, Satya Gilani Publication, New Delhi.
 Master of Business Administration 29
Course Curriculum (Session 2015-16)

Course Outline
Organizational Behavior
Course Code:MBA2004 Year: I Trimester: II Max. Hours: 30

Preamble: Organizational behavior is a relatively young field of inquiry that studies what
people think, feel, and do in and around organizations. Organizations are groups of people
who work interdependently toward some purpose. OB concepts help us to predict and
understand organizational events, adopt more accurate theories of reality, and influence
organizational events.

Objectives of the Course:

Understand the various approaches of OB as applied in the organization.
Develop fundamental skills which they will need for understanding, diagnosing and
managing the organization, i.e., the human aspects of work organizations.
Able to get the theoretical and practical knowledge of various dimensions of individual
behavior.
It will help the students to recognize the differences and helps to see the value of
workforce diversity in present scenario.
Introduction to OB: Concept, Meaning & Importance of OB,
Levels of analysis.
Key Determinants : People, Structure, Technology and
Environment.
UNIT I (6 Sessions)
Multidisciplinary roots of OB: Psychology, Sociology,
Anthropology, Political Science, Economics.
Models of OB: Autocratic, Custodial, Supportive, and Collegial.
Emerging Challenges and opportunities for OB
Personality and Individual Differences: Concept and its nature,
Determinants of personality, Major personality attributes
UNIT II (5 Sessions)
influencing OB. The Big Five Model, MBTI Theory
Theories of Personality: Psychoanalytical, Trait & Type Theory.
Perception: Nature & Importance, Process of Perception,
Attribution Theory
Perceptual Errors : Halo effect, Selective Perception,
Stereotyping, First impression Error, Projection, Contrast Error,
Personal Effectiveness. Organizational applications of Perception
UNIT III (4 Sessions)
Learning: Concept, Nature and Factors affecting Learning
Theories: Classical Conditioning, Operant Conditioning, Cognitive
Learning Theory & Social Learning Theory.
Behavior Modification: Learning through reinforcement,
Reinforcement Strategies
 Master of Business Administration 30
Course Curriculum (Session 2015-16)

MID-TERM EXAMINATION
Motivation: Concept, Nature and Importance.
Individual Motivation Theories: Alderfers ERG Theory,
McClellands Achievement Motivation Theory, Vrooms
UNIT IV Expectancy Theory, Porter & Lawlers Model (6 Sessions)
Organizational Motivation
Concept, Group Motivation Theories Adams Equity Theory,
Goal Theory
Attitudes
Components of Attitude: Cognitive, Affective and Behavioral,
UNIT V Functions of Attitude. (4 Sessions)
Cognitive Dissonance Theory
Job Satisfaction: Factors and outcomes affecting Job Satisfaction
Organizational Power and politics: concept, basis of power,
power tactics, Factors contributing to organizational political
UNIT VI behavior. (5 Sessions)
Organizational change : Importance, types of change, the change
process, Resistance to change, Managing change.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
Text Book:
Robbins, S.P. (2009). Organizational Behavior. New Delhi: Pearson Education.

Reference Books:
\

Newstorm, J. & David, K. (2007). Organizational Behavior, Human Behavior at Work.

New Delhi: Tata McGraw Hill Publication.
Greenberg, J. & Baron, R.A. (2005). Behavior in Organizations. New Delhi: Pearson
Education.
Singh, K. (2010). Organizational Behavior: Text and Cases. New Delhi: Pearson
Education
Luthans, F. (2005). Organizational Behavior. New Delhi: Tata McGraw Hill Publication

Suggested Journals:
The IUP Journal of Organizational Behavior- IUP Publications, Hyderabad
Abhigyan: Quest for Excellence; The Quest for Excellence- Foundation for
Organizational Research and Education, New Delhi
 Master of Business Administration 31
Course Curriculum (Session 2015-16)

Vikalpa: The Journal for Decision Makers; Publication of the Indian Institute of
Management, Ahmedabad
 Master of Business Administration 32
Course Curriculum (Session 2015-16)

Course Outline
Research Methodology
Course Code:MBA2005 Year: I Trimester: II Max. Hours: 30

Preamble: Research Methodology helps in realizing business objectives. In todays

competitive environment, doing good job is not enough, organizations need to excel in every
area to satisfy customers needs and wants. Organizations need to know even hidden needs of
the customers. Their tastes, preferences and attitudes are always changing, what they want
today, they may not want tomorrow. Thus, organizations should be well informed and they
should be always with the latest information. Research Methodology keeps them updated with
these information required for making relevant decisions.

Objectives of the Course:

To create scientific attitude towards solving a management problem and impart
knowledge about tools available for carrying out research
To introduce the basic concepts and need of research methodology that will help in data
analysis and preparation of reports.
To understand the use of research design and software in research.
Meaning, Objectives and Motivation in research; Types of
UNIT I (4 Sessions)
Research; Research Approaches; Research Process.
Research Design Definition, classification: Exploratory-
qualitative techniques, secondary data analysis, experience survey,
UNIT II (6 Sessions)
focus groups, two stage design; Descriptive - cross sectional &
longitudinal and Causal research design.
Measurement and Scaling Techniques - Errors in Measurement,
Tests of Sound Measurement; Scaling and Scale Construction
Techniques
UNIT III Sampling- Introduction, Sampling, Complete Enumeration or (5 Sessions)
Census, Types of Sampling, Sampling Errors; Sampling Design -
Steps in Sample Design, Types of Sample Design, Sampling
Distributions.
MID-TERM EXAMINATION

UNIT IV Types of data; Methods of Data collection- Questionnaire,

(4 Sessions)
Interviews, Cases and Schedules.

UNIT V Exploratory data analysis - Validity and Reliability in research;

(5 Sessions)
Testing of Hypotheses; overview of multivariate analysis.

(6 Sessions)
UNIT VI Interpretation of Data and Report Writing- Precautions in report
 Master of Business Administration 33
Course Curriculum (Session 2015-16)

writing, Creating a Database and its Use for Statistical Analysis,

Styles of Referencing, Plagiarism. Applications through SPSS.

* Provision for presentations / assignments / case analysis in additional sessions

** 1 Session = 60 Minutes
Text Books:
Copper, Donald R. (2004). Business Research Method. New Delhi: Tata McGraw Hill
Publishing Company New Delhi.
Sekaran, U. (2008). Research Methods for Business: A Skill Building Approach. New
Delhi: John Wiley & Sons Inc. New Delhi.

Reference Books:
Zikmund, W. G. (2009). Business Research Method. Cengage Learning. New Delhi.
Collis, J., & Hussey, R. (2003). Business Research. Palgrave Macmillan, Hampshire.
Beri, G. C. (2005). Marketing Research. Tata McGraw-Hill Publication. New Delhi.
Bhattacharyya, D. K. (2004). Research Methodology. 1st Edition. Excel Book
Publication.
Kothari, C. R. (2004). Research Methodology. New Age International Publication. New
Delhi.
 Master of Business Administration 34
Course Curriculum (Session 2015-16)

Course Outline
Business Statistics
Course Code: MBA2006 Year: I Trimester: II Max. Hours: 30

Preamble: Statistical thinking enhances our understanding of how life works, allows control
over societal & business issues and helps individuals make informed decisions. Studying the
subject enhances the skills in understanding the business & industry problems and finding out
their solutions.

Objectives of the Course:

To provide students with the understanding of role of statistical techniques in business
research analysis.
To familiarize the students with various statistical and analytical tools so that they can
benefit from use of appropriate statistical techniques to Decision-Making situations.
Introduction
Analysis of Time series: Meaning, Utility, Components, Models,
UNIT I Methods of Measuring Trend, how to Calculate and Eliminate (6 Sessions)
Trend , measurement of season effects

Index Numbers: Meaning, Uses, Problems in construction of

Index Numbers, Methods of Construction of Index Numbers,
UNIT II (4 Sessions)
Quantity and Value Index, Tests of adequacy, Chain Base Index
Numbers , consumer price index
Tests of Hypotheses: meaning of hypothesis, test statistics and
their types, Significance Level, Hypothesis Testing of
Proportions and Means and Differences between Means and
UNIT III (5 Sessions)
Proportions (Large and Small Samples), Test based on Z- test, t
test and F -test

MID-TERM EXAMINATION
Analysis of Variance: Introduction, ANOVA approach ,
UNIT IV applications , one way classification and two way classification (4 Sessions)
for testing equality of treatment means.
Chi Square and Non-parametric Tests : Introduction,
advantages and limitations of non-parametric tests, chi-square
UNIT V (5 Sessions)
test, Run test for randomness, Mann-Whitney U test, Wilcoxon
test and Kruskal Wallis test
Multivariate Analysis : Introduction, Multiple regression ,
UNIT VI discriminant analysis, MNOVA, SEM, conjoint , factor and (6Sessions)
cluster analysis
* Introduction of SPSS and practical application.
 Master of Business Administration 35
Course Curriculum (Session 2015-16)

** 1 Session = 60 Minutes
Text Books:
Sharma, J. K. (2010). Business Statistics. New Delhi: Pearson Education (P) Ltd.
Bali, N. P., Gupta, P. N., & Gandhi, C. P. (2008). Text Book of Quantitative Techniques.
New Delhi: Laxmi Publications (P) Ltd.

Reference Books:
Bajpai, N. (2001). Business Statistics. New Delhi: Pearson Education (P) Ltd.
Levin, R. I. (1997). Statistics for Management. New Delhi: Pearson Education (P) Ltd.
Hooda, R. P. (2003). Statistics for Business and Economics. New Delhi: Macmillan
Publication.
Beri, G. C. (2010). Business Statistics. New Delhi: Tata McGraw Hill Publishing
Company Ltd.
Gupta, S.C. (2006). Fundamentals of Statistics. New Delhi: Himalaya Publishing House.
Elhance, D.N. (2008). Fundamentals of Statistics. New Delhi: Kitab Mahal Distributors
New Delhi.

Suggested Journals:
Journal of Business and Economic & Economic Statistics
Journal of Statistical Software
Journal of American Statistical Association
 Master of Business Administration 36
Course Curriculum (Session 2015-16)

MCA2070: MANAGEMENT INFORMATION SYSTEMS

(M BA)

Prerequisite: MIS are business concepts in which the influence of information technology has caused change.
Management Information Systems aims to give students a practical and theoretical background to the use of IT
in the business world. It covers various business initiatives and ho w techno logy supports these initiatives .

Objectives of the Course:

Provide the fundamentals associated wi th the management of information techno logy in a business
enterprise.
Provides an understanding of the Information Systems (IS) management framework of Ebusiness.
Provides insight on ho w to develop and i mplement enterprise-wide IT strategies, initiatives and
programs

Credits: 04 LTP: 400
Trimester II
Teaching
Module No. Content
Hours
System Concept : Definition of Systems, Components of system, Types of
System, Concept of D ata and Information
UNIT I.
Information Systems: Definition of Information System, Cl assification of 6 Sessions
Information System, Operation support system, Management Support
System, Importance of M anagement Information System

Management support system and classifications: Management

UNIT II.
Information System, D ecision Support Systems, Executive Information 4 Sessions
System, Knowledge Management Systems and Expert System
Role of Management Information System: Competitive Strategy concept,
UNIT III.
Value Chain and Strategic IS, Business Process Reengi neering, Difference 5 Sessions
between Business Improvement and BPR
Developing MIS System (Part 1): System Dev elopment Life Cycle-
UNIT IV Tradi tional approach and Prototyping approach, Feasibility Analysis, 5 Sessions
System Analysis, System Design

Developing MIS System (Part 2): System Implementation, Testing,

UNIT V 5 Sessions
Documentation, Training, Conversion & Maintenance

Applications: Enterprise Resource Planning, Customer Relationship

UNIT VI Management. Security & Ethical challenges of IT. Ethical Responsibilities 5 Sessions
Business Ethics, Technology Ethics.
Text Books:
OBrien, J. (2007). Management Information System. 8th Edition; Tata McGraw -Hill Publication.
Reference Books:
Laudon & Laudon. (2007). Business Information System. 9th Edition. Tata McGraw-Hill Publication.
Behl, R. (2006). Information Technology for Management. Tata McGraw -Hill Publication.
Jawedkar, S. (2007). Management Information System. 3rd Edition. Tata McGraw-Hill Publication.
David, W. (2008). Business Data Analysis using Excel. Oxford Publications .
Suggested Journals:
Journal of Information Systems
Journal of Cost M anagement
International Journal of Technology Management
International Journal of Management Information Systems
 Master of Business Administration 37
Course Curriculum (Session 2015-16)

Course Outline
Financial Management
Course Code: MBA3001 Year: I Trimester: III Max. Hours: 30

Preamble: Financial management entails planning for the future of a person or a business
enterprise to ensure a positive cash flow. It includes the administration and maintenance of
financial assets. Besides, financial management covers the process of identifying and
managing risks. From an organizational point of view, the process of financial management is
associated with financial planning and financial control.

Objectives of the Course:

To learn the financial tools needed to make business decisions.
To get a basic insight of corporate finance theory, but emphasizes the application of
theory to business decisions.

Overvie w of Financial Manage ment:

Traditional and Modern Approach of Financial Management;
UNIT I Objective: Profit vs. Wealth Maximization and EPS Maximization; (5 Sessions)
Functions of Financial Management; Risk and Return; Time Value
of Money
Investment Decisions
Nature & Techniques of Capital Budgeting, Traditional Methods:
Payback Period Method, Average Rate of Return Method, Time-
UNIT II (6 Sessions)
Adjusted Methods: Net Present Value, Internal Rate of Return
Method, Profitability Index Method, Discounted Payback Period
Method.
Cost of Capital
Concept and Measurement of Cost of Capital, Debt vs. Equity. Cost
UNIT III of Equity, Cost of Preference shares, Cost of Retained Earnings. (4 Sessions)
Weighted Average Cost of Capital (WACC) and Marginal Cost of
Capital.

MID-TERM EXAMINATION

UNIT IV Capital Structure Decisions: (5 Sessions)

 Master of Business Administration 38
Course Curriculum (Session 2015-16)

Capital Structure vs. Financial structure Capitalization.

Leverages: Financial Leverage, Operating Leverage and Composite
Leverage. EBIT-EPS Analysis, Indifference of Financial Leverage.
Theories The Modigliani Miller Theory A critical appraisal.
Dividend Decisions :
Dividends and Value of the Firm - Relevance of Dividends; Factors
UNIT V (6 Sessions)
determining Dividend Policy. Dividend & Valuation of the firm-
The Basic Models: Walter Model and Gordon Model.
Business Valuation: Basics
Value Concept, Principles & Techniques of Valuation, Discounted
Cash Flow Valuation: Steps, Assumptions, Applications, Value
UNIT VI Drivers; Relative Valuation: Steps, Applications, Valuation (4 Sessions)

Multiples, Value based Management

An ove rvie w of Working Capital Manage ment
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
Text Books:
Kishore, R. M. (2008). Financial Management. 6th Edition. New Delhi: Taxmann
Publication.
Pandey, I. M. (2009). Financial Management. 9th Edition. New Delhi: Vikas Publishing
House.

Reference Books:
Khan, M. Y., & Jain, P. K. (2009). Financial Management. New Delhi: Tata McGraw-
Hill Publication.
Chandra, P. (2009). Financial management. 7th Edition. New Delhi: Tata McGraw-Hill
Publication.
Brealey, M. (2002). Principle of Corporate Finance. 7th Edition. New Delhi: Tata
McGraw-Hill Publication.
Maheswari, S. N. (2007). Financial Management. New Delhi: Vikas Publishers.

Journals:
The Quarterly Journal of Indian Institute of Finance
(http://www.financeindia.org/fi.htm)
 Master of Business Administration 39
Course Curriculum (Session 2015-16)

Course Outline
Human Resource Management
Course Code: MBA3002 Year: I Trimester: III Max. Hours: 30

Preamble: Human Resource Management has wide application in industry. As human

beings are the most important asset of the organization, HRM guides us in their optimum
utilization. Right from the entry till the exit of human resource in the organization, they need to
be properly taken care of, guided and controlled if the organization is to get the best out of
them. This objective can be achieved with the knowledge of the subject. In fact, this subject
provides immense career opportunities in any type of industry as human being are the part &
parcel of each & every industry. The knowledge of this subject is the essential requirement of
every manager.

Objectives of the Course:

To develop a holistic understanding of Management of HR starting from procurement to
separation in an Organization.
Evolution of HRM: Personnel Management, HRM concept,
objectives, Functions. Personnel Management vs. Human resource
UNIT I (4 Sessions)
Management. Concept of HRD.
Trends and emerging issues in HRM.
Human Resource Planning: Concept of HRP, Process.
Job Analysis: Concept, Job Description, Job Specification, Concept (5 Sessions)
UNIT II
of HRIS, HR Accounting and HR Audit.
Talent Acquisition: Recruitment - Procedure, Methods and Sources,
Selection-Procedure and types of selection tests.
Training and Development: Key Issues in Training, Training Vs
Development, Challenges in Training, Managing the Training (6 Sessions)
(Assessment Phase, Implementation Phase and Evaluation Phase),
UNIT III
Different Methods of Training and Management Development.

MID-TERM EXAMINATION
Performance Management: traditional and modern techniques,
Identification of Key Performance Areas and Key Result Areas
UNIT IV (6 Sessions)
Ethical issues in performance appraisal. Concept of Potential
appraisal, Feedback mechanisms.
Compensation Management Concepts and Components-Job
UNIT V (5 Sessions)
Evaluation- Incentives, Benefits and employee welfare facilities.
Industrial relations- Concept: Grievance Procedure, collective
UNIT VI Bargaining, Workers participation in Management, IR Machinery for (4 Sessions)
handling disputes.
 Master of Business Administration 40
Course Curriculum (Session 2015-16)

Retirement/Separation- Concept: Superannuation, Voluntary

Retirement Schemes, Resignation, Discharge, Dismissal, Suspension,
Layoff.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Book:
Rao, V.S.P. (2010). Human Resources Management. Excel Books. New Delhi.

Reference Books:
Flippo, E. B. (2008). Personnel Management. New Delhi: Tata McGraw-Hill
International Series.
Gomez, M. & Balkin. (2008). Managing Human Resources. Pearson Education. New
Delhi.
Rao, P. (2007). Essentials of Human Resources Management & IR. (3rd Edition).
Himalaya Publishing House. New Delhi.
Aswathappa, K. (2008). Human Resource management / Text & Cases. Tata McGraw-
Hill Publication. New Delhi.
Aquinas, P.G. (2009). Human Resource Management. Vikas Publishing. New Delhi.
Ivancevich, John M. (2005). Human Resource Management. Tata McGraw-Hill
Publication. New Delhi.
Monappa, A., & Saiyadain, M. S. (2006). Personnel Management. Tata McGraw Hill
Publication. New Delhi.
Snell & Bholander. (2007). Human Resource Management. Cengage Learning. New
Delhi.

Journals:
Advances in Developing Human Resources, Sage Publication
Human Resource Development Review, Sage Publication
HBR (Harvard Business Review)
 Master of Business Administration 41
Course Curriculum (Session 2015-16)

Course Outline
International Business Management
Course Code:MBA3003 Year: I Trimester: III Max. Hours: 30

Preamble: The Primary objective of this course is to acquaint the students to emerging
global trends to business environment and introducing learners to the framework of
International Business. This course introduces students to the world of international business
and management by studying cultural influences, government and business structures in our
global economy.

Objectives of the Course:

To achieve a real understanding of the complexities, opportunities & creative challenges
of international business across time, space & cultures and recognize those factors which
distinguish the marketing mix for overseas markets as opposed to domestic markets.
To learn how to track & evaluate changes in world markets that effects the consumers
demand & shape of marketers strategies.
To identify & analyze ethical issues in international marketing affecting sustainable
development (green- marketing) & social justice in business and to create awareness
about the various bodies working on the international level for the promotional of
international trade & business.
Conceptual Frame work of International Business
History , Nature & Scope of International Business, Comparison
of Domestic Business and International Business, Reasons for
Growth of International Business, Stages of Internationalization,
UNIT I (4 Sessions)
EPRG Framework, Globalization , Multinational Corporations,
India and International Business.
Cross Cultural Communication, Effect of Environment on
International Business
Inte rnational Business Theories
International Trade Theories : Mercantilism, Adam Smiths
Absolute Cost Advantage Theory, Ricardos Comparative Cost
Advantage Theory, Haberlers Opportunity Cost Theory, Hecksher-
UNIT II (6 Sessions)
Ohlin Theory.
Foreign Direct Investment (FDI) Theories: Market Imperfection
Approach, International Product Life Cycle Theory, Transaction
Cost Approach, The Eclectic Paradigm.
Inte rnational Business Organization Structure
Importance of Organization Structure, Different forms of
Organization Structure- Vertical Organization Structure, Horizontal
UNIT-III (5 Sessions)
Organization Structure, Matrix Structure, Synthesis: Strategy &
Architecture- Multidomestic Firm, International Firm, Global Firm,
Transnational Firm.
 Master of Business Administration 42
Course Curriculum (Session 2015-16)

Inte rnational Business Risk: Country Risk Analysis,

Classification of Risk Involved- Political Risk, Socio-cultural Risk,
Economic Risk, Importance of Risk Analysis for International
Business. Regional economic integration, role of world bodies in
International business- WTO, IMF, World Bank
MID-TERM EXAMINATION
INTERNATIONAL STRATEGIC MANAGEMENT
Strategy in International Business, Pressures for Cost Reductions &
Local Responsiveness, Role of Strategic Management in
International Business,
Entry Decisions for International Business- Timing & Scale of
UNIT IV Entry, Mode of entry in Foreign Market- Exporting, Turnkey (6 Sessions)
Projects, Licensing, Franchising, , Joint Venture, Wholly Owned
Subsidiary by Green-Field Venture or Acquisition,
Competitive Strategies for International Business- International
Strategy, Multidomestic Strategy, Global Strategy, Transnational
Strategy.
Inte rnational Financial Management
An Overview of International Financial Management- Emergence
of International Finance; Difference between Domestic Finance and
International Finance; Development of International Finance,
UNIT V International Monetary System, International Banking Services (5 Sessions)
Inte rnational Marketing Management
Overview of International Marketing- Framework of International
Marketing, Nature & Scope of International Marketing,
International Marketing Mix Elements.
Inte rnational Human Resource
Importance of HR in International Business, Recruitment &
Selection in International Business,
UNIT VI Training & Development in International Business, Performance (4 Sessions)
Appraisal
Ethics and International Business
Ethical Business, Social Responsibility of International Business.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Hill, C.W. (2009). International Business. 5th Edition. New Delhi: Tata McGraw Hill.
Keegan, J. W. (2007). Global Marketing Management. 7th Edition. New Delhi: Pearson
Education.

Reference Books:
 Master of Business Administration 43
Course Curriculum (Session 2015-16)

Daniel, J., & Lee, H. (2009). International Business Environment. 11th Edition. New
Delhi: Pearson Education.
Onkvisit, S., & Shaw, J. (2004). International Marketing. 3rd Edition. New Delhi:
Pearson Education.
Derskey, H. (2008). International Management. 4th Edition. New Delhi: Prentice Hall of
India.
Aswattapa, K. (2003). International Business. 3rd Edition. New Delhi: Tata McGraw
Hill.

Suggested Journals:
Global Business Review; International Management Institute, India.
Journal of World Economic Review; Serial Publications, India.
IUP journal o Intellectual Property rights; IUP, India.
Foreign Trade review; IIFT, India.
 Master of Business Administration 44
Course Curriculum (Session 2015-16)

Course Outline
Operations Research
Course Code: MBA3004 Year: I Trimester: III Max. Hours: 30

Preamble: The Decision Making Body of any organization constitutes of Managers, who
work at different levels. Their ultimate goal is maximization wealth for the organization
through the optimum utilization of resources.

Objectives of the Course:

To enable in understanding the role and relevance of operations research in management.
To enable them to use these techniques optimizing the profitability and solving the
business problems of the organization.
Introduction of operation research, Scope, Nature and its
Applications in Decision Making.
Decision theory: Introduction, Types of Environment, Certainty,
UNIT I (5 Sessions)
Uncertainty, Conflict and Risk, Payoff and Retreat Tables Decision
Rules One Stage Decision Making Problem and Multi Stage
Decision Making Problem: Decision Tree.
Linear programming: Mathematical Formulations of LP Models for
Product-Mix Problems; Slack and Surplus Variables, Standard form
UNIT II (6 Sessions)
of LPP, Graphical method, Simplex Method and Big M method for
Solving LP Problems and Concept of Duality
Transportation proble m: Various Method of finding Initial Basic
Feasible Solution; N-W Method, Least Cost Method, VAM Method,
UNIT III (4 Sessions)
and Optimality; MODI Method, its Application
Assignment model: Algorithm and its Applications.
MID-TERM EXAMINATION
Game Theory: Concept of Game; Two-Person Zero-Sum Game;
Pure and Mixed Strategy Games; Saddle Point; Odds Method;
Dominance Method and Graphical Method for solving Mixed
UNIT IV Strategy Game (7 Sessions)
Sequencing Problem: Johnsons Algorithm for n - Jobs and Two -
machines, n - Jobs and Three - Machines, Two - jobs and m -
Machines Problems.
Queuing Theory: Characteristics of M/M/I Queue model;
Application of Poisson and Exponential Distribution in Estimating
UNIT V (4 Sessions)
Arrival Rate and Service Rate; Applications of Queue Model for
Better Service to the Customers.
Project Management: Introduction, Rules for Drawing the Network
UNIT VI Diagrams, Application of CPM and PERT Techniques in Project (4 Sessions)
Planning and Control.
* Provision for presentations / assignments / case analysis in additional sessions
 Master of Business Administration 45
Course Curriculum (Session 2015-16)

** 1 Session = 60 Minutes

Text Books:
Vohra, N. D. (2010). Quantitative Techniques in Management. New Delhi: Tata
McGraw-Hill Publication.

Reference Books:
Sharma, J. K. (2006). Operations Research. New Delhi: Macmillan Publication.
Taha, H.A. (2008). Operations Research: An Introduction. New Delhi: Pearson
Education.
Swarup, K. (2008). Operations Research. New Delhi: Sultan Chand & Sons.
Sharma, S.D. (2005. Operations Research. Meerut: Kedar Nath Ram Nath.
Gupta, P. K., & Hira, D.S. (2008). Operations Research. New Delhi: S. Chand &
Company Ltd.

Suggested Journals:
Journal of Operations Research Society
European Journal of Operations Research
Asia Pacific Journal of Operations Research
International Journal of Operations Research
 Master of Business Administration 46
Course Curriculum (Session 2015-16)

Course Outline
Marketing Management
Course Code: MBA3005 Year: I Trimester: III Max. Hours: 30

Preamble: It is an introductory course designed to give students in business and other

disciplines an overview and understanding of the important role of marketing in
organizational success. Students will be introduced to all the significant uses and functions of
marketing. In addition to learning basic marketing techniques, students will learn to
appreciate why small, medium, and large organizations must develop a market and consumer
oriented focus if they are to succeed in the emerging competitive environment in India and
abroad.

Objectives of the Course:

To introduce students to the basics of marketing, dealing competition and familiarize
students with marketing mix decision.

To create awareness about the latest trends and developments in marketing and enhance
their problem-solving and decision-making abilities in strategic areas of marketing.

To get students to think as business & marketing professionals involved in the effort of a
modern day business organization.
Introduction: Importance and Scope of Marketing, Philosophies
of Marketing Management Elements of Marketing, Marketing Vs
UNIT I Selling, Consumer Markets and Industrial Markets. Marketing (5 Sessions)
Mix, Market Demand, Marketing Information System.
Cons umer Buying Behaviour: Types, Process and Factors.
Market segmentation, Targeting and Positioning: Segmenting
UNIT II Consumer and Business Markets Bases, Purpose and Process, (5 Sessions)
Market Targeting, Positioning Nature and Importance,
Differentiating the Product
Product Decisions: New Product Planning and Development
Process, Failure of New Products.
UNIT III Product Life Cycle: Stages & Strategies. (5 Sessions)
Strategies for competition: Leaders, Challengers, Followers and
Nichers.

MID-TERM EXAMINATION

Product-Mix: Product Characteristics and Classification,

Product Differentiation, Product Hierarchy, Product System &
UNIT IV (5 Sessions)
Mixes, Product line and length analysis, Packaging, Labeling,
Warrantees & Guarantees
 Master of Business Administration 47
Course Curriculum (Session 2015-16)

Pricing Decisions: Understanding Price, Setting the Price,

Adapting the Price, Initiating & Responding to Price Changes.
Promotion Mix: Advertising, Sales Promotion, Sales Promotion
UNIT V techniques, Personal Selling, Public Relations, Direct Marketing, (4 Sessions)
and Publicity, Factors in setting Promotion mix.
Channels of Distribution: Channel of Distribution for
Consumer/ Industrial Products, Functions Performed by Channel
Members, Channel design decisions.
Channel dynamics: Vertical Marketing Channel, Horizontal
UNIT VI (6 Sessions)
Marketing Channel, Factors Affecting Channel Distribution,
Channel conflict Retailing/wholesaling: Functions and
Classifications.
New trends in Marketing Manage ment
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Kotler, P. (2007). Marketing Management, Analysis Planning, Implementation and
Control. 12th Edition. Pearson Education.
Kotler, P., & Keller, K. L. (2007). Marketing Management. 12th Edition. Pearson
Education.
Kotler, P., & Armstrong, G. (1999). Principles of Marketing. 12th Edition. Pearson
Education.
Reference Books:
Ramaswamy, V. S., & Namakumari, S. (2002). Marketing Management: Planning,
Implementation and Control: Global Perspective Indian Context. 3rd Edition. McMillan
Publication.
Kumar, A. & Meenakshi, N. (2008). Marketing Management. Vikas Publishing House
Czinkota & Kotabe. (2001). Marketing Management. 2nd Edition; Australia : Thomson
Learning
Saxena, R. (2003). Marketing Management. 3rd Edition. Tata McGraw-Hill Publication.

Journals:
Journals of Marketing Management by Westburn Publishers
Indian Journal of Marketing (www.indianjournalofmarketing.com)
Marketing Management JOURNAL (www.mmaglobal.org)
 Master of Business Administration 48
Course Curriculum (Session 2015-16)

Course Outline
Operations Management
Course Code: MBA3006 Year: I Trimester: III Max. Hours: 30

Preamble: This course is designed to meet the requirements of students regarding

operations management, its emerging issues and practice applications in corporate world.

Objectives of the Course:

To enable in understanding the role and relevance of operations management.

To enable them to use these techniques for optimizing the manufacturing process of the
organization.
Introduction to Ope ration Management: Introduction,
Historical Evolution, Scope of Operation Management, Operating
System Classification,
UNIT I Plant Location and Layout: Introduction and Managing Need for (5 Sessions)
Selecting a Suitable Location, Factors influencing Plant Location,
Location Models, Plant Layout, Classification of Layo ut, Design
of Product Layout, Design of Process Layout.
Material Handling: Introduction and Meaning, Objectives and
Principles of Material Handling, Selection of Material Handling
Equipments, Evaluation of Material Handling System, Material
Handling Equipments, Guidelines for Effective Utilization of
Material Handling Equipments,
UNITII (4 Sessions)
Material Management: Introduction and Meaning of Material
Management, Scope of Material Management, Material Planning
and Control, Purchasing, Store management, Inventory Control,
Standardization, Simplification, Value Analysis, Ergonomics, JIT
Manufacturing.
Production Planning and Control: Introduction and Meaning,
Need for Production Planning and Control, Objective of
Production Planning and Control, Phase of Production Planning
and Control, Operation Planning and Schedule System, Aggregate (6 Sessions)
UNIT III
Planning, Master Production Schedule, Material Requirement
Planning, Capacity Planning, Routing, Scheduling.

MID-TERM EXAMINATION
Quality Control: Introduction, Quality, Inspection, Quality
Control, Statistical Quality Control, Quality Circle.
Work Study: Introduction, Productivity, Work Study, Method
UNIT IV (6 Sessions)
Study: Motion Study, Work Measurement, Time Study
Quality Assurance and Certification: ISO 9000, ISO 9004,
ISO 14000 Series
 Master of Business Administration 49
Course Curriculum (Session 2015-16)

Maintenance Management: Introduction and Meaning,

Objectives of Maintenance, Types of Maintenance, Maintenance
UNIT V (4 Sessions)
Planning, Maintenance Scheduling, Total Quality Maintenance,
Total Productive Maintenance
Waste Management: Introduction and Meaning, Identification
and Control of Waste, Disposal of Scrap.
UNIT VI Automation: Introduction, Types of Automation, Computer (5 Sessions)
Integrated Manufacturing, Reason of Automation, Advantages of
Automation, Automation Strategies.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Everett, A. Ronald, J. & Ebert, J. (2007). Production and Operations Management:
Concepts, Models and Behavior. New Delhi: Prentice Hall of India Private Limited.
Bedi, K. (2010). Production and Operation Management. New Delhi: Oxford University
Press.

Reference Books:
Chary, S. N. (2010). Production and Operations Management. New Delhi: Tata
McGraw-Hill Publication.
Chunawala & Patel. (2009). Production and Operation Management. Mumbai: Himalaya
Publishing House.
Goel, B. S. (2010). Production Operations Management. Meerut: Pragati Prakashan.

Suggested Journals:
International Journal of Operations and Productions Management
International Journal of Production Economics
International Journal of Production Research
 Master of Business Administration 50
Course Curriculum (Session 2015-16)

MCA3070: TECHNOLOGY AND INNOVATION MANAGEMENT

(M BA)

Prerequisite: Techno logy is today seen as an integral component of the global strategy for econo mic growth. It
is seen as a key driver of wealth creation, and the ability to respond to change through techno logy is seen as a
major competitive advantage. Executives are required to understand technology needs of their companies and
manage the integration of technology into the workplace. All modernization in industries has depended on the
skillful use of technology, and innovation forms the basis of survival and growth of all companies. Success of a
business strategy is directly related to the correct identification of technology required for the business (e.g.
product design is a key technology requirement for manufacturing) and correct analysis of the strategic options
provided by the existing and emerging technologies. The course focuses on different matters of importance
related to Technology and Innovation Management. A unit has been dedicated to understanding the scenario in
India regarding techno logy usage and development.

Objectives of the Course:

To enable students understand the importance of continuous innovation and effec tivetechnology
utilization in globalised economy.
To provide an overview of current developments in the field of technology and innovation management
in organizations.
To develop an understanding of laws and practices follo wed in India to wards technology management.

Credits: 04 LTP: 400
Trimester III
Teaching
Module No. Content
Hours
Creativity: Defi nition, Creative Process, Techniques for Creative
Probl em Solving
UNIT I.
Innovation: Difference between inv ention and innovation, sources of 6 Sessions
innovation, importance, process and types /organizational dimensions of
innovation, factors and barriers affecting innovation in organisations
Technology: Concept and meaning of technology, Evolution and growth of
technology, Impact of technology on society and business, Forms of
UNIT II.
technology: process technology and product technology. 6 Sessions
Innovation and Technology Management: significance of management of
technology process, R & D and Competitive Advantage
Technology Forecasting: Technology Monitoring, Assessment of
competing Technologi es Technology Strategy: Concept, Types, Key
UNIT III. Principles, Framework for formulating technology strategy Technology
5 Sessions
Development, Acquisition and Transfer, Technology Absorption and
Diffusion - Rate of Diffusion; Innov ation Time and Cos t, Collaboration and
Strategic Technological Alliances.
Managing Technology as a Strategic Asset, Human Aspects in Technology
UNIT IV Management: Integration of People and Technology, Organizational and 6 Sessions
Psychological Factors, Organizational Structure.
Social Issues in Technology Management: Technological Change and
UNIT V Industri al Relations, Technology Assessment and Environmental Impact 4 Sessions
Analysis
Technological environment in India: Technology policy, role of various
government, organisations in development and dissemination of
UNIT VI technology (DST, CSIR etc). Laws regarding protection of trade intellectual 5 Sessions
property rights, patents, trademarks, TRIPS and W.T.O. - i ts impact on
Indian Economy. Emerging perspectives on technology management
 Master of Business Administration 51
Course Curriculum (Session 2015-16)

Text Books:
Betz, F. (1993). Strategic Technology Management. New York: McGraw-Hill.
Khalil, T. (1999) M anagement of Technology. New York: McGraw-Hill..
Reference Books:
Narayanan, V. K. (2007). M anaging Technology and Innov ation for Competitive Advantage. New
Delhi: Pearson Education Asia
Schilling. (2006). Strategic Management of Technological Innov ation. New York: McGraw-Hill
Sullivan, N. (1995). Technology Transfer. New York: Cambridge University Press .
 Master of Business Administration 52
Course Curriculum (Session 2015-16)

Course Outline
Strategic Management
Course Code: MBA4001 Year: II Trimester: IV Max. Hours: 30

Preamble: Strategic management is the core element of any business course as it acts like
glue that holds other business subjects together. It is the field of management designed to help
general managers improve the long-term competitive position of their organization. It is about
success and failure, both from an individual and organizational perspective. It can help
management trainee to master the corporate jungle and to achieve individual career aims. It
instills the habit of reaching an identified goal by developing the necessary competence and
seizing available opportunities. In short, an understanding of strategy enhances performance
and improves career prospects

Objectives of the Course:

To understand the nature of strategic management and its competitive and institutional
context
To appreciate the strengths and limitations of strategic analysis, and how it fits into the
overall strategy process
To master a range of methods and techniques of strategic analysis and have a clear
appreciation of their theoretical and empirical fo undations, range of applicability,
qualifications and limitations.
Introduction to Strategic Management
Definition and importance of Strategic Management, Strategic
Management Process, Levels of Strategy
UNIT I Strategic Intent: Hierarchy of Strategic Intent (6 Sessions)
Basic Concepts: Stretch, Leverage, Business Definition &
Model, Business Policy, emergent and realized strategy
Inte rnal Environmental Analysis
The Resource Based View Of The Firm, VRIO Framework &
UNIT II (4 Sessions)
Application, SWOT Analysis, Value chain analysis,
Evaluating Firms Internal Capabilities,
External Environmental Analysis
Macro Environment, Industry analysis, Porters 5 Forces Model,
UNIT III Strategic Groups and Strategic Types, Imitation & Competitive (5 Sessions)
Dynamics in an Industry
Strategy Formulation- Environment And Positioning School
MID-TERM EXAMINATION
Corporate Level Strategies: Portfolio Analysis BCG and GE
UNIT IV models, The Corporate Parent, Directional strategies types of (6 Sessions)
strategies for Growth, Stability & Retrenchment
Business Level Strategy: Porters Generic strategy model,
UNIT V (5 Sessions)
Strategic Choice, Blue-Ocean Strategy
 Master of Business Administration 53
Course Curriculum (Session 2015-16)

Strategy Implementation
Strategy Implementation and challenges, Structural, Cultural and
Functional aspects of Implementation - Strategic Management in
HR, Marketing, Finance, Operations, etc., McKinsey 7S Frame
work, Corporate Restructuring
Strategy Evaluation
Strategy Evaluation and Control, Developing Performance
UNIT VI (4 Sessions)
Indicator-Balance Score Card, Delta Model, Porters Diamond
Model, Managing Strategic Change
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Thompson, Strickland, Gamble & Jain. (2005). Crafting and Executing Strategy. 14th
Edition. New Delhi: Tata McGraw Hill Publication
Azhar, K. (2008). Business Policy and Strategic Management. New Delhi: Tata McGraw
Hill Publication.
Hamel, G. & Prahalad, C. K. (2003). Competing for the Future. Harvard Business
School.
Reference Books:
Johnson, & Scholes. (2006). Exploring Corporate Strategy. Prentice Hall India.
Hunger and Wheelen, (2004). Strategic Management. New Delhi: Pearson Education.
Galbraith, J.R. (2006). Strategy Implementation: The Role of Structure and Process. West
Publishing Company.
Macmillan, H. & Tampoe, M. (2005). Strategic Management. Oxford University Press.
Pearce II, Robinson Jr., & Mittal. (1999). Strategic Management: Formulation, Implementation
and Control. Tata McGraw Hill
 Master of Business Administration 54
Course Curriculum (Session 2015-16)

Course Outline
Supply Chain Management
Course Code: MBA4002 Year: II Trimester: IV Max. Hours: 30

Preamble: Supply Chain as a management discipline originated after use of logistics in the
military and later branched into the commercial sector as business logistics. Now, the hottest
topic in the commercial sector is supply chain management. This course examines the
historical evolution of management thought to its newest frontiersupply chain management,
reviews the emerging practices that define supply chain management in business applications,
and demonstrates that supply chain management is more than integrated logistics.

Objectives of the Course:

Understand the framework and fundamentals of Logistics & Supply Chain Management
as the foundation for building and sustaining high performance and effectiveness in the
organization.

Develop an understanding of the significance of Supply Chain Management to achieve

cost effective supply and distribution of goods & services to meet varying customer
demand.

Demonstrate the ability to analyze and apply critical thinking and learning skills related
to "real life" problems and situations.
Concept of Supply Chain Manage ment- Evolution, Flows in
SCM, Process View of SCM, Drivers of SCM, Macro Process of
Unit -I SCM, Value Chain Analysis, Supply Chain Decision Phases. (5 Sessions)
Supply Chain Pe rformance : Competitive and Supply Chain
Strategies, Achieving Strategic Fit.
Forecasting in Supply Chain: Forecasting in Supply Chain,
Methods of Forecasting, Planning Supply and Demand in a Supply
Chain.
Unit- II Inventory Management: Concept of Inventory, Types of (4 Sessions)
Inventory, Inventory Systems, Inventory Modeling: Deterministic
and Probabilistic Models( Single Period Decision
Model).ABC/VED and other Inventory Control Techniques
Designing Distribution Network: Role of Distribution in Supply
Chain, Factors influencing Distribution Network Design, Design
UNIT- III Options for a Distribution Network, Role of Network Design in (6 Sessions)
Supply Chain,
Risk Management and Network Design
MID-TERM EXAMINATION
Unit- IV Logistics Management: Role of logistics in SCM, Difference (5 Sessions)
 Master of Business Administration 55
Course Curriculum (Session 2015-16)

between SCM and Logistics, Logistics Costs, Logistics Models,

Bullwhip Effect, 3PL, 4PL.
Transportation Manage ment: Role of Transportation in SCM,
Transportation Decisions, Push vs. Pull System, Cross Docking.
Purchasing Manage ment: Meaning, Functions of Purchase
Department, Purchasing Policies.
Material Handling System Design and Decision: Warehousing,
Unit- V (6 Sessions)
Store Management
Sourcing Decision: Role of Sourcing in Supply Chain, &
Outsourcing, Vendor Rating & Vendor Management
IT in SCM: Supply Chain Integration, Role of IT in SCM, EDI,
ERP, Internet and Intranet, Bar-coding, RFID
Unit -VI (4 Sessions)
Development in SCM: Supply Chain Restructuring, Demand
Chain Management, Virtual Supply Chain Management.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Chopra, S., & Meindel, P. (2007). Supply Chain Management Strategy, Planning and
Operation. 3rd Edition. Pearson/PHI.

Reference Books:
Levi, S. D. et al. (2003). Second Edition. Designing and Managing the Supply Chain:
Concepts, Strategies and Case Studies. Tata McGraw-Hill.
Christopher, M. (2000). Second Edition. Logistics & Supply Chain Management:
Strategies for Reducing Cost & Improving Service. Pearson, India.
Shapiro, J. F. (2001). Modeling the Supply Chain. Duxbury.
Sople, Logistics Management. Pearson, India.
Agrawal, D. K. Supply Chain Management-Strategy, Cases & Best Practices. Macmillan.
Shah, J. Supply Chain Management- Text and Cases. Pearson, India.

Suggested Journals:
International Journal of Decision Making in Supply Chain & Logistics, Serials
Publications, New Delhi.
Supply Chain Management: An International Journal, Emerald.
Journal of Supply Chain Management, Wiley-Blackwell.
Supply Chain Forum: An International Journal, BEM ISLI.
 Master of Business Administration 56
Course Curriculum (Session 2015-16)

Course Outline
Business to Business & E-Marketing
Course Code: MBA4003 Year: II Trimester: IV Max. Hours:30

Preamble: B2B marketing throws up special challenges and opportunities to those who
serve market other than for personal consumption. Since the students get more exposed to B2C
situations, the course is intended to help students develop a greater understanding of
institutional markets, where are they , and how do they operate ,strategies to tap these markets
and serve them.
This course will provide the students with an analytical and technical framework to
understand the emerging world of e-Business. e-Business poses both a challenge and an
opportunity for managers. As a matter of competitive necessity, savvy managers must gain an
understanding of the rapidly changing technology and business models. They need to develop
a basic understanding of how electronic business differs from real business settings.

Objectives of the Course:

To prepare for a career in Business to Business Marketing

To expose the students to a variety of product-market situations in the Indian context
To share the concepts and frameworks which may be more relevant in industrial
marketing situations
Have a understanding of various data analysis techniques
Evaluating the opportunities and risk factors involved in conducting e-Business.
Identifying organizational processes and relationship that may have value added through
the application of an e business strategy
Assisting in the incorporation of an e-business strategy into the organizations goals and
objectives.

B2B Market, B2B Versus Consumer Marketing, Understanding

B2B Markets,
UNIT I (4 Sessions)
B2B Marketing Environment, Strategies for managing the B2B
marketing environment
Nature of Business Buying, Interpersonal dynamics of
UNIT II organizational buying behavior, Accessing market opportunities, (6 Sessions)
Segmentation, targeting and positioning in B2B marketing
 Master of Business Administration 57
Course Curriculum (Session 2015-16)

Developing product strategy, Strategic innovation and new

UNIT III product development, Marketing channels participants, Physical (5 Sessions)
distribution and customer service.
MID-TERM EXAMINATION
Planning, Organizing and Controlling selling function,
UNIT IV Managing advertising, sales promotion and publicity strategy, (5 Sessions)
Pricing decision analysis
Introduction to E-Marketing. Mapping fundamental concepts of
Marketing, Strategy and Planning for E-Marketing, Models Of
UNIT V (5 Sessions)
E-Marketing, Ethical and Legal Issues.
Internet of the future: Customerization.
Online Advertising: Display Advertising, Pay-Per-Click
UNIT VI Marketing, Email Marketing, Blogging, Podcasting, RSS, Social (5 Sessions)
and Business Networking, Product Opinion Sites. Forums.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Book:
Ghosh,P.K., Industrial Marketing, Oxford Publication
Kalakota,Ravi,E-Business, Delhi, India: Pearson Education.

Reference books:
Havaldar,K. Industrial Marketing, New Delhi, India: Tata McGraw Hill.
Vitale,P. Robert, Business to Business Marketing,Delhi,India:Thomson
 Master of Business Administration 58
Course Curriculum (Session 2015-16)

Course Outline
Consumer Behaviour
Course Code: MBA4004 Year: II Trimester: IV Max. Hours: 30
Preamble: Human behavior is very complex and difficult to predict. Marketers have always
been interested in knowing how consumers make their buying decisions regarding various
products. Who influence them and how. How do they respond to the various marketing stimuli
like advertisements, sales promotional offers, use of celebrities etc. offered by the marketers.
What are the latent motives behind the purchase of product. If these things are known to the
marketers it is possible to influence the consumers in favorable way.

This course will give knowledge about the determinants of consumer behavior which fall under
four main categories- cultural, social, personal and psychological. Insights from the industry
will help to understand the behavior of consumers. Developing marketing mix according to the
consumer behavior is the main motive behind this course.

Objectives of the Course:

To develop an understanding of consumer behavior from a variety of perspectives
(multicultural, interdisciplinary, etc.).
To develop an understanding of peoples' consumption-related behaviors and to develop
and evaluate marketing strategies intended to influence those behaviors.
To develop understanding of concepts in consumer behavior.
To develop ability to apply the concepts to strategic marketing decisions.
To develop ability to conduct research in consumer behavior.

Consumer Behavior Disciplines and applications of consumer

UNIT I behavior, Reasons for studying consumer behavior, Cultural (3 Sessions)
factors- Culture and Sub-culture, Core cultural values
Social factors- Social Class, life style profile and applications,
reference groups- Consumer related reference groups, Celebrity
UNIT II (6 Sessions)
and other reference groups, Family- Functions and roles, Family
Life Cycle
Personal/Psychological factors:- Personality, self concept and life
UNIT III style, Motivation- Buying motives, learning and memory, (6 Sessions)
Information Processing models

MID-TERM EXAMINATION

Attitude formation and change, consumer loyalty towards

UNIT IV (5 Sessions)
product, brand and stores, diffusion of innovation process,
 Master of Business Administration 59
Course Curriculum (Session 2015-16)

opinion leadership.
Consumer Decision Making Process: Problem Recognition and
marketing strategy, Information search- sources and
UNIT V (5 Sessions)
implications, Evaluation of alternatives- evaluation criteria and
decision rules.
Purchasing Process and Outlet Selection, Purchase Behavior ,
Post-purchase Behavior, Models of Consumer Behavior,
UNIT VI (5 Sessions)
Organizational/institutional Buying Behavior, intermediary
decision making
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Schiffman Leon G. and Kanuk Leslie lazar- Consumer Behavoiur (Pearson/ Prentice
Hall, 9th Edition.

Reference Books:
Hawkins, Best and Coney- Consumer Behaviour (Tata Mc Graw Hill, 9TH Edition).
Loudon, David L. and Della Bitta, Albert J. - Consumer Behavior (Tata Mc Graw Hill,
4TH Edition).
 Master of Business Administration 60
Course Curriculum (Session 2015-16)

Course Outline
Product and Brand Management
Course Code: MBA4005 Year: II Trimester: IV Max. Hours: 30

Preamble: It is a course designed to give marketing students, an overview and

understanding of Brand management. It discusses various aspects about how a product is
developed as a brand in market. The second half of the course we discuss the role of the
various components & strategies in building a brand.

Objectives of the Course:

This course will attempt to understand various types of products in the product portfolio
of an organization. Developing new products and eliminating exiting products from the
portfolio will be examined. Why a marketer needs brand names and what is the need to
maintain brands equity
Product Manage ment: Product Mix concepts, Product
Classification, Product Management: Product Development,
UNIT I Product focused organization; Market focused organization, (6 Sessions)
Factors influencing design of the product, Changes affecting
product management.
Product Market Strategies: Product Life Cycle Stages and
corresponding Strategies, Product Evaluation Product
UNIT II (5 Sessions)
Positioning: Concept, Product Differentiation, Positioning
Strategies, Preference Analysis, Benefit Segmentation
Brand Management: Brands Vs Products, Benefits of branding;
UNIT III Brand attributes, Significance of branding to consumers & firms, (4 Sessions)
Brand Elements
MID-TERM EXAMINATION
The Brand Equity concept, Brand Equity Models Brand Asset
Valuation, Aaker Model, BRANDZ, Brand Resonance. Brand
UNIT IV Building: Brand building blocks and implications, Measuring (6 Sessions)
Brand equity: Brand Value Chain and Brand Tracking, Brand
Equity Management System
Brand Positioning & Values: Brand Knowledge, Identifying
UNIT V and establishing Brand Positioning, Positioning Guidelines, (4 Sessions)
Brand Values and Brand mantras.
Designing & Sustaining Branding Strategies: Brand hierarchy,
Branding strategy, Brand extension and brand transfer,
UNIT VI (5 Sessions)
Managing brand over time- Reinforcing Brands, Revitalizing
Brands, Co-branding, Celebrity endorsement, Brand Crisis.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
 Master of Business Administration 61
Course Curriculum (Session 2015-16)

Text Books:
Keller, K. L. (2004). Strategic Brand Management : Delhi: Pearson Education.
Kotler, P., Keller, K. L., Koshy, A., & Jha, M. (2007). Marketing Management. New
Delhi: Pearson Education

Reference Books:
Sengupta, S. (2006). Brand Positioning.
Majumdar, R. (2007). Product Management in India. Delhi: Prentice Hall of India
Kazmi, S. H. H. & Batra, S. K (2008). Advertising and Sales Promotion. New Delhi:
Excel Books.

Suggested Journals:
Indian Journal of Marketing- Associated Management Consultants
Journal of Marketing American Marketing Association
Journal of Marketing Management ICFAI University Press
 Master of Business Administration 62
Course Curriculum (Session 2015-16)

Course Outline
Training & Development
Course Code: MBA4006 Year: II Trimester: IV Max. Hours: 30
Preamble: The efficiency of an organization depends directly on the capability and talent of
its personnel, and how motivated they are. Capability of a person depends on his ability to
work and the type of training he receives. While his personal capability is evaluated through
proper selection procedure, his training is taken care of by the organization after he has been
employed by the organization. Since training inputs may vary from on-the job experience to
off-the-job training, most of the organizations conduct skill based & specific training for their
employees. In Indian organizations, training and development activities have assumed high
importance in recent years because of their contributions to the achievement of organizational
objectives. The present course is designed to study the concepts and processes of training and
development.

Objectives of the Course:

To enable one to develop the necessary knowledge, skills and confidence for undertaking
training activities.

To develop an understanding of how to identify and assess training needs, and to develop,
plan, organize, deliver and evaluate the training programmes in an organisational setting.

To develop an understanding on various training & development solutions to improve

employee performance.
Human Resource Development: concept, need and importance of
HRD, evolution of HRD in India, nature of Training and
Development, training approaches, Need for Training , Types of
UNIT I Training, Aligning training function to business strategies, (5 Sessions)
training & development as source of competitive advantage,
Forces influencing working and learning.
Training Models, The Systematic Training Cycle, Methods of
Training Needs Assessment, Training Process, Design of
UNIT II (6 Sessions)
Evaluation Programme, Determining Return on Investment,
Types and Methods of Training Evaluation
Employee Development: Approaches to employee development,
UNIT III the development planning process, company strategies for (4 Sessions)
providing development.
MID-TERM EXAMINATION
 Master of Business Administration 63
Course Curriculum (Session 2015-16)

Employees career management, a model of career development,

role of employees, managers, and company in career
UNIT IV management, challenges in career management: dealing with (4 Sessions)
older workers.

Introduction, characteristics, approaches and domains of

learning, Principles of Learning, Loops of learning, Learning
Process in training, Holistic approach to learning.
UNIT V Key attributes and factors influencing the learning process (6 Sessions)
during training.
Organizational learning: concept and need, practices and values
of learning organization, managers role in learning organization.
Special issues in Training & Development program: Train the
trainer, on line learning & computer based training, outsourcing
training, training for developing Creativity, Managing Change,
UNIT VI Leadership development, Team Playing , Effective (5 Sessions)
Communication, Managing Cultural Diversity, Time
management, Ethical issues for training & Development
Professionals, future trends that will affect training.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Book:
Noe, A. R. (2008). Employee Training & Development. Tata McGraw-Hill Education.

Reference Books:
Deb, T. (2008). Training & Development- Concepts & Applications. Anes Books India
Krishnaveni, R. (2008). HRD- A researchers Perspective, Excel Book Publication.
Lall, M., & Sharma, S. (2009). Personal Growth and Training and Development. Excel
Book Publication.
Journals:
International Journal of Training and Development
International Journal of Training and Development.
Journal of Counseling and Development
Corporate Training: Pulse Check, Training
 Master of Business Administration 64
Course Curriculum (Session 2015-16)

Course Outline
Leadership and Team Building
Course Code: MBA4007 Year: II Trimester: IV Max. Hours: 30

Preamble: The leadership and team building course is designed to provide the student the
essentials of leadership and team building by developing the students ability to apply and
build skills using the leadership concepts studied. This course foundation is built on creating a
leadership vision, articulating this through effective communication, motivational skills, and
team building while helping students to identify and develop their leadership style.

Objectives of the Course:

After finishing this course the student will be able to:
Assess adequately preconditions for leadership and team-building.
Respect other people personality and take the full advantage of differences between
them as well as of their individual abilities and skills for the synergic effect.
Understand the conditions for formation and development of team co-operation.
Adopt crucial competences like Problem-solving, creativity, independence and
responsibility-taking.

Leadership: Concept, Introduction, meaning, definition,

Components of Leadership- Leader, Followers and situation,
Leadership myths.
Assessing leadership: Managerial incompetence, Leadership
UNIT I Talent Management system. (4 Sessions)
Measuring effects of Leadership: Superiors effectiveness &
performance ratings, subordinates rating of satisfaction,
organizational climate, morale, motivation and leadership
effectiveness, and Unit performance indices
Powe r, Influence and leadership: Sources of power, Power
acquisition for leadership, approaches to understanding power:
Emersons power dependence theory, Salancik & Pfieiffer
Strategic contingency Model, Mintzbergs Genesis of power
theory. Influence tactics.
UNIT II (4 Sessions)
Leadership and values: Concept, forms of leadership, Moral
reasoning, Key work values, Stages of Leadership culture
development, Moral justification.
Organizational Politics: Concept, significance, Political
strategies: increasing power and exercising power.
Leadership Theories: Evolution of leadership theories, Basic
leadership models- Trait theory, Behavioral theories- Ohio State
UNIT III (7 Sessions)
studies, University of Michigan Studies, Blake and Moutons
Managerial Grid, Contingency Models- Fiedlers Contingency
 Master of Business Administration 65
Course Curriculum (Session 2015-16)

Theory, Hersey and Blanchards Situational Leadership theory,

Contemporary theories- Servant leadership, transactional and
transformational leadership.

MID-TERM EXAMINATION

Leadership and Change: Concept, approaches to organizational

change.
Leadership traits: bright side of personality and dark side of
UNIT IV personality. (5 Sessions)
Leadership skills: Basic and advanced skills.
Leadership styles: Lewins leadership styles. Behavioral,
charismatic, traditional and Situational leadership styles.
Groups Nature, Group Size, Stages of Group Development,
Group Roles, Group Norms, Group Cohesion.
Group Dynamics: Factors affecting group dynamics,
UNIT V Approaches- Proximity theory, Homans Interaction theory, (6 Sessions)
Balance theory, Exchange theory.
Teams Types, Ginnetts Team Effectiveness Leadership
Model, Leadership prescription of the model.
Team Building: Stages in team building, Effective Team
Characteristics, Team building skills.
UNIT VI Team building interventions: Levels of Team Building (4 Sessions)
interventions, types of interventions.
Building high performance teams: The Rocket Model.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Hughes, Ginnett, Curphy (2010) - Leadership, Enhancing The Lessons of Experience
(Tata Mc Graw Hill, 5th Ed.)

Reference Books:

Halder U (2010) - Leadership and Team Building (Oxford university Press, 2nd Ed.)
Yukl G (2007) - Leadership in Organisations (Pearson Education Ltd., 6th Ed.)
West Michael (2003) - Effective Team Work (Excel Books, 1st Ed.)
Sadler Philip (2007)- Leadership (Crest Publishing House)
 Master of Business Administration 66
Course Curriculum (Session 2015-16)

Course Outline
Performance Manage ment and Competency Mapping
Course Code: MBA4008 Year: II Trimester: IV Max. Hours: 30

Preamble: Common approaches for this class include lecture, written assignments, presentations, and
small group & team exercises. The success of the course will depend upon students understanding of concepts
and the way they relate these with real life corporate. A proper methodology will be followed to make the
students aware about the emerging performance management and competency mapping issues.

Objectives of the Course:

Performance management and competency mapping is the most critical function and
strong determinant of organizational excellence.

To develop and appreciation skills essential for designing and instituting effective
performance management and competency management systems.
Introduction: Basic concept of performance and performance
management system, objectives, components, benefits, the
UNIT I performance management model, approaches to performance
(5 Sessions)
management and performance management process.
Role of Performance Management:-In Employee motivation,
UNIT II Leadership, National culture, organizational culture. (3 Sessions)
Performance Appraisal: Need and methods for Performance
Appraisal: Assessment center, psychometric tests, Leaderless
UNIT III group discussions, Management games, Simulation exercises, (7 Sessions)
Role Plays, Self-appraisal,360 Degree appraisal, BARS, Balance
score card, Performance analysis, Performance review discussion.
MID-TERM EXAMINATION
Competency: Concept, origin and development, factors
affecting competency, classification of competencies.
UNIT IV Competency mapping: Concept, process. Methods of (4 Sessions)
Competency Mapping: Critical incident technique, interview
technique and questionnaires.
Developing Competency Models: The Lanchester Model of
UNIT V Managerial competency, the Transcultural Managerial (4 Sessions)
competencies.
Issues related to development of competency models, resistance
and recommendations.
UNIT VI Application of Competency Mapping: Competency based: (7 Sessions)
recruitment, selection, performance appraisal- performance
linked remuneration system, Training and development,
 Master of Business Administration 67
Course Curriculum (Session 2015-16)

promotion and succession planning.

* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Book:
Deb Tapomoy (2009). Performance & Reward Management.,Ane Books Pvt. Ltd.

Reference Books:
Herman Aguinis (2009). Performance Management, Pearson Education.
T. V. Rao (2002). Appraising & Developing Managerial Performance, Excel Books
GaneshShermon (2004). Competency Based HRM, , TMH.
SeemaSanghi(2004). A Handbook of Competency Mapping, Response Books.
Radha R Sharma (2006). 360 Degree Feedback, Competency Mapping and Assessment
Centers, , TMH
 Master of Business Administration 68
Course Curriculum (Session 2015-16)

Course Outline
BUSINESS ANALYSIS AND VALUATION
Course Code: MBA4009 Year: II Trimester: IV Max. Hours: 30
Preamble: Corporate world in recent times has increasingly become more dynamic as
well as volatile. Globalization, enhanced IT capabilities, the all pervasive role of the
media, and growing awareness of investors have rendered the situation quite complex.
This subject attempts to give an insight into valuation approaches and align it along with
transactions, financings, taxation planning and compliance, ownership transition, and
planning and litigation support.

Objectives of the Course:

To enable the students with key issues in financial analysis and business valuation
An understanding of the importance of various assumptions underlying the valuation
models along with explanation of various business valuation techniques, with their pros and
cons
To develop an understanding of the valuation approaches for various with the help of application
of the concepts in real-life situations, with many examples.

Financial Statement: An Overvie w

Balance Sheet
UNIT I Profit and Loss Account (4 Sessions)
Economic versus Accounting Profit
Statement of Changes in Financial Position
Financial Statement Analysis (I)
Users of Financial Analysis
UNIT II Liquidity, Leverage and Profitability Analysis (5 Sessions)
Financial Ratios as Predictor of Failure
DuPont Analysis (Evaluation of a Firms Earning Power)
Financial Statement Analysis (II)
Comparative Statements Analysis
UNIT III Trend Analysis (6 Sessions)
Intra- firm & Inter-firm Analysis
Analyzing Historical and Forecasting Future Performance
MID-TERM EXAMINATION
UNIT IV Business Valuation: Basics (5 Sessions)
 Master of Business Administration 69
Course Curriculum (Session 2015-16)

Concept of Value, Principles & Techniques of Valuation

Discounted Cash Flow Valuation: Steps, Assumptions,
Applications, Value Drivers
Relative Valuation: Steps, Applications, Advantages &
Disadvantages, Valuation Multiples
Impact of Different Stakeholders in terms of Business
Valuation
Priorities of Different Stakeholders in terms of Business
Valuation
Value based Management
Valuation of Assets and Liabilities (I)
Valuation of Fixed Assets
UNIT V Valuation of Inventories (5 Sessions)
Valuation of Financial Investments and Marketable
Securities
Valuation of Assets and Liabilities (II)
Valuation of Goodwill, Patents and Copyrights
UNIT VI Valuation of Brands (5 Sessions)
Valuation of Real Estate
Valuation of Liabilities
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Prasanna Chandra. (2011), Corporate Valuation and Value Creation. (ISBN:
9780071078221). Tata McGraw Hill.

Reference Books:
Edward Nelling. (2011). Business Valuation Demystified. (ISBN: 9780071702744). Tata
McGraw Hill.
Robert Reilly, Jr., Robert Schweihs (2004). The Handbook of Business Valuation and
Intellectual Property Analysis. (ISBN: 9780071429672). Tata McGraw Hill.
Institute of Cost and Works Accountants of India Study Material
(http://students.icwai.org/studies/studies/Bus_val_man.aspx)
 Master of Business Administration 70
Course Curriculum (Session 2015-16)

Course Outline
Investment and Portfolio Management
Course Code: MBA4010 Year: II Trimester: IV Max. Hours: 30
Preamble: The course is intended to develop familiarity with the theory and empirical
evidence related to investment analysis and portfolio management. An emphasis is placed on
understanding how an investment professional would allocate funds in an hypothetical
portfolio. Major topics include estimation of capital market parameters, trade-off between
risk and return, optimal portfolio selection, equilibrium asset pricing models, and
delegated portfolio management. Emphasis will be put on development of techniques that
should be part of the tool kit of those interested in becoming professional investors and/or
researchers in finance.

Objectives of the Course:

To develop an understanding of the investment alternatives that exists in the financial markets
To develop ways of analysis of different securities.

To instill in them the ability to construct and analyze a portfolio of investments.

Introduction:
The Investment Environment, Financial Markets, Investment
Alternatives, Trading Procedure
UNIT I Investment Approaches, Structure of Securities Market, (5 Sessions)
Participants in Security Market
Regulatory Mechanism: SEBI and its Guidelines; Investor
Protection
Concept and Measurement of Risk & Return.
Market Efficiency, Empirical Evidence on Security Returns.
UNIT II EMH & its implications for investment decision. (4 Sessions)
Adaptive Markets Hypothesis (AMH) as an Alternative to the
Efficient Market Hypothesis (EMH)
Valuation of Equity:
Nature of equity instruments, Equity Valuation Models.
Approac hes to Eq uit y Va luat io n:
UNIT III (6 Sessions)
Technical Approach: Overview of Concept & Tools Used
Fundamental Approach: Economy, Industry and Company
Analysis
MID-TERM EXAMINATION
Fixed Income Securities:
UNIT IV Nature of Bonds, Bond Prices and Yields, Term Structure of (3 Sessions)
Interest Rates, Managing Bond Portfolio, Bond Theorem
Portfolio Theory & Equilibrium in Capital Markets:
UNIT V (7 Sessions)
Portfolio Return & Risk, Efficient Frontier, Optimal Portfolio,
 Master of Business Administration 71
Course Curriculum (Session 2015-16)

Risk- less Lending & Borrowing, Optimal Risky Portfolio,

Capital Asset Pricing Model, Single-Index and Multifactor
Models, Arbitrage Pricing Theory,
Portfolio Management: Portfolio Manage ment Process,
Approaches to Portfolio Construction, Determinants of
Objectives, Choice of Asset Mix, Formulation of strategy,
UNIT VI Portfolio Execution, Portfolio Evaluation and Portfolio Revision. (5 Sessions)
Portfolio Management and Performance Evaluation:
Performance Evaluation of Existing Portfolio: Sharpe, Treynor,
Jenson, Fama Measures
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Chandra, P. (2008). Investment Analysis & Portfolio Management. New Delhi: Tata
McGraw-Hill Company Limited.
Reference Books:
Bodie, Zvi, K., Alex, Marcus, Alan, J. & Pitabas, M. (2008). Investments. Tata McGraw-
Hill Publishing Company Limited, New Delhi.
Jones, C. P. (2008). Investment Analysis & Management. New York: John Wiley &
Sons.
Sharpe, W. (2008). Investments. New Delhi: Prentice Hall India.
Fischer & Jordan (2008). Security Analysis & Portfolio Management. New Delhi:
Pearson Education.
Ranganatham & Madhumati (2008). Investment Analysis & Portfolio Management. New Delhi:
Pearson Education.
Kester, Ruback & Tufano (2007). Case problems in Finance. New Delhi: Tata McGraw-
Hill.
Indian Securities Market Review (2009), www.nseindia.com.
The Fact Book (2009). www.nseindia.com.

Suggested Journals:
Journal of Fixed Income
Review of Derivatives Research
Case Folio: ICFAI
Portfolio Organizer, ICFAI
The Chartered Financial Analyst, ICFAI
 Master of Business Administration 72
Course Curriculum (Session 2015-16)

Course Outline
Merger Acquisition and Corporate Restructuring
Course Code: MBA4011 Year: II Trimester: IV Max. Hours: 30

Preamble: The course is intended to develop familiarity with the theory and empirical
evidence related to strategic alliances and various allied finance related issues. Major topics
include theories and motives behind M&A, Financial Engineering, Takeover Defenses,
Valuation of M&A, Pricing of M&A Deals, and Legal framework as to M&A in India.
Emphasis will be put on recent cases of corporate alliances and exploration of synergy
benefits of such deals to understand the relevance of M&A in global business environment.

Objectives of the Course:

To develop an understanding of the motives and modes of M&A in contemporary business
environment.
To enable the students to explore the valuation of M&A deals from finance perspective
To instill in them the ability to evaluate the benefits and costs of M&A deals.

Int roduc tio n

Business Alliances: Various Forms of Business Alliances,
Strategic Choice of Type of Business Alliance, Basic
Concepts in M&A, Forces driving M&A Activities, Types of
Merger, Motives behind Mergers, Theories of M&A,
UNIT I (4 Sessions)
Operating, Financial and Managerial Synergy of Mergers,
Merger Process, Legal Procedures, Major Challenges to
success of Mergers, Due Diligence
Corporate Restructuring: Reasons, Broad Areas, Techniques,
Implications
Take ove r De fe nses
Defensive Operating Performance, Defensive Financial
UNIT II Techniques, Restructuring and Financial Engineering, Anti- (4 Sessions)
takeover Charter Amendments, Other Board or Management
Methods, Post Acquisition Bid Techniques
UNIT III Val uat io n of M &A ( I) (7 Sessions)
 Master of Business Administration 73
Course Curriculum (Session 2015-16)

Valuation Approaches, Discounted Cash Flow Valuation,

Relative Valuation, Valuing Operating & Financial Synergy,
Valuing Corporate Control, Share Exchange Ratio
MID-TERM EXAMINATION
Val uat io n of M &A ( II)
Pricing of M&A Deals, Estimating Merger Gains and Costs,
UNIT IV (5 Sessions)
Methods of Payment in Merger Transactions, Comparable
Companies or Transactions Approach
Ke y Fi na ncia l M anage me nt Is s ues in M &A
Mergers as a Capital Budgeting Decision, Cost of Capital,
UNIT V (6 Sessions)
Financing the Mergers and Takeovers, Tax Planning for
M&A
M &A Et hica l a nd Le gal Fra me wo rk
Ethical Issues of Merger and Take-over, Legal and
UNIT VI Regulatory Framework of M & A, Provisions of Companys (4 Sessions)
Act 1956, Indian Income Tax act 1961, SEBI Takeover Code,
Provisions of Competition Act
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

TEXT BOOKS:

B Rajesh Kumar (2010). Mergers & Acquisitions: Text & Cases. McGraw Hill
Education.
Chandrashekar Krishna Murthy & Vishwanath S.R (2008). Merger Acquisitions &
Corporate Restructuring. Sage Publication.

REFERENCE BOOKS:

Ashwath Damodaran (2010). Corporate Finance Theory And Practice. John Wiley &
Sons
Ravindhar Vadapalli (2007). Mergers Acquisitions and Business Valuation; Excel books,
1/e
Sudi Sudarsanam (2003). Value Creation from Mergers and Acquisitions. Pearson
Education, 1/e
 Master of Business Administration 74
Course Curriculum (Session 2015-16)

Weston, Mitchel And Mulherin (2003). Takeovers, Restructuring And Corporate

Governance. Pearson Education, 4/e
Ravi M. Kishore (2009). Financial Management. TaxMann Publications, 7th Edition

Course Outline
WORKING CAPITAL MANAGEMENT
Course Code: MBA4012 Year: II Trimester: IV Max. Hours: 30
Preamble: Corporate world in recent times has increasingly become mo re dynamic as
well as volatile. Working capital management ensures a company has sufficient cash flow
in order to meet its short-term debt obligations and operating expenses. This course
attempts to enable students to explore various strategies and approaches for working
capital management in real scenario.

Objectives of the Course:

To enable the students with key issues in working capital management
To develop skills for interpretation business information and application of financial theory in
corporate investment decisions, with special emphasis on working capital management.
To develop an understanding of the working capital management approaches for various
components with the help of application of the concepts in real-life situations.

Introduction to Working Capital

Conceptual Framework, Operating Environment of Working
UNIT I (4 Sessions)
Capital, Determination of Working Capital Requirement,
Working Capital Policy - Aggressive & Defensive
Management of Receivables
Receivables: Nature & cost of maintaining receivables, objectives
UNIT II of receivables management, policies for managing accounts (5 Sessions)
receivables, determination of potential credit policy and its
implications
Management of Cash and Marketable Securities
Cash: Motives for holding cash, objectives of cash management,
UNIT III (6 Sessions)
Cash Management Models
Cash Management: basic strategies, techniques and processes,
 Master of Business Administration 75
Course Curriculum (Session 2015-16)

cash management practices in India

Marketable Securities: Concept, types, choice of securities;
management practices
MID-TERM EXAMINATION
Management of Inventory
Inventory: Need for monitoring & control of inventories,
objectives of inventory management, risks and costs associated
UNIT IV with inventories (5 Sessions)

Inventory Management: Minimizing cost in inventory,

Techniques of Inventory Management
Working Capital Financing
Need and objectives of financing of working capital, cost-benefit
UNIT V analysis of alternative strategies for financing working capital, (5 Sessions)
Pattern and sources of Working Capital Financing in India, with
reference to Government policies
Working Capital Management: An Integrated View
Liquidity vs. Profitability Trade-off, Payables Management,
UNIT VI (5 Sessions)
Short-term International Financial Transactions, Integrating
Working Capital and Capital Investment Process
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Pandey, I. M. (2009). Financial Management. 9th Edition. New Delhi: Vikas Publishing
House.
Bhalla, V. K. (2011). Working Capital Management: Text and Cases. 13th Edition.
Anmol Publication Pvt. Ltd.

Reference Books:
Kishore, R. M. (2008). Financial Management. 6th Edition. New Delhi: Taxmann
Publication.
Khan, M. Y., & Jain, P. K. (2009). Financial Management. New Delhi: Tata McGraw-
Hill Publication.
Rangarajan, K., Rangarajan, K., & Misra, A. (2006). Working Capital Management.
Excel Books India
 Master of Business Administration 76
Course Curriculum (Session 2015-16)

Periasamy, P. (2011). Working Capital Management Theory & Practice. Himalaya

Publishing House.
 Master of Business Administration 77
Course Curriculum (Session 2015-16)

Course Outline
Global Business Environme nt
Course Code: MBA4013 Year: II Trimester: IV Max. Hours: 30
Preamble: International business has created a network of global links that bind countries,
institutions, and individuals with trade, financial markets, technology, and living standards.
International business: causes the flow of ideas, services, and capital across the world
offers consumers new choices permits the acquisition of a wider variety of products
facilitates the mobility of labor, capital, and technology provides challenging employment
opportunities reallocates resources, makes preferential choices, and shifts activities to a
global level What is International Business? International business consists of transactions
that are devised and carried out across national borders to satisfy the objectives of individuals,
companies, and organizations. International Business Questions How will an idea, good, or
service fit into the international market? Should trade or investment be used to enter a
foreign market? Should supplies be obtained domestically or abroad? What product
adjustments are necessary to be responsive to local conditions? What are the threats from
global competitors, and how can these threats be counteracted?

Objectives of the Course:

To explain the social, political and economic context of business.
To understand cross cultural management and different forms of business organization
To analyze emerging market multinationals
To understand liberalization and economic nationalism.
Introduction to International Business Environment: Social,
cultural and technological environment - Understanding the role
of culture communicating across cultures cross cultural
UNIT I negotiations and decision making. Political Environment foreign (5 Sessions)
legal environment, Foreign Corrupt Practices Act; Demographic
Environment Segmentation of the International Market.
Inte rnational Economic Environment: International Monetary
System and Foreign Exchange Marketing: The Pre-
UNIT II (5 Sessions)
Bretton Woods period, breakdown of Bretton Wood system and
emergence of EMS, EU and EURO.
Inte rnational Investment: Types and significance of foreign
investments factors affecting international investment growth
UNIT III and dispersion of FDI cross border mergers and acquisitions (5 Sessions)
foreign investment in India The New Policy EURO/ADR
issues M & A Indian companies going global.

MID-TERM EXAMINATION
 Master of Business Administration 78
Course Curriculum (Session 2015-16)

Global Integration and Regional groupings: Regional

integration and trade blocks Types of integration theory of
customs union, European union regional groupings
integration of developing countries SAARC, SAPTA, Bilateral
UNIT IV (5 Sessions)
& Multi lateral contracts Economic institutions International
Monetary Funds (IMF) World Bank, Asian Development
Bank, UNCTAD, UNIDO, International Trade Centre, WTO,
GATT, GATS, TRIM, TRIPS.
Multi National Corporation : Multi National Corporation :
Definition and Meaning Importance and dominance of MNCs
Code of conduct MNCs in India Transfer of Technology
global competitiveness indicators of competitiveness -
UNIT V competitive advantage of nations Technology and Global (5 Sessions)
competitiveness. International Operations Global supply chain
management global manufacturing strategies factors
affecting international HRM and staffing policy International
negotiations international asset protection Protection of IPRs.
Country Risk Analysis: Country Risk Analysis; Classification
UNIT VI of Risk Involved- Political Risk, Socio-cultural Risk, Economic (5 Sessions)
Risk; Managing risk.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
The International Business Environment by Anant K. Sundaram / J. Stewart Black-
Prentice Hall
International Business environments and Operations John D Daniel,
Lee H Radebaugh, Daniel P Sulivan- Pearson Education, 10th ed,
2004
Reference Books:
International Management Managing Across Borders and Cultures, Fourth Edition by
Helen Deresky PHI
Dynamics of successful International Business Negotiations by Robert T. Moran,
William G. Stripp JAICO
The International Environment of Business by Gerald M. Meier Oxford press, 2006
 Master of Business Administration 79
Course Curriculum (Session 2015-16)

Course Outline
International Trade
Course Code: MBA4014 Year: II Trimester: IV Max. Hours: 30
Preamble: This course is designed to give students a fundamental understanding of the
growing importance of trade in world economy. Increasing international trade is crucial to the
continuance of globalization. Without international trade, nations would be limited to the
goods and services produced within their own borders. A great increase in the importance of
international trade has brought the various parts of the world in to much closer economic
relations. Practically all countries governments seek to regulate foreign trade in the national
interest.

Objectives of the Course:

To explain the importance of international trade.
To understand the implications of international trade theories in modern era.
To understand the functioning of balance of payment.
To conceptualize the idea behind administered protection and economic integration.
To explain the dimensions of trade promotion measures.
To create awareness about the various bodies working on the international level for the
promotion of international trade.
INTRODUCTION TO INTERNATIONAL TRADE
Inte rnational Trade: Concept and Definition, Growing
importance of trade in world economy , differences between
UNIT I domestic and international trade; Gains from trade; trade (4 Sessions)
equilibrium and determination of terms of trade; Government role
in foreign trade.
TRADE THEORIES AND BALANCE OF PAYM ENTS
Classical Trade Theories: Absolute advantage theory,
Comparative advantage theory, Factor Proportion theory
Inte rnational Trade Theories: Human capital approach theory,
Natural resource theory, Identical preferences theory, Strategic
UNIT II (7 Sessions)
trade theory, International product life cycle theory
Balance of Payment: Meaning, Balance of trade and balance of
payment, structure of balance of payment; equilibrium,
disequilibrium and adjustments; Different approaches to
adjustment.
ADMINISTERED PROTECTION AND INTERNATIONAL
ECONOMIC INTEGRATION
Trade Barriers: Free trade versus protection; tariff classification;
UNIT III (4 Sessions)
economic effects of tariff; tariff retaliation; export subsidies,
countervailing duties and anti-dumping duties, quota and other
non-tariff measures
 Master of Business Administration 80
Course Curriculum (Session 2015-16)

MID-TERM EXAMINATION
Inte rnational economic integration forms and levels; trade
creating and trade diverting effects of a custom union;
UNIT IV (4 Sessions)
repercussions of regional economic groupings on the strategy of
international marketers.
TRADE PROMOTION MEASURES
Export assistance and promotion measures; EPCG scheme;
Import facilities; Duty exemption schemes; Duty drawback; Tax
UNIT V concessions; Marketing assistance; Role of export houses, (7 Sessions)
trading houses and state trading organizations; EPZs and SEZs;
import substitution; logic of state trading and canalized trade;
trade fairs and exhibition.
INTERNATIONAL ECONOMIC ORGANISATIONS
World Trade Organisation (WTO); International Monetary Fund
(IMF); International Bank for Reconstruction and Development
UNIT VI (IBRD);Organisation of Petroleum Exporting Countries (4 Sessions)
(OPEC) ;United Nations Conference on Trade and Development
(UNCTAD) ; North American Free Trade Area (NAFTA);
South Asian Association for Regional Cooperation (SAARC).
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Hill C.W. (2009), International Business, Tata McGraw Hill (5th Edition) New Delhi.
Heller H.R(2009), Inte rnational Trade, Prentice Hall of India, New Delhi
Reference Books:
Keegan J Warren,,Global Marketing Manage ment, Pearson Education (7th Edition),
New DelhiOnkvisit, S & Shaw. J, , International Marketing, Pearson Education (3rd
Edition), New Delhi.
Aswattapa K, International Business, Tata McGraw Hill (3rd Edition) New Delhi.
Paul.Justin(2005):Inte rnational Business, PHI, New Delhi
Varsheny R.L. and B. Bhattacharya: International Marketing Manage ment, Sultan
Chand & Sons, New Delhi.
Rawat, M.S.: International Trade and Comme rce,Deep & Deep Publications,New
Delhi
Subba Rao, P.: International Business,Himalaya Publishing House, Mumbai
Verma, M.L(2005): International Trade, Vikas Publishing House, New Delhi.
Suggested Journals :
Global Business Review; International Management Institute
Journal of World Economic Review; Serial Publications,India.
 Master of Business Administration 81
Course Curriculum (Session 2015-16)

IUP journal of Intellectual property rights; IUP,India

Foreign trade review, IIFT
 Master of Business Administration 82
Course Curriculum (Session 2015-16)

Course Outline
International Treaties & Conventions
Course Code: MBA4015 Year: II Trimester: IV Max. Hours: 30

Preamble: International treaties and conventions is sub-part of international business.

Through this subject student will get exposure about international environment, international
treaties and conventions and role of theses treaties in international business prospective.
Through this subject, role of international laws in global environment can also be realized.

Objectives of the Course:

To prepare for a career in International Business
To expose the students about international treaties and conventions.
Have a understanding of international business environment.

The making of treaties

Entangled treaty and custom ,Methods of expressing consent to be
UNIT I bound, Unilateral statements, Non-binding agreements, Object and (4 Sessions)
purpose of a treaty, International Treaties: Features and Importance
The Vienna Convention on the Law of Treaties
The observance, interpretation, and application of treaties
Internal law, Interpretation, Rights and obligations of third states,
Invalidity and violation of treaties
UNIT II Generally, Error, fraud, corruption and coercion, Ultra vires treaties, (6 Sessions)
Breach , War between the contracting parties , Termination by consent,
State succession
German Court: No Airline Shoot downs,
General principles, equity, judicial decisions, and highly qualified
publicists
The broad expanse of general principles ,Considerations of equity and
UNIT III humanity ,Judicial decisions ,International law scholars, Declarations (5 Sessions)
and resolutions of international organizations
Limits of Law, Prerogatives of Power

MID-TERM EXAMINATION

Conflicts between statutes and treaties

UNIT IV General principles, The last-in-time doctrine (5 Sessions)
The Legality of Using Force,
Constitutional limits on treaties
 Master of Business Administration 83
Course Curriculum (Session 2015-16)

Federalism and other constitutional prohibitions ,Self-executing and

non-self-executing treaties, Limitations concerning subject matter,
Interpretation and amendment,
Texas Executes Mexican Despite Objection,
The constitutional power to terminate treaties
General principles ,The ABM Treaty
Goldwater v. Carter,
UNIT V Statehood and recognition (5 Sessions)
What is a state, Termination of recognition, Criteria, necessity and
effect of recognition
The World Courts Non-Opinion,
Inte rnational Treaties and Conventions on Intellectual
Property
a)The Paris Convention for the Protection of Industrial Property
UNIT VI (5 Sessions)
b)The Berne Convention for the Protection of Literary and Artistic
Works
Implementation of international law in India: role of judiciary
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
 Master of Business Administration 84
Course Curriculum (Session 2015-16)

MCA4070: BUSINESS INTELLIGENCE AND DATA MINING

(M BA)

Prerequisite: Data mining is not an intelligence tool or framework. Business Intelligence, typically drawn
from an enterprise data warehouse, is used to analyze and uncover information about past performance on an
aggregate level. Data warehousing and business intelligence provide a method for users to anticipate future
trends from analyzing past patterns in organizational data. Data mining is more intuitive, allowing for increased
insight beyond data warehousing. An implementation of data mining in an organization will serve as a guide to
uncover inherent trends and tendencies in historical information, as well as allow for statistical predictions,
groupings and Classification of data.

Objectives of the Course:

It advances in data gathering, distribution and analysis have also created a need for an application of
intelligent data analysis techniques to solve business modeling problems.
Intelligent data analysis provides po werful and effective tools for problem so lving in a variety of
business modeling tasks

Credits: 04 LTP: 400
Trimester IV

Teaching
Module No. Content
Hours
Introduction to Data Mining: Motivation for data mining, Data mining
UNIT I.
definitions and functionalities, classification of data mining Systems, data 5 Sessions
mining task primitives

Integration of data mining systems with a databas e or a data ware house,

UNIT II.
Major issues in data mining, Data preprocessing: why?, descriptive data 6 Sessions
summarization, data cleaning: missing values, noisy data.

UNIT III. data integration and transformation, D ata reduction: Data cube
4 Sessions
aggregation, dimensionality, reduction, numerosity reduction

Mining frequent patterns, Associations and correlations: Market basket

UNIT IV Analysis, frequent items and association rules, frequent pattern mining, 5 Sessions
efficient and scalable frequent i temset mining methods

The Apriori Algorith for finding frequent Itemsets using candidate

UNIT V Generation, Generating Association Rules for frequent i temsets, Frequent 5 Sessions
itemsets without Candidate generation using FP tree

Data Mining for Business Intelligence Application: D ata Mining for

UNIT VI applications like data mining for fi nancial data analysis, retail industry, 5 Sessions
telecommunication industry, biological data analysis etc.

Text Books:
Jiwaei Han, M. K. (2008). Data Mining Concepts & Techniques. Elsevier.

Reference Books:

Dunham, M. H. (2008). Introduction to Data Mining. New D elhi: PHI.

 Master of Business Administration 85
Course Curriculum (Session 2015-16)

MCA4071: DATABASE MANAGEMENT SYSTEM

(M BA)

Prerequisite: A Database Management System (DBMS) is a set of computer programs that controls the
creation, maintenance, and the use of a database. It allo ws organizations to place control of database
development in the hands of database administrato rs (DBAs) and o ther specialists. A DBMS is a system software
package that helps the use of integrated collection of data records and files known as databases. It allows
different user application programs to easily access the same database. DBMSs may use any of a variety of
database models, such as the network model or relational model.

Objectives of the Course:

To provide kno wledge regarding how data is more secure in this as compared to flat file systems.
How to manage data in the fo rm of tables. In DBMS you can update/selec t/delete data or records.

Credits: 04 LTP: 400
Trimester IV

Teaching
Module No. Content
Hours
Introduction: An overview of database management system, database
UNIT I.
system Vs file system, Database system concept and architecture, data 5 Sessions
model schema and instances, data independence, DDL, DML.
Data Modeling using the Enti ty Relationship Model: ER model concepts,
UNIT II. notation for ER diagram, mapping constrai nts, keys, Concepts of Super Key,
5 Sessions
candidate key, primary key, Generalization, aggregation, reduction of an ER
diagrams to tables.

Relational data Model and Language: Relational data model concepts,

UNIT III.
integri ty constraints, entity integrity, referential integri ty, Keys cons traints, 5 Sessions
Domain constraints, rel ational algebra.

Introduction on SQL: Characteristics of SQL, advantage of SQL. SQL data

type and literals. Types of SQL commands. SQL operators and their
UNIT IV 7 Sessions
procedure. Tables and views. Queries and sub queries. Aggregate functions.
Insert, update and delete operations, Joins, Unions, Intersection, Minus.

Data Base D esign & Normalization: Functional dependencies, normal forms,

first, second, third normal forms, loss less join decompositions,
UNIT V 4 Sessions
normalization using FD, MVD, and JDs, alternative approaches to database
design.
Trans action Processing Concept: Trans action system, Tes ting of
UNIT VI serializability, serializability of schedules, conflict & view serializable 4 Sessions
schedule, recoverability, Recovery from trans action failures.

Text Books:
Date C J, An Introduction to Database Systems, Addision Wesley
Korth, Silbertz, Sudars han, Databas e Concepts, McGraw Hil l
Reference Books:
Ramkrishnan, Gehrke, Database M anagement System, McGraw Hill
Bipin C. Desai, An Introduction to Database Systems, Gagotia Publications
Majumdar & Bhattacharya, Database Management System, TMH
 Master of Business Administration 86
Course Curriculum (Session 2015-16)

MCA4072: INTERNET PROGRAMMING AND VISUAL BASICS

(M BA)

Prerequisite: Co mmon approaches for this class include lecture, written assignments, presentations, and small
group & team exercises. The success of the course will depend upon students understanding of concepts and the
way they relate these with real life corporate. A proper methodology will be follo wed to make the students aware
about Internet programming and visual basics.

Objectives of the Course:

To describe basic Internet Protocols.
Explain JAVA and HTML tools for Internet programming.
To enable students to get an idea about visual basic language

Credits: 04 LTP: 400
Trimester IV
Teaching
Module No. Content
Hours
INTRODUCTION TO WE B: Internet: Internetworking, Concepts, Internet
UNIT I.
Protocol Addresses, WWW Pages & Browsing, Security, Internet 5 Sessions
Applications, Analog & Digital Signals, Bandwidth, Network Topology.

More About Web: Packet Transmission, Long Distance communication,

UNIT II.
Network Applications. E-mail. URL, Domain Name System, Overview of 5 Sessions
HTTP,HTTP request response, generation of dynamic web pages, cookies.
HTML, An Introduction, Basic HTML, Formatting and Fonts, Commenting
UNIT III.
Code, Anchors, Backgrounds, images, Hyperlinks, Lists, Tables, Frames, 5 Sessions
simple HTML Forms, XHTML. Introduction to dynamic HTML.
Introduction to Visual Basic: Event-driven Programming, Starti ng and
Exiting VB, Unders tand VB Environment, Project Explorer, Properties
UNIT IV 5 Sessions
Window, Toolbox, Form Layout Window, Property Pages, Getting Help,
Saving Project, Printing Project, Running Applications.
How to code in Visual Basic: Code Window, Nami ng Conventions,
Variables ( all datatypes ) - Byte, Boolean, Integer, Long (long integer),
Single (singleprecision floating point), Double (double-precision floating
UNIT V point), Currency (scaled integer), Decimal, Date, Object, String (variable- 5 Sessions
length), String (fixed-length), Variant (with numbers), Variant (with
characters), User- defined (using type), Scope (Global, Local, Static),
Constants
VISUAL BASICS: Functions and control statements String Functions,
Mathematical Functions, Date Functions, Data type Conv ersion Functions.
UNIT VI 5 Sessions
Control Statement: IF and IIF Statement, Select Case Statement, Do
Statement, For Statement Exit Statement.

Reference Books:
Deitel, Deitel and Ni eto, Internet and World Wide Web How to program, Pearson Education
Publishers, 2000.
R. Krishnamoorthy & S. Prabhu, Internet and Jav a Programmi ng, New Age International Publishers,
2004.
Thomno A. Powell, The Complete Reference HTML and XHTML, fourth edition, Tata McGraw Hill,
2003.
 Master of Business Administration 87
Course Curriculum (Session 2015-16)

Course Outline
Finance in Retail Operations
Course Code: MBA 4019 Year: II Trimester: IV Max. Hours: 30

Preamble: Financial retailing gives more exposure of financial and accounting dimensions
apart from retail marketing practices. This knowledge will explore more opportunities apart
from marketing domain to financial domain that are still not explored. This course will create
awareness about the accounting procedures, cost concepts and working capital practices in
Retail Management.

Objectives of the Course:

To prepare for a career in Finance in Retail Operations
To share the concepts and frameworks of Financial Dimensions of Retailing
Have a understanding of various financial analysis techniques in Retail Operations
Practices.
Assisting in the incorporation of financial strategy in the retail organizations goals and
objectives.
Introduction, Merchandising Transactions - Income measurement
for a Merchandising company Revenue from sales - Cost of
UNIT I goods sold -Operating expenses - Work sheet for Merchandising
(5 Sessions)
Company Classified Financial Statements.
Management of Debtors - Objectives - Credit standard norms
Credit analysis - Determination of credit policy - Management of
UNIT II (5 Sessions)
cash - Motives Cash planning and control - preparation of cash
budget in Retail Management
Costing - Cost concepts - Cost classification CVP analysis -
UNIT III BEP calculation - Cost control - Cost reduction technique and (5 Sessions)
tools in Retail business
MID-TERM EXAMINATION
Pricing the merchandise in Retail, Pricing Objective and
Policies; Interaction between Retailers pricing Objectives and
UNIT IV (5 Sessions)
other Decisions; Specific Pricing Strategies; Basic Markup
Formulas; Markdown Management
Management of Working Capital - Meaning - Significance -
UNIT V (5 Sessions)
Types; Factors Determining working capital needs in retail
 Master of Business Administration 88
Course Curriculum (Session 2015-16)

business - optimum working capital working capital cycle.

Financial Merchandise management, Inventory Valuation: The
Cost and Retail Methods of Accounting; Merchandise
UNIT VI (5 Sessions)
Forecasting and Budgeting; Unit Control System; Financial
Inventory Control. Financial Implications of Retail Strategy
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
Reference books:
Retail Management; Michael Levy, Barton A Weitz, & Ajay Pandit; The McGraw Hill
publications.
Retail Management, Chetan Bajaj, Rajnish Tuli, & Nidhi V Srivastava; Oxford
University Press.
Retail Management: A strategic approach, Barry Berman and Joel R. Evans; Prentice-
Hall, Inc.
Cost. Accounting: Principles and Practice; Manash Dutt; Pearson Education, India
Financial Management; S.N. Maheswari; Sultan Chand & Co. New Delhi
 Master of Business Administration 89
Course Curriculum (Session 2015-16)

Course Outline
Fundamentals of Retail Management
Course Code: MBA4020 Year: II Trimester: IV Max. Hours: 30
Preamble: This course will develop knowledge of contemporary retail management issues at
the strategic level and helps the students in analyzing the retailing works, specifically the key
activities and relationships. It also provides an academic underpinning to the above through
the application of retailing theory and research.

Objectives of the Course:

Understand effective methods and strategies required for retail management.
Understand how to utilize resources and techniques used in retail management.
Understand analysis of store location, merchandising, products and pricing.

Introduction to Retailing Definition and Concept, Functions of

Retailing, Significance of retail industry, Marketing retail
UNIT I equations, Marketing concepts applied to retailing, Driving (4 Sessions)
Forces for Retailing.
Understanding the Retail Consumers- The factors influencing
retail shopper, Consumer decision making process, changes in the
UNIT II (5 Sessions)
Indian consumer, the use of market research as a tool for
understanding markets and consumers
Retail Formats and Theories- Theories of retail development,
Concept of retail life cycle, Classification of retail stores.
UNIT III (6 Sessions)
Choosing a Store Location: types of locations, steps involving in
choosing a location, trade areas and their evaluation

MID-TERM EXAMINATION

Retail Merchandising- The concept of merchandising, the

evolution of merchandising function in retail, Store design and
UNIT IV (5 Sessions)
Layout, The Store and its Image, The External Store, Internal
Store, Display, Visual Merchandising and Atmospherics
Managing Retail Business: HRM in retail, Retail Organization
and Operations Management, Financial Dimensions, Managing
UNIT V (5 Sessions)
Retail Services. Service Characteristics, Branding, Perceptions
of Service Quality.
Retail in India: Evolution and Size of retail in India Drivers of
retail change in India, Foreign Direct Investment in retail
UNIT VI (5 Sessions)
Challenges to retail developments in India.
Global retail markets: Challenges and Threats in global retailing.
* Provision for presentations / assignments / case analysis in additional sessions
 Master of Business Administration 90
Course Curriculum (Session 2015-16)

** 1 Session = 60 Minutes

Text Books:
Berman B and Evans J.R - Retail Management (Pearson Education, 9th Ed.)

Reference Books:
Michael Levi M and Weitz BW - Retailing Management (Tata McGraw Hill, 5th Ed.)
Swapna Pradhan Retailing Management Text and Cases, Tata McGraw Hill 2nd
edition, 2004
 Master of Business Administration 91
Course Curriculum (Session 2015-16)

Course Outline
Shoppers Behavior & Selling Skills
Course Code: MBA4021 Year: II Trimester: IV Max. Hours: 30

Preamble: Shoppers behavior course will provide the understanding about different
consumers and their motives for shopping. This study will help in understanding consumers
and their opinion towards retailing in Indian context.
This course will provide the understanding about the concept and techniques of selling. This
will also enlighting the ethical issues in selling to develop customer satisfaction.

Objectives of the Course:

To prepare for a career in Retail business
To expose the students to with shoppers behaviors in Indian context in retailing
Outline the functions of selling in different contexts and introduce the concept of ethical
behavior in selling
Make candidates aware of factors influencing customers purchasing decisions
Have the knowledge of how to sell themselves
Introduction to the Study of Shoppers behaviour, dynamics of
shopping -
UNIT I Demographics of shopping (Men, Women and Kids) factors (4 Sessions)
influencing Shoppers Behaviour - Shoppers Behaviour in Indian
Environment
Shopper Decision Making Process - Need/Problem
Recognition -Information Collection - outlet selection and
UNIT II (6 Sessions)
Purchase Alternative evaluation in shopping - Shopping Behavior
- Post of Purchase Behavior.
Influence of Culture, Cross Culture & Sub Culture on S hoppers
Behavior, Influences of Social class on Shopper's Behavior,
UNIT III Element of Perception -Learning-Attitude, Motivation and (5 Sessions)
Motives & Shoppers Behaviour
Shopper Delight - e-shopper Behaviour
MID-TERM EXAMINATION
Functions of the sales role -
Satisfying the customer ,Closing the sale ,Helping the sales persons
UNIT IV organization achieve its objectives ,Retaining customers, Getting (5 Sessions)
referrals and repeat business
 Master of Business Administration 92
Course Curriculum (Session 2015-16)

Roles of a sales person in a variety of selling situations-

Retail sales ,Field sales ,Telemarketing, telephone sales support
Basic influences on customers buying behavior
The buying process, AIDA model,
UNIT V Internal (personal) influences on buyer behaviour: (5 Sessions)
External influences on buyer behaviour: Marketing by competitors,
Opinion formers and other influencers
Identify sales activities in the sales cycle-
Pre-Sale: Finding potential customers/prospecting, Making
appointments ,Preparation
UNIT VI Sale: Rapport building/ice-breaking ,Need/problem identification, (5 Sessions)
Presentation, Handling objections, Closing the sale
Post-Sale: Processing the order, Follow-up contact
Ethical selling-Truth, Honesty, Professionalism
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Book:
Berman, Evans ,Retail Management, Pearson publication, New Delhi
Levy, Weitz, Pandit ,Retailing Management, TMH Publication,New Delhi
Still, Cundifts, Govani ,Sales Management, Pearson Publication,New Delhi
Sahu & Raut ,Salesmanship & Sales Management, Vikas publication

Reference books:
Paco Underhill : Why we buy - the ScienceofShopping, SIMON & SCHUSTER
Rockefeller Center, NewYork.
ICFAI: Retailing Sector, 1CFAI Press, Hyderabad, Andhra Pradesh.
S.Ramesh Kumar :Conceptual Issues in Consumer Behaviour, Pearson Education,
Delhi, India
 Master of Business Administration 93
Course Curriculum (Session 2015-16)

Course Outline
Environmental Management for Rural Development
Course Code: MBA4022 Year: II Trimester: IV Max. Hours: 30

Preamble: This paper introduces the students, coming from disparate backgrounds, to the
basics of Environmental Science. Major themes and issues confronting our present day
environment are introduced in this paper from a scientific perspective.
The paper also deals with the human dimension of development and environment. It aims to
provide adequate insight on management of natural resources by imparting training in tools
and methodologies of ecological and environmental economics.

Objectives of the Course:

Introduction to the principles and practices of environmental management.
Its ambit also covers the management of dry land agriculture.
Paper aims to equip students with basic skills required for dealing with land and water
management projects putting people at the centre stage.
Introduction to Environmental management
Self, Society, and Environment, Preservation vs. Conservation,
UNIT I Fundamental Causes of Environmental Problems, Opposing (3 Sessions)
Values and Viewpoints on the Environment, Literature and
the Environment
Environmental policy
Introduction to Public Policy, Environmental Policy/Politics,
UNIT II (4 Sessions)
International Environmental Law, International Environmental
Politics.
Land management
Soil, formation processes and factors, physical, chemical and
biological composition and properties of soil, soil classification.
UNIT III (8 Sessions)
Manures and fertilizers importance of organic matter for soil,
manure and compost preparation green manuring, use o f
fertilizers, soil testing.
MID-TERM EXAMINATION
Wate r Management
Water : Importance source and various uses. Concept, principles
UNIT IV (5 Sessions)
and practices of peoples friendly watershed management water
conservation factors influencing soil erosion and damages.
Forestry
Definition & classification; Definition of Forest General,
UNIT V Ecological and Legal classification of forests based on method of (6 Sessions)
regeneration, Age, composition, objects of management and
Legal status. Forest types of India. Extent, Role and importance
 Master of Business Administration 94
Course Curriculum (Session 2015-16)

of forests to rural/tribal people

Global issues in environme ntal management
Impact of human activities of developmental and non-eco-
UNIT VI (4 Sessions)
friendly technologies on environment. Global concern for
Environment.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
Text Books:
William Dudley: The Environment: Opposing Viewpoints. Opposing Viewpoints Series.
Greenhaven Press, 2001.
Reference Books:
Craig. J.R., Vaughan. D.J., Skinner. B.J., 1996, Resources of the Earth: origin, use, and
environmental impact, 2nd Ed. Prentice Hall, New Jersey.
Klee. G.A, 1991, Conservation of natural resources.. Prentice Hall Publ. Co., New Jersey.
 Master of Business Administration 95
Course Curriculum (Session 2015-16)

Course Outline
Inclusive Growth for Sustainable Development
Course Code: MBA4023 Year: II Trimester: IV Max. Hours: 30
Preamble: The course is intended to develop familiarity with the theory and empirical
evidence related to inclusive growth and sustainable development. Major topics include
gender equity, relevance of inclusive growth in economic development, policy framework,
market and non-market mechanism for inclusive growth and role of financial bodies for
inclusive growth. Emphasis will be put on live field cases of success stories of inclusive growth
in India.

Objectives of the Course:

To develop an understanding of relevance of inclusive growth for a developing economy
To enable the students to explore the various dimensions of sustainable development and
inclusive growth

Inclusive Growth
Meaning, Rationale, Need, Evolution of Inclusive Growth
Inclusiveness, Growth and Gender Equity
UNIT I (5 Sessions)
Inclusive Growth Focus on Employment
Inclusive Growth and Economic Development
Inclusive Growth and Globalization
Inclusive Growth in India
Indias Growth : Past Performance and Future Prospects
Financial Inclusion: A Step towards Inclusive Growth
UNIT II (5 Sessions)
Equity and Growth, Inclusion Dynamics of Gender Disparities
in India
SWOT Analysis of Inclusive Growth Initiatives
Policy Framework for Inclusive Growth in India
Expedition for Inclusive Growth : Continuity and Constraints
in Indian Economic Policies
UNIT III (5 Sessions)
Environment, Development and Inclusive Growth in India
Regulatory and Policy Framework for Inclusive Growth in
India
 Master of Business Administration 96
Course Curriculum (Session 2015-16)

The way forward: Good and inclusive growth policies tailored

to real-world challenges
MID-TERM EXAMINATION
Sustainable Development & Inclusive Growth
Role of Inclusive Growth in Sustainable Development
UNIT IV (5 Sessions)
Natural Capital: Managing resources for Sustainable Growth
Physical Capital: The role of Infrastructure in Inclusive Growth
Inclusive Growth: Influencing Firms, Consumers, and Policy Makers
through Market and Nonmarket Mechanisms
Incentivizing: Providing effective market signals to spur green

UNIT V growth (5 Sessions)

Informing and nudging: Using information and framing to
influence economic actors
Imposing: Using rules and regulations
Inclusive Growth : The Role of Banks in Emerging Economies
Microfinance: As a vehicle of Financial Inclusion

UNIT VI Rural Credit: A New Model of Credit Delivery for Inclusive (5 Sessions)
Growth
Financial Innovation for Inclusive Growth
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

TEXT BOOKS:
Tandon B. B & Vasudeva P.K. (2010). Inclusive Growth and Sustainable Development: Ideal for
Indian Economy. Neha Publishers & Distributors. ISBN: 8184502621
World Bank Group (2012). Inclusive Green Growth: The Pathway to Sustainable Development.
World Bank Publications. ISBN: 0821395513

REFERENCE BOOKS:

Raj Kn Ashoka. (2010). Inclusive Growth. Orient Longman Limited. ISBN: 812503045X.
Katuri Nageswara Rao. (2009). Inclusive Growth: Global Perspective. ICFAI University Press. ISBN-
10, 8131424715.
Dholakia J R. (2008). Perspectives on Inclusive Growth in India. ICFAI University Press. ISBN:
8131415279
 Master of Business Administration 97
Course Curriculum (Session 2015-16)

Course Outline
Non Governme nt Organisations Management
Course Code: MBA4024 Year: II Trimester: IV Max. Hours: 30

Preamble: The course would help students understand various development issues and how
the knowledge related to NGO management would help in resolving these issues. It would also
help in formulating strategies in various social contexts, in order to empower the
underprivileged sections of the society.
Objectives of the Course:
To introduce the students to NGO Sector and familiarize students with concept of NGOs and civil
society
To provide sound understanding of the issues faced by NGOs.
To reflect on the impact and implication of the management and organizational challenges faced
by NGOs.
To equip students to manage all aspects of NGO Manpower, Finance, Marketing and Project
Management.
Introduction, Evolution, Concept, Function and types of NGOs.
UNIT I Registration method of NGOs: As a Charitable Trust, Registered (5 Sessions)
Society and Company.
Memorandum Of Association , NGOs activities in modern
world, Strengths of NGO, Staffing and Funding of NGOs
UNIT II (6 Sessions)
Economic, Investment and Political Activities of NGOs,
Dissolution of NGOs.
Tax laws for NGOs, General Scheme, Corpus donations,
Business income, Disqualification from Exemption, Tax
UNIT III (4 Sessions)
deduction for Donors, Reporting foreign Contributions, and
Customs Duties.
MID-TERM EXAMINATION
The Indian Rural/Urban Development Strategy, CAPART, NGO
UNIT IV and Civil societies. Main potential Contributions of NGOs to (5 Sessions)
society, current barriers to NGOs
Marketing of Non-profit organizations:- Concept, Characteristic
of NPO, Marketing procedure of NPO, Models of social
UNIT V (5 Sessions)
marketing, NGO Accountability & Global Governance, Internal
control and management practices
International Agencies supporting NGOs: UN Agencies, donor
Agencies, Asian Development Bank, World Bank. Premier NGO
UNIT VI (5 Sessions)
of India: PRADHAN, RAMKRISHAN MISSION, DISHA,
SEVA MANDIR.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
 Master of Business Administration 98
Course Curriculum (Session 2015-16)

Text Books:

Ovasdi, J. M. (2009). Management of NGOs. 3rd Edition. New Delhi: Macmillan Publication.

Reference Books:

Mahajan, S. (2008). NGO Management. 1st Edition. New Delhi: Pearls Books Publication.

Jordan, L. & Tuijl, P. V. (2007). NGO Accountability Politics, principles and Management. 4th
Edition. Earthscan Publication. London.
 Master of Business Administration 99
Course Curriculum (Session 2015-16)

Course Outline
Manage ment of Innovation and Research and Development
Course Code: MBA4025 Year: II Trimester: IV Max. Hours: 30
Preamble: Common approaches for this class include lecture, written assignments, presentations, and
small group & team exercises. The success of the course will depend upon students understanding of concepts
and the way they relate these with real life corporate. A proper methodology will be followed to make the
students aware about the emerging Innovation practices and research and development techniques.

Objectives of the Course:

To enable students understand the managerial aspects of innovation.

To develop skills for framing innovation strategies in organizations.
To develop understanding about how people and technology integrate in organization.
To understand the significance of research and development in the current scenario.

Introduction & Managerial aspects of Innovation function

Introduction, Components of Innovation, Types of Innovations,
Models of Innovation Processes, Evolution and characteristics of (5 Sessions)
UNIT I
Innovation Management, Key drivers of Innovation, Factors
influencing Innovation.
Organizing for Innovation : Introduction, Factors influencing
organizational design, Developing Innovation Strategy,
UNIT II (4 Sessions)
Characteristics of creative organization, Framework for
innovation and creativity in the organization.
Technological Innovation: Competitive advantages through new
technologies: product development from scientific breakthrough
to marketable product Role of Government in Technology
UNIT III (6 Sessions)
Development. Linkage between technology, development and
competition, Managing Intellectual Property.

MID-TERM EXAMINATION
Human Aspects in Technology Management: Integration of
People and Technology, Organizational and Psychological
Factors. Social Issues in Technology Management:
UNIT IV (5 Sessions)
Technological Change and Industrial Relations, Technology
Assessment and Environmental Impact Analysis.

Research and Development Management

Introduction, Meaning, Objectives, Significance, Classification
of R&D according to R&D type, process phase, measurement
UNIT V (5 Sessions)
level, purpose of measurement and measurement perspective.
Technology development approaches, Performance of R&D
management in Indian scenario.
 Master of Business Administration 100
Course Curriculum (Session 2015-16)

Financial Evaluation of R&D Projects

Introduction, Cost effectiveness of R&D,R&D financial
forecasts, Project selection,Evaluating R&D ventures,
UNIT VI Conflicting views of managers, Allocation of resources, R&D (5 Sessions)
programme planning and control, Project management, Project
Planning and Control techniques.

* Provision for presentations / assignments / case analysis in additional sessions

** 1 Session = 60 Minutes

Reference Books:
Managing Technological Innovation Twiss, B. -. Pitman.
Strategic Management of Technology & Innovation Burgelman, R.A., M.A. Madique,
and S.C. Wheelwright -. Irwin.
Strategic Management of Technological Innovation Schilling McGraw-Hill, 2nd ed.
Managing Technology and Innovation for Competitive Advantage V K Narayanan -
Pearson Education Asia
Handbook Of Technology Management Gaynor Mcgraw Hill
 Master of Business Administration 101
Course Curriculum (Session 2015-16)

Course Outline
Technology Policy
Course Code: MBA4027 Year: II Trimester: IV Max. Hours: 30
Preamble: The future depends on our ability to resist the imposition of technology which is
obsolete or unrelated to our specific requirements and of policies which tie us to systems which
serve the purposes of others rather than our own, and on our success in dealing with vested
interests in our organizations: governmental, economic, social and even intellectual, which
bind us to outmoded systems and institutions. This course will helps to understand the various
issues related to technology policy framing & its successful application in development of
sound technology and making the peoples life better.

.
Objectives of the Course:
This course is designed to enable students to:
Understand the concept and need of technology policy in developing country like
India.
Identify the various important issues related to policy formulation, implementation,
evaluation and control.
Appreciate the role of technology policy in development of best and cost effective
manufacturing methods.
Identify and evaluate the effectiveness of technology policy.

Introduction to Technology Policy

Understanding of the links between science, innovation and

technological change ,basic science policy, Need of a technology
policy, various components of technology policy, role of
UNIT I innovation and technology progress in globalised economy,
(5 Sessions)
developing research and development programs in crafting a
sound technology policy, role of policy makers in developing a
technology policy

Technology policy implications in knowledge-based economy

The Essential Features of the New Knowledge-Driven Economy,

UNIT II Consequences for Innovation & Technology Policy, Policy (5 Sessions)
Priorities for the Knowledge-Driven Economy, Recent Changes
in our understanding of the Innovation Process and the Role of
Knowledge in technology policy making
The technology policy development process
UNIT III Formulation of technology policy, purpose and scope of (5 Sessions)
formulating a technology policy, precautions taking while
 Master of Business Administration 102
Course Curriculum (Session 2015-16)

formulating technology policy, stakeholder involvement in

formulating a policy
MID-TERM EXAMINATION

Policy implementation process

Need of an efficient technology policy implementation, role of

UNIT IV (5 Sessions)
resources and timelines, Training, communication, proper
documentation in policy implementation, hurdles faced during
implementation process, policy implementation strategies
Technology Policy monitoring, evaluation and revie w

Identifying policy performance indicators, developing a

UNIT V (5 Sessions)
monitoring plan, scrutiny of documentation, records and reports,
and action planning and action plans, deciding the responsibility
and authority for monitoring process
New directions in research and technology policy

Modern research in innovation and technological change,

UNIT VI focusing on their implications for technology policy, the changed (5 Sessions)
policy environment, Conditions for Successful Technology
Policy in Developing Countries, identifying core policy issues,
investment in policy development for developing
competitiveness
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Foray Dominique , 2009, The New Economics of Technology Policy:, Edward
Elgar Publishing.

Reference Books:

Akhilesh, K.B. (Ed.) 2013, Emerging Dimensions of Technology Management,

Springer-Verlag.

Meissner, Dirk; Gokhberg, Leonid; Sokolov, Alexander (Eds.) 2013, Science,

technology and Innovation Policy for the Future, Springer-Verlag.
 Master of Business Administration 103
Course Curriculum (Session 2015-16)

Course Outline
Business Intelligence
Course Code: MBA4028 Year: II Trimester: IV Max. Hours: 30

Preamble: Organizations rely on computer-based information systems for capturing, analyzing,

and distributing the information required to develop, implement, and evaluate corporate strategies
in all functional areas. Managing data as a corporate resource requires a deep understanding of
business processes and of the underlying structure of the data needed to support them.

Business Intelligence is a set of methodologies, processes, architectures, and technologies that

transform raw data into meaningful and useful information used to enable more effective strategic,
tactical, and operational insights and decision- making. The focus of this course is on concepts
central to the management of data resources and the development of business intelligence
capabilities.

COURSE OBJECTIVES:
To provide the student a solid understanding of modern information system.
To provide a basic understanding of the concept of business intelligence from both a
technical and a person/organization perspective.
To clarify the role of business intelligence to gain business advantages
Introduction
Introduction to Information Systems and Business Intelligence, business
UNIT I pressures- response-support model, components, benefits and applications, (5 Sessions)
business intelligence processes, costs, fitting BI with other technology
disciplines issues and future of Business intelligence
Business intelligence architectures
Business intelligence architectures, cycle of a business intelligence analysis,
UNIT II Enabling factors in business intelligence projects, Development of a (5 Sessions)
business intelligence system, successful Bi implementation, major tools and
techniques, Ethics and business intelligence
BI Concepts
Data Sources, ETL - Data Transfer Processes, Data Repositories, Final User
Tools
Definition of data warehouse, Data warehouse architecture and process, data
UNIT III warehousing - development, implementation, administration and security (5 Sessions)
issues, The role of mathematical models for decision making Data
Warehouse Processes - Query and Reporting, Executive Information
Systems (EIS)

MID-TERM EXAMINATION

Data Mining
Fundamental Concepts, Data Mining process, Data Mining Techniques,
UNIT IV Data Mining Issues and Challenges, The Business Context of Data Mining (5 Sessions)
- Data Mining for Process Improvement, Marketing, Data Mining for
Customer Relationship Management, Data Mining as a Research Tool
 Master of Business Administration 104
Course Curriculum (Session 2015-16)

BI and strategy
Business intelligence capabilities, BI tools and vendors, technologies
UNIT V enabling business intelligence, BI implementation and integration issues, (5 Sessions)
Business Performance Management technologies and applications
Competitive Intelligence
Concept and importance, Factors influencing CI, sources of CI, framework
UNIT VI for competitive analysis, Market research as a source of CI, analysis and (5 Sessions)
verification of intelligence, ethical issues
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
Text Books:
Turban E, Sharda R (2007), Business Intelligence: A Managerial Approach, Pearson
Prentice Hall
Carlo Vercellis (2009), Business Intelligence: Data Mining and Optimization for
Decision Making, John Wiley and Sons
 Master of Business Administration 105
Course Curriculum (Session 2015-16)

Course Outline
Advance Project Management
Course Code: MBA4029 Year: II Trimester: IV Max. Hours: 30
Preamble: Project consumes resources and project generates revenue. Hence projects are
the back bone of any economy. The range of activities that can be covered under the head
'Project' is so wide that it almost encompasses all economic activities. Project Management
deals with the identification of Project opportunities, formulation of profitable project profiles,
procurement of finance for the project implementation, scheduling of project activities in such
a way to complete the project with minimum cost possible cost/time, monitoring of the project
after its implementation.
Thus Project Management offers an interesting study of the resources utilization and is gaining
importance as a separate field of study, since the future lies in the optimum resource
utilization.

Objectives of the Course:

To develop human resources with the basic competence in and sound understanding of
the theory and practice of Project Management.
To introduce students to the purpose, principles, problems and challenges, concepts,
techniques and practice of the Project Management and its various facets: impart skills in
Project Planning, execution and control methods, introduce students to Project
Management Software and application
Project Management in Retrospect:-Project Management as a
UNIT I discipline, Project Management A vehicle for Value creation, (4 Sessions)
Role of a Project Manager
Linking Strategy to Project Manage ment:- Project Selection
UNIT II Techniques (Project Feasibility & Detailed Project), Project (4 Sessions)
Financing, Project Cost Management (EVM)
Advanced Concepts, Tools & Techniques: - Project Time
UNIT III Management Techniques, Project Quality Management, TOC & (7 Sessions)
CCPM
MID-TERM EXAMINATION
Global Procure ment & Managing relationships:- -
Procurement Management (including Global Procurement
UNIT IV (6 Sessions)
Management), Managing Customers, contractors & sub-
contractors
Project Leade rship & Managing Human Resource:- The
UNIT V organizational & managerial control, Building the Project Team, (4 Sessions)
Leading Effective Teams, Motivation Theories Applications
Risk Management :- Concept of risk & risk management, Project
UNIT VI (5 Sessions)
risks identification and their impact, probability matrix,
 Master of Business Administration 106
Course Curriculum (Session 2015-16)

analyzing and prioritizing risks, planning of risk management,

risk register, risk responses, monitoring & control
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Chandra, P. (2009). Project Management. New Delhi: New Age International (P) Ltd.
Publishers
Nagarajan, K. (2010). Project Management. New Delhi: New Age International (P) Ltd.
Publishers

Reference Books:
Choudhury, S. (2004). Project Management. New Delhi: Tata McGraw-Hill Publication.
Cleland, D. & Ireland, L. (2010). Project Management. New Delhi: Tata McGraw-Hill
Publication.
Heerkens, G. (2010). Project Management. New Delhi: Tata McGraw-Hill Publication.
Heerkens, G. (2010). Project Management: 24 Steps to Help You Master Any Project.
New Delhi: Tata McGraw-Hill Publication.
Horine, G. (2009). Absolute Beginner's Guide to Project Management. 2nd Edition. Que
Press
Newton, R. (2008). Project Management Step by Step: How to Plan and Manage a
Highly Successful Project. 1st Edition. FT Press.
 Master of Business Administration 107
Course Curriculum (Session 2015-16)

Course Outline
Demand & Business Forecasting
Course Code: MBA4030 Year: II Trimester: IV Max. Hours: 30
Preamble: This course provides an introduction to the functional area of production and
operations management, with special reference to forecasting. It includes various models for
forecasting models used in real world, which will be discussed with softwares.

Objectives of the Course:

Upon successful completion of this course, students would be able to:

Explain the importance of forecasting.

Explain the types of forecasting models.
Solve forecasting problems with softwares.
Concept, objective and classification of Business forecasting,
Characteristics of Good Forecast, forecasting accuracy,
UNIT I constrained forecast, Forecast Value Added (FAV) analysis, (7 Sessions)
Design of forecasting system. Concept of Demand forecasting,
Demand Volatility.
Models of Demand Forecasting: Extrapolative, Causal and
UNIT II Subjective judgmental models. Sources of data for forecasting. (5 Sessions)
Selection of forecasting method: Selection Tree.
Judgmental forecasting Method: Concept and scope. Tools:
UNIT III Executive opinions Delphi technique, Sales forces polling, (3 Sessions)
Consumer surveys.

MID-TERM EXAMINATION

Extrapolative forecasting Method: Moving average, Exponential

Smoothing, time series, components extraction. Trend equation
UNIT IV (5 Sessions)
analysis. ARIMA model and Box-Jenkins approaches of
forecasting.
Causal forecasting Method: Multiple regression model for
forecasting, using EXCEL and SPSS soft-wares. Focus
UNIT V (6 Sessions)
Forecasting technique, Collaborative Planning Forecasting and
Replenishment (CPFR) model.
Forecasting errors: Concept of forecasting error, Sources of
UNIT VI errors, various measurements of forecasting error-RSFE, MFE, (4 Sessions)
MAD, MSE, MAPE, TS.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
 Master of Business Administration 108
Course Curriculum (Session 2015-16)

Text Books:
Bedi, Kanishka. (2007). Production & Operations Management. Oxford University
Press..

Reference Books:
Everet, Adam Jr. (2004).Production and Operations Management .Prentice-Hall.
Ashwathapa, K. & Shridhara, Bhat, K. (2007). Production and Operations Management.
Himalaya Publishing House
Chunawala & Patel. (2007) Production and Operations Management. Himalaya
Publishing House.
Mahadevan, B. (2008). Operations Management-Theory and Practice. Pearson Education.
R, Panneerselvam. (2005). Production and Operations Management. New Delhi: PHI
Case Studies:

Air Traffic Forecasting by Airbus

Bedi, Kanishka. (2011). Production & Operations Management (pp 686-692). Oxford
University Press.
Suggested Websites :
http://www.sciencedirect.com
http://www.emeraldinsight.com
http://fisher.osu.edu/jom
http://www.elsevier.com
http://www.poms.org
 Master of Business Administration 109
Course Curriculum (Session 2015-16)

Course Outline
Operations Strategy
Course Code: MBA4031 Year: II Trimester: IV Max. Hours: 30
Preamble: This course provides a framework to describe and formulate an operations
strategy , understand and evaluate the key decisions in operations that have a substantial
impact on a firm's competitive position. Thus, the word strategy has two connotations:
formulating an operational strategy (long-term plan) and making strategic (important)
operational decisions.. The course will also examine today's critical strategic issues such as
outsourcing and globalization. Beyond integration of manufacturing decisions with business
strategy, manufacturing and operations strategy emphasizes the concept of operations as a
source of competitive advantage. Using the broad notion of manufacturing, a company's
strength in manufacturing and operations can be the basis of competitive position. A
competitive advantage can accrue through superior product development, cost, quality,
features, etc.

Objectives of the Course:

Develop students' understanding of the strategic impact of operating decisions and the trade-
offs inherent in these choices.
Introduce students to the basic components of an operating strategy, including architecture,
systems, and process technology.
Provide analytical tools and conceptual frameworks for both assessing and designing
operating strategies that fit with broader competitive goals of the company.
Stimulate critical thinking about emerging concepts and ideas in the field of operations
strategy.
OPERATIONS STRATEGY & COMPETITIVENESS:
Operations Management in Modern ERA, operations Strategy-Concept,
UNIT I The operations strategy matrix, Framework for Operations Strategy in (4 Sessions)
Manufacturing and Services. Operations performance objectives
Measuring Operations Performance,
MANUFACTURING STRATEGY CONCEPTS: Manufacturing
Strategy(lean Manufacturing) , Capacity strategy-overall level of
operations capacity, Capacity change, Supply network strategy-
UNIT II Traditional market-based supply, Partnership supply, Supply chain (5 Sessions)
instability, Network management-Coordination, matching supply
network strategy to market requirements.
Process Technology strategy And Development & Improvement :
Suitable dimensions for characterizing process technology, Evaluating
UNIT III process technology-Evaluating feasibility, Evaluating acceptability, (6 Sessions)
Evaluating market and resource acceptability, Evaluating vulnerability.
 Master of Business Administration 110
Course Curriculum (Session 2015-16)

Improvement Strategy Process Improvement , Importance

performance mapping, The sand cone Theory

MID-TERM EXAMINATION
DEVELOPING OPERATIONS STRATEG Y: Deploying
capabilities in the market ,The strategic importance of
UNIT IV product and service development, Product and service (6 Sessions)
development as a process
Checking markets, Outcome of Market debate Order Winners,
Order Qualifiers.
SUSTAINABLE ALIGNMENT FOR OPERATIONS
STRATEGY: Sustainable Alignment, Formulation models for
alignment, practical challenges of formulating operations
UNIT V strategies, New approaches to operations-Waste elimination, (4 Sessions)
Business process Reengineering
Quality as strategic factor CAD/CAM/CIM, Delivering Value
to customer.
INFRASTRUCTURE DEVELOPMENT: operations
implementation, Implementation risk market and
operations performance becoming out of balance, Forms of
UNIT VI (5 Sessions)
organisation structure
Importance, issues involved organizational issues operational
approaches to improving delivery system, controlling operations
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Slack and Lewis. (2003). Operations Strategy. Prentice Hall.
Hill Irwin. (2002) Manufacturing Strategy. McGraw-Hill.
Miltenburg.(1995). Manufacturing Strategy: How to formulate and implement a winning
plan. Productivity Press.

Reference Books:
Hayes, Pisano and Upton. (2008)Strategic Operations: competing through capabilities .The
Free Press.
David Garvin. (2009)Operations Strategy. Prentice Hall.
 Master of Business Administration 111
Course Curriculum (Session 2015-16)

Course Outline
Corporate Governances & Business Ethics
Course Code : MBA5001 Year: II Trimester: V Max. Hours: 30
Preamble: Corporate governance is a system of making Management accountable towards
the stakeholders for effective management of the companies. It is also concerned with the
morals, ethics, values, parameters, conduct and behaviour of the company and its
management. The importance of corporate governance lies in its contribution both to business
prosperity and to accountability. Good corporate governance is not just a matter of
prescribing particular corporate structures and complying with a number of hard and fast
rules - there is a need for broad principles, which can be applied to the varying circumstances
of individual companies. Understanding of Business Ethics provides a framework to maintain
fair practices, which build trust in the industry and help in long term growth of a company.

Objectives of the Course:

To provide an overview of current thinking and developments in the field of corporate
governance
To enable students critically examine the ethical dilemmas and to understand the
importance of ethical principles and governance in globalised economy.
To develop an understanding of ethics and values in the business community and their
relationship to corporate governance.

Corporate management: Understanding a corporate,

management vs. governance, corporate meetings,
Conceptual framework of corporate governance : Concept,
principles & need of Corporate Governance, Benefits of good
Corporate governance ,
UNIT I Theories of Corporate Governance Agency Theory,
(5 Sessions)
Stewardship Theory, Stakeholder Theory,
Models of Corporate governance the outsider & insider
model, US & UK ,Japanese and Indian model, Mechanism of
Corporate governance
Corporate Governance Committees- Cadbury Committee on
CG1992, Hampel Committee 1995, Confederation of Indian
Industry (CII) 1996, Narayana Murthy Committee Report2003,
UNIT II (5 Sessions)
Dr. J.J.Irani Report on company Law 2005, Challenges & Future
of Corporate Governance in India.
 Master of Business Administration 112
Course Curriculum (Session 2015-16)

Agents & Institutions in Corporate Governance -Role of

Board Of Directors (BOD), Roles, duties & Responsibilities of
Auditors, Auditors failures leading to corporate scams- The
UNIT III (5 Sessions)
Enron Debacle, Corporate governance in Indian banks,
Corporate Reporting, corporate Disclosure & Investors
Protection in India.

MID-TERM EXAMINATION

Corporate Social Responsibility-Concept, CSR and corporate

UNIT IV governance, CSR and business ethics, Drivers of CSR, (5 Sessions)
Environmental aspect of CSR, the Indian scene.
Business Ethics: values and ethics, benchmark of business
ethics, code of ethics for business managers, ethics committee,
UNIT V (5 Sessions)
benefits from managing business ethics, developing a
comprehensive ethics programme.
Indian ethos and management learnings from religious scriptures
including Ramayan, Bhagwat Geeta and Bible etc.
UNIT VI Application of Ethics in various decision areas: ethical Issues (5 Sessions)
in marketing, operation, finance, human resource & Information
Technology.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Fernando, A.C. (2006),Corporate Governance: Principles Policies & Practices, Pearson
Education.
Reference books:
Mathur,U.C.,(2005),Corporate Governance & Business Ethics, Macmillian.
Christine,A.Mallin,(2008),Corporate Governance, Oxford.
Velasquez,(2007 ),Business Ethics: Concept & Cases, Prentice Hall.
Ferrel, L. and Ferrel, O.C.(2009), Business Ethics: A case perspective, Cengage learning.

Journals :

The ICFAI University Journal of corporate governance. www.iupindia.org

Journal of Human Values Management centre for Human values, IIM, Calcutta.
 Master of Business Administration 113
Course Curriculum (Session 2015-16)

Course Outline

Project Management
Course Code: MBA5002 Year: II Trimester: V Max. Hours: 30
Preamble: Project consumes resources and project generates revenue. Hence projects are
the back bone of any economy. The range of activities that can be covered under the head
'Project' is so wide that it almost encompasses all economic activities. Project Management
deals with the identification of Project opportunities, formulation of profitable project profiles,
procurement of finance for the project implementation, scheduling of project activities in such
a way to complete the project with minimum cost possible cost/time, monitoring of the project
after its implementation.
Thus Project Management offers an interesting study of the resources utilization and is gaining
importance as a separate field of study, since the future lies in the optimum resource
utilization.

Objectives of the Course:

To develop human resources with the basic competence in and sound understanding of
the theory and practice of Project Management.
To introduce students to the purpose, principles, problems and challenges, concepts,
techniques and practice of the Project Management and its various facets: impart skills in
Project Planning, execution and control methods, introduce students to Project
Management Software and application
Project Management Overview
Project: Concept, Taxonomy, Project Development Cycle
UNIT I Project Management: Project Management Concept & Phases, (4 Sessions)
Top Deliverables, Tools and Techniques for Project Management,
Role & Responsibility of Project Manager
Project Initiation & Planning
Project Initiation: Project Idea Generation & Screening, Project
Rating Index, Market and Technical Analysis, Project Appraisal,
UNIT II (4 Sessions)
Cost Estimation, Project Financing
Project Planning: Project Scope Management, Identifying
Project Activities, Work Break Down Structure
Project Analysis:
Situational Analysis and Specification of Objectives
UNIT III Conduct of Market Survey, Demand Forecasting, Uncertainties in (7 Sessions)
Demand Forecasting, Technical Analysis
Financial Estimates and Projections
 Master of Business Administration 114
Course Curriculum (Session 2015-16)

MID-TERM EXAMINATION

Project Selection
Key Considerations in Project Selection
Risk A na lys is in Projec ts : Sources, Measures and Perspectives
on Risk, Decision Tree Analysis, Sensitivity Analysis, Scenario
UNIT IV (6 Sessions)
Analysis, Simulation Analysis, Break-Even Analysis, Hillier
Model,
Socia l Cos t Be ne fit A na lys is : Rationale for SCBA, UNIDO
Approach, Little-Mirrlees Approach
Project Financing
UNIT V Capital Structure, Sources of Short-term & Long-term Financing (4 Sessions)
Venture Capital, Raising Capital in International Markets
Project Implementation
Project Planning & Control
UNIT VI Network Techniques for Project Management: CPM, PERT (5 Sessions)
Post Completion Audits & Abandonment Analysis,
Human Aspects of Project Management
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Chandra, P. (2009). Project Management. New Delhi: New Age International (P) Ltd.
Publishers
Nagarajan, K. (2010). Project Management. New Delhi: New Age International (P) Ltd.
Publishers

Reference Books:
Choudhury, S. (2004). Project Management. New Delhi: Tata McGraw-Hill Publication.
Cleland, D. & Ireland, L. (2010). Project Management. New Delhi: Tata McGraw-Hill
Publication.
Heerkens, G. (2010). Project Management. New Delhi: Tata McGraw-Hill Publication.
Heerkens, G. (2010). Project Management: 24 Steps to Help You Master Any Project.
New Delhi: Tata McGraw-Hill Publication.
Horine, G. (2009). Absolute Beginner's Guide to Project Management. 2nd Edition. Que
Press
 Master of Business Administration 115
Course Curriculum (Session 2015-16)

Newton, R. (2008). Project Management Step by Step: How to Plan and Manage a
Highly Successful Project. 1st Edition. FT Press.
 Master of Business Administration 116
Course Curriculum (Session 2015-16)

Course Outline
Marketing Research
Course Code: MBA5003 Year: II Trimester: V Max. Hours: 30
Preamble: This course addresses the use of research tools as an aid in analysis and making
marketing decisions specifically, how the information used to make marketing decisions is
gathered and analyzed.

Objectives of the Course:

To introduce the student to marketing research.
To have understanding of the various research designs.
To be aware of the different sources of marketing data and the process of gathering such
data.
To prepare the student for conducting marketing research studies.

Introduction: Definition, Objective, Application and Limitation of

Marketing Research, Marketing Information System, Marketing
Research Process. (5 Sessions)
UNIT I
Research Design: Overview of Research Designs used in
marketing.
Primary and Secondary Data: Advantages & Disadvantages of
Primary Data & Secondary Data, Overview of Secondary Data,
literature review, sources available in India.
UNIT II (5 Sessions)
Introduction to basic Methods of Collecting Data like
Questionnaire Method and Observation Method, Process and
guidelines for preparation of Questionnaire.
Measurement and Scaling: Types of Scales, Difficulty of
Measurement, Sources of Error, Development of Marketing
UNIT III Measures. (5 Sessions)
Introduction to selected Attitude Scales, Limitations of Attitude
Measurement.
MID-TERM EXAMINATION
Sampling: Introduction to Sample and population, Various
Techniques of Sampling, Problems associated with Sampling.
UNIT IV (5 Sessions)
Data Processing and Analysis: Introduction to SPSS, coding and
feeding of data in SPSS.
Research designs- Descriptive, Causal, Exploratory and Data
Analysis through SPSS. Brief overview of multivariate data
UNIT V analysis techniques and application of common techniques like (5 Sessions)
exploratory factor analysis, correlation and regression through
SPSS.
Report Preparation: Layout of Research Report.
UNIT VI Introduction to APA format of referencing for Books, Journal (5 Sessions)
papers, Newspaper, Internet Sources and Magazines.
 Master of Business Administration 117
Course Curriculum (Session 2015-16)

* Provision for presentations / assignments / case analysis in additional sessions

** 1 Session = 60 Minutes

Note:
a. Relevant Case Studies should be discussed and presented in the class.
b. Practical problems should be discussed, analyzed and solved wherever applicable.
c. Students should be exposed to relevant softwares like SPSS.
d. A mini-project after completion of the second unit should be given to students in group of
e. There should be presentation and evaluation of the same in the class.
Text Book:
Malhotra & Dash. Marketing Research, Pearsons Education, New Delhi.
William G., Zikmund and Babin Barry J. Essence of Marketing Research, Cengage
Learning.

Reference books:
Beri, G.C. (2010). Market Research. New Delhi, India: Tata McGraw Hill.
Cooper, Donald, R., & Schindler, Pamela, S. (2007). Marketing Research: Concept and
Cases. New Delhi, India: Tata McGraw Hill.
Burns, Alvin, C., & Bush, Ronald, F. (2007). Marketing Research. Delhi, India: Pearson
Education.

Suggested Journals:
Journal of Marketing Research
International Journal of Research in Marketing
 Master of Business Administration 118
Course Curriculum (Session 2015-16)

Course Outline
Rural Marketing Management
Course Code: MBA5004 Year: II Trimester: V Max. Hours: 30
Preamble: The objective of the course is to provide conceptual understanding on the Rural
Marketing with special reference to Indian context and develop skills required for planning of
Rural Products. This course give immense opportunities to understand the rural sector
marketing strategies, and marketing of both agricultural and allied sector products in rural
areas.

Objectives of the Course:

To create awareness about the applicability of the concepts, techniques and processes
of marketing in rural context.
To familiarize with the special problems related to sales in rural markets.
To help understand the working of rural marketing institutions and agricultural
products.

Introduction to Rural Marketing: Rural Marketing : Definition,

Characteristics and Dimensions of Rural Markets , Image of
Indian Rural Marketing and Approach to Rural Markets of India,
UNIT I Rural Market Profile, Rural Market in India, Size and Scope (5 Sessions)
,Environment of Rural Markets in India, Constraints in Rural
Marketing and strategy to overcome the constraints.
Rural Cons umer Behaviour: Factors affecting Rural Consumer
Behaviour, Socio-cultural, Personal, Psychological Factors,
UNIT II Buying Decision Process, Buying Behavior Pattern, Buying (3 Sessions)
Evaluation Procedure, Brand Loyalty, Innovation Adoption,
Challenge.
Rural Marketing Strategies: Segmentation, Targeting,
UNIT III Positioning for rural market, Product strategies, Pricing strategies, (7 Sessions)
Distribution strategies, Promotion strategies.
MID-TERM EXAMINATION
Rural Market Research: Rural Vs. Urban market research,
Marketing Research Process, Planning the rural research,
UNIT IV (4 Sessions)
Research tools for rural market, Field procedures and rural
realities, Limitations & Challenges in Rural Marketing Research.
Rural Marketing Communication: Importance of Rural
Marketing Communication, Rural Communication Media, Types
UNIT V (4 Sessions)
of Rural Communication, Challenges of Rural Communication,
Ways to Achieve Effective Rural Communication.
Rural Marketing Network: Intermediaries in the Rural
UNIT VI Distribution Channel, Rural Marketing Institution, Corporate (7 Sessions)
Presence in Rural India, Problems in Agricultural Marketing,
 Master of Business Administration 119
Course Curriculum (Session 2015-16)

Marketing of Agricultural Input and Non-farm Products, Role of

Government in Rural Marketing
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Pandey, M., and Tewari, D.(2010) The Agribusiness Book: Analysing South Asia.
Lucknow. India: IBDC Publisher.
Gaikwad, V. R. (1973).A search for the Rural Consumerin New Opportunities in Indian
Agriculture. Indian Institute of Management, Ahmedabad: Wheeler Publishing.
Gopalaswamy, T.S. (2010) Rural Marketing: Enviroment, Problem and Strategies. New
Delhi, India: Vikas Publishing.
Velayudhan, S.K. (2011). Rural Marketing: Targeting the Non-urban Consumer. New
Delhi, India: Response Books.
Reference Books:
Philip Kotler: Marketing Management, Analysis, Planning Implementation and Control.
Barkar, J.W.: Agricultural Marketing, Oxford University Press, New York.
Jha, S.M. & Singh, L.P.: Marketing Management in Indian Perspective, Himalaya,
Bombay.
Jonathan Reuvid, Guide to Rural Business (Kogan Page) 2003.
Brown Ben, Practical Accounting for Farm and Rural Business (Lavoisier) 2003.

Suggested Journals:
Indian Journal of Marketing- Associated Management Consultants
Journal of Marketing Management ICFAI University Press
 Master of Business Administration 120
Course Curriculum (Session 2015-16)

Course Outline
Sales and Distribution Management
Course Code: MBA5005 Year: II Trimester: V Max. Hours: 30
Preamble: It is a course designed to give marketing students, an overview and
understanding of sales and distribution function in business and other disciplines. It discusses
various aspects of the sales function ranging from various sales organization structures to the
role of the sales manager in improving sales by hiring, training, motivating and leading the
sales force. The second half of the course deals with the distribution function and discusses
logistics and channel management.

Objectives of the Course:

Appreciating the inter-dependence and relationship amongst channels of distribution.
Understanding how sales and distribution fits into the big picture of marketing and how
these aspects can be combined to achieve organizational goals.
To analyze decision alternatives and planning and implementation of Sales and marketing
programs
To analyze selection, motivation of channel members and managing conflict.

Introduction to Sales Management, Difference between sales and

marketing, Styles of selling, Personal Selling and Process of
UNIT I Personal Selling, Qualities of a Successful Salesman, and Goals (5 Sessions)
in Sales Management.
Analyzing Market Demand and Sales Potential, Preparation of
UNIT II (5 Sessions)
Sales Budget, Sales Quota and Designing Sales Territories.
Sales Organization, Designing the Structure and Size of Sales
UNIT III (5 Sessions)
Force, Recruitment and Selection of Sales Force
MID-TERM EXAMINATION
Motivating, Training and Compensating the Sales Force,
UNIT IV (5 Sessions)
Evaluation and Analysis of sales force.
Distribution Channel: Introduction, importance, types, functions,
and design of Channels.
UNIT V (5 Sessions)
Overview of Channel Management decisions, Channel conflict
and resolution.
International Channels of Distribution.
Major modes of transportation, Multimodal Transport System-
UNIT VI Overview, Containerization, Multimodalism in India. (5 Sessions)
Third Party Logistics- Service providers, Risks of Outsourcing
and risk management.
* Provision for presentations / assignments / case analysis in additional sessions
 Master of Business Administration 121
Course Curriculum (Session 2015-16)

** 1 Session = 60 Minutes

Text Book:
Jobber, D. & Lancaster, G. (2008). Selling and Sales Management. New Delhi: Pearson
Education.
Still, Richard R., Cundiff, E. W. & Govoni, N. (2007). Sales Management Decision,
Strategies and Cases. New Delhi: Pearson Education/Prentice Hall of India.
Spiro, R., Stanton, W. and Rich, G. (2003). Management of a Sales Force. New Delhi:
McGraw Hill.

Reference Books:
Kapoor, S. K., & Kansal, P. (2006). Basics of Distribution Management. New Delhi:
Prentice Hall of India.
Rosenbloom, B. (2008). Marketing Channels: A Management View. New Delhi:
Thomson Learning.
Dalrymple, D. J., Cron, W. L. & Decarlo, T. (2005). Sales Management. New Delhi:
John Wiley & Sons (Asia) Pvt. Ltd.

Journals:
Journal of Sales Management and Personal Selling.
International Journal of Physical Distribution & Logistics Management
 Master of Business Administration 122
Course Curriculum (Session 2015-16)

Course Outline
Industrial Relations and Trade Union
Course Code: MBA5006 Year: II Trimester: V Max. Hours: 30

Preamble: Indian Industry is waking up to the challenges thrown in by market economy. To

survive in this highly competitive scenario, managers are being pressurized to improve quality,
to increase productivity , cut down waste and eliminate inefficiency. The collect ive efforts of
the employer and the employee assumed relevance in this context.
As the expression industrial relation and trade union by itself means relationship that emerges
out of day to day working and association of labor and management. The course a ims to fulfill
the need for developing competency to handle IR issues.

Objectives of the Course:

To develop an understanding of the interaction pattern among labor, management and the
state.
To build awareness of critical issues in industrial relations and impart knowledge of the
contents of the labor laws to the stake holders.

Industrial Relations: Concept, Scope and Objectives,

Significance, Approaches, Principles of good industrial
UNIT I relations, Role of State, Employers and the Unions in industrial
(5 Sessions)
relation.
Trade Unionism and Industrial Relations: Labor movement,
UNIT II Concepts ,Trade union movement, Development of trade (5 Sessions)
unionism in India, Functions and Problems of trade unions
The Trade Union Act, 1926
Definition of a trade union, Registration of trade union, rights
UNIT III (5 Sessions)
and privileges of a registered trade union, Duties and liabilities
of a registered trade union, regulations, penalties.

MID-TERM EXAMINATION

Industrial Disputes: Meaning, Causes and forms. Industrial

Relations machinery to solve industrial disputes: Works
UNIT IV Committee, Conciliation-Conciliation Officers--Board of (6 Sessions)
Conciliation Court of Enquiry, Arbitration, Adjudication-
Labor Court-Industrial Tribunal - National Tribunal.
Workers Participation in Management: Evolution of
UNIT V Concept, Objectives of W.P.M, Forms of Workers Participation (4 Sessions)
in India, Sachar Committee and Varma Committee on Workers
 Master of Business Administration 123
Course Curriculum (Session 2015-16)

Participation. Necessary Conditions for effective working of

WPM,

Industrial relations in Major Industrialize Economies :An

Overvie w: Comparative study of Industrial relations in U.K,
UNIT VI Industrial relations in European Union, Industrial relations in (5 Sessions)
China, Industrial relations in Australia
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Mamoria, C. B., Gankar, S.V., & Mamoria, S. (2010). 13 th Edition. Dynamics of
Industrial Relations. New Delhi: Himalaya Publishing House..

Reference books:
Venkata, R. (2010). 13th Edition. Industrial Relations. New Delhi: Oxford University
Press.

Singh, B.D. (2010). Industrial Relations and Labour Laws. New Delhi: Excel Books.

Monappa, A. (2006). 1st Edition. Industrial Relations. New Delhi: Tata McGraw Hill
Publishing Company Ltd.

Singh,P.N.,& Kumar,N.(2010).Employee Relations Management. New Delhi: Pearson

Publication

Srivastava, S. C. (2003). 4th Edition. Industrial Relations and Labour Laws. New Delhi:
Vikas Publishing House Pvt. Ltd.

Journals :
Labor Law reporter.

The Indian Journal of Industrial Relations by Shri Ram Centre (for Industrial relation and
Human Resources), New Delhi Publication.
 Master of Business Administration 124
Course Curriculum (Session 2015-16)

Course Outline
Change Management
Course Code: MBA5007 Year: II Trimester: V Max. Hours:30
Preamble: Change management is a systematic approach to dealing with change, both from the
perspective of an organization and on the individual level. Successful adaptation to change is as crucial within
an organization as it is in the natural world. A proactive approach to dealing with change is at the core of all
HR activities in the contemporary business environment. This course is designed to help students understand the
common approaches to bring about planned changes into the organization and how best implementation can
be done through cultures, structures, leadership and other systems.

Objectives of the Course:

To enable students understand variety of approaches to managing organizational

change.
To make them acquire knowledge, skills and tools that enable a leader/organization to
facilitate change in a pro-active participative style.
Identifying the roles of change agent in the process of change within the organization,
examining the barriers to successful implementation, and demonstrate ability to
analyze internal and external threats.

UNDERSTANDING CHANGE
Organizational Change: Introduction, Types of change, Forces of
change: Internal and external, theoretical framework of
organizational change: life cycle theory, teleological theory,
UNIT I dialectical theory, evolutionary theory. (5 Sessions)

Perspectives on organizational change: Contingency and resource

dependence, population-ecology, institutional, evolutionary.
Strategic change, stakeholder and congruence analysis, PESTLE
UNIT II analysis (3 Sessions)
Organisation Development- overview, managing the OD process,
Action research, OD interventions types and expected results.
Recent approaches to OD and change

Models of change: Introduction, Classical and systems paradigm.

Process based change models: lewins model of change, planning
UNIT III (7 Sessions)
model, model of change management process, Integrative model
for planned change, Scheins model of change.
Content Based models: the dissipative equilibrium model, Burke
Litwin model. Integration of change models: Leavitts model,
Nadler and Tushmans model and managing change model.
Punctuated equilibrium model
 Master of Business Administration 125
Course Curriculum (Session 2015-16)

MID-TERM EXAMINATION
IMPLEMENTING CHANGE
Resistance to organizational change: Concept, Nature, factors
contributing to resistance, mechanisms underlying resistance, the
UNIT IV (4 Sessions)
behavioural elements, cognitive and affective processes,
suggestions to managing resistance to change.
Role of change agents and leadership: Introduction to change
agents, Role of HRD in managing change, level 5 leadership.
UNIT V Implementing organizational change: Introduction. Delta (5 Sessions)
technique, Skills for managing change, Strategy for organizing
change.
Organizational culture and change
Culture: Introduction, nature, levels, patterns of work culture.
Formal and informal components of organizational culture,
UNIT VI functions of organizational culture and change, researches on (6 Sessions)
cultural differences in organizations. Organizational culture
leadership and firm size. Emerging trends in organizational
culture.
END-TERM EXAMINATION
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Book:
Change Management, concepts and applications, Radha R. Sharma,TMH
Managing organizational change, Palmer, Dunford, Akin, Tata Mc-Graw Hill edition

Reference Books:
Mirza S.Saiyadan, Organisational Behaviour,TMH, 2003, New Delhi.
Robert A Paton and James McCalman, Change Management: A Guide to Effective
Implementation 2/e.Response Books, New Delhi, 2000.
Sethi: Orgnisational Transformation Through Business Process Reengineering
Pearson Education.
Art Horn: Gifts of Leadership: Team Building through Focus and Empathy,
Macmillan India, 1998.
C.S.Venkataratnam: Negotiated Change -Collective Bargaining, Liberalisation and
Restructuring in India, Response Books, New Delhi, 2003.
 Master of Business Administration 126
Course Curriculum (Session 2015-16)

Course Outline
Managerial Counseling and Stress Manage ment
Course Code: MBA5008 Year: II Trimester: V Max. Hours: 30
Preamble: Stress affects just about every person, everyday of their lives. Many things can
cause stress and there are different ways of dealing with stress. The basic purpose of this
course is to assist individuals by providing an overview of the counselling processes and
techniques and creat a forum for practising the basic counselling skills. The course will also
help them to deal with stress and to make their own decision from among the choices available
to them for the purpose of enhancing their personal and professional effectiveness. This course
aims to understand the stress process and its relation to health issues and behavioural
effectiveness in organization.

Objectives of the course:

It aims to make the students clear about the role of managerial counseling at work place
in improving employees relations and their mental & physical health.
It aims to recognize the relationship of stress with individual performance and also to
study counseling as a therapy for stress free life.
Counseling Concept: Emergence and historical Development of
the Counseling Profession, Factors contributing to the emergence
of counseling, Types of counseling: goals and expectation,
Counseling process, evaluation of counseling and ethical issues. (5 Sessions)
UNIT I
Counseling and related fields: Psychotherapy, Clinical
Psychology, Hygiology. Modern trends in counseling.

Managerial Counseling at Work Place: Self-Development of

UNIT II Managers as Counsellors, Assertiveness and Interpersonal Skills (4 Sessions)
for Counsellors, Counselling Relationship, counseling outcomes.
Development of Counselling Skill: Introduction to the
Important Schools of Counselling, Psychoanalytic Foundations,
UNIT III Transactional Analysis, Gestalt Therapy, Rational Emotive (6 Sessions)
Therapy, Person-Centred Approach to Counselling, Nonverbal
Clues.
MID-TERM EXAMINATION
Selection of Counselling Strategies & Interventions in
Organisations: changing behaviour through Counselling,
empathy, Listening and responding, Effective Feedback,
UNIT IV (5 Sessions)
Performance Counselling, Counselling in Problem Situations,
Interpersonal Conflicts, Midlife Blues, Integration and Action
Plan.
UNIT V Stress: types of stressors,purpose of stressors, long-term effects (5 Sessions)
 Master of Business Administration 127
Course Curriculum (Session 2015-16)

of stressors: physiological and psychological, specific

applications of stress as it relates to the workplace and different
target groups,Potential Sources of Stress at Work Place,
Relationship between Stress and Job Performance, Stress and
Personality.
Stress Management: Stress Management Model, Stress
UNIT VI Management Strategies: Individual and Organizational Coping (5 Sessions)
Strategies, Golden Principles to a Stress Free Life.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Book:
T1- Rao, S., & Narayana. (2006). Counseling and Guidance. New Delhi: Tata McGraw-
Hill Publications.

Reference Books:
R1- Pareekh, U. (2007). Understanding Organization Behaviour. New Delhi: Oxford
Higher Education Publication.
R2- Singh, K. (2010). Organization Behaviour Text and Cases. New Delhi: Pearson
Publications.
R3- Decenzo, D. A., & Robbins, S. P. (2004). Personnel / Human Resource
Management. New Delhi: Prentice Hall India.
R4- Aswathappa, K. (2006). Human Resource Personnel Management. New Delhi: Tata
McGraw Hill.

Journals:
The IUP Journal of Organization Behaviour
HRD Review by The Academy of Human Resource Development
 Master of Business Administration 128
Course Curriculum (Session 2015-16)

Course Outline
Financial Derivatives
Course Code: MBA5009 Year: II Trimester: V Max. Hours: 30

Preamble: Financial risk management has become one of the most important
aspects in recent times. With the advent of financial derivatives, this has become
relatively easy. At the same time, as financial derivatives work as double edged
weapons, a considerable large number of investors lost their money as they
wrongly used them. Hence there is a need to have a course on financial
derivatives to know how best they are used.

Objectives of the Course:

To make the students aware about various financial derivatives available

To evaluate how these financial derivatives are used to minimize risk
To learn how to formulate option trading strategies and execute them
To learn when to use a particular financial derivative

Der ivat ives :

Definition and Origin of Derivatives
Type of Derivative Contracts: Forwards, Futures, Options &
Swap
UNIT I Participants in Derivative Market (5 Sessions)
Economic Function of Derivative Market Risk Management,
Market Efficiency, Price Discovery
Role of Derivatives in Hedging, Speculation & Arbitrage
Optio n Co ntrac ts :
Option Terminology, Comparison between Futures and Options,
Options Payoffs, Application of Payoffs
UNIT II (5 Sessions)
Exot ic O pt io ns :
Asian, Bermudan, Compound, Binary, Barrier, Look back, Shout,
Chooser
Pr ic ing o f Opt io ns : Variables affecting Price of Options,
UNIT III Binomial Model and Black-Scholes Model for Option Pricing (5 Sessions)
Option Greeks: Delta, Gamma, Theta, Vega & Rho
MID-TERM EXAMINATION
 Master of Business Administration 129
Course Curriculum (Session 2015-16)

Optio n Trad ing St rate gies :

Long / Short Call, Long / Short Put, Covered Call / Put, Long /
UNIT IV (7 Sessions)
Short Strangle, Long / Short Straddle, Collar, Spread, Long /
Short Call Butterfly, Long / Short Call Condor
Funda me nta ls o f F ut ures :
Difference between Forward & Futures, Futures Terminology,
UNIT V Margins, Daily Mark-to-Market and Final Settlement, Contango (5 Sessions)
and Backwardation
Payoff Matrix from Futures, Hedging with Futures
Swaps : Interest Rate Swaps & Currency Swaps
Cred it Der ivat ives : Credit Risk & Rating, Collateralized Debt
UNIT VI (5 Sessions)
Obligations (CDO), Credit Default Swaps (CDS)
Regulatory Framework of Derivative Markets
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
Text Books:
Hull, J.C. (2001). Options, Futures and Other Derivatives. New Delhi: Prentice Hall of
India Limited.

Reference Books:
Gupta S. L. (2010). Financial Derivatives. New Delhi: Prentice Hall of India Limited.
Arditti, F.D. (1996). Derivatives: A Comprehensive Resource for Options, Futures,
Interest Rate Swaps and Mortgage Securities, Washington, D.C.: Island Press.
Johnson, P.M. (1999). Derivatives: A Manager's Guide to the World's Most Powerful
Financial Instruments. USA: McGraw-Hill Professional
Kolb, R.W. & Overdahl, J.A. (2003). Financial Derivatives. New York: Wiley and Sons.
Miller, M.H. (1997). Merton Miller on Derivatives, New York: Wiley and Sons.
Somanathan (1998). Derivatives: Markets, Valuation, and Risk Management, New Delhi:
Tata McGraw-Hill
ISMR 2009, www.nseindia.com
Fact Book, www.nseindia.com
Derivatives Market Dealers Module, www.nseindia.com
Capital Market Dealers Module, www.nseindia.com

Suggested Journals:
Review of Finance
Review of Derivatives Research
Case Folio: ICFAI
 Master of Business Administration 130
Course Curriculum (Session 2015-16)

Course Outline
Microfinance
Course Code: MBA5010 Year: II Trimester: V Max. Hours: 30
Preamble: The subject intends to deliver the comprehensive knowledge of Microfinance in
Indian context with a lot of focus on its practical implication. The course intends to provide a
thorough knowledge of the concept of microfinance and how microfinance institutions work,
including the operational aspects of an SHG/ MFI and to build up the financial literacy of the
students aspiring careers in microfinance and SME sector.

Objectives of the Course:

To provide a thorough knowledge of the concept of microfinance and how microfinance
institutions work, including the operational aspects of an SHG/ MFI.
To build up the financial literacy of the students aspiring careers in microfinance and SME sector.

Perspectives of Microfinance:
Microfinance, Need of Microfinance, Evolution and Character of
Microfinance in India, Microfinance Product Portfolio, Key
UNIT I Principles of Microfinance (6 Sessions)
Dilemmas in Contemporary Microfinance Functioning
Microfinance as a Tool for Development; India, MDGs and
Microfinance

Microfinance Delivery Methodologies:

Self Help Group Model, Federated Self Help Group Model,
Association Model, Community Banking Model, Grameen Bank
UNIT II (5 Sessions)
Model, Cooperative / Mutually Aided Cooperative Model,
Rotating Savings and Credit Association (ROSCA), Non
Banking Finance Company (NBFC) Model (BASIX)

Emerging Microfinance Issues:

UNIT III Legal and Regulatory Framework, Emerging Issues (4 Sessions)
Impact Assessments and Social Assessments of MFIs

MID-TERM EXAMINATION

UNIT IV (3 Sessions)
SHG-Bank Linkage Programme:
 Master of Business Administration 131
Course Curriculum (Session 2015-16)

Overview, Evolution, Need, Models of Linkage between Banks

and Self-Help Groups, Impact, Progress, Promotional Initiatives,
Issues in SHG Bank Linkage Programme, Challenges

Ope rational aspects of Micro Finance (I)

Accounting and Financial Reporting, Financial Analysis,
UNIT V Revenue Model, Operating Costs and Efficiency, Products and (6 Sessions)
Services, Risk Management, Credit Bureaus and Credit Scoring

Ope rational aspects of Micro Finance (II)

Basics of Banking, Priority Sector Norms of Lending,
UNIT VI Commercial Banks as Micro lenders, The Technological Base: (6 Sessions)
Payment Systems and Banking Software, Building the Market
for Investing in Microfinance

* Provision for presentations / assignments / case analysis in additional sessions

** 1 Session = 60 Minutes

Text Books:

Indian Institute of Banking and Finance. (2008). Micro-Finance: Perspectives and

Operations; Macmillan India Limited.

Panda D. K. (2009). Understanding Microfinance.; Wiley India Publication.

Reference Book:
Rhyne, E. (2009). Edition I. Microfinance for Bankers and Investors: Understanding the
Opportunities and Challenges of the Market at the Bottom of the Pyramid. Tata McGraw
Hill Publication, New Delhi.
 Master of Business Administration 132
Course Curriculum (Session 2015-16)

Course Outline
Management of Financial Services & Institutions
Course Code: MBA5011 Year: II Trimester: V Max. Hours: 30

Preamble: Finance is at the heart of corporate strategy. It provided the tools and language
which inform strategic choice, and prioritise which maximum shareholder value. For emerging
economies, financially educated students can help ensure that the financial sector marks an
effective contribution to real economic growth and poverty reduction.
This course will provide an insight of Indian Banking System, Mutual Fund Industry,
Insurance Industry and other financial institutions and services.

Objectives of the Course:

To give the students an sight into the principles, operational policies and practices of the
prominent Financial Markets and Institutions, their structure and functioning in t he
changing economic scenario, and to make critical appraisal of the working of the specific
financial institutions of India.

Management of Comme rcial Banking Institutions (I):

Banking industry in India and its constituents, RBI introduction
UNIT I & major functions, commercial banks in the Emerging (5 Sessions)
Environment of Privatization and Globalization, Internet banking
and mobile banking.
Management of Comme rcial Banking Institutions (II):
Management of deposits of commercial banks, management of
UNIT II (5 Sessions)
loans in commercial banks, Asset liability management,
Management of NPAs, Interest rate structure
Management of Financial Services:
Mutual Fund origin and growth of mutual fund, Constituents
UNIT III and management of Mutual Fund sponsors, trustees, AMCs and (5 Sessions)
custodian, Type of mutual fund schemes, benefits of mutual fund
as an investment option.

MID-TERM EXAMINATION

Management of development Financial Institutions:

UNIT IV Meaning and importance of development financial institutions. (5 Sessions)

IDBI, ICICI, IFCI, NABARD and SFCs introduction and
major objectives.
 Master of Business Administration 133
Course Curriculum (Session 2015-16)

Microfinance: Need, Evolution, Initiatives, Challenges, SHG

Bank Linkage Programme, Financial Inclusion
Micro Finance Institutions concept and services.
Merchant Banking and Venture Capital:
Merchant banking origin and development of merchant
banking in India. Importance of merchant bankers, guidelines of
UNIT V (6 Sessions)
SEBI towards merchant banking.
Venture Capital concept and importance of venture capital,
venture capital in India, guidelines for venture capital.
Management of NBFCs :
Non Banking Financial Institutions Activities and Role of
UNIT VI NBFC; Regulatory Framework of NBFC; Recent Development. (4 Sessions)
Leasing & Hire Purchase concept of lease & hire purchase,
lease vs. hire purchase, benefits to lesser and lessee.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Frank J. Fabozzi, F. Modigiliani, Foundation of Financial Markets & Institutions (Third
Edition), Pearson Education.
Meir Kohn, Financial Institutions & Markets, TATA McGraw Hill.
M Y Khan. Indian Financial System (Fourth Edition), TATA McGraw Hill.

Reference Books:
Bharti V Pathak. (2010). Indian Financial System. Pearson Publication
 Master of Business Administration 134
Course Curriculum (Session 2015-16)

Course Outline
Tax Planning
Course Code: MBA5012 Year: II Trimester: V Max. Hours: 30
Preamble: The subject intends to deliver the comprehensive knowledge of corporate
taxation in Indian context with a lot of focus on its practical implication. The tax system works
as an important mechanism for revenue generation of any economy. On the other hand, for
companies it is essential to explore the various taxation provisions to make the compliance of
norms along with minimizing the tax liability for the company as it forms an integral part of
the cost of deliverables. This course content comprises of corporate taxation system, taxonomy
and procedures in India. A global comparison of the taxation systems across the globe is also
included. Finally, outlook to Central Excise Duty, Customs Duty, Capital Gains Tax, Sales Tax
or Value Added Tax are also included to make it more relevant.

Objectives of the Course:

To provide students a comprehensive overview of the taxation system, procedures,

structures and their implications in terms of tax planning for individuals as well as
corporate
To develop analytical skills of students to acquaintance of the practical functioning of
taxation in corporate spectrum by extending the maximum practical exposure to students

Introduction to Taxation Basics

Introduction to Basic Tax Concepts
UNIT I Evolution of Taxation System (4 Sessions)
Tax Planning, Tax Avoidance, and Tax Evasion
Residential Status of Assessee and its impact on Tax Liability
Taxation for Individual (I)
Dete r minat io n o f Ta xab le I nco me o f I nd ivid ua l: Income from
UNIT II Salary, Income from House Property, Income from Business or (7 Sessions)
Profession, Income from Capital Gains, and Income from Other
Sources
Taxation for Individual (II)
Deductions from Gross Total Income, Computation of Tax
UNIT III (4 Sessions)
Liability, Permanent Account Number, Filing of Return, e-filing
of return, Assessment of Individuals.

MID-TERM EXAMINATION
 Master of Business Administration 135
Course Curriculum (Session 2015-16)

Corporate Taxation (I)

Depreciation, Set off and Carry forward of Losses, Deductions
UNIT IV (4 Sessions)
and Reliefs under Income Tax Act, Taxation Structure and
Taxonomy in India, TDS Rates and Rules.
Corporate Taxation Procedure (II)
Determination of Tax Liability of Company, Minimum Alternate
UNIT V (5 Sessions)
Tax, Tax on Distributed Profits; Filing of Return and Procedure
of Assessment; Appeals, Revision and Rectification.
An Outlook to Relevant Corporate Taxes
UNIT VI A Brief Insight of Central Excise Duty, Customs Duty, Value (6 Sessions)
Added Tax, Wealth Tax.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Singhania, V. K. & Singhania, M. (2010). Corporate Tax Planning and Business Tax
Procedures. Taxmann Publication, New Delhi.

Mehrotra, H. C. (2010). Corporate Tax Planning. Sahitya Bhawan Publication.

Reference Book:
Bhatia, H. L. (2011). Public Finance. 27th Edition. Vikas Publishing House.
 Master of Business Administration 136
Course Curriculum (Session 2015-16)

Course Outline
Global Strategic Management
Course Code: MBA5013 Year: II Trimester: V Max. Hours: 30

Preamble: This course is grounded on the fundamental principles of strategic management

and focuses on strategy making in business corporations. Globalization of business has led to
the emergence of global strategic management. A combination of strategic management and
international business will result in strategies for global cooperation. It examines the firms
international strategies, the nature and form of international business arrangements, to
determine if they fit within the firms overall global strategic position.

Objectives of the Course:

To appreciate the major concerns and strategies of international businesses.
To understand and reorient the process of strategic management in International context.
To clarify issues which are of paramount importance for competitiveness in International
business operations
Introduction to Global Strategic Manage ment: benefits and
risks of single country strategy, dimensions of global strategy,
motives and reasons for internationalization of firms, basic
UNIT I components of global strategy, drivers for global strategic (5 Sessions)
perspectives, competing pressures for Cost Reductions & Local
Responsiveness, value creation in business
Strategic Planning for international business: International
strategic management process; Approaches in formulating and
UNIT II implementing strategy; developing a strategic planning model for (4 Sessions)
MNCs; Global strategy framework, Sources of competitive
advantage of global companies
Competitive Strategies for International Business: Strategic
roles of subsidiaries types of subsidiary level strategies, and
UNIT III roles of corporate parent; Entry Decisions for International (6 Sessions)
Business; Timing of Entry, Mode of entry in Foreign Market-
advantages and disadvantages and, risks vs control,
MID-TERM EXAMINATION
Strategic Alliances: Motives for strategic global alliances;
strategic value of an alliance; partner analysis; Selection &
UNIT IV Structure of Strategic Alliance; criteria for successful alliances;, (5 Sessions)
Advantages of Strategic Alliances, Disadvantages of Strategic
Alliances.
Inte rnational strategies-Implementation: selection of foreign
UNIT V (5 Sessions)
market, implementation through structure culture and leadership,
 Master of Business Administration 137
Course Curriculum (Session 2015-16)

global strategy structure relationship

Inte rnational strategies-Control : Control Systems and
Incentives-Type of Control Systems, Incentive Systems for
UNIT VI control; Role of legal structure in controlling; designing an (5 Sessions)
effective monitoring and control system, ethical management in
MNCs
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Deresky, H., (2007), International Management-Managing across borders and cultures,
PHI New Delhi.
Lasserre, P., (2007), Global Strategic Management, Palgrave MacMillan, Hampshire

Reference Books:
Cullen J. B., Multinational Management A Strategic Approach, South-Western, Ohio.
Sindhwani T. N., The Global Business Game A Strategic Perspective , MacMillan,
New Delhi
Daniels J. D., International Business Environment and Ope rations, Pearson
Education, New Delhi.
Sanyali, R.N., International Management- A Strategic Perspective, PHI, New Delhi
Clegg, S.R. (2006), Global Management Solutions, Sage Publications

Suggested Journals:
Global Business Review; International Management Institute
Journal of World Economic Review; Serial Publications, India.
IUP journal of Intellectual property rights; IUP, India
Foreign Trade Review, IIFT
Harvard Business Review
 Master of Business Administration 138
Course Curriculum (Session 2015-16)

Course Outline
Export-Import Procedure and Docume ntation
Course Code: MBA5014 Year: II Trimester: V Max. Hours: 30
Preamble: To make the student aware regarding the need, requirement and importance of
the export-import procedure and documentation to make them equip with the need and
requirement of industry.

Objectives of the Course:

The main objectives of this learning unit are to learn about different types of documents
used in international trade (import and export), which documents are usually required
by customs, the requirements for various documents and how to fill in these documents
correctly.
Analyzing the various classifications and requirements of export documents.
Learning what functions export documents perform.
Learning the different types of documents of origin that evidence the origin of goods.
Analyzing the various commercial and administrative documents.
Export Management- An Overview:
Introduction to Export management
Definition of Export, needs and benefits arising from
Export
Importance of Exports to India
UNIT I Selecting of export market and product for export. (6 Sessions)
Direction of Exports from India
Trend in Indias Export.
Types of exporters
Reasons for Indias poor share in world trade
Institutional Infrastructure for Export promotion:
Institutions for financing exports- EXIM Bank. ECGC.
Commodity Boards. Export Promotion Councils.
IIFT, Federation of Indian Export Organisation.
UNIT II Indian Council of Arbitration. Export Development (4 Sessions)
Authority.
Agricultural and Processed Foods Export Development
Authority
SIDBI
UNIT III Export Procedures (5 Sessions)
 Master of Business Administration 139
Course Curriculum (Session 2015-16)

Introduction , Stages in Export Procedure

Excise clearance procedure
Role of custom House Agents
Shipping and custom formalities
Marine Insurance
Negotiation of Export Documents
Realization of export proceeds
ISO 9000 certification
MID-TERM EXAMINATION
Export Documentation :
Defining Export Documentation :- Main Commercial
Documents and Additional Commercial Documents (5
UNIT IV
Means of export (sea, air, post, courier, ICD, etc) and Sessions)
documentation required.
Instruments of payment and various Incoterms
Export Finance :
Pre-shipment Finance and Post-shipment Finance
UNIT V (3 Sessions)
Special Financial Facilities
Export Pricing, Mechanism of Price Fixation
Import Management in a Developing Economy:
Import procurement, methods, and Import financing
UNIT V Purchase contract, Import Canalization, (7 Sessions)
Import under counter-trade,
Monitoring and follow up of import contracts.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:-
Export Management (2010) by Khurana P.K., Galgotia Publications, New Delhi

Reference Books:-
Export Management (2010) By T.A.S. Balagopal, Himalaya Publications, New Delhi
International Trade and Export Management (2010) By Dr.Francis Cherunilam,
Himalaya Publication, New Delhi.
Export Import Procedures & Documentation (2011) By By Jain Khushpat S.
Import/Export: How to Get Started in International Trade (2010) by Nelson C, Tata Mc
Grawhill, New Delhi.
 Master of Business Administration 140
Course Curriculum (Session 2015-16)

EXPORT IMPORT MANAGEMENT(2010) By Paul Justin and Aserkar Rajiv, Oxford

Press, New Delhi.
 Master of Business Administration 141
Course Curriculum (Session 2015-16)

Course Outline
International Logistics
Course Code: MBA5015 Year: II Trimester: V Max. Hours: 30
Preamble: The Primary objective of the course is the presentation of international logistics
and its meaning for the transport. Students will learn about international supply chain
management, international logistics centers and the management of material.

Objectives of the Course:

New approaches for coordinating and working with suppliers and strategic partners in the
companys global supply chain
Aligning the incentives of the different players throughout the supply chain to develop
successful collaboration relationships
The scope of the procurement function: purchasing, supplier selection, evaluation and
management, and supply chain coordination
The role of logistics operators and 3PLs in the business and supply chain management:
justification of outsourcing projects in logistics, advantages and risks involved, required
steps for a successful transition to a logistics operator
Financial evaluation and supply chain metrics for management of the overall supply
chain.
Introduction to International Logistics:
Concepts, objectives and scope of logistics
Elements and importance of logistics
Relevance of logistics in international marketing
UNIT I Concept of International supply chain and logistics
(4 Sessions)
Forms of Logistics management
Importance of Customer service in logistics
Types of Logistics :- Land, Sea and Air
Shipping Transportation structure and world sea trade
scenario:
Types of ships, shipping routes and Ship- liner and tramp
Organization of shipping company
UNIT II Terminologies used in shipping industry. (6 Sessions)
Classification & characteristics of shipping company
Volume and value of trade
Flags of convenience
Conference systems
Freight structure and practices :
Terminologies used in different freight structure
Factors involved in ratemaking
UNIT III (5 Sessions)
Basis of freight rate structure
Various cost concepts involved in freight rates
Contracts of Affreightments
 Master of Business Administration 142
Course Curriculum (Session 2015-16)

Types of sea freight rates: Linear and Tramp

MID-TERM EXAMINATION
Indian Shipping :
Shipping agents, freight forwarders and stevedore
Introduction, ports in India & Development in Indian
UNIT- IV (4 Sessions)
Shipping.
Port Infrastructure development (PTI)
Shipping Association
Containerization :
Introduction to containerization
Concepts and types of container
UNIT V (4 Sessions)
Inland Container Depot (ICD)
Indian container scenario
Problems and prospects of containerization
Inte rnational Air Transport and Information and
Technology role in International Logistics:
Concept and importance
Air cargo and tariff structure
UNIT VI International Air Transport Association (IATA). (7 Sessions)
Information and communication
Principles of Logistics Information
Logistics Information System Architecture
Logistics Information System Flow.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
International Supply Chain Management (2010) by David A. Pierre, Cengage Learning,
New Delhi.
Reference Books:
International Logistics: Global Supply Chain Management (2010) By Long, Douglas,
Springer Publications, USA.
International Logistics Management (2010) By Misra Anuranjan and Tayal Anusha, AB
Publications, New Delhi.
A Logistics Approach to Supply Chain Managemen (1 st Ed.) 2010, By Coyle J. John,
Langley John C., Gibson J. Brian, Novack A. Robert, Bardi J. Edward, Cengage
Publications, New Delhi
Suggested Journals :
Taylor And Francis :-International Journal of Logistics Research and Applications
Emerald :- International Journal of Logistics Management
 Master of Business Administration 143
Course Curriculum (Session 2015-16)

MCA5070: E-BUSINESS
(M BA)

Prerequisite: This course will provide the students with an analytical and technical framework to understand
the emerging wo rld of e-Business. E-Business poses both a challenge and an opportunity for managers. As a
matter of competitive necessity, savvy managers must gain an understanding of the rapidly changing te chnology
and business models. They need to develop a basic understanding of how electronic business differs from real
business setting. They also need to acquire a hands-on kno wledge of the underlying techno logical infrastruc ture
in order to have a clear idea of the business and organizations possibilities inherent in these developments. This
course will attempt to fill this need.

Objectives of the Course:

Evaluating the opportuni ties and risk facto rs involved in conducting e-Business.
Identify organizations processes and relationship that may have value added through the application of
an e-Business strategy.
Assisting in the incorporate of an e-business strategy into the organizations goal and objectives.
Understanding the current state of e-business and the possible advantages and disadvantages of an e-
business strategy.
Aiding in the development of managerial e-business tac tics and objectives for the organizations supply
chain management functions.
Exploring and explaining the legal and international implications of conducting e- Business.
Analyzing and evaluating how the internet, e-business technologies, and e-business concepts can assist
an organize its goal and objectives.

Credits: 04 Trimester V LTP: 400
Teaching
Module No. Content
Hours
UNIT I. Introduction, Background and Current Status, E-Business Architecture 6 Sessions

Enabling Technologi es, E-Business Infrastructure, e-Business Design,

UNIT II. 4 Sessions
Capacity Planning, Performance Modeling
UNIT III. e-Business Models, e-Marketing, e-CRM, 5 Sessions
UNIT IV e-Business Security / Payment Services, e-SCM, e-Procurement. 5 Sessions
UNIT V Knowledge Management, ERP, e-BusinessBackbone 5 Sessions
e-Business Strategy into action, Challenges, e -Transition and Summary,
UNIT VI Business Plan Presentation and Demonstration Materialising e-Business: 5 Sessions
From idea to Realisation.

Text Books
Dave Chaffey (2007). E-Business and E-Commerce Management Strategy, Impl ementation and
Practice . 4th Edition, Prentice Hall.
Daniel A. Menasc, Virgilio A. F. Almeida (2000). "Scaling for E-business: Technologies, Models,
Performance, and Capacity Planning" , Prentice Hall.
Reference Books:
Ravi Kalakota (2004) , "E-Business 2.0: Roadmap For Success" , 2nd Edition, Pearson Education India.
Jawedkar, S. (2007). Management Information System. 3rd Edition. Tata McGraw-Hill Publication
 Master of Business Administration 144
Course Curriculum (Session 2015-16)

MCA5071: STRATEGIC INFORMATION SYSTEM PLANNING

(M BA)

Prerequisite: Strategic information systems planning (SISP) has been defined as the process of identifying a
portfolio of computer-based applications that will assist an organization in executing its business plans and
realizing its business goals. As a strategic plan, it inc ludes overarching vision, mission, and values statements for
the department. SISP is an important activity for helping information executives and top management identify
strategic applications and align IT with business needs.

Objectives of the Course:

To promo te new and improved ways to solve technology problems without sacrificing other guiding
principles.
Helps students to implement new information services that represent value to customers.
Helps to incorporate metrics to measure performance and verify effectiveness of information resources. .

Credits: 04 LTP: 400
Trimester V

Teaching
Module No. Content
Hours
Key Issues in Information Systems Management and the role of CIO,
UNIT I 5 Sessions
Analytical Framework for strategic IT initiatives, Value chain analysis

Sustaining competitive advantage by use of IT, Creativity, Learning

UNIT II 4 Sessions
organizations, Managing in the Market Space
National Information Infrastructure and IT Policy at the national level,
UNIT II. planni ng for s trategic IT resources, IS governance, assessing ICT 6 Sessions
investments, development of i nformation systems.

Role of Information Technology in business transformation information

UNIT IV partners hips. Managing the IT function, Outsourcing IT function and Off- 5 Sessions
shoring.

Knowledge Management Strategies, Ev aluation and Risk Management for

UNIT V Information Systems, Evaluating Business Strategi es and the use of 4 Sessions
Information Systems.
Enhancing decision making, The future of systems dev elopment, Security
UNIT VI and ethics: Protecting against intrusion and ensuring system availability: 6 Sessions
Privacy issues; Legal and ethical issues.

Text Books
McNurlin, Barbara and Sprague, Ralph. (1998). Information Systems Management i n Practice. Upper
Saddle River, NJ. Prentice Hall.
Strategic Information Management - Challenges and Strategies in Managing Information System.
Reference Books:
Strategic Information Systems - Competi tion through Information Technologies.
Strategic Planning for Information Systems (Wiley Series in Information Systems).
Strategic Management and Information Systems : An Integrated Approach by Wendy Robson.
 Master of Business Administration 145
Course Curriculum (Session 2015-16)

MCA5072: SYSTEM ANALYSIS AND DESIGN

(M BA)

Prerequisite: This course provides an overview of various systems concepts, such as characteristics and
elements, in an organization. It also describes the various phases invo lved in developing a new system and the
role of the system analyst. Its discusses various steps and tools used for gathering information that will be
required for preli minary investigation. The course identifies the types of feasibility analysis and the method to
analyze the cost and benefit of a project. Further, the course introduces the concept of system design and the
documentation tool required for the struc tured design of a system. Finally, the course discusses the need and
methods for system testing, quality assurance, pro ject maintenance, and software maintenance.

Objectives of the Course:

To promote the conceptual and ski ll based learning needed to understand the process of ana lysing and
designing information systems.
Understand the impact of information systems solutions in an organisation, both in terms of the
business and resources required to create them.

Credits: 04 LTP: 400
Trimester V
Teaching
Module No. Content
Hours
Systems Concept; Characteristics of a System; Elements of System; Types of
UNIT I.
Systems; Decision Support, System; System Development Life Cycle, 6 Sessions
Waterfall model, Iterative model, Prototype model, Spiral model.
UNIT II. Phas es of System development: Investigation, Analysis, Design,
Implementation, Post Implementation Review and M aintenance 4 Sessions
Systems Planning and Investi gation: Basis for Planning in Systems Analysis
UNIT III. - Dimensions of Planning, Initial Investigation, Needs Identification,
5 Sessions
Determining the Us er's Information Requirements, Feasibility Study,
Feasibility Considerations
Steps in Feasibility Analysis - Feasibility Report, Tools of Structured
UNIT IV Analysis : Data Flow Diagram (DFD), Entity Relationship Diagrams, Data 5 Sessions
Dictionary
Process Modeling : Structured English, Decision Tree & Decision Table,
UNIT V Basics of Information Securi ty, Types of Attacks, Virus es, Virus Control, 5 Sessions
Hackers
Overview of Risks associated with Internet, Risk Management, Disaster
UNIT VI Recovery Plan, Managing Risk, Information Security Policy, Creating a 5 Sessions
secure environment, Internet Security Standards
Text Books
Elias, M.A. System Analysis and Design. Greater Noi da: Galgotia Publication
Kenneth, E. K. & Kendall, J.K. System Analysis and Design. New Delhi: Prentice hall of India
Reference Books:
Griens tein & Feinman. E-commerce Security, Risk Management and Control. New Delhi: Tata Mc
Graw Hill
Singh, B. Network Security. New Delhi: Prentice Hall of India
 Master of Business Administration 146
Course Curriculum (Session 2015-16)

Course Outline
Legal Issue in Retails
Course Code: MBA5019 Year: II Trimester: V Max. Hours: 30
Preamble: The Primary objective of this course is to acquaint the students with the legal
requirements to be fulfilled in retail sector business. This course introduces students to various local
laws.

Objectives of the Course:

This course is designed to enable students to:
To make pupils aware of laws of land in retail sector so as to make them strong while
carrying out any responsibility in retail domain.

Definition of Retail, Importance of Law in Retail, Impact of non

compliance of law in retail on internal and external factors,
UNIT I Overview of The shops and establishments act, 1953, Standards (5 Sessions)
of Weight and Measures Act, 1976.
The Essential commodity act 1955, Agricultural produce market
UNIT II (5 Sessions)
committee, Main features of The Payment of wages act 1936
Main features of The provident fund act 1952
UNIT III (5 Sessions)
Payment of Bonus Act, 1965, Minimum wages act
MID-TERM EXAMINATION
Overview of Equal Remuneration act 1976, Overview of
UNIT IV (4 Sessions)
Contract Labor Act,
FDI Policy in India: Entry Options For Foreign Players prior to
FDI Policy, Franchise Agreements, Cash And Carry Wholesale
Trading, Strategic Licensing Agreements, Manufacturing and
UNIT V (6 Sessions)
Wholly Owned Subsidiaries, Foreign Investors Concern
Regarding FDI Policy in India, Concerns for the Government for
only Partially Allowing FDI in Retail Sector ,
Overview of The Gratuity act 1972, Maternity act 1976,
UNIT VI (5 Sessions)
Employees State Insurance Act, 1948
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:

Mamoria C.B., (2009). Dynamics of Industrial Relations. New Delhi Himalaya

Publishing House.
Reference Books:
 Master of Business Administration 147
Course Curriculum (Session 2015-16)

Venkata Ratnam,C.S., (2010). Industrial Relation. 13th Edition. New Delhi: Oxford
University Press.
Srivastava,S,C., (2009). Industrial Relation and Labor Laws. 5th Edition. New Delhi:
Vikas Publication.

Suggested Journals:
Labor law reporter
Suggested websites:

www.indialawjournal.com
 Master of Business Administration 148
Course Curriculum (Session 2015-16)

Course Outline
Retail Store Operation
Course Code: MBA5020 Year: II Trimester: V Max. Hours: 30
Preamble: The retail operation is one of the most eminent tools aspiring the customers to
purchase the products offered by the retailers, influencing the perception formed by the
customer regarding the store, the products, services and staff. Consequently, the store itself
becomes an initial asset of the retail business and it plays a vital role in imbibing customer
satisfaction.
The subject aims to train student with practical retail skills and to motivate & foster
entrepreneurial spirit in them. By this subject students will have an understanding of the
mechanics of operating a retail store, sales and customer service and security, store
operations, handling cash, maintaining the store, and establishing policies and its procedures.

Objectives of the Course:

To develop the skill to manage store operations & make the store a profit centre.
To analyze the importance of customer service & practice it in real world.

Store basics : Store Operations: Nature, scope and significance of

store operations, Importance of store operations; Responsibilities
of store operations, Store maintenance, Grooming ,Cleanliness &
UNIT I Hygiene,Instore Returns for Online Purchases, Space Selling, (5 Sessions)
Offer Updation,In Store Training, Trolley & Basket Management,
Fun Zone, Customer Entry Measurement, SM DM Briefing, Store
Notice Board
Custome r Services and Importance: Types of customer
services -Primary vs. complimentary services, Pre-transaction,
transaction and post-transaction, Services, Assessing customer
service expectations; customer life cycle analysis, Customer
UNIT II Acquisition and Retention, Add on selling strategies, customer (6 Sessions)
loyalty and profitability of customer, Gift Wrapping, Baggage
Counter, In Store Communication, Free Gifts ,Gift Vouchers,
Customer Care Helpline, Home delivery system and its
management
Store Ope rations: Deciding about store opening hour and days
policy, Parking and rest room services; Crche and cafeteria
Services, Shopping carts, trolley and elevator facilities, Consumer
UNIT III counseling and education, Trial facilities, Alteration, repair and (4 Sessions)
return services; Handling customer complaints and returns,
Statutory Record Maintenance, Unclaimed Baggage, Lost &
Found, Returnable Gate Pass.
MID-TERM EXAMINATION
 Master of Business Administration 149
Course Curriculum (Session 2015-16)

Cash manage ment: Cash Management: Billing/invoicing,

Cashiering Process, Cashiering Troubleshooting, Handling I-Doc
UNIT IV & Barcode Issue, Store Managers Discount payment and (6 Sessions)
checkout services, RFID, Customer credit services, Expense
control; Asset protection - Mechanism and control, Retail Audit
Damages, Theft and Security: SIS concept and its
implementation, retail store Housekeeping & Security, Stock
UNIT V Take Process, Shoplifting, Tagging Standards, Damage and (5 Sessions)
defective stock handling, Packaging and delivery services,
Mechanism for in store control and control of chain stores
Trash Management: Trash management Handling of scraps,
rejects, Perishables etc.Shrinkage, How to prevent shrinkage,
UNIT VI (4 Sessions)
Avoiding Stock Damages, Stock in warding / Out warding,
Signage.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:

Das, Abhijit.(2006). Mall Management with Case Studies. New Delhi: Taxmann.

Reference Book:
Berman, Barry & R, Joel. Evans. Retail Management; A Strategic Approach. New Delhi:
Prentice Hall of India.
Pradhan, Swapan. Retailing Management- Text & Cases. New Delhi: Tata McGraw Hill
Bajaj, Chetan, Tuli, Rajnish & Srivastava, V. Nidhi. Retail Management. New Delhi: Oxford
University Press.
Lusch,F.Robert & Griffith, A.David. Retailing. New Delhi: Thomson Learning.
 Master of Business Administration 150
Course Curriculum (Session 2015-16)

Course Outline
Store Design Layout and Visual Merchandising
Course Code: MBA5021 Year: II Trimester: V Max. Hours: 30
Preamble: SDLVM has been conceptualized to study retail management, particularly store
designing , visual merchandising. The paper insights the basic issues and challenges of
creating effective layouts, visual merchandise, store ambience to attract new set of consumers
and maximize the ROI.

Objectives of the Course:

To discuss the prevailing VM practices and training the students for more effective VM styles.
To provide an insight of store layouts, merchandising and display basics
To understand store planning.

Selection of Site for a Retail store : Store Location - Importance

of Location Decision, Selecting the Store Location, Evaluating
UNIT I Specific Areas for Locations, evaluating a site for a Retail store,
(4 Sessions)
Site Characteristics Site Evaluation & Site Selection.
Trading Area Analysis: Trading Area Analysis (Catchment
Study), Trade Area Characteristics, Estimating Potential sales for
a store site Huffs Gravity model, Regression Analysis &
UNIT II Analog approach, Negotiating a Lease Types & Terms of (5 Sessions)
Lease, Category of Merchandise to be sold in stores, Key
considerations in arranging merchandise for better movement &
Display in the store.
Store Layout & Design: Objectives of a Good Store Design,
Types of Design (Circulation Patterns Grid, Loop, Racetrack,
Spine, Herringbone). Angles & Sightlines, Store Map, Store
UNIT III (6 Sessions)
Exteriors (Marquee, Entrances, Door types, Walk Ways etc),
Store Interiors & Atmospherics (Lighting, Colors, Music &
Fragrance) Feature Areas, Space Planning.
MID-TERM EXAMINATION
Unde rstanding Visual Merchandising & Display Basics: The
world of VM - History, Definition & Function, Image Mix, 10
Ways a Store can turn off its customers, Elements of Display,
UNIT IV (5 Sessions)
Model-AIDCS-(All I Do Can Sell)-Is my display good, Display
& Design Basics, Principles of Design, Color Blocking,
Signages.
Store Planning & Fixtures: Store Planning & Fixtures-What is
UNIT V store planning? Purpose of Planning Fixtures & Types of (5 Sessions)
Fixtures, Tips for Selecting & Planning Fixtures, Planograms-
 Master of Business Administration 151
Course Curriculum (Session 2015-16)

Meaning & Purpose, Benefits, Implementation of a Planogram.

Merchandise Presentation- Meaning, Principles, Placement of
Merchandise & general Guidelines, Categories in Merchandise
presentation (Books, Stationery, Gift items, Shoes, Toys etc.),
Dominance Factor in Merchandise presentation, Cross
Merchandising, Presentation Techniques.

Window Displays, VM-Hands On & Expe riential Retail :

Window Display(WD)-Meaning, Scope & Designing process,
WD vis--vis Merchandise, WD-Types of Settings, Promotional
Vs Institutional display, WD-Elements of Construction , Styling
& its importance, Display Calendar, Handling the Mannequin,
UNIT VI Props, Lighting the Windows, Organizing an In-store event, VM
(5 Sessions)
Tool Kit, Quality & Process in VM, SOPs.

Experiential Retail - Brand Experience(Brand Centric to

Customer Centric), Experience Design Beyond VM.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Anuraag S. & Bhalla Swati, Visual Merchandising, New Delhi: Tata McGraw Hill, 2010 .

Reference Book:

Levy Michael, & Weitz A Barton , Pandit A., Retailing Management, New Delhi: Tata
McGraw Hill, 5th reprint 2010.
Berman Barry & Evans Joel R., Retail Management; A Strategic Approach, New Delhi:
Prentice Hall of India, 2007
Martin M. Pegler; Visual Merchandising and Display, Fairchild Publications, 2006.
 Master of Business Administration 152
Course Curriculum (Session 2015-16)

Course Outline
Developme ntal Projects and Impact assessment
Course Code: MBA5022 Year: II Trimester: V Max. Hours: 30

Preamble: Developmental Projects and Impact assessment is an often under-recognized

component of our Environment System, which should consist a project which is developed
which an objective of long term sustainability and hence it impact assessment is a crucial
activity.

Objectives of the Course:

To know the process of developing a sustainable project.
To understand various financial issues relevant to development project.
To know various techniques of impact assessment of project.

The role of project formulation and appraisal in the Planning process- Methodology
for project identification and formulation: Preparation of Preliminary-studies, (5
UNI Feasibility Reports and Detailed Project Reports. Appraisal of Project, Monitoring Sessions
T I of Projects- Reports: Review of project appraisal techniques adopted by financing )
agencies
Financial cost-benefit analysis: cash flow techniques, Net present value, internal
rate of return. Benefit-cost ratio, etc., Exercises and case studies- Social cost- (5
UNI benefit analysis: Tradeoff between efficiency and equity goals in project-appraisal, Sessions
T II measurement of direct and indirect costs and benefits in different sectors of-urban )
and rural development
UNI Risk and uncertainty in the project environment; sensitivity and profitability (5
analysis in the Indian context-Emerging trends in the decision making process with
T respect to project appraisal and resource allocation at various levels of government- Sessions
III Logical framework analysis )

MID-TERM EXAMINATION

UNI Role of EIA in the Planning and decision making process- Definition and need, (5
evolution and objectives, tasks and scope- Methods of EIA; advantages and
T limitations- Assessment of impacts on resources (Including air, water, flora and Sessions
IV fauna) )
Assessment of impacts on Land use- Assessment of social and health impacts- (5
UNI Public Participation in EIA; definition and concepts, objectives, techniques,
Sessions
T V advantages and limitation, PRA techniques.
)
UNI Environmental policies and legislation: Legislative and environmental clearanc (5
T e procedures in India and other countries, sitting criteria Sessions
public participation, resettlement and rehabilitation.
VI )
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
 Master of Business Administration 153
Course Curriculum (Session 2015-16)

Text Book:

Environmental Impact Assessment for Developing Countries: Asit K. Biswas.

Reference Book:

Environmental Impact Analysis Handbook : G.J. Rau and C.D. Wooten

Environmental Impact Assessment : L. Canter
Air Pollution : J.H. Seinfield
Principles of Surface Water Quality Modelling and Control : R.V. Thomann and J. A. M
uller
Projects-Prasanna Chandra, Tata McGrahill Publication
 Master of Business Administration 154
Course Curriculum (Session 2015-16)

Course Outline
Knowledge Management Techniques for Technology Management
Course Code: MBA5025 Year: II Trimester: V Max. Hours: 30

Preamble: This course aims to enable students to develop an appreciation and

understanding how such a technology can be put into practice on a significant commercial
scale. From an entrepreneurial perspective, the objective is for students to become effective in
managing all aspects of innovation and problem solving of the actual technology, and the
managing of people to elicit the best from the technology.
.
Objectives of the Course:
This course is designed to enable students to:
Appreciate the role of technology in the modern capitalist market economy
Understand the key aspects of intellectual property, complementary assets and
Commercialization strategies
Assess and develop the necessary critical factors in the introduction and management
of new technologies
Identify and evaluate opportunities for new technologies

Technology management concepts main technologies and their

characteristics. Technology and strategy, Distinctive
UNIT I technological competencies, Technology capability assessment, (5 Sessions)
Technology Management framework, Managerial functions of
TM.
Essentials of Knowledge Management, Learning organization:
components of learning organization, knowledge sources, and
documentation. Critical aspects of KM program, Strategic levers.
UNIT II Knowledge creation process and practices, knowledge (5 Sessions)
management tools and techniques- Infrastructure, Thinking,
Discovering, Organizing, Storing, Knowledge worker support.
Knowledge mismanagement.
Technology development and acquisition, forecasting, generation
and development.
Technology absorption and diffusion, absorption, assessment,
UNIT III (5 Sessions)
evaluation, diffusion. Disruptive technologies.
System requirement and analysis. Technology Life Cycle,
Capability maturity model, Hype cycle.

MID-TERM EXAMINATION

Meeting technology needs for meeting competitiveness,

Application of knowledge for Technology strategy, road
UNIT IV (5 Sessions)
mapping and technology portfolio.
Building the knowledge corporation and implementing
 Master of Business Administration 155
Course Curriculum (Session 2015-16)

knowledge management in organization, Knowledge based

techniques for TM- role of artificial intelligence techniques.

Technology and integrated KM, Factors Influencing Knowledge-

Based Technology Management, knowledge maps locating and
UNIT V acquiring expert advice, technologies for knowledge sharing. (5 Sessions)
Integrated systems and technologies, combining technology and
social aspects. Technology management in India.
Managing new generation technologies commercializing new
and innovative technologies invention innovation
intellectual property rights.
UNIT VI Competitive advantages through new technologies product (5 Sessions)
development from scientific breakthrough to marketable
product. Technology leadership and followership, competing in
technology intensive industries- role of KM.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Knowledge Management- Elias M. Awad Hasan M. Ghazri, 2003, Pearson Education.
Handbook of Technology Management Gaynor, 1996, Tata Mcgraw Hill.

Reference Books:

Knowledge Management a resource book A Thohothathri Raman, 2004, Excel.

Knowledge Management Sudhir Warier, 2003, Vikas publications.
Leading with Knowledge, Madanmohan Rao, 2003, Tata Mc-Graw Hill.
Management of New Technologies for Global Competitiveness Christian N Madu,
1995, Jaico Publishing House.
 Master of Business Administration 156
Course Curriculum (Session 2015-16)

Course Outline
Management of Intellectual Property Rights
Course Code: MBA5026 Year: II Trimester: V Max. Hours: 30
Preamble: While running a business we usually come across with several inventions, innovations
and different news concept or business ideas. We also develop many models and frameworks which we
want to use for exclusive purpose. Sometimes it is observed that people invent new things and ideas but
due to lack of knowledge of the concept of intellectual property they do not understand its intellectual
value and later some other company acquire the exclusive rights to use it.

The Primary objective of this course is to acquaint the students to various intellectual property rights.
So when they will be in corporate they will be the key person to develop and manage intellectual
property.

.
Objectives of the Course:
This course is designed to enable students to:
To achieve a understanding of the complexities, opportunities in the field of intellectual
property
To learn how to register and acquire various IPs.
To develop the scientific temper and the spirit of inquiry and reform in students

Overvie w of Intellectual property rights: Concepts and Forms,

General Overview of Intellectual Property, Emerging Issues in
UNIT I Intellectual Property, Role of Intellectual Property in Growth and (4 Sessions)
Development, Intellectual Property Rights The Indian Scenario
Patents Law: Role of Patents in Promoting Invention, Innovation
and Technology, Paris Convention, Procedure for obtaining a
Patent, Patent Rights and Infringement
UNIT II Patent Cooperation Treaty (PCT) and Patent law Treaty (PLT) (6 Sessions)
Overview of Licensing and Assignment of Patents
Software Licensing, General public Licensing , Compulsory
Licensing
Trademark: Introduction to Trademarks, Trademark Assignment
and Licensing, International Treaties Affecting Trade marks, The
Madrid System.
UNIT III The Agreement on Trade Related Aspects of Intellectual Property (5 Sessions)
Rights, Importance of brands and the generation of goodwill
Trademark: A marketing tool , Trademark registration procedure,
Infringement of trademarks and Remedies available
MID-TERM EXAMINATION
Design Act And Geographical Act: Industrial Designs
UNIT IV (6 Sessions)
Intellectual Property Rights for Layout Designs of Integrated
 Master of Business Administration 157
Course Curriculum (Session 2015-16)

Circuits , Concept of Industrial Designs

Registration of Designs
Piracy of registered designs and remedies
Geographical Indications,
IP in Cyber World, Impact of New Technology, Internet and
Domain Names, Domain Name Dispute Resolution, Use of
Marks on the Internet, Technology Advances and IPR, IP and
Biotechnology, Protection of Genetic Resources
UNIT V Protection of Databases, Protection of Computer Software (5 Sessions)
IP Issues in Developing Countries, Protection of Traditional
Knowledge, Challenges and Opportunities for Developing
Countries, Economic Issues in IPR, Economic Benefits of IP
Protection
IP Management
Concept of IP Management
Valuation of Intellectual Property
UNIT VI Intellectual Property and Marketing (5 Sessions)
WIPO Copyright Treaty (WCT)
WIPO Performances and Phonograms Treaty (WPPT)

* Provision for presentations / assignments / case analysis in additional sessions

** 1 Session = 60 Minutes

Text Books:
Satarkar,S.V, (2006) Intellectual Property Rights & Copyright.Delhi: Ess Ess Publications (ISBN:
8170003504
Sreedharan, Sunita K. (2008) An Introduction To Intellectual Asset Management.. New Delhi:
Wadhwa book company.

Reference Books:
Catherine Holland, Vito Canuso III (2010). Intellectual Property: Patents, Trademarks,
Copyrights and Trade Secrets. New Delhi: Mc Graw Hill
GANGULI, PRABUDDHA (2008) INTELLECTUAL PROPERTY RIGHTS. New Delhi: Mc
Graw Hill Aswattapa, K. (2003). International Business. 3rd Edition. New Delhi: Tata McGraw
Hill.

Suggested Journals:
Journal of Intellectual Property Law & Practice; Oxford University Press
 Master of Business Administration 158
Course Curriculum (Session 2015-16)

International Journal of Intellectual Property Rights (IJIPR) (ISSN 0976-6529)

Course Outline
Advanced Inventory Control
Course Code: MBA5028 Year: II Trimester: V Max. Hours: 30
Preamble: This course provides an insight to the functional area of inventory management,
as practiced in organizations. It includes various sophisticated tools and techniques for
managing the inventory. Students are required to make a review of fundamentals of inventory
management, supply chain management and business statistics.

Objectives of the Course:

After the completion of the course the students will be able to

Apply Probabilistic inventory models

Understand the management of special class items
Plan and control in multiechelon inventory system
Inventory Management: Inventory concept; need for inventory;
types of inventory, functions, use; Dependent and Independent
Demand
UNIT I Strategic Inventory Management: Objectives and Importance of (5 Sessions)
the inventory management function in reference to Profitability,
Strategy, customer satisfaction and Competitive Advantage
Two bin inventory system, Production planning and inventory
management, Planning and control in multiechelon inventory
UNIT II (5 Sessions)
management. Material management, Material planning and
handling, Purchasing function, Material Requirement Planning
Assumptions of Basic EOQ model, sensitivity analysis ,Economic
production quantity(EPQ), selection of carrying charges, fixed
UNIT III (5 Sessions)
cost per replenishment, the exchange curve, Wagner-Whitin
method,Heurisitic approach for a variable demand pattern

MID-TERM EXAMINATION

Inventory Control Techniques: Inventory classification and its

use in controlling inventory, Setup time and inventory control,
UNIT IV safety stock determination, Strategies to: Reduce throughput (5 Sessions)
time, Reduce WIP, eliminate waste, and reduce inventory level
in service and manufacturing organizations
UNIT V Management of special class items: Guidelines for control of A (5 Sessions)
 Master of Business Administration 159
Course Curriculum (Session 2015-16)

items, determination of order point , order quantity , Coping with

nonstationarity.Control of C items with steady demand and with
declining demand.Style goods problem:Single item news vendor
problem, multiperiod news vendor problem

Coordinated replenishment : Single stoking location,selection of

replenishment quantities: Family of items ,probabilistic demand
UNIT VI (5 Sessions)
:with and without quantity discount, Concept of Shipping
Consolidation
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:

Inventory management and production planning and scheduling- Edward A. Silver, David
F. Pyke and Rein Peterson,Third edition John Wiley & Sons.
Reference Books:
Production Planning And Inventory Control - Seetharama L Narsimhan, Dennis W
McLeavy, Peter J Billington, Prentice Hall Of India Pvt Ltd,
Introduction To Materials Management, - J. R. Tony Arnold, Stephen N. Chapman -
Prentice Hall
Principles of Inventory and Materials Management - Richard J. Tersine, Prentice Hall
PTR
Essentials of Inventory Management - Max Muller, AMACOM/American Management
Association
Production And Inventory Control - J H Greene,Homewood III: Richard D Irwin
Materials Management A.R.Palit
 Master of Business Administration 160
Course Curriculum (Session 2015-16)

Course Outline
Manufacturing System
Course Code: MBA5029 Year: II Trimester: V Max. Hours: 30
Preamble: The Course of manufacturing system aims to familiarize students with various
methods and models applied by experts in the industry. This Course will develop a skill in the
students with the help of which they can easily make their decisions taking into account the
availability of limited resources in the organization, for effective and efficient manufacturing.

Objectives of the Course:

Upon successful completion of this course, students would be able to:
Explain the importance of facility layouts.
Explain the production planning and control.
Understand computer aided process planning
INTRODUCTION TO MANUFACTURING SYSTEMS
Fundamentals of Manufacturing Systems Management , Different
UNIT I types, Introduction to Cellular Manufacturing , Applications, (5 Sessions)
Unidirectional flow, Production Flow Analysis Capacity Planning,
Layout Management , ,Rank Order Clustering,.
Introduction to Just-in-time manufacturing, Cell control and JIT Basic
UNIT II elements of JIT, Kanban systems,Critical success factors, Models in JIT (5 Sessions)
CONWIP.
Introduction to synchronous manufacturing, principles of SM
UNIT III Scheduling in SM ,Drum Buffer Rope system, Product mix problem, (5 Sessions)
Statistical Fluctuations. Flexible Manufacturing System
MID-TERM EXAMINATION
Inspection - Cent percent Inspection, Sample Inspection, Operation
Characteristics Curves, Statistical Quality Control Construction &
UNIT IV Interpretation of Control Charts (X-R, n, p, c, np) Introduction to Six (5 Sessions)
Sigma, (Numericals expected for Control Charts). Gap analysis for
service quality assessment
MATERIAL FLOW PATH ANALYSIS IN MANUFACTURING
Material handling function-Types of equipment used-conveyor
UNIT V systems-Automated guided vehicle systems- Guiding and routing-
Traffic control and safety-Interfacing handling and storage with (5 Sessions)
manufacturing-design factors in material handling systems
COMPUTER AIDED PROCESS PLANNING SYSTEMS
Logical Design of Process Planning Implementation considerations
UNIT VI Manufacturing system components, production volume, No. of (5 Sessions)
production families CAM-I, CAPP, MIPLAN, APPAS,
AUTOPLAN and PRO, CPPP
 Master of Business Administration 161
Course Curriculum (Session 2015-16)

* Provision for presentations / assignments / case analysis in additional sessions

** 1 Session = 60 Minutes
Reference Books:
G.Halevi And R.D.Weill, Principles of Process Planning, Chapman and Hall, Madras 1995.
M.P.Groover, Automatic Production System and Computer Integrated Manufacturing, Prentice
Hall, 1990.
Bary Hawkes, CAD/CAM Processes, 1990.
Evert E. Adams Jr and Donold J. Ebert, Production and Operation Management, Prentice Hall
of India, 1994
N.Chary, Production and Operations Management, 3rd Edition, Tata McGraw Hill, New
Delhi,1991
 Master of Business Administration 162
Course Curriculum (Session 2015-16)

Course Outline
Total Quality Management
Course Code: MBA5030 Year: II Trimester: V Max. Hours: 30
Preamble: "Use of various methods and recent developments of quality control (such as
QA/QC, Deming and TQM) are covered in detail. Quality in design and planning is stressed as
equally important to quality in the constructed project and quality in production of goods and
services" ...source: 2006-2007 Saint Martins catalog. This course familiarizes students with
quality control techniques, quality assurance issues and quality management methods.

Objectives of the Course:

To understand the Total Quality Management concept and principles and the various tools
available to achieve Total Quality Management.
To understand the statistical approach for quality control.
To create an awareness about the ISO and QS certification process and its need for the
industries.

INTRODUCTION: Definition of Quality, Types of quality, Relation

b/w quality &cost, Productivity. Quality Leadership and business
UNIT I strategy, Dimensions of quality, Basic concept of TQM , Principles of (5 Sessions)
TQM, Quality Council ,Quality Costs Analysis& techniques for Cost
control of Quality, Barriers of TQM Implementation .
TQM PRINCIPLES: Deming Philosophy on quality ,JURAN
Trilogy,PDCA cycle ,Control of quality, control of Quality, quality
planning and sales income , Strategic Quality Management ,Designing
UNIT II for quality--- Opportunity for improvement in product Design, , (5 Sessions)
Improving effectiveness of Product Development Quality aspect for
manufacturing
ORGANISATION FOR QUALITY: Quality function , Coordination
of quality activities for cross Functional Aspects ,Developing a quality
culture , Standardization of Corporate wide Method for Cutting cost,
UNIT III Role of Upper, Middle management and workforce & Quality Director (5 Sessions)
,Quality Circles , Employees and operators attitude for Quality
Improvement , Causes of operators errors and corrective methods .
MID-TERM EXAMINATION
STATISTICAL PROCESS CONTROL (SPC) : The seven tools of
quality, Statistical Fundamentals Measures of central Tendency and
UNIT IV Dispersion, Population and Sample, Normal Curve, Control Charts for (5 Sessions)
variables and attributes, Process capability, Concept of six sigma, New
seven Management tools.
UNIT V TQM TOOLS:, PER Technique, PPA Analysis ,Taguchi Methods, (5 Sessions)
 Master of Business Administration 163
Course Curriculum (Session 2015-16)

Quality Function Deployment (QFD) House of Quality, QFD

Process, Benefits, Taguchi Quality Loss Function, Total Productive
Maintenance (TPM) Concept, Improvement Needs, FMEA Stages
of FMEA.
QUALITY SYSTEMS: Need for ISO 9000 and Other Quality
Systems, ISO 9000:2000 Quality System Elements, Implementation
UNIT VI of Quality System, Documentation, Quality Auditing, TS 16949, ISO (5 Sessions)
14000 Concept, Requirements and Benefits.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Dale H.Besterfiled, et al., Total Quality Management, Pearson Education, Inc. 2003.
(Indian reprint 2004). ISBN 81-297-0260-6.

Reference Books:
James R.Evans & William M.Lidsay, The Management and Control of Quality, (5th
Edition), South-Western (Thomson Learning), 2002 (ISBN 0-324-06680-5).
Feigenbaum.A.V. Total Quality Management, McGraw-Hill, 1991.
Oakland.J.S. Total Quality Management, Butterworth Hcinemann Ltd., Oxford, 1989.
Narayana V. and Sreenivasan, N.S. Quality Management Concepts and Tasks, New Age
International 1996.
Zeiri. Total Quality Management for Engineers, Wood Head Publishers, 1991.
Lt. Gen. H.LaI, "Total Quality management", Wiley Eastern Limited, 1990. .
Greg Bounds. Beyond Total Quality Management. McGraw Hill, 1994. 3. Menon, H.G,
"TQM in New Product manufacturing", McGraw Hill 1992
 Master of Business Administration 164
Course Curriculum (Session 2015-16)

Course Outline
Entrepreneurship Management
Course Code: MBA6001 Year: II Trimester: VI Max. Hours: 30

Preamble: The objectives of achieving sustained industrial development, regional growth,

and employment generation have always depended on entrepreneurial development. This
course would make students aware about the various aspects of entrepreneurship and instigate
them to become the budding entrepreneurs by analyzing how creative thinking and knowledge
could help them to become the master of their own. This course aims at instilling and
stimulating human urge for excellence by realizing individual potential for generating and
putting to use the inputs relevant to entrepreneurship. It will help to enrich the entrepreneurial
concepts that are linked with real life situations with the help of v arious practical examples.

Objectives of the Course:

To provide the basics conceptual framework on entrepreneurship development and

management of business enterprise.
To understanding the contribution of Small Scale Industries in the growth and
development of individual and the nation.
To acquaint students with the emerging challenges and concepts in the field of
entrepreneurship.
Introduction to Entrepreneurship: Definition of entrepreneur,
Schumpeters views, characteristics and types, functions,
difference between manager and entrepreneur, functions of an
UNIT I entrepreneur, entrepreneurial process, Entrepreneurial motivation, (5 Sessions)
Internal and External Factors affecting entrepreneurship, Barriers
to entrepreneurship, Intrapreneurship.
Entrepreneurship Development; EDP, objectives,
entrepreneurship development cycle, entrepreneurial development
UNIT II (5 Sessions)
model, phases of training.
Institutes engaged in EDPs NIESBUD, SIDO, SSIDCs etc.
Small and Medium enterprises: definitions, types,
UNIT III characteristics and problems, growth and role of SMEs in India, (5 Sessions)
incentives and subsidies by government for MSME.

MID-TERM EXAMINATION

Project: definition, types and importance, phases of project,

project identification, sources of idea generation, selection,
UNIT IV feasibility studies, formulation and project report, appraisal, (5 Sessions)
implementation, evaluation and control.
Setting up a small business enterprise: identifying the business
 Master of Business Administration 165
Course Curriculum (Session 2015-16)

opportunity- importance of creativity, opportunities in various

sectors, stages for setting up of a small enterprise
Business plan: meaning, Objectives, preparation.
Project financing: Capital structure, sources of funds, Venture
UNIT V (5 Sessions)
capital, financial institutions SIDBI, IFCI
Family entrepreneurship, Women entrepreneurship, International
UNIT VI (5 Sessions)
entrepreneurship, Social entrepreneurship, Agripreneurship
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Desai.Vasant (2008), Dynamics of Entrepreneurial Development and Management,
Mumbai: Himalaya Publishing House.

Reference Books:

Holt. (1998), Entrepreneurship: New Venture Creation, Prentice-Hall, New Delhi.

Charantimath,P.(2009),Entrepreneurship Development Small Business Enterprises,
Pearson Education, New Delhi.
Sahai,S.and Lall,M., (2008),Entrepreneurship, Excel Books, New Delhi.
Drucker,Peter F.(2009), Innovation & Entrepreneurship,Elsevier IndiaPvt Ltd.
 Master of Business Administration 166
Course Curriculum (Session 2015-16)

Course Outline
Innovating for Sustainability
Course Code: MBA6002 Year: II Trimester: VI Max. Hours: 30
Course Code: MBA 7602 Year: II Trimester: VI Max. Hours: 30
Preamble: This course is designed to help students develop a rigorous understanding of corporate
sustainability and the role innovation plays in achieving it. Sustainability is a topic of growing interest to
corporations and investors all over the world. Every major company is grappling with the meaning and
application of sustainability in relation to its industry and business model. Similarly, more and more
institutional investors are incorporating sustainability into their resource allocation decision making
process. As a result we are seeing the emergence of a new view of the role of the corporation in society,
one that simultaneously meets shareholders and other stakeholders' objectives. Achieving sustainability-
for corporations, investors, analysts, information intermediaries and other forms of organizations-often
requires innovations, both major and minor, in products, processes, and business models in order to
optimize both financial and nonfinancial (e.g., environmental, social, and governance [ESG]) outcomes.
Because the course is focused on sustainability, there is very little overlap with courses targeted on the
environment or corporate social responsibility specifically.

COURSE OBJECTIVES:
To develop an understanding of how sustainability can create value for a corporation by
addressing social challenges and opportunities, both for the corporation itself and its
customers. This can be through a lower cost structure, higher pricing and margins, greater
market share, faster growth, better risk management, and brand enhancement.
To explore how innovation in products, processes, and business models can improve both
financial and nonfinancial performance.
To understand the role various information intermediaries play in helping and
challenging companies to become more sustainable through innovation, and how
companies can effectively engage with them.

History
Defining sustainable development concept and evolution.
Environmental issues the growing awareness and need for
UNIT I regulation. (5 Sessions)
The paradigm shift in doing business the triple bottom line
approach, business sustainability.
Corporate social and environmental responsibility
Sustainability Innovation in Business
Environmental challenges and business management issues.
Limits to conventional growth model. Markets, efficiency,
UNIT II (5 Sessions)
ecoefficiency.
Public good characteristics and externalities in environmental
management.
 Master of Business Administration 167
Course Curriculum (Session 2015-16)

Defining sustainability innovation.

Basic corporate environmental strategies. Sustainable product
development.
Framing Sustainability Innovation and Entrepreneurship
Dynamics of public, regulation and corporate self regulation
Defining sustainability innovation.
Basic corporate environmental strategies. Sustainable product
UNIT III Development related to sustainability issues. (5 Sessions)
Managing creativity and innovation for business sustainability.
Evolutionary adaptation, paradigms and mindsets, core ideas
and
Metaconcepts. Practical frameworks and tools.

MID-TERM EXAMINATION

Entrepreneurship and Sustainability Innovation Analysis

Entrepreneurial process, systems thinking, molecular thinking,
weak ties, adaptive collaboration through value added networks.
UNIT IV (5 Sessions)
Social entrepreneurship and Innovation.
Analysis of how corporate leaders/businesses are approaching
sustainability innovation.
Energy and Climate
The industrial revolution and the role of human induced global
warming.
The energy scenario and the linkages to environmental
UNIT V sustainability, climate change. (5 Sessions)
Global climate negotiations framework, the issues plaguing the
current talks between developed and developing nations.
Defining Sustainability Strategy. Future scenarios.
Elements
Going Green and Communicating Sustainability
What is Green? The pitfalls to avoid green washing.
Corporate sustainability initiatives. Challenges and
UNIT VI (5 Sessions)
opportunities
in supply chain and product development.
How to report on sustainability/CSR
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
 Master of Business Administration 168
Course Curriculum (Session 2015-16)

Text Books:
Andrea Larson (2010), Sustainability, Innovation, and Entrepreneurship ,Flat World
Knowledge
John Bessant, Joseph Tidd (2007), Innovation and entrepreneurship, , John Wiley and
Sons,
Wendy Stubbs , Development of A "Sustainability Business Model", , Lap Lambert
Academic Publishing, 2010
 Master of Business Administration 169
Course Curriculum (Session 2015-16)

Course Outline
Advertising Management
Course Code:MBA6003 Year: II Trimester: VI Max. Hours: 30
Preamble: This course designed to give marketing students an overview and understanding
of the important role of advertising in organizational success. In addition this subject will try
to make the student familiar with the promotional tools in detail. The subject will emphasize
the advertising in the promotion mix specially the creation of the advertising message.

Objectives of the Course:

To provide an appreciation of the range of the tools available for marketing
communication
To familiarize the student with the practice of promoting market for products through
advertisements and sales promotion
To develop managerial perspective and an informed decision- making ability for effective
and efficient tackling of advertising situation and creativity.

Steps in Communication process, Factors in deciding Promotion

Mix. Promotion Mix Tools
UNIT I Sales Promotion: Role and process of Sales Promotion,
(4 Sessions)
Techniques of Sales Promotion- Consumer and Trade Oriented.
Direct Marketing: Objectives, Strategies and Media, Public
UNIT II Relations and Publicity, Internet / Interactive Marketing (4 Sessions)
Personal Selling: Scope, Role and Process
Advertising Management: Meaning, Evaluation of Advertising,
Objectives, Importance, Classification of Advertisement,
UNIT III Economic and Social Effects of Advertising, Organization of (7 Sessions)
Advertising Department, Department, Advertising Agency
Management, Campaign Planning.
MID-TERM EXAMINATION
Advertising media management: Print, Radio, TV, Cinema
UNIT IV outdoor and other forms- Advantages, Limitations, Availability, (5 Sessions)
Media Rates, Media Planning and Scheduling.
Advertising creativity: Advertising Copywriting for print and
UNIT V Broadcast Media-Principles, Styles, Advertising visualization (4 Sessions)
and Design production of Print, Broad and other advertisements.
Media strategy: setting and allocating media budget, media
scheduling, testing advertising effectiveness pre-testing and
UNIT VI (6 Sessions)
post testing
Advertising agencies: Organization and functioning, global
 Master of Business Administration 170
Course Curriculum (Session 2015-16)

advertising, Advertising and society, advertising regulations.

* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Book:
Belch, G. E., & Belch, M. A. (2005). Advertising and Promotion. Delhi: Tata McGraw-
Hill Publication.

Reference books:
Batra, R. & Myers, J. G. (2006). Advertising Management. Delhi: Prentice Hall of India.
Jethwaney, J., & Jain, S. (2006). Advertising Management. New Delhi: Oxford
University Press.
Wells, W., Burnett, J., & Moriarty, S. (2002). Advertising Principles and Practice. Delhi:
Prentice Hall of India.
 Master of Business Administration 171
Course Curriculum (Session 2015-16)

Course Outline
International Marketing
Course Code: MBA6004 Year: II Trimester: VI Max. Hours: 30
Preamble: Analysis of opportunities, distinctive characteristics, and emerging trends in
foreign markets, including exploration of alternative methods and strategies for entering
foreign markets; organizational planning and control; impact of social, cultural, economic,
and political differences; and competitive market development strategy. This is accomplished
through real life planning and implementation of an international marketing plan designed to
market a product or service in a foreign country or countries by the various reputed
international companies established in India.

Objectives of the Course:

To achieve an understanding of the complexities, opportunities & creative challenges of
marketing across time, space & cultures.
Recognize those factors which distinguish the marketing mix for overseas markets as
opposed to domestic markets.
To learn how to track & evaluate changes in world markets that affects the consumer
demand & shape of marketers strategies.
To develop expertise in assessing of marketing opportunities for all sizes & types of
companies.
To learn how to develop successful marketing strategies targeted at specific global
market segments.
To identify & analyze ethical issues in international marketing affecting sustainable
development (green-marketing) & social justice in business.

Global Marketing: An Overvie w: Definition of International

Marketing, International Dimensions of Marketing, Scope and
challenges of International marketing:- EPRG Framework,
UNIT I Domestic v/s International, Marketing, Process of
(4 Sessions)
Internationalization, Benefits of International Marketing, Driving
& restraining forces.

Political, Legal & Cultural Environme nt: Political

Environment: Political Systems, Political Risks, Indicators of
Political Risk, Analysis and Measures to minimize Political Risk,
UNIT II Legal Systems, Legal Form of Organization, Multiplicity of Legal
(6 Sessions)
Environment, Bribery, Branch v/s Subsidiary, Counterfeiting,
Gray Market
 Master of Business Administration 172
Course Curriculum (Session 2015-16)

Culture and its Characteristics, Influence of Culture on

Consumption, Thinking, Communication Process; Cultural
Universals.

Inte rnational Marketing Planning: Marketing Research, Global

Marketing Information Sources, Marketing Information System,
Market Analysis, Marketing Strategies of US, EU & Japanese
UNIT III MNCs, Foreign Market Entry Strategies (Exporting, Licensing, (5 Sessions)
Joint Ventures, Strategic Alliances, Acquisitions Franchising,
Assembly Operations, Management Contracts, Turnkey
Operations, Free Trade Zones.

MID-TERM EXAMINATION

Product Policy and Planning: Product Design and

Standardization, Developing an International Product Line,
UNIT IV Foreign Product Diversification, International Branding (4 Sessions)
Decisions, International Packaging, International Warranties and
Services.

Inte rnational Pricing Strategy: Role of Pricing, Price

Standardization, Pricing Decisions, Price Distortion, Transfer
Pricing, Counter Trade, INCO terms, Terms of Sale, Methods of
UNIT V Financing and Means of Payment (5 Sessions)
Inte rnational Channels of Distribution: Channel Members,
Channel Management, Retailing in International Scenario,
International Physical Distribution.
Inte rnational Promotion Strategies: Promotion Mix,
Promotion and Communication, Personal Selling,
Inte rnational Sales Negotiations
UNIT VI (6 Sessions)
Inte rnational Adve rtising: Patterns of Global Advertising,
Global Advertising Regulations, Advertising Media,
Standardized International Advertising, Global e-marketing.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Warren, J. K. (2002). 7th Edition. Global Marketing Management. USA: Prentice Hall.
Cateora, P., & Graham, J. (2003). 11 th Edition. International Marketing. USA: McGraw
Hill.
Varshney & Bhattacharya. (2005). 18th Edition. International Marketing. S Chand Publications.
 Master of Business Administration 173
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Reference Books:
Ronkainen, Czinkota, & Michahel, R. (2002). Best Practices in International Marketing.
Fort Worth. Harcourt College.
Bradely, F. (2004). 2nd Edition. International Marketing, Strategy. Hemal Hempstead,
Prentice Hall.
Kotler, P. (2002). 2nd Edition. A Framework for Marketing Management. USA: Prentice
Hall.
Kotler, P., & Armstrong, G. (2008). 10 th Edition. Principles of Marketing. Pearson
education.
Derskey, H. (2007). 4th Edition. International Management. New Delhi: Prentice Hall of
India.
Aswatthapa, K. (2006). 3rd Edition. International Business. New Delhi: Tata McGraw-
Hill.

Suggested Journals:
Journal of International Marketing- American Marketing Association
International Marketing Review - Emerald
Journal of Global Marketing- Haworth Press, Inc.
Journal of International Marketing:- Institute of International Marketing
Journal of Global Marketing:- Routledge Imprint
 Master of Business Administration 174
Course Curriculum (Session 2015-16)

Course Outline
Marketing of Service
Course Code: MBA6005 Year: II Trimester: VI Max. Hours: 30
Preamble: This course provides an understanding of how marketing is practiced in service
organizations. The course examines the marketing in industries that deals basically in services,
along with the perspective of all organizations, recognition of the fact that service is an
integral part of the offerings of any organization, irrespective of the sector in which it
operates.

Objectives of the Course:

To understand what quality means in service delivery and how perceptions of service
quality are developed by customers
To appreciate the differences between services and physical goods and to understand how
these differences translate into strategic direction and explore the global perspective of
service marketing.
Introduction: Difference between Product and Services
UNIT I Marketing, Augmented Marketing Mix, Characteristics of (4 Sessions)
Services, Classification of Services.
Service Marketing System: Service Quality, Understanding
UNIT II Customer Expectations and Zone of Tolerance, Segmenting, (6 Sessions)
Targeting and Positioning of Services. Managing Perishability.
Services Marketing Mix:, Developing the Service Product/
UNIT III Intangible Product, Service Product Planning, Service Pricing (5 Sessions)
Strategy, Services Promotions, Services Distributions

MID-TERM EXAMINATION

Delivering service: Role of Communication in Service

Marketing, People and Internal Communication, Process of
UNIT IV (5 Sessions)
Operations and Delivery of Services, Service Recovery, Role of
Technology in Services Marketing.
CRM IN services: Relationship marketing, Customer
profitability segment, Relationship- tools and strategies, Use of
information technology for CRM
UNIT V (5 Sessions)
Marketing of Financial Services: Marketing Mix Strategies
with Special Reference to Credit Cards, Home Loans, Insurance
and Banking, Insurance Services.
Services in Global Pe rspective: International Marketing of
Services Recent Trends, Principal Driving Force in Global
UNIT VI (5 Sessions)
Marketing of Services, Key Decisions in Global Marketing,
Services Strategy and Organizing for Global Marketing.
 Master of Business Administration 175
Course Curriculum (Session 2015-16)

* Provision for presentations / assignments / case analysis in additional sessions

** 1 Session = 60 Minutes

Text Books:
Zeithaml, A., Valarie. & Bitner, Mary, Jo.(2008).Services Marketing.New Delhi, India
:Tata Mc Graw Hill.

Reference Books:
Rao, K. Ramamohan. (2006). Services Marketing. New Delhi India: Pearson Education.
Bhattacharjee, C. (2008). Services Marketing: Concepts, Planning & Implementation.
New Delhi India: Excel Books.
Lovelock, Christopher. & Wirtz, Jochen.(2007). Services Marketing: People,
Technology, Strategy. New Delhi India: Pearson Education.
Nargundkar, Rajendra. (2008). Services Marketing: Text & Cases. New Delhi, India:
TMH.

Journals:
Indian Journal of Marketing
Paradigm: Journal of Institute of mgmt.
International Journal of Internet Marketing
Journal of interactive marketing
 Master of Business Administration 176
Course Curriculum (Session 2015-16)

Course Outline
Conflict Management & Negotiation
Course Code: MBA6006 Year: II Trimester: VI Max. Hours: 30
Preamble: Conflict is ubiquitous, and it is essential for the manager to know how to manage
and resolve conflict effectively. Effective conflict management involves analyzing a conflict,
understanding the dynamics between the parties, considering the alternatives ways of
approaching it, and determining which approach is likely to be best.
Through the course readings, discussions and simulations, students will develop an
understanding of conflict dynamics and the art and science of negotiation. The course will be
an amalgam of the theoretical and the practical learnings, and will support students
understanding of his/her own relationship to conflict and negotiation and the ways she/he
typically deals with them.

Objectives of the Course:

To help the students in understanding the conflict dynamics in organizations,
To enable students to understand themselves and their reaction to conflict and to learn
techniques to manage conflict in their personal and professional lives.
To develop their negotiation skills to handle conflicting situations in life more
constructively.
Unde rstanding conflict: Introduction and concept of conflict,
features, types, functional and dysfunctional aspects of conflict,
Perception of conflict: traditional, human relations and
interactions views of conflict, Sources of conflicts in
UNIT I organization and industry.
(6 Sessions)
Processes and Dynamics of conflict, levels of conflict, conflict
Continuum, effect of conflicts on individual and group
performance.
Conflict resolution: concept, methods: negotiation, mediation,
community building, advocacy, diplomacy and counseling,
UNIT II managerial skills and competencies for effective conflict (4 Sessions)
resolution.

Strategy and management of conflict: Strategies for

interpersonal conflict resolutions, management of conflict, styles
UNIT III of conflict management -competing, accommodating and (5 Sessions)
avoiding, compromising and collaborating, self awareness for
conflict management.
 Master of Business Administration 177
Course Curriculum (Session 2015-16)

MID-TERM EXAMINATION

Managing Negotiation: Understanding negotiation, strategies

and Tactics of negotiation, negotiation process, approaches to
UNIT IV negotiation: the advocates approach, the win-win negotiators (5 Sessions)
approach & the new creative approach, common negotiation
mistakes, team negotiation, third party intervention.
Planning for negotiation: preparing a game plan, BATNA ,
Role of communication, emotions, perception and creativity in
negotiation ,
Cross-cultural dimension of negotiation: The Hosted model
UNIT V (6 Sessions)
for understanding cultural differences in business management,
Understanding various Stakeholders & constituents involved in
negotiation process, interest map study: interest and position,
types of negotiators interest.
Managing negotiation in following contexts: cross functional
coordination, marketing relations-key strategies to manage
UNIT VI (4 Sessions)
customers mindset, international business, labor-management
relations, business-social relations, Ethics and negotiation.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
Text Books:
Singh, B.D. (2008). Managing Conflicts and Negotiation. New Delhi: Excel book
Publication.
Reference Books:
Corvette, B. A. B. (2009). Conflict Management: A Practical Guide to Developing
Negotiation Strategies. Pearson Education.
Steven, C. (2002). Negotiating Skills for Managers. Tata McGraw-Hill Publication.
Hill trop Jean-M, Udall Sheila. (2002). The Essence of Negotiation. Prentice Hall of India
Publication.
Stephen, R. P. (2000). Organizational Behavior. Prentice Hall of India Publication.
Luthans, F. (2005). Organizational Behavior. Tata McGraw-Hill Publication.
Stephen, R. P., & Sanghi S. (2007). Organizational Behavior. Pearson Prentice Hall of India
Publication.
Journals:
International Journal of Conflict Management, Published/Hosted by Emerald Insight. ISSN:
1044-4068.( www.journalseek.net, www.emeraldinsight.com) Friedman Raymond, Tidd
Simon, Vanderbilt University
The International Journal of Conflict Management 2000, Vol.11, No.1, pp. 32-55 1/23
The journal of conflict resolution, journal of the peace science society (international),
volume-54,number-2,april-2010 (http://jcr.sagepub.com)
 Master of Business Administration 178
Course Curriculum (Session 2015-16)

The journal of conflict and security law, volume-15, issue-2, summer2010

(jcsl.oxfordjournals.org)
 Master of Business Administration 179
Course Curriculum (Session 2015-16)

Course Outline
Organizational Development
Course Code: MBA6007 Year: II Trimester: VI Max. Hours: 30
Preamble: This course is designed to provide in depth understanding of behavioral
interventions and enable the students to apply these interventions for building individual, team,
system, systems and process related competencies and helping organization to achieve peak
performance and become self sustaining.

Objectives of the Course:

This course is designed to enable students to:
Gain expertise, knowledge and skills in a growing field.
Learn how to apply processes and tools in your organization or practice.
Improve your career opportunities and competitive advantage.
Support an organization's success as a business partner and leader.

An introduction to organization Development:

UNIT I Overview of organizational development: definitions, Field of (4 Sessions)

organizational development, Characteristics, change agent,
Assumptions And Values Underlying OD, Relevance of OD.
Foundations of OD:

Models and theories of planned change - Lewins change model,

Burke Litwin model, General model of planned change, Systems
UNIT II (6 Sessions)
theory, Participation and Empowerment, Teams and Team work,
Parallel learning structures, Applied behavioral Science - Action
Research as a process and an approach.

Managing the OD Process:

Diagnosis - The six-box model The action component , OD

UNIT III interventions and their nature, Classification of OD interventions , (5 Sessions)
Planning choosing and implementing of an intervention strategy,
Evaluating and institutionalizing OD interventions

MID-TERM EXAMINATION

Human Process approaches: T-Groups, Process-consultation,

UNIT IV (5 Sessions)
Third party intervention, Team interventions, Techniques used in
 Master of Business Administration 180
Course Curriculum (Session 2015-16)

team interventions: Role Analysis Technique, Role Negotiation

Technique, Responsibility Charting.

Organizational process approaches: Organization

confrontation, Inter- group Relations interventions, Grid OD.

Techno-structural interventions: Socio-technical System,

Quality Circles, Total Quality Management, Work Redesign.

UNIT V Strategic Interventions: Organizational Transformation (5 Sessions)

through Business Process Reengineering, The Self- Design
Strategy, Organizational learning, Knowledge Management.

The future and OD:

Changing environment and fundamental strengths of OD,

UNIT VI (5 Sessions)
implications of OD for the client, issues in consultant- client
relationship, ethical standards in OD.

* Provision for presentations / assignments / case analysis in additional sessions

** 1 Session = 60 Minutes

Text Books:
Kavita Singh, 2005, Organization Change & Development:, Excel Books
Reference Books:
Wendell French, Cicil, H.Bell,Jr, Veena Vohra, 2006, Organization Development,
Pearson Education.
Wendell French, Cicil, H.Bell,Jr.(6e)2005, Organization Development Prentice Hall
of India.
Thomas G.Cummings, Christopher G Worley, 2007, Organization Development and
Change, 8th edition, Thomson.
 Master of Business Administration 181
Course Curriculum (Session 2015-16)

Course Outline
International and Strategic Dimensions of Human Resource
Course Code: MBA6008 Year: II Trimester: VI Max. Hours: 30
Preamble: The objectives of this course are to explore the challenges posed by rapid
globalization of business, understand and analyze human resource issues for making effective
decisions in the contemporary business environment. The course will review the theories,
models and concepts developed in the areas of international management, Strategic HRM,
international & strategic organizational behavior, cross-cultural management, and study their
implications on international HRM practices.
.
Objectives of the Course:
This course is designed to enable students to:

Understand and apply the core aspects of human resource management in an

international context.
Enhance the ability to think strategically and understand the essentials of business and
organizations in order to manage change more effectively in the global business
environment.
Frame solutions to complex business problems
Improve skills of self-discipline, reflection, analysis, communication, and leadership.

Strategic HRM: An Introduction

Defining SHRM, development of concept, strategy and strategic
management, linking HR strategy with business strategy, need
UNIT I and importance of SHRM, foundations and theories of SHRM, (5 Sessions)
the concept of competitive advantage & human resources as a
source of sustainable competitive advantage, various dimensions
of Strategic HRM,
Strategic HRM implications
Strategizing the HR Process: Recruitment and retention strategies:
outsourcing recruitment, headhunting, assessment centers and
work life balances.
Reward and compensation strategies: skill based pay, broad
UNIT II (5 Sessions)
banding, variable pay profit sharing and stock option plan,
executive compensation.
Training and developing strategies: cross-cultural training, multi
skilling, succession planning, Creating a learning organization,
performance management strategies.
Human aspects of strategic implementation
Organization culture, human side of mergers and acquisitions,
UNIT III (5 Sessions)
organization power and politics, Managing ageing work force,
developing HR strategies for older workers , the changing role of
 Master of Business Administration 182
Course Curriculum (Session 2015-16)

HR, future challenges of HR,

Strategic HRM in India: Emerging Dimensions
MID-TERM EXAMINATION
Inte rnational HRM

Introduction & Overview; Approaches to IHRM; Differences

UNIT IV between Domestic & IHRM ,The emergence of International (5 Sessions)
Human Resource Management (IHRM),cultural differences and
HRM, Need for cultural training, Managing Human Resources in
an International Business.
Inte rnational staffing policies

International Recruitment policy, international selection criteria,

UNIT V (5 Sessions)
factors influencing international recruitment and selection,
international training and development, , international
compensation and performance appraisal, Repatriation
Inte rnational labor relations and challenges

UNIT VI International labor characteristics, labor relations, international (5 Sessions)

labor organization, challenges of international organizational
behavior, ethics in International HRM.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:

Dhar, R.L.(2008),Strategic Human resource management, excel book publication, new

Delhi.
Peter J. Dowling, Denice E. Welch & Randall S. Schuler: International Human Resource
Management. Managing People in a Multinational Context, South-Western College
Publications, 3.ed, 1999
Reference Books:
Sharma, A. & Khandekar, A.(2010), Strategic human resource management, Response
books, New Delhi.
Rao, V.S.P. (2010), Human resource management,Excel books, New Delhi.
Mark Mendenhall & Gary Oddou: Readings and Cases in International Human Resource
Management, South-Western College Publications, 3.ed, 1999
 Master of Business Administration 183
Course Curriculum (Session 2015-16)

Course Outline
Labour and Social Security Legislations
Course Code: MBA6009 Year: II Trimester: VI Max. Hours: 30
Preamble: For running any enterprise there is a need of efficient handling of workforce.
While making policies, procedure one must keep in mind that what is the legal environment
accompanied with societal factors. This course will definitely help the budding managers in
their professional life.

Objectives of the Course:

To make aspirants understand the ground rules relating to labor laws

To equip the students with the working knowledge of various labor laws

Labour Welfare: Philosophy of Labour Welfare; Historical

Development of Labour welfare legislation; Health, Safety and
welfare measures under Factories Act, 1948;
UNIT I (5 Sessions)
Industrial Disputes Act 1947: Objectives, Authorities for
investigation and settlement of industrial dispute, illegal strike
and lock-out .
Law relating to wages and Bonus: Concepts of wages:
minimum wage, fair wage, living wage.
Payment of Wages Act, 1936: Regulation of payment of
UNIT II wages; Authorized Deductions, (5 Sessions)
Minimum Wages Act, 1948: Objectives and constitutional
validity of the Act; procedure for fixation and revision of
minimum rates of wages exemptions and exceptions;
Payment of Bonus Act, 1965; Bonus - Its historical
background, present position and exemptions.
UNIT III (5 Sessions)
Legislation related to Social security: Protective provisions
under Equal Remuneration Act 1976 & Maternity Benefit Act
1961.
MID-TERM EXAMINATION

Social security against employme nt injury and other

contingencies : Concept and development of social security
measures; Employers liability to pay compensation for
UNIT IV employment injury; Legal protection: (4 Sessions)

Workmens Compensation Act, 1923 - Concept of accident

arising out of and in the course of the employment; Doctrine
 Master of Business Administration 184
Course Curriculum (Session 2015-16)

of notional extension and doctrine of added peril; Total and

partial disablement; Quantum and method of distribution of
compensation.
Employees State Insurance Act, 1948: Benefits provided
under the Act; Employees State Insurance Fund and
UNIT V (6 Sessions)
Contributions; Machinery for the implementation of the Act;
ESI court and appeal to High Court.
Law relating to retirement benefits:

Employees Provident Fund and Miscellaneous Provisions

Act, 1952; Family Pension Scheme 1971 and Employees
UNIT VI Pension Scheme 1995; (5 Sessions)

Payment of Gratuity Act, 1972 Concept of gratuity;

Eligibility for payment of gratuity; Determination of gratuity;
Forfeiture of gratuity.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Kapoor, N. D. (2009). 30th Edition. Elements of Merchantile Law. New Delhi: Sultan
Chand & Sons.
Mamoria, C. B., Gankar, S.V., & Mamoria, S. (2010). 13 th Edition. Dynamics of
Industrial Relations. New Delhi: Himalaya Publishing House..

Reference books:
Sinha, N. (2004). 1st Edition. Industrial Relations, Trade Unions and Labour Legislation.
New Delhi: Pearson Education.
Singh, B.D. (2010). Industrial Relations and Labour Laws. New Delhi: Excel Books.
Kumar, H. L. (2006). 3rd Edition. Labour Laws. New Delhi: Universal. Pvt. Ltd.
Srivastava, S.C.(2003). 4th Edition. Industrial Relations and Labour Laws. New Delhi:
Vikas Publishing House Pvt .Ltd
Singh,P.N.,& Kumar,N.(2010).Employee Relations Management. New Delhi: Pearson
Publication
Journals :
Labor Law reporter.
 Master of Business Administration 185
Course Curriculum (Session 2015-16)

Course Outline
International Financial Management
Course Code: MBA6010 Year: II Trimester: VI Max. Hours: 30

Preamble: This course is designed to develop an understanding of the foreign exchange

market and its working. It will help in understand the meaning and importance of hedging,
speculations, options, futures, financial swaps and forward transactions. Besides this it would
also facilitate short term and long term borrowing decisions.

Objectives of the Course:

To make the students understand financial management in global context.
To explain the foreign exchange market-major players, basic concepts, international
monetary system and contemporary practices.
To develop an insight into the meaning and increasing role of derivatives in the
international financial market and help students to make the s hort term and long term
financial decisions in the global market.

Inter na t io na l Enterp r ise & M ult ina t io na l F ina nc ia l Ma na ge me nt :

The rise of Multinational Corporation, The Internationalization
of Business and Finance, The Scope of International Finance,
Distinguishing Features of International Finance
UNIT I (4 Sessions)
Inter na t io na l Mo ne tar y S ys te m:
The Gold Standard, The Inter-war Years, The Bretton Woods
System, The Smithsonian Agreement, The Flexible Exchange
Rate Regime, Alternate Exchange Rate Systems
The Fore ign Exc ha nge Mark et :
Foreign Exchange Market and its Functions, Foreign Exchange
Rates, Arbitrage, The Spot Market, Cross Rates of Exchange,
UNIT II Bid - Ask Spreads, The Forward Market, Interest Arbitrage (4 Sessions)
Theor ies o f Fo re ign Exc ha nge Rat e Mo ve me nt :
Purchasing Power Parity, International Fisher Effect, Interest
Rate Parity
Mana ge me nt o f Fore ign Exc ha nge Risk :
Foreign Exchange Risk, Management of Translation,
Transaction, and Economic Exposures
UNIT III Countr y Risk Ana lys is : (7 Sessions)
Measuring Political Risk, Economic and Political Factors
underlying Country Risk, Country Risk Analysis in International
Banking
 Master of Business Administration 186
Course Curriculum (Session 2015-16)

MID-TERM EXAMINATION
Fina nc ia l Ma na ge me nt o f t he M ult inat io na l F ir m:
Cost of Capital and Capital Structure of the Multinational Firm,
UNIT IV Multinational Capital Budgeting Application and (6 Sessions)
Interpretation, Multinational Cash Management, International
Taxation
Fore ign I nves t me nt Ana lys is
International Portfolio Investment, Optimal International Asset
UNIT V Allocation, Measuring Total Return from Portfolio Investing, (4 Sessions)
The International Capital Asset Pricing Model
Corporate Strategy and Foreign Direct Investment
Ba la nc e o f Pa yme nts :
The International Flow of Goods, Services and Capital; Balance
of Payments Accounting, Balance of Payment Statements,
Coping with the Current Account Deficit
UNIT VI (5 Sessions)
Euroc urre nc y Ma rket :
Domestic Issues vs. Euro Issues, International Bonds Market,
External Commercial Borrowings, Euro Debt, Foreign Currency
Convertible Bonds
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Apte, P.G. (2006). International Financial Management. New Delhi: Tata McGraw-Hill
Company Limited.

Reference Books:
Eun C.S. & Resnick, B.G. (2007). International Financial Management, USA: McGraw-
Hill.
Stonehill, A.I., Michael, H. & Moffet (1993). International Financial Management,
United Nations: United Nations Library on Transnational Corporations.
Madura, J. (2008). International Financial Management. USA: Cengage Learning,
Sharan, V. (2008). International Financial Management. New Delhi: PHI Learning Pvt.
Ltd.
Siddaiah, T. (2009). International Financial Management. Noida: Pearson Education
India.
Kevin (2009). Fundamentals of International Financial Management. New Delhi: PHI
Learning Pvt. Ltd.
Srinivasan, S.P. (2005). International Financial Management. Delhi: Dreamtech Press,
 Master of Business Administration 187
Course Curriculum (Session 2015-16)

Eun, C. S. & Resnick, B.G. (2008). International Financial Management. New Delhi:
Tata McGraw-Hill.

Suggested Journals:
International Review of Finance
Case Folio: ICFAI
Portfolio Organizer, ICFAI
The Chartered Financial Analyst, ICFAI
 Master of Business Administration 188
Course Curriculum (Session 2015-16)

Course Outline
Risk and Insurance Management
Course Code: MBA6011 Year: II Trimester: VI Max. Hours: 30
Preamble: The course is intended to develop familiarity with the theory and empirical
evidence related to risk management and insurance. Major topics include risk identification,
risk assessment, risk measurement and risk management and various dimensions of insurance
contracts. Emphasis will be put on practical cases of corporate risk management and
exploration of the relevance of insurance in risk management. The paper will also enable
learner to acquaint with working knowledge of insurance.

Objectives of the Course:

To develop an understanding of risk management framework of a company.
To enable the students to explore the various techniques and methods for risk mitigation
To instill in them the ability to explore various dimensions of insurance as a risk management
tool.

An Overview of Risk and Risk Assessment

Risk and Uncertainty, Risk Management, Rationale for Risk
Management in Organizations, Risk Identification and
Measurement, Pooling Arrangements and Diversification of
UNIT I Risk
(4 Sessions)
Risk Assessment & Management; Risk analysis: Exposure of
physical assets, financial assets, and Human assets, Exposure
to legal liability
Risk Measurement Methods
Risk Control, Risk Management Decision Methods: Data
Organization and Analysis, Analysis Tools used in Corporate
Risk Management, Corporate Risk Management and
UNIT II (4 Sessions)
Shareholder Wealth, Value at Risk (VAR)-Measure, Historical
Simulation, Model Building Approach, Linear Approach,
Quadratic Model, Monte Carlo Simulation, Stress Testing and
Back Testing
Risk Management Framework:
Enterprise Risk Management: A Case Study, Risk
Retention/Reduction Decisions, Alternative Risk Transfer,
UNIT III Tax, Regulatory, and Accounting Factors Affecting Corporate (7 Sessions)
Risk Management
Hedging Risk with Derivative Contracts: Options, Futures,
Forwards, Swaps
MID-TERM EXAMINATION
 Master of Business Administration 189
Course Curriculum (Session 2015-16)

Insurance Contracts
An Introduction to the Insurance Industry, Pricing of
Insurance, Insurance Regulation and Financial Assessment,
Legal Aspects of Insurance Contracts, Insurability of Risk,
UNIT IV (5 Sessions)
Contractual Provisions, and Legal Doctrines, Insurance
Contract Analysis, Risk Pooling and Insurance including
Review of Probability Concepts, Corporate Risk Management
and Insurance
Life Insurance
Life Insurance: Principles of Life Insurance, Financial
Planning and Insurance, Life Insurance Products, Pensions and
UNIT V (6 Sessions)
Annuities, Risk Assessment & Underwriting, Premium
Setting, Product Development, Design and Evaluation,
Reinsurance, Claims Management, Legal Framework
General Insurance
General Insurance: Principles of General Insurance, General
UNIT VI Insurance Products (Fire, Motor & Health), Commercial (4 Sessions)
Insurance: Transport, Marine, Catastrophe, Liability, Product
Design, Development and evaluation
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

TEXT BOOKS:
Scott Harrington, Gregory Niehaus. 2004. Risk Management & Insurance. Tata McGraw-Hill
Publications.
Rejda. 2003. Principles of Risk Mgmt. & Insurance. Pearson Education/PHI. 8/e.

REFERENCE BOOKS:

C. Arthur Williams, Jr., Peter Young, Michael Smith. 1998. Risk Management & Insurance. Tata
McGraw-Hill Publications.
Manish Bansal,Navneet Bansal. 2006. Derivatives & Financial Innovations. Tata McGraw-Hill
Publications.
John C. Hull. 2011. Options Futures & Other Derivatives. Pearson Education, 8/e.
Vohra, N.D. and Bagri, B.R. 2003. Options & Futures. Tata McGraw-Hill Publications. 2/e.
Dubofsky & Miller. 2005. Derivatives- Valuation & Risk Management. Oxford University Press.
Shulz Thomson. 2006. Risk Management & Derivative. Cengage Learning.
Chance. 2004. Introduction to Derivatives and Risk Management. Thomson Learning, 6/e.
Dorfman. 2004. Introduction to Risk Management & Insurance. Pearson/PHI.
Franklin Edwards. 1998. Options & Futures. Tata McGraw-Hill Publications, 1/e.
Robert W Kolb. 2007. Futures, Options and Swaps. Blackwell Publishing, 5/e.
Treishumann. 2007. Risk Management and Insurance. Thomson, 12 Ed.
 Master of Business Administration 190
Course Curriculum (Session 2015-16)

Course Outline
Wealth Management & Personal Financial Planning
Course Code: MBA6012 Year: II Trimester: VI Max. Hours: 30
Preamble: With the advent of so many financial products in the market, wealth
management has become a separate profession. To meet various investable financial
objectives, one has to have his personal financial planning ready. The main objective of this
course is to enable the students to formulate various strategies in managing wealth.
Objectives of the Course:
To enable in understanding the role and relevance of wealth management.
To enable them to use these techniques optimizing the profitability and attaining the
financial objectives of Individuals.
Personal Financial Planning: Introduction to PFP, Objectives of PFP,
UNIT I Steps in Formulating PFP, PFP Strategies, Emergence of PFP in India. (4 Sessions)
Wealth Management: Evolution of Wealth Management, Wealth
Management and Personal, Financial Planning, Wealth Management
UNIT II Service Providers, Ethics in Wealth, Management, RBI Regulations on (5Sessions)
Wealth Management, Recent Developments in Wealth, Management
Investment planning: Ascertaining Investment objectives, Quantifying
Investment Objectives, Exploring Investment Options, Designing Investing
UNIT III (6 Sessions)
plans, Online Investment, Tracking and Reviewing Investment, Investment
on Tradable and Non-Tradable Securities.
MID-TERM EXAMINATION
Insurance Planning: Estimations and Quantification of Insurance
requirements, Products and Functioning of Life Insurance and Non-Life
UNIT IV Insurance Business, Choosing perfect Life Insurance Product, Non-Life (5 Sessions)
Insurance in Personal Financial Planning.
Retirement, Estate Planning: Rules and Regulations of New Pension
Scheme, Pension, Fund Regulatory Development Authority, Provident
UNIT V Fund Organisation and its rules regulation on Management of Private (6 Sessions)
Provident Funds, Estate Planning, Estate Financing, Estate management
Tax Planning: Personal Tax Planning, Tax Computation , Products meant
UNIT VI for Tax Exemptions, Filing of Income Tax Returns (4 Sessions)
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
Text Books:
1. Gitman et al., Personal Financial Planning, 11th e, South-Western College Pub, 2007
2. Keown, Arthur J., Personal Finance, Pearson Education

Reference Books:
The Citibank Guide to Building Personal Wealth, John Wiley and Sons

Suggested Journals:
Journal of Financial Planning and Wealth Management
 Master of Business Administration 191
Course Curriculum (Session 2015-16)

Course Outline
Cross Cultural issues in International Management
Course Code: MBA6013 Year: II Trimester: VI Max. Hours: 30

Preamble: Cross Cultural issues have become subject matter of serious issues in managing
Organisations when they are going global. This is evident in the case of many failed Joint
Ventures of International giants from different cultures. The main objective of this subject is to
make the scholars to acquire the knowledge on issues related to Sources and troubleshooting
strategies in dealing with Cross Culture Management.

Objectives of the Course:

Provide the fundamentals associated with the comparative international management
Provides an understanding of the various strategies of comparative international
management.
Introduction to Cross-cultural Manage ment : Meaning of Cross
UNIT I Culture Management, Importance of Cross Cultural Management, Cross (4 Sessions)
Cultural issues in International Management, The Dimensions of Culture
Communication across Cultures : Importance of Communication in
Culture, Cultural Communication Mediums, Effective Communication
UNIT II (6 Sessions)
styles in Cultures, Culture and Marketing: Role of Culture in
Marketing, Strategies in dealing with Culture in Marketing
National Cultures and Management: Introduction, Methodological
UNIT III Dilemmas, The Ethic Approach, Cultural Clusters, The Emic Approach, (5 Sessions)
National Cultures and Cross-cultural Negotiations.
MID-TERM EXAMINATION
Motivation across Cultures : Equity in motivation, Influence of Culture
in Motivation, Strategies in Motivating Employees from Different Cultures
UNIT IV (6 Sessions)
Leadership and Culture: Dealing with Culture Shock, Role of Leader in
Leading Groups from Different Cultures.
Cultural Dimensions of HRM : Recruitment process and Culture, Group
UNIT V Dynamics and Culture, Cross Culture Building, Managing Resistance to (5 Sessions)
New Culture, Importance of Cultural Diversity in HRM.
Managing Global Teams : Cultural Problems in Global Teams,
UNIT VI Strategies in Leading Global Teams, International Assignments and (4 Sessions)
Expatriate Management, The Global Manager.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
Text Book:
Shobhana.M, (2011). Cross Cultural Management, Oxford University Press
Carla I. Koen. (2007). Comparative International Management. 8th Edition; Tata
McGraw-Hill Publication.
 Master of Business Administration 192
Course Curriculum (Session 2015-16)

Reference Books:
1. Ralph Johann, (2011). Cross Cultural Management, Grin Verlag Publication
 Master of Business Administration 193
Course Curriculum (Session 2015-16)

MCA6070: DATA COMMUNICATION NETWORKS

(M BA)

Prerequisite: This course will allo w students to develop background knowledge as well as core expertise in data
communication and networking (DCN) technologies, which one of the fastest growing industries in todays
world. It forms an integral part of the modern Information and Communications Techno logy (ICT) in any
organizations. Starting from intranet/extranet in small offices to the World Wide Web, principles of DCN plays
an important ro le in designing any modern telecom infrastructure.

Objectives of the Course:

To provide hands on experience to students in using computers networks for data organization and
addressing business needs with the help of communication.
To make students aware about networking devices used in organizations.
To familiarize students with data communication principles such as the OSI and TCP/IP reference
models and associated pro tocols, analogue and digital data transmission, transmission media, signal
encoding and digital data communications techniques, data link flow and error contro l, multiplexing,
circuit and packet switching.

Credits: 04 LTP: 400
Trimester VI

Teaching
Module No. Content
Hours
Introduction to Data Communications, Components of Data
UNIT I Communications, Digital Data Rates; Asynchronous and Synchronous Data, 4 Sessions
Computer Network, Network Applications
Types of signals: Amplitude Modulation; Frequency Modulation; Phase
UNIT II Modulation; Pulse Code Modulation; PDM; Time Division Multiple Access; 6 Sessions
Frequency Division Multiple Access; Code Division Multiple Access
Networking: Network Layer Local Area Network (LAN): LAN Components,
UNIT III Ethernet (IEEE 802.3), Token Ring (IEEE 802.5), Selecting a LAN, 5 Sessions
Improving LAN Performance
Metropolitan Area Network (MAN) & Wide Area Network (WAN): Circuit-
UNIT IV switched and Packet-switched Services, Improving MAN & WAN 5 Sessions
Performance
OSI Model; Broadcasti ng; Multicasting; Point-to-poi nt communication; IP
UNIT V Addressing, Concepts of Port; Socket; ATM; Tunneling; Virtual Private 4 Sessions
Network
Mobile Communication: Applications of Mobile Communication; Wi reless
UNIT VI Communication: Bandwidth, Transmission Impairment, Interference, 6 Sessions
Terrestrial Microwav e, Broadcas t Radio, Infrared & Light Waves.

Text Books
Widjaja, L. G. (2000). Communication Networks. Tata McGraw Hill.
Reference Books:
Stallings, W. (2003). Data Computer Communication (7th ed.). Delhi: Pearson Education.
 Master of Business Administration 194
Course Curriculum (Session 2015-16)

MCA6071: SOFTWARE MANAGEMENT

(M BA)

Prerequisite: A software development process is concerned primari ly with the production aspect of software
development, as opposed to the technical aspect, such as software tools. These processes exist primarily for
supporting the management of software development, and are generally skewed toward addressing business
concerns. Many software development processes can be run in a similar way to general pro ject management
processes..

Objectives of the Course:

Define and highlight importance of software project management.
Describe the software pro ject management ac tivities
Train software projec t managers and other individuals involved in software projec t
Planning and trac king and oversight in the implementation of the software project management
process.

Credits: 04 Trimester VI LTP: 400
Teaching
Module No. Content
Hours
Fundamentals of Software Project Management (SPM), Need Identification,
Vision and Scope document, Project Management Cycle, SPM Objectives,
UNIT I 5 Sessions
Management Spectrum, SPM Framework, Software Project Planning,
Planning Objectives, Project Plan, Types of project plan

Structure of a Software Project Management Pl an, Software project

estimation, Estimation methods, Estimation models, Decision process,
UNIT II 4 Sessions
Project Elements, Work Breakdown Structure (WBS), Types of WBS,
Functions, Activities and Tasks

Project Life Cycle and Product Life Cycle, Ways to Organize Personnel,
UNIT III Project schedul e, Scheduling Objectives, Building the project schedule, 6 Sessions
Network Diagrams: PERT, CPM, Bar Charts

Dimensions of Project Monitoring & Control, Budgeted Cost for Work

UNIT IV Scheduled (BCWS), Cost Performance Index (CPI), Schedule Performance 5 Sessions
Index (SPI), Types of Review: Inspections, Walkthroughs, Code Reviews

Testing Objectives, Testing Principles, Test Plans, Test Cases, Types of

Testing, Test Strategi es, Testing Automation & Testing Tools, Concept of
UNIT V 5 Sessions
Software Q uality, Software Quality Attributes, Software Quality Metrics and
Indicators
Software Configuration Management: Software Confi guration Items and
UNIT VI tasks, Plan for Change, Change Control, Change Reques ts Management, 5 Sessions
Version Control, Risk Management, Risk Breakdown Structure (RBS)
Text Books
Kelkar, S. A. Software Project M anagement. New Delhi: Prentice Hall India Publications.
Cotterell, M. Software Project M anagement. New Delhi: Tata McGraw-Hill Publication
Reference Books:
Royce. Software Project Management. New D elhi: Pearson Education
Conway, K. Software Project Management. New Dehi: D reamtech Press
 Master of Business Administration 195
Course Curriculum (Session 2015-16)

Course Outline
Retail Information Systems
Course Code: MBA6019 Year: II Trimester: VI Max. Hours: 30

Preamble: These are the exciting days for the retail industry in India. Over the past decade,
organized retail has dramatically increased its share in total retail business. Large store
formats have altered the shopping experience for consumers and ushered in a new era in
retailing. While business houses rush in to capitalize on this burgeoning opportunity, young
professional too can gain from the new career opportunities in this sector. There are some
considerable differences between organized and unorganized retail like superior supply chain,
inventory management, people management, money management etc. However, at the heart of
all these differences lies Information Technology.

Today, Information Technology has become so pervasive that all professionals need to
acquaint themselves with its advances. There was a time one would immediately think of
engineers when one mentioned technology. That is no longer the case. Every retail
professional needs to understand the role played by technology in the work place.

Objectives of the Course:

This course is designed to enable students to:

To develop an understanding of technology being used in various functions of retail

industry.
To develop an understanding of Managerial Implications of that technology.
To understanding how technology can increase the efficiency & effectiveness of different
functions of retail.
Management Information Systems: Introduction, From data to
information, Functions of MIS, Old and New MIS,
(3 Sessions)
UNIT I Characteristics of a good MIS, Marketing Support System, Retail
Information System, Benefits of MIS to an Organization
IT at POS:
Hardware Cash Register, Computer based POS system, System
UNIT II requirement to perform operations. (6 Sessions)
Software Introduction, Understanding EPoS Software,
Choosing between Bob & FIS, Functions of EPoS Software
Credit Cards: Introduction & History. Benefits and Shortcomings
UNIT III with credit cards, Payment Mechanism, Other new age payment (6 Sessions)
mechanisms.
 Master of Business Administration 196
Course Curriculum (Session 2015-16)

Automatic Identification & Data Capture: Introduction,

Objectives of Auto ID & Data Capture, Bar Codes(UPC), RFID
Working & Usage

MID-TERM EXAMINATION

ERP: Introduction, Purpose, Benefits and Disadvantages to a

retailer, True Cost of Retail ERP, The ERP Paradox,
Customization of ERP to a specific retailer, system requirement
UNIT IV for a successful ERP implementation. (6 Sessions)
CRM: Introduction, Purpose & Reasons for CRM, IT as a
facilitator in adopting CRM, CRM as a tool to gain competitive
advantage.
Data Mining: What is data mining? Reasons for its significance,
Working mechanism, Applications of data mining in Retail
management, Errors & Limitations and Privacy Concerns in data
mining, Technology needed for Data Mining.
UNIT V (6 Sessions)
SCM: Introduction, Managing all components of Supply Chain,
Components of a Supply chain, Span of SCM and Control,
Objectives of IT in SCM, Reverse Logistics: A special case of
SCM.
E-Tailing: Introduction, The World of Electronic Retail,
Advantages & Shortcomings of e-tailing, Parties involved in e-
UNIT VI (3 Sessions)
tailing, Attributes of an e-tail website, Issues influencing growth
of e-tailing in India,The Current Trends e-Retailing Statistics
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Ajeet Khurana (2010). Information Technology for Retailing (Tata McGraw Hill
Education Private Limited, 1st Edition)

Reference Books:
OBrien (2007). Management Information Systems (Tata Mc Graw Hill Education
Private Limited, 7th Edition).
Laudon & Laudon (2004). Management Information Systems (Pearson Education Private
Limited, 8th Edition).
 Master of Business Administration 197
Course Curriculum (Session 2015-16)

Course Outline
Retail Merchandising
Course Code: MBA6020 Year: II Trimester: VI Max. Hours: 30
Preamble: Merchandising has evolved to become so much more than the buying & selling of
products. Today, no product should be purchased without a good idea to whom it will be sold,
when it will be sold, at which price it will be sold and at what location? Therefore, the role of
merchandisers in particular retail scenario is of prime importance as the merchandise has to
be made available as per the requirements of the customers. The course focuses to broaden
students practical & theoretical understanding in relation to retail buying, management &
merchandising.

Objectives of the Course:

To develop the appropriate retail competencies to handle Buying & Merchandising
function.
To impart insights of category management & merchandise knowledge.

Fundame ntals of Merchandising : Concept of Merchandising,

Principles of Merchandising, Five Rights of Merchandising, Retail
store organization, Relationship of Merchandising to other functions,
UNIT I Importance of Mathematics to buying & merchandising, Factors
(5 Sessions)
Affecting Function of Buying, Merchandising Philosophy, Methods of
Buying
Merchandise Planning: Merchandising Policies, Internal sources of
Buyers information, Merchandising Strategy, Process of Merchandise
Planning, Key concepts in Merchandising
UNIT II (5 Sessions)
Merchandise planning process top down & bottom up, its steps, The
Range Plan, Six-month merchandise plan, Model stock plan, and the
buying plan
Developing Assortment plan &Sourcing: The Merchandise
Assortment, Assortment Planning, Increasing & Figuring Open-to-buy,
Determining Sales Curves for categories, Micro Merchandising,
Technology Tools and Merchandise Planning
UNIT III (5 Sessions)
The Concept of Sourcing, Selecting the Best Merchandising Resources,
Sources of Supply, The Resident buying office, The Phases in Sourcing,
Global Sourcing, Establishing vendor Relationships, Classification of
Resources.
MID-TERM EXAMINATION
UNIT IV Pricing of Merchandise: The Concept of Price, Retail Objectives & (5 Sessions)
 Master of Business Administration 198
Course Curriculum (Session 2015-16)

pricing, Components of Retail Price, factors affecting price, Price

Consciousness, Price Lines & price Zones, Concept of MAP, Retail
Pricing Policies/Strategies, Adjustments to retail price, Comparison of
Markups & Markdowns, Evaluating Merchandise Performance,
Concept of GMROI
Private Labels & Category Management: The Private Label,
The Market for private labels, Process of Private Label creation, The
UNIT V buyers role in private label development. (5 Sessions)
Concept of Category Management, Key Components of Category
management Framework, the Category Captain
Industry Insights in Merchandising: The Indian retail spectrum,
UNIT VI Merchandising of categories like Consumer Durables, Food & Grocery (5 Sessions)
Products, Books and Apparels etc.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Pradhan, Swapana. Retailing Merchandising; New Delhi: Tata McGraw Hill, 2010.

Reference Book:
Diamond Jay & Pintel Gerald. Retail Buying; New Delhi: Pearson Education, 2008
Esaterling, Flottman, Jernigan & Wuest. Merchandising Mathematics for retailing; New Delhi:
Pearson Education, 2008
Levy Michael, & Weitz A Barton , Pandit A., Retailing Management, New Delhi: Tata McGraw Hill,
5 th reprint 2010.
Berman Barry & Evans Joel R., Retail Management; A Strategic Approach, New Delhi: Prentice Hall
of India, 2007
 Master of Business Administration 199
Course Curriculum (Session 2015-16)

Course Outline
Retail Supply Chain Management and Vendor Development
Course Code: MBA6021 Year: II Trimester: VI Max. Hours: 30

Preamble: Supply chain is an integral part of any organization. The role of Supply chain is
not only restricted within the distribution of goods but it is also playing a significant role in
service delivery. Therefore in todays highly competitive environment SC works as skeleton to
deliver the value to the ultimate users. This course puts emphasis on the fact that how SC can
be a key to success for a retail business and therefore the concepts of SC are analyzed from the
perspective of retail business.

Objectives of the Course:

To bring understanding among students regarding nature of Supply Chain in Retail
Business
To make aware regarding the various modes of transportation which can be used by a
retailer
To impart the understanding of the new development in retailing.

Introduction to retail Supply Chain Manage ment : Introduction

to Retail Supply Chains, Participants in Retail Supply Chains,
UNIT I Aligning the Supply Chain with Business Strategy, Strategic and
(5 Sessions)
functional view of Retail supply chain. Supply chain metrics.
Role of Pricing and Distribution in retail supply chain: Retail
Distribution and Replenishment mechanism, retail pricing and
UNIT II (4 Sessions)
impact of SC in pricing decisions. Green retailing and its impact
on retail supply chain management.
Retail Transportation: Retail Transportation System:
Multimodal transportation, Modal Interfaces Inter- modal
UNIT III Systems Road/Rail/Sea ; Sea/Air; Road/Air ; Road/Rail ; (6 Sessions)
Sea/Road Inland Container Depot (ICD) & Container Freight
Station (CFS) Terminals, Reverse logistics.

MID-TERM EXAMINATION

Issues with Current retail Supply chain formats:

Structure of supply chain-Perishable items retailing,
UNIT IV Structure of supply chain- consumer durables retailing, (5 Sessions)
Structure of supply chain- apparel retailing,
Introduction of Contemporary issue in SCM RFID, ERP.
Vendor Development and Strategic Sourcing: Concept of
UNIT V Vendor Management, Procurement, and strategic sourcing, The (5 Sessions)
process of procurement, Negotiation and Principal of
 Master of Business Administration 200
Course Curriculum (Session 2015-16)

Negotiation, Retail sourcing trends and managing the

relationship with suppliers, Issues involved in global sourcing,
Role of IT in sourcing (3PL and 4PL)
Vendor Selection: Factors associated with Vendors selection,
Process of Vendors Selection. Models for vendor selection:
UNIT VI Categorical Plan method, cost ration method, weighted point (5 Sessions)
method. Advantages and disadvantages of single and multiple
vendor System.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Ray, Rajesh.(2010).Supply Chain Management for Retailing. New Delhi.TMH.

Reference Book:
Chunawalla S.A.(2009).Production and Operations management. Himalya Publishing house.
Levy Michael , Weitz Barton A. ()Retailing Management. McGrawHill Publicaton
Bajaj, Chetan,.() Retail Managemen: Oxford University Press.
Christopher.(2006). Logistics Management.PHI.
 Master of Business Administration 201
Course Curriculum (Session 2015-16)

Course Outline
Livelihood System and Promotion
Course Code: MBA6022 Year: II Trimester: VI Max. Hours: 30
Preamble: The course aims to provide a theoretical, empirical and methodological
understanding of livelihood system and promotion development processes in India, with
emphasis on development of appropriate strategies for integrating livelihood concerns with
sustainable management of natural resources such as forest and water resources.

Objectives of the Course:

Concept of livelihoods and livelihood frameworks, livelihood assets, vulnerability context and
poverty
Livelihood interventions through policies, institutions and processes;
Applying the livelihood framework in natural resource management; and comparison and critique
of the frameworks.
An Introduction to Livelihood:
Livelihood, Need of Livelihood Promotion, Sustainable
Livelihood, The Challenge of Understanding Livelihood
Systems-A Historical Reference.
UNIT I Traditional & Modern, Rural & Urban Livelihood Systems, (5 Sessions)
Study of livelihood systems, The basis of the livelihood systems,
Livelihood orientation in response to changing poverty
paradigms.
Unde rstanding Livelihoods in Rural India: Diversity,
Change and Exclusion.
Causes of Livelihood Change: Shocks, Trends and Cycles,
Short term Fluctuations in Livelihoods: Preparing for Shocks
UNIT II (6 Sessions)
and Opportunities, Coping with Shocks
Long-term Trajectories: Accumulation or Impoverishment.
Household Trajectories: Virtuous and Vicious Circles.
Explaining Different Patterns of Household Change
An Introduction to Livelihood Inte rventions:
Livelihood Intervention, Evolution of Livelihood Intervention of
India Introduction
UNIT III Various Types of Livelihood Intervention: Spatial Interventions, (4 Sessions)
Segmental Interventions, Sectoral Interventions, and Holistic
Approaches to Livelihood Promotion

MID-TERM EXAMINATION

Unde rstanding Income Of The Household:

UNIT IV Enhancing Income from the Main Livelihood Activity, (4 Sessions)
 Master of Business Administration 202
Course Curriculum (Session 2015-16)

Increasing Income in Diversified Portfolio of Subsistence

Livelihoods, Reducing Avoidable Expenditure
Frame work for Analyzing Livelihood Intervention Choices:
Introduction, Elements of Design of Livelihood Intervention
Understanding the Internal Context of Intervention: Factor
UNIT V Conditions, Demand conditions, Industry Conditions, (6 Sessions)
Institutional conditions, Making Livelihood Intervention Design
Choices, Framing for Objectives, Nature of Intervention, Design
of Livelihood Activity.
Designing a Livelihood Intervention:
Looking for livelihood opportunities, Observing and
UNIT VI (5 Sessions)
understanding the local economy, Selecting livelihood activities
suitable for the poor in the area, Deciding on Intervention
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:

Mahajan, V., Datta S., & Thakur, G. (2001). A Resource Book for Livelihood Promotion.
BASIX
Phansalkar. (2003). Livelihood: Promoting Livelihood Enhancement. Sir Dorabji Tata
Trust, Mumbai

Reference Books:

ICRA Learning Resources. (1999). Livelihood Key Concepts.

DFID. (2001). Livelihood Framework Sustainable Livelihood guidance Sheets
 Master of Business Administration 203
Course Curriculum (Session 2015-16)

Course Outline
Participatory Research Methods
Course Code: MBA6023 Year: II Trimester: VI Max. Hours: 30

Preamble: The Participatory research works as an important mechanism for understanding

and identifying social phenomena of any community. This course content comprises of various
aspects of social research like introduction to social research methods, triangulation,
developing social imagination and various social research designs. A comparison of the
various systems across the globe evolved is also included.

Objectives of the Course:

To provide a guided tour of Social Research and To inculcate and improve skills in exploring
social dynamics related to various contemporary researchable issues
To explore the various participatory research designs, methodologies and various operational
tools.
Introduction to Participatory Research Basics:
Social Research: Introduction, Evolution, Need and Prospects
Foundations for Social Research Methods: Sociological
Positivism, Rules for Social Research, Triangulation;
UNIT I Developing a Sociological Imagination, Challenges to (5 Sessions)
Traditional Ways of Doing Social Science; Locating the Self in
Social Research
Ethical Concerns in Qualitative Research
Participatory / Social Research Designs (I)
UNIT II Quantitative Design: Survey Research, Statistical Surveys, (4 Sessions)
Reliability and Validity Analysis, Cluster Analysis
Participatory / Social Research Designs (II)
Qualitative Designs: Analytic Induction, Archival Research,
Content Analysis, Textual Analysis, Focus Group, Ethnography,
UNIT III (6 Sessions)
Historical Method, Life History, Longitudinal Study,
Morphological Analysis, Semi-Structured Interview, Structured
Interview, Unstructured Interview
MID-TERM EXAMINATION
Participatory Research Methodologies (I)
Participant Observation and Individual Interviews;
Rapid Rural Appraisal (RRA): Principles, Techniques, Quick-
UNIT IV (5 Sessions)
and-dirty methods
Participatory Rural Appraisal (PRA): Concept of Empowerment,
Respect, Localization, Enjoyment, Inclusiveness
Participatory Research Methodologies (II)
UNIT V Participatory Assessment, Participatory Baseline, Participatory (5 Sessions)
Monitoring, Participatory Evaluation (PAME)
 Master of Business Administration 204
Course Curriculum (Session 2015-16)

Appreciative Inquiry: Approach, Process, Principles

Process Documentation: Purpose, Process, Techniques and Best
Practices
An Insight of Operational Tools of Participatory / Social
Research
Group Meetings; Murals and Posters; Flannel Boards, Open-
ended Stories; Unserialized Posters; Community Case Studies;
UNIT VI Historical Mapping, Community Environmental Assessment; (5 Sessions)
Survival Surveys; Participatory Action Research; Maps and
Mapping, Community Financial Accounts; SWOT Analysis;
Popular & Puppet Theatre; Community Directed Visual Images /
Tape Recordings / Videos
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:

McIntyre, L. (2005). 10th Edition. Need to Know: Social Science Research Methods.
Tata McGraw Hill Publication.

Kristin, G. E. (2010). 2nd Edition. Qualitative Methods in Social Research. Tata McGraw
Hill Publication

Corby, B. (2010). Applying Research in Social Work Practices. Tata McGraw Hill
Publication

Reference Books:

Denscombe, M. (2004). Ground Rules for Social Research. Tata McGraw Hill
Publication

Newman, W. Social Research Methods: Qualitative and Quantitative. Pearson Education

India
 Master of Business Administration 205
Course Curriculum (Session 2015-16)

Course Outline
Public Policy and Health
Course Code: MBA6024 Year: II Trimester: VI Max. Hours: 30
Preamble: Public health is an often under-recognized component of our health system, yet
most improvements in life expectancy and other key markers of healthy populations which are
the result of effective public health programs. It is concerned with threats to the overall health
of a community based on population health analysis. This course will provide a framework for
developing and analyzing a range of health policy issues.

Objectives of the Course:

To develop an understanding of the public health policy.
To enable the students to interpret and apply health concept in day to day functioning.
To build awareness of certain important and critical issues in public health policy

Unde rstanding the Concepts of Health

Community Health, Community Health Centre, Community
Mental Health Services, Urban Health Resource Centre, Online
UNIT I Health Communities (5 Sessions)
Public Health: Objectives, Public Health Programs, Public
Health System in India: Rural Health Care System in India,
Health Education, Role of Public Policy in Health
Health Care in India:
A Brief Overview, Health Care Infrastructure, Primary Services,
Central Government's Role, Issues: Disease- national centre of
Disease control, Global malaria Action Plan, The Global Fund to
UNIT II (6 Sessions)
Fight AIDS.
Gende r Ratio: Concept, Gender Imbalance, Fisher's Principle,
Types of Gender Ratio, Examples in Non human Species,
Factors affecting Gender Ratios
Major Determinants of Health:
The Changing Nature of Infectious Disease, Food, Trade and
UNIT III Health, Drains, Dustbins and Disease. Other Issues- Pollution- (4 Sessions)
Malnutrition, Water and Sanitation
Tobacco: A Public Health Emergency

MID-TERM EXAMINATION

Population Health: The Role of Economic Inequality, The

Importance of Family Planning Programs, Population Health
UNIT IV (4 Sessions)
Management, IT Challenges in enabling Population health
management.
 Master of Business Administration 206
Course Curriculum (Session 2015-16)

Principles of the Ethical Practice of Public health.

Correspondence of the ethical principles with the essential public
health services.
Health Planning in India:
National Cancer Control Program, National Aids Control
Program, Universal Immunization Program (UIP), National
UNIT V (6 Sessions)
Health Policy, State Health Policy, Ministry of Health and
Family Welfare; National Urban Health Mission , National Rural
Health Mission
Role of International Agencies in Public Health
WHO (World Health Organization), UNICEF (United Nations
UNIT VI (5 Sessions)
International Children's Emergency Fund), CRY (Child Rights
and You), CARE, RED Cross Society
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Book:

Pomerleau, J., & McKee, M. (2006). Issues in Public Health. New Delhi: Tata McGraw
Hill.

Reference Book:

Michael, B. (2008). International Public Health Policy and Ethics. Series: International
Library of Ethics, Law, and the New Medicine, Vol. 42
Goodwin, N., Gruen, R., & Iles, V. (2006). Managing Health Services. New Delhi: Tata
McGraw Hill.
Buse, K., Mays, N., & Walt, G. (2006). Making Health Policy. New Delhi: Tata McGraw
Hill.
Macdowall, W., Bonell, C., & Davies, M. (2006). Health Promotion Practice. New
Delhi: Tata McGraw Hill.
 Master of Business Administration 207
Course Curriculum (Session 2015-16)

Course Outline
Strategy Implementation and Control
Course Code: MBA6025 Year: II Trimester: VI Max. Hours: 30

Preamble: Strategic management is the core element of any business course as it acts like
glue that holds other business subjects together. It is the field of management designed to help
general managers improve the long-term competitive position of their organization.
Apart from planning, which in itself is a challenging and comprehensive task, implementation
creates greater challenges, as a number of unfavourable forces may have to be managed. This
course aims to familiarize students with the enormous uncertainties and challenges of
executing strategies at various levels in the organization.

Objectives of the Course:

To understand the nature of strategy execution and its competitive and institutional
context
To know the challenges and risks associated with successful implementation of strategies.
To acquaint students with a range of methods of strategy execution, evalution and
controls.
The nature of strategy implementation
Concept Of Strategy Implementation, Strategy Implementation
And The Strategic Management Process, Mintzberg's Model, The
UNIT I Relation Between Strategy Formulation And Strategy (5 Sessions)
Implemenation, A General Framework For Strategy
Implementation
Implementation approaches
The Concept Fit, The 7-s's Framework, Relationship Of
UNIT II Implementation To Life Cycle, Selecting An Implementation (5 Sessions)
Approach, Strategy Implementation And Stakeholders, general
problems in implementation
Implementation in action
Developing programmes, budgets, and procedures, achieving
UNIT III synergy, designing jobs, resource allocation, managing conflict, (5 Sessions)
managing resistance to change, creating a strategy-supportive
structure, culture and leadership.
MID-TERM EXAMINATION
Implementation at Corporate and Business level
The Concept Of The Center Of Gravity, Strategies Changes -
Integration, Diversification, Mergers, acquisitions and joint
UNIT IV (5 Sessions)
ventures.
Implementing Porter's Generic Strategies, Differentiation Versus
Low-cost Strategies
Strategy Implementation
UNIT V (5 Sessions)
Implementing Strategies: Production/Operations Concerns, HR
 Master of Business Administration 208
Course Curriculum (Session 2015-16)

concerns, Marketing, Finance/Accounting, R&D, and MIS

Issues
Restructuring and Reengineering, execution in turbulent
environment concept of strategy incoherence, dissonance,
agility and resilience
Execution in international context
Strategy Evaluation and Control
Strategy Evaluation, Framework, Characteristics of an Effective
Evaluation System, Contingency Planning, Auditing, enterprise
UNIT VI risk management, Activity based costing. (5 Sessions)
Measuring Performance at corporate and functional level,
Strategic Incentive Management
Control importance and types
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Thompson, Strickland, Gamble & Jain. (2005). Crafting and Executing Strategy. 14th
Edition. New Delhi: Tata McGraw Hill Publication.
Azhar, K. (2008). Business Policy and Strategic Management. New Delhi: Tata McGraw
Hill Publication.
Galbraith, J.R. (2006). Strategy Implementation: The Role of Structure and Process. West
Publishing Company.

Reference Books:
Hamel, G. & Prahalad, C. K. (2003). Competing for the Future. Harvard Business
School.
Johnson, & Scholes. (2006). Exploring Corporate Strategy. Prentice Hall India.
Hunger and Wheelen, (2004). Strategic Management. New Delhi: Pearson Education.
Macmillan, H. & Tampoe, M. (2005). Strategic Management. Oxford University Press.
Pearce II, Robinson Jr., & Mittal. (1999). Strategic Management: Formulation, Implementation
and Control. Tata McGraw Hill
 Master of Business Administration 209
Course Curriculum (Session 2015-16)

Course Outline
Technology Forecasting
Course Code: MBA6026 Year: II Trimester: VI Max. Hours: 30
Preamble: In order to effectively prepare business strategies in the technologically fast-paced worlds
of e-commerce, information technology, and the global economy, it has become important for
companies and policy makers to look into the future with sophisticated models and techniques to
determine the course of technological change. The field of technological forecasting, more commonly
referred to as foresight studies, has emerged as an energetic and vibrant area of study and practice.
This course will provide an insight of technological forecasting with the implementation of some
sophisticated statistical tools. For bringing an adequate understanding of the subject students are
required to make review of regression and time series analysis

.
Objectives of the Course:
This course is designed to enable students:
To understand the key concepts and options in technology forecasting.
To understand models of technology forecasting.
To understand the assessment of technological forecasting.

Purpose and meaning of technology forecasting, characteristics of

a good forecast, methodological foundations, Method Selection ,
UNIT I common errors, Developing technological competencies and (5 Sessions)
creation of sustainable comparative advantages through
technology forecasting, benefits for technology transfer
Planning the Technology Forecast, forecasting project needs,
Organizing and Managing the Technology Forecast, Project
UNIT II Scheduling through PERT, PAC. (5 Sessions)
Technology Delivery System, stakeholder, societal and
institutional context, monitoring process and strategy
Sources of quantitative/qualitative data on technologies: Forecasts
based on human judgments and estimates, Historical
UNIT III (5 Sessions)
analogies,Technology database: Patent searching, Bibliometric
analysis,

MID-TERM EXAMINATION

Forecasting the Market - Qualitative Techniques for Appraising

Market
Potential, A Quantitative ApproachAdoption and
UNIT IV Substitution., Macroeconomic Forecasting, General Equilibrium (5 Sessions)
Models, Institutional Arrangements and the Market, Linear
regression, Fitting time series data to general trend models,
growth and substitution curve models, Systems models
 Master of Business Administration 210
Course Curriculum (Session 2015-16)

Critical success factors in technology forecasting, Impact

Assessment in Technology Forecasting concept and
UNIT V techniques, analysis of technological. Polical, social, economic (5 Sessions)
impact, Impact Evaluation,Cost-Benefit Analysis within and
outside the Organization methods, forecasting accuracy
Combining forecasts, Accounting for Risk and Uncertainty
within organization and outside,Technology Roadmapping,
UNIT VI (5 Sessions)
Strategic Planning for Technology Implementation, uses in
manufacturing, Learning from Past Forecasts and Assessments
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Reference Books:

Strategic Technology Management - Betz. F. - McGraw-Hill.

Management of Technology - Tarek Khalli -, McGraw-Hill.
Strategic Management of Technological Innovation - Schilling - McGraw-Hill, 2nd ed.
Handbook of Technology Management Gaynor, 1996, Tata McGraw Hill.
Forecasting and Management of technology - Alan Thomas
Management of New Technologies for Global Competitiveness Christian N Madu,
1995, Jaico Publishing House.
 Master of Business Administration 211
Course Curriculum (Session 2015-16)

Course Outline
Management of Technology Transfer and Adoption
Course Code: MBA6027 Year: II Trimester: VI Max. Hours: 30
Preamble: This course examines the processes involved in transferring technologies from one
organization or culture to another. First, the broad concept of technology will be examined from
several viewpoints. These include the philosophy of technology, its conceptual organization, and the
technological method. Special emphasis will be placed on the change process and its relationship to the
diffusion of technology. Models that describe technology transfer and the vehicles that facilitate
technology transfer will then be considered. Special emphasis will be placed on the means used to
transfer technologies and the social, cultural, and technological problems that often result. The course
will conclude with the identification of strategies that can be used to facilitate successful technology
transfer and adoption.

Objectives of the Course:

.
This course is designed to enable students:
1. To understand the key concepts and options in technology commercialization.
2. To understand how to assess technologies for their commercialization potential.
3. To understand the steps that a technology goes through in the journey from the laboratory
to the marketplace.
4. To explore the roles that intellectual property protection and licensing play in the
commercialization process.

Purpose and meaning of technology transfer, Ways of technology

transfer, technology transfer process, technology transfer agents,
UNIT I constituents of technology transfer, factors affecting technology , (5 Sessions)
technology transfer checklist, benefits for technology transfer
Technology transfer team and their responsibility, Seven Cs for
the Successful Transfer - Context , Challenges : Shortfalls in
Technology Creation, Choice: Technology Needs Assessment,
UNIT II (5 Sessions)
Existence of Viable Technology Alternatives, Functions of
Technology Assessment, Certainty - Ensuring Effective Use of
Analytical, Assessment and Other Decision Support Tools
Communication, Capacity : Fostering Innovation, Applied
Research and Development, Developing and Enhancing Human
UNIT III Capabilities, Commitment - Sustainable Markets for (5 Sessions)
Environmentally Sound Technologies

MID-TERM EXAMINATION

UNIT IV Ensuring Macroeconomic Policy Frameworks Minimize (5 Sessions)

 Master of Business Administration 212
Course Curriculum (Session 2015-16)

uncertainties, Policy dimension and regulatory frameworks,

From technology transfer to technological learning capabilities,
Networking for Technology Acquisition and Transfer, Financial
aspects, structuring agreements
Impact of adoption of new technologies, Alternate models for
technology transfer, Techonology transfer : problems and
UNIT V prospects, Knowledge and technology transfer grid (5 Sessions)
Technology transfer as collaborative learning, Technology
diffusion and organizational learning
Patterns and Criticisms of TT, India and Technology Transfer:
Positions, Barriers and Options, Technology transfer
UNIT VI Agreements in India, international technology transfer process, (5 Sessions)
Legal issues in technology transfer, Cross cultural issues

* Provision for presentations / assignments / case analysis in additional sessions

** 1 Session = 60 Minutes

Text Books:
Technology Transfer: Strategic Management in Developing Countries-Goel Cohen, 2004,
Sage Publications Ltd.
Handbook of Technology Management Gaynor, 1996, Tata Mcgraw Hill.

Reference Books:

A Macro Perspective on Technology Transfer -Allan C. Reddy, 1996, Greenwood

Publishing Group
Global Perspectives on Technology Transfer and Commercialization- John Sibley Butler,
2011, Edward Elgar Publishing
Theory of Science and Technology Transfer and Applications- Siegeng Liu, 2009, Taylor
& Francis
 Master of Business Administration 213
Course Curriculum (Session 2015-16)

Course Outline
Service Operations Management
Course Code: MBA6028 Year: II Trimester: VI Max. Hours:
Preamble: In todays highly competitive era firms are using service as tool for differetntiation.It has
become very important to understand the nature of services and the ways to manage them effectively
and efficiently. In the same regard this course has been designed, which will cover various aspects of
service operations management. The students are required to review the fundamentals of Service
marketing as well as fundamentals of Operations management, so that they can easily assimilate the
subject matter.

Objectives of the Course:

After, completion of the course the students will be able to:

Understand the key concepts of service operation.

Analyze the process of service designing.
Understand various models of service quality
Introduction of service operations management, types of services
UNIT I and processes, service matrix , retail service layout:-service-scape (5 Sessions)
and ambient conditions , spatial layout and functionality.
New Service Development - Designing of Service delivery
UNIT II Mechanism: Service Blue-printing Management of Service (5 Sessions)
Experience - Front-office Back-office Interface .
Service Quality: Concept, Models-GAP, SERVQUAL,
UNIT III SERVPERF - Gronroos model, Complaint management, Service (5 Sessions)
Encounter, Service Recovery Service Guarantee.
MID-TERM EXAMINATION
Service designs:-Product line approach , Self service Approach ,
Personal Attention approach, Waiting line management-Queuing
UNIT IV (7 Sessions)
system ,Waiting line models , Introduction to computer
simulation of waiting line.
Service supply chain models, service outsourcing , Inventory
UNIT V (5 Sessions)
Management in Services, Productivity and Performance measurement,
IT enabled Customer Service: Call Centre Operations,
UNIT VI (3 Sessions)
Webenabled Services, ERP enabled Services, Tele marketing.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Reference Books:
Operations management Richard B. Chase TMH.
 Master of Business Administration 214
Course Curriculum (Session 2015-16)

Production and operations management Kanishka Bedi -, Oxford

Production and operations management SN Chary TMH.
Service Operations Management: Improving Service Delivery Robert Johnston, Pearson
 Master of Business Administration 215
Course Curriculum (Session 2015-16)

Course Outline
Total Productivity Management
Course Code: MBA6029 Year: II Trimester: VI Max. Hours: 30

Preamble: In todays highly competitive era fitness of firm is very significant as far as
manufacturing is concern. In this regard maintenance plays an important role.This course
provides a framework to understand the fundamentals of TPM. The course will also examine
today's critical strategic issues such as role of IT and HR in TPM.

Objectives of the Course:

To understand the Total Productive Management concept and principles and the various
tools available to achieve Total Productive Management.
To understand the role of IT in TPM .

Introduction of TPM: Definition and features ,Stages of TPM:

UNIT I Preparation, Initial implementation stage, Full implementation (3 Sessions)
stage, Interlink-age of TPM with other functional departments.
Equipment effectiveness and types of losses ,suspension loss-
plant maintenance loss, productionadjustment loss , Downtime
loss ,equipment failure loss- process failure loss,Speed
loss,regularproduction loss- irregular production loss- Defect
UNIT II (7 Sessions)
Loss- Process defect loss,loss which caused byrework,overall
Equipment Effectiveness (OEE),TPM Principles and Zero
failures.

Introduction to jishu hozen (autonomous maintenance) ,steps-

intial cleanup
preventive measures Preparing autonomous standards for TPM
autonomous inspection standardization - autonomous
UNIT III management,Institutionalize Jishu Hozen - Cause and (5 Sessions)
effectdiagram,ten kinds of human errors different kinds of
defects.

MID-TERM EXAMINATION
Introduction to Kaizen activities, Mode of failure, collection and
analysis of data, Sporadic and regular failures, causes for machine
UNIT IV deterioration, design inadequacies, Periodical and predictive (5 Sessions)
maintenance.
 Master of Business Administration 216
Course Curriculum (Session 2015-16)

Introduction to Kbestu kaizen, defining the contributory

problem and collection of data, categorise loss plan , Hinhitsu
UNIT V (5 Sessions)
Hozen zero defect quality maintenance ,eight pillars of TPM five
principles of TPM

Human factors in maintenance ,maintenance manuals

,maintenance staffing methods, queuing applications, simulation,
spare parts management, maintenance planning and scheduling
UNIT VI Condition Monitoring Techniques Vibration Monitoring, (5 Sessions)
Signature Analysis Wear Debris Monitoring Maintenance
Management Information System - Expert systems
Corrosion Monitoring and Control.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
Dale H.Besterfiled, et al., Total Quality Management, Pearson Education, Inc. 2003.
(Indian reprint 2004). ISBN 81-297-0260-6.

Reference Books:
James R.Evans & William M.Lidsay, The Management and Control of Quality, (5th
Edition), South-Western (Thomson Learning), 2002 (ISBN 0-324-06680-5).
Feigenbaum.A.V. Total Quality Management, McGraw-Hill, 1991.
Oakland.J.S. Total Quality Management, Butterworth Hcinemann Ltd., Oxford, 1989.
Narayana V. and Sreenivasan, N.S. Quality Management Concepts and Tasks, New Age
International 1996.
Zeiri. Total Quality Management for Engineers, Wood Head Publishers, 1991.
Lt. Gen. H.LaI, "Total Quality management", Wiley Eastern Limited, 1990. .
Greg Bounds. Beyond Total Quality Management. McGraw Hill, 1994. 3. Menon, H.G,
"TQM in New Product manufacturing", McGraw Hill 1992
 Master of Business Administration 217
Course Curriculum (Session 2015-16)

Course Outline
Purchase Manageme nt
Course Code: MBA6030 Year: II Trimester: VI Max. Hours: 30
Preamble: Purchasing is an integral part of any organization. The role of purchasing is not
only limited to the procurement of materials but now a days it is also considered as a medium
for gaining competitive advantage. This course puts emphasis on the fact that how purchasing
can be a key to success for any organization.

Objectives of the Course:

To explain the social fundamentals of purchasing management.
To understand policies and procedures of purchasing
To understand the role of purchasing in strategic decision making
The role of purchasing in business, relationship with other
departments, procedures, forms and records, basic
UNIT I policies/planning, organization, purchasing control, budgeting,
(5 Sessions)
purchasing ethics/ public relations
Sourcing, quality, quality control, quantity determination, right
UNIT II (5 Sessions)
time, price, surplus materials
Purchasing capital equipment, contract buying, retail buying,
engineering and construction contracting, state and institutional
UNIT III purchasing, international buying, make or buy, negotiations, (5 Sessions)
purchasing research/value analysis, measuring purchasing
performance.
MID-TERM EXAMINATION
Purchasing Function Objectives, Scope and Importance,
Organisation for Purchasing, Centralisation vs. Decentralisation,
Delegation of Powers, Purchasing Cycle Elements and their
UNIT IV (5 Sessions)
Importance, Purchase Policies and Procedures, 5Rs of
Purchasing and Related issues, Technical, Commercial and
Legal Aspects of Purchasing
Import Policy and Procedures Capital Goods and Project
Imports, Spares, Consumables and Components, Specific
UNIT V Licensing Provisions, Project Buying and Related Aspects, (5 Sessions)
Vendor Rating and Source Location, Negotiations in
Purchasing, Outsourcing Management
strategic purchasing management, the future of purchasing:
developing lean supply, partnership sourcing, network souring,
UNIT VI (5 Sessions)
benchmarking, buying decision models, purchasing market
research, the role of information technology in purchasing and
 Master of Business Administration 218
Course Curriculum (Session 2015-16)

the portfolio of purchasing skills..

* Provision for presentations / assignments / case analysis in additional sessions

** 1 Session = 60 Minutes

Reference Books:
Monczka, Robert, Trent, Robert and Handfield, Robert, Purchasing and Supply Chain
Management, 3rd. Edition, Cincinnati, Ohio: Thomson South-Western College
Publishing, 2005.