VP-Atm Report II 2014-Digiversion
VP-Atm Report II 2014-Digiversion
BENCHMARKING
STUDY 2014
AND INDUSTRY
REPORT
Published by
Value Partners Management Consulting Ltd
Kings Buildings, 7th Floor,
16 Smith Square, London SW1P 3HQ, UK
February 2014
Written by
Francesco Burelli, Andrey Gorelikov,
Marco Labianca
valuepartners.com
atmia.com
Copyright
Value Partners Management Consulting Limited
All rights reserved
CONTENTS
1 Executive Summary 5
2 Introduction 9
6
Conclusions 39
Disclaimer: This report illustrates some of the key general findings of the ATMIA Benchmarking
Study 2014 developed jointly by ATMIA and Value Partners, with the addition of industry
trends, analysis and commentary from Value Partners.
Participation in the ATM Benchmarking study is strictly confidential and selected examples
mentioned in the Value Partners commentary section on industry trends do not necessarily imply
participation to the ATM Benchmarking study.
45
FOREWORD
Michael Lee
CEO
ATMIA
67
1Executive summary
ATMs continue to be one of the main Cash re-circulation assumed a key role
touch-points for the customers of in the reduction of the cost of cash,
financial institutions. Growth rates of the benefiting not only the financial servic-
number of ATMs, transacted volumes es institutions that adopt them, but the
and values are different among the economy and society at large by reduc-
regions of the world, but mostly exceed- ing the amount of cash in circulation.
ing the GDP growth rates, underling the
importance and potential of the ATM The general findings of the previous
channel. Following the success of its study have been confirmed during the
first ATM Benchmarking Study of 2012, course of the Benchmarking Study
ATMIA has once again, undertaken a 2014, with significant cost disparities
global ATM benchmarking exercise in being outlined across a number of cost
collaboration with Value Partners. metrics regardless that overall cost
A total of 42 survey respondents have efficiencies appear, in general, to be
participated. Once again uptake has improving. Amongst the most impor-
seen the participation of some of the tant findings of the study has been the
largest ATM operators globally, in- highly diverse cost of cash, hardware
cluding banks and Independent ATM and transaction processing for partici-
deployers, some of which took part at pants in the survey, despite the broadly
group level with multiple subsidiaries similar nature of ATM operations
submitting their data so benefiting from globally. Once again, little correlation
intra-group benchmarks and a view between the size, location, or type of
of in-house best-practices. The value ATM operator and their costs was found
and the interest for such an exercise in the analysis.
was once again confirmed by the fact
that two thirds of the participants of
2012 have joined again this important
ATMIAs initiative.
89
2
INTRODUCTION
1
Source: Timetric 2014 Automatic Teller Machines (ATMs) Despite this rapid growth, penetration
2
ATMIA and Value Partners, ATM remain one of the main channels for and access to ATMs remain unevenly
Benchmarking Study 2012 and
Industry Report
the provision of retail banking services. distributed, as reported by the World-
3
Source: Global Partnership Their importance is proved by the con- Bank, 3 with South Asia and Sub-Saha-
for Financial Inclusion, financial tinuous growth of the channel in terms ran Africa being the regions with the
inclusions indicators 2014
of the number of ATM units installed highest growth, albeit from a very low
and the volume and value of transac- baseline.
tions. Different regions show different
rates of growth, with a common growth The ATM industrys offering has evolved
trend for rates of growth that exceed significantly since its inception in the
GDP growth. This points to the fact that early 1960s, becoming a key enabler of
financial institutions are continuing to branch innovation, and now evolving in
invest in this self-service channel, but parallel to internet banking and newly
also that retail and SME consumers developing mobile banking channel,
continue to use this important banking developing its role from a pure teller
touch-point to access their funds. Over- substitution / cash dispensing service to
all, industry research estimates that the being one of, if not in many cases, the
number of installed ATMs units was over most important touch-point between a
2.75m in 2013, and is forecasted to grow financial services organisation and its
to over 3.22m by 2016, a 17% increase retail and SME customers. ATMs keep
over a 3-year period. providing a low-cost-to-serve channel
to financial institutions for an increasing
The overall value of cash dispensed in number of services ranging from access
2013 is estimated to $10.47tn,1 with an to current account funds and informa-
increase of 26% over the same time- tion, enabling cash and cheque deposits
frame to over $13.19tn. This cash dis- and now enabling access to a wider
pensed through ATMs remains critical to range of services. Within this context,
future cash accessibility and wider glo- ATMs keep playing a key role for the
bal economic development, despite the reduction of the cost of cash through
crucial and growing role that electronic re-circulation, benefitting not only the
payment methods will play, and the financial services institutions that adopt
increasing penetration and rapid pace them, but the economy and society at
of innovation in the non-cash payments large by reducing the amount of cash in
landscape that will be complementary circulation.
to the functions enabled by ATMs.
3,000
3%
2,500 4%
+8%
12%
2,000
6%
1,500
1,000
12%
500
0
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
06-16
+6% CAGR
80,000
4%
70,000
6%
60,000
+12% 21%
50,000
40,000
4%
30,000
20,000
13%
10,000
0
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
06-16
CAGR
14,000
+9%
13,000
2%
12,000
12%
11,000
10,000 21%
9,000 +13%
8,000
7%
7,000
6,000
5,000
4,000
3,000 16%
2,000
1,000
0
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
North America South&Central America Middle East & Africa Europe Asia Pacific
210
2%
200
190
180
5%
50
40
7%
4%
30
17%
20
10
63%
27%
0
2004 2005 2006 2007 2008 2009 2010 2011 2012
North America East Asia & Pacific Middle East & Africa Sub-Saharan Africa
Europe Latin America & Caribbean South Asia
AUSTRALIA CHINA
MILLIONS
MILLIONS
-1% +22%
1,000 12,000
11,453
870 10,000
800 563 851 844 827 10,313
8,000
600 8,359
6,000
6,358
400 5,175
4,000
200 2,000
0 0
2008 2009 2010 2011 2012 2008 2009 2010 2011 2012
0 0
5,269
50 5,000 6,722
9,187
100 10,000
12,352
154 156 155 154 152 15,264
150 15,000
CNY BN
0%
5% 5%
4% 4%
3% 3%
2% 2%
1% 1%
0% 0%
2008
2009
2010
2011
2012
2008
2009
2010
2011
2012
0%
0%
+7%
94% 95%
81% 81%
68% 73%
+3%
15% 16%
2011 2012 2011 2012 2011 2012 2011 2012
+2% +1%
+20% +2%
77% 79% 76% 77%
+36% +4%
49% 50% 51%
41%
29% 26% 27%
21%
2011 2012 2011 2012 2011 2012 2011 2012 2011 2012 2011 2012
During 2013, Value Partners, in partner- Anonymous data was gathered in the
ship with ATMIA, collected statistics from following areas of ATM management:
42 ATM operators, in order to expand,
update and build upon the insightful uti- General Estate Statistics (e.g. the
lisation and cost benchmarking baseline size and offering of the respondents
developed previously. Sixteen of these ATM estate)
responses were from Europe, ten from
Asia, five from Middle East and Africa Cash Management (e.g. replenish-
and eleven from the Americas. ment and reliability information)
YES NO
0% 100%
1819
5
Key findings of the ATMIA
Benchmarking Study 2014
7
Source: KL Guide, ATM 5.1. Cost metrics and performance This counterintuitive conclusion sug-
Software Trends and Analysis, monitoring gested that ATM Operators were not
6th Edition, 2013
While ATM operators were especially able to fully leverage scale to drive
8
Asian Banker Research, 2011,
Understanding the cost keen to bring down expenditure in a pe- cost efficiency and that there was a
of handling cash in Asia Pacific riod of economic crisis, despite the signs significant potential for optimising ATM
Building an integrated cash
supply chain to improve cash of economic recovery in many markets, operations. The instances in which the
handling efficiency financial institutions are now facing the lack of correlation was outlined during
challenge of tighter capital regulatory the course of the previous study match
requirements. Cost control has always the findings of this second benchmark-
been an important area of focus for all ing exercise.
parts of the banking industry and this
keeps being of particular importance in 5.1.1. Transaction processing
the capital intensive ATM industry. Cost Although management theory assumes
efficiency is a key requisite to profitably that the size of operations is one of
operate a business within a channel the most critical drivers for variable
that absorbs a relatively higher liquidity unit cost, such as processing, as a
compared to other business lines of the result of economies of scale, this was
financial services industry. once again - not found to be the case
amongst the respondents to the ATMIA
Cutting operational costs is by far the Benchmarking Study 2014.
most critical change as highlighted
by the 2013 ATM Software Trends and This is also in line with Value Partners
Analysis report7. Improving functional- experiences in the card issuing and POS
ity for the customer was the second, acceptance industries, again, proving
followed by integration with other to be the case in the ATM industry.
self-service channels. In light of this, the Once again, there are a number of
comparison of cost indicators across potential explanations for this, ranging
the 2012 and 2014 benchmarking study from contract management to a lack
is pointing to an indicative, general cost of price transparency from vendors
reduction of about 7-8% on average. and, in some markets, competitiveness
After investigating such cost perform- with regards to alternative processing,
ance improvements, participants appear platform providers and outsourcers.
to have benefitted by technology up-
grades, modernisation of ATM portfolios Labour also remains a prominent cost
and an overall refinement of manage- for ATM operators, especially in mature
ment practices. markets where technology outsourc-
ing and process streamlining have
One of the key findings of the previous already reduced costs such as machine
ATMIA ATM Benchmarking Study 2012 downtime8 . Automated fault-detection
consisted in outlining the lack of cost systems, integrated servicing and re-
advantage provided by economies of plenishment schedules and centralised
scale in this channel. ATM software environments continue to
be potential ways in which ATM opera-
tors may control their costs.
Number of transactions
(-)R 2 = 0,55
vAverage value of cash held in an ATM
What is your vendor policy? If you have a multi vendor policy, What methods do you use to identify
how many vendors do you use? errors at ATMs?
100% MULTI
VENDOR Outcourced
3
Audits
2
Real time
monitoring
0% 80%
0% 100%
0%
Hourly Daily Weekly Monthly
2425
Differently from the previous sample, During the course of this ATM Bench-
this time around, few participating or- marking study, the majority of ATM
ganisations are monitoring the perform- operators do not appear to be planning
ance of their ATM estate on an hourly to improve their monitoring capability,
basis, frequency that would appear to largely through investment in software.
be connected to higher availability.
Overall, the survey found a relationship
In terms of the parties directly responsi- between more frequent and accurate
ble for the creation of ATM performance monitoring and better network
reports, it seems that this sample makes performance (downtime / uptime)
less recourse to outsourcing with one and pointed towards a potential
organisation in particular in-sourcing its association between a more detailed
performance monitoring which during approach to performance management
the course of the previous ATM Bench- and lower operating costs, cash man-
marking Study was provided by a third agement and transaction processing
party provider. costs in particular.
What is your approach Are you planning any investment to improve/upgrade your
to performance monitoring? monitoring capability? If yes, please specify
None (outsourced)
Performance of outsourced
ATM management
Problem handling
and response times
Transaction data
Type of fault
0%
0% 100%
Source: ATMIA Benchmarking Study 2013, ATMIA Benchmarking Study 2014, Value Partners Analysis
CCTV coverage
0%
0%
100%
100%
5.2. Fraud and dispute management
Fraud is and will remain a serious chal- While disputes can originate from
lenge to the industry and is an area causes other than fraud (e.g. card-
in which all participants appear to be holder errors, processing errors, etc.),
investing significantly. The amount of the analysis has outlined a correlation
investment is not yet at the same level between the number of fraud cases
as those absorbed by the estate invest- and the number of disputes and their
ment or by cash float, but is increasing respective unit cost.
rapidly versus other operational costs. Once again, on the basis of the data
Once again, the survey found a high analysed during the course of this
level of variability between the levels round of benchmarking, fraud is to-
of fraud experienced by respondents gether with malfuctionings - appearing
with most organisations participating to to be a key driver of dispute cases and
both rounds of benchmarking, reporting their associated costs.
higher fraud losses.
Number of fraud Do you have other security measures in your Real Estate?
cases per ATM If yes, how many?
100% 100% NO
1-3
YES
Benchmarking
Benchmarking
Study 2014
Study 2012
ATMIA
ATMIA
+10
0% 0%
+166.4%
+46.9%
100 100
-95.9%
Number
of dispute
cases per
transaction
-85.6%
Cost
per dispute
100 100
-44.5%
TOTAL
MARGIN
-192.4%
Average
transaction
margin
2829
5.4. Complaint management Over half of recorded complaints
ATM Operators are investing considera- appear to be originating from card
bly in performance monitoring activities, captured due to an ATM malfunction
mostly with the aim to maximise ATM and just over a quarter is due to cash
availability and avoid downtime. not dispensed despite the account
While most participants monitor and being debited due to a malfunction.
manage the performance of their ATMs As a channel there is great effort be-
through a variety of ATM reports, ing invested to ensure availability and
only few - about a quarter of the total avoiding poor service but, data appears
number of participants - collect data on to indicate that very few ATM opera-
complaints from card-holders. Of these, tors are taking in account factors like
the vast majority has implemented a customer satisfaction.
formal complaint handling policy.
This latter include the option of a formal The analysis did not venture into inves-
compensation for the lack of service to tigating the rationale for such a choice
disgruntled cardholders. but the findings have outlined that
there may be an untapped opportunity
to leverage customer satisfaction as a
source of competitive advantage.
This would need to be investigated and
validated based on the competitive
landscape and characteristics of each
estate.
COMPLAINTS MANAGEMENT
Participants collect data Do you have Is compensation offered?
on complaints a complaint policy?
100% NO NO 100%
NO
YES
YES
YES
0% 0%
Cash retracted
couponing
Printed receipts
PIN services
Mini statements
Mobile top-ups
Bill payments
Intelligent deposit
Other
Couponing
Payment of taxes/fines
Loyalty rewards
FX Remittances
Travel tickets
E-Wallet top up
Road tolls
Licences
Lottery tickets
Stamps sales
Event Tickets
100%
100%
This trend toward multifunctionality is The second is complexity, with mul-
not limited to mature ATM markets, but tifunctionality necessarily involving
is common throughout geographies. As connections with 3rd party telecom-
this trend continues, the two potential munication networks, with all the
challenges highlights in the previous interoperability and reliability issues this
ATM Benchmarking Study 2012 are implies.
starting to be addressed by ATM opera-
tors. The first is related to cost man- The current study analysed a shift in
agement, with the increase in available multi-functionality trends compared to
services requiring a constant review of two years ago; after that most par-
how to best optimise ATM expenditure. ticipating organisations having imple-
mented functionalities that were on
their wish lists during the course of the
Value Added Services advertising previous study.
Do participants undertake sales or marketing?
If yes, what type? Nowadays attention and plans are be-
ing paid to fewer value added services
and with ATM Operators starting to
Generic
100% NO selectively dismiss a few services, in a
Cardholder-specific
drive to optimise queues at ATM or that
Split between on us and
not on us customers are not profitable or not taken up by
YES consumers as expected.
0%
Do participants advertise on behalf of 3rd parties? What are the most popular
If no, why? or frequently transacted services?
YES OtheR
Incompatible technology
Company Policy
0% Other 0% 80%
3435
Selective multifunctionality is the As referred to previously, the content
ATM business model of the future of this report refers to the general
In line with what the conclusions results of the ATMIA ATM Benchmark-
and findings of the 2012 Study, ing Study 2014 and are general
multifunctionality is now an estab- in nature. Survey participants have
lished, dominant business model exclusive access to the full findings
for ATMs. ATM operators appear and are provided with a customised
to be developing selective approach- report detailing their performance
es to multi-functionality with some relative to a number of benchmarks.
Value Added Services being phased
out in parallel to a more selective If you would like to participate in the
approach to Value Added Services survey in future years, please contact
being implanted in evolving the role your ATMIA regional director or write to
of the ATM. [email protected].
Value Partners has an Over the last 21 years we Founded in Milan in 1993,
established financial have delivered real ben- Value Partners rapid
institutions practice with efits for our clients, 60% of growth testifies to the val-
a track record in cards, whom have been with us ue it has created for clients
payments and transaction for over 10 years, build- over time. Today, it draws
banking. Over a quarter ing on our deep industry on 20 partners and over
of our projects are now on insights into key issues for 250 professionals from 23
behalf of financial institu- these sectors. Value Part- nations, working out of
tions. We have completed ners has played a primary offices in Milan, London,
projects with top banks, role in the development of Istanbul, Dubai, So Paulo,
issuers, acquirers, proc- innovative solutions, espe- Buenos Aires, Beijing,
essors and payments cially those at the cross- Hong Kong and Singapore.
schemes. roads between industries. Value Partners has built a
We have assisted 3 of the portfolio of more than 350
The firm also works across worlds top 5 banks, the international clients from
all sectors of the telecom- leading European financial the original 10 in 1993
munications and digital institutions and the main with a worldwide revenue
marketplace, as one of telecoms operators in mix.
the largest TMT practices Europe, Asia, Middle East
worldwide. This, together and Latin America. valuepartners.com
with our thought leader-
ship position in the finan- We serve the largest
cial services industry, has private equity firms with
enabled Value Partners an interest in financial
to excel within the context services, telco and media
of industry convergence. industry. Value Partners
helps its clients adapt
their business models in
an increasingly complex
business environment,
to maximise impact and
returns in the financial
services, payments, telco,
technology and digital
media spaces.
3637
About
ATMIA
The ATM Industry Associa- ATMIA has chapters ATMIAs provides a one-
tion, founded in 1997, is a around the world in the stop online resource for
global non-profit trade as- United States, Canada, Eu- member information with
sociation with over 4,000 rope, India, Latin America, security best practices,
members in 60 countries. Asia-Pacific, Asia, Africa industry white papers,
The membership base and the Middle East. articles, research findings,
covers the full range of ATM business efficiency
this worldwide industry ATMIA has just launched a best practices, compliance
comprising over 2.3million new international certified material, Corporate Gov-
installed ATMs. eTraining programme for ernance best practices,
ATM Operators (for both Glossary of ATM Terms, a
banks and independent Gallery of Technology, on-
ATM deployers. In addi- line ATM Risk Assessment
tion, the association runs system, industry calendar
an ATMIA Consulting and and more.
Training practice as well
as a range of industry atmia.com
committees to deal with
Government Relations and
regulatory monitoring,
ATM security, best prac-
tices and ATM deployer
issues.