The Football Coaching Process

An Official FFA Publication

Kelly Cross

1
2
If you cant describe what youre doing as a process,
then you dont know what youre doing

W. Edwards Deming

3
 Football Federation Australia
Technical Department
Advanced Coach Education
January 2013

Technical Director Han Berger

Written by Kelly Cross

Additional Material Han Berger

Rob Sherman
Raymond Verheijen
Professor A. Mark Williams

All rights reserved

Unauthorised copying and distribution prohibited

(All references to gender are intended to be neutral)

4
PREFACE:

Football is one of the most difficult games to learn and master. The range of skills
and techniques required, using almost every part of the body, to control and move
the ball through a 360-degree spectrum of possibilities, under regular pressure from
opponents, means that a lengthy period of practice, training and development is
necessary for each individual player. The additional complexity of the game in terms
of decision-making and the constant challenge of correct off-the-ball positioning
increase the difficulty of the learning process.

Players also need to learn how to function as part of a team, interacting with their
ten team-mates while dealing with the actions of their eleven opponents; they need
to be aware of the various tasks required of the team, and the many and varied
individual player tasks.

It is perhaps stating the obvious to the reader when I stress how difficult it is to play
football.

However, despite the widely-held acceptance that it takes a long time to learn how
to play football, there seems to be a very common perception that it should not take
very long to learn how to coach it.

If it takes around ten solid years of effort and practice to learn how to play,
mastering perhaps one or two positions in the team, why should it take any less than
that to be the one who knows EVERYONES role, the one who makes the WHOLE
TEAM tick, the one who can plan and conduct training sessions to MAKE THE WHOLE
TEAM BETTER, the one who can observe and analyse WHOLE TEAM PERFORMANCE
ON MATCH-DAY, seeing the problems and IDENTIFYING SOLUTIONS, the one who
DRIVES, INSPIRES AND DEVELOPS ALL PLAYERS AND STAFF, with a special
combination of PLANNING, COMMUNICATION AND LEADERSHIP SKILLS?

It is clear that learning to be an effective team coach, like learning to be a player, is a

process that takes a lot of time, effort and practice.

This book is all about this PROCESS: by helping the reader to see and understand the
logical and connected PROCESS which underpins the act of effective coaching, it is
hoped that we will develop a much larger pool of successful and perceptive coaches
who will push Australian players to a higher level.

Coaching is a profession, and a difficult one; however, we believe that our role in
Coach Education is to make sure that learning the trade is not any more difficult than
it needs to be. We hope the clear and logical process outlined in this book and on
our courses will assist you in reaching your coaching goals.

In essence, this manual aims to provide the theoretical background for the practical
application of the coaching art. The real learning is in the doing; attending a
coaching course is a key part of a coachs development, but there must also be a
period of practice and reflection to ensure steady improvement.
5
This publication is intended as a resource for those attending FFAs Advanced
Coaching Courses and also as a guidebook for all involved in football, whether as
coaches or administrators.

We have a lofty long-term objective for football in Australia world leader in the
world game - but the only way we will get there is with a united and concerted
effort by everyone in the game.

I wish you the very best of luck in your coaching career and look forward to your
support in driving Australian football towards world-class performance.

Kelly Cross
Assistant National Technical Director
Football Federation Australia

6
Contents
Introduction - The FFA Coaching Expertise Model ................................................. 11
Part One Senior Football ...................................................................................... 15
Chapter 1 - Why? ................................................................................................ 16
Chapter 2 What is Football? .............................................................................. 18
Chapter 3 - Football Philosophy and Vision ......................................................... 21
The FFA Philosophy on Football - Opinions and beliefs .................................. 22
From Philosophy to Vision .............................................................................. 22
Pro-active or re-active? ............................................................................... 22
Possession-based or Direct Play? ................................................................ 23
Individual Skill and Combination Play ............................................................. 28
Counter-attacking ............................................................................................ 28
Mental Strength ............................................................................................... 29
Approach to Defending .................................................................................... 30
Summary of key points: ................................................................................... 31
National Playing Style Statement ..................................................................... 32
Playing Style comes before Formation ............................................................. 33
Chapter 4 - The Team Model ............................................................................... 36
Main Moments and Key Principles .................................................................. 37
Team Tasks, Player Tasks, Player Actions ....................................................... 38
Chapter 5 Analyse Football............................................................................... 43
Identifying Football Problems .......................................................................... 43
Chapter 6 - Age-appropriate stages in developing football players ...................... 52
The FFA Building Blocks ................................................................................ 53
Chapter 7 - Who are we trying to develop? .......................................................... 59
Perception Decision Execution................................................................... 59
Chapter 8 - How should we coach? ...................................................................... 65
The Holistic v Isolated debate ..................................................................... 65
The Holistic Approach ..................................................................................... 66
Holistic Teaching............................................................................................. 68
Chapter 9 Planning a Training Session 1 ........................................................... 72
The Session Objective ..................................................................................... 73
Chapter 10 Planning a Training Session 2 ......................................................... 78
Training Session Content ................................................................................. 78
The Game Training Exercise ........................................................................... 83
The Training Game .......................................................................................... 85
Passing Practices ............................................................................................. 86
Positioning Games ........................................................................................... 90
Chapter 11 - Conducting a Training Session 1 ..................................................... 98
7
 Main behaviour in Passing Practices: ............................................................... 99
Main behaviour in Positioning Games and Game Training: ............................ 101
Main behaviour in Training Game: ................................................................ 107
Framing the session ..................................................................................... 109
Wrap up ...................................................................................................... 112
The Animation stage ................................................................................... 112
The Foundation stage .................................................................................. 113
The Conclusion stage .................................................................................. 114
Chapter 12 - Communication ............................................................................. 117
Chapter 13 - Conducting a Training Session 2 ................................................... 126
The Checklist................................................................................................. 129
The Teaching Process .................................................................................... 132
Task Observation - Intervention .................................................................. 134
Freezing the action: ....................................................................................... 140
Chapter 14 The Whole Process ....................................................................... 143
The process for planning a Training session: .................................................. 143
The process for conducting a Training session: .............................................. 144
Part Two Youth Football .................................................................................... 145
Chapter 1 - Who are we trying to develop? ........................................................ 146
Physical and Mental characteristics of 9-17 year olds..................................... 146
Chapter 2 - What is Youth Development? .......................................................... 151
Properly-planned Youth Development ........................................................... 151
The Team Model is the point of reference for all coaches .............................. 151
Age-appropriate Coaching ............................................................................. 153
Chapter 3 - Why Youth Development? .............................................................. 156
Problem Prevention is the key ..................................................................... 156
Chapter 4 - 4-year plan for the Game Training phase ......................................... 158
Planning Guidelines ....................................................................................... 158
Rotating the Four Main Moments to develop the Playing Style ...................... 159
Teaching the Key Principles within the Four Main Moments to develop the
Playing Style ................................................................................................. 161
The Plan is only a Guide ................................................................................ 163
Assessing Performance in matches ................................................................ 163
Fitness Training ............................................................................................. 164
Number of Training Sessions per week .......................................................... 165
Chapter 5 - Planning the Individual Game Training Sessions ............................ 166
Chapter 6 - Conducting the Game Training Session ........................................... 169
Chapter 7 - Why Skill? ...................................................................................... 171
Special players who decide matches .............................................................. 172

8
Chapter 8 - What Skills are necessary in Football?............................................. 174
Four Core Skills and Two Constants ......................................................... 178
Chapter 9 - Four-Year plan for the Skill Acquisition phase ................................ 181
Rotating the Four Core Skills to develop the Playing Style ............................ 182
Fitness Training ............................................................................................. 187
Training Sessions per week ............................................................................ 188
Chapter 10 - Planning the Individual Skill Acquisition Sessions (1) ................... 189
Chapter 11a - How do we define Football Skill? ............................................. 192
What is Football Skill? .................................................................................. 193
Perception Decision - Execution ................................................................. 195
Chapter 11b - What exercises are best for developing football skill? .................. 200
The development of football skill is inseparable from the development of
perceptual expertise ...................................................................................... 200
Game Intelligence ....................................................................................... 201
Challenge or success? ............................................................................... 202
From the game to training .............................................................................. 203
Necessary elements of training to maximise skill learning ............................. 205
Chapter 11c - Training Session Components for the Skill Acquisition Phase ..... 207
FFAs Three Session Components for the Skill Acquisition Phase ................. 207
1. Skill Introduction ....................................................................................... 208
2. Skill Training ............................................................................................. 209
3. Skill Game ................................................................................................. 209
Chapter 11d - Skill Acquisition Session Planning Process.................................. 211
Plan the main teaching part first! ................................................................... 211
Chapter 11e - The Script .................................................................................... 214
The Script Skill Acquisition Phase .............................................................. 216
Chapter 12 - Conducting the Skill Acquisition Training Session ........................ 218
Intervention is the key to effective coaching ................................................ 222
Feedback ....................................................................................................... 223
How often should the coach give feedback? ................................................... 226
Research into talent development ................................................................... 227
You talk too much! ..................................................................................... 229
Special qualities ............................................................................................. 230
Chapter 13 - Talent Identification ...................................................................... 232
What is Talent and how do we identify it? ................................................... 233
Why Talent Identification? ............................................................................ 234
How to conduct Talent Identification? ........................................................... 234
1. Selection criteria ........................................................................................ 234
Fitness ........................................................................................................... 235

9
 Relative Age Effect ....................................................................................... 236
2. Identification tool ...................................................................................... 237
Advice when finalizing selections: ................................................................. 239
Who carries out Talent Identification? ........................................................... 239
How should trialling be conducted? ............................................................... 240
Identification activities .................................................................................. 241
Chapter 14 - Match Day Competencies for Youth Coaches ................................ 243
Match Day Guidelines: .................................................................................. 244
Focus ............................................................................................................. 245
Performance .................................................................................................. 246
Re-Focus ....................................................................................................... 247
Chapter 15 -Management for Youth Coaches and Clubs .................................... 248
Manage Self .................................................................................................. 248
Manage Others .............................................................................................. 250
What are they key elements of Youth Development Structures? ..................... 251
Finding the right coaches ............................................................................... 252
What other considerations are important in the Youth Department set-up?..... 253
Technology.................................................................................................... 255
Monitoring Workloads ................................................................................... 257
Appendices............................................................................................................ 259
1: FFA Coaching Expertise Model in Detail ...................................................... 259
2: Model Training Sessions ............................................................................... 270
3: Standard Session Plan Forms ......................................................................... 271
Performance Phase ........................................................................................ 271
Game Training Phase ..................................................................................... 276
Skill Acquisition Phase: ................................................................................. 281
4: 1-4-3-3 Player Position Profiles ..................................................................... 285

Links:

The National Football Curriculum (2009)

Updated Curriculum (2013)
The FFA Building Blocks
The 1-4-3-3 Rationale

10
Introduction - The FFA Coaching Expertise Model

The FFA Coaching Expertise Model was developed to give coaches and coach
educators a clear picture of what knowledge and skills are required to operate
effectively as a football coach.

Our vision on how to play football has been well-documented, through the
publication of the National Football Curriculum and FFAs Building Blocks of player
development.

The next step required, then, was to articulate a corresponding philosophy on how
to coach football; in other words, we knew the kind of football we want to play and
the kind of players required to play that way, so we also needed to know what kind
of coaches we need to produce those players and develop the teams they play in.

That is where the Coaching Expertise Model came in.

With a model in place, we were then able to logically plan a program of Coach
Education, because we had all the necessary points of reference.

11
The FFA Coaching Expertise Model outlines the three main areas of competency the
coach must develop:

Training
The Match
Management

There are specific competencies related to all three of these. We call them the
THREE PILLARS of Coaching.

The Match is at the centre of the whole model in line with FFAs philosophical
direction, as it is the focus of everything a coach does: it all begins and ends with the
game of football. That also explains why the central pillar is green and looks like a
football field. Match Day competencies have historically been neglected in Coach
Education, but they are vital tools in the successful coachs toolbox.

Training only exists because there is a Match; we train to become better when we
play matches, and we measure the effectiveness of Training by evaluating
performance in matches. Proper training, according to the age and level of the
players, is critical for the future development of football in Australia.

Management encompasses all the skills and competencies involved in managing

oneself, and managing others. The main areas to be considered here are
Communication, Planning and Leadership. Since the coach, regardless of the level
they work at, is constantly interacting with others they need to develop
competencies which will improve the success of these processes.

12
The foundation that supports the coachs work is Football Knowledge. This is gained
in numerous ways, including playing football, analyzing football, coaching football
and talking about football. Without in-depth Football Knowledge, the quality of what
the coach does will be adversely affected.

The overarching compass that guides the coach is their Vision and Philosophy. In
essence, this is where the potentially infinite range of possible playing styles and
formations must be distilled into a personal preference. The coach has to be able to
say I am aware of the many different ways of playing football, but THIS is how I
believe it should be played. I have a philosophy on football, and a vision for bringing
it to life.

A clear Vision and Philosophy are the product of extensive Football Knowledge and
practical football experience. Therefore, our Advanced Pathway C and B Licence
courses are conducted in such a way that the novice coach is provided with FFAs
Vision and Philosophy, based on the guiding principles of the National Football
Curriculum.

When a coach progresses to the A Licence and Professional Diploma courses, and is
by that time suitably experienced, they may choose to develop and articulate their
own Vision and Philosophy as their frame of reference on these courses.

13
We believe that the Coaching Expertise Model is a strong one as it has a solid
foundation, sturdy pillars and something at the top to hold it all together.

These qualities are also intended to give the model a timeless structure that will, we
believe, only ever need adjustments in the details that define the elements: we
firmly believe that the elements themselves are constants.

It is a good model if it is elegant

and there are few arbitrary or adjustable elements.
Stephen Hawking

(NOTE: the full detail of each element of the Coaching Expertise Model can be found
in the Appendix of this manual)

14
Part One Senior Football

This section primarily relates to coaches of players in the Performance Phase,

approximately 17 years of age and older.

However, many principles and concepts outlined in Part One are universal and apply
to the whole of football.

15
Chapter 1 - Why?

Why write and produce a coaching manual?

Why does FFA continuously strive to deliver world-class coach education?

Because FFA has an ambitious long-term mission:

To make Australia a world leader in the World Game

We sincerely hope all coaches in Australia have the same goal. That might answer
another why? question: Why are you reading this?

There has to be a starting point, and there must also be a direction in which to head
in order to fulfil the mission.

The National Football Curriculum, published in 2009 gave the background and the
blueprint for this exciting journey. The Curriculum was updated in 2013. (Links to
both these documents are in the Appendices of this manual)

For too long, there was no clear direction for football in Australia and the result was
an obvious lack of progress towards a defined objective.

This applied equally to both Youth Development and Coach Education, which have
now been identified as the two strategic spearheads to drive this country to its long-
term goal.

The National Football Curriculum has set the road map and one of the major benefits
of the Curriculum and its philosophy is that we now have clarity. We have realized
that football isnt just football; there are many styles and brands of football but we
now know how we want to play. We can now talk about our football, which can be
defined and visualized, and not settle for any football. We are able to say any old
football isnt good enough.

That provides a solid platform for Youth Development, because we can logically
define the types of players required to play the way we want to play.

From that point, we can then define what Coach Education should look like. There
are many theories and philosophies on coaching; we can now set a clear direction on
the kind of coaching we require to develop the types of players and teams we need
in order to fulfill our mission.

Australia, given its population and the existing sporting landscape, has performed
remarkably well to reach its current standing in world football. However, we strive
for greater results, and to create a set of conditions in which Australia is competitive
enough to challenge the best of the world on a regular basis.

16
To make that happen, we must maintain and develop the traditional Australian
strengths, such as determination, winning mentality and a never give up attitude.
But a whole range of other changes and improvements are essential to make the big
leap forward. We believe that minor, cosmetic changes will not be enough to make
the difference: a fundamental transformation is necessary.

KEY POINTS:

To make Australia a world leader in the World Game

Fundamental transformation

17
Chapter 2 What is Football?

If we want to be a world leader in football, we need to have a clear idea on what

football is.

One of the challenges in understanding football is this: there are many OBJECTIVE
FACTS and also many SUBJECTIVE BELIEFS about this beautiful game.

Firstly, OBJECTIVE FACTS

1. Laws of Football
There are 17 Laws of the Game; coaches must have at least a basic
understanding of these laws by studying the latest Laws Book and passing
an online Laws exam (or undergoing Referee training)

2. The Purpose of Football

As the Laws state:
A goal is scored when the whole of the ball passes over the goal line,
between the goalposts and under the crossbar, provided that no
infringement of the Laws of the Game has been committed previously by
the team scoring the goal
The team scoring the greater number of goals during a match is the
winner. If both teams score an equal number of goals, or if no goals are
scored, the match is drawn
Clearly, the purpose of the game is to score goals, and it is obviously just
as important to avoid conceding goals.

3. The Structure of Football

There are TWO TEAMS in a game of football, and this, of course, keeps
things interesting.
However, the fact that there is only ONE BALL makes it FASCINATING!
This one ball can naturally only be in the possession of one team at a time;
there will be times when Team A has it, and times when Team B has it.
There are many variables here: How long do they have it? What do they
do with it? How hard do they try to keep it?
But the fact is, when your team is playing football, sometimes you have
the ball and sometimes your opponents have the ball.
These two moments are defined as:
BALL POSSESSION (BP for short) = we have the ball
BALL POSSESSION OPPONENT (BPO for short) = they have the ball

When your team loses possession of the ball there is a period of time in
which the team must change from its focus on its BP roles to a focus on
functioning properly in BPO. Instead of BP tasks (making forward runs,
taking up supporting positions to receive a pass, etc), players must now
perform the tasks required in BPO (marking opponents, closing down
space, etc).

18
This is called TRANSITION

There are two TRANSITION moments that the team goes through:

a) transition from having the ball to not having the ball (BP>BPO for short)
b) transition from not having the ball to having the ball (BPO>BP for short)

Football is a constant repetition of this cycle, from one of the four moments to
the next.

BP BP>BPO BPO BPO>BP BP and so on

These Four Main Moments make up the Structure of Football

KEY POINTS:

There are OBJECTIVE FACTS and SUBJECTIVE BELIEFS in football

OBJECTIVE FACTS
1. Laws of Football
17 Laws of the Game

2. The Purpose of Football

Clearly, the purpose of the game is to score goals, and it is obviously just as
important to avoid conceding goals.

3. The Structure of Football

The Four main Moments

19
20
 Chapter 3 - Football Philosophy and Vision

We previously looked at the OBJECTIVE FACTS about football and will now move on to explore
the SUBJECTIVE BELIEFS.

The OBJECTIVE FACTS (the Laws, purpose and structure of the game) are key components of
FOOTBALL KNOWLEDGE. But there is a lot more knowledge to gather.
It is essential for a coach to have a broad Football Knowledge, which is gained in many ways:
watching football, studying football, discussing football, coaching football, playing football, etc
We are forever expanding our Football Knowledge.
Coaches are always looking to see what other teams, other coaches, other countries are doing.
Luckily for all of us, football is a game that lends itself to a myriad of playing styles.

Think about the different types of football that you are aware of and the different players you
have seen.

Reflect for a short while and consider how you would answer the following questions:

What style(s) of football do you prefer and why?

Who are your favourite teams (past or present) and why?

Who are your favourite players (past or present) and why?

What you have just briefly explored is your own FOOTBALL PHILOSOPHY.
You have a unique FOOTBALL KNOWLEDGE, based on your own experiences, and from all that
knowledge you have, perhaps unconsciously, developed your own unique FOOTBALL
PHILOSOPHY.
These are your beliefs, your preferences.

This is a filtering process: it is impossible to play like every good team there has been; there are
too many different styles and types of football. What you have to do is SUBJECTIVELY filter
through them and say:
I have seen many types of football, but THIS is how I want MY team to play. This is MY
philosophy.

The FFA PHILOSOPHY

What FFA have done, as a key starting point for the Fundamental Transformation of football in
this country, is the same as the individual coach does when developing a philosophy: study
football and decide on the best way forward to achieve our goal.

21
The FFA Philosophy on Football - Opinions and beliefs

Opinions:

Football is a game:

to be enjoyed by players, coaches and spectators

which provides enjoyment for all when you play attacking football and try to score goals
in which scoring goals is the key objective

Beliefs:

Principles for scoring goals:

You must have the ball in order to dominate the game and create goalscoring
opportunities
Effective Possession football is the best way to get the ball and our players into
goalscoring positions
Individual skill, unpredictable football and clever combination play are needed to break
down defences

Principles for preventing goals:

If we have the ball, our opponent cannot score

If we dont have the ball, we must deny our opponents time and space to use the ball
Winning the ball back quickly (ideally, as close to the opponents goal as possible) restricts
their ability to get the ball and their players into goalscoring positions

A philosophy can be seen as a set of guiding principles, for life in general not just in football.
FFAs Football philosophy outlined above is a clear set of guiding principles.

The next step is to translate the philosophical principles into something more concrete:

From Philosophy to Vision

A vision is required in order to bring the philosophy to life. We now need to be able to
implement the philosophy with our team in clear football terms.

The first thing we must do is articulate THE PLAYING STYLE.

Pro-active or re-active?

There are many successful playing styles in world football. Some teams take defending as their
starting point. Their first priority is not to concede goals and their playing style and team
organisation is attuned to that. They allow the opponent to have a lot of possession and defend
as a compact unit in their own half. When the opponent loses the ball in these tight areas, they
try to strike on the counter attack. We call this a re-active playing style and some teams have
been and still are very successful playing the game this way.

22
Other teams take attacking as the starting point and their first priority is to score goals. Their
playing style and team organisation is attuned to putting the opponent under so much pressure
that they will make defensive mistakes and concede goals. These teams take the defensive risks
of this playing style for granted, counting on the fact that they will always score more goals than
they will concede. This pro-active playing style is generally more attractive but also more difficult
to apply successfully.

Between these two extremes there exist of course also many successful hybrids.

In defining FFAs Football Philosophy and Playing Style we looked closely at the Australian
mentality and psyche, both in general life and in sport. Its obvious that a pro-active playing style
corresponds best with the Australian mentality: the fighting spirit of Australian teams and
athletes is renowned all over the world and Australians always want to go for it.

After the World Cup in 2006, we decided to concentrate more on ball possession and on
initiating play. We set out to change our footballing culture and to move away from reactive
play
Joachim Lw, National Team Head Coach, Germany

Possession-based or Direct Play?

A pro-active playing style can be applied in various ways.

One extreme is the possession-based style of football made famous by FC Barcelona.

The other extreme is direct play, which involves playing long passes from the back to the
front, thereby taking the shortest route to the opponents goal. This version of pro-active
football is the traditional approach to the game in Australia, perhaps because of the
influence of the other Australian football codes.

Possession-based Direct Play

Dominating the game by controlling Putting the opponent under pressure by
possession aiming long passes towards the strikers as
Patient build-up quickly and as often as possible
Break down compact defences with Aerial and physical power to create
individual skill and creative combination scoring opportunities
play

23
 Long ball second ball approach

Having expressed Australias natural preference for pro-active rather than reactive football, we
then had to decide which end of the above pro-active spectrum would be the wisest choice for
our national technical direction: possession-based or direct play?

In itself, there is nothing wrong with the more physical direct play style of football, as
historically some teams and countries have had a certain amount of success with it, but is it the
right playing style for us to adopt if our aim is to challenge the best in the world?

The English FA adopted a Direct Play approach in the 80s and 90s, based on some statistics that
showed most goals were scored following moves of 3 passes or less. If that was true, it was
argued, then why bother with patient build-up and controlled possession? Why not simply
launch continuous long passes towards the strikers, hope for second ball, and then score in 3
passes or less?

This approach led to some short-term success for teams who adopted it (Wimbledon, Norway,
Republic of Ireland) but did not lead to any real success for England at National level; in fact, one
might suggest that the opposite has occurred.

The English have long since abandoned their Direct Play policy, and those responsible for it have
been accused of poisoning the well of English football.

To gain further information on possession-based versus direct play, we took a close look at the
best in the world, using FIFAs analysis of the 2010 World Cup, and the UEFA Technical Report on
the Euro 2012 tournament.

FIFAs technical analysis of the top three teams in South Africa in 2010 (Spain, Holland and
Germany) was as follows:

Spain (1st place)

Patient build-up play from the back through the midfield
Excellent passing game
Influential individual players (INIESTA, XAVI, VILLA)
Comfortable in possession when under pressure
Disciplined, well-organised defence
Immediate pressure after losing possession
Winning mentality
Good links between the team lines
Width of the pitch used well - wingers attack the goal, are able to cut in, good in 1v1
situations

Holland (2nd place)

Patient build-up play from the back through the midfield
Excellent passing game
Influential individual players (SNEIJDER, ROBBEN)
Disciplined, well-organised defence
Dangerous at set pieces
Winning mentality
24
 Good links between the team lines
Width of the pitch used well - wingers attack the goal, are able to cut in, good in 1v1
situations
Midfield pressing
Immediate pressure after losing possession

Germany (3rd place)

Patient build-up play from the back through the midfield
Excellent passing game - good options for the player in possession
Influential individual players (SCHWEINSTEIGER, OEZIL, MUELLER)
Disciplined, well-organised defence
Dangerous at set pieces
Winning mentality
Excellent team spirit
Width of the pitch used well - wingers attack the goal, are able to cut in, good in 1v1
situations
Rapid transition from defence to attack
Effective use of full-backs

There are several striking similarities between these three successful teams at the 2010 World
Cup, but in terms of answering our questions about possession-based football or direct play,
the answer is clear. All three employed a patient build-up from the back through the midfield
and an excellent passing game, and no mention of long forward passing can be found. So direct
play does not appear to be the way to gain success.

The UEFA report on Euro 2012 also states that the trend towards possession-based football is
undeniable.

In Euro 2008, Spain notched the tournament high of 510 passes in one game, and had the highest
average of more than 450 passes. However, in Euro 2012, every team except Ireland averaged
more than 450 passes, and Spains tournament high of 929 passes was not far short of double
the record in 2008.
Detailed data shows also that the trend is away from a long-passing game (a long pass is
defined as one of 30 metres or more; a medium pass is between 10 and 30 metres and short
passes are those which cover less than 10 metres)

Long passes by the finalists throughout the tournament: Spain 8%; Italy 11%
Most long passes: Ukraine (equal bottom of their group) 18%; Republic of Ireland (bottom of
group, 0 points) 19%

The only teams that were described in direct play terms were:
Republic of Ireland (bottom of their group): Frequent use of long passes
Ukraine (equal bottom of their group): Attacks sometimes based on direct passes to
Shevchenko
Sweden (equal bottom of their group): Blend of direct passing and combination play

(The Czech Republic who lost their quarter-final to Portugal, are described as employing
regular use of direct, back-to-front passes to lone striker Baro, however, they were also
analysed as having a possession game, clever combinations and fluent, incisive middle-to-
25
 front passing)

The evidence from Euro 2012 seems to add more weight to choosing the possession end rather
than the direct one. Direct play, based on frequent long forward passes, does not appear to be
a policy of the top-performing nations.

The analysis of these major tournaments in 2010 and 2012 clearly shows that with a direct
playing style it is very difficult, if not impossible, to be successful in modern top football, and that
the most successful nations can be categorised as preferring the possession end of the
spectrum.

Barcelona, the worlds leading club team, appear to be the extreme in possession-based
football, consistently averaging around 68% possession in the Champions League.

Spain, however, averaged 54% when they won Euro 2008, with only 48% in the Final; they
averaged 59% at Euro 2012, and in the Final had 47% in the first half but thanks to an Italian red
card finished with a marginal 52%-48% advantage.

What is important to stress here is that we should not start an obsession with possession: the
crucial point is this:

Possession alone is not the key

It is foolish to believe that all you need to do in order to win football matches is end up with a
higher percentage of possession than your opponent. We are all aware of matches in which the
winning teams possession statistics are inferior to those of their beaten opponents.

At Euro 2012, Russia and Holland averaged 56% of the possession in their three games, but went
home after the Group Stage. England, despite only 36% (25% during extra-time) against Italy,
could have won the quarter-final shootout.

Possession is not an end in itself: it is a means to an end. What is the point in keeping possession
in your own half for minutes on end, if there is no end product? The only statistic that matters is
the scoreline!

What appears to be the difference with the really successful teams is how possession leads to
scoring chances.

26
The Euro 2012 report puts it this way:

As in the UEFA Champions League, the challenge was to translate

possession and inter-passing into a positive attacking game

When one looks closely at the statistics from Euro 2012, one finds an interesting point: a key
difference between the top teams and those eliminated in the Group Stage is in terms of the
number of passes made in the attacking third of the pitch (and successful completion of those
passes)

Spain, Italy and Germany had 50% more passes in attacking third on average than those
eliminated.

Spain averaged 217 passes in the attacking third (80% successful), Germany 200 (80%
successful) and Italy 135 (70% successful).

In comparison, Ireland averaged 90 passes in the attacking third, with around 54% success.

These successful passes in the attacking third figures also translate to the real measure of
effective football: shots on goal and shots on target:

Spain, Italy and Germany = >25% more shots on goal on average than those eliminated.

Spain, Italy and Germany = almost 60% more shots on target on average than those
eliminated.

Recent data from the English Premier League supports this evidence.

SUCCESSFUL PENALTY AREA ENTRIES

The Top 4 EPL teams were approximately 40% better than the teams placed 9th-20th

TOTAL TEAM SHOTS

The Top 8 EPL teams were approximately 25% better than the teams placed 9th-20th (a
reflection of significantly higher successful penalty area entries)

TOTAL TEAM SHOTS ON TARGET

The Top 8 EPL teams were approximately 40% better on average than the teams placed
9th-20th (a reflection of the two points above)

The evidence therefore leads us to believe that the possession-based end of the spectrum is the
wisest choice. However

27
 the emphasis must be on

EFFECTIVE
possession.

Individual Skill and Combination Play

In modern football, more and more teams are able to defend effectively, and most have the
ability to form a defensive block of eight or more players in a compact unit. Therefore,
successful teams have had to develop exceptional ability in breaking down these defences.

A key factor in defeating the block is creativity. Teams need to have skilful individuals who can
pick the lock and find a way through the tight defences.

The top four teams at the 2010 World Cup all had more than one of these special matchwinning
players:

Spain: Xavi, Iniesta, Villa

Holland: Sneijder, Robben, Van Persie
Germany: Oezil, Mueller, Schweinsteiger
Uruguay: Forlan, Suarez, Cavani

Similar players in other successful teams:

Brazil: Kaka, Robinho, Luis Fabiano
Argentina: Messi, Tevez, Aguero, Higuain

As well as creative individuals, teams also need quick and clever combination play. This involves
two or more players working together to produce unpredictable interpassing and mobility in
order to penetrate the block
These individual and combination qualities are key points in UEFAs analysis of the top four
teams at Euro 2012. They are also mentioned in the reports on Croatia, Czech Republic, England,
France, Holland, Russia and Sweden.

Australia must work to develop more of these types of player in order to improve performance.

Counter-attacking

What can also be deduced from World Cup 2010 and Euro 2012, is that top teams need to have
the ability to launch quick counter-attacks. One can also observe the potent use of counter-
attacking in successful club teams such as Real Madrid.

However, UEFA point out the declining effectiveness of the counter: in Euro 2008, 46% of the
open play goals were from counters, but in Euro 2012 only 25% of goals from open play were
derived from counters. This decline is also observed in the UEFA Champions League, where the
percentage has steadily fallen to 27% in the 2011/12 season.

28
The evidence suggests that the ability to counter-attack quickly and successfully is a weapon
that successful teams have at their disposal. Even possession-based teams will look for the
opportunity to do so when their opponent is disorganised or slow in transition.

We must ensure that this weapon is also developed. The danger of over-stressing possession,
possession and more possession is that players may not look for counter-attacking
opportunities, and if they do, may not be equipped to exploit them.

Mental Strength

In the UEFA report on Euro 2012, reference is made to a theory that teams can be measured by
their reactions to adversity. Asked to name the factors that can make a difference in a contest
between evenly-matched teams, Grard Houllier responded: Heart, commitment and mental
resilience.

Croatias coach, Slaven Bili, echoed this opinion. We are not as strong mentally as teams like
Germany or Italy. We need to improve this and we are working hard to do that.

It is well-documented that Australia has always possessed this never-say-die quality. Indeed, our
National Team players themselves, in The Way of the Socceroos, singled it out as a major
strength of Australian football. Whereas countries like Croatia apparently need to develop this
attribute, it seems to be an in-built component in Australia. Therefore, we must ensure that we
maintain this valuable asset of our players.

However, it should be stressed that mental strength alone will not make us a world leader. It is
a quality that supports good football, but it doesnt replace it. Houlliers words above define this
X Factor as something that will give an extra edge to one team, not as the only ingredient
required for success.

UEFAs analysis of the teams at Euro 2012 gives special mention of mental strengths when
describing Poland and The Republic of Ireland.

POLAND: Strong team ethic, fighting spirit and character

IRELAND: Energetic and highly competitive; mentally strong; never-say-die attitude

Both these teams, however, finished at the bottom of their respective groups, highlighting the
fact that these qualities alone are not sufficient to bring success.
Here, it is interesting to look at some of the main points of the analysis of Ireland at Euro 2012.

Ireland Euro 2012

Defence well equipped to deal with long balls and high crosses
Frequent use of long passes
Good second ball mentality
Emphasis on quick deliveries to classic twin strikers
Heroic defending: blocks, interceptions, tackles

29
 Energetic and highly competitive; mentally strong; never-say-die attitude

Now consider the fact that Ireland played three matches, lost all three, scored one and conceded
nine! What use is all that heroism and competitiveness when you finish bottom of your group?
What use are all those long passes and a well-equipped defence, if you rank 15th or 16th in all
the key attacking statistics?

FIFAs analysis of Australia at the 2010 World Cup consisted solely of the following points:

Australia (21st Place)

Deep defensive block

Attacks using the width
Immediate pressure after losing possession
Strong, hard-working players
Determination

Clearly, we too are noted for our physical and mental qualities and must never lose this strength.
It is also clear, however, that we must work to ensure that future analysis of Australia at major
tournaments also includes more prominent mention of technical strengths and that our key
statistics reveal a more successful attacking threat.

Approach to Defending

FFAs philosophy is that it is preferable to be in possession of the ball as that will allow us to
dictate what happens in the game. Obviously, if we have the ball then the opponent cannot
score.

Logically, therefore, when we lose possession our objective is to get it back as soon as possible.
This does not necessarily mean that we must continuously press the opponent high up the field
and close to their goal. However, it does mean that we should defend in an intelligent manner,
finding the best way to win the ball back according to the situation.

At Euro 2012, UEFAs Technical Report states, the priority for most of the teams was to transition
quickly into defensive positions. At the same time, though, their intention was to put pressure on
the ball carrier.

It was noted, however, that whenever it was possible many teams would engage in collective
high pressing, based not only on pressurising the ball carrier, but by using additional players to
cut off the short-passing options. In this way, they were able to restrict the game within small
areas, with the players on the far side pushing across towards the ball to complete a back-to-
front and side-to-side squeezing operation.

This ability to high press was closely linked to an attacking philosophy: those teams who were
prepared to push a larger number of players forward to join in the attack were the ones who had
players in place to immediately exert high pressure and win the ball back quickly. By contrast,

30
teams with a more direct play approach, using long passes from back third to front third, were
less able to utilize a high-pressing game.

Spain, the Champions, often used the high-pressing practices of FC Barcelona, but like many of
the teams at UEFA EURO 2012 did not attempt to sustain this high-intensity pressure for long
periods.

The FIFA Technical Report from the 2010 World Cup also identified a trend towards early
pressing. A link was suggested between this quick pressure and limiting opponents ability to
counter-attack.

There is no evidence from the last World Cup and most recent European Championship that
retreat defence is a tool used by leading football nations. In other words, top teams do not
seem to react to loss of possession by ignoring the ball carrier and immediately retreating to
defensive positions deep in their own half to wait for the opponent.

FFAs philosophical preference, then, for a pro-active style of defending seems to be matched
by trends at the top level of the game, while also fitting perfectly with Australias traditional
competitiveness and winning mentality.

Summary of key points:

pro-active rather than re-active

possession-based rather than direct play
effective possession is the key
creative combination play is required to break down defences
unpredictable individuals are the matchwinners
ability to counterattack quickly
commitment and mental resilience
pro-active defending

The challenge now is to define a successful modern Australian playing style, which incorporates
the analysis of the worlds top teams and top-level football, while maintaining Australias unique
strengths. We clearly have to make realistic changes and adjustments to our traditional playing
style while preserving our own identity. Its not realistic to try and make Australia play like Spain,
Brazil or anyone else.

31
National Playing Style Statement

FFAs Football Philosophy can therefore be summarized in the following statement of a national
playing style:

A pro-active brand of football, based on effective possession, with the

cutting edge provided by creative individuals.

Defensively the key components are quick transition and intelligent

collective pressing.

The Playing Style is underpinned by a strong team mentality,

capitalizing on Australias traditional strengths.

This means we must focus on developing teams and players that are able to execute this playing
style and we therefore looked at the main pre-requisites.

Pro-active Football Pre-requisites

Dominate and control the game through effective Quality positioning play
possession

Get the ball and our players into goalscoring High technical level (all players must be
positions in a structured manner comfortable on the ball)

Break down compact defences through individual Special players

skill and combination play

Strive to possess the ball (the more we have the Willingness and ability of all players to
ball, the less we have to defend) immediately transition from BP>BPO and BPO>BP
for 90 minutes (high-intensity football)

Win the ball back through quick transition and High level of football-specific fitness (the essence
intelligent collective pressing of the Football Conditioning methodology)

To explain further, a characteristic of possession-based football is to dominate and therefore

control a game by retaining the ball. Effective possession means that keeping possession should
not become an aim in itself but that it should be a means to getting the ball and our players into
goal scoring positions in a controlled manner (as opposed to trust to luck). Effective possession
should also lead to a higher number of successful entries into the attacking third, more shots on
goal and more shots on target.

To be able to do that all players, including the goalkeeper, must be technically proficient and all
players must understand and be able to execute quality positioning play.

32
What is also important in breaking down compact defences, as well as combination play and
individual skill, is stretching the opponents defence and using the width of the pitch. The FIFA
analysis mentions this as a characteristic of all of the top 3 teams of the 2010 World Cup. All
three had creative and fast wingers, which is one reason why we have a preference for a 1-4-3-3
formation. Another reason is that pressing an opponents defence is easier with three attackers
who are spread across the width of the pitch rather than with two.

A high-intensity playing style like this is only possible if all players are able and willing to
consistently execute the team and individual tasks during the whole game. Whether players are
able to do that depends on their football specific fitness while their willingness to do that
depends on discipline and perseverance: traditional Australian characteristics.

Playing Style comes before Formation

The next step is to choose a suitable formation to complement the chosen playing style. It is
important to note that the formation is not the starting point: it is only the vehicle which
animates the playing style. Many coaches make the mistake of first adopting a particular
formation, usually because it is used by a top international team, and then thinking about how to
play football within the structure of that formation. This does not make sense.

Logically, the chosen playing style must be carefully articulated first; then an appropriate
formation can be chosen.

FFA believes that 1-4-3-3 is the most suitable formation to bring the National Playing Style to life.
The rationale is explained in the relevant Appendix.

The 1-4-3-3 has been mandated for all development teams within the official State and National
Talented Player Pathway.

(Experienced senior coaches may of course prefer a formation which is more suited to their own
personal philosophy and playing style.)

Summary:

Football in Australia now has a clear destination and a compass to guide the direction of the
journey.

This is a result of a logical process of study and analysis, leading to the articulation of solid
philosophical principles; only then can the vision be defined, with the key components outlined.

33
KEY POINTS:

Football Knowledge is the foundation, and it leads to the development of a

personal philosophy
Philosophy begins with opinions and beliefs
Objective Facts > Subjective Beliefs
The FFA Philosophy based on analysis of worlds top teams and respect for
Australias traditional strengths
STEPS TO CONVERT A PHILOSOPHY INTO A VISION
1 Playing Style (National Playing Style Statement)
2 Formation (1-4-3-3)

34
35
Chapter 4 - The Team Model

How we believe football should be played in Australia

The Objective Facts about Football

OUTCOME WIN MATCHES

OBJECTIVES SCORE GOALS PREVENT GOALS
METHODS GET THE BALL AND YOUR PLAYERS PREVENT THE OPPONENT
INTO GOALSCORING POSITIONS GETTING THE BALL AND THEIR
PLAYERS INTO GOALSCORING
POSITIONS
MAIN BPO>BP BP BP>BPO BPO
MOMENTS

Within the structure of football (main moments), two teams try to win the match by
scoring one more goal than the opposition, and they score goals by getting the ball
and at least one of their players into goalscoring positions.

These are incontrovertible truths about football.

The interesting part comes when you begin to elaborate the detail underpinning the
objective facts above. In other words, when you start to describe how your team
operates in each of the four main moments.

This is what FFA has done in developing the FFA Team Model.

Based on a philosophy on football, emanating from a broad football knowledge and

extensive study, a playing style was set out and an appropriate formation chosen.

Playing Style Statement:

A pro-active brand of football, based on effective possession, with the cutting edge
provided by creative individuals.

Defensively the key components are quick transition and intelligent collective
pressing.

The Playing Style is underpinned by a strong team mentality, capitalizing on

Australias traditional strengths.

Formation: 1-4-3-3

36
 Main Moments and Key Principles

Now the stated playing style, within the chosen formation, can be expressed in a
series of KEY PRINCIPLES that explain how the team will function in each of the four
main moments.

MAIN MOMENTS BPO>BP BP BP>BPO BPO

KEY PRINCIPLES Immediate Effective Possession Immediate transition Win the ball back as
transition into BP 1. Structured Build- into BPO positions soon as possible
positions Up

Quick forward Effective Possession Press the ball carrier Deny opponents
passing 2. Controlled immediately time and space to
Possession In The build up
Middle Third
Quick forward Combination Play Limit opponents Limit opponents
movement 1. Organised passing options ability to create
Opponent scoring chances

Make the field as Combination Play Make the field as

big as possible 2. Disorganised small as possible
Opponent

Individual Skill
1. To create scoring
chances
Individual Skill
2. To convert scoring
chances

Already one can see that it is at this point that subjective beliefs and preferences
appear. There are statements in the above Key Principles that would not be in every
coachs Team Model. For example, Win the ball back as soon as possible in BPO, is
not a universal approach since, as we all know, many teams prefer to retreat when
they lose the ball and are more concerned with closing up the spaces near their own
goal.

So, we have now articulated seventeen Key Principles which should begin to paint
pictures in ones mind of what we expect to see happening on the field.

Pro-active football, based on effective possession, with the cutting edge provided
by creative individuals.

This over-arching statement of style is now given clear detail and colour; the
statement is interpreted in stark football language.

What do we mean by pro-active? Read the Key Principles again and you sense pro-
active in almost every one.

37
Effective Possession? You can see possession in the Key Principles, but there is a
strong impression that we mean possession for a purpose: keeping the ball to
establish a structured method of getting the ball into the opponents goal.

Because of the logical, football-language approach in the Key Principles, it leads to

this conclusion:

if thats the kind of football you believe in

if thats what you expect to see when the team plays
THEN NATURALLY THESE ARE THE THINGS YOU SHOULD CONSTANTLY BE
DEVELOPING AT TRAINING

The Team Model now requires further elaboration and detail. Logically, each of the
Key Principles needs to be clarified in order to guide training and coaching. In other
words, it probably wont be effective to simply tell the players the Key Principles:
OK, girls, I want a structured build-up. Off you go.

Team Tasks, Player Tasks, Player Actions

To be able to help the players, we must be able to articulate what things the Team
must try to do in order to make the Key Principles happen. If we answer that
question, we are on the way to formulating training content: we will have Tasks for
the Team.

Using our first principle in BP, Structured Build-up, we have listed below four
possible Team Tasks to assist in its achievement:

Key Team Tasks

Principle
Effective 1. Get a back four player into the middle third in controlled possession
Possession 2. Create situations where we have equal or extra players
1. Structured 3. Position yourselves so the team shape is wide and long
Build-Up 4. Create the right moment for a forward pass

Breaking it down and clarifying further, the next logical step after tasks for the Team,
is to construct appropriate tasks for individual (or groups of) players. What can
players try to do in order to assist the Team?

Extending our work on structured build-up, focusing on Get a back four player into
the middle third in controlled possession, we can add the Player Tasks below:

38
Key Team Tasks Player Tasks
Principle
Effective 1. Get a back 1. Goalkeeper, act as an extra field player by supporting
Possession four player the ball
1. into the 2. 3 and 4, split to make it hard for one opponent to mark
Structured middle both of you
Build-Up third in 3. 2 and 5, push high and wide so youre not in line with 3
controlled and 4
possession 4. 6 and 8, start high to create more space for back four
5. Pass the ball with good ball speed to move opponents
out of position
6. Give information to team-mates based on your
observation of opponents and team-mates positioning

You will notice that some of the Tasks are Position-specific (1-4) and some are
General (5 and 6)

Now we have tasks for the players, the next and final part of the model will answer
this question:

What are the basic tools the players use to accomplish their tasks?

PLAYER ACTIONS
Basically, the player moves around the field and interacts with the ball and his team-
mates. These can be simplified like this:

PLAYER ACTIONS
Ball Possession Positioning, First Touch, Running with the Ball, 1v1, Striking the
Ball, Communicating
Ball Possession Positioning, Pressing, Marking, Intercepting, Tackling,
Opponent Communicating

Here, interestingly, we move back to the realms of OBJECTIVE FACTS: the basic tools
a player can use are universal. The subjective angle appears when your philosophy
leads you to stress some actions more than others. This also becomes a major
consideration in Youth Development: to develop players to function in the full team
model, will you factor in all the possible actions equally or will you dedicate more
time to those that are KEY to playing your particular style?

39
 So, the full model looks like this:

OUTCOME WIN MATCHES

OBJECTIVES SCORE GOALS PREVENT GOALS
METHODS GET THE BALL AND YOUR PLAYERS PREVENT THE OPPONENT GETTING THE
INTO GOALSCORING POSITIONS BALL AND THEIR PLAYERS INTO
GOALSCORING POSITIONS
MAIN BPO>BP BP BP>BPO BPO
MOMENTS

KEY PRINCIPLES Immediate Effective Immediate Win the ball back

transition into BP Possession transition into BPO as soon as possible
positions 1. Structured positions
Build-Up
Quick forward Effective Press the ball Deny opponents
passing Possession carrier immediately time and space to
2. Controlled build up
Possession In The
Middle Third
Quick forward Combination Play Limit opponents Limit opponents
movement 1. Organised passing options ability to create
Opponent scoring chances

Make the field as Combination Play Make the field as

big as possible 2. Disorganised small as possible
Opponent

Individual Skill
1. To create
scoring chances
Individual Skill
2. To convert
scoring chances
TEAM TASKS (Fundamental Tasks to make the Key Principles happen)

PLAYER TASKS (General and Position-specific)

PLAYER Positioning, First Touch, Running with Positioning, Pressing, Marking,

ACTIONS the Ball, 1v1, Striking the Ball, Intercepting, Tackling, Communicating
Communicating

This is, obviously, a one-page overview of the full model. The coach must expand the
detail for each Main Moment and associated Key Principles, outlining Team Tasks
and Player Tasks in depth.

As stressed earlier, if it is a useful model, its contents can be used to guide the
training and coaching program. All the necessary themes are within the model.

40
For example, in BP the coach should naturally focus their attention on developing
these elements (extracted directly from the model) in order to bring the Playing
Style to life:

Structured Build-Up
Controlled Possession In The Middle Third
Combination Play v Organised Opponent
Combination Play v Disorganised Opponent
Individual Skill to create scoring chances
Individual Skill to convert scoring chances

The coach does not need to trawl the internet to find training content that works for
someone elses team, someone elses playing style, someone elses formation,
someone elses players. The answer is in the model.

Important Points:

it is not a random collection of general football activity

IT IS A LOGICAL AND THOUGHTFULLY CONSTRUCTED

STRUCTURE, BASED ON A CLEAR PHILOSOPHY AND AN
EXPLICIT VISION

Clubs that operate under a guiding structure such as this are able to plan their Youth
Development programs more effectively and are also able to perform scouting and
recruitment in a more methodical manner.

KEY POINTS:

How we believe football should be played in Australia

Elaborate the subjective detail to underpin the objective facts of football
How to score and prevent goals within the four main moments in order to win
games
Playing Style>Formation>Key Principles > Team Tasks > Player Tasks > Player
Actions
Not a random collection of general football activity, but a logical and thoughtfully
constructed structure, based on a clear philosophy and an explicit vision

41
42
 Chapter 5 Analyse Football

The Foundation of Coaching

Using the FFA Team Model as a guide, you can now observe and analyse football with FFA glasses

This means you are looking at football in a certain way, clearly focused on a particular style of
football and the Key Principles in each of the four main moments.

By the time coaches in Australia proceed to the A Licence and the Professional Diploma, they may
well have changed the lenses in their glasses and therefore look at football in their own way,
expecting to see a different style of football.

ANALYSING FOOTBALL

When a coach analyses football, their primary focus is on:

Identifying Football Problems

The difficulty for coaches is seeing order and process in the chaos of a football match. However,
football fault detection is simpler and much more effective when based on clear principles.

Within the Four Main Moments of the Game, the coach is expecting to see the Key Principles of the
Team Model come to life. If not, there is a football problem.

(Note: the Senior coach may also identify Football Problems with the next opponents playing style,
in other words, things they dont do well which may be exploited by their own team.)

PROBLEM IDENTIFICATION:

Which Main Moment?

What Key Principle?

43
PROBLEM DEFINITION:

The process for defining a Football Problem is then:

THE 5 Ws:

WHAT? What is the problem?

WHO? Who are the key players involved?
WHERE? Where on the field?
WHEN? When does the problem occur?
WHY? Why does the problem occur?

The experienced coach is able to quickly and efficiently analyse their teams performance in ALL
Four Main Moments

Practice: Define hypothetical football problems.

Examine these stills from the 2010 FIFA World Cup in South Africa and other selected games.
For each of the images, imagine you are the coach of one of the teams and then try to identify a
football problem with that team.

Then, imagine you are the coach of the other team in the same image: can you identify and define
a football problem for that team?

(Note: naturally, you cannot see all the players and might have to assume which players are in
which positions, as well as assuming where the ball is: however, this is not a right or wrong
exercise but an opportunity to practice going through the process in a hypothetical, but reality-
based scenario)

44
 Australia v Serbia (red)

Team:

Main Moment: Key Principle:

What?

Who?

Where?

When?

Why?

Team:

Main Moment: Key Principle:

What?

Who?

Where?

When?

Why?

45
 Brazil v Chile (white)

Team:

Main Moment: Key Principle:

What?

Who?

Where?

When?

Why?

Team:

Main Moment: Key Principle:

What?

Who?

Where?

When?

Why?

46
 Spain v Chile (Red)

Team:

Main Moment: Key Principle:

What?

Who?

Where?

When?

Why?

Team:

Main Moment: Key Principle:

What?

Who?

Where?

When?

Why?

47
 England v Germany, U-17 WC, 2011

Team:

Main Moment: Key Principle:

What?

Who?

Where?

When?

Why?

Team:

Main Moment: Key Principle:

What?

Who?

Where?

When?

Why?

48
 England v France, Euro 2012

Team:

Main Moment: Key Principle:

What?

Who?

Where?

When?

Why?

Team:

Main Moment: Key Principle:

What?

Who?

Where?

When?

Why?

49
 Borussia Dortmund v Werder Bremen, 2004

Team:

Main Moment: Key Principle:

What?

Who?

Where?

When?

Why?

Team:

Main Moment: Key Principle:

What?

Who?

Where?

When?

Why?

50
KEY POINTS:

Identify football problems in the context of your Football Vision

Which main moment? What key principle?
THE 5 Ws (What? Who? Where? When? Why?)

51
Chapter 6 - Age-appropriate stages in developing football players

Chapters 1 to 4 covered Australias mission to become a world leader in the

world game and the steps that were detailed in the National Football
Curriculum in order to fulfill the mission. Stating a clear philosophy was the
starting point for defining a vision which provides the compass for the journey
ahead.

Part of that definition included the articulation of a national playing style:

A pro-active brand of football, based on effective possession, with the

cutting edge provided by creative individuals.

Defensively the key components are quick transition and intelligent

collective pressing.

The Playing Style is underpinned by a strong team mentality, capitalizing on

Australias traditional strengths.

In Chapter 5, we outlined a process for identifying problems with the football

you observe.

So the question now is: HOW DO WE FIX PROBLEMS WITH OUR TEAM?

What do we hope to do? CHANGE BEHAVIOUR (specifically Team

Performance)
Changing someones behavior takes time, as well as requiring a proper
process.
Some problems cannot be fixed quickly because they require the
establishment of deep-seated patterns of behaviour that should have been
developed when the player was a schoolboy. Or, they require the changing of
patterns of behaviour that are so deeply ingrained that correcting them is
close to impossible.

A key issue here, relative to Youth Coaching, is:

ITS BETTER TO PREVENT FOOTBALL PROBLEMS!
In other words, establish the necessary patterns of behavior and associated
player actions in the early stages of development.

As a general rule, simplifying things:

Senior Coaches: Short-term problem solution (improving a current fault in
team performance / preparing for a specific opponent)

Youth Coaches: Long-term problem solution (preparing the players for senior
football)

52
Whatever age-group you are coaching, what is the main way we try to
improve player behaviour or team performance?

TRAINING
Without the existence of the match, there would be no training.
Training exists to prepare players for the match.

Simple overview:

SENIORS = training for a match next week

JUNIORS = training for a match in the future (or the match in general)

So, because we are going to train the players, we can now look at:

FFAs Vision on HOW FOOTBALL SHOULD BE COACHED

Chapters 6-10 put Training into context

FFAS NATIONAL VISION

The National Football Curriculum set out the blueprint for improving
Australian football.

A National Philosophy was outlined, and also a National Vision for bringing it
all to life.

The practical implementation of much of the curriculums content was further

elaborated by the publication of:

The FFA Building Blocks

The Building Blocks clearly articulate what football should be about at each of
the four development stages.

53
AGE PHASE
5-9 DISCOVERY PHASE
9- SKILL ACQUISITION PHASE
13
13- GAME TRAINING PHASE
17
17+ PERFORMANCE PHASE
Detail for each Building Block:

AGE: 5-9 DISCOVERY PHASE

Role of the To facilitate the players discovery of the
Coach objectives of football and the basic player
actions required by providing a fun football
environment

What parts of SEE BELOW

the model?
OUTCOME WIN MATCHES
OBJECTIVES SCORE GOALS PREVENT GOALS
METHODS
MAIN
MOMENTS
KEY
PRINCIPLES

TEAM
TASKS
PLAYER
TASKS
PLAYER Positioning, First Touch, Running
ACTIONS with the Ball, 1v1, Striking the
Ball, Communicating

54
 AGE: 9-13 SKILL ACQUISITION PHASE
Role of the To prepare players for team football by developing the
Coach functional game skills

What parts of SEE BELOW

the model?

OUTCOME WIN MATCHES

OBJECTIVES SCORE GOALS PREVENT GOALS
METHODS GET THE BALL AND YOUR PLAYERS PREVENT THE OPPONENT GETTING THE
INTO GOALSCORING POSITIONS BALL AND THEIR PLAYERS INTO
GOALSCORING POSITIONS

MAIN BPO>BP BP BP>BPO BPO

MOMENTS

KEY PRINCIPLES Effective Possession, Win the ball back

Combination Play, ASAP, deny time and
Individual Skill space, limit scoring
chances

TEAM TASKS Basic Team Tasks

PLAYER TASKS General Only

PLAYER Positioning, First Touch, Positioning, Pressing, Marking,

ACTIONS
Running with the Ball, 1v1, Intercepting, Tackling,
Striking the Ball, Communicating
Communicating

Those parts of the model that contain grey text and shading are the elements that
are introduced by HIDDEN LEARNING. These aspects of the game are not necessarily
stressed and coached, but automatically built-in, especially in the 1v1 and small-
sided game context.

55
 AGE: 13-17 GAME TRAINING PHASE
Role of the To prepare skilful players for performance phase football
Coach by teaching them to apply the functional game skills in a
team setting
What parts of SEE BELOW
the model?

OUTCOME WIN MATCHES

OBJECTIVES SCORE GOALS PREVENT GOALS
METHODS GET THE BALL AND YOUR PLAYERS PREVENT THE OPPONENT GETTING THE
INTO GOALSCORING POSITIONS BALL AND THEIR PLAYERS INTO
GOALSCORING POSITIONS
MAIN BPO>BP BP BP>BPO BPO
MOMENTS

KEY PRINCIPLES Immediate Effective Immediate Win the ball back

transition into BP Possession transition into BPO as soon as possible
positions 1. Structured positions
Build-Up
Quick forward Effective Press the ball Deny opponents
passing Possession carrier immediately time and space to
2. Controlled build up
Possession In The
Middle Third
Quick forward Combination Play Limit opponents Limit opponents
movement 1. Organised passing options ability to create
Opponent scoring chances

Make the field as Combination Play Make the field as

big as possible 2. Disorganised small as possible
Opponent

Individual Skill
1. To create
scoring chances
Individual Skill
2. To convert
scoring chances
TEAM TASKS (Fundamental Tasks to make the Key Principles happen)

PLAYER TASKS (General and Position-specific)

PLAYER Positioning, First Touch, Running with Positioning, Pressing, Marking,

ACTIONS the Ball, 1v1, Striking the Ball, Intercepting, Tackling, Communicating
Communicating

The Game Training Phase prepares players for the Performance Phase, so all the elements
must be present. However, there should be a phased and structured development over
the four years that this phase encompasses. This is covered in depth in Part Two of this
manual
56
 AGE: 17+ PERFORMANCE PHASE
Role of the To prepare successful teams
Coach
What parts of SEE BELOW
the model?
OUTCOME WIN MATCHES
OBJECTIVES SCORE GOALS PREVENT GOALS
METHODS GET THE BALL AND YOUR PLAYERS PREVENT THE OPPONENT GETTING
INTO GOALSCORING POSITIONS THE BALL AND THEIR PLAYERS
INTO GOALSCORING POSITIONS
MAIN BPO>BP BP BP>BPO BPO
MOMENTS
KEY Immediate Effective Immediate Win the ball
PRINCIPLES transition into BP Possession transition into BPO back as soon as
positions 1. Structured positions possible
Build-Up
Quick forward Effective Press the ball Deny
passing Possession carrier immediately opponents time
2. Controlled and space to
Possession In The build up
Middle Third
Quick forward Combination Play Limit opponents Limit
movement 1. Organised passing options opponents
Opponent ability to create
scoring chances

Make the field as Combination Play Make the field as

big as possible 2. Disorganised small as possible
Opponent

Individual Skill
1. To create
scoring chances
Individual Skill
2. To convert
scoring chances
TEAM TASKS Fundamental Tasks to make the Key Principles happen
PLAYER General and Position-specific
TASKS
PLAYER Positioning, First Touch, Running Positioning, Pressing, Marking,
ACTIONS with the Ball, 1v1, Striking the Intercepting, Tackling,
Ball, Communicating Communicating

The Performance Phase is the full expression of football in a

competitive environment, where winning games is the prime focus. So,
naturally, the total structure of football is evident.
57
KEY POINTS:

We have looked at HOW FOOTBALL SHOULD BE PLAYED

Now we will look at HOW FOOTBALL SHOULD BE COACHED
The coach identifies Football Problems with the teams execution of the Playing Style
The main way we try to fix Football Problems is by TRAINING
First step towards putting Training into context: THE FFA BUILDING BLOCKS
The Building Blocks clarify:
What coaching football should be about at each of the four development
stages.
What parts of the FFA Team Model should be taught at each stage

AGE: 5-9 DISCOVERY PHASE

Role of the To facilitate the players discovery of the objectives of football and
Coach the basic player actions required by providing a fun football
environment
AGE: 9-13 SKILL ACQUISITION PHASE
Role of the To prepare players for team football by developing the functional
Coach game skills
AGE: 13-17 GAME TRAINING PHASE
Role of the To prepare skilful players for performance phase football by
Coach teaching them to apply the functional game skills in a team setting
AGE: 17+ PERFORMANCE PHASE
Role of the To prepare successful teams
Coach

58
 Chapter 7 - Who are we trying to develop?

Players!
Analysis of Football leads to the following conclusions:

- Football is a team game in which two teams try to win the game by scoring one more
goal than the other
- Therefore, scoring and preventing goals are the main objectives for the team
- The team has a number of Key Principles and main Team Tasks in attacking, defending
and transitioning to achieve these objectives
- The player has a range of general and position-specific tasks to perform in order to assist
the team in the accomplishment of the team tasks
- The player executes a range of individual Player Actions to successfully perform their
tasks

Therefore, at its most basic level, football is all about Player Actions the things a player does.
These are the things the coach is trying to influence. If all goes to plan, the actions a player
executes will bring the desired playing style to life.

A players actions are easy to see (and hear, in the case of communication) and analyse, but we
must also look at what makes a player do what they do. The answer lies in the brain.

Perception Decision Execution

Imagine for a second that you are a player on the field of play, and you are standing waiting for
the referees whistle to start the game. You are at first stationary, but when the whistle blows
you immediately begin to move: what made you move at that speed and in that direction?

Imagine you are a player involved in a game of football, and a team-mate has just passed the
ball to you: how do you decide what to do with it?

During a match, you shout information to a team-mate: what made you do that?

In order for a person to move or to talk, muscles must contract. It may be a voluntary
contraction, when we decide to kick a ball, for example, or involuntary, when we blink our
eyelids. Football coaches focus on the voluntary contractions, those things a player chooses to
do.

Muscles only contract when the brain sends a signal to them.

So, when you moved at the start of the game, when you did something with the ball that was
passed to you or when you shouted at a team-mate, the brain sent signals to the appropriate
muscles.

What led to the brain sending those signals?

59
 1. you saw and/or heard something Signals from the eyes and PERCEPTION
within the game; ears processed by
key factors = the ball; team- THE BRAIN
mates; opponents; space; the
goals

2. you analysed the situation The information was DECISION

and/or the communication you processed and a decision
received made by THE BRAIN

3. you did something THE BRAIN sent a signal to EXECUTION

the muscles

In detail:

The player Perceives what is happening in the game, processes the information based on the
Objectives and Tasks of football, Decides what should be done, and then Executes the action.

The three stages of Perception, Decision and Execution (PDE) can be

quite clearly distinguished, but are so closely inter-dependent that
they cannot be separated .

This explains why we have a holistic philosophy on coaching, and why

we question the value of isolated exercises. This is covered in the
next module.
Anticipation:

Reading the game and predicting what will happen are abilities that all top players require.
In our PDE model, this skill of anticipation is developed in the Perception and Decision phases:
the player analyses the situation that is evolving on the field and, based on prior experience
and previous feedback and/or questioning, chooses a plan of action that is ahead of the
game.

(NB: This process does not even begin to happen in isolated exercises.)

60
Looking at FFAs Team Model, at the base we outlined the individual
player actions:
PLAYER ACTIONS Positioning, First Touch, Running Positioning, Pressing, Marking,
with the Ball, 1v1, Striking the Ball, Intercepting, Tackling,
Communicating Communicating

These are clarified and extended below:

CORE SKILLS PLUS

In BP 1. First Touch Positioning
2. Running with the Ball Communication
3. 1v1
4. Striking the Ball
In BPO 1. Pressing Positioning
2. Marking Communication
3. Intercepting
4. Tackling

(There are also, of course, Core Skills for Goalkeepers; these are covered in our
specific Goalkeeper courses)

These are the basic actions a player performs, and therefore we

must look closely at the
PERCEPTION DECISION EXECUTION
that leads to the right action at the right time.

The coach is trying to affect:

how the player PERCEIVES football situations

what football action the player DECIDES to perform
the quality of the football action the player EXECUTES

All of these are governed by the brain.

Therefore, it is the coachs explicit role to stimulate and

improve the relevant processes within the brain

61
KEY POINTS:

Football is all about Player Actions the things a player does will bring the desired
playing style to life
To influence a players actions the coach must affect processes that take place in the
brain.
Perception Decision Execution
The coach is trying to affect:
how the player PERCEIVES football situations
what football action the player DECIDES to perform
the quality of the football action the player EXECUTES

62
63
64
 Chapter 8 - How should we coach?

The National Football Curriculum has provided the platform for Coach Education
because, since we now know the football we want to play and we know the players
required, we can logically define the kind of coaches we need to produce.

We can now define The Australian way of Coaching. We are able to say any old
coaching isnt good enough; there are many methods of coaching football, but we now
know how we need to coach.

The Football We Want to Play A Philosophy on

(in Order for Australia to Be a World Leader) Football
(National Football
Curriculum)

The Players We Need A Philosophy on

(in Order to Play That Way) Football
(National Football
Curriculum)

The Coaches We Need A Philosophy on

(in Order to Produce Those Players Football Coaching
and Develop the Teams They Play In) (Coaching Expertise
Model)

The Curriculum clearly states our philosophy: that we believe a Holistic approach to
coaching football is the best choice. Our belief is supported by analysis and scientific
research.

The Holistic v Isolated debate

Just like there are many different philosophies on how to play football, there are also
different philosophies on what is the most effective way to coach football.
Many coaches, and indeed countries, still hold the belief that football must be broken
down into its many small components and that these components should then be
practised in isolation until the techniques are deeply ingrained: we call this the Isolated
approach.

65
Supporters of the isolated approach believe that the best way of improving a players
ability in, for example, passing with the inside of the foot is to take passing with the
inside of the foot out of its natural game context and practice it in pairs or in lines; their
reasoning is that this isolated training provides the opportunity for repetition. However,
this type of practice removes the realism required for proper learning, as there are no
longer game-specific resistances such as opponents: it may look a bit like football, but it
isnt really football. In terms of Perception-Decision-Execution, isolated training only
touches on the Execution; by removing the Perception and Decision, it is Execution
without relevance.

Research has shown that this type of drills-based practice (i.e. repetition without
decision making) is not the most educationally effective way to teach football. Players
may learn to perform the techniques, but do not learn how to apply them in the game.

This makes sense if you think about it for a little longer:

A player who looks great performing a prescribed technique on the training pitch but
does not recognize when to use it during the game has the same problem as the player
who sees the right moment to use it but lacks the technique to execute it.

In order to reach a level of excellence in football, one needs thousands of hours of

purposeful practice.

The Holistic Approach

Purposeful practice for football is practice that develops the players technical and
perception/decision-making skills, as well as the required football fitness, in
conjunction with each other instead of developing the individual components in
isolation.

We call this the Holistic approach of coaching.

The isolated approach is successful, and perhaps necessary, for specific sports, such as
golf and gymnastics. Football demands the holistic approach by its very nature; it is an
incredibly complex game, with unpredictable situations and the player is regularly
required to rapidly select from a wide range of possible options and execute them under
pressure.

Daniel Coyle, in his much-acclaimed book The Talent Code, explains the difference in
the brain processes involved in, on the one hand, activities like golf and violin-playing,
compared to activities like football.

Skills like football are flexible-circuit skills, meaning they require us to grow vast ivy-vine
circuits (in the brain) that we can flick through to navigate an ever-changing set of
obstacles. Playing violin, golf, gymnastics and figure-skating, on the other hand, are
consistent-circuit skills, depending utterly on a solid foundation of technique that
enables us to reliably re-create the fundamentals of an ideal performance.
66
The point can be made by considering two contrasting ways of teaching a child to solve a
jigsaw puzzle.

Method One (Isolated Approach):

Lesson 1: Take one piece out of the box, close the lid, and then take that piece to the
child. Ask her to keep looking at the piece until she is totally familiar with it. Then take
that piece away and put it back in the box.

Lesson 2: Take another jigsaw piece out, close the lid, and take the second piece to the
child. Again, ask her to keep looking at the piece until she is totally familiar with it.

Lessons 3-60: Repeat the process until she is familiar with all the separate jigsaw pieces.

Lesson 61: Finally, empty the whole box of pieces on the childs desk, and take the box
away. Ask the child to arrange all the pieces into a rectangular picture.

Method Two (Holistic Approach):

Lesson 1: Put the jigsaw pieces together according to the picture on the front of the box.
Take the complete jigsaw to the childs desk and ask her to familiarize herself with the
whole picture.

Lesson 2: Take the complete jigsaw to the childs desk and ask her to familiarize herself
with the whole picture, focusing mainly on one quarter of it.

Lesson 3: Take the complete jigsaw to the childs desk and ask her to familiarize herself
with the whole picture, focusing mainly on a second quarter of it.

Lesson 4: Take the complete jigsaw to the childs desk and ask her to familiarize herself
with the whole picture, focusing mainly on a third quarter of it.

Lesson 5: Take the complete jigsaw to the childs desk and ask her to familiarize herself
with the whole picture, focusing mainly on the final quarter of it.

Lesson 6: Take the jigsaw apart, put the pieces on the childs desk and ask her to put it
back together.

Which child do you think would finish the jigsaw quickest? It is feasible that the 6 lessons
of the holistic approach would be more successful than 60 lessons of isolated because
the child has always been presented with the big picture, and can therefore see the
links and make the connections between the pieces much more quickly and efficiently.

Here lies another problem with the isolated approach: there are so many elements to
the game of football, that the coach can end up with a list of, say, 60 separate elements
to work on. If the coach then proceeds to address them all individually in an isolated
way, the whole training program becomes totally removed from the real context of
football. To compound the problem, by the time you work on the 60 th jigsaw piece, the
players have forgotten what the first piece looks like!
67
Repetition is of course important in developing players, but we must strive for:

repetition of football-specific situations with a focus on a particular aspect

The players must always be playing football by perceiving-deciding-executing, and the

relevance to the big picture must always be apparent. The coach makes this happen by
designing training exercises with game-specific resistances, by manipulating things like:

- the number of opponents

- the number of team-mates
- the size and position of the goals/targets
- the size of the space to work in
- the objective of the exercise

These are all usually absent in isolated training.

However, this is not to say that there is absolutely no place for isolated training. In
specific circumstances, for a specific player, when the coach has exhausted all holistic
means to improve him, the only remaining solution is for the player to work individually
on technique. Isolated exercises should be the last resort for certain players, when
necessary, not the fundamental basis of training for all players.

It is FFAs belief that this kind of isolated, remedial work is best utilized as homework: in
fact, all players should clock up a large number of hours mastering the ball at home, for
example, using a wall to help develop passing and receiving technique, or trying out 1v1
moves in the back yard.

Holistic Teaching

In terms of teaching players, there are two main ways in which the holistic approach is
implemented:

i) Training Session Content: Clear guidelines are provided to assist coaches to design
game-related and football-specific exercises which maximize learning and lead to the
development of the kind of players we need

ii) Coach Intervention: FFA has developed a clear process by which the coach can plan
and conduct training sessions that use a task-based approach to give players real
learning opportunities; fundamentally, we believe that if the players are challenged to
solve problems at training, there is a greater likelihood that they will be able to solve
problems in the game.

Our approach also aims to drastically reduce the amount of time players have
traditionally spent standing still in training, while coaches give one long-winded speech
after another. When conducting training sessions, it is important for the coach to
remember its all about the players. The focus should be on helping the players to
improve. Unfortunately, for a number of reasons, the most common method employed
by coaches in Australia is to constantly stop the training session to give long-winded
68
speeches to the players. We have even observed this happening in the warm-up stage
and in the training game at the end of a training session.
All coaches are well-meaning, keen to help their players, but the fact is that this
approach is misguided and simply doesnt work. Players learn by doing and the coach
must guide and facilitate this learning process. The coach has to learn when to stop the
players, how long for and how often. They must also learn what to say and how to say it
in order to achieve the best possible outcome. Stopping the players too often, and
talking for too long are not only non-educational, but they also frustrate the players and
take away their enjoyment of training. Perhaps more worryingly, they take away
valuable training time, compounding the problems caused by too much isolated training.

69
 Outcome:

The Coaching Expertise Model

In terms of educating coaches, the Coaching Expertise Model provides the framework,
which is clearly visualized and easily articulated:

VERBAL:
The Coach uses the competencies required at TRAINING, on MATCH-DAY and in
MANAGEMENT to develop players and teams according to a clear VISION AND
PHILOSOPHY, and the whole process is supported by a broad FOOTBALL
KNOWLEDGE

70
VISUAL:

(The elements of the Coaching Expertise Model are outlined in detail in the Appendix of
this manual)

KEY POINTS:
The Football We Want to Play> The Players We Need> The Coaches We Need
A philosophy on playing football> A philosophy on coaching football
Our belief, supported by analysis and scientific research, is that a Holistic approach
to coaching football is the best choice.
Purposeful practice for football develops the players Perception-Decision-Execution
in conjunction with each other instead of developing the individual components in
isolation.

The Coaching Expertise Model: The Coach uses the competencies required at
TRAINING, on MATCH-DAY and in MANAGEMENT to develop players and teams
according to a clear VISION AND PHILOSOPHY, and the whole process is supported
by a broad FOOTBALL KNOWLEDGE.

71
Chapter 9 Planning a Training Session 1

Most coaches do not reach further than creating general training exercises which
hardly have any relation to problems that occurred in the match

Rinus Michels, FIFA Coach of the Century

As outlined in the FFA Coaching Expertise Model, there are four components to the
TRAINING competency:

1. PLAN
2. PREPARE
3. CONDUCT
4. EVALUATE

Since:
We know the type of football we want to play
We have defined the different development stages of players
We know that the coach has to influence players actions
We have analysed our team playing football
We have identified problems that need fixing at Training
And we have a vision on coaching

we are now in a position to move to the first step in Training:

72
Unfortunately, the vast majority of coaches go to the training field with just one or
two, and more often than not, NONE of these points clear in thier mind.

That is why so much football training is GENERAL, and not SPECIFIC. It is not that
difficult to plan and deliver general training exercises that look like football and
which keep players active and enthused. An unqualified coach can do that. They can
find a million practices on the internet and conduct any number of them, in any
order. They can even appear to be qualified by stopping the play and talking about
what just happened, or what the players should perhaps have done. If you played
football or have watched football, that is not hard to do.

Why SPECIFIC?

Because the professional coach has:

A specific philosophy and vision

A specific playing style
A specific team model
A specific level of competition
Specific players
Specific problems
Specific opponents
Etc, etc

GENERAL is not good enough. Working in a SPECIFIC context is what sets the
professional coach apart from people who can put on some football practices.

So, having defined a whole range of SPECIFIC factors, we are only now in a position
to move to the first step in Training:

PLAN
PLAN has two parts:
1. DEFINE
2. DESIGN

Lets look at number 1 first.

1. DEFINE
o Define the Football Problem
o Write the Session Objective

We have practiced identifying and defining Football Problems earlier in Chapter 5.

The Session Objective

Lets now look at writing a session objective

73
Too many coaches do not actually plan their training sessions. This is inexcusable for
the serious coach.

Too often, those that DO plan their training sessions do not plan them with a
specific football outcome in mind.
As outlined above, players are very often put through a series of random activities
or general exercises.

Writing a session objective is a sign that you know what youre doing. It is a principal
part of the whole process of improving your football team.

If you cant describe what youre doing as a process, you

dont know what youre doing

W. Edwards Deming

74
When we identified the Football Problem, after analysing our team, we followed
these steps:

WHICH MAIN MOMENT:

WHICH KEY PRINCIPLE:

Then, we used THE 5Ws to clearly define the problem.

WHAT? What is the problem?

WHO? Who are the key players involved?
WHERE? Where on the field?
WHEN? When does the problem occur?
WHY? Why does the problem occur?

Using what you wrote down in that stage of the process, complete the relevant parts
of the below FFA Session Plan (standard form for the Performance Phase)

Main Moment: _______________

Key Principle:
__________________________________________________________________

What is the
problem?
Who are the key
players
involved?
Where on the
field?
When does the
problem occur?
Why does the
problem occur?

Session Objective:
In this session, I aim to improve my teams ability to:
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

By focusing on: Player Tasks (General / Position-specific):

_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

Remember, the fourth component of TRAINING is 4. EVALUATE. How can you

evaluate something if you didnt write down what you were setting out to achieve?

75
KEY POINTS:

1. PLAN
2. PREPARE
3. CONDUCT
4. EVALUATE

PLAN / 1. DEFINE
PLAN / 2. DESIGN

1. DEFINE a) Define the Football Problem b) Write the Session Objective

Session Objective:
In this session, I aim to improve>Team Task>Player Tasks/Actions

How can you evaluate the success of a session if you didnt write down what you
were setting out to achieve?

76
77
 Chapter 10 Planning a Training Session 2

PLAN has two parts:

1. DEFINE
2. DESIGN

Now, lets look at number 2

2. DESIGN
a) Design the Session Content

Previously, we defined a football problem which led us to write our Session Objective.
This is the first thing we write on the Session Plan:

Session Objective:
In this session I aim to improve

Now we must DESIGN the SESSION CONTENT which will maximise the possibility of
achieving this Session Objective.

Training Session Content

Whatever your philosophy and wherever you come from, there is generally agreement on what a
Training Session is made up of.
Most coaches would consider a session to consist of 3 or 4 separate parts, the first of which is a warm-
up and the last of which is a game.

We believe an ideal training session for players 13 years and older consists of four components.

So lets consider what the purpose of each component should be, proceeding under the assumption
that 1. is a warm-up and 4. is a game.

1 WARM-UP

2 ???

3 ???

4 GAME

78
Starting Point:

The purpose of Training is to improve Match performance

Training activities must therefore resemble the Match
The coach must provide game-related exercises, preparing players for the Match
(solving football problems)

This whole session is being designed to achieve a stated session objective, which is
aimed at SOLVING A FOOTBALL PROBLEM.

So, logically, the most important consideration is the part of the session in which the
problem is specifically addressed.

If the problem from your analysis occurred in a football situation, it makes sense that
the best way to fix it in training is in a football situation. So:

THE TRAINING EXERCISE SHOULD REPLICATE

THE ACTUAL FOOTBALL SITUATION
IN WHICH THE PROBLEM OCCURRED

Coaches who fail to understand this principle will stray into, at best, less effective
training, and at worst, irrelevant training.

So, how can we design a training exercise that replicates the actual football situation
in which the problem occurred?

The answer is here

79
 The answer is here

The answer is here

The answer is here

80
Professional coaches should not refer to a book or app in order to find their training
exercises. The author of a coaching textbook does not know your playing style, your
players, the specific problem you are trying to fix nor your philosophy on coaching.

The secret to designing the right exercise is in the game.

PUT THE PLAYERS AND THE BALL

IN THE SITUATION THAT NEEDS FIXING!

Heres a hypothetical problem.

MAIN MOMENT: BP
KEY PRINCIPLE: Controlled possession in the middle third

5W Definition:

WHAT? We are struggling to get good possession with midfielders facing forward
WHO? Key players to improve: 6, 8 and 10
WHERE? In the central part of the middle third
WHEN? When we get 3 or 4 out of the back third in possession
WHY? Our midfielders arent positioning themselves between defenders and
between the lines

Session Objective:
In this session, I aim to improve:

(Team Task:) the use of effective short passing to get the ball to the strikers in a
structured manner

By focusing on: Player Tasks (General / Position-specific):

- 6 and 8, position yourselves between the lines and between defenders
- 6 and 8, avoid blocking the passing lane from 3 and 4 to 9
- 10, take up a starting position in advance of 6 and 8 where you can receive
the ball in space and/or quickly support 9 when they receive the ball

81
Below is a visual representation of the kind of situation that occurred regularly in the
game we analysed.

(We are the yellow team)

So, the coach must design an exercise that replicates and recreates these situations.

The 5Ws and the visual picture from the actual game guide the coach, in conjunction
with the Session Objective.

82
Arguably, the ultimate method of replicating the game situation is to recreate it in an
11v11 training match. However, there are several snags with that:

- most coaches rarely have 22 players available for a training session

- if the coach is going to focus on improving a small number of key players,
that will probably result in a large number of other players being less
involved, or not involved at all, for much of the time
- how many moments in an 11v11 game will there be when you see the
specific problem situation and can get some repetition of the improved
behaviour?

So, the coach must design a viable and effective training exercise that lends itself to
learning for the key players and the team.

The Game Training Exercise

11v11 is not an ideal solution for most coaches. Therefore, the coach has to decide
how to modify the 11v11 picture above:
- which players to take out of the picture?
- how to modify the size of the area?

One hypothetical solution is to remove players and modify the area as represented
in the diagram below, and set up a practice that looks something like the green area
(of course, there are many other possibilities too)

83
The coach may also choose to take out one or more of the defenders that are
currently in the green area, if that is the right decision based on what they know
about their team and their players and the nature of the problem.

When they have decided which players and what area, they must also decide:
- how the practice starts and ends
- what the targets/objectives are for both teams (eg, in the above exercise, do
the yellow team try to get the ball across the end line, or does the coach
extend the area and allow the yellows to try to score in the normal goal? And
what do the red team do when they win the ball.?)

By this process, the coach ends up with their own SPECIFIC training exercise which
has evolved:

- from analysis of football and clear definition of the football problem

We call this session component the GAME TRAINING exercise. Logically, it sits in box
3 (see below), as it is only one step removed from the GAME in box 4. It wouldnt
make sense to conduct a Game Training exercise, like the hypothetical one above,
then move backwards to something LESS LIKE the GAME, and then up again to a
GAME.

GAME TRAINING DEFINITION:

- Practices are specific and game-related exercises designed to develop, improve

or reinforce team understanding and player roles.
- They must have direction and realistic opposition which can be gradually
increased.
- The coach should situate the practice in the area of the field where the desired
actions usually take place.
- The area can have modifications (such as corridors and additional boundary
lines) and constraints can be placed on the players (e.g. limited touches,
restricted areas).
- Each team must have targets (e.g. Small goal, big goal, cross a line in possession)

So, we have decided on the nature of the main part of the session, we have planned
it first, and we have made it the third session component.

1 WARM-UP ???

2 ??? ???

3 GAME The main part of the session, where optimum learning

TRAINING and teaching take place

4 GAME ???

84
Which component should we plan next?

Perhaps the answer to these questions will help us:

How is training effectiveness measured? How can you tell if you have really
achieved your session objective?

ANSWER: When they are able to do it in the Match.

So, what tells us they might be able to do it in the Match?

ANSWER: Something at Training resembling the Match, that allows us to assess the
possible success of our Session.

The Training Game

It needs to be as close to the Match as possible, and should be designed in such a

way as to allow the coach to determine whether the players can independently
apply what was learnt in the earlier parts of the session.

The players are focusing on playing a realistic game, which will contain situations
where they can demonstrate an improvement in the part of the playing style that
was at fault.

The professional coach does not say, any old game will do, as they want to assess
the following:

- How successfully did the Session meet its objective?

- Was there observable improvement in the player actions identified as a
problem (EXECUTION)?
- Do they make the right football decisions independently (PERCEPTION and
DECISION)?

The right Training Game provides the REALISM for these questions to be accurately
answered

TRAINING GAME DEFINITION:

- A game involving two even teams (or one extra player on one team) used to
conclude the session
- Both teams can score (in big or small goals)
- Both teams must build-up, attack, defend, transition; all four main moments
must be present.
- Players in game-specific positions and areas
- All players inside game area (since channels and marked zones for players
are not part of the Field of Play in a match)
- Closely resembles the real game or a section of it, with as many of the 11v11
rules present as possible.

85
So, we have decided to plan the fourth component next (it makes sense to plan the
Training Game next, as it usually closely resembles the Game Training and is a logical
and natural progression.

1 WARM-UP ???

2 ??? ???

3 GAME The main part of the session, where optimum learning

TRAINING and teaching take place

4 TRAINING The part where the players play competitively and

GAME freely, while the coach assesses the success of the
session

Clarification of terminology:

Game Training

Training that relates to the game

Training Game

A game that is conducted at training

Now, what is component 1. WARM-UP, all about?

What are the key factors? A generic description of a sporting warm-up looks like this

- prepare the player for the upcoming activity

- help prevent injury
- increase the bodys core temperature
- increase heart rate
- increase breathing rate

The warm-up should incorporate the muscle groups and activities that are required
during training

The intensity of the warm-up should begin at a low level gradually building to the
level of intensity required during training

Passing Practices

But reflect for a minute upon FFAs Philosophy on how football should be coached:

- a holistic approach, to ensure training affects the players PERCEPTION

DECISION EXECUTION
- Make better use of every minute of the session to make it more successful

86
The inference here is that we believe coaches should avoid wasting time in the
warm-up component of a session by performing isolated, non-relevant activities.

The balls should be used straight away (or as soon as possible after some light,
general warming up)
Question: What else would most coaches incorporate in every session, as well as a
Warm-up at the start and a Game at the end?

Answer: Passing

Why? Because that is the basic action required to play football passing the ball to a
team-mate.

So, when we introduce the balls at the start of a session, or soon after the start, the
players should be engaged in Passing Practices.

Rather than a general, non-relevant warm-up without the ball for, say, 20 minutes
and THEN beginning the football parts of the session, we recommend that Passing
Practices ARE the Warm-up (The usual principles of a safe warm-up still apply, and of
course the intensity and explosiveness of the Passing Practices must be considered)

However, the overwhelming benefit of using Passing Practices in the traditional

warm-up stage, is that the coach, because they know what their session objective
is, can design a specific Passing Practice to begin the process of successfully
achieving their objective.

There are two key points to be remembered here:

The professional coach, by the use of smart Passing Practices, can provide for the
players:

- Hidden learning

- Repetition

This is why it is recommended to plan the Game Training first, because it gives
session components 1 and 2 some context. Now you know what you are preparing
the players for.

Having planned the main part of the session first, the Game Training, the coach
knows the required:

- Player actions
- Elements of Perception
- Decisions
- Interaction between players

Therefore, they can design exercises that contains as many of them as is possible in a
warm-up with Passing Practices.
87
Refer back to the generic description of a sporting warm-up, and consider the parts
in bold type below.

- prepare the player for the upcoming activity

- help prevent injury
- increase the bodys core temperature
- increase heart rate
- increase breathing rate

The warm-up should incorporate the muscle groups and activities that are required
during training

The intensity of the warm-up should begin at a low level gradually building to the
level of intensity required during training

What better way to prepare the player for the upcoming activity and incorporate
the muscle groups and activities that are required during training than a
specifically-designed passing practice?

Far too many warm-ups do not prepare the player in any other way but physically;
when you analyse football, and see the brains role in PERCEPTION-DECISION-
EXECUTION, you can see the importance of engaging the player in more than just
running.

Football players are unconscious runners; they do not have to, or want to, think
about the act of running, but are thinking about the ball, their team-mates, their
opponents, the score, etc.

When coaches prescribe running activities without the ball and without a football
context (in warm-ups or conditioning exercises) the players become conscious
runners; they start to think about the act of running as there is nothing else to think
about. That is why very often the players lose focus or become harder to manage:
they dont like having to think about running. Track and field athletes are conscious
runners football players, as a general rule, do not want to be track and field
athletes.

PASSING PRACTICES DEFINITION:

- Technical exercises designed to develop, improve or reinforce the two most

important functional game skills, passing and first touch.
- They are conducted as part of the warming-up, and there should be a focus
on passing and movement (the coach may decide to conduct a brief, general
warming-up without the ball first)
- They are unopposed (NB. The use of a rotating, passive defender may assist
in encouraging perception and decision-making)
- The coach structures the exercise to encourage specific behaviours and
achieve specific outcomes, related to the Session Objective

88
Philosophy context

It also makes sense to recommend Passing Practices in every session when pro-
active, possession-based is FFAs stated Playing Style.

(NOTE: Designing a Passing Practice for a BPO or BP>BPO Session Objective is

challenging, but achievable. The process is covered in a practical setting on FFAs
Advanced Coaching Courses.)

FOOD FOR THOUGHT: If someone were to observe most of your warm-ups, would
they be able to hazard a guess at YOUR session objective?

1 PASSING The warm-up, incorporating specific passing, first touch

PRACTICES and football-related movements, designed to help
achieve the session objective
2 ??? ???

3 GAME The main part of the session, where optimum learning

TRAINING and teaching take place

4 TRAINING The part where the players play competitively and

GAME freely, while the coach assesses the success of the
session

Now, reflect:

- we have planned a main part of the session (Game Training) with real game
situations in which to improve the teams match performance
- we have planned a game to assess the level of team improvement
- we have planned a warm-up with specific passing practices incorporating
repetition of some of the behaviour required in the Game Training part

So, in the light of what we have planned so far, what might the purpose of the
component following the passing Practices be?

ANSWER:

- A link in the chain of learning between passing practices

and game training

89
Positioning Games

What elements might need to be present to make a link in the chain of learning
between passing practices and game training?

- opposition
- closer resemblance to game-specific situations than in Passing Practices
- opportunity to succeed more than in Game Training and Training Game
- more repetition of situations requiring PERCEPTION and DECISION

As stated earlier, conducting a training session with four components is not a novel
phenomenon; many coaches already do it.

If one observes coaches at work, you will often see them:

- start with a warm-up followed by some passing practices

- move on to something like a possession game

Our first recommendation was to bring the passing into the warm-up, to fit our
holistic philosophy, touch more on PERCEPTION-DECISION-EXECUTION (P-D-E), and
optimise the use of football training time.

Our next philosophical suggestion is to move on from the unopposed Passing

Practices to an exercise with limited opposition, rather than a standard possession
game which often comprises of two teams of equal numbers.

So, we need an exercise with limited opposition and uneven numbers, with game-
specific resistances, requiring P-D-E.

Solution?

POSITIONING GAMES

Positioning Games are based on the importance of players positioning themselves

in an effective manner in order to ensure the team maintains possession. Given that
the vast majority of a players time on the field is spent WITHOUT THE BALL, correct
positioning is a vital part of a players required competencies (this applies to all four
main moments)

In BP, a basic requirement is for players to position themselves where the ball-carrier
can easily pass to them without the pass being intercepted. This often means: one
on the left, one on the right and one in the middle

90
Players, especially midfielders, should be given some key tasks/actions to remember,
such as: Get between the lines!; Get between defenders!

91
There are some basic forms of Positioning Games, designed to develop these, and
other, required qualities in players.

92
POSITIONING GAMES DEFINITION:

- Passing practices with added game-related resistances.

- They are designed to further develop passing and first touch under pressure.
- Players are now required to develop, improve or reinforce their positioning,
handling speed and decision-making.
- They are always opposed, but usually with numerical superiority to the
attacking team. The degree of opponent resistance can be gradually
increased.
- The coach structures the exercise to encourage specific behaviours and
achieve specific outcomes, related to the Session Objective

So, we have now outlined the nature of our four Training Session components (see
below)

93
 1 PASSING The warm-up, incorporating specific passing, first
PRACTICES touch and football-related movements, designed to
help achieve the session objective
2 POSITIONING The theme is developed by the introduction of limited
GAMES opposition, providing opportunities for appropriate
Perception and Decision-making in a realistic setting
3 GAME TRAINING The main part of the session, where optimum learning
and teaching take place
4 TRAINING GAME The part where the players play competitively and
freely, while the coach assesses the success of the
session

NOTE: Designing a Positioning Game for a BPO or BP>BPO Session Objective is

challenging, but achievable. The process is covered in a practical setting on FFAs
Advanced Coaching Courses.

KEY POINTS:

DESIGN the SESSION CONTENT which will maximise the possibility of achieving the
Session Objective.
The purpose of Training is to improve Match performance, therefore training
activities must closely resemble the Match

4 components:
1 PASSING The warm-up, incorporating specific passing, first touch
PRACTICES and football-related movements, designed to help
achieve the session objective
2 POSITIONING The theme is developed by the introduction of limited
GAMES opposition, providing opportunities for appropriate
Perception and Decision-making in a realistic setting
3 GAME TRAINING The main part of the session, where optimum learning
and teaching take place
4 TRAINING GAME The part where the players play competitively and
freely, while the coach assesses the success of the
session

Plan in this order:

Game Training>Training Game>Passing Practices>Positioning Games
Game Training = Re-create the Football Problem = Context for the other three
components

94
PRACTICE!:

It would be a valuable exercise for you now to design a whole training

session to achieve the hypothetical Session Objective from this
chapter, following the whole process outlined so far

IMPORTANT:

Principles of safe warming-up and injury prevention

Reducing the risk of injury in football is important. We have a responsibility to take

care of all our participants.

A sound warm-up, as well as preparing the players for the upcoming activity, will
also assist in injury prevention.

FFA recommends the implementation of the principles outlined in the FIFA 11+, a
proven success in reducing football injuries.

(SEE http://f-marc.com/11plus/home/ )

The 11+ is a set program for warming-up which takes 20 minutes to conduct.
However, there is no football-specific passing or technique component.

In keeping with FFAs holistic philosophy on coaching, we suggest that many of the
FIFA 11+ exercises can be modified (eg, passing practices including running
sequences; 1-leg balance exercise involving volleying, etc) as a means of
incorporating the 11+ principles within an ideal football training session.

Below are some specific suggestions:

11+
Part 1 = Running exercises, 8 minutes

We suggest that depending on the Passing Practices planned, the coach either
begins the session with a low-intensity, short-distance passing practice, or several of
the 6 suggested running exercises incorporating the ball. If starting with passing
practices straight away, the coach may decide to briefly intersperse the activity with
some of the 11+ running exercises.

It is assumed that most coaches include similar activities to the 11+ running
exercises in the early part of their session, often with a ball involved.

11+
Part 2 = Strength Plyometrics Balance, 10 minutes

95
We are not totally in favour of giving so much of your training time to these areas.
Over a whole season, this would add up to a huge amount of lost football
development.

FFAs philosophy leads to the following suggestion:

Exercises 7, 8 and 9 may be recommended to players as homework, following the

guidelines on the F-MARC website.

Exercises 10 and 11 may be incorporated within breaks in the Passing Practices, or

given as waiting time activities (i.e. when you get to the back of the line, do . or
after you pass the ball to the player on that cone, do..)

Exercise 12 can be incorporated late in the warm-up stage, that is, towards the end
of the Passing Practices.

11+
Part 3 = Running Exercises

Exercises 13 and 15 can be conducted with the ball (eg, to replace exercise 15,
players can perform 1v1 step-over exercises with the ball, involving a change of
direction and cutting.)

NOTE:

The 11+ principles should not be introduced until the age of 15 in males and 13 in
females (during the Game Training Phase)

TRAINING COMPETENCIES

PLAN

Outcomes from Define and Design so far

PLAN SESSION PLAN

1. DEFINE Football Problem SESSION OBJECTIVE
Identified
Football Problem
Defined
2. DESIGN Four Session SESSION CONTENT
Components

96
97
Chapter 11 - Conducting a Training Session 1

We started by looking at FFAs Vision on HOW FOOTBALL SHOULD BE PLAYED

We then looked at FFAs Vision on HOW FOOTBALL SHOULD BE COACHED

We investigated the first part of the TRAINING competency (PLAN), and closely examined
the four Session Components

REVISION:

TRAINING is made up of:

1. PLAN
2. PREPARE
3. CONDUCT
4. EVALUATE

1. PLAN: We now have exercises planned

2. PREPARE: Preparing for the training session is now easy, because the Plan contains all
the information you need in terms of People, Equipment and Environment.

So, lets now look at no. 3:

How the coach should CONDUCT a Training Session.

As we do so, we will discover that we will need to re-visit the Plan stage to add some
more detail. If you PLAN a session properly there is more chance that you will CONDUCT it
effectively. By looking at the best way of conducting it first, we will then be better
informed in how to construct this additional detail in the plan.

Consider the purpose of each of the four session components:

(NB: when planning a training session we recommended that the third component, Game
Training, be planned first. We will now look in sequential order at how each of the
components should be conducted)

1. PASSING PRACTICES

The warm-up, incorporating specific passing, first touch and football-related

movements, designed to help achieve the session objective

Please remember, this is a warm-up!

Too often, coaches use the warm-up stage as teaching time: they repeatedly stop the
players and correct them, getting all the players to stop and listen. If this occurs, it is not
really a warm-up any more.

98
Revision of Key Points:

The professional coach, by the use of smart Passing Practices, can provide for the players:

- Hidden learning
- Repetition

Having planned the main part of the session first, the Game Training, the coach knows the
required:

- Player actions
- Elements of Perception
- Decisions
- Interaction between players

So, the coach can carefully think about how to construct a SPECIFIC passing practice to
incorporate those actions, interactions and elements of P-D-E. Far too often, we see
players engaged in random passing exercises which can often be boring, or so-called fun
activities which have little relevance to real football or, more importantly, the objective of
the session.

It is also useful to consider, for each session component, what should be the main
behaviour of both the players and the coach.

Main behaviour in Passing Practices:

PLAYERS: warming-up
COACH: influencing

How does the coach INFLUENCE the players?

i) by smart design of the passing practices, incorporating hidden learning and repetition

ii) by giving key technical points related to the session objective (without interrupting the
warm-up) to players who need it. In terms of PERCEPTION-DECISION-EXECUTION, passing
practices will focus on EXECUTION, as they are unopposed or use a rotating passive
defender, but the clever coach tries to build in some PERCEPTION and DECISION.

So, what additional notes should the coach write down on this part of the Session Plan?

They should note the key points of P-D-E might make on the run where necessary,
related to the session objective.

Below, write down the points you would look for in the passing practice you designed for
our hypothetical session at the end of the previous chapter:

99
Session Objective:
In this session, I aim to improve:

(Team Task:) the use of effective short passing to get the ball to the strikers in a structured
manner

By focusing on: Player Tasks (General / Position-specific):

- 6 and 8, position yourselves between the lines and between defenders
- 6 and 8, avoid blocking the passing lane from 3 and 4 to 9
- 10, take up a starting position in advance of 6 and 8 where you can receive the ball
in space and/or quickly support 9 when they receives the ball
-
Perception (Seeing/Hearing):

Decision
(Recognition/Anticipation/
Options/Choices):

Execution
(Timing/Speed/Quality/Clarity):

100
2. POSITIONING GAMES / 3. GAME TRAINING:

We will now look at the second and third session components (POSITIONING GAMES
and GAME TRAINING) together, as they share the same ideal behaviours for the
players and the coach:

Main behaviour in Positioning Games and Game Training:

PLAYERS: learning
COACH: teaching

2. POSITIONING GAMES

The theme is developed by the introduction of limited opposition, providing

opportunities for appropriate Perception and Decision-making in a realistic setting

3. GAME TRAINING:

The main part of the session, where optimum learning and teaching take place

You have created a learning environment by designing an appropriate Positioning

Game and Game Training exercise, derived from the Match situation.

If the players are learning then, by definition, THE COACH SHOULD BE TEACHING

How does the coach TEACH the players?

(Note: the following guidelines and suggested three steps apply to both Positioning
Games and Game Training. Obviously, because of their differing nature, they are
applied slightly differently in each component)

Key points from FFAs Vision on Coaching:

- Holistic (reflected in the design of session components)

- must affect the players PERCEPTION-DECISION-EXECUTION
- aim to develop improved subconscious behavior
- task-based rather than prescriptive
- challenging
- coach the whole team, focusing on certain players (rather than coach a few
players, forget the rest of the team)
- training should focus on CONSISTENTLY DEVELOPING THE PLAYING STYLE

Helping players PERCEIVE

- Which Main Moment?

- Which Key Principle?
- Which Team Task?

101
These all emanate from your definition of the football problem, using the 5Ws. You
observed that something was wrong with the execution of the playing style, based
on the Team Model. So, from our definition, something is going wrong with the
players PERCEPTION, DECISION and EXECUTION. Therefore, the coach must guide
the players by means of a training session to improve their PERCEPTION and
DECISION so that they EXECUTE correctly.

To help players perceive, there needs to be a game situation for them to interpret.
To achieve a specific session objective, therefore, there needs to be SPECIFIC GAME
SITUATIONS FOR THEM TO INTERPRET. We have provided this by carefully designing
our Positioning Game and Game Training exercise.

PERCEPTION is the processing of visual and aural stimuli: the player sees and hears
things in the game, then analyses and interprets them very quickly. Then there is a
DECISION to do something.

The coach tries to simplify the process for the players by clarifying what the team is
trying to achieve. This gives a context for perception and decision, and gives a clear
focus to the activity. The coach makes this happen by establishing a clear, pre-
determined Team Task.

Step 1: Set the Team Task

The Team Task is crucial, because it switches on all the players to help achieve it,
even though you may only focus on a small number of players who are key to fixing
the problem.
You may set a Team Task that is word for word from the Team Model, or a modified
version of it to add clarity for the specific problem in mind.

It is important that setting the Team Task is your first coaching intervention. Let
everyone know what this practice is focused on before you start telling them what
theyre doing wrong; by setting the Team Task (following up all the other input you
have made earlier in the session) the key players are already in learning mode and
hopefully taking the first steps to solving the problem themselves.

It is counter-productive and illogical for the first intervention to be anything other

than a clear Team Task. Why?
If the coach is going to be correcting players, it makes sense to let them know this is
what were trying to do, rather than being the policeman who catches them doing
something wrong.

It also prevents situations where the player thinks, or says, why didnt you tell me
that before?

102
Effective coaching is about finding ways to stop them less often, not more often; its
about guiding them to find solutions, as that is what will have to happen in the
game: they wont be able to look at the bench and say what do I do now, coach?

Sometimes you can tell a player they are doing something wrong
without actually telling him
Arsene Wenger

More importantly, the Team Task keeps the whole team focused on developing and
improving the playing style.

So, youve set a Team Task. Obviously you don't expect 100% success in the
achievement of the task; if that happens, then it clearly was not a Football Problem
in the first place.
What you do expect is the key players identified in the 5Ws, and the Session
Objective, to require some guidance.

Step 2: Player Tasks / Actions

You must be able in advance to select and write down the key Player Tasks and
Actions that you will need to stress to the key players.

The professional coach is, to a large extent, able to predict the future (in training, at
least!) By designing and conducting the session in a logical and structured way, they
are as certain as they can be that situations will arise in the Positioning Game and
Game Training which will facilitate player learning through the coachs guidance.

The Player Tasks and Actions are embedded in the Team Model but again, as with
the Team Task, the coach may need to create slightly different (or even new)
Tasks/Actions based on the specific problem.

There is another good reason for setting a clear Team Task first: when you are giving
feedback to a player, or using Question and Answer, you can now refer back to the
Team Task: so, if were trying to create a 1v1 situation for ourselves, who might
have been a better option for you to pass to then? This reinforces the whole process
and Player Tasks naturally evolve.

So, the Team Task has everyone focused on developing the playing style and has led
to the coach giving some necessary guidance to certain players by the use of key
Player Tasks and Actions.

However, given that the identified players (in the 5Ws) were having problems in the
Match, it is still possible or perhaps likely that further guidance is required.

103
In other words, the Team Task is clear, they understand their Player Task, but they
are still unable to Perceive and/or Decide correctly.
Step 3: Cues

In order to Perceive and Decide (and then Execute) correctly, the player often
requires a cue.

A cue is a phrase that usually begins with If, When, As or a similar word. A cue
helps the player perform their Player Task.

Example:

Team Task: Use controlled possession in the middle third

Player Task: No. 6 and 8, look to play killer passes for our 7 and 11

Cue: No. 6, WHEN our 7 is level with and outside their full-back, pass to the space
behind the full-back for 7 to run on to

The cue assists the perception of 6, as it is guiding him to look for something in the
game situation (No. 7 level with full-back) and also assisting with the decision (pass
to the space behind)

The experienced coach can construct and write down clear, concise and clever cues
that players can understand and apply.

104
Based on the Positioning Games element of your Session Plan from the previous
chapter, now insert the content below (remember the Session Objective):
POSITIONING Team Task:
GAMES

Player Tasks / Actions:

Cues:

105
Based on the Game Training element of your Session Plan from the previous chapter,
now insert the content below (remember the Session Objective):
GAME Team Task:
TRAINING

Player Tasks / Actions:

Cues:

106
4. TRAINING GAME

The part where the players play competitively and freely, while the coach assesses
the success of the session

Main behaviour in Training Game:

PLAYERS: playing
COACH: assessing

To assess the success of the session, the coach asks himself questions like:
Can the players apply what was learned in the first three components?
Are the players making better real-game decisions independently?
Are there signs that training behavior can be transferred to the Match?

He can only do this by OBSERVATION.

Unfortunately, many coaches in the Training Game engage in constant shouting, telling
the players what they want them to do.

There are at least two major issues with this behaviour:

1. The players need to learn how to play independently, making their own
decisions
2. HOW CAN YOU OBSERVE AND EVALUATE IF YOURE CONSTANTLY SHOUTING?

The professional coach sees the Training Game as the players opportunity to play
football and implement what has been learned. Therefore, they observe very closely,
especially at those aspects of the game that were the focus of the first three session
components. If they fees it is necessary, however, they may give some brief
reinforcement or reminders, or even perhaps make one key intervention.

The only indicator of real success is when there is improved team

performance IN THE MATCH within the identified Main Moment, Key
Principle and Team Task.

So, in the Training Game the coach is looking for evidence that tells him how effective
the session was.

Then, when the coach EVALUATES (TRAINING = PLAN, PREPARE, CONDUCT, EVALUATE)
the session after it has finished, they can answer the necessary questions:

107
Session Objective achieved?

- yes
- partially
- no

Football Problem solved?

- yes
- partially
- no

Next steps?

- Based on the above answers, the coach starts to plan what to do next.

(There is space for answering these three questions on FFAs standard Session Plan
form.)

Summary:
SESSION COMPONENT: MAIN BEHAVIOUR:

PASSING PRACTICES Players: Warming up

Coach: Influencing
POSITIONING GAMES Players: Learning
Coach: Teaching
GAME TRAINING Players: Learning
Coach: Teaching
TRAINING GAME Players: Playing
Coach: Assessing

108
Framing the session

What happens at the start of a Training Session?

Do we just immediately start with the Passing Practices?

Of course not: the coach usually addresses the players before training. This address
will often include greeting and welcoming the players.

It should also include some information about the content of the session. Ideally, why
we are doing this today will become apparent to the players.

The professional coach uses this pre-training briefing as an opportunity to take the first
steps towards achieving their Session Objective. By delivering the right information in
an effective manner, they can initiate the players learning process before the session
even starts.

The coach outlines the focus of the upcoming session by describing what aspect(s) of
the teams play will be addressed and perhaps which players will be key to the success.
We call this the FRAMING THE SESSION. This is because team football is a complex
event, with a whole range of possibilities; so the coach in effect puts a picture frame
around the part(s) that will be looked at closely.

109
It is also good practice in the FRAME stage to link PAST, PRESENT and FUTURE

In other words, something like this:

Last weekend, we had major problems retaining possession and playing forward from
the middle third, especially centrally (PAST), so tonight we will look at some strategies
to position ourselves better before receiving the ball, mainly you three in midfield, and
to deliver the right kind of passes from the back four, especially from you, John, and
you, Mark (PRESENT). If we can improve as a team in this aspect of our play, we will
develop our playing style to the next level and become much more successful in our
ability to get the ball to the strikers in a structured way. That will lead to more
goalscoring opportunities, and therefore more goals scored. (FUTURE)

Linking Past, Present and Future gives players a sense of moving forward; it promotes
a feeling that the team is constantly growing and improving.

110
Another benefit of effectively FRAMING the session before starting it, is that it
confirms to the players and staff that the coach is a professional. They KNOWS WHAT
THEY ARE DOING: they have analysed the teams and/or the opponents performance,
decided on an objective for the session, planned accordingly and let everyone know
what will be happening.

To deliver all these messages effectively, the coach must take a number of things into
consideration. Some of these will be covered in the Communication module.

At this point, however, it is worth noting that different people have different preferred
learning styles, and these are briefly outlined below:

VISUAL prefer to see images, graphics, movies that explain the concept
AUDIO prefer to hear about or discuss the concept
KINESTHETIC prefer to just do the thing to experience and understand the concept

It is difficult for the average coach to put thier players through appropriate tests which
determine their preferred learning style. So, the best approach for the coach is to try
to constantly deliver their messages in a range of ways, with a range of tools, in order
to maximise the possibility of their message getting through to all their players equally.

In the case of the FRAME, the professional coach will strengthen the message above
by:

- Supporting the delivery with visual aids (whiteboard, video session, powerpoint
presentation, etc)
- Speaking clearly and concisely for the benefit particularly of audio learners

Kinesthetic learners are best catered for in the practical training session itself.

So, now we have a Pre-Training element prior to the Four Session Components:

PRE-TRAINING FRAME

PASSING PRACTICES Players: Warming up

Coach: Influencing
POSITIONING GAMES Players: Learning
Coach: Teaching
GAME TRAINING Players: Learning
Coach: Teaching
TRAINING GAME Players: Playing
Coach: Assessing
111
Wrap up

What happens after the Training Session?

Do we just say goodbye?

Of course not: the coach usually addresses the players before they leave. This
address should include some information about what happened in the session and
the coachs overall feedback to the players. The professional coach was already
cementing some thoughts on how successful they were in achieving their Session
Objective during the Training Game. They can include some of their observations
during this address.

So, here is the full outline of the Training Session, including the post-training Wrap-
up

PRE-TRAINING FRAME

PASSING PRACTICES Players: Warming up

Coach: Influencing
POSITIONING GAMES Players: Learning
Coach: Teaching
GAME TRAINING Players: Learning
Coach: Teaching
TRAINING GAME Players: Playing
Coach: Assessing
POST-TRAINING WRAP-UP

The Animation stage

Looking at these six elements, one can clearly distinguish two central components
where learning/teaching are the main focus. This is the stage, by means of
Positioning Games and Game Training, where the specific theme of the session is
brought to life. Therefore, we call this stage the ANIMATION stage (anima, Latin =
life)

112
NAME: ACTIVITY: STAGES OF CONDUCTING A
SESSION
Pre-training FRAME

PASSING Players: Warming

PRACTICES up
Coach: Influencing
POSITIONING Players: Learning
GAMES Coach: Teaching
GAME TRAINING Players: Learning
ANIMATION
Coach: Teaching
TRAINING GAME Players: Playing
Coach: Assessing
Post-training WRAP-UP

The Foundation stage

Looking at the six elements again, one can see that the first two play a preparatory
role for the learning/teaching in the ANIMATION stage.
Therefore, we call this stage the FOUNDATION stage, as these two components
build the platform for a more effective ANIMATION.

NAME: ACTIVITY: STAGES OF CONDUCTING A

SESSION
Pre-training FRAME

PASSING Players: Warming

FOUNDATION
PRACTICES up
Coach: Influencing
POSITIONING Players: Learning
GAMES Coach: Teaching
GAME TRAINING Players: Learning
ANIMATION
Coach: Teaching
TRAINING GAME Players: Playing
Coach: Assessing
Post-training WRAP-UP

113
The Conclusion stage

One can also see that after the learning/teaching of the ANIMATION stage, the last
two elements finish the whole session off in a logical fashion. Therefore, we call this
stage the CONCLUSION.
Now, the whole session can be looked at in the following way:

ELEMENT: ACTIVITY: STAGES OF CONDUCTING A

SESSION
Pre-training FRAME

PASSING Players: Warming

FOUNDATION
PRACTICES up
Coach: Influencing
POSITIONING Players: Learning
GAMES Coach: Teaching
GAME TRAINING Players: Learning
ANIMATION
Coach: Teaching
TRAINING GAME Players: Playing
Coach: Assessing
Post-training WRAP-UP
CONCLUSION

Reflect:

During the process of examining the four session components, on the way we have
discovered the major elements and sub-details of the TRAINING competency pillar of
the Coaching Expertise Model.

FFA Coaching Expertise model:

114
The TRAINING pillar in detail:

TRAINING
PLAN PREPARE CONDUCT EVALUATE
1. DEFINE 1. PEOPLE 1. FOUNDATION 1. SESSION
a) Define
2. EQUIPMENT 2. ANIMATION OBJECTIVE
football
problem 3. ENVIRONMENT 3. CONCLUSION ACHIEVED?
b) Define 2. FOOTBALL
session PROBLEM
objective
SOLVED?
2. DESIGN 3. NEXT STEPS
a) Session
components
b) Script

While looking at PLAN / 2. DESIGN / a) Session components and providing guidelines for
conducting them, we touched on the three other elements of TRAINING. (PREPARE,
CONDUCT, EVALUATE)

It became clear that the professional coach, as well as drawing exercise diagrams and
describing how they operate, should write down some other key things to help him
conduct the session effectively.

The most important of these are those associated with the Positioning Games and Game
Training:

TEAM TASK
PLAYER TASKS/ACTIONS
CUES

In this way, we have already explored PLAN / 2. DESIGN / b) Script

We call it the Script, because it is a pre-determined series of phrases and questions that
the coach plans to say.

Far too often, the words that the coach uses have a detrimental effect on the session. This
is usually because they did not give any thought to what they were going to say.

The quality of a coachs communication is vital; it is their main coaching tool. Given that
fact, it is clearly not professional to rely on your ability to wing it and make it up as I go
along. Perhaps some experienced coaches can get away with that, but it is not the ideal
course of action for most coaches.

115
Constructing smart and effective Tasks, Actions and Cues is an acquired skill, and a
valuable one. But it has to be undertaken before training, during the PLAN stage.

You underwent a hypothetical script development during this chapter.

So, now you have completed the DESIGN part of the TRAINING:
- you have designed your training session components
- you have also written your SCRIPT.

KEY POINTS:

Final element of PLAN = Script

PLAN SESSION PLAN

1. DEFINE Football Problem SESSION OBJECTIVE
Identified
Football Problem
Defined
2. DESIGN Four Session SESSION CONTENT
Components
SCRIPT

ELEMENT: ACTIVITY: STAGES OF CONDUCTING A

SESSION
Pre-training FRAME

PASSING Players: Warming

FOUNDATION
PRACTICES up
Coach: Influencing
POSITIONING Players: Learning
GAMES Coach: Teaching
GAME TRAINING Players: Learning
ANIMATION
Coach: Teaching
TRAINING GAME Players: Playing
Coach: Assessing
Post-training WRAP-UP
CONCLUSION

116
Chapter 12 - Communication

At the end of Chapter 11, we had established the four components of a training
session, with a pre-training Frame and a post-training Wrap-up. The coach clearly
has some messages for the players, and a script to help him with most of it. So, it is
logical now to look at what the coach must be aware of when delivering their
messages:

COMMUNICATION

We are now taking our first close look at the MANAGEMENT pillar from the Coaching
Expertise Model.

MANAGEMENT has two main areas, with two sub-areas:

1. Manage self
o Know yourself
o Develop yourself
2. Manage others
o Know others
o Develop others

As part of Manage Self, the coach assesses their own Communication skills (know
yourself) and improves any identified weaknesses (develop yourself).

The coach is constantly interacting with, and very often leading, other people. The
success of thier work lies in the product of both sides of this equation.

The coach is constantly striving to make the X, the result, greater.

In order to do this effectively they must increase the value of both factors: the
coach and the others.
117
For the majority of coaches, others means the players. As one progresses further
in professional coaching, more groups of people are included: coaching staff,
support staff, medical staff, administrators, the board, the media, the fans, etc, etc.

If youre constantly dealing with other people, you have to be very good at
communicating with them.

Communication is the main means by which a coach achieves their objectives;

therefore, the best coaches are usually the best communicators.

Clearly, the coach must aim to be as good as possible at communicating with people.

In this module, we focus on:

Manage Self

As Communication is such a vital tool for the coach, they need to be aware of how to
do it effectively.

Based on that knowledge, they can know themselves, by evaluating their own
Communication skills, then develop themselves, by improving those skills.

Consider:

Whats the real message in this commonly-heard question?

Coach to player: How many times do I have to tell you?

118
We hear exasperated coaches shouting this at players who just dont get it.
However, the reality is that the fault lies with the coach: if the player still doesnt get
it after being told so many times, there is obviously a problem with the quality of the
coachs communication. Good coaches realize quickly that if a player doesnt
understand, you should try a different way of delivering the message (rather than
repeating the same message over and over, louder and louder!)

Coach to player: How many times do I have to tell you?

Player to Coach: Only once, if you tell me properly!
Of course, most players are unlikely to say this to their coach, but they could be
excused for thinking it.

Communication is key.

FFAs Vision on Communication

We believe in a simplified approach, which we call

Words and Pictures

Heres how we explain it:

Why does the coach communicate with people?

Because they want them to:

Understand something
Do something

For them to understand or do something, some kind of process needs to take

place in their brain

119
120
How do humans connect with the world?
We use our 5 senses: touch, taste, smell, sight and hearing.

Senses respond to physical stimuli and send signals to the brain where
the signals are received and interpreted.

So, if hearing and sight are the most relevant senses, then the two main
ways to get inside the players head are through the EYES and EARS.

The challenge for the coach is to make sure the players eyes and ears
send the brain signals it can easily interpret so your message gets
through clearly

121
We simplify Communication into Words and Pictures, so the coach is always
conscious of:

What the player can see

What the player can hear

Pictures does not obviously mean something the coach draws, but a whole range of
possible VISUAL images.

Diagrams
Whiteboard illustrations
Movie clips
A situation at training: the coach gives the player feedback (words) while the
player looks at the situation in question (picture)
Many others

Body language is also important, because that is what the player sees (picture) while
they listens to you (words)

In providing clear words and pictures when communicating, there are three
considerations:

ATTENTION
INTEREST
UNDERSTANDING

122
Below are some of the relevant considerations for the coach.

FACTOR WORDS (Ears) PICTURES

(Eyes)
Attention Do they know youre Can they see
talking to them? clearly?
Can they hear Possible visual
clearly? distractions?
Possible audio
distractions?
Interest Tone of voice Body language
(variety, impact) positive
Appropriate
setting?
Understanding Clearly spoken Clear demo
Not too many words /replay/rehearsal?
Key words Clear image on
stressed/repeated screen /
Key point clear (not whiteboard / tactic
buried) board, etc?

123
In essence, when the professional coach communicates:

they have a clear message to deliver

they keep the message simple
they are efficient in their use of words: less is more
they speak with an appropriate volume, tone and pace of delivery
they avoid losing the key message by burying it amongst some other less
important messages

You may have a wealth of knowledge, years of experience

and wonderful insights..

but if you cant communicate effectively,

youve got nothing.
KEY POINTS:

COACH + OTHERS = X (The coach is constantly striving to make the X, the result,
greater)
If youre constantly dealing with other people, you have to be very good at
communicating with them.
Words and Pictures (What do they hear, what do they see?)
Hearing and sight are the most important of the players senses, so the two main
ways to get inside the players head are through the EYES and EARS.

124
125
Chapter 13 - Conducting a Training Session 2

Refresh: Coaching Expertise Model

Overview of the TRAINING pillar

TRAINING
PLAN PREPARE CONDUCT EVALUATE
1. DEFINE 1. PEOPLE 1. FOUNDATION 1. SESSION
a) Define football 2. EQUIPMENT 2. ANIMATION OBJECTIVE
problem 3. ENVIRONMENT 3. CONCLUSION ACHIEVED?
b) Define session 2. FOOTBALL
objective PROBLEM
SOLVED?
2. DESIGN 3. NEXT STEPS
a) 4 session
components
b) Script

Lets look in more detail at the elements of CONDUCT that we touched on earlier:

FOUNDATION ANIMATION - CONCLUSION

126
Revision:

ELEMENT: ACTIVITY: STAGES OF CONDUCTING A

SESSION
Pre-training FRAME

PASSING Players: Warming

FOUNDATION
PRACTICES up
Coach: Influencing
POSITIONING Players: Learning
GAMES Coach: Teaching
GAME TRAINING Players: Learning
ANIMATION
Coach: Teaching
TRAINING GAME Players: Playing
Coach: Assessing
Post-training WRAP-UP
CONCLUSION

Now, with added detail:

Pre-training FOUNDATION FRAME Session briefing

(Why?)
Link past-present-
future
Switch on aural and
visual learners
PASSING WARM-UP Passing Practices
PRACTICES Hidden learning /
repetition
Players influenced
POSITIONING ANIMATION CHECKLIST Start, Organisation,
GAMES Attitude, Ability,
Understanding,
Shape, Self
GAME TEACHING Task
TRAINING Observation
PROCESS Intervention

TRAINING CONCLUSION APPLICATION Players apply the

GAME sessions learning in
the Training Game
Post-training WRAP-UP De-brief, Cool-
down, Re-
generation

127
Most of this has been explored in previous modules, but we now need to focus our
attention on the ANIMATION

Since you have:

Identified and defined a football problem

Written a session objective
Planned four session components and described how they operate
Set out a script of Tasks, Actions and Cues to optimise the learning and
teaching effect
Considered the key elements of communicating these messages

..you can now go the field, comfortable that as a professional coach you have taken
all possible steps BEFORE THE TRAINING SESSION to ensure that things go well
DURING THE SESSION.

With a detailed, professional PLAN, it is now possible to PREPARE properly. PREPARE

involves organising the necessary PEOPLE, EQUIPMENT and ENVIRONMENT, and
these should all be clearly outlined in the session plan.

But we now need to consider how we should CONDUCT the main teaching parts of
the session (Positioning Games and Game Training), which we call the ANIMATION.

Start
Organisation
Attitude
CHECKLIST Ability
Understanding
ANIMATION Shape
Self
Task

TEACHING Observation
PROCESS Intervention

128
The Checklist

Given that we are now at the stage of the session where the main teaching and
learning take place, and that the performance of the team depends on the success of
this session, it is crucial that nothing goes wrong. We do not want to waste time by
conducting inefficient training.

When you ask coaches what kinds of things have gone wrong in their sessions, you
tend to get answers like this:

Too long to get started players lost focus and enthusiasm

Area not correct; cones missing or moved; areas not clear; size of area too
big/small, etc
Players attitude wasnt right; not on task
Players couldnt do what I was asking of them
The group (or some of them) didnt understand the rules of the practice, eg
you cant go in that zone; you have to get one of your team across that line
for a goal; player X has two touches but you can have as many as you like,
etc
It didnt look like football; didnt resemble our team structure
I didnt focus on my topic; I lost my way

The principal question the coach must ask himself here is: Could I have prevented
these things going wrong?

Purpose of the Checklist?

So, you dont get to the end of the session with a poor outcome
FOR REASONS THAT ARE PREVENTABLE!
It is not realistic to expect every training session to be perfect, but that does not
mean you should not take steps to maximise the chances of every session being
successful.

The 7 steps in the Checklist

1. START

Get it started quickly and efficiently

(NB: At this point, the coach allows the practice to flow without coaching as such,
while they go through points 2-6, which address the players and the set-up of the
exercise. Some points may need addressing, or every point may be OK: the coach
should, however, always go through the process of checking.)

2. ORGANISATION

All equipment in the correct spot? Area right size, etc

129
3. ATTITUDE

Are the players in the right frame of mind? Focused?

4. ABILITY

Are the players able to do what Im asking of them?

5. UNDERSTANDING

Do the players understand the rules of the practice? Their roles?

6. SHAPE

Are the players in realistic positions relative to the way we play? This is obviously
much more relevant in the Game Training stage, but does not mean it is not a
consideration for the Positioning Game. The smart coach gives thought to the
organization of their Positioning Games, and will often give certain players a certain
role (or position) within it, to help achieve the desired learning.

It is true to say that the shape part of the checklist is where many coaches lose
their way. If the team shape in a Game Training (or Training Game for that matter)
looks nothing like how the team is expected to play at the weekend, WHAT IS THE
POINT OF THE EXERCISE?

Senior Team coaches must also pay attention to the shape of the opposition in
training. Often, it is vital for the shape (and actions) of the training opposition to
closely resemble the shape and actions of our next real opposition.

(NB: At this point, having checked through to Point 6, the coach can be reasonably
sure that everything is as ready as it can be, and they have built a steady platform for
the teaching part. Now, point 7 concerns the coach himself.)

7. SELF

Am I in the right frame of mind? Am I focused on my Session Objective? Do I have a

clear grasp of my Script? Do I have a Team Task ready?

(The coach should answer these with Yes)

A final consideration is to ensure that you are wearing training gear that
distinguishes you from the players. Some may not see this as a life and death issue,
but the professional coach is ALWAYS TAKING CARE OF THE DETAILS.

He therefore wants to avoid a situation where an activity at training breaks down

because one of the players passed the ball to the coach, thinking him to be a team-
mate.

130
CHECKLIST INITIALS:

SOAAUSS

Start
Organisation
Attitude
Ability
Understanding
Shape
Self

MNEMONIC? An easy way of remembering them in the right order.

SOAAUSS

So
Obviously
All
Australians
Understand
Sporting
Success

(feel free to make up one that works for you!)

The Checklist might take a few minutes to go through, but it has to be done to
ensure quality. The coach should not be in a rush to start coaching.

Question: What do the players need at the start of PG and GT exercises to ensure
quality in THEIR performance?

Answer: Time

Time to get used to it (the numbers, the spaces, the rules, bounce of the ball,
pace/tempo, their role, etc)

In other words, THEIR OWN PLAYING CHECKLIST! It probably takes the players a few
minutes to go through their checklist.

So, the CHECKLIST stage is for both the coach AND the players.

You are now ready to TEACH

131
The Teaching Process

Start
Organisation
Attitude
CHECKLIST Ability
Understanding
ANIMATION Shape
Self
Task

TEACHING Observation
PROCESS Intervention

The Script from your Plan kicks in. The TEACHING PROCESS makes The Script work

TEAM TASK
PLAYER TASKS / ACTIONS
COACHS CUES

(Here we will consolidate what was covered in earlier Chapters when we looked at
the purpose of the Script)

Step 1: Task

Set the Team Task - Loud and Clear!

You will be referring back to this Task regularly, so:

Stress it!
Repeat it!
Make sure it gets through to them

Effective communication WORDS and PICTURES

What do they hear and see?
Attention, Distraction?

132
Step 2: Observation

Let them think about the Team Task and try to achieve it for a short while
(you may even need to re-state the Team Task for certainty of their
awareness)
Think about what you expected to see and what you actually observe.
If the whole process has been sound, from the very start, you should see the
situations you saw in the Match and now have a platform to start improving
Team Performance

What not to observe?

Other problems

What if you see major issues not related to the session objective?
Park them mental note (address later)
In extreme cases, you may decide to make brief mention of it, but you should
be reminding yourself I set out to achieve something in this session: how
much will I allow myself to be distracted from successfully achieving it?

Remember your Player Actions from the Plan, and observe the players in question.

You should be seeing things that need fixing

The question is: HOW TO FIX THEM?

Step 3: Intervene

When a player needs assistance to reach the desired level of performance, the coach
has to INTERVENE. If they dont, one can only assume that the player will continue to
make the same mistake.

But what type of intervention?

The most common mistake many coaches make is to simply tell the player they are
not doing what they should be doing. Very often, just to make things worse, the
coachs tone is critical and the player is made to feel less than competent.

The only real outcome here is that it becomes clear to everyone that the coach
knows what they want; sadly, though, they dont know how to GET what they
want!

This is unfortunate, because very often these coaches have correctly observed a
fault with performance, which is a good skill to have; however, their error is in not
knowing how to correct the fault.

133
Try to remember:

Telling them isnt teaching them

Our philosophy here is, once again, holistic. Training should always be about
improving the teams performance; so when we correct a player, it is in the context
of clarifying their role within the whole team.

Training always revolves around the Team Model.

We are always developing and fine-tuning the Playing Style.

So, by setting a Team Task first (Step 1), the coach establishes a point of reference:
when they observe the football problem occurring (Step 2) and decides to intervene
(Step 3), they can refer to the Team Task.

Task Observation - Intervention

The coachs intervention can then sound more like how can you help the team
achieve its task here?, rather than youre not doing what I want you to do.

Why Intervene?
The primary purpose of intervening is to provide FEEDBACK to the player.

Feedback is the rocket fuel that propels the acquisition of skill,

and without it, no amount of practice is going to get you there
Matthew Syed, Bounce

Providing feedback / guidance

You have prepared for this role by carefully constructing a Script: this is where the
Player Actions and Coachs Cues will be used

Usually need to make clear what Actions are required first (they may not
need the cues)
So, if we are trying to Team Task, you have to try to Player Action

Intervention 1

Remember the Team Task? Heres what you should look to do to help us do it
(what you just did was not the best choice to make in order to help us)

134
Intervention 2

Remember what we said you should try to do (Player Task/Action)? This was when
you should have tried to do it (or you did try but it still needs improving): heres
some guidance on how to do it successfully (Coachs Cue)

A number of light bulbs are switched on, as several of the

players already get it; the task makes sense to them and they
understand their role in achieving it

Additional light bulbs are switched on, because more of the

players get it; TASKS/ACTIONS clarify their role in achieving
the task.

135
 It is feasible that, by the end of the session, all the light bulbs
are switched on, because now all of the players get it; the
coach has now given the right cues to those players who
werent sure how to properly perform their task to help the
team succeed.

So, how do we make all this happen? What kind of interventions can
the coach make?

As outlined earlier, analysis of football leads to the conclusion that the coach has to
affect the players PERCEPTION-DECISION-EXECUTION (P-D-E)

Therefore, it is logical that the coach, when providing feedback and guidance, should
try to touch on all of them.

For this reason, questioning is a very useful tool.

Asking the player questions:

involves him in the process

allows them to express their views
gives you an insight into the P-D-E that took place in their brain
allows the coach to influence their P-D-E

136
Examples of questions:
PERCEPTION
What did you see?
Can you see a space anywhere that would be a better place to show for the ball?
What didnt you like about the run Ben made?
What calls did you hear from your team-mates?
If were trying to create a 1v1 situation for ourselves, where can you see some
possibilities?
See how close the defender is: what does that tell you?

DECISION
So, our task is to get a back four player into the middle third in possession: what
would have been a better pass to help make that happen?
Youve ended up in this position here: can you tell me why you made that run?
What else do you think you could have done to help him lose their defender?
Obviously, we need to get someone into that space unmarked: How are we going to
do that?

EXECUTION
Do you agree that if that pass was hit much harder, they could have turned before
the defender arrived?
That was an excellent decision; can you now see that if you had arrived earlier you
would have had a much greater chance of scoring?
Why did you use your left foot then?
What would have been a better way of getting that ball behind the defence?

There is a definite skill required in dealing with how the player answers your
questions.

Perhaps the most important and often neglected part of this skill is to actually
LISTEN to what they say.

By answering the question you have cleverly worded, they are giving you an insight
into the things you need to influence, their P-D-E.

Their answer may tell you where the issue is, which means you dont have to make
assumptions on why they did what they did.

This is especially true when assessing their PERCEPTION: we cannot know how they
perceived the situation just by watching the play. All that is apparent is what they
actually did (EXECUTION), and that often gives a good indication of what choice they
made (DECISION)

But their PERCEPTION is hidden from us.

Good questioning can help the player reveal what they made of what they saw and
heard. Their answer often requires another question or a point of clarification from
you to solidify the process.
137
To provide feedback the coach does not always have to use questioning. The
intervention may be short and to the point: Shaun, that was the right decision, but if
you play it earlier next time, well create more space. Everyone tune in: when you
see that space and the pass is on, PLAY IT IN QUICKLY! OK, ball to the keeper and
start again.

The intervention may also be designed to give positive feedback and perhaps praise.

Hold it there please, girls. That was excellent! We moved the ball quickly from the
left side to the right, and as the defence shuffled across, Rob saw the gap between
their two central midfielders, and that was the perfect time to deliver the ball to our
number 10. Thats where that goal chance came from. Well done!

Command Style of Coaching

Otherwise known as direct instruction, this is a style of coaching that is not

preferred by FFA. When you look at the main elements of the command style listed
below, it should be apparent why it is not suggested as a useful tool to our coaches.

Decisions are made by the coach

The player just has to listen and follow instructions
The player is merely a vehicle for the animation of the coachs wishes,
and therefore doesnt need to think
The player focuses on ensuring they do what the coach wants to avoid
annoying them

We have seen how Perception- Decision-Execution is at the root of all player activity
in football; the coach who commands their players removes the need for a
Perception-Decision stage by simply saying do this (Execution)

This is not to say that a coach should never tell a player what they wants from them;
it is a question of understanding. Does the player know WHY you want them to do
it?

When you get your head up and face forward, DO THIS!

If youre 1v1 against their centre-back, DO THIS!

If the player knows WHAT you want them to do, WHY they should do it, WHERE,
WHEN and HOW to do it, and youve provided them with a WHAT IF?, then you have
coached them, not COMMANDED them.

138
Other reasons for intervening:

Give feedback to individuals / whole group. Sometimes, the coach provides

feedback as a progress report rather than within a specific coaching
situation, eg Weve been managing to keep possession well, but in the last
six phases of play we have only seen one pass behind the defence; I still think
our midfield isnt looking early enough for that space we discussed, but the
strikers also have to make sure they time their movement right. This could
also be extended into a question and answer with the players, in which they
describe how they review their progress and suggest possible reasons for
whats been happening. Naturally, this kind of feedback could also be given
to an individual or small group.

Adjust the constraints of the practice (the experienced coach will know when
this is the most effective way of affecting what the players are doing; by
changing the size of the area, limiting the number of touches, etc, the coach
causes automatic and immediate changes in player behaviour)

Modify the Task (eg, Were still trying to get the ball behind their back four,
but now lets see how often we can do it while keeping the ball on the
ground.)

When and how to deliver your messages?

WHAT DO YOU THINK THEY SHOULD SEE WHILE YOURE GIVING THE MESSAGE?

The Football picture

(everyone in the right position AND THE BALL in the

right position)

FREEZE the action!

Now you can Communicate with WORDS

(eg, required Player Actions)
to accompany the PICTURE youre providing

= EFFECTIVE COMMUNICATION!

139
Freezing the action:

Powerful tool, but must be done efficiently:

If youre sure this is the right moment to stop it

Give a loud and clear signal to freeze (whistle; stop there!; freeze!)
The players and ball were in motion and its too difficult to stop in a split-
second, so its important to say: Ball back! Everyone back where you were
when I said Stop

CONSIDERATIONS CONCERNING STOPPING THE PLAY TO INTERVENE

It is a powerful tool to stop the players and show them the football situation; but it
should not be over-used.
Stop! Stand still! has become the favourite tool for Australian coaches, but to a
large extent it is being over-used and abused.
We have observed an overwhelming tendency to constantly stop the play and give
long-winded, rambling speeches to the players. It has almost reached the point
where it is an epidemic.
It has also given rise to the notion from outside the coaching fraternity that
coaching isnt that difficult all they seem to do is keep stopping the players and
talking to them about football: I could do that

Freezing the action is useful to give players a clear visual image of the football
picture, which gives strong support to the verbal message being delivered. Usually,
the coach is providing these words and pictures to show something that needs
improving. Therefore, it is recommended to reinforce the effect by demonstrating
the desired outcome; in other words, allow them to see what you mean by giving
them proof. This visual evidence is a solid foundation for learning.

So, this time when the ball comes to you, take your first touch this way and NOW
you can see and play that pass to John: OK, Dave will play the same ball to you again,
and you try to make that happen.

This doesnt mean the coach must physically demonstrate the action himself; ideally
the player can do it after good verbal and non-verbal communication from the
coach. In the example above, the coach may deliver the first sentence while
demonstrating the key part of the message, FIRST TOUCH THIS WAY.

Sometimes, the player(s) need more than one chance to actually perform things the
way they should have happened. Bear in mind, the point of the whole intervention
should be clear to all the players and they should be convinced that your preferred
outcome is the better outcome. In addition, especially with senior players, they
should feel that the point you spent that time and effort making was actually worth
stopping the exercise for.

140
When the point has been made, the coach must make it clear to everyone that this
controlled football situation is over and they can play freely again. One simple way
of doing this is to say OK, the ball is with Mike, he will play it to Sally and when Dave
touches the ball were all LIVE again
Players will get used to the word LIVE meaning that they are back playing for real
again. Make sure that the play re-starts with the same situation in which you
stopped it; we should see the same scenario as before, with the required adjustment
being made. This confirms that your message has been delivered, understood and
applied.

We often refer to this coaching tool as Freeze-Replay

Steps:

FREEZE
SHOW/EXPLAIN WHAT NEEDS IMPROVING
DEMONSTRATION/REHEARSAL OF PREFERRED ACTION
GO LIVE

FREEZE / REPLAY

Prime considerations:

Avoid using it too often

When you do use it, limit the length of time each

intervention takes

When to deliver the message?

Freeze / replay is one method.

There are two other possible moments:

During the action (without freezing, on the run)

When the action has stopped (Re-starts; drink break, etc)

These are most effective if used to reinforce key messages previously established
(i.e. in freeze-replay)

141
Weaknesses of using these moments?

During the action: do they even know youre talking to them? / can they hear
what youre saying? / are you distracting them from their role in the game?

When the action has stopped: can they visualise or even remember the
situation youre referring to?

KEY POINTS:
The Checklist: Start, Organisation, Attitude, Ability, Understanding, Shape, Self
So, you dont get to the end of the session with a poor outcome FOR REASONS THAT
ARE PREVENTABLE!
ANIMATION = TASK-OBSERVATION-INTERVENTION
The coach has to affect the players PERCEPTION-DECISION-EXECUTION (P-D-E)
Questioning is a very useful tool.
Freeze/Replay is a powerful way of providing a picture for players, but must not be
misused; avoid using it too often and when you do use it, limit the length of time
each intervention takes

142
Chapter 14 The Whole Process

This Part of the manual has guided you on a journey. As you travelled along the path,
the intention was that you would be able to clearly see how everything is linked. By
understanding the links from one element to the next, it is hoped that you have now
experienced the nature of the processes involved in training football players
effectively.

If you cant describe what youre doing as a process,

then you dont know what you are doing.
W. Edwards Deming

The process for planning a Training session:

143
The process for conducting a Training session:

Operating as a professional coach demands the close management, and often the
construction, of a number of logical processes. So far, we have looked at just a few.

As your career and your education as a coach progress, more processes will be
required to be explored.

144
Part Two Youth Football

This section primarily relates to coaches of players in the Skill Acquisition and Game
Training Phases, approximately 9-17 years of age.

There are links and overlaps with Part One, naturally, because we are still talking
about football and talking about coaching: it is the same game.

In some instances, the reader is directed back to certain sections of Part One and, in
others, points made earlier are extended and consolidated.

145
Chapter 1 - Who are we trying to develop?

Physical and Mental characteristics of 9-17 year olds

In the FFA Coaching Expertise Model (below), Management is made up of two

elements:

1. Manage Self
2. Manage Others

Each of these has two parts.

1. Manage Self
a. Know Self
b. Develop Self
2. Manage Others
a. Know Others
b. Develop Others

In other words, Management for a coach is about developing yourself and the
people you interact with, especially your players. The coach must Know Others
before they can Develop Others

Before working with Youth players, therefore, the coach must try to know as much
about them as possible. It is important to be aware of the specific characteristics of
young people so that the coach can operate ethically and responsibly.

Following the Building Blocks methodology, the two phases we are concerned with
in the Youth Development are:

SKILL ACQUISITION PHASE 9-13 years of age

GAME TRAINING PHASE 13-17 years of age

So, what physical and mental characteristics

do we need to take into consideration?

The most important aspect with youth players, in terms of safety and responsibility,
is Growth.

GROWTH

Human growth is characterized by a long childhood from the age of 2 to the onset of
puberty in which there is a fairly uniform increase in height of about 5 to 6 cm per
year. This steady linear growth rate begins to increase at approximately 9 to 10 years
of age in girls and 11 to 12 year in boys.

146
This point marks the start of the adolescent growth spurt in which the rate of growth
dramatically increases. The rate of growth continues to increase until it reaches peak
height velocity (PHV) then there is a rapid decline until linear growth eventually
ceases (see diagram below)

There is a wide variation in the onset of these maturation events, which is further
complicated by the fact that there is also a wide range in the length of time taken to
progress through the full process of maturation (see comparison of two males of the
same age below)

AGE MALE A (height in cm) MALE B (height in cm) DIFFERENCE

7 128 120 + 8cm
14 173 156.5 + 17.5cm
40 179.3 180.1 - 0.8cm

This uneven spread in maturity status in children of the same chronological age
creates a major challenge for coaches in youth football. These differences must be
considered particularly when selecting players in trials and when deciding on training
loads.

- When trialling players, far too many youngsters are selected because they
are early developers and have a temporary physical advantage, rather than
on their potential for long-term success; this is often referred to as the
Relative Age Effect
- It is often a mistake to provide the same training demands on a whole team
simply because they are of a similar chronological age, especially during the
growth spurt

Coaches must bear in mind that the start of the growth spurt will usually occur
during the Skill Acquisition Phase (9-13 year-olds) and Peak Height Velocity will
usually occur during the Game Training Phase (13-17)

147
They must also remember that within any one age-group (i.e. one team) different
players will be at different stages of the growth spurt.

Key points to note:

- During the growth spurt, many teenagers shoot up so fast that their brains
cannot keep up. As their height increases, their centre of gravity lifts. This
happens so quickly that the brain does not get a chance to calculate the new
rules for balancing. Clumsiness is often unavoidable.

- Children require energy for their body to grow. If they are submitted to
excessive training loads, there may not be enough energy left for the body to
perform its growth functions. This can lead to irregular growth patterns and
potentially damaging effects. It is possible that youth departments of football
clubs have been responsible for interfering with the natural growth of young
players, and that is inexcusable.

The simplest solution is to measure the height of every player in the 9-17 age groups
every month on the same day (eg, first Monday of every month). If a player has
grown 1cm or more in a month, it might be a signal that this player is in a growth
spurt (or a mini-growth spurt). Given that Prevention is better than Cure, a sound
and responsible rule of thumb is to excuse the player from one training session per
week, preferably the most demanding session.

If, as indicated by the 1cm increase in height, growth is indeed a priority, the player
will keep growing during the period of reduced training (as more energy is available
for growing).

Once the growth slows down to 0.5cm/month or less the growth peak is clearly over
and it's time to (gradually) increase the training volume/intensity again. This gradual
approach is crucial as the body is a little vulnerable after a period of growth. Bones
have grown quickly but muscle length adapts slower. Therefore, the tension in the
tendons is temporarily higher.

Also, as mentioned earlier, the co-ordination and control over the body is
temporarily lower after a growth spurt. This is another reason for choosing a
gradual, rather than a quick return to full training.

Remember, it is only a rule of thumb and there will always be exceptions to any rule.
Consultation with medical experts and the childs parents is always recommended.

We will now provide an overview of physical and mental characteristics for both of
the relevant Building Blocks.

148
 SKILL ACQUISITION PHASE (9-13 year-olds)
The characteristics of children this age are:
They are highly motivated and enthusiastic
They are competitive, like challenges and want to show theyre the best
They are well balanced and coordinated (prior to growth spurt)
They are very adaptive to learning motor skills (prior to growth spurt)
Although still self centred, they start to learn how to work together
They are sensitive to criticism and failure (praise is important)
They are physically and mentally ready for a more structured approach of training

As mentioned above, in the period before entering the growing spurt that goes hand
in hand with puberty, children are well balanced and coordinated. This makes them
very adaptive to developing motor skills (techniques) especially since this also is the
brains key development period.

This is the Golden Age of motor learning.

In no other development phase in life will motor learning happen faster than here.
As a logical consequence of the above it makes sense that we make optimal use of
this period to lay a sustainable technical foundation.

TECHNIQUE MUST BE DEVELOPED NOW (if we miss out here it will hamper us for the
rest of our playing career)

GAME TRAINING PHASE (13-17 year-olds)

The most important aspect of this age bracket is the fact that these players are in (or
entering into) the puberty phase which is a phase of radical mental and physical
changes.

Huge changes in the hormonal system cause confusion while the physical changes
also unsettle the youngsters.

Physically they may sometimes suddenly look like adults but mentally they often are
still children, something that may also confuse coaches.

Another aspect for coaches to consider is that girls enter the puberty phase in
general slightly earlier than boys.

149
 GAME TRAINING PHASE (13-17 year-olds)
The main mental characteristics of children this age are:
Uncertain in adopting an attitude
Sudden mood changes
Resistance against authority
Impulsiveness (acting before thinking)
Accelerated intellectual development
Identity search which leads to a desire to be part of a team
They are physically and mentally ready for a more structured approach of training

GAME TRAINING PHASE (13-17 year-olds)

The main physical characteristics of children this age are:
Highly increased production of the hormone testosterone which accelerates growth
Some of the consequences of the growth spurt are a temporary deterioration in
co-ordination and reduction in strength
Players are prone to overuse injuries like Osgood-Schlatters disease during this
phase

Because suddenly the bones start growing fast and the muscles and ligaments as well
as the nervous system need time to adjust to the new proportions, players suddenly
may look clumsy. (Players who are in this stage of maturation during trials may
often miss out on selection, since many coaches mistakenly view their clumsiness as a
sign that they are not good enough)

It goes without saying that its of ultimate importance that coaches working with
players this age have knowledge and understanding of all these aspects to be able to
guide youngsters through this critical development phase in a well-considered way.
While during the puberty phase players physical and technical development
temporarily stagnates or loses ground, their intellectual development accelerates as
does their understanding of and appreciation for teamwork.

This makes the Game Training Phase exceptionally suited for developing tactical
awareness (perception and decision-making)

Common Sense Principles:

Coaches must remember that they are dealing with children, not adults
Physical training should not form part of the training program; exercises
should be ball-related emphasizing the development of skill and decision-
making rather than fitness qualities such as endurance, speed or power
The coach MUST instil a culture in which players will ALWAYS report minor
injuries; they should not be afraid that if they miss any training or matches it
will affect future selection when theyve recovered
There should be a culture across all Youth Development of taking minor
injuries seriously, rather than dismissing them as nothing to worry about or,
worse, telling the player to toughen up and get on with it
Players should be recommended to a Sports Doctor or Physiotherapist for
any chronic or recurring pain/swelling
150
Chapter 2 - What is Youth Development?

Properly-planned Youth Development

The importance of an effective system that develops quality players cannot be

overstated; the youth of today are the Socceroos of tomorrow. If the long-term goal
of Australia is to be a world leader in the world game, then it is absolutely essential
that we have a world-class Youth Development system.

How could one define a world-class Youth Development system? Fundamentally,

such a system could only be measured by the quality of the players it produces: if it
is a world-class system, it would produce world-class players. Those players would
play for Australia and consistently deliver world-class performances, keeping
Australia in the top 20 of the FIFA rankings. For that you need a continuing stream of
world-class players. Those players would also find themselves sought after by the
worlds best clubs.

It has to be said that, based on those criteria, Australia does not have a truly world-
class Youth Development system.

That is not to say that Australia has not had some excellent youth coaches and high
quality youth football programs. It is undeniable that, given the circumstances,
Australia has tended to punch above its weight and achieve better results than many
traditional football nations.

However, in order to realize our long-term goal we must honestly appraise our
current Youth Development system, accept that it is not likely to bring world-class
results and begin to make the necessary improvements.

Many of those improvements have already been put in motion.

This book and FFAs associated Coach Education programs aim to address the
ongoing problem that many of the coaches working with youth players are
untrained, or not appropriately trained

Lets now look at another specific problem that needs to be addressed in this
country:

Youth Development is not properly planned

The Team Model is the point of reference for all coaches

In order to properly plan Youth Development, we need a starting point. We all know
what Youth is, and we looked closely at some characteristics in the last chapter.
However, Development needs a context: Development for what?

151
 A Youth coach can only effectively operate if they know the ultimate objectives. They
are not just preparing the players to play football: they are developing players to
play a SPECIFIC TYPE OF FOOTBALL.

The foundation is FOOTBALL KNOWLEDGE. The starting point for everything a coach
does is a FOOTBALL PHILOSOPHY; this leads to a clear FOOTBALL VISION; the key
elements in the VISION are the PLAYING STYLE and the TEAM MODEL that brings it
to life.

TEAM MODEL

PLAYING STYLE

FOOTBALL PHILOSOPHY

FOOTBALL KNOWLEDGE

FFA has articulated explanations of all of these, and they can be found in detail in
Part One of this manual, and in the Coaching Expertise Model in the Appendix.

Here, we remind you of FFAs Playing Style and Team Model:

FFA Playing Style Statement:

A pro-active brand of football, based on effective possession,

with the cutting edge provided by creative individuals.

Defensively the key components are quick transition and

intelligent collective pressing.

The Playing Style is underpinned by a strong team mentality,

capitalizing on Australias traditional strengths.

152
 Team Model:

OUTCOME WIN MATCHES

OBJECTIVES SCORE GOALS PREVENT GOALS
METHODS GET THE BALL AND YOUR PLAYERS PREVENT THE OPPONENT GETTING THE
INTO GOALSCORING POSITIONS BALL AND THEIR PLAYERS INTO
GOALSCORING POSITIONS
MAIN BPO>BP BP BP>BPO BPO
MOMENT
S

KEY Immediate Effective Possession Immediate transition Win the ball back as
PRINCIPL transition into 1. Structured Build- into BPO positions soon as possible
ES BP positions Up

Quick forward Effective Possession Press the ball carrier Deny opponents time
passing 2. Controlled immediately and space to build up
Possession In The
Middle Third
Quick forward Combination Play Limit opponents Limit opponents
movement 1. Organised passing options ability to create
Opponent scoring chances

Make the field Combination Play Make the field as small

as big as 2. Disorganised as possible
possible Opponent

Individual Skill
1. To create scoring
chances
Individual Skill
2. To convert scoring
chances
TEAM TASKS (Fundamental Tasks to make the Key Principles happen)

PLAYER TASKS (General and Position-specific)

PLAYER Positioning, First Touch, Running Positioning, Pressing, Marking, Intercepting,

ACTIONS with the Ball, 1v1, Striking the Tackling, Communicating
Ball, Communicating

Armed with this information, the Youth coaches have a much clearer idea of what is
required of them. They now know what the end product looks like.

Age-appropriate Coaching

But there is still something missing. The Youth coaches need answers to questions
like:

153
 Im coaching the U12s: what should I be doing?

What is the sequence of development steps that take us from the U9s to the
First team?

Finding the answers starts with the Building Blocks.

The Building Blocks outline the nature of each stage of development and the main
role of the coaches within each stage. The two phases concerned with Youth
Development are described below:

Age 9-13 Skill Acquisition Phase

Role of the Coach:

To prepare talented players for team football by developing the functional
game skills

Age 13-17 Game Training Phase

Role of the Coach:

To prepare skilful players for performance phase football by teaching them
to apply the functional game skills in a team setting

(Remember, the Discovery Phase for 5-9 year-olds is about exposing the youngsters
to the nature of football in a fun environment, without coaching)

154
An 8-year process must be planned in order to prepare players for the Performance
Phase

So, we have a context for Youth Development:

TEAM MODEL = THE DESTINATION

BUILDING BLOCKS = THE MAP TO GET YOU THERE

There is an 8-year process to be planned, spanning two phases of the Building

Blocks.

We will look at the Game Training and Skill Acquisition phases separately in later
chapters, considering the factors involved in designing the Four Year Plans for each
phase.

155
Chapter 3 - Why Youth Development?

It is worth reminding ourselves of the reasons why this book has been produced:

Australia has set a long-term mission to be a world leader in the world game
Youth Development and Coach Education are the two strategic spearheads to
help achieve the mission
Youth Development in Australia needs to be improved before it can be called
world-class
Youth Coaching in Australia is largely not at the appropriate standard

Problem Prevention is the key

FFA has a National Football Curriculum which sets the direction for football in this
country. A major part of that direction is FFAs National Philosophy on Football,
including the key elements of the Vision required to bring it to life:

A clear Playing Style

A carefully-constructed Team Model

Youth Development, therefore, has a key role in preparing players to be able to play
according to the stated Playing Style and in the context of the Team Model.

There are also interesting contrasts between the functions of the Senior Coach and
the Youth Coaches. These apply both in the National context in which Australia aims
to develop players for the Socceroos, and in the local context within a properly-
organised and structured club, where the aim is to develop players for the First
Team.

The Senior Coach:

fixes problems with the team, based on recent performance(s)
prepares the team to deal with problems expected in an upcoming match
focuses on the short-term, as their role is generally results-based

The Youth Coaches:

aim to prevent problems in the future (Remember, prevention is better
than cure)
prepare players to be problem-solvers and able to deal with all or most
opponents
focus on the long-term, as their role is based on individual development for
the future

156
If the Youth Coaches do a good job, the Senior Coachs job should be easier:

There should be fewer problems to fix

The problems observed should be easier to fix
As the Playing Style has been developed logically and progressively over an 8-
year period, the Senior Coach needs only to make adjustments to Team Tasks
and Player Tasks, which suits the short-term nature of their role. Developing
a Playing Style from scratch would be much harder for the Senior Coach and
would require a lot of time; it would also be more likely to break down under
pressure compared to a Playing Style that has been ingrained over many
years

The over-riding benefit to a properly planned Youth Development system is that

every coach in the system, right up to the First Team, is on the same page and
working in unison towards a common goal.

The next three chapters are concerned with the Game Training Phase. This phase is
closely related to the content of Part One of this manual and therefore revision of
the relevant Chapters is highly recommended.

157
Chapter 4 - 4-year plan for the Game Training phase

Definitions

The Game Training Phase 13-17 years of age

Role of the Coach:

To prepare skilful players for performance phase football by teaching them

to apply the functional game skills in a team setting

Team Model is the point of reference

As we saw in the previous chapter, the FFA Team Model gives context to every coach
in Australia, regardless of age-group.

The Performance Phase obviously incorporates the whole model. As the Game
Training phase must prepare players for that, there must be a progressive
development of the Key Principles and Team Tasks for all four Main Moments, as
well as the underlying Player Tasks and Actions.

Work backwards logically

Therefore, one can outline in a structured way the logical steps required to produce
players at 17 years of age (the end of the Game Training Phase) who can play
according to the Playing Style.

In other words, you have four years to teach skilful 13 year-old players (the fruit of
the Skill Acquisition phase) how to use functional game skills in the context of the
Team Model, preparing them for Performance Phase football.

Planning Guidelines

We believe that the vast majority of Youth Training in Australia is not properly
planned and often not planned at all. To address this issue, below are our guidelines
to assist in establishing a structured process.

1) Divide the Game Training Phase into four separate years

2) Divide each year into 6-week cycles

3) Label each cycle and week (eg, Cycle 3, Week 4)

4) Insert the competition games and expected pre-season games

5) Mark the days on which training sessions for that age-group will take place

158
The first two cycles for an U-14 team might now look like this (T = Training, G =
Game)

U-17 CYCLE 1 CYCLE 2

Week Week 2 Week Week Week Week Week 1 Week Week Week Week Week
1 3 4 5 6 2 3 4 5 6
MON T T T T T T T T T T T T
TUE T T T T T T T T T T T T
WED
THU T T T T T T T T T T T T
FRI
SAT T G G G G G G G G G G G
SUN
Note: Internal Pre-season friendlies Season
Game starts

Now the coach (or ideally, the Technical Director) can plan the technical content for
each cycle.

It is at this point that one really sees the value of a well-constructed Team Model.
Rather than devising random training session topics, the overarching content and
themes for sessions are contained in the Model.

Firstly, the Playing Style is outlined in the Model according to the natural structure of
football, that is the Four Main Moments.

So now one can label each training session in the cycle with a Main Moment focus.

Rotating the Four Main Moments to develop the Playing Style

The decision that needs to be made now is: Do I devote equal amounts of training
time to each Main Moment, or allocate differing amounts?

Do we just plan like this, with an equal number of sessions allocated to BP and BPO
and to both Transition moments?:

Day W1 W2 W3 W4 W5 W6
MON BP BPO>BP BPO BP>BPO BP BPO>BP
TUE BP>BPO BP BPO>BP BPO BP>BPO BP
THU BPO BP>BPO BP BPO>BP BPO BP>BPO

What might be the issues with the above?

Or do we plan the training session themes another way?

The key to solving this question is in the section heading above:

Rotating the Four Main Moments to develop the Playing Style

159
Once again, we see the importance of a clear Philosophy and Vision on Football.
Because we have articulated a Playing Style, we are able to make logical decisions
about what we do. The FFA Playing Style is:

FFA Playing Style Statement

A pro-active brand of football, based on effective possession, with the

cutting edge provided by creative individuals.

Defensively the key components are quick transition and intelligent

collective pressing.

The Playing Style is underpinned by a strong team mentality,

capitalizing on Australias traditional strengths.

Therefore, when deciding how to allocate training session themes, we naturally opt
for more time to be spent on BP. Also, we believe that defending (BPO) is easier to
teach than pro-active, creative attacking (BP)

In regards to the two Transition moments (BP>BPO and BPO>BP), it is our belief that:

Both Transition moments can be addressed in the same training session, since
when Team A is in BP>BPO, Team B is in BPO>BP
The smart coach incorporates the Transition moments within every BP and
BPO session so the players are conditioned to see the links between them
(eg, while teaching BP in the front third, the practice is allowed to flow into
BP>BPO so the players learn/practice the early pressing required in the
Playing Style)

Our rough guide on Main Moment allocation is:

BP 50%
BPO 33%
TRANSITION 16%

This means that, for example, every six sessions would be made up of:

BP 3 sessions
BPO 2 sessions
TRANSITION 1 session

There is no magic order, but it might look like this for our U14 team above:

Day W1 W2 W3 W4 W5 W6
MON BP BP BP BP BP BP
TUE BP BPO BP BPO BP BPO
THU BPO TRANS BPO TRANS BPO TRANS
160
A whole range of possible considerations might lead to a different order to this, but
the key points are:

Training is planned in 6-week cycles

The Main Moments are rotated using a designated allocation which is based
on the Playing Style

(Hypothetical: If a certain country (or club) outlines a Playing Style statement that
contrasts with FFAs, they would also be expected to choose a contrasting allocation
of Main Moment themes. For example, if their style is based on deep, compact
defending as a starting point, with quick counterattacks as their main weapon in BP,
they may decide to spend the majority of their time working on BPO and BPO>BP)

Teaching the Key Principles within the Four Main Moments to develop the Playing
Style

Again, we are about to see the value of a well-constructed Team Model.

We have allocated Main Moment themes to every training session, and the
breakdown was based on the Playing Style statement.

Now we can add more detail to each session content, by choosing which Key
Principle will be developed.

So, using BP as an example, we refer back to the Team Model and find six Key
Principles:

MAIN MOMENT KEY PRINCIPLES

Ball Possession Structured Build-Up
(BP) Controlled Possession In The Middle Third
Combination Play v Organised Opponent
Combination Play v Disorganised Opponent
Individual Skill to create scoring chances
Individual Skill to convert scoring chances

These are the main headings of BP training sessions. Following them ensures that
we are working towards developing the Team Model according to the Playing Style.
There is consistency and there is a planned process; we are avoiding random,
unplanned activities that may look like football but do not contribute to a
structured Youth Development system with stated objectives.

A Youth Coach in the Game Training phase should always know which Main Moment
and which Key Principle they are working on in every single training session they
conducts.

If we look again at our U14 cycle above, we must now add Key Principles to the BP
sessions. Just as we did with the main Moment allocation, we must now decide how
to rotate the Key Principles (equal time, or weighted?)

161
 New Cycle, New Focus

The next important consideration is in relation to the 6-week cycles. It is a good idea
to determine a main focus for each cycle and to allocate the Key Principles according
to that.

Below is a hypothetical example of planning one cycle for our U14 team:

U14s CYCLE 1
BALL POSSESSION TOTAL SESSIONS = 9
MAIN FOCUS: Develop ability to play out from the back
KEY PRINCIPLES ALLOCATION
Structured Build-Up 5
Controlled Possession In The Middle Third 2
Combination Play v Organised Opponent 1
Combination Play v Disorganised Opponent 0
Individual Skill to create scoring chances 1
Individual Skill to convert scoring chances 0
BALL POSSESSION OPPONENT TOTAL SESSIONS = 6
MAIN FOCUS: Win the ball back as soon as possible
KEY PRINCIPLES ALLOCATION
Win the ball back as soon as possible 4
Deny opponents time and space to build up 0
Limit opponents ability to create scoring chances 2
TRANSITION TOTAL SESSIONS = 3
MAIN FOCUS: BP>BPO Immediate transition into BPO positions
KEY PRINCIPLES ALLOCATION
Immediate transition into BPO positions 3

U14 s - CYCLE 1
Day W1 W2 W3 W4 W5 W6
MON BP BP BP BP BP BP
Structured Structured Structured Structured Structured Controlled
build-up build-up build-up build-up build-up Possession In
The Middle
Third
TUE BP BPO BP BPO BP BPO
Controlled Win the ball Combination Win the ball Individual Skill Win the ball
Possession back as soon Play v back as soon to create back as soon
In The as possible Organised as possible scoring as possible
Middle Third Opponent chances
THU BPO TRANS BPO TRANS BPO TRANS
Win the ball Immediate Limit Immediate Limit Immediate
back as soon transition opponents transition opponents transition
as possible into BPO ability to into BPO ability to into BPO
positions create scoring positions create scoring positions
chances chances

162
A key point to remember here is that devoting more time to a specific aspect of the
Team Model for 6 weeks will lead to better learning of that aspect.
Cycle 2 can be planned to focus on other Key Principles, or to further reinforce and
extend the learning of Cycle 1 by repeating the program (or a combination of both,
depending on team progress)

The decisions to be made next are:

How to progressively develop the Main Moments and Key Principles over the
cycles of one season
How to progressively develop the Main Moments and Key Principles over the
four years of the phase

These are the challenges for coaches and Technical Directors and there is no magic
formula to follow. However, some guidelines are:

If you do not plan, you are inviting chaos

Use a step-by-step and year-by-year approach to develop players for the
Performance Phase
The plan is your guide, but do not be too religious in following it: you may
need to adjust it based on how the players are developing
Your Annual Plans will improve from year to year with experience and
learning from mistakes
Remember the 5 Ps: Proper Planning Prevents Poor Performance
We might add another 5 Ps specifically for Youth Development: Patience;
Planned Process; Progressive Perfection

The Plan is only a Guide

As mentioned above, planning is essential to avoid training becoming ineffective or,

worse, descending into chaos.
There is a structured approach and a series of logical, progressive steps.

However, the coach (and Technical Director) need to regularly assess the players
progress and then decide whether the training plan must be adjusted. For example,
the players have developed a very good understanding of their tasks in BPO but are
still deficient in BP; the breakdown of Main Moments might need to be changed,
changing two BPO sessions into BP sessions, with a specific Key Principle and defined
Team Tasks as the focus.

Assessing Performance in matches

The key points are:

Focus your observation on how successfully the players are implementing

what has recently been taught at training. The Main Focus of the Cycle
should be a major factor in observation, especially towards the end of the
Cycle
163
 Winning is the purpose of football and it is an important part of player
development; however, the Youth Coach must remember that their role is
not to get their team to win the Championship, but to develop individual
players who will be successful within the Playing Style when they reach the
Performance Phase (winning titles is an incidental bonus!) So, on Match Day
the youth coach avoids emotional behavior with constant reaction to every
incident in the game; rather than shout instructions, they observe what the
players do and listens to their communication. This will help them gain an
accurate indication of the players progress and the success of their training
program.

Setting Annual Performance Targets

To assist in the process of progress assessment, annual performance targets should

be written and used as a yardstick.

These should not be complicated, but should centre on the development of the
Team Model in a structured manner.

From Individuals to Positions

The Game Training phase is the development stage in which players gradually evolve
from general skilful players at the end of the Skill Acquisition phase, into specialist
position players

The Team Model has clearly defined positions for the 1-4-3-3 formation with shirt
numbers, and players begin to show aptitude for one or two of them. By the end of
the Game Training phase, the players should know their basic tasks in these
positions.

SEE APPENDIX FOR 1-4-3-3 PLAYER POSITION PROFILES

Fitness Training

You will have noted there is no mention in the planning process outlined above of
fitness training, conditioning or gym sessions.

This is intentional. FFAs holistic philosophy applies to all aspects of football, and we
do not believe in isolated fitness training just as we do not believe in isolated
technique training.

The best way to get fit to play football is to practice playing football.

Football Training is conditioning for football.

We have adopted the Football Conditioning Model of world-renowned expert

Raymond Verheijen, in which football-specific exercises are used to develop football
fitness. Since our approach is to introduce Football Conditioning in the Performance
Phase (after the growth spurt), it is not necessary to explain this model here.
164
Number of Training Sessions per week

FFA recommends that 3-4 training session per week is the maximum safe workload
for players in the Game Training Phase.

4 sessions per week would only be acceptable in a first class environment, such as a
National Training Centre program, where there is a full-time, professional coach and
qualified support staff to monitor workloads. Player welfare is paramount.

In the wrong setting, 4 sessions per week could be harmful.

So, now we should have a four-year plan which outlines a structured development
process for players from U14s up to U17s.

The Coach / Technical Director can develop their own templates or expand those
given above as examples.

The main point is that Youth Development should have a structure and a planned
process. This will hopefully mean that talented young players in Australia will no
longer have to endure training that is unplanned, inappropriate, counter-productive
and a waste of time.

Given our long-term mission, that is surely something we should all strive for.

165
Chapter 5 - Planning the Individual Game Training Sessions

As we learnt previously in The Football Coaching Process, Training is comprised of

four elements:

PLAN
PREPARE
CONDUCT
EVALUATE

The first step, PLAN, is made up of:

1. DEFINE
2. DESIGN

DEFINE in the Performance Phase consists of:

Football Problem?
Session Objective?

A First Team Head Coach generally defines football problems based on issues
identified in the execution of the team Playing Style in recent games, or based on
expected issues with an upcoming opponent (this includes exploiting anticipated
weaknesses of the opponent)

A Youth Coach, who is engaged in a long-term process of development, does not

concern himself with these short-term, results-based issues. The question of
identifying the Football Problem is answered in advance, and we saw earlier that
Youth Development can be viewed as a process of Problem Prevention

The answer is in the Annual Plan, which forms part of the Four-Year Game Training
Phase Plan.

So, if we have a Four-Year Plan, we simply have to look for:

The Age Group (eg, U15)

The Cycle
The Week
The Day (ie, which training session of that week?)

We should then be able to see:

The Main Moment to focus on

The Key Principle from the Team Model to zoom in on

166
So, DEFINE in the Game Training Phase consists of:

Main Moment / Key Principle?

Session Objective?

So, the coach knows which Main Moment / Key Principle to focus on, since it is in the
Annual Plan, but before writing the Session Objective they must ask themself:

Based on observation of recent performances, where are we in terms of progress

with this Main Moment / Key Principle?

Their analysis and notes should lead them to choosing an appropriate Team Task.

The first part of the Session Plan might then look like this:

Main Moment: _______________

Key Principle:
__________________________________________________________________

Session Objective:
In this session, I aim to improve:

Team Task:

_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

By focusing on: Player Tasks (General / Position-specific):

_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

167
The Team Task, as well as the Player Tasks and Actions, should be found in the
model, but might also be adjusted versions based on recent observations of match
performance.

A hypothetical example is below:

Main Moment: Ball Possession

Key Principle: Structured Build-up

Session Objective:
In this session, I aim to improve:

Team Task: Get one of our players into the middle third in controlled possession

By focusing on: Player Tasks (General / Position-specific):

Goalkeeper, act as an extra field player by supporting the ball

2 and 5, push high and wide
6 and 8, start high to create more space for back four
3 and 4, look for opportunities to bring the ball forward into space or receive
the ball in space in the middle third

The second part of PLAN is:

DESIGN

This consists of two elements:

Session Components
The Script

These follow the same steps as the Performance Phase (outlined in depth in Part
One of this manual)

168
 Chapter 6 - Conducting the Game Training Session

This also follows the same overall process as the Performance Phase, and is outlined
in depth in Part One of this manual.

Re-cap of Key Points:

STAGES OF ELEMENT: ACTIVITY:

CONDUCTING A
SESSION
Pre-training FRAME
FOUNDATION PASSING PRACTICES Players: Warming up
Coach: Influencing
POSITIONING GAMES Players: Learning
Coach: Teaching
ANIMATION GAME TRAINING Players: Learning
Coach: Teaching
TRAINING GAME Players: Playing
Coach: Assessing
CONCLUSION Post-training WRAP-UP

One point that must be stressed, however, is that after CONDUCTING the session,
the coach must EVALUATE it.

He begins to evaluate during the Training Game, assessing how well the players can
apply what they have learned.

This EVALUATION part is crucial. The Youth Coach is engaged in a long-term process
of Player Development, which means that individual progress must be evaluated and
recorded. This information will constantly assist the coach in session design and lead
to better achievement against expected outcomes.

(This information can also guide the Technical Director and others in regards to
annual selection of players. In Australia there is far too much reliance on flawed
methods of post-season trialling, rather than longitudinal assessment of players and
a more effective system of player retention/recruitment.)

169
Coaches are also reminded of the FFA Youth Coaching Checklist:

Is football being played?

Is football being learned (and therefore taught)?

Is football being experienced (and enjoyed)?

Do the players understand the football purpose of the exercise?

Do the players recognize the game-related intention?

Are the players challenged to improve?

These questions should always be answered with YES in every Youth training
session.

The next six Chapters are concerned with the Skill Acquisition Phase. There are many
key differences from the Performance and Game Training Phases which will be
covered in depth.

170
Chapter 7 - Why Skill?

Role of the Coach definition

In the Building Blocks, for the Skill Acquisition Phase (9-13 year-olds) the coachs role
is defined as follows:

To prepare players for team football by developing the functional game skills

This definition paints a very clear picture of the Skill Acquisition Phase:

It is about preparing for team football: team performance is not the focus
The coach develops in individuals the skills required to play team football
effectively, but they must be functional and not circus tricks

Football is a very complex game and it takes a long time to become an expert

We are all aware that competitive 11v11 football is a complex game and extremely
difficult to master. Some of the reasons for this are:

the range of possible actions and tasks the player must perform is vast
the game requires a high degree of cognitive skill (quick perception and
immediate decision-making)
the ball can be passed forwards as well as sideways and backwards
at any given moment, in or out of possession, there are a large number of
possible options to consider
the player must be able to use their whole body (except the arms) to control
and manipulate the ball
there is a wide range of tactical and strategic variations within many playing
styles

Therefore, there needs to be a long period in which the game is progressively

learned. The introduction of small-sided football as the competition medium for
younger players also reflects this: 11v11 is just too complex.

It is generally accepted that it takes around ten years of solid practicing and playing
to progress from first experiencing football to being able to function as a player in
competitive 11v11 football.

Golden Age of Learning

Within this lengthy period of learning football, players of around 9 years of age enter
the Skill Acquisition Phase having spent three or four years in the Discovery Phase.

We can now see talented players emerging.

Crucially, as outlined in Chapter 1 of this section of the manual, these pre-growth

spurt children are perfectly suited to the development of motor skills. This is a

171
Golden Age for learning football skills, as the players are well-balanced and
co-ordinated and the brain is also developing quickly.

So, the main points behind the Skill Acquisition Phase are:

players must first learn the skills before learning how to use them in team
football
this phase is part of a long-term process for learning such a complex game
we must capitalise on the physical and mental Golden Age of Learning

Special players who decide matches

Analysis of the 2010 World Cup highlighted the fact that the top four teams (Spain,
Holland, Germany and Uruguay) all had special matchwinning players.

Xavi, Villa, Iniesta (Spain)

Sneijder, Robben, Van Persie (Holland)
Oezil, Mueller, Schweinsteiger (Germany)
Forlan, Suarez, Cavani (Uruguay)

Other countries had theirs too:

Messi, Higuain, Aguero, Tevez (Argentina)

Robinho, Luis Fabiano, Kaka (Brazil)

Throughout the history of football, when one thinks of the great teams one
immediately thinks of the special players within them (Di Stefano, Pele, Cruyff,
Maradona, Platini, Zidane, Ronaldo, etc)

These players are the ones who can single-handedly decide the outcome of matches.
As more and more teams have developed the ability to defend effectively, with
compact lines, zonal marking and little space allowed, it is the skilful players with
creative, individual flair that tend to make the difference at the highest levels.

Australia clearly does not produce enough of these special players. It could be
argued that we have reached top 20-30 status in world football by utilizing the
traditional Australian strengths, such as our never-say-die mentality, physical
commitment and bravery. It could also be argued that we are unlikely to reach the
consistently higher ranking that we desire without producing more of the special
matchwinning players that all the top nations seem to have.

The Skill Acquisition Phase is where we will develop this type of player.

The coachs mindset in this Phase must be one of pure individual development. They
are not obsessed with the weekend result their team achieves, but the long-term
potential for development and improvement in their players.
The focus is on teaching a full range of skills to all the players, rather than team
tactics or fitness training in order to win next weekends match.

172
By focusing on SKILL in this phase, we should naturally end up with a larger number
of skillful players. The key is to set up the right conditions.

With the right coaches, the right programs and the right identification processes we
can start to have a huge influence on the future of football in Australia.

173
 Chapter 8 - What Skills are necessary in Football?

We considered the importance of skill acquisition in the previous chapter.

It is now time to look specifically at the skills in question.

The Team Model is the point of reference

As is often the case, we find our answers in the Team Model.

OUTCOME WIN MATCHES

OBJECTIVES SCORE GOALS PREVENT GOALS
METHODS GET THE BALL AND YOUR PLAYERS PREVENT THE OPPONENT GETTING THE
INTO GOALSCORING POSITIONS BALL AND THEIR PLAYERS INTO
GOALSCORING POSITIONS
MAIN BPO>BP BP BP>BPO BPO
MOMENT
S

KEY Immediate Effective Possession Immediate transition Win the ball back as
PRINCIPL transition into 1. Structured Build- into BPO positions soon as possible
ES BP positions Up

Quick forward Effective Possession Press the ball carrier Deny opponents time
passing 2. Controlled immediately and space to build up
Possession In The
Middle Third
Quick forward Combination Play Limit opponents Limit opponents
movement 1. Organised passing options ability to create
Opponent scoring chances

Make the field Combination Play Make the field as small

as big as 2. Disorganised as possible
possible Opponent

Individual Skill
1. To create scoring
chances
Individual Skill
2. To convert scoring
chances
TEAM TASKS (Fundamental Tasks to make the Key Principles happen)

PLAYER TASKS (General and Position-specific)

PLAYER Positioning, First Touch, Running Positioning, Pressing, Marking, Intercepting,

ACTIONS with the Ball, 1v1, Striking the Tackling, Communicating
Ball, Communicating

174
A logical explanation for all this might be:

But which parts of the model should we cover in this phase, given that we are in an
early part of the long-term process and we have already stated that our focus is on
individual development?

175
 Skill Acquisition Phase
OBJECTIVES SCORE GOALS PREVENT GOALS
METHODS Get the ball and your players into Prevent opponent getting the ball and
goalscoring positions their players into goalscoring positions

MAIN BPO>BP BP BP>BPO BPO

MOMENTS

KEY PRINCIPLES Effective Possession, Win the ball back

Combination Play, ASAP, deny time and
Individual Skill space, limit scoring
chances

TEAM TASKS Basic Team Tasks

PLAYER TASKS General Only

PLAYER Positioning, First Touch, Positioning, Pressing, Marking,

ACTIONS Running with the Ball, 1v1, Intercepting, Tackling,
Striking the Ball, Communicating
Communicating

This diagram shows:

o Main areas to cover in bold

o Hidden learning in faint type
o (Areas of less importance have been removed)

So, Player Actions are the most fundamental parts of the game of football.

Players are the protagonists in the game

Players do things
If players dont do things, nothing happens
If your players do things better than the other teams players, you will
probably win

We have chosen to focus in the Skill Acquisition Phase on the fundamental

Player Actions in Ball Possession

(in bold in above diagram)

So, what exactly does a player do in BP?

176
When you analyse football and observe what a field player does, you might
summarise it as follows:

He does a number of things with the ball

He does a number of things without the ball

If you then broke down these two points into components, you might end up with a
list like this:

With the Ball

Controlling the Ball
Travelling while in possession of the ball
Passing the Ball
Shooting
Crossing
Heading
Changing speed and/or direction with the ball
Using a fake to deceive an opponent
Taking a throw-in

Without the Ball

Moving in order to receive the ball now
Moving in order to receive the ball soon
Moving in order to distract / displace defenders
Moving in anticipation of loss of possession
Giving information to team-mates (verbal and non-verbal)

These, then, should be what we teach players to do, and do well, during the Skill
Acquisition Phase.

However, given our philosophical preference for an approach that is holistic and
logical, the tables above can be revised and simplified; we want to avoid long lists of
separate components.

With the Ball Logical Arrangement

Controlling the Ball First Touch
Travelling while in possession of the ball Running with the Ball
Passing the Ball Striking the Ball
Shooting
Crossing
Heading
Changing speed and/or direction with the ball 1v1
Using a fake to deceive an opponent
(You will notice that taking a throw-in has been removed; this is not a skill that
deserves specific attention in the Skill Acquisition phase)

177
Without the Ball Logical Arrangement
Moving in order to receive the ball now Positioning
Moving in order to receive the ball soon
Moving in order to distract / displace defenders
Moving in anticipation of loss of possession
Giving information to team-mates (verbal and non-verbal) Communication

Four Core Skills and Two Constants

So, in BP we now have:

four elements with the ball, which we call the four core skills

The Four Core Skills

First Touch
Running with the Ball
Striking the Ball
1v1

two elements without the ball, which we call the two constants

The Two Constants

Positioning
Communication

The Four Core Skills

In the Skill Acquisition Phase, the coach should focus on developing the four core
skills. These are the main headings for the training session themes.

The Two Constants

The two constants (positioning and communication) are built in to every training
session. These are the two things a player does without the ball, and since for most
of the game they are without the ball, it is wise to develop them.

Positioning is especially a major factor in the core skills of First Touch and Striking
the Ball (Passing)

178
Description of the Four Core Skills

An understanding of the core skills is inherently visual and dependent on experience

and observation of football. However, below are some verbal explanations to
provide some guidance.

First Touch

Receiving the ball in order to execute what you decided to do prior to the ball
arriving
(NB: this includes trapping the ball with the sole)

Running with the Ball

Travelling with the ball in order to:

attack free space
commit a defender
allow team-mates to make runs/get in position
make defenders move
create a numerical advantage for the team
Links well with combination play

1v1

Faking or changing direction in order to lose a defender and create space to:
shoot
pass
cross
run with the ball
create a numerical advantage for the team
Defender may be in front of you, to the side, behind you or coming at an angle
Links well with combination play

Striking the Ball

Passing, Shooting, Crossing and Heading in order to:

score goals
deliver killer pass
eliminate defenders
create a 1v1 situation
change the point of attack
keep possession

A worthwhile exercise is to closely observe a top-level football match and analyse

what the players actually do (Player Actions).

179
You should be able to categorise what you see into one of the Four Core Skills (and
the Two Constants, positioning and communication)

When planning and conducting training sessions in the Skill Acquisition Phase, it is
vital to have in your mind visual movies of professional players performing the core
skills. You should be able to help the players see how the skill training you are giving
them will help make them better players.

Goalkeepers

There are also, of course, Core Skills for Goalkeepers; these are covered in our
specific Goalkeeper courses

180
Chapter 9 - Four-Year plan for the Skill Acquisition phase

As we have seen in previous chapters, the FFA Team Model gives context to every
coach in Australia, regardless of age-group, and the Building Blocks provides the
framework for structured and logical Youth Development.

So, in terms of planning the Skill Acquisition Phase, this is the situation:

We have four years to teach talented players (from 9 to 13 years of age) the
functional game skills in the context of the Team Model, preparing them for the
Game Training Phase.

Planning Guidelines

We can start with the same guidelines established with the Game Training Phase:

1) Divide the Skill Acquisition Phase into four separate years

2) Divide each year into 6-week cycles
3) Label each cycle and week (eg, Cycle 3, Week 4)
4) Insert the competition games and expected pre-season games
5) Mark the days on which training sessions for that age-group will take place

The first two cycles for an U-10 team might now look like this
(T = Training, G = Game)

U-10 CYCLE 1 CYCLE 2

Week Week 2 Week Week Week Week Week 1 Week Week Week Week Week
1 3 4 5 6 2 3 4 5 6
MON
TUE T T T T T T T T T T T T
WED
THU T T T T T T T T T T T T
FRI
SAT T T G G G G G G G G G G
SUN
Note: Pre-season friendlies Season
starts

Now the coach (or ideally, the Technical Director) can plan the technical content for
each cycle.

It is at this point, again, that one really sees the value of a well-constructed Team
Model. Rather than devising random training session topics, the overarching content
and themes for sessions are contained in the Model.

As explained in the previous chapter, the Skill Acquisition Phase is focused on the
fundamental Player Actions at the base of the Team Model. We logically divided
these actions (the things players do) into The Four Core Skills.

181
Rotating the Four Core Skills to develop the Playing Style

So now one can label each training session in the cycle with a Core Skill focus. Cycle 1
for our hypothetical U10 team might look like this:

U10 - Cycle 1
W1 W2 W3 W4 W5 W6
TUE First Touch Running First Touch Running First Touch Running
with the with the with the
Ball Ball Ball
THU Striking 1v1 Striking 1v1 Striking 1v1
the Ball the Ball the Ball

The Four Core Skills are rotated within the 6-week cycle, and each is given the same
amount of time

It is vitally important to remember that the development of the Core Skills is not in
isolation: the Team Model is always the point of reference. The coach in the Skill
Acquisition Phase is not just developing general skill; they are developing SPECIFIC
SKILL.

Therefore, for every cycle, rather than general development of a Core Skill, the
coach/Technical Director chooses a SPECIFIC ASPECT of the skill to focus on for 6
weeks. This all takes place within the context of the Team Model and with the
ultimate aim of successful execution of the stated Playing Style.

FFA Playing Style Statement

A pro-active brand of football, based on effective possession, with the cutting edge
provided by creative individuals.

Defensively the key components are quick transition and intelligent collective
pressing.

The Playing Style is underpinned by a strong team mentality, capitalizing on

Australias traditional strengths.

The Team Model and Playing Style are always in the coachs mind, guiding him on
session design and influencing the way sessions are conducted. So, since BP is the
focus of this phase, we refer back to the Team Model and find four Key Principles:

MAIN MOMENT KEY PRINCIPLES

Ball Possession Structured Build-Up
(BP) Controlled Possession In The Middle Third
Combination Play v Organised Opponent
Combination Play v Disorganised Opponent
Individual Skill to create scoring chances
Individual Skill to convert scoring chances

182
The first Key Principle above, Structured Build-up, is primarily concerned with
Playing Out from the Back teaching defenders and midfielders to use the full width
of the field to bring the ball forward. Given that the Skill Acquisition Phase is not
concerned with 11v11 tactics or positions, this principle is not relevant to this phase.
Also, we can simplify the remaining Key Principles for implementation in this phase.

So we now have:

MAIN MOMENT KEY PRINCIPLES FOR SKILL ACQUISITION PHASE

Ball Possession Effective Possession
(BP) Combination Play
Individual Skill

These three Key Principles should guide the coach as their overarching themes.

Below is a hypothetical example of planning one cycle for our U10 team,
incorporating:

Equal rotation of the four core skills

Specific aspect identified for each skill for duration of cycle
Reference to one of the three relevant Ball Possession Key Principles from
the Team Model
The main Player Tasks for the coach to concentrate on

183
 U10s CYCLE 1
CORE SKILL: FIRST TOUCH TOTAL SESSIONS = 3/12
SPECIFIC ASPECT: Moving the ball into space to facilitate a pass to a team-mate

KEY PRINCIPLE: Effective Possession

PLAYER TASKS:
Position yourself where you can see the ball and the target
Observe the situation and decide what you will do before the ball arrives
Move the ball with your first touch to allow you to pass to a team-mate with your
second
Try to face forward and pass forward
CORE SKILL: STRIKING THE BALL TOTAL SESSIONS = 3/12
SPECIFIC ASPECT: Passing the ball to take defenders out of the game

KEY PRINCIPLE: Effective Possession

PLAYER TASKS:
Pass with good ball speed (ball travels quicker than opponents can run)
Pass in front of your team-mate
Look for passes behind the last defender
Try faking the pass, or a no-look pass
CORE SKILL: RUNNING WITH THE BALL TOTAL SESSIONS = 3/12
SPECIFIC ASPECT: Run into space to commit defenders

KEY PRINCIPLE: Combination Play

PLAYER TASKS:
Try to run at space between defenders
Position yourself ahead of the ball where you can receive the ball past a defender
If a defender doesnt close you down, continue to run forwards
If a defender closes you down, get close to him before passing to a team-mate and
continuing your run
CORE SKILL: 1v1 TOTAL SESSIONS = 3/12
SPECIFIC ASPECT: Losing a defender to the side of you

KEY PRINCIPLE: Individual Skill

PLAYER TASKS:
When youre close to the sideline and a defender is running next to you, find a way
to create space to run inside, cross the ball or pass to a team-mate
Fake to accelerate with the ball, but instead stop and cut inside behind the defender
Start to slow down and/or fake to stop, but then accelerate and cut inside (or cross)
ahead of the defender

Each core skill has three sessions in this cycle in which the stated Specific Aspect is
worked on. For example, every time First Touch appears on the program in this
cycle the theme is always Moving the ball into space to facilitate a pass to a team-
mate, and the training exercises will be similar or even identical. The idea is to make
gradual increases in challenge (step up) to develop the players. It may also be the
case that a step down is required because the players are struggling to succeed.

184
The main benefit of outlining the Specific Aspect is once again to ensure relevance to
the Team Model: we are preparing players for a specific type of football, so
delivering general and random football training sessions will not be as effective.

Additional benefits:

Running with the Ball could potentially be presented in a boring way (all
were doing is running up and down with the ball) but as seen above, the
process outlined above makes the coach think of the purpose: running with
the ball to achieve what?
Striking the Ball (especially Passing) and First Touch are developed in every
training session whether or not they are specifically being worked on. Players
are always receiving and passing the ball. Therefore, when these two Core
Skills are being worked on, there is an opportunity to choose a very specific
focus.

New cycle, new focus

The next cycle is planned with a different (or adjusted) Specific Aspect for each core
skill.

Actual planning will depend on a whole range of variables including:

Age of players
Ability of players
Recent progress of players

After a completed cycle: one week off is recommended (if possible) and you should
strive for a minimum of six full cycles per year.

The Model guides every coach in their work

Working from the model gives a clear sense of direction and, in the Skill Acquisition
Phase, ensures that important aspects of the fundamental philosophy and vision are
not neglected for long periods.

We can look back at the fundamental statements and Key Principles of our model,
recognizing that the same words and phrases are apparent from top to bottom, and
that is why we can now structure our work in the Skill Acquisition Phase logically and
with a sharp focus.

185
The Obsession with Possession

FFA stresses the need for effective possession and the Team Model includes as Key
Principles structured build-up and controlled possession However, possession in
football is often misinterpreted and it may lead many coaches to work exclusively on
passing the ball and keeping the ball. Players may end up being well-equipped to
keep possession of the ball, but will probably not be as effective in creating
goalscoring opportunities. More worryingly, if we are only taught to pass the ball we
will never develop the ability to take on and beat opponents using individual
creativity. Remind yourself of the lack of special, match-winning players in
Australia, and how much we need them in order to challenge the worlds best.

It would be feasible, therefore, in some cycles for individual skill to be the

overarching Key Principle for two out of every four sessions.

The Plan is a guide

As mentioned earlier, planning is essential to avoid training becoming ineffective or,

worse, descending into chaos.
There is a structured approach and a series of logical, progressive steps.

However, the coach and Technical Director need to regularly assess the players
progress and then decide whether the training plan must be adjusted.

Assessing Performance in matches

The key points are:

Focus your observation on how successfully the players are implementing

what has recently been taught at training. The Specific Aspects of the Four
Core Skills that have been worked on in the Cycle should be a major factor in
observation, especially towards the end of the Cycle
Winning is the purpose of football and it is an important part of player
development; however, the Youth Coach must remember that their role is
not to get their team to win the Championship, but to develop individual
players who will be successful within the Playing Style when they reach the
Performance Phase (winning titles is an incidental bonus!) So, on Match Day
the youth coach avoids emotional behavior with constant reaction to every
incident in the game; rather than shout instructions, they observes what the
players do and listens to their communication. This will help them gain an
accurate indication of the players progress and the success of their training
program.

186
Setting Annual Performance Targets

To assist in the process of progress assessment, annual performance targets should

be written and used as a yardstick.

These should not be complicated, but should centre on the development of the Four
Core Skills. The players should be assessed in terms of their progress towards
functioning as a player in 11v11 Team Football, according to the Model and Playing
Style.

Fitness Training

You will have noted there is no mention in the planning process outlined above of
fitness training, conditioning or gym sessions.

This is intentional. FFAs holistic philosophy applies to all aspects of football, and we
do not believe in isolated fitness training just as we do not believe in isolated
technique training.

The best way to get fit to play football is to practice playing football.

Football Training is conditioning for football.

We have adopted the Football Conditioning Model of world-renowned expert

Raymond Verheijen, in which football-specific exercises are used to develop football
fitness. Since our approach is to introduce Football Conditioning in the Performance
Phase (after the growth spurt), it is not necessary to explain this model here.

Players in the Skill Acquisition Phase should train exclusively with the ball.

RECOMMENDED TRAINING ACTIVITIES TRAINING ACTIVITIES TO AVOID!

Running laps
Endurance runs / Interval runs
Game-related training Speed/Sprint Training
Hill runs
with the ball Weight training
Plyometrics
Any activity without the ball

(Note: it is a mistake to believe that the activities to avoid in the right-hand column
above automatically become acceptable by giving the players a ball. Coaches are
advised to avoid them completely.)

187
Training Sessions per week

3 sessions of 60-75 minutes plus one game is a maximum safe workload for players
in the Skill Acquisition Phase

Additional technical home-work assignments are acceptable, but a balanced work-

rest ratio is of eminent importance in these age brackets.

4 sessions per week may only be considered in a first class environment, such as an
official FFA or State Federation program, where there is a full-time, professional
coach and qualified support staff to monitor workloads. Player welfare is paramount.

In the wrong setting, 4 sessions per week could be harmful.

Weekly Programming

2 sessions a week

Tuesday and Thursday training

Saturday game

3 sessions a week

Monday, Tuesday and Thursday training

Saturday game

If game-day is Sunday adjust schedule accordingly, striving for a schedule without

training sessions the day before and after a game.

188
 Chapter 10 - Planning the Individual Skill Acquisition Sessions (1)

Define

As we learnt previously, Training is comprised of four elements:

PLAN
PREPARE
CONDUCT
EVALUATE

The first step, PLAN, is made up of:

3. DEFINE
4. DESIGN

DEFINE in the Game Training Phase consists of:

PLAN Game Training Phase

DEFINE Main Moment / Key Principle?
Session Objective?

The initial answers came from the Annual Plan, which is part of the Four-Year Game
Training Phase Plan.

We now also have a Four-Year Plan for the Skill Acquisition Phase.

So, we simply have to look for:

The Age Group (eg, U10)

The Cycle
The Week
The Day (ie, which training session of that week?)

We should then be able to see:

The Core Skill to focus on

The Specific Aspect to zoom in on (and Key Principle from the Team Model)

So, DEFINE in the Skill Acquisition Phase consists of:

PLAN Skill Acquisition Phase

DEFINE Core Skill / Specific Aspect?
Session Objective?

189
 The coach knows the sessions Core Skill and Specific Aspect, since it is in the Annual
Plan, but before writing the Session Objective he must ask himself:

Based on observation of recent performances and training sessions, where are we in

terms of progress with this Core Skill / Specific Aspect?

Every session when the same core skill comes back, the coach can ideally implement
the repeat / step up principle (if possible)

This means that during the cycle the Core Skill / Specific Aspect is progressively
improved. What can happen is that the exercise from the previous session is
repeated in the same or similar format, then it is made more challenging (eg, by
reducing the area), creating the step up.

Therefore, by the end of the cycle we have taken steps to improve the players
ability in the Core Skill / Specific Aspect, and should see signs of that improvement in
games.

The first part of the Session Plan might then look like this:

Core Skill: ______________________________________

Specific Aspect:
________________________________________________________________________

________________________________________________________________________

Key Principle: ____________________________________________________________

Session Objective:
In this session, I aim to improve the players ability in the following Player Tasks/Actions:

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

190
The answers are mostly in the Team Model and in the detail of the Annual Plan. That
is, the Player Tasks that the coach decides to list as the main ones for this session will
probably be contained in the content of the cycle in question.

However, a qualified coach is required here to define the individual sessions,

because there is a process of OBSERVATION and ANALYSIS required. It is not
possible (nor advisable) to write a full seasons content completely in advance; the
players must be assessed and evaluated in training and in games in order to
determine the specific objectives and exercises of training sessions.

Choosing the content for the first session of a cycle

Sometimes the level of training content and challenge cannot be gauged from recent
performance (as would be the case in Cycle 1 of an U10 team, since it would be their
first year in the program) or at the start of a season.

If necessary, the coach can use the first session of each core skill to define the
starting level. They choose an exercise in which the Core Skill / Specific Aspect is
brought to the fore in a game situation; the players performance will assist the
coach to design the content for the following sessions in the cycle.

Now we have DEFINED our Session Objective..

The next step is DESIGN, where we come up with the actual training exercises to
maximise the chances of achieving that objective.

As the Skill Acquisition Phase has a very different purpose to the Game Training and
Performance Phases and is a crucial part of a players development, we will need to
have a very detailed look at this aspect in the next chapter.

191
Chapter 11a - How do we define Football Skill?

Designing Skill Acquisition training sessions

Re-cap

Training is comprised of four elements:

PLAN
PREPARE
CONDUCT
EVALUATE

The first element, PLAN, is made up of:

1. DEFINE
2. DESIGN

DEFINE in the Game Training and Skill Acquisition Phases consists of:

Game Training Phase Skill Acquisition Phase

DEFINE Main Moment / Key Principle? Core Skill / Specific Aspect?
Session Objective? Session Objective?

We looked earlier at DESIGN in the Game Training Phase

Game Training Phase

DESIGN Game Training Components
o Passing Practices
o Positioning Games
o Game Training
o Training Game
The Script
o Team Task
o Player Tasks / Actions
o Coachs Cues

192
The question now is:

How should we DESIGN training sessions in the Skill Acquisition Phase, given all the
considerations?

The specific age-group

The role of the coach according to the Building Blocks (To prepare players for
team football by developing the functional game skills
The importance of developing skilful players
The lack of special, matchwinning players in Australia

In the Skill Acquisition Phase, we are developing skills in individuals, not fixing team
problems (if we are successful in this phase, however, we will prevent future
problems)

The Game Training components above have a close link to team football and actual
game situations, replicating the scenarios and player positions of the 11v11 game;
they tend to take place in the part of the full-size field where the problem occurs.

Clearly, using the same Game Training components in the Skill Acquisition Phase will
not make sense; we need to come up with specific Training Session Components for
the Skill Acquisition Phase.

To lead us towards solving this problem, we need to have an in-depth look at

Football Skill and the Development of Football Skill

What is Football Skill?

When one analyses the game of football, especially the top-level football we are
preparing young players for, one soon comes to the conclusion that it is an
extremely difficult game. The players have to constantly make decisions, with and
without the ball; the range of possibilities is vast; the array of technical skills
required is perhaps wider than in any other sport.

Off the Ball Skill

The fact that a player has to make countless decisions when they DO NOT have the
ball is often ignored: the skill of correct movement, or positioning yourself for the
maximum benefit of the team is usually neglected.

Good players are also good communicators when they do not have the ball: they
read the game, perceive what is happening, anticipate what is likely to happen and
give information to assist team-mates who are on the ball or closer to it.

POSITIONING and COMMUNICATION are integral tools a player must use, and
they are embedded in FFAs approach to coaching.

193
On the Ball Skill

The focus in the Skill Acquisition Phase is on the Four Core Skills, and these are of
course largely centred on the players relationship with the ball.

Definitions of Skill

There are many textbook definitions for skill. Most tend to include one or more of
the below:

The learned ability to bring about pre-determined results

The minimum outlay of time or effort or both
The result you want, with maximum certainty
Performed under control

All games and sports are different in terms of their inherent qualities. Football is
often classified in these categories:

Qualities of Football Explanation

OPEN Changing situations requiring a range of
decisions and possible options (CLOSED = eg
Discus)
EXTERNALLY-PACED When and how fast you do things is decided
by the situation and other players
(INTERNALLY-PACED = eg Vault in
gymnastics; you decide when and how you
execute the action)
INTERACTIVE Decisions involve other people and their
actions (INDIVIDUAL = eg High Jump; its just
you and the bar)
COMPLEX Many other sports are more SIMPLE because
they are CLOSED and not INTERACTIVE
HIGH ORGANISATION The complex nature of football requires of
the brain a high level of organization,
compared to, for example, swimming in
which one technique is repeated over and
over
GROSS AND FINE MOTOR Archery = mainly fine; weightlifting = mainly
MOVEMENTS gross

Let us now try, as is our usual preference, to find our own specific definition of
football skill, which must of course be based on analysis of football.

Daniel Coyle, in his much-acclaimed book The Talent Code, explains the difference
in the brain processes involved in, on the one hand, activities like golf and violin-
playing, compared to activities like football.

194
 Skills like football are flexible-circuit skills, meaning they require us to grow vast ivy-
vine circuits that we can flick through to navigate an ever-changing set of obstacles.
Playing violin, golf, gymnastics and figure-skating, on the other hand, are consistent-
circuit skills, depending utterly on a solid foundation of technique that enables us to
reliably re-create the fundamentals of an ideal performance.

This is a key distinction to bear in mind, and it should guide us to find answers that
apply specifically to football, and not generic or non-specific information.

Perception Decision - Execution

Lets look at it logically:

We are talking about the things a player DOES with the ball.

What governs everything a human being does? THE BRAIN

In football, THE BRAIN tells the appropriate muscles to contract at a certain time and
in a certain way to move the body and the ball in order to achieve the desired
football outcome.

How does THE BRAIN choose the desired football outcome?

Football players are constantly assessing what is going on in the game so that they
can do what is required according to the playing style.

They must mainly take into consideration:

The ball
Team-mates
Opponents
The Goals
Space

Therefore, the player has to SEE these things, and also HEAR any communication
which might assist.

EYES, EARS, KNOWS!

However, SEEING and HEARING alone is not enough: the BRAIN has to make sense of
what it sees and hears.

In other words, the BRAIN must find order in the chaos of a complex football
situation, by finding what is important and ignoring that which is not.

This is PERCEPTION.

195
The top player perceives the situation quickly and accurately, utilizing selective
attention to focus on the crucial factors.

In addition, the top player goes one step further than simply perceiving things as
they are they ANTICIPATES what is going to happen. The best players in the world
seem to have x-ray vision, giving them the ability to see the solutions more quickly
than everyone else (especially opposing defenders)

It is useful to avoid visualizing the present as a static situation. Seeing it as an

evolving situation is a better approach.

PAST PRESENT FUTURE

What just happened? What is happening now? What is likely to happen?
Evolving Situation ANTICIPATION

ANTICIPATION is a vital skill to develop in players, so what exactly is it?

As a football situation is evolving, the brain searches through its memory for
relevant information from past experiences and things you have learned.

Therefore, this skill is more likely to develop if there are actually some past
experiences of a similar football situation, and learning experiences stored in the
memory.

So, effective Youth Training must regularly place players in football situations where
they are required to perceive and assess the likely outcomes.

We have now established the first step:

PERCEPTION
The player sees and hears what just happened and what is happening, then based on
memory and experience tries to anticipate what will happen.

He also takes into account:

Playing Style
Game Plan / Strategy
Main Moment
Key Principle
Team Task
Player Tasks / Actions

196
There are also other factors for the player to consider:

The score
Time remaining
Conditions)

This now leads them to select an appropriate course of action they DECIDE what
they will do.

This is the second step:

DECISION
So, the player has PERCEIVED and DECIDED. Now they have to DO what they have
decided to do.

This is the third step:

EXECUTION
The player has to execute the chosen action with the appropriate qualities (timing,
direction, speed, etc)

We can now clearly visualize the process as a chain

197
Skilful players have deeply-ingrained motor programs, because the movements are
encoded in their implicit brain system.
This means they are almost automatic and are usually unconscious. The opposite is
the explicit brain system, in which the brain consciously thinks about what it is
doing.

Crucial point:

HOW LONG DOES A PLAYER HAVE TO PERCEIVE, DECIDE AND EXECUTE THE CORRECT
ACTION?

When you watch a top-level game and consider this question, especially when you
have Ball Possession in the opponents half and are trying to create a goalscoring
opportunity, it is apparent that time is very limited.

Therefore, training exercises which do not touch on or challenge the Perception and
Decision aspects will be of little real value in preparing the player for the demands of
the game. Also, exercises which provide no time pressure on the player will be of
little benefit.

So, the elements in the football skill process appear to be:

A football SITUATION requires a FOOTBALL ACTION

A player must SELECT an ACTION, based on perception and decision-

making, and they have to do this QUICKLY

They must EXECUTE the ACTION PERFECTLY

They have to do all of this CONSISTENTLY

198
Therefore, we can now define football skill:

Definition of football skill:

The consistent ability to quickly select and
perfectly execute the correct football action for
the situation
(By football action, we are essentially referring to the Four Core Skills, as well as the
Two Constants)

Now we know what Football Skill is, the next question is:

What type of training exercises will help us develop Football Skill?

This leads us to the next Chapter.

199
Chapter 11b - What exercises are best for developing football skill?

Re-cap: We are looking for specific guidance on how to DESIGN suitable training
sessions for the Skill Acquisition Phase

In the previous section we looked at the nature of football skill and proposed a
definition:

Definition of football skill:

The consistent ability to quickly select and
perfectly execute the correct football action for
the situation

This section looks at:

What type of practices are best suited to the

development of Football Skill?

Unfortunately, many coaches will interpret the above definition in an isolated way;
in other words, they might look at it like this: If I teach a player to perfect all the
separate techniques one by one in a controlled, repetition-based setting, when they
have to select a technique in a game they will be able to execute it perfectly

However, this opinion is not supported by the academic research in this area. World-
renowned football scientist Professor A. Mark Williams has published a large body of
work where the evidence is to the contrary, and he states:

The development of football skill is inseparable from the development of

perceptual expertise

This means that if you are aiming to produce skillful players, training exercises must
be football-specific, and include PERCEPTION, DECISION-MAKING and ANTICIPATION.

At this point, it is useful to consider the types of practice that may be delivered with
this quote in mind:

The manner in which practice is structured affects whether and how much skill
learning takes place
Williams/Ford

200
Researchers have proposed several elements of practice, with distinguishable
opposites at each end of the spectrum, below:

PRACTICE TYPES
RANDOM BLOCKED
Practice involves a number of different The same technique is practiced
techniques in a changing, game-related continuously, in the same context
context
DISTRIBUTED MASSED
Also known as spaced repetition, it is a Consists of fewer, longer training
learning strategy where skills are learnt activities to learn a skill
in a number of short bursts, with rest or
other activities between each, over a
longer period of time
VARIABLE CONSTANT
Practice involving more than one Practicing the same technique in the
technique in more than one situation same situation (eg, 20 volleys with the
(variations in service, distance, pressure, same foot, with the ball coming at the
etc) same height and speed, aiming at the
same target)

Research has led academics overwhelmingly to recommend the training types in the
left-hand column.

PREFERRED PRACTICE TYPES FOR SKILL DEVELOPMENT

RANDOM
DISTRIBUTED
VARIABLE
The reason is that these types of practice lead to not only the development of skill,
but more importantly the LONG-TERM RETENTION of learned skills.

Game Intelligence

This is another well-used term, and most of us would agree that it is a pre-requisite
for players to play at a high level. Once again, as seen earlier, the term has an
obvious reference to THE BRAIN; where else do we find intelligence?

The components of Game Intelligence are often described as:

Visual search processes

Recognition of information from player and ball movements
Recognition of patterns and familiarity in sequences of play
Prediction of likely event occurrences
Action selection and execution

In other words, we are back at PERCEPTION-DECISION-EXECUTION

201
So, in terms of practice requirements:

To acquire the perceptual, decision-making and motor skills needed in the

game, practice must be organized and structured around the decision-making
processes of the player
Practice must have the same underlying structure as the game itself

The current situation

Research shows that the vast majority of coaches, even in the Youth Departments of
the English Premier League, devote most of their training time to isolated and less
game-related practices. Our own observations in Australia reveal a similar situation.

Why are isolated and less game-related practices so prevalent? Their widespread use
is not supported by empirical research, but seems to be based on the mistaken
beliefs below:

MISTAKEN BELIEFS
By lessening the demands on the learner, learning takes place more easily
Blocked, constant, massed practice means less mistakes, and therefore performance
appears to be good during training

Solid repetition is the best way to develop technique

However, the truth is that isolated technique practice, in blocked, massed and
constant settings presents fewer opportunities (and often NO OPPORTUNITIES) for
players to develop the PERCEPTION and DECISION-MAKING skills that are essential
during match play at the highest levels.

Game-related practices have been proved to develop PERCEPTION and DECISION-

MAKING skills, and ANTICIPATION yet THEY ARE STILL VERY MUCH THE EXCEPTION
RATHER THAN THE NORM

FOOD FOR THOUGHT

Have players developed BECAUSE OF THE TRAINING PROVIDED by our coaches or

IN SPITE OF THE TRAINING PROVIDED?

Challenge or success?

As stated above, one reason for the prevalence of practices which are less effective
is the mistaken belief that lessening the demands on the learner helps learning to
take place more easily.

202
Therefore, many coaches mistakenly think up practices which are as SIMPLE AS
POSSIBLE, breaking down the game so much that the practice hardly looks like
football at all.

In these practices, by virtue of their simplicity, success is almost guaranteed.

However, research tells us that we should lean towards CHALLENGE rather than
SIMPLICITY in order to achieve long-lasting skill development that transfers to
improved game performance.

The problem for coaches when designing training exercises seems to be:

HOW DO I LOWER THE DIFFICULTY OF THE TASK TO ASSIST PLAYERS TO LEARN IT

WHILE MAINTAINING ITS NATURAL GAME-RELATED PERFORMANCE?

THE SPECTRUM
Over-simplified Over-complicated
TOO EASY Optimal CHALLENGE TOO HARD
TOO MUCH SUCCESS POINT TOO MUCH FAILURE

The coach avoids either end of the spectrum, and aims for an exercise that
challenges the players to an appropriate level.

World-class performance comes from striving for a target just out of reach
Anders Ericsson

From the game to training

FFAs approach to football is that everything begins and ends with the game, that is
the 11v11 match in which we try to beat an opponent.

TRAINING only exists because there is a MATCH and it has no purpose other than
improving match performance.

The senior coach is trying to improve the teams chances of winning a competitive
match at the weekend; the youth coach is trying to prepare players to function in
competitive matches in the future.

So, as we have seen previously, coaches are trying to solve problems or prevent
problems that occur in the match.

Below is a graph representing the possible steps in breaking down the game
situation to choose a training form for, as an example, passing technique practice.

203
The blue line shows the level of relevance to the actual game.
The red line shows the likely number of touches on the ball the players will get.

As we move from left to right, the level of game relevance (decision-making)

decreases, but the likely number of touches on the ball (repetitions) the players will
get increases.

11v11 7v7 4v4 5v3 5v2 4v1 1v0

TRAINING FORM
11v11
7v7
4v4
5v3
5v2
4v1

1v0

In line with our philosophy, the starting point is the game. The coach should begin at
the top of the above table and only go down as far as necessary. The bottom step,
1v0 (isolated technique training with no resistance or decision-making), is the last
resort, to be used only for players who have not improved despite the game being
broken down all the way to 4v1. Clearly, in the Skill Acquisition Phase, we need
exercises somewhere in the middle of the graph, providing a combination of realism
and repetitions. Too many coaches start at the bottom when designing exercises,
choosing isolated technique practice and therefore subjecting all players to the
lowest challenge imaginable.

(NB: The steps would be different if the coach was designing a session to improve
1v1 skills the coach needs situations where the player has a defender nearby: if
there is too much space and time, there will be no repetitions)

204
A better future

Re-cap

In the last chapter we proposed a definition of football skill

The consistent ability to quickly select and perfectly execute the

correct football action for the situation

The definition was based on these elements:

A football SITUATION requires a FOOTBALL ACTION

A player must SELECT an ACTION, based on perception and decision-

making, and they have to do this QUICKLY

They must EXECUTE the ACTION PERFECTLY

They have to do all of this CONSISTENTLY

In this chapter we have looked at the factors to be considered in order to design

suitable exercises to develop football skill.

In other words, how to bring the definition to life:

To ensure Australian Youth coaches become as good as any in the world, we need to
take into account all the points covered and implement them.

Necessary elements of training to maximise skill learning

On the following page, is a list of elements that the coach should strive to
incorporate in the design of exercises where skill learning is the objective:

205
 NECESSARY ELEMENTS OF TRAINING TO MAXIMISE SKILL LEARNING
PERCEPTION Is there a football situation for the player to make
sense of?
DECISION-MAKING More than one option / possibility?
GAME SITUATION Match scenario simplified just enough to enable
RETAINED, CHALLENGE learning, while keeping true football context and
MAINTAINED providing optimal challenge
IMPLICIT BRAIN SYSTEM Players placed in learning situation often enough to
DEVELOPED (Flexible influence subconscious behavior
Circuit)
ANTICIPATION Players required to:
search for visual cues
gather information from player and ball
movements
recognize patterns of play
RANDOM AND VARIABLE Rather than constant and blocked
EXTERNALLY PACED The speed and timing of football actions must be
determined by movement of opponents, team-mates
and the ball (rather than high jump style, where the
player starts when they likes and goes at their own
speed)

206
Chapter 11c - Training Session Components for the Skill Acquisition Phase

Re-cap

In the previous sections we looked at the nature of football skill and proposed a
definition:

Football Skill is the consistent ability to quickly select and perfectly

execute the correct football action for the situation

We then looked at what type of practices are best-suited to the development of

Football Skill, and devised a table of factors that could serve as a checklist:

NECESSARY ELEMENTS OF TRAINING TO MAXIMISE SKILL LEARNING

PERCEPTION
DECISION-MAKING
GAME SITUATION RETAINED, CHALLENGE MAINTAINED
IMPLICIT BRAIN SYSTEM DEVELOPED (Flexible Circuit)
ANTICIPATION
RANDOM AND VARIABLE
EXTERNALLY PACED
Based on all the above, and FFAs philosophical starting points from the National
Football Curriculum, we will now set out and explain:

FFAs Three Session Components for the Skill Acquisition Phase

You will recall the components for the Game Training (and Performance) Phase

Game Training Phase

Training Session Components
o Passing Practices
o Positioning Games
o Game Training
o Training Game

These needed to be revised, since the focus of the Skill Acquisition Phase is different
to that of the Game Training Phase. The coachs role is different, so the nature of
training will be different.

207
 Role of the Coach
Game Training Phase Skill Acquisition Phase
To prepare skilful players for To prepare players for team football by
performance phase football by teaching developing the functional game skills
them to apply the functional game skills
in a team setting

The purpose of the Game Training session components can be summarised in this
way:

Game Training Phase - Training Session Components

Passing Practices Warm-up (hidden learning, repetition)
Positioning Games Teaching (coach teaches; players learn)
Game Training
Training Game Game (players play; coach assesses)

In the Skill Acquisition Phase we are developing skills in individual players. Since Skill
Acquisition Phase sessions do not evolve into team-based units or position-based
play in the team context, the structure of the sessions can be simplified. There is no
need for two components of teaching in the middle, so there are three components
rather than four.

Skill Acquisition Phase Training Session Components

Skill Introduction Warm-up (hidden learning, repetition)
Skill Training Teaching (coach teaches; players learn)
Skill Game Game (players play; coach assesses)

(The word SKILL is repeated in every component, to ensure the real focus is never
lost)

1. Skill Introduction

As in the Game Training Phase, this warm-up time is used to prepare the players for
the upcoming activity, technically and mentally, as well as physically.

We continue to respect the principles of safe warming-up covered previously and in

The Football Coaching Process

Again, just as in the Game Training Phase, this time is used to introduce the theme of
the session, providing repetition and hidden learning.

We do not call this component Passing Practices, because in this phase Passing
(Striking the Ball) is just one of the four core skills. The warm-up may be preparing
the players for a Running with the Ball, First Touch or 1v1 session, which is why we
call it the Skill Introduction.

208
This is the only part of the session where drill-type exercises could be used (as the
warm-up should essentially be unopposed) but the creative coach will include
elements of decision-making by perhaps incorporating a rotating passive defender.

2. Skill Training

In the Game Training Phase, the main teaching and learning takes place in the
Positioning Game and Game Training components. Given the individual skill focus,
without an 11v11 context, and potentially shorter training sessions in the younger
age-groups, the main teaching and learning is delivered in one component.

The focus is on one designated core skill. By calling it Skill Training, we constantly
remind you to recall the recent chapters you have read: to deliver Skill Training, you
must think What is Football Skill? and What types of training develop Football
Skill?

It is this session component that we must ensure we reflect the findings we saw
from academic research and implement FFAs national philosophy and vision.

Key points of Skill Training component:

Perception opportunities
Decision-making present
Game situation retained, challenge maintained
Implicit brain system developed (flexible circuit)
Incorporate development of anticipation
Random and variable in nature
Externally-paced

Skill Training exercises should be designed to satisfy as many of these criteria as

possible.

3. Skill Game

The final component of a training session is always a game. The players focus on
playing, the coach assesses the success of the session.

The Skill Game should include as many as possible of the elements of the real game
and be organised in such a way that the designated core skill has to be used
regularly. Skill Games are preferably small-sided games to maximise the number of
repetitions/touches.

There is a slight difference in comparison to the Training Game at the end of a Game
Training session: given the age of the players, and the fact that these Skill Games are
not full-blown 11v11 replications, the coach may intervene at certain times to make
key points and provide feedback.

209
 We can now start to fill in some of the gaps identified previously:

DEFINE and DESIGN in the Game Training and Skill Acquisition Phases:

Game Training Phase Skill Acquisition Phase

DEFINE Main Moment / Key Principle? Core Skill / Specific Aspect?
Session Objective? Session Objective?
DESIGN Game Training Components Skill Training Components
1. Passing Practices 1. Skill Introduction
2. Positioning Games 2. Skill Training
3. Game Training 3. Skill Game
4. Training Game

o The Script o The Script

Team Task To be covered later

Player Tasks / Actions
Coachs Cues

210
Chapter 11d - Skill Acquisition Session Planning Process

Design

The Skill Acquisition Phase Session Planning Process

Steps so far:

4-year plan for the SA Phase

Annual Plan for each age-group

Which Cycle, which week, which day?

Core Skill / Specific Aspect

Session Objective

Now we have DEFINED, giving us:

o Core Skill / Specific Aspect

o Session Objective

The first step of DESIGN is clear to us:

o Skill Training Components:

1. Skill Introduction
2. Skill Training
3. Skill Game

The recommended planning process from here follows the same philosophy as
outlined in Part One of this manual for the Game Training Phase:

Plan the main teaching part first!

In the Game Training (and Performance) Phase, this means the Game Training
component (third of the four components).

In the Skill Acquisition Phase, this means the Skill Training component (second of the
three components)

211
2. SKILL TRAINING Exercises designed to facilitate the players development
of one of the core skills, allowing natural learning to take
place in conjunction with effective teaching by the coach

The approach with the Game Training component was:

Put the ball and the players in the situation that needs
fixing, in the context of 11v11 football problems.

The approach with the Skill Training component is:

Put the ball and the players in football situations where

the core skill can be effectively developed, in the
context of the Team Model
With this in mind, and armed with the knowledge from the previous chapters, Youth
Coaches can begin to design (and then test) Skill Training exercises which they
believe are suitable for their players.

We plan the Skill Training part of the session first because it determines the nature
of the other two components (the first and third of the three components):

3. SKILL GAME A game in which the designated core skill and specific
aspect must be used regularly, so the coach can assess the
success of the earlier parts of the session

How can you plan this component if you havent planned the activities in which the
core skill / specific aspect are developed? It must be a specific Skill Game,
demonstrating a clear relationship with the Skill Training component.

1. SKILL INTRODUCTION Warm-up exercises that prepare the players technically

and mentally, as well as physically, for the upcoming
activity. The theme of the session is introduced

How can you plan this component if you havent planned the upcoming activity or
articulated a definite theme?

212
 So now the logical series of steps in planning a session are:

4-year plan for the SA Phase

Annual Plan for each age-group

Which Cycle, which week, which day?

Core Skill / Specific Aspect

Session Objective

Design the Skill Training Component

Design the Skill Game Component

Design the Skill Introduction Component

We now have our exercises planned and have almost completed the PLAN part of
the training session.

PLAN Skill Acquisition Phase

DEFINE Core Skill / Specific Aspect?
Session Objective?
DESIGN Skill Training Components
o Skill Introduction
o Skill Training
o Skill Game

The Script
?

So, in the next chapter we will look at The Script.

213
Chapter 11e - The Script

(Designing Skill Acquisition sessions)

In The Football Coaching Process we looked closely at all elements of TRAINING:

PLAN, PREPARE, CONDUCT, EVALUATE

We saw the essential links between all four of them, and how every part depends on
what comes before it. That means if the PLAN is not good enough, everything else
will be compromised.

It became clear that the professional coach, as well as drawing exercise diagrams
and describing how they operate in their Session Plan, should also write down some
other key things to help him conduct the session effectively.

These are the things they intend to say to support player learning.

Far too often, the words that the coach uses have a detrimental effect on the
session. This is usually because they did not give any thought to what they were
going to say.

The quality of a coachs communication is vital; it is their main coaching tool. Given
that fact, it is clearly not professional to rely on your ability to wing it and make it
up as I go along. Perhaps some experienced coaches can get away with that, but it is
not the ideal course of action for most coaches.

Preparing smart and effective interventions is an acquired skill, and a valuable one.
But it has to be undertaken before training, during the PLAN stage.

We call it The Script, because, just like for actors, it is a pre-determined series of
phrases and questions to say.

(The parallels with the theatre do not end there, because the coach also has to be
able to speak with effective volume, clarity, expression, timing, etc, to gain
maximum impact)

The most important of the things to say are associated with the main teaching and
learning part of the session:

In the Game Training Phase, this means the Positioning Game and Game Training.
For each of these session components, the coach writes down:

TEAM TASK
PLAYER TASKS/ACTIONS
CUES

214
In looking at the Skill Acquisition Phase, this is what we did first in planning the
session:

CORE SKILL One of the four core skills, designated in the Annual
Plan
SPECIFIC ASPECT A specific core skill focus (eg running with the ball in
order to ) outlined in the Annual Plan
SESSION OBJECTIVE Based on recent player progress in training and
matches, the coach selects the player tasks and
actions from the Team Model, or variations of them

Then the coach planned three session components that would be best suited to the
development and improvement of the players ability to achieve the session
objective (listed in order that they are planned):

2. SKILL TRAINING The main teaching and learning part

3. SKILL GAME Game in which the designated specific aspect of the
core skill is used regularly
1. SKILL INTRODUCTION Warm-up that introduces the theme (hidden
learning, repetition)

As we now consider what the Skill coach should write in The Script, in comparison to
the Game Training coach, we should remember the difference in their roles:

Role of the Coach

Game Training Phase Skill Acquisition Phase
To prepare skilful players for To prepare players for team football by
performance phase football by teaching developing the functional game skills
them to apply the functional game skills
in a team setting

In other words, by definition, the complexity of the football situations for the Game
Training coach will tend to be much higher than for the Skill coach.

Positions are irrelevant; individual progress is the distinguishing factor

In training sessions, the Game Training coach places players in positions and gives
them specific position-based tasks, but the Skill Specialist coaches all the players as
individuals. Rather than differentiating them by position, they must differentiate on
ability.

This means being able to challenge every player to improve from their present level.
The coach may need to set different tasks for different players within the same
activity. This can be imagined in terms of a limbo exercise, where the coach lowers
or raises the bar depending on who is next.

215
Team tactics are irrelevant

The Game Training coach is preparing the players for 11v11 football in the context of
the Playing Style and Team Model, and there are naturally elements of team tactics
and strategy. This does not apply to the Skill Coach (although the Playing Style and
Team Model are their points of reference that guide their work). The Skill Coach is
very much focused on individual and small group situations in modified games.

However, the football situations may be less complex, BUT THIS DOES NOT MAKE
THE ROLE ANY EASIER.

The Skill Coach has, perhaps, a narrower range of disciplines to focus on but the
onus is on him to be AN EXPERT in these areas. They must know the Four Core Skills
and their specific aspects INSIDE-OUT.

The Script Skill Acquisition Phase

Here are the elements of The Script, highlighting the contrasts between the two
phases:
Game Training Skill Acquisition
1. Team Task 1. Exercise Task
An overarching task which makes it clear As there is not a team focus, and the
for all the players on the team, not just exercise will be centred on individuals
those you are focusing on, what they are and small groups, the coach makes clear
trying to achieve. to everyone what the object of the
Eg, The team task is to let the back four exercise is.
bring the ball forward, guide them away Eg, Every time the ball is served in, the
from the central area and win the ball two attackers try to get the ball across
wide in the middle third that blue line and then shoot in one of
the two goals
2. Player Tasks/Actions 2. Player Tasks/Actions
The coach, based on the Main Moment / These would already be outlined in the
Key Principles approach, and recent Session Objective part (see above) at the
observations, writes down the specific top of the session plan.
tasks certain identified players will need These are chosen as the key things the
to perform in order to improve team players must learn to do to develop
performance. proficiency in the specific aspect of the
designated core skill.
3. Coachs Cues 3. Coachs Cues
Phrases usually beginning with if, Essentially the same as in Game Training.
when or as which the coach uses to However, the Skill Coach must develop
assist the players who are not fulfilling the art of devising a range of smart and
the tasks set for them. Eg, If youre catchy cues for the young players to
tightly marked, when the ball is, as hook onto. This is also useful for dealing
the defender closes you down., etc with situations where the player does
not respond to one or more of the cues
you have tried. Have plenty of variations
up your sleeve

216
 4. Step up, step down
The Skill Coach plans in anticipation of a
situation where most of the players
either find the Skill Training exercise too
hard (step down) or too easy (step up)
He is prepared to modify aspects of the
exercise, but does not set up a
completely different exercise.

Step up, step down

This is usually a matter of modifying the organization or rules of the exercise.

STEP UP, STEP DOWN POSSIBILITIES

AREA Bigger, smaller, wider, longer, etc
NUMBER OF PLAYERS More/less attackers, more/less defenders
STARTING POSITIONS Eg, the defender comes from closer/further away
(increase/decrease pressure)
NUMBER OF TOUCHES Increase/decrease for: all players, certain players,
attackers/defenders only
OTHER CONDITIONS o Ball has to go somewhere before you can do
something
o Number of passes required before you can do
something
o Time factor more or less time to achieve
something
o Goal will only count if you
o etc
GOALS / TARGETS Bigger/smaller; more/less of them; change the position of
them; increase/decrease the rewards for them
START METHOD Change the way the exercise starts in order to make it
easier/harder to succeed

The list above aims to be a guide and is not exhaustive or exclusive.

Remember the importance of striving for a target just out of reach and the value of
ensuring the optimal challenge is provided.

One hopes that, as the coach knows their players well, the further the season
progresses the more likely they are is to plan Skill Training exercises that are just
right and are more likely to need a step up.

217
 Chapter 12 - Conducting the Skill Acquisition Training Session

There is no greater power on the playing field

than the players intelligence
Cesar Luis Menotti (World Cup winning coach, Argentina)

PLAN
PREPARE
TRAINING
CONDUCT
EVALUATE

The stages of the CONDUCT element of TRAINING were covered in depth in Part One
of this manual.

Re-cap:

GAME TRAINING PHASE - CONDUCT

Pre-session Players:
FRAME briefing Listening/watching
FOUNDATION Coach: Explaining
PASSING Players: Warming up
WARM-UP PRACTICES Coach: Influencing
CHECKLIST POSITIONING
TEACHING PROCESS GAME Players: Learning
ANIMATION CHECKLIST GAME Coach: Teaching
TEACHING PROCESS TRAINING
TRAINING Players: Playing
APPLICATION GAME Coach: Assessing
CONCLUSION
Post-session Players:
WRAP-UP de-briefing Listening/discussing
Coach: Summarising

The red arrow indicates the chronological progression through the session.

218
 For the Skill Acquisition Phase, CONDUCT looks like this:

SKILL ACQUISITION PHASE - CONDUCT

Pre-session Players:
FRAME briefing Listening/watching
FOUNDATION Coach: Explaining
SKILL Players: Warming up
WARM-UP INTRODUCTION Coach: Influencing
CHECKLIST
Players: Learning
ANIMATION TEACHING SKILL TRAINING
Coach: Teaching
PROCESS
Players: Playing
APPLICATION SKILL GAME
Coach: Assessing
CONCLUSION
Post-session Players:
WRAP-UP de-briefing Listening/discussing
Coach: Summarising

As in the Game Training Phase, we recommend that the coach FRAMES the session
before it starts. This is not only to brief the players and stimulate the aural and visual
learners (see Part One) but in this age-group the ability to enthuse and inspire the
players is crucial.

Similarly, after training the coach should wrap up the session with a de-brief and
summary, engaging in some question and answer to gauge understanding.

Structural differences:

o different session component names

o only one component in the main teaching part

So, are there major differences in the way the Skill Acquisition coach actually
conducts the session?

In the FOUNDATION and CONCLUSION stages, there is very little difference.

But let us now review the ANIMATION stage;

ANIMATION

o Checklist
o Teaching Process

219
 Now, with the detail for each part:

Start
Organisation
Attitude
CHECKLIST Ability
Understanding
Shape
ANIMATION Self

Task
TEACHING PROCESS Observation
Intervention

Checklist

It is still recommended for the Skill coach to go through a checklist, as a means of

ensuring the coach addresses all the preventable reasons why the session might
not reach an optimum outcome.

Remember, the Checklist phase is also the time when the players unconsciously go
through their playing checklist. They need to get used to the size of the area, their
role and the roles of team-mates and opponents, exercise constraints, etc. Bear in
mind that they have just completed an unopposed Skill Introduction as a warm-up,
and the players will need to adjust and build up to the required tempo.

This is not a smart time to start coaching the players.

While they go through the players checklist, you can go through the coachs
checklist. This way, everyone has the best chance of doing well.

220
 CHECKLIST ELEMENTS SKILL ACQUISITION
Start Start the Skill Training component quickly and efficiently
Organisation Check that the balls, bibs, cones, goals, etc, are all where they should be,
according to the session plan. Also check that the areas you planned are
in fact appropriate for the players.
Attitude Check the players are in the right frame of mind to apply and improve
themselves
Ability Check that the exercise is not going to break down because some or all of
the players are unable to perform the tasks required

Understanding Check that the players understand the rules and roles of the exercise;
are they clear how it works?
Shape In Game Training, the coach checks that both teams have the correct
shape in relation to the 11v11 context. In Skill Acquisition, this is
obviously less of an issue. However, the Skill coach must always have in
mind the Playing Style and Team Model, as this is the setting in which the
functional game skills they teach will be expressed. Therefore, they will
try to structure practices and encourage relationships between players in
such a way that training that will assist the players transition into team
football. This must be done without actually giving players positions or
talking about team tactics
Self Check yourself: are you are ready to move onto the actual teaching part
of the session (Am I in the right frame of mind to give them a great
session?, What is my session objective? What are the main tasks Ive
planned to set? What cues do I have ready to support the players?)

Teaching Process

TEACHING PROCESS ELEMENTS SKILL ACQUISITION

TASK Set the planned Exercise Task.
This task, in the context of the chosen set-up, was designed
to challenge the players in the specific aspect of the
designated core skill
OBSERVATION Observe how well the players can perform the task.
Given the built-in challenge mentioned above, you would
naturally expect to observe things that need improving.
INTERVENTION Intervene to provide feedback and guide players towards
improved skill performance.
This includes:
- clarifying the player actions required to achieve the
task
- give players cues to support learning
- give feedback on performance
- ask questions to stimulate and engage players
- step up, step down if required

221
Setting a Task is something any coach can do

Observing is something that most coaches should be able to do

But

Intervention is the key to effective coaching

Intervention is the hardest skill for the coach to master

Knowing when and how to intervene is the most important skill a coach must have,
and one of the hardest to develop.

The only way to really develop it is by regularly doing it, with some guidance to assist
you.

A player has a coach to guide him, but has to put in a lot of practice.

You as a coach gain guidance from coach educators (by attending coaching courses)
and from books like this, but then you, too, have to go away and put in a lot of
practice.

Note: It takes 10,000 hours to become an expert in most things. How many hours
will you put on the clock?

Intervention in the Skill Acquisition Phase

Research in this field has repeatedly found that the common practices in which most
coaches engage are not effective.

WHAT MOST COACHES ACTUALLY DO

set up a practice that resembles football
keep stopping the practice
when they stop it, spend two or three minutes telling the players what they know
about football and to point out all the things the players are doing wrong

The reasons for this may be:

they copy what other coaches do (emulation)

they use the training methods employed when they were playing (tradition)
they come up with what they feel is right (intuition)

WHAT COACHES SHOULD DO

Apply research-based principles that are
shown to be effective
So, what research-based principles are we looking for?

222
Let us apply our usual logical, football-specific approach:

We have a definition for football skill:

The consistent ability to quickly select and perfectly execute the

correct football action for the situation

We are working in the Skill Acquisition Phase, then, with players who are talented
but cannot yet be defined as having football skill.

Our job is to help them learn football skill, and to nurture and develop their TALENT.

Therefore, the research-based principles we need must help us with these questions:

How do players learn to make the right decision quickly?

How do they learn to execute the right action?
How do they learn to do these consistently?
What do we know about talent that will help us do our job better?

A starting point is often

MOTIVATION

Do they WANT to get better?

If that is missing, the whole
exercise is probably doomed to fail.

Below are the major research-based principles which will guide the coach towards
becoming more effective:

Feedback

Feedback is the rocket fuel that propels learning

Situation:

They cant do something yet

They need to get better at doing it

So, if they need to get better at doing something, theu needs to know:

what it is they are doing wrong

what they need to do differently.
And in essence, that is the key function of the coach.

223
Feedback is the main tool that assists this process.

TWO TYPES OF FEEDBACK

INTRINSIC EXTRINSIC
Takes place internally Provided by someone else, usually the
coach

The brain evaluates what it just did The brain has to process what it is told or
(what it made the muscles/body do and shown about what it just did and what
what the outcome was) the outcome was

TWO TYPES OF EXTRINSIC FEEDBACK PROVIDED BY THE COACH

DESCRIPTIVE PRESCRIPTIVE
DESCRIBES what you saw the player do PRESCRIBES what you believe the player
should have done

Great coaches are able to design practice so that feedback is

embedded in the exercise, leading to automatic adjustment

The FEEDBACK CHALLENGE for the coach:

How can you help them maximise their INTRINSIC feedback processes?

How can you avoid misusing your EXTRINSIC feedback?

INTRINSIC FEEDBACK

The main tool for the coach here is THE TASK that you use. If there are clear tasks
made clear to all the players, it is easier for the intrinsic feedback process to operate.
The brain can evaluate what it just did and the resulting outcome in the context of
what was the desired outcome.

EXTRINSIC FEEDBACK

Coaches often provide feedback that is not very useful to the player.

DESCRIPTIVE. By describing what the player just did, the coach often provides
feedback that is identical to their INTRINSIC feedback, eg you missed the
target. This is simply stating the obvious.

PRESCRIPTIVE. By prescribing what the player should do, the coach often
neglects to explain WHY they need to do it. It is also not effective to remove
the player from the process by constantly DIRECTING them.

224
Again, the secret of maximizing EXTRINSIC feedback is to use THE TASKS that you set.
In conjunction with this, the coach should remember the process of PERCEPTION-
DECISION-EXECUTION that governs performance. You must try to assist the player in
all three stages.

Example:

COACH: John, what are we trying to achieve in this situation? (clarify the TASK)

PLAYER: Were trying to get one of us across that line with the ball (Player
engagement; developing knowledge base)

COACH: Spot on, so can you see (PERCEPTION) how that pass actually made it easier
for the defender to stop you? (Collaborating to provide DESCRIPTIVE feedback)

PLAYER: Yes, yes I can now

COACH: So what might have been a better pass in this scenario? (Questioning to
assist DECISION-MAKING; guiding, not directing)

PLAYER: I could pass to Dave because the defender wouldnt be able to get there in
time (Collaborating to provide PRESCRIPTIVE feedback)

COACH: Excellent, OK lets replay that situation and you can play that pass this time
(EXECUTION), Mike please play the same ball to John and well go live.

Notice in the above dialogue how the coach keeps things SHORT and SIMPLE.

Notice above, also, that it is a DIALOGUE (two people speaking) and not a
MONOLOGUE (just the coach speaking, hoping that others are listening and
assuming that they understand)

Do you think they get better by spending more time practicing

or spending more time listening to you?

SUMMARY FEEDBACK

A type of DESCRIPTIVE feedback that can be useful is SUMMARY or AVERAGE

feedback. The coach allows a number of repetitions of the game situation to flow
without interruption, then either:

SUMMARISES: We are still having trouble achieving what we set out to

achieve; three times now, x has happened because of y; also, we havent
managed to get a because on both occasions that it was possible, we did b
instead.

225
 Or the coach indicates AVERAGE performance: The problem weve been
having is failing to see the opportunity for the killer pass; Dave, your first
touch is tending to go backwards; Mike, you need to face forward more
regularly before you receive the ball.

How often should the coach give feedback?

Research suggests:

more frequent feedback is not necessarily better for helping players develop
skill
many studies have in fact demonstrated that when players practice without
extrinsic feedback it is actually more beneficial than practicing with it

This could be because when players dont receive extrinsic feedback they have to do
more of their own problem solving and have to make the most of the intrinsic
feedback.

The more you force them to tune in to their intrinsic feedback, the better they will
be able to perform in competition without your assistance. Using task-based
coaching will help, as well as providing the right type, amount, and frequency of
extrinsic feedback.

NOTE:
If the task you set is easy to achieve,
there will be no problem-solving

Quality of feedback before quantity

Think about what you will say and when you will say it; choose the right moment to
maximise effectiveness.

Feedback for short-term or long-term success?

Research suggests that many coaches choose exercises that lead to improved
performance ONLY IN THE PRACTICE, but NOT IN THE GAME.

This is particularly true of isolated drills and other simple exercises with little game
relevance. Players appear to achieve success and performance seems to be
improving so the coach is happy. But the relationship to match performance is
minimal. Performance seems to be good, but there is no real learning.

Many coaches also deliver feedback in a way that has short-term benefit. The table
below explains this point:

226
LESS EFFECTIVE FEEDBACK MORE EFFECTIVE FEEDBACK
Frequent Infrequent
Immediate Delayed
Detailed Less detailed
Focused on movement Focused on action/effect/ task
Negative Positive
OUTCOME OUTCOME
Performance in practice improves Learning that develops game-
EXPLICIT LEARNING related skill
IMPLICIT LEARNING

Skills learnt using instructional techniques that promote IMPLICIT

learning are more resistant to forgetting, less likely to break down under
pressure and are more flexible and adaptable than those acquired via
traditional explicit methods
Mark Williams

Our aim must be to provide deep learning, leading towards unconscious action
rather than conscious. We all know top-level football does not allow players much
time to think before deciding and acting, so those with the unconscious ability to do
so are more likely to survive. This IMPLICIT learning is the key.

As we saw in an earlier chapter, research has shown that in football the

development of motor skills is inseparable from the development of perceptual
expertise. In other words, repetition without decision-making (isolated, drill-type
exercises) only develops muscle memory and this does not appear to be the most
educationally effective way.

Research into talent development

GROWTH MINDSET

Carol Dweck has outlined two distinctly contrasting mindsets in learners. One is
called fixed mindset and the other growth mindset.

The main differences between the two are in the table below:

Fixed Mindset Growth Mindset

Talent = innate Talent = trainable
Failure = de-motivation Failure = extra motivation
No perseverance (I do not have the Strong perseverance (I can learn this
talent so I will never be able to learn through effort)
this)
OUTCOME OUTCOME
Achievement of mediocrity Achievement of excellence

227
If a player feels that their ability is fixed or constant, then the likelihood of the
player developing is minimal. But if the player believes that growth or positive
improvement is always possible with effort and perseverance, then there is a much
greater chance that it will happen.

In the specific context of Skill Acquisition, what is the possibility of the player
acquiring skill if they believe they are inherently limited and that their skill level is
fixed?

It seems clear that a growth mindset is preferred if the young player is to reach
their full potential; a growth mindset is a characteristic of most top-performers.

Therefore, the coach must strive to instill this growth mindset in all their players.

Many of the tips and tools described throughout this book, and The Football
Coaching Process will help the coach to achieve this.

For example:

Select the right type of training exercise

Provide optimal challenge point, and help players see the way to overcome
the barriers
Make the right interventions
Ensure feedback is always positive
Focus on tasks and outcomes to strive towards

In addition, coaches should note these two pieces of important advice:

1. Praise effort, not talent

PRAISING EFFORT PREFERRED TYPE OF PRAISE

Youre picking this up really well, keep it up
That was an excellent decision that time
Those killer passes are starting to do some damage now, thats a real improvement
Can everyone see how Ante is doing his best to face forward every time? Good
effort
Yellow team, youve really focused on this task and the football has been very good
so far
Youre working very hard to lose your defender, well done

228
 2. Failure is a learning opportunity

We should always remember, too, that failure (making a mistake, losing the ball,
making the wrong decision, etc) is a learning opportunity. These are the occasions
when the coach must resist the temptation to give negative feedback.

With task-based coaching, it should be more natural to simply ask Boys, what are
we trying to do here? So, if we are trying to get the ball to the target player,
what would be a better decision next time youre in that kind of situation?

The fear of failure is a common reason for inhibited performance and coaches
whose response to mistakes is No, no, no! Thats wrong! How many times do I have
to tell you? will instill this fear in their players.

You talk too much!

Studies into coach behavior often reveal that coaches spend far too much time
talking to or shouting at players during practice.

The data on the coaches verbalisations from one such study across a wide subject
group is in the table below:

Behaviour Nature TIME %

INSTRUCTION Telling players what to do / coaching 30%
interventions
SUPPORT/ENCOURAGEMENT Praising or general comments like well 25%
done, come on, move the ball quicker
MANAGEMENT OF EXERCISE Explaining the practice, etc 22%
SILENCE Saying nothing for 5 seconds or more 20%

Except for SILENCE, the rate for the other three was more than one per minute

The high frequency of verbalisations contradicts motor learning research on

instructional strategies and suggests learning may actually be degraded.

We can deduce from the above that, since the coaches were talking for around 80%
of practice time, they only spent 20% of the time on concentrated observation which
is a critical skill for a coach.

How can you focus on observing and assessing real progress when youre
constantly talking?

Coaches who continually talk while the exercise is ongoing are often engaged in
giving players instructions on what to do. This must be avoided. Coaches should
229
WATCH what players do and THINK more than they TALK. The players must be
allowed to put their own thinking and decisions into practice, so the fundamental
processes of PERCEPTION-DECISION-EXECUTION can be developed.

Special qualities

The effective Skill Acquisition coach clearly needs to possess and/or develop a range
of competencies and attributes.

One of these is the ability to relate with young players and ensure that training is
always fun rather than work.

However, it is a mistake to extend this into an assumption that working with

talented 9-13 year-olds is a role where having fun is the main goal and that there is
no pressure attached to it.

There may not be the same week-to-week, result-focused pressure that the First
Team coach faces.

But there should be a more slow-cooking pressure. The Skill Coach should put
himself under pressure to work cleverly and professionally so that EVERY SINGLE
ONE OF THEIR PLAYERS IMPROVES THEIR SKILL LEVEL.

This is a huge responsibility. It is not a comforting thought to have to say to yourself,

that player had great potential, but they didnt progress to a high level because I
didnt do my job properly.
Training talented 9-13 year-olds is a very serious role; but it is best conducted in an
environment of stimulating enjoyment.

That is not intended to dissuade coaches from coaching players in the Skill
Acquisition Phase; 9-13 year-olds are a fantastic age-group to coach and the work is
thoroughly rewarding. However, it is a crucial stage of development, the golden age
of learning, and skill coaches have a key role not only in helping the players reach
their full potential, but helping Australia reach its long-term goals.

230
The following chapters apply to the whole of Youth Football, i.e. Skill Acquisition and
Game Training Phases.

231
Chapter 13 - Talent Identification

Recently, there was a movie posted on YouTube showing Tomy, the 10 year-old son
of Colombian football star Juan Pablo Angel. The skills they display, one would
imagine, should be instantly recognisable as exceptional for such a young player.

Many comments below the clip are extremely positive, predicting great success for
the boy:

The next Messi

Chelsea, sign them please
An awkward moment when you realize a kid is a better player than you are

However, a large number of people expressed very contradictory opinions, such as

these:

He never passes the ball

More like a selfish only child
They arent good, they doesn't play with the team
Superb talent, they'll never progress into a pro though because evidently their
coach doesn't know enough about the game to teach them to look up and pass the
ball every now and again
They never passes the ball, they think they are the best and they are playing against
other kids who can't kick the ball properly...
If they passed the ball more they would be a much better player

Some other critics were so unimpressed that they even added offensive comments
that cannot be printed.

The conclusion one has to draw is that not everyone has the same view when it
comes to talent.

One also has to acknowledge that the comments above cannot simply be divided
into right and wrong.

Those who wrote positive things like The next Messi may be wrong: they may be
performing at the time the movie was filmed just like Messi did at the same age, but
232
that does not mean they will turn out to be the best player in the world; it does not
even mean they will become a professional footballer.

Those who wrote negative things like theyll never progress into a pro may actually
be right.

The fact is: nobody KNOWS how the boy will turn out.

The questions are, though, would the staff at your club have the same negative
opinions as those on YouTube about Tomy Angel? If a 10 year-old like that arrives for
a trial at your club, would they be selected?

What is Talent and how do we identify it?

There are a range of dictionary definitions of talent which tend to fall into two
categories:

Having a special natural ability or aptitude

Having a capacity for achievement or success;

In the context of Youth Football, it is the second category that we should adopt,
since we are trying to identify potential. You are trying to make an informed decision
on the possibility that a youngster might be a top player in around ten years.

Remember, the player is still EVOLVING.

This is where many selectors get it wrong they only look for those who stand out at
the time of selection.

Talented young players will demonstrate that they already have a certain amount of
ability in football; there will be visible signs that they have already developed or
started to develop some of the requirements of a football player. In essence, the
visible signs are all you can base decisions on. We must also remember, though, that
when a player does not demonstrate that they already have one of the desired
qualities, this does not mean they cannot develop it in the future.

The invisible signs involve guesswork. Here, we are talking about qualities such as
coachability, character and resilience.

It is generally agreed, based on research, that nobody has the magic formula for
Talent Identification. There will always be late developers, those who fell through
the cracks, and that is something that cannot be changed.

However, in todays world, everyone is concerned, and rightly so, that they do not
fail to identify someone who should have been.
So, how do you make an informed decision?

233
We have just answered the question What is Talent? Let us now ask ourselves
some further fundamental questions about identifying it.

Why Talent Identification?

This can easily be put into perspective:

The player has a mission, and we have a mission.

The players long-term goal is to play football professionally, hopefully for Australia
and for their favourite club. We have a responsibility to give them every chance of
realizing their dream.

Australias long-term mission is to be a world leader in the world game: a key factor
in this is the need for a constant supply of international standard players available
for the National team. Therefore, of course, youth development is a crucial part of
the whole process.

Your clubs mission, too, should hinge upon developing young players.

Basically, there is no point in going through the time-consuming and costly process
of setting up a Youth Development system if you dont have the best possible players
in it.

How to conduct Talent Identification?

As with most projects, you need to establish and articulate a clear and logical
PROCESS. This needs to be supported by guidelines with associated policies and
procedures.

Below are the key factors involved in establishing a process.

1. Selection criteria

This point is the most fundamental: what are you looking for?

The guiding factor is the definition of football skill. In Chapter 11a, we defined this
as:

The consistent ability to quickly select and perfectly execute the

correct football action for the situation

As this is Talent Identification, we are looking for players who show the potential to
develop this. Some young players will show this ability, or parts of it (i.e. quickly
select or correct football action) in some situations, i.e. not consistently.

234
Since football action essentially means the Four Core Skills (plus Positioning and
Communication) then First Touch, Running with the Ball, 1v1 and Striking the Ball
should be prevalent as criteria. This takes care of the EXECUTE part of the definition.

Since quickly select relates to the key element of DECISION-MAKING, this should
also be present in the criteria.

Team Model and Playing Style become relevant as an additional factor with players
older than 13, as you are looking for players who will fit the way you play.

Team Model and Playing Style should only be in the back of your mind as a long-term
reference point with younger players. In the Skill Acquisition Phase, we are only
concerned with the base of the Team Model, the Player Actions. The Four Core Skills
(plus Positioning and Communication) are the tools to develop in this phase, which
will allow the players to function as team players in the Game Training Phase, in the
context of the Playing Style.

Talent Identification must be based on the same things that determine how you will
assess and develop players after they are selected.

A definition of a Talented Player:

A player who demonstrates the potential to develop the

consistent ability to quickly select and perfectly execute the
correct football action for the situation

That is what you are looking for.

Fitness

Neither the Definition of Skill nor the Playing Style Statement make any mention of
physical characteristics such as strength, endurance and speed. Therefore, they
should not be criteria for selection.

You are selecting footballers not athletes.

Since fitness is not what we are looking for, fitness tests are not necessary. We
should also note that fitness testing is pointless before or during the growth spurt.

Clubs should avoid all non-relevant tests focusing on non-football capacities, such as
endurance. Football is not an endurance sport: players do not run for long periods at
the same pace in the same direction. The prevalence of such tests in football may
relate to the direct transfer of training methods from other disciplines in which a
high volume of steady state running is important.

(Note: At the 2012 Euro Championships, the teams that covered the highest
distances were those eliminated earliest Andy Roxburgh)

235
Physical attributes such as agility, balance and co-ordination are important and
should form part of the criteria. They are also easily observed.

The size of the player is also not mentioned in the Definition of Skill or the Playing
Style Statement. We are all aware of international players who could be described as
small or slightly built. Selecting players at a young age who are bigger, faster or
stronger than the rest is obviously the wrong approach. Apart from the reasons
already stated, there is the issue of Relative Age Effect: some players will be bigger
and stronger simply because they are older than others.

It is well-known that many coaches select the big, strong and fast players because
they want to win the league this year and believe that this will secure them that
success. Clubs must ensure that such selfish, short-sighted practices do not occur.
Promote talent not physicality.

If the coachs motivation for Talent Identification is to win the league this season,
that is the wrong starting point.

Relative Age Effect

We have mentioned this many times. There must be strategies in place in all clubs to
make sure this does not prejudice selection of players.

When a younger child competes against an older child, they are disadvantaged. This
is not comparing apples with apples. The more mature player may appear better
because they are able to run faster or use other physical superiorities. They may get
the ball more often and lose their marker more often because of their physical
advantage, not because of their talent.

In trial processes, consider identification strategies that allow every talented player
to display their potential, such as separate activities for those born from January to
June and those born July to December. If either group contains a player who is
obviously smaller or bigger than the others, switch them to the other group.

It is also a good idea to balance the selections you make based on birth month,
choosing 50% from each half of the year. Everyone at the club must accept the fact
that proper Talent Identification might mean that your team has smaller, slower or
physically weaker players than some of the teams you play against.

One can see that the whole process must be about finding talented individual
players, not picking a team that has a better chance of winning the championship.

Short-term losing, long-term winning

236
2. Identification tool

An identification tool gives you something concrete to use, rather than the
traditional method in which the coach watches players for a while and then names
the players they like.

With a sound identification tool, you move closer to knowing you pick the right ones.
You never actually know with 100% certainty, of course, but you will be towards that
end of the spectrum. Coaches who simply eyeball players can only hope they do it
right, and that is not the desirable end of the spectrum.

The identification tool is basically a checklist or form which lists the qualities to be
looked for, with space for a comment or rating from the selector.

What should be contained in the tool?

Logically, it must be something that helps you to maximise the chance of identifying:

players who demonstrate the potential to develop the consistent

ability to quickly select and perfectly execute the correct football
action for the situation

We discussed Selection Criteria based on the definitions above, and the key points
have been inserted in the below:

QUALITIES RATING
Poor Fair Good Excellent
First Touch
Running with the Ball
1v1
Striking the Ball
Positioning
Communication
Decision-making
Competitiveness
ABC

(ABC = Agility, Balance, Co-ordination)

We have seen that football players are constantly engaged in the process of
PERCEPTION-DECISION-EXECUTION, as outlined in the definition of football skill.

Perception takes place in the brain and is therefore difficult, if not impossible to
assess.

237
Decision-making takes place in the brain too, but can be assessed visibly because we
can see what the player does (EXECUTION follows DECISION.)
The coach must be careful to distinguish between DECISION-MAKING and
EXECUTION. A player may make the right decision, but execute the action poorly;
conversely, they might make the wrong decision, but perform the selected action
perfectly. Instead of considering both incidents as evidence of low ability, both
players should be recognized for the talent they demonstrated in separate qualities,
both of which are crucial. The main point is, a good youth development system will
develop the player in the areas in which they are deficient.

That is why decision-making is a separate quality on the sample tool above.

What about personal qualities?

These are the invisibles mentioned earlier. Aspects such as resilience and
coachability are difficult to evaluate without seeing the player over time and working
with him.

Therefore, observing and evaluating a player over a long period is advisable in order
to make an accurate assessment. We still hear stories, unfortunately, of youth clubs
making decisions on which players to sign based on ONE TRIAL, involving a large
proportion of youngsters they have never previously seen.

Some personal qualities can be evaluated reasonably well by close observation of

the player.

Winning mentality

A winning mentality is often listed among the characteristics of a top player, and we
can see its relevance in a game where winning is the objective. The never say die
approach is one of the strengths of Australian players and was given prime
importance in a recent document, The Way of the Socceroos, which was compiled
by National Team players.

Winning mentality is an important quality and is touched upon in the sample form
above, by looking at the players Competitiveness. The desire to affect the game in a
positive way and a refusal to stop trying even when you are losing can often be seen
in young players.

Other qualities are also regularly mentioned as pre-requisites for a top player and
can be summarized as The 4 Cs:

Commitment
Confidence
Control
Concentration

The presence or absence of these may be detectable in certain behaviours displayed.

For example, they may show confidence by giving you a handshake or making good
eye contact when talking or listening; body language is another indicator.
238
Control refers to emotional control. Positive signs include a lack of over-reaction
when things go wrong (eg, they misses a good chance, gets tackled harshly or loses
the ball) Negative signs include berating team-mates, complaining about decisions
and over-reacting to a missed shot.

These 4Cs can provide additional information when making decisions on which
players to select.

Parents

It is widely accepted that a supportive home environment is a pre-requisite for

developing talent. This is hard to assess. Serious clubs will try to meet with the
player and their parents trying to observe the relationship between them. They
would also clarify the demands and requirements on the player and the parents role
in supporting them.

Advice when finalizing selections:

Be careful not to just select players who are rather good at most things. This is the
potential danger when you use an overall points score as the solitary consideration.
It is wise to keep an eye out for players who have a weapon, a superlative quality.
If they are outstanding in just one or two qualities, but poor in some others, you
should consider selecting them. For example: there are not enough special
matchwinning players at the top level in Australia, so a youngster who displays
exceptional ability in 1v1 situations should not be discarded just because they do not
display ability in, say, passing the ball. It is much easier to teach passing the ball than
it is to teach creative 1v1 play.

Look for the best of TOMORROW, dont just promote the best of today.

Look for differing qualities (different types of player)

The sample tool above is just a starting point, and it should be adjusted to make it
user-friendly, and allowing space perhaps for additional observations (eg, The 4 Cs)
and a written comment from the selector.

Who carries out Talent Identification?

We now have an Identification Tool and are ready to assess the players. Another
critical consideration is the issue of WHO will use the tool and make the tough
decisions involved.

Firstly, whoever it is must be trained to use the selection tool and be completely
familiar with it well before selections start. The club needs selectors who are as
consistent as possible in its interpretation and implementation.

239
At least one dummy run is a good idea, so that selectors can become familiar with
using the tool in a live practical setting.

Identification is ideally carried out by experienced coaches. They must be conversant

in the Playing Style and Team Model and, in the Skill Acquisition Phase, aware of the
specific considerations it requires.

The experience of the selector is a key factor: a combination of playing and coaching
football is desirable. It is advisable to have multiple selectors present; more than one
opinion should be taken into account so discussion and comparison of evaluations
can take place.

The whole process must be supervised by the Technical Director or Youth

Department co-ordinator and they must have the final say when there is
disagreement. They have the long-term mission in mind and is one of the custodians
of the clubs Philosophy and Vision.

How should trialling be conducted?

Generally in Australia, not only is the trial process much less efficient than it should
be, it also tends to be very short. Players must be given the best possible
opportunity to display the talent they possess.

You should bear in mind that on any given day of trial, one or more players may be:

sick
carrying an injury
tired because of a match for their school that day
underperforming because of problems at home
not as familiar as other players with the type of activities conducted
below their best for any number of reasons

Therefore, an extended process is preferable: the longer the trial period, the better.

Youth Departments at the big professional clubs in traditional football countries

have a more longitudinal process, combining scouting with trialing. They will tend to
know all the top players in their own league, and assign others to keep an eye out for
talented players in other competitions.

Australian clubs, generally speaking, do not have this approach. Most rely on a brief
number of trials, which are generally not conducted to the highest standards, while
hoping that some good players turn up for trials.

There also appears to be a tendency towards a start from scratch every year
approach, where often a new coach is appointed and they pick a team for that
season. The long-term development view is usually absent. It would be better for
Australian football and all the clubs if there was a Technical Director monitoring the
players progress over a number of seasons, deciding which players deserve to
240
remain in the team the following year. Consistent development over a long period of
time would be beneficial and clubs would find themselves more likely to produce
their own players. This would, of course, be more successful if clubs selected
properly in the first place, as outlined in this chapter; providing excellent training
and a professional environment would also influence the players to stay with the
club.

Build a culture of excellence, and you will attract excellence to

your culture

Identification activities

If we are looking at what a player does with the ball and what they do off the ball, it
is logical that we must provide a large number of opportunities for them to
demonstrate these.

It is disconcerting to see and hear of trials being conducted with young players in
which 11v11 games form the major part of the selection process. Players trialling for
U13 and under 14 are usually not experienced enough in this format making it a
flawed selection medium. Worse still, the number of times a player touches the ball
or can clearly demonstrate positioning and communication ability in 11v11 are very
low. 11v11 games are not an efficient means of identifying talent; small-sided games
are the ideal format in which to assess the player.

In the Skill Acquisition Phase, you should provide many opportunities for players to
engage in 1v1 and 2v2, as well as other small-sided games, with 7v7 being the
recommended maximum.

In the Game Training Phase, larger games should also be used; as stated earlier,
11v11 is not the most effective. If used, it should not take up the majority of trial
time.

Varying the teams

It is wise to make sure that players are not kept in the same teams throughout the
exercises: if teams are not changed regularly, you are not providing equal
opportunity for all to demonstrate their talent. A less talented player may actually
appear to have greater potential if they are constantly playing with a team of better
players; a talented player may not get the chance to show it if their team is always
being dominated by stronger teams. Mixing them up gives you a chance to observe
all the players in different scenarios and with as much fairness as possible.

Skill Tests

These are not recommended for use in identification. As we have seen earlier, the
execution of technique in football loses its context when it is separated from
241
decision-making. Skill tests which involve the individual player dribbling round cones
or passing through gates are non-contextual. Unfortunately, many coaches use them
because they appear organized and professional, and provide statistics or scores
which they believe will help them choose the best players. Such skill tests may tell
you something, but it is not really what you should be looking for.

Since we have stressed the importance of PERCEPTION- DECISION-EXECUTION, it is

critical that the player must be in situations that require PERCEPTION; individual skill
tests require no PERCEPTION or DECISION-MAKING. Therefore, the focus should be
on game-based activities.

We have now decided on Selection Criteria, a Selection Tool, the people who will use
the tool and appropriate identification activities. However, the whole process so far
will be compromised if is too difficult to distinguish the players. Selectors need to be
able to instantly record their observations, and there is a lot to observe. Trials where
the coach tries to remember which players did well by trusting their memory are,
hopefully, a thing of the past. Writing a number on the players wrist is also
inefficient as it is constantly necessary to ask a player what their number is, and that
can only be done when there is an appropriate opportunity; the coach needs
immediate recognition of who does what, given that there are a number of players
to be assessed and the next identification moment presents itself quickly.

Numbered bibs or shirts are essential.

Assign certain selectors to certain players, the fewer the better, to ensure every
attendee is fully evaluated. Thus, selectors will be more able to observe each
players off-the-ball positioning as well as other qualities, and a much more accurate
assessment will be gained.

Goalkeeper selection

Although goalkeeping is a specialist position the principles above still apply.

PERCEPTION-DECISION-EXECUTION is still a key factor, so just like players they

should be assessed in game situations rather than in isolated technique exercises.

It is highly recommended that you utilize someone experienced as a goalkeeper and

goalkeeping coach to advise on selection.

Making sure you select the right players is only the first challenge: the second, and
equally vital one, is to make sure you give every selected player the maximum
chance of reaching their full potential by providing the right training in a sound
environment.

And that is what this whole book is about.

242
Chapter 14 - Match Day Competencies for Youth Coaches

LEARNING MATHEMATICS
Preparation Classroom activities with a teacher
Test Sitting an exam
- student demonstrates what they have learned
- teacher does not come into the exam room to help
the student

LEARNING FOOTBALL
Preparation Training activities with a coach
Test Playing a match
- player demonstrates what they have learned
- coach does not come onto the field to help the
player

The above comparison gives a good insight into the role of the youth coach,
especially on Match day. When the team plays a competitive game, it is the players
opportunity to put into practice what they have been learning recently, as well as
the cumulative learning accrued since they first started kicking a ball around.

For the coach it is the most valuable assessment opportunity, as the players are in an
examination setting.

The key message is:

The Match is for the players

Training is always aimed at improving Match performance. Therefore the Match tells
us how the players are progressing.

The difference with Youth players is that we are developing players for the future:
we are assessing whether they are progressing in such a way that they will be able to
play high-level competitive Matches when their development is complete.

Remember how we defined the role of the coach in the two phases of Youth
Development:

Role of the Coach Skill Acquisition Phase

To prepare talented players for team football by developing the functional

game skills

Role of the Coach Game Training Phase

To prepare skilful players for performance phase football by teaching them

to apply the functional game skills in a team setting

243
The focus is clearly on the individual: the coach is concerned with how the individual
player is developing towards being an effective team player when it really counts, in
the Performance Phase.

This player-centred approach should not be thrown out of the window on Match
Day. Too often, we see Youth Coaches transform into stereotypical Senior Team
coaches, shouting and screaming to make sure they win, as if their job depends on
every result.

Of course, winning is the purpose of football, whenever a Match is played. But, in

Youth Football the important thing to remember is not at all costs.

Match Day Guidelines:

Youth coaches should avoid the following behaviours:

Avoid shouting instructions to your players (let them play, while you observe)
Avoid criticizing your players on the field
Avoid abusing opposing players and staff
Avoid complaining about decisions and/or berating Match Officials
Avoid reacting to every incident on the field, whether positive or negative
Avoid knee-jerk substitutions

Youth coaches should aim to demonstrate the following behaviours:

Appear calm and composed

Observe what is actually happening in the game, and record your
observations
Focus on individual performances and progress
Give praise to good football, whether by your team or by the opposition
Show respect and appreciation to Match Officials, and insist on the same
from your players
When a refereeing decision goes against you, focus on what you can
control, leave the past behind and teach players to do the same (eg,
prepare for the resulting set play)
Show patience and persistence; if a player is having difficulty, help him to
deal with the situation, rather than substituting him immediately.

244
In the Coaching Expertise Model, the competencies required on Match Day are
divided into these three sections and associated components:

FOCUS Post-Training From end of last training session

Pre-Match until match kicks off
PERFORMANCE First Half From match kick-off until final
Half-Time whistle
Second Half
RE-FOCUS Post-Match From final whistle until next training
Pre-Training session

These principles apply regardless of the stage of development: all that varies is the
level of detail. A Head Coach in the A-League, with the support of their staff, goes
through a very detailed and intensive process in the three windows outlined above,
with a very clear intent: to win as many matches as possible.

Youth coaches are not in Performance Phase mode, so have a different approach.

Below are some suggested guidelines for the Youth Coach to follow:

Focus

From end of last training session until match kicks off

Post-Training

Check injuries and availability

Name team: this should be possible, as the desired approach is to try as
much as possible to give all players equal time on the field. So, the players
who were on the bench last week should start this week and ideally play a
full game. This obviously implies: it is not about having your best eleven on
the field every week in their best positions. There will be some rotation to
give players development and learning opportunities. With younger players,
this will assist in determining what will eventually be their best position(s)
Clarify match kick-off, venue, meeting point, arrival time, etc.

Pre-Match

Avoid long-winded speeches. Let the players focus

Give key tasks based on current cycle and recent training
Clarify Team Tasks and Player Tasks of importance
Refresh and reinforce the Key Principles from the Team Model
Consider less time delivering grand addresses to whole squad, and more time
in dialogue with individuals and small groups
Provide a ball-centred warm-up

245
Performance

From match kick-off until final whistle

(Remind yourself of the key behaviours to avoid and to demonstrate in the lists
above)

First Half

Analyse! Observe and record the key points

Main points of reference are the Team Model and the recent focus areas
Try to observe and assess individual performance against expected
outcomes, which will evolve from a Player Action and Core Skill focus with
the very young player, through Player Task and Team Task focus as they
progress. Obviously, this is not a black and white issue and the lines will blur,
however this is a useful philosophical overview
Write some main points of feedback to give players at half-time

Half-time

It is a good idea to divide the half-time window into three 5-minute blocks
First 5 minutes: the players will need to attend to certain personal things, and
it is also wise to encourage them to discuss the issues from the first half. The
coach can address certain individuals and/or prepare the key points of their
team talk
Second 5 minutes: a team talk focused on learning from the first half and
preparing for the second half. Dont dwell on the past, try to affect the future
Third 5 minutes: final preparations before leaving dressing room, player
interaction, coach discusses with individuals/small groups
Avoid substituting a player who has had a difficult first half. It is much better
to provide the player the information they need to take on board, and then
see whether they improve in the second half. This will tell you a lot about the
player and their development potential. (This would be something that the
Club TD or Youth Co-ordinator should keep an eye on and insist upon; the
coach may be tempted to substitute him, but the TD must have the final say)
Older players will of course require some team-focused and result-focused
guidance as they move closer to the Performance Phase. This is in addition
to, not in place of, individual feedback

246
Second Half

Again, the coach should focus on individual performance. This is a good

opportunity to see how players respond to half-time feedback, as well as how
they respond to changing game situations
Avoid the temptation to transform into a results-driven coach as the game
progresses; this is especially apparent when the team is losing and the coach
starts shouting all sorts of advice to try to get a goal. Two key points to bear
in mind here: 1) observe how the players respond, eg: to being a goal down:
this tells you a lot about them, 2) maintain the Playing Style, dont throw it
out the window and play short-term winning football
Continue with observation and note-taking

Re-Focus

Post-match

Players cool-down, rehydrate and refuel. Injuries are assessed and evaluated
A short de-brief is a good idea. This should ideally be focused on what we
aimed to do and how well we did it and these were the challenges the
opposition provided and this is how we responded. There should be no
emotional post-mortems. Try to give appropriate praise and some things for
the players to consider: maximise the learning opportunity the Match
provides
Finalise your Match Report for submission to Club Technical Director

Pre-Training

Remember that Youth Football should not be focused on winning the next
match, which is of course true in the Performance Phase. So avoid re-visiting
the issues from last weekends match, or planning to prepare for next weeks
opponents
Session Planning is governed by the Four-Year Plan and the Annual Plan. The
coach simply refers to the appropriate cycle, week and day for guidance on
the over-arching topics. The previous Match(es) can be referred to in two
ways: 1) by planning the specific exercises to reflect situations from the
Match in which the players need practice to improve, 2) by intervening in
training sessions making reference to the last Match: This is how we lost
possession far too often last weekend: can you see now how your positioning
should be ? In other words, the Four-Year and Annual Plans do not get
tossed in the bin because the team has lost a few games, or because the
coach wants to prepare in order to avoid losing to a strong opponent next
week.

247
Chapter 15 -Management for Youth Coaches and Clubs

The Coaching Expertise Model outlines three main areas of competency required by
the Coach, shown in the central band below:

We have looked in great detail at TRAINING and provided an overview and

guidelines for THE MATCH.

MANAGEMENT is broken down in the following way:

MANAGEMENT

MANAGE SELF MANAGE OTHERS

Know yourself Know others

Develop yourself Develop others

Let us now look at them separately:

Manage Self

Know yourself / Develop yourself

This basically means that before you can start to develop the qualities required to be
an effective manager, you need to take stock of where you are now.

There are many books and theories on things like Management Skills, The secrets
of successful leaders, Habits of top managers, The Levers for Effectiveness and
countless other self-help manuals.

Our approach is to try to keep things simple for football coaches. We have applied a
logical and holistic viewpoint throughout, and here we do not deviate from that.

In our view, the coach needs to assess and develop their ability in three main areas:
248
 Communication
Planning
Leadership

Communication

When communicating with others, we must remember that they are processing
audio and visual information. Therefore, the coach must be very mindful of:
What they can hear
What they can see

We refer to this simply as words and pictures.

The most powerful self-assessment tool here is to get someone to film you when you
are giving a talk or coaching your players.

Evaluate in terms of my objective was and assess how successfully you achieved
it.

It is fair to say that developing and improving your communication skills should be
an ongoing process that may never be totally finished.

(See Communication in Part One of this manual)

Planning

The effective coach must Plan meticulously: the further you progress as a coach, the
more things there are to plan, and the more people there are to take into account.

Even a Youth Coach must develop the skill of Planning, which encompasses more
than just Training Session Plans.

Develop Plans for as much of your work as possible: eg, Match Day Plan: who does
what, when do they do it, where will they be, who else needs to be there, what
equipment is required, etc.

Leadership

Essentially, the coach is a leader. There are, again, many books and theories on this
subject.

Since there is no formula for a good leader, and ones own personal qualities are a
huge factor, it is better for us to ask coaches to consider some questions:

Do you know where the team should be going?

Can you convince others to come with you (shared mission/vision, belief in you,
etc)?
Can you inspire them to do what is required to ensure success?
Can you guide them to take responsibility and make decisions?
249
Can you drive the plan and its associated processes?

Self-awareness and self-development are crucial processes for a coach to go

through.

Now we come to the second area of Management:

Manage Others

KNOW OTHERS DEVELOP OTHERS

Applying the same principle as with SELF, one is better positioned to develop
someone if one knows about that person.

Know Others

In Chapter 1, we provided an overview of the Physical and Mental Characteristics of

young players. This gives a basis for developing them in the right manner.

Naturally, if a coach wants to conduct their own research to discover more

information, then that is a good thing.

However, there are other dimensions of a player to consider as well as the specific
age-based physical and mental aspects.

A key point in KNOWING young players is to try to know them as PEOPLE as well as
PLAYERS. The best coaches will ask and find out as much as they can about their
players. Taking an interest in their family, their other activities, their school life and
academic progress are good indicators of a real, holistic concern for the player as a
person.

A player will feel valued and respected if they can see that the coach and the club
have a real interest in them beyond just football; if a player feels like the club cares
about them they are likely to perform better and is more likely to remain with that
club.

Remember, we have a responsibility to society to help develop better people, not

just better players.

Develop Others

With as complete a knowledge as possible of your players, any development

structure you design should now have a better chance of success.

250
What are they key elements of Youth Development Structures?

Club Model

This manual has repeatedly stressed some fundamental assumptions:

The Club has a Vision and Philosophy

The Club has a Playing Style Statement and a detailed Team Model based on
that
The Club has a Technical Director (TD)
The TD is the custodian of the clubs Philosophy and Playing Style, as well as
its underpinning core values
The TD oversees the Four-Year Plan and Annual Plans for the Skill Acquisition
and Game Training Phases
The Team Coach follows the Annual Plan, adjusting and tweaking based on
observation and analysis of training and matches
The TD guides, monitors and evaluates each Team Coachs performance
The Team Coach, guided by the TD, conducts ongoing player assessment and
evaluation
The TD oversees a thorough, fair and logical process of scouting and
recruitment

We strongly recommend that every club in Australia aims for this kind of model.
From a national point of view, in light of our long-term goals, it is desirable that the
Club Playing Style and Team Model are based on FFAs National Playing Style and
Team Model.

Managing it all

As outlined at the start of this Chapter, the key skills required will be:

PLANNING

How does it all work? Who does what, when, where, with whom, and with what
equipment?

Without Planning, it can all easily descend into chaos.

COMMUNICATION

Let everyone know what will be happening, where and when, and who has to be
there. Let people know as early as you can, and establish an efficient system of
letting people know when there are changes to the program.

Smart clubs make use of the latest technology to assist in this area.

251
LEADERSHIP

The Club TD, as well as the individual Team Coaches, must inspire everyone to keep
working towards national, club and individual objectives.

Without good people on the ground, even the most elaborate and thoughtful plans
are doomed to mediocrity or even failure.

Finding the right coaches

This is often the most difficult exercise in Youth Football. Amongst the main issues
here is that coaching young players properly is one of the most crucial roles in
football but, more often than not, the remuneration for these roles does not match
its importance. Forward-thinking clubs will try to address this issue.

Fundamentally, clubs must realize that even if they have a first-class Technical
Director and the best possible plan for developing the Team Model and Playing Style,
the whole exercise could be a total waste of time if they do not have the right
coaches for every team to bring it all to life.

A key issue is knowing what to look for in a youth coach. Appropriate accreditation is
of course a key factor and in certain competitions it is a compulsory requirement.

However, clubs should take additional factors into account. Applicants should be
judged on these three criteria:

1. Coaching qualifications
2. Coaching experience
3. Personal qualities (with specific reference to the age-group in question)

In relation to number 1, Coaching Qualifications, one must remember that passing a

coaching course is like gaining a driving licence. As we all know, there are good
drivers and not-so-good drivers, but they all gained their licence the same way, by
meeting a minimum standard in terms of competency. The same can be said with
coaches holding a certain licence; there are good C Licence holders and there are
not-so-good C Licence holders.

Some drivers progress to become Formula One standard, and they do this by years
of practice at an ever-increasing standard of competition.

The same applies to coaches who develop to a high level.

This is where number 2 comes in: Coaching Experience. Clubs should assess how
long the coach has been practicing and at what level. Reliable references from
previous coaching engagements will also help.

Clubs should not subscribe to the theory that they must be a good coach, they have
a C Licence. It is important to ask what have they done since gaining the C Licence?

252
Remember, when FFA accredit a coach to a certain level it simply means they are
licensed to drive not that they are a Formula One driver.

Number 3, the coachs Personal Qualities, is obviously an area the club should try to
find out about, especially in relation to working with youth.

Many successful football organisations worldwide have flourished by applying one

major principle: you may be talented, but if you are not a good person, we dont
want you here.

A coachs personal attributes should be closely investigated. Are you sure they are a
good person?

Evaluating a potential coach on all three of the above criteria, rather than on
coaching qualifications alone, is a recommended policy for all clubs.

What other considerations are important in the Youth Department set-up?

BALANCE!

Football Family School Social

BALANCE!

It is crucial that the club does not give the player the impression that football is all
there is to life.

A balance between all aspects of the players life and attention to all the essential
areas of their overall development must be stressed.

Your mantra must be:

THE PLAYER COMES FIRST!

Serious clubs will engage the players parents in the whole process, establishing the
importance of support and communication to ensure the players well-being as well
as optimum football development. A supportive home/family environment is crucial.

253
It is also important to note that the player must have a passion for football; their
motivation must be intrinsic, that is, from within, and not imposed upon them by a
third party, eg, a parent.

Beware that pushing children too hard at too young an age leads to physical and/or
mental BURN-OUT. It is worrying to hear of stories where either a parent, a coach or
club representatives have been guilty of such improper behaviour.

The number of training sessions and the distance between the players home and
the training venue are also key considerations. The Club and the Parents must
evaluate the effect that the training program will have on the family as a whole (eg,
other siblings constantly being transported to and from training, waiting around
while the player trains), and the Club must be prepared to adopt a Player First;
Family First attitude in cases where there are concerns.

Codes of Conduct

The Club should draw up a Code of Conduct, outlining what is and what is not
acceptable, for all groups of people involved at the Club particularly Players and
Coaches.

Some guidelines for coaches have already been proposed in the last Chapter.

Conduct guidelines for Players should even extend to things like how to behave
when you are substituted, as Youth Clubs have a crucial role in developing behavior
that prepares players for professional football and establishing good habits for
Australian players.

A separate code may also be necessary to clarify to parents what is acceptable and
desirable behavior, especially on match day.

The Football Federation Australia website provides guidance in this area.

Fun Environment

Perhaps the most basic requirement, and one which often gets buried beneath the
increasing seriousness of Youth Development, is that everyone should enjoy what
they are doing. We should avoid instilling in young players the feeling that this is all
about HARD WORK

Smart coaches are able to get players to put in the required amount of effort
without ever using the word work. The players are enjoying it so much, and are so
self-motivated towards agreed performance targets and individual goals, that
putting in effort happens automatically.

Effective Youth Coaches are also experts at allowing just the right amount of fun and
humour to prevail, at just the right time. They avoid sarcasm and putting players
down in front of their peers for comedy effect. Rather, they would put themselves
down or show their human side to the players, convincing the players that they
should not be afraid to express themselves or to have fun.
254
Players cannot develop or perform in a climate of fear. Youth coaches must not
instill this kind of atmosphere.

Child Protection

The Club has an obligation to ensure that children are safe at all times.

This includes taking every precaution to ensure the coach has been thoroughly
vetted before appointment.

Legal responsibilities, the details of which vary from place to place, must be
observed so that individuals with unsuitable backgrounds are not chosen to work
with children.

As well as the legal responsibilities, the Club should do its best to ensure that
coaches are selected so that their qualities and experience match the age-group they
will be assigned to. The coach should demonstrate that they have a real passion for
working with and developing young players; clubs should avoid appointing those
who are only really interested in coaching senior teams and winning trophies.

Child Protection also means protecting players from coaches with unsuitable
personal qualities or communication skills: overbearing personalities, a tendency to
bark orders, openly criticizing players and other inappropriate traits are not to be
tolerated in those working with kids.

The Club should also have firm guidelines in place for scenarios such as:

Male coaches with female teams

Presence of coaches while players dress/undress, shower, etc
One coach and one player, without other adult(s) present
Coaches befriending players on Facebook
Safe practice for moving equipment such as goals
Driving players home
Etc, etc

It is an unfortunate fact that many clubs dont pay enough attention to this key area
until something goes wrong: given that such an event might be a tragedy, it is best to
prepare for them by trying to prevent them.

We should stress here that areas such as Child Protection should not be the
responsibility of the Clubs TD or Team Coaches, but must be part of the Clubs
overall Policies and Procedures and Risk Management Strategies. They are
mentioned here to make coaches aware of some of the issues.

Technology

In the last five to ten years, the digital age has transformed the way people live and
especially how they communicate. People are able to keep in touch remotely,
255
sharing photos and movies almost instantaneously and tweeting their inner
thoughts, amongst many other developments.
Slowly but surely, these technological advancements have been influencing the way
the coach operates.

Given the fact that young people are already spending lots of time looking at the
screens of their computers and mobile devices, it is wise to consider how to use that
time to help their football development.

Tomorrows coach will utilize technology to assist him to do their job more
effectively. Some suggestions follow below, although it is not an exhaustive or
exclusive list:

post clips from the match (or training) to his, or the Clubs, YouTube channel,
initiating player comment and feedback
provide player feedback via blog or similar, allowing the player to give their
thoughts too
post clips of top teams, highlighting the key points with arrows, text boxes, etc,
inviting the players comments
notify players in advance of the theme of tonights session, giving them some
points to focus on ahead of time
send out team tasks or individual focus points before the match to assist players
to prepare and focus
film certain exercises at training on an i-pad or similar (smartphone, Flip camera),
then immediately show the key players and discuss, using freeze/replay/slow
motion/zoom functions; combined with question and answer in a problem-
solving aproach, the players could then return to the same exercise and try to get
better outcomes
set players technical homework online, with clips of model performance as a
guide

Tomorrows Technical Director will also utilize technology to assist them to perform
their job more effectively. As well as all the suggestions above, they may also
consider:

utilizing technology to store Four-Year and Annual Plans

using technology for Team Coaches to design and store training sessions
setting up a system for individual player feedback and goal-setting
using technology to track player development longitudinally
using technology to communicate and share information with Team Coaches
driving Team Coaches to take more responsibility using technology

It is fair to say that coaches who do not embrace technology may be overtaken by
those who do. Some die-hards have argued that some of the most famous coaches
in history never needed to use these innovations; however, if these coaches had
been offered these tools as a way of doing their job more effectively and in a more
timely fashion, one could assume that the real football visionaries would have taken
them.

256
(NB: the Club must have policies governing appropriate use of the internet and social
media, and parental involvement/approval is essential)

Monitoring Workloads

This is a potentially difficult area to manage effectively. There are a wide range of
tools available to solve the problems involved, but in truth most are only of real use
in the professional club environment.

The suggested approach for Youth Clubs in Australia is one of common sense.

No conditioning or fitness training before end of the growth spurt

Without qualified Football Conditioning guidance, avoid fitness or
conditioning work
Sprint / speed training to be avoided or performed only by qualified Football
Conditioning coaches

As a general rule, the coach can determine how hard players are working by how
much they are out of breath, and also by how long it takes them to resume normal
breathing after an exercise. They should err on the side of caution.

If in doubt, stop the activity (this can include freeze the play and make a coaching
intervention of appropriate length) and/or lengthen the rest period between
exercises.

Coaches should also be mindful of:

The increase in workload of the defenders in positioning games, eg 5v2

The effect of the size of the area on workloads
The effect of conditions (eg, one touch play) on workload
Acceptable length and intensity of training in extreme weather (if in doubt,
cancel training)

Coaches should be made aware of some parameters to observe when their training
activities are of a high intensity and uninterrupted:
Suggested maximum duration Max no. of Rest between
(assuming no stops for coaching, or games per player games
waiting for a ball to be played in, etc)
1v1, 2v2 1 min 6 3 min
3v3, 4v4 1-2 min 6 3 min
5v5, 6v6, 7v7 2 min 2 2 min
8v8, 9v9, 10v10, 5 min 2 2 min
11v11

These parameters are designed to keep within safe boundaries in order to avoid
fatigue and injuries.

257
As mentioned above, many coaches are often oblivious to the workload imposed on
the defenders in Positioning Games. If two defenders work hard continuously trying
to win the ball from five attackers, their workload will be very high and could lead to
extreme fatigue and/or injury. Coaches should use the above table as a guide, and
restrict their time in the middle to one minute. This only applies to non-stop activity:
when there are coaching interventions and other rests, the time can be extended a
little.

These are very simplified common-sense guidelines, and are no substitute for
qualified coaches with an in-depth knowledge of the Football Conditioning Model.

Trials

The serious club realizes the importance of proper Talent Identification, and
conducts it with appropriate seriousness and professionalism.

In Chapter 13, we looked in depth at the whole process of selecting players.

As we saw, if a club selects properly and fairly its teams will be made up of players of
various sizes and age-groups (i.e., not only those born early in the year). In terms of
Management, the Coach and Technical Director need to be aware that smaller and
less-developed players will have to expend more effort than the bigger ones in the
normal course of training activities and games; the pace of training/games will be at
a speed and intensity naturally set by the more physically developed players, and the
smaller ones will have to work harder just to keep up.

Therefore, during puberty, if care is not taken, these smaller players will be using
large amounts of energy on football activities and may have less energy left for the
important task of growing.

It was suggested in Chapter 1 that player height should be measured regularly as it

can give an indication of potential issues. However, it is also wise to take sensible
precautionary steps with smaller/less developed players for the reasons outlined
above.

Summary

Effective Management of a Club, especially in the Youth Department, should allow

the Club to perform well at these three fundamental tasks:

IDENTIFY TALENTED PLAYERS

DEVELOP THEIR POTENTIAL
BUILD A SUCCESSFUL SENIOR TEAM

258
Appendices
1: FFA Coaching Expertise Model in Detail

OVERVIEW OF THE FIVE ELEMENTS

Note that the model outlines five elements that are constant, regardless of the level
you are working at. However, the level of detail for each element articulated in the
following pages does not apply to every coach at every level.

Rather, what is set out below is a representation of the full curriculum of expertise
required for a Head Coach at a high level.

As a coach progresses through the various FFA Advanced Pathway Coaching

Licences, the range and scope of knowledge and skills they must learn and
demonstrate expands. As a candidate on the Professional Diploma, the highest
course available worldwide, the coachs expertise must spread across the full extent
of the Coaching Expertise Models five elements.

Please note that this manual does not cover every point of detail that appears
below.

259
Football Knowledge

Course-Driven

1. What is Football?
a. The Laws of Football
b. The Objective of Football
c. The Structure of Football
d. Match Analysis

Self-Driven

1. Football Experience
a. Playing Football
b. Coaching Football

2. Football Study
a. Watching Football
b. Informal Study
i. Books, Internet, DVDs
c. Discussing Football
i. Peers, Mentors
d. Club Attachment / Observation
e. Other Study
i. Other sports
ii. Sport Science

260
Vision and Philosophy

Philosophy

1. Opinions on Football
a. Football is a game

2. Beliefs on Football
a. Principles for scoring goals in football
b. Principles for preventing goals in football
c. Qualities required of players
d. Principles for achieving my objectives

Vision

1. Team Model (Verbal)

a. Style of Play
b. Formation
c. Key Principles in the 4 Main Moments
d. Team Tasks
e. Player Tasks (General and Position-specific)
f. Player Actions (Four Core Skills plus Positioning and Communication)
g. Position Profiles
h. Principles for Set Plays

261
2. Team Model (Visual)
a. Basic Formation (and Basic Formation versus other formations)
b. Key Principles in the 4 Main Moments Illustrated
c. Set Plays For and Against

3. Teambuilding
a. Principles for Teambuilding
b. Season Planning
i. Periodisation
ii. Football Conditioning
c. Long-Term Planning
i. Mission / Goals
ii. Recruitment / Rosters

262
The Match

Focus

1. Post-Training
a. Considerations
i. Training Evaluation
ii. Injury Assessment
iii. Staff Meeting
b. Final Decisions
i. Game Plan Finalised
ii. Team Announcement

2. Pre-Match
a. Clarification
i. Team Meeting
ii. Team Talk
b. Preparation
i. Warm-up
ii. Final Address

Performance

1. First Half
a. Analysis
b. Action
c. Prepare for Half-Time

263
2. Half-Time
a. First 5 Minutes
b. Second 5 Minutes
c. Last 5 Minutes

3. Second Half
a. Analysis
b. Action
c. Get the result!

Re-Focus

1. Post-Match
a. Players Recovery
i. Cool-down
ii. Refuel/rehydrate
iii. Injury Management

b. Finalise Match
i. Initial Review of Game Plan, Team Performance and Staff Performance
ii. De-brief Players and Staff
iii. Match Report

2. Pre-Training
a. Information
i. Full Match review
ii. Opponent Analysis
iii. Injury Report / Player Availability

b. Plan ahead
i. Formulate next Game Plan / Ideal Starting XI / Weekly Themes
ii. Weeks Training Content (Refer to periodised 6-week Cycles)

264
Training

Plan

1. Define
a. PERFORMANCE PHASE
Football Problem? (5 Ws)
Session Objective
b. GAME TRAINING PHASE
Main Moment / Key Principle
Session Objective
c. SKILL ACQUISITION PHASE
Core Skill / Specific Aspect
Session Objective

2. Design
a. Training Session Components
i. GAME TRAINING PHASE AND PERFORMANCE PHASE
Passing Practices, Positioning Games, Game Training, Training Game
ii. SKILL ACQUISITION PHASE
Skill Introduction, Skill Training, Skill Game

b. The Script
i. Team Task / Exercise Task
ii. Player Actions
iii. Coachs Cues
iv. Step Up / Step Down (SKILL ACQUISITION PHASE)
265
Prepare

1. People
a. Players, Staff, Others
2. Equipment
a. Balls/Bibs/Cones; Goals; First Aid; Visual Aids; Hydration
3. Environment
a. Safety; Field; Lights; Meeting Room

Conduct

1. Foundation
a. Frame
b. Warm-up
2. Animation
a. Checklist (Start, Organisation, Attitude, Ability, Understanding, Shape, Self)
b. Teaching Process (Set Team Task/Exercise Task, Observe, Intervene)
3. Conclusion
a. Application (Players apply the learning independently in the Training Game/Skill
Game)
b. Wrap-up (Cool-down, De-brief, Re-generation)

Evaluate

1. Objective Achieved?
a. Observable improvement (success in Training Game/ Skill Game?)

2. Next steps?

266
Management

Manage Self

1. Know Yourself
a. Personality, Values and Beliefs. Behaviour (DISC profile)
b. Skills Assessment
i. Communication (Words and Pictures; Public Speaking; Negotiation/Conflict
resolution; Use of Visual Aids; Media Skills)
ii. Planning (Short, Medium and Long-term)
iii. Leadership
iv. Self-Organisation (Time Management, Calendars/Schedules, Tasks/Deadlines,
Computer Skills, Budgets)

2. Develop Yourself
a. Improve Communication Skills
b. Improve Planning Skills
c. Improve Planning Skills
d. Improve Self-Organisation Skills
d. First Aid Qualification

Manage Others

1. Know Others
a. Psychology (Personalities, Needs, Thoughts, Feelings). DISC profiles.
b. How people learn (Action Types / Learning Styles)

2. Develop Others
a. Club Model
i. The 3 Ps (Purpose, People, Process)
ii. Model Types
iii. My Club Model
267
b. Teambuilding
i. Group Dynamics
ii. Leadership Styles

268
What about Sport Science and Sport Psychology?

There is a huge range of information and analysis available to the coach from the
world of science, and Australia is a world leader in many such sport-related areas.

However, in the Coaching Expertise Model, Sport Science and Sport Psychology do
not appear as strands or pillars in their own right. Rather, the philosophy is one
where the coach learns what they need from these disciplines and applies them in
the performance of their main competencies; the question always is: can science
help me achieve what I have to achieve?

We believe it is much more logical for a coach to learn their role as a coach,
developing a personal vision and philosophy, and THEN ask questions of the world of
science, rather than the other way around where the world of science comes to tell
the coach what they should be doing.

In the development of Football Knowledge, the base of the Coaching Expertise

Model, the coach should study widely across a large number of areas. They can then
apply what is right for them, or what helps them to do their job. The coach must
constantly filter all the information they encounter: Does this fit my philosophy?, or
maybe even: This is challenging me to revisit my philosophy.

A good example is Strength and Conditioning. While extending their Football

Knowledge, the coach will read about many different methods being used around
the world for developing and maintaining a players physical capacities. FFA is, of
course, aware of many methods: however, we have adopted Raymond Verheijens
Football Conditioning Model because it is the one that perfectly matches our
philosophy on football coaching and our vision for teambuilding. (NB: this model is
introduced on the FFA Senior C Licence course and developed on further FFA
Advanced Courses)

So, in terms of Sport Science and Sport Psychology, the appropriate knowledge from
these areas is incorporated in the model wherever it is relevant and can support the
coach in the performance of their role.

269
2: Model Training Sessions
To Be Added

270
3: Standard Session Plan Forms
Performance Phase

Date:_________________

Team: ______________________________Cycle No.: ______ Week No.: _________

Define the Football Problem:

Main Moment: _______________

Key Principle:
__________________________________________________________________

THE 5 Ws:
What is the
problem?
Who are the key
players involved?
Where on the
field?
When does the
problem occur?
Why does the
problem occur?

Session Objective:
In this session, I aim to improve my teams ability to
_____________________________________________________________________
____________________________________________________________________

By focusing on: Player Tasks (General / Position-specific):

_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

Key Player Actions required to achieve tasks and objective:

Positioning/Movement without the ball

Core Skills

Communication

271
Warm-Up Content - Passing practices (related to Session Objective)
Organisation Diagram Explanation

Perception (Seeing/Hearing):

Decision (Recognition/Anticipation/Options/Choices):

Execution (Timing/Speed/Quality/Clarity):

272
Positioning Game
Organisation Diagram Explanation

Team Task:

Player Tasks/Actions:

Cues (To assist Perception, Decision, Execution):

273
Game Training
Organisation Diagram Explanation

Team Task:

Player Tasks/Actions:

Cues (To assist Perception, Decision, Execution):

274
Training Game
Organisation Diagram Explanation

Evaluation
Session Objective Achieved?

Football Problem Solved?

Next steps?

Other notes:

275
Game Training Phase

Date:_________________

Team: ______________________________Cycle No.: ______ Week No.: _________

Main Moment: _______________

Key Principle:
__________________________________________________________________

Session Objective:
In this session, I aim to improve:

Team Task:
_____________________________________________________________________
_____________________________________________________________________

By focusing on: Player Tasks (General / Position-specific):

_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

Key Player Actions required to achieve tasks and objective:

Positioning/Movement without the ball

Core Skills

Communication

276
Warm-Up Content - Passing practices (related to Session Objective)
Organisation Diagram Explanation

Perception (Seeing/Hearing):

Decision (Recognition/Anticipation/Options/Choices):

Execution (Timing/Speed/Quality/Clarity):

277
Positioning Game
Organisation Diagram Explanation

Team Task:

Player Tasks/Actions:

Cues (To assist Perception, Decision, Execution):

278
Game Training
Organisation Diagram Explanation

Team Task:

Player Tasks/Actions:

Cues (To assist Perception, Decision, Execution):

279
Training Game
Organisation Diagram Explanation

Evaluation
Session Objective Achieved?

Football Problem Solved?

Next steps?

Other notes:

280
Skill Acquisition Phase:

Date:_________________

Team: ______________________________Cycle No.: ______ Week No.: _________

Core Skill: ______________________________________

Specific Aspect:
_____________________________________________________________________
_____________________________________________________________________

Key BP Principle:
_____________________________________________________________________

Session Objective:

In this session, I aim to improve the players ability in the following Player
Tasks/Actions:

_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

Related aspects:

Positioning/Movement without the ball

Communication

281
Skill Introduction (related to Session Objective)
Organisation Diagram Explanation

Technical points on the run:

Perception (Seeing/Hearing):

Decision (Recognition/Anticipation/Options/Choices):

Execution (Timing/Speed/Quality/Clarity):

282
Skill Training
Organisation Diagram Explanation

Exercise Task:

Player Tasks/Actions:

Cues (To assist Perception, Decision, Execution):

Step up/Step Down

283
Skill Game
Organisation Diagram Explanation

Evaluation
Session Objective Achieved?

How much improvement in the specific aspect of the designated Core Skill (which
players did well, which players need more help?)

Things to consider when planning for this Core Skill next time it appears in the
program?

Other notes:

284
4: 1-4-3-3 Player Position Profiles
To be added

285