Scribd
Upload
3K views

Creative Guidelines PinPoint 11.16

The document provides guidelines for creating effective creative content and email deliverability. It includes: 1. Information needed to build creative content such as copy, offers, logos, images, and click-through links. 2. Specifications for building creatives like file size under 70KB, using JPEG/GIF formats, including HTML and images in a zip file. 3. Tips for email deliverability like using clean HTML, avoiding CSS in headers, including text versions, and designing for different email clients.

Uploaded by

BostonHerald
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
3K views

Creative Guidelines PinPoint 11.16

The document provides guidelines for creating effective creative content and email deliverability. It includes: 1. Information needed to build creative content such as copy, offers, logos, images, and click-through links. 2. Specifications for building creatives like file size under 70KB, using JPEG/GIF formats, including HTML and images in a zip file. 3. Tips for email deliverability like using clean HTML, avoiding CSS in headers, including text versions, and designing for different email clients.

Uploaded by

BostonHerald
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 1

Creative Guidelines What We Need

If we are building the creative


Copy you wish to include (headline, subheadings, descriptive paragraph, important dates, contact information, etc).
The offer you would like to highlight/emphasize (I.e. Buy 2 get one free or Last chance to buy Product X).
Company logo preferably in eps or psd format.
Any photos you would like to include or please specify what images you would like us to incorporate in the artwork.
Please include the click through link (where the ad should click to or link for the landing page).

If you are building the creative


Creative final size should be 640x480 pixels note: you may go deeper on the depth
but less is more in email broadcasts. The final size will increase as well.
File size should be kept to a minimum. 70K is acceptable as long as images are optimized correctly, file size can
be maintained. JPEG compression is best for photographs in most cases. GIF compression is preferred when optimizing
solid filled objects.
Please provide your art files for the html creative in a zip format with the html file as well as the associated
images included unless images are hosted on a remote server, then just the html file can be provided.
Additionally, the creative can be supplied to us as a link for our creative department to download the
files. Also, please provide the link(s) for the creative if they are not part of the html ad.
Inline style coding should be used and not CSS as most email clients do not read CSS formatting.
Images should not be used as background, especially for text areas as this may cause shifting or image sometimes
will not appear on the ad.

Email Deliverability
Make sure to use clean and efficient HTML. Properly close HTML tags to avoid undesirable email rendering.
Dont embed CSS in header tags, as many email clients strip these tags from the email.
Use an HTML validator to guarantee your message uses correct HTML.
Include a text version along with the HTML version to ensure readability from clients that cant receive HTML messages.

Design for Deliverability


Avoid Flash and JavaScript. Flash doesnt work consistently in most email clients and JavaScript is usually disabled
as a security precaution.
Dont embed your text and graphics in a single image. The email should not contain attachments or large
images. These are things that are commonly used by spam and will go directly to junk folders.
Check to see how your email will render in each ISP. If your recipients cannot make sense of the email, they will most
likely call it spam.
Use absolute links. Be sure to code your links so the email client can recognize where it is
going. If you do not do this, links and images are more likely to break.
Do not link images used elsewhere. Because of human error, its best to not use images that are linked somewhere
else on your website. The web designer could replace or delete these images, causing them not to display.

You might also like