Scribd
Upload
33 views

Discussion: Combine Sales and Marketing Activities

PepsiCo combines sales and marketing activities for Pepsi and Frito-Lay products to leverage the Power of One strategy of placing their drinks and snacks side by side in stores. They also focus on innovation for both soft drinks and snacks, including new formulations and lower calorie options, to sustain sales and market share.

Uploaded by

Yanie Taha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
33 views

Discussion: Combine Sales and Marketing Activities

PepsiCo combines sales and marketing activities for Pepsi and Frito-Lay products to leverage the Power of One strategy of placing their drinks and snacks side by side in stores. They also focus on innovation for both soft drinks and snacks, including new formulations and lower calorie options, to sustain sales and market share.

Uploaded by

Yanie Taha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 1

Discussion

One of the value-chain match up that I see in PepsiCo is

combine sales and marketing activities


PepsiCo use Power of one strategy to place Pepsi and

Frito-Lay products side by side on the shelves at the

supermarkets
They also focused on soft-drink and snacks innovation
o to sustain sales and market share,
o including new formulation
o to lower the calorie content of their products.

You might also like