KFC India

Generally KFC build a website called a store locator. KFC present across many cities in

India. Theres probably near to you.

Kfc India youtube page

 KFC recent campaigns

# 1 KFC India Ties Up With Uber To Celebrate Unlikely Friendships

On Friendships Day KFC India tied up with Uber to bring some fun to Uber users who
choose to UberPool on Sunday. When they got into the UberPool cars (which allow you to ride
with strangers to divide fare costs), they found internet star Mallika Dua waiting for them with a
bucket of chicken.

campaign for cost of friendship

To celebrate the launch of their new Friendship Bucket of chicken, KFC India has put together
a TVC featuring the bucket, which is titled Unlikely Friendships

Cost of friendship ad
Conceptualized by Oglivy & Mather and produced by Curious Films, the ad features two
customers in a KFC restaurant having a conversation over a Friendship Bucket.
\

In the ad, we see a vocally challenged man telling his friend that he should go watch a movie
with their other friends, as hell have more fun there. When the friend asks him why, he replies
that he cannot talk. However, the friend jibes him, asking then who has been chattering on for all
this time, lightening the mood.

Talking about the new campaign, Lluis Ruiz Ribot, Chief Marketing Officer, KFC
India said, Friendship has always been one of the most important and deep relationships in the
lives of the youth. At KFC, we want to inspire people to have a different take on it, by
championing diversity in friendship. We believe that the more unlike your friends are from you,
the richer the friendship is. Thats why in the new campaign we feature stories about friends that
are different, yet together.

THE FRIENDSHIP BUCKET

Just like the ad highlights friendships between different people, the Friendship Bucket brings
together four different preparations of chicken in one massive bucket.

View image on Twitter

Get together with your buddies over the new KFC Friendship Bucket: 4 types of chicken, 1
special bucket!

The bucket contains 3 pieces of hot wings, 3 pieces of hot & crispy chicken, 3 pieces of boneless
strips and popcorn chicken. Its available across India for Rs399 plus taxes.

# 2 KFC India WOW@25 Digital Campaign

Objective
To promote the newly launched KFC WOW Menu and emphasize its price point.
Solution
KFC India WOW@25 Digital Campaign answered an oft-asked question: What KFC treats can
you get with the money in your wallet? We used Augmented Reality on smartphones and on the
web for the campaign. On scanning any currency note with the app or microsite, KFC WOW
Menu delights, based on the money, appeared on the note itself. Users also played an entertaining
quiz to win awesome prizes.

Outcome
The app acquired 35,000 downloads while the site received 1.5 lac hits. Fone Arena, The FWA,
Daily App Review, Mid-Day spotlighted the campaign. The app even stood No. 1 on the iTunes
stores Whats Hot section.

# 3 KFC India Curry Crunch Campaign

Objective
To create an interactive digital campaign that launched KFC Indias new flavour Curry Crunch
Chicken with Indian tadka.

Solution
With KFC Curry Crunch, the worlds beloved KFC chicken got an Indian tadka. It captured the
tastes of the Indian palate with its indigenous flavours. To capture this vibe of Indianness, Blink
created the Currycature App on Facebook. Currycature is a portmanteau of the words Curry and
Caricature. Using the Facebook app, KFC fans created Indian caricatures by embellishing their
photos with ethnic styles and accessories thus encapsulating the diversity of Indian culture. Eight
quirky, Indian characters were illustrated to serve as backgrounds for the Currycatures. The
design also incorporated Indian elements and motifs.
Outcome
The Currycature app was a resounding success with over 17,264 Currycatures being made. It
received tremendous adulation on KFC Indias Facebook page and was applauded by many of
the leading social media blogs like Social Samosa and Lighthouse Insights.
# 4 KFC india and blink digital launch a power packed plate of hope campaign to fight
hunger

KFC India has launched add HOPE - an initiative to fight hunger in the country, at an event in
Hyderabad. The program is now being amplified through KFC's digital and social media
channels.

To help contribute towards fighting hunger in India, Blink Digital added another leg to KFC's
add HOPE with the 'Plate of Hope' digital campaign. Launching an exclusive website, consumers
will have a chance to contribute through an interactive online session. For every plate created on
the website, KFC will feed a hungry child.

"KFC is committed to supporting the hunger initiative and this may mark the start of many to
follow in India. These statistics are of concern and we request people to spare their time to make
a change! We are quite pleased with the way Blink Digital has created a simple yet call to action
website that integrates what we stand for and for what they can do!" said KFC Chief Marketing
Officer Lluis Ruiz Ribot.

Speaking about the campaign, Dooj Ramchandani, Co-Founder & Creative Director, Blink
Digital, said, "KFC has been a great client to not only work with but also a partner who
understands and is willing to push the envelope with constructive action and thought. We wanted
to make a difference...be bold and marry the brand ethos to actual consumer action. The entire
initiative is very simple for a smartphone or desktop user to contribute to. We do hope people
share this and create their own Plate of Hope for a better tomorrow in India!"

KFC's add HOPE aims at creating awareness and raising funds to provide meals to India's
underprivileged children through World Food Program (WFP), Akshaya Patra Foundation and
India FoodBanking Network (IFBN). Together with these organizations, KFC aims to provide 20
million meals to underprivileged children by 2020.
# 5 KFC, meanwhile has been at the forefront of several unique initiatives a few months
ago it tied up with Mumbais dabbawalas to promote its five-in one boxes

# 6 KFC sparks 'hope' for hungry children, to contribute part of sale proceeds

KFC has rolled out an initiative through which the chain will contribute up to Rs 5 from the sale
of every bucket to the needy. The initiative is being communicated through three digital films.
Ogilvy Delhi is the agency behind the campaign. Two of the three short animated films tell the
story of children seeking ways of sate their hunger. The third film features a father fetching food
for his daughter. The animated characters feed themselves on leftovers in KFC buckets. Ogilvy
Delhi worked with Neo@Ogilvyfor the packaging innovation. Image recognition technology has
been used to deliver content directly to smartphones users who bought the bucket.
# 7 KFC India Promotes Krushers With Fan Generated Facebook Graphic
Novel And Interactive YouTube Channel

A look at the social media efforts by KFC India for Krushers promotions - Facebook app where
fans can create their own graphic novel and an interactive YouTube channel to experience the
Krushers effect.

KFC seems to be on a social media ride in the country. With cool digital campaigns that are
youthful and appealing to the social savvy teenager, the quick service restaurant brand is on its
way to being social. Adding to the bevy of digitally driven campaigns by KFC is the new app on
its Facebook page where fans can create their own graphic novel and be the superhero too. Also,
an interactive video on the brands YouTube channel lets viewers experience the effect of having
a KFC Krusher.

There are cool incentives too the best graphic entry for each novel will win an Xbox 360, in
addition to daily prizes of KFC vouchers worth Rs. 500 and a printed edition of their graphic
novel. So go on, make your very own graphic novel using your own photos and dialogues.
 Taste
Innovativeness personifed
Regional focus in terms of preference & taste
Packaging
Logo design
Supply chain distribution &system
Focus on each segments
Crispness on chicken
system
Make people to feel wow & so good
chain and distribution
advantage is its supply 11 herbs and spice
KFC's competitive
Different from competitors
Competitors in India
Regional taste
(only in India )

Targets on youth

Competitive
advantage
 Focus on research and
development for
innovation

KFC ID
 Sponsorship

Cricket Australia sponsorship deal with KFC

KFC is West Indies' Champions Trophy sponsor
KFC OFFICIAL RESTAURANT OF THE ICC CRICKET WORLD CUP 2015

Reference

http://lighthouseinsights.in/kfc-india-curry-cature-facebook-campaign.html/

http://lighthouseinsights.in/kfc-india-krushers-social-media-campaign.html/

http://cargocollective.com/alexandrepias/KFC-ID

http://indiatoday.intoday.in/story/mumbai-dabbawalas-kfc-campaign-meal-boxes/1/629611.html

http://www.campaignbriefasia.com/2016/05/kfc-india-and-blink-digital-la.html

http://kfcwow25.com/
https://www.youtube.com/user/KFCinIndia

https://www.hungryforever.com/kfc-india-rolls-out-ad-for-its-new-friendship-bucket-with-four-
types-of-chicken/

https://www.youtube.com/watch?v=Ml2cd2qwIpI

http://www.campaignindia.in/video/kfc-sparks-hope-for-hungry-children-to-contribute-part-of-
sale-proceeds/430549

http://www.campaignindia.in/video/kfc-celebrates-differences-that-make-friendship-special-
launches-friendship-buc/427640

http://www.slideshare.net/rakeshbansal882/mcdonalds-vs-kfc-45012235

http://www.espncricinfo.com/magazine/content/story/523649.html

http://www.kfc.co.nz/whats-new/kfc-%E2%80%93-official-restaurant-of-the-icc-cricket-world/

http://www.iol.co.za/sport/cricket/csa-kfc-to-continue-t20-partnership-1986865

http://www.business-standard.com/article/companies/kfc-is-west-indies-champions-trophy-
sponsor-106100300051_1.html

http://www.exchange4media.com/marketing/kfc-sponsors-west-indies-team-for-icc-champions-
trophy-2006_22983.html