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Analysis of Visual Argument - 1312 1

This document provides instructions for Writing Assignment #1, which asks students to analyze a visual argument of their choosing. Students will select a visual medium such as an advertisement, analyze the rhetorical elements and techniques used, and discuss how effective the argument is. The analysis should answer questions about the issue, visual and design choices, intended audience and appeals. The assignment aims to enhance students' critical thinking and persuasive writing skills. Students must submit a 650+ word analysis and include a copy of the visual argument being analyzed.

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85 views1 page

Analysis of Visual Argument - 1312 1

This document provides instructions for Writing Assignment #1, which asks students to analyze a visual argument of their choosing. Students will select a visual medium such as an advertisement, analyze the rhetorical elements and techniques used, and discuss how effective the argument is. The analysis should answer questions about the issue, visual and design choices, intended audience and appeals. The assignment aims to enhance students' critical thinking and persuasive writing skills. Students must submit a 650+ word analysis and include a copy of the visual argument being analyzed.

Uploaded by

api-317386402
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Writing Assignment #1

Rhetorical Analysis of Visual Argument


(more fun than it sounds, I promise)
Comp 1312- Spring, 2017

Purpose: The purpose of this assignment is to work through the writing process. We will also
work on critical thinking, reading and writing and knowledge of conventions with this project.
This project will enhance your persuasive writing because we will learn, in a very real world
way, some of the concepts involved with writing AND viewing arguments. These concepts
include: Aristotles appeals (ethos, pathos, logos), visual analysis, text analysis, audience
awareness and both rhetorical and design choices (medium). Remember that visual arguments
are implied, not explicit. There will be some good thinking involved.

What You Do: For this project, you will select and analyze a visual argument of your choosing.
You may focus on a product you use or in which you are interested, a cause about which you
are passionate or anything else that strikes you as an interesting visual argument. Your
medium can be almost anything, but it must be VISUAL (e.g. magazine ad, newspaper ad,
online ad, billboard, bumper sticker, tee shirt). No videos or radio for this project. You will
select your visual argument and then answer, in some way, the following questions:
1. What conversation does this argument join? What is the issue? What is at stake?
Why did you choose it?
2. Describe the visual elements present. What choices did the designers
make? What does it look like? Were they the right choices?
3. What is the arguments claim? What value, perspective, belief or position are the de
signers/writers asking you to adopt/consider?
4. Who is the intended AUDIENCE for this argument? How do you know?
4. What appeal is used (ethos, pathos, logos) or what combination of appeals is used? Is
it the right appeal for this audience?
5. Consider the medium. Is it the right one for the audience? Is there a better way to ap
peal to this audience?
6. If you were going to change to a different audience but address the same issue, what
changes would you have to make?
7. What is the counter argument? What is the piece pushing against?
7. Is this argument effective? Why or why not?
8. What did you learn from this project? Be specific!
9. How will this project help you with your persuasive writing?

Guidelines:
650 word minimum: worth 75 points
If there is research that you put in, please cite that information in MLA format.
Peer Review: Wednesday, February 1
Final Draft: Friday, February 3
You MUST HAND IN a copy (digitally preferred) or send a link to your visual argument with your final
project

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