UNIVERSITY OF DELHI

MASTER OF COMMERCE (M.COM.)

Syllabus

M.Com. Syllabus as per revised course structure to be effective from

Academic Year 2009-10 and onwards
 CONTENTS

Pages

I M.Com. Programme Structure 1-3

II Scheme of Examination, Pass Percentage, 4-5

Promotion Criteria etc.

III Course Contents and Reading Lists of M.Com. Programme 6 - 83

IV Comparative Statement of Existing and 84 - 86

Revised M.Com. Programme
 I : M.Com. Programme Structure

AFFILIATION
The programme shall be governed by the Department of Commerce, Faculty of
Commerce and Business, University of Delhi, Delhi 110007
Programme Structure
The M.Com. Programme is divided into two parts as under. Each Part will consist of two
Semesters.
Semester Semester
Part - I First Year Semester I Semester II
Part II Second Year Semester III Semester IV

The schedule of papers prescribed for various semesters shall be as follows;

Papers Marks Total Dura Credit
Written Internal Marks tion (Hrs.)
Assmnt. (Hrs.)

Part I : Semester I
Paper 6101 : Organisation Theory and Behaviour 70 30 100 3 4
Paper 6102 : Statistical Analysis 70 30 100 3 4
Paper 6103 : Economic Analysis 70 30 100 3 4
Paper 6104 : Financial Management and Policy 70 30 100 3 4
Total 400 16

Part I : Semester II
Paper 6201 : Managerial Accounting 70 30 100 3 4
Paper 6202 : Business Environment 70 30 100 3 4
Paper 6203 : Quantitative Techniques for Business 70 30 100 3 4
Decisions
Paper 6204 : Marketing Management 70 30 100 3 4
Total 400 16
Note : In place of one of the compulsory papers mentioned above (namely paper 6201, 6202, 6203 and 204) for this
semester, the student may opt for any one of the interdisciplinary courses specified in the syllabus.

Part II : Semester III

Paper 6301 : Strategic Management 70 30 100 3 4
Paper 6302 : Accounting Theory and Practice 70 30 100 3 4
Paper ---- : Elective I (Paper 1) 70 30 100 3 4
Paper ---- : Elective II (Paper 1) 70 30 100 3 4
Total 400 16

Part II : Semester IV
Paper 6401 : International Business 70 30 100 3 4
Paper 6402 : Human Resource Management 70 30 100 3 4
Paper ---- : Elective I (Paper 2) 70 30 100 3 4
Paper ---- : Elective II (Paper 2) 70 30 100 3 4
Total 400 16

Note : In place of one of the two compulsory papers (namely Paper 6401 and Paper 6402), the student may opt for any
one of the interdisciplinary courses specified in the syllabus.
Grand Total 1600 64

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Elective Groups:

Any two groups from the available electives to be selected at the commencement of
M. Com. Part II - Semester III.

Notes:
1. The elective groups in the Semester IV will remain the same as the ones selected
in Semester III.

2. Once a group has been selected, no change in selected groups will be allowed
later.

3. While the first paper of each of the selected groups will be taught in Semester III,
the second paper of each of the selected groups will be taught in Semester IV.

List of Elective Groups

The Department will announce in the beginning of the respective semester, the list of
elective groups which will be offered during the semester depending upon the faculty
members and the demand of electives.
Group A: Finance I
Paper 7101 Financial Market and Institutions
Paper 7102 Security Analysis and Portfolio Management

Group B: Finance - II
Paper 7111 Project Management and Financial Services
Paper 7112 International Financial Management

Group C: Marketing - I
Paper 7121 International Marketing
Paper 7122 Marketing Research

Group D: Marketing - II
Paper 7131 Advertising and Sales Management
Paper 7132 Consumer Behaviour

Group E: Taxation Management

Paper 7141 Corporate Tax Planning
Paper 7142 Principles and Practice of Taxation and Indian Tax System

Group F: Corporate and Industrial Laws

Paper 7151 Corporate Law
Paper 7152 Industrial Law

Group G: Human Resource Management - I

Paper 7161 Human Resource Development
Paper 7162 Training and Development

Group H: Human Resource Management II

Paper 7171 Industrial Relations
Paper 7172 Management of Transformation

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Group I: International Business
Paper 7181 Indias Foreign Trade and Investment
Paper 7182 Management of International Business Operations

Group J: Accounting
Paper 7191 Management Control and Information System
Paper 7192 International Accounting

Group K: Applied Economics

Paper 7201 Industrial Economics
Paper 7202 Applied Econometrics

Group L: Computer Application and Information Technology

Paper 7211 Computer Applications in Business
Paper 7212 E-Commerce

Group M: Insurance
Paper 7221 Insurance Management
Paper 7222 Actuarial Practice

Interdisciplinary Course
Interdisciplinary Paper A (Part I: Semester II)
Interdisciplinary Paper B (Part II: Semester IV)
The list of specific interdisciplinary papers will be announced at the commencement of
the academic session.

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DIVISION CRITERIA
Successful candidates will be classified on the basis of the combined results of Part-I and
Part-II examinations as follows:
Candidates securing 60% and above : I Division
Candidates securing 50% and above, up to 60% : II Division
Candidates securing 40% and above, up to 50% : III Division

SPAN PERIOD
No student shall be admitted as a candidate for the examination for any of the
Parts/Semesters after the lapse of four years from the date of admission to the Part-
I/Semester-I of the M. Com. Programme.

ATTENDANCE REQUIREMENT
The students are required to attend tutorials, seminars etc, arranged by the Department/
College from time to time. The minimum percentage of attendance required will be
notified by the Department at the commencement of the session.

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III : COURSE CONTENTS AND READING LISTS OF M.COM. PROGRAMME

Course 6101: ORGANIZATIONAL THEORY AND BEHAVIOUR

Time: 3 Hrs. Max. Marks: 100

Objective:
The objective of the course is to develop a theoretical understanding among students
about the structure and behaviour of organization as it develops over time. The
course will also make them capable of realizing the competitiveness for firms.

Course Outline:
1. Organizational Theories and Behaviour: Classical, Neo-classical and Contemporary.
Authority, Power, status, formal and informal structure. Flat and Tall structures.
Bureaucratization of organisations. Organisational Behaviour-concepts, determinants,
models, challenges and opportunities of OB. Transaction cost and organizational
behaviours Contributing disciplines to the OB. Individual Behaviour: Foundations of
individual behaviour, values, attitudes, personality and emotions. Theory X and
Theory Y, Chris Argyris behaviour patterns, Perceptual process.

2. Group Decision making and Communication: Concept and nature of decision making
process, Individual versus group decision making, Nominal group technique and
Delphi technique, models of communication, communication effectiveness in
organizations. Feedback, TA, Johari Window.

3. Motivation: Need hierarchy, Maslows Need Hierarchy, Two factor theory,

Contemporary theories of motivation (ERG, Cognitive evaluation, goal setting,
equity) expectancy model. Behavior modification, Motivation and organisational
effectiveness.

4. Leadership, Power and Conflict: Concept and theories, Behavioral approach,

Situational approach, Leadership effectiveness, Contemporary issues in leadership.
Power and conflict. Bases of Power, power tactics, sources of conflict patterns, levels
and conflict resolution strategies.

5. Organisational Culture, Organisational Development and Stress Management:

Concept and determinants of organisational culture, Organisational Development:
concept and intervention techniques. Individual and organisational factors to stress,
consequences of stress on individual and organisation, management of stress.

6. Case Studies: Some cases of real business world are required to be discussed.

Suggested Readings:

1. Robbins; S.P., Organisational Behaviour (13th edition), Prentice Hall of India Pvt.
Ltd., New Delhi, 2008.

2. Luthans, Fred, Organisational Behaviour, 11th Edition, Mc Graw Hill International,

New York, 2007.

3. Robins S.P., Organisational Theory: Structure Design and Application, 3rd ed.,
Prentice Hall of India Pvt. Ltd., 2007.
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 Course 6102 : STATISTICAL ANALYSIS

Time: 3 Hrs. Max. Marks: 100

Objective:
The objective of the course is to acquaint students with some of the important statistical
techniques for managerial decision making .The emphasis will be on their applications
to business and economic situations.

Course Outline:
1. Probability and Expectation: Approaches to probability. Addition, multiplication and
Bayes Theorem, Mathematical Expectation.

2. Probability Distribution: Binomial, Poisson, Exponential, Beta and Normal

Distributions.

3. Statistical Decision Theory: Risk and uncertainty, Expected value approach, Marginal
analysis, Decision tree.

4. Sampling and Sampling Distributions: Methods of sampling, Sampling distribution of

a statistic and its standard error. Point Estimation and interval estimation, Properties
of an estimator.

5. Hypothesis Testing; Power of a test, Large sample tests for proportions, means and
standard deviations. Small sample tests t and F tests. Design of Experiments and
analysis of variance.

6. Non-Parametric Tests: Chi-square test, Sign test, Median test and Rank correlation
test.

7. Regression Analysis: Simple and multiple linear regression analysis up to three

variables.

8. Statistical Quality Control: Control charts for variables and attributes, Acceptance
sampling.

9. Case Studies: Application of statistics to some cases of business enterprise are

required to be discussed.

Suggested Readings:

1. Levin, R.I. and D.S. Rubin, Statistics for Management, Prentice-Hall of India.

2. Spiegel, M.R. Theory and Problems of Statistics, Schaum Publishing Company.

3. Aczel, Amir D., Complete Business Statistics, McGraw Hill, 1999.

4. Kazmeir Leonard J., Norval F. Pohl, Basic Statistics for Business and Economics,
McGraw Hill International (2 nd ed.)

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 Course 6103: ECONOMIC ANALYSIS

Time: 3 Hrs. Max. Marks: 100

Objective:
The objective of the course is to acquaint students with the concepts of micro-economic
theory and their use in business decision making. The effort is to make them capable of
using various concepts to deal with business problems in a globalised economic
environment.

Course Outline:
1. Firm and its objectives: Theories of the firm, managerial theories, behavioural
approaches, growth theories, satisficing theory etc. Relevance of profit
maximization in the modern context.

2. Consumer Behaviour: Determination of demand. The type of goods and the

demand function. Indifference curve analysis, Indifference preference, Slutskys
analysis of demand, Revealed preference, theory of attributes, snob appeal, band
wagon effect and the demand function. Inter temporal demand function.
Demand for durable goods.

3. Production and Cost: Production function, Concept of productivity, isoquants

ridge lines, isoclines, isocost lines, Expansion path and Multiproduct firm,
Empirical production function: Cobbe-Douglas, CES, VES and Translog.
Estimation of production function.

4. Cost function: Classification of costs, short run and lon run cost functions. Law
of variable proportion, return to scale, scale economies, scope economies.
Estimation of cost function, Problem of estimating cost and production
functions. Duality between production and cost function. Efficiency and the
firm.

5. Price and output relationship under different market structures: Perfect

Competition, Monopoly, Discriminating monopoly. Monoplolistic competition,
oligopoly, Game theory and oligopolistic behaviours, duopoly, Bilateral
monopoly. Relating the structure with market situations. Competition and
markets, Social cost of Monopoly, regulatory aspects of monopoly.

6. Pricing practices: Economics of advertisement costs, Barrier to entry. Basis

pricing, Transfer Pricing, Dumping and other practices. Pricing and wages.
Minimum wage and price structure.

7. Factor pricing: Elements of factor pricing, labour pricing, Demand and supply of
factors of production. Profit theories and profit management.

8. Economics of information: Symmetric and Asymmetric Information, Risk and

uncertainty and the Decision making: Concept of risk, risk-return evaluation,
risk preference, risk aversion, Adjusting business decision for risk.

9. Technological change and the global market economy: Impact of technological

change on productivity, labour and market structure. Industrial innovation and
technology and technological environmental forecasting.
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 10. Cases: Some cases involving the use of concepts of the micro-economics are
required to be discussed.

Suggested Readings:

1. Koutsyiannis, A., Modern Microeconomics, Macmillan Press Ltd. (1998

Reprint).

2. Varian, Micro-Economic Analysis (ed. 3), Norton, 1992.

3. Pindyck Robert S. and Daniel L. Rubinfeld, Micro Economics, Third Edition,

Prentice Hall of India, New Delhi, 1996.

4. Madala G.S. and Ellen Miller, Micro Economics, Theory and Applications,
McGraw Hill, Book Company, New York.

5. Gould, John P., Edward P. Lazear, Micro-Economic Theory, Richard D. Irwin,

Inc., Homewood Illinois.

6. Sen Anindya, Micro-Economics: Theory and Applications, Oxford University

Press, New Delhi, 1999.

7. Tirole J., The Theory of Industrial Organisation, Cambridge MIT Press, 1988.

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 Course 6104: FINANCIAL MANAGEMENT AND POLICY

Time: 3 Hrs. Max. Marks: 100

Objective:
The objective of the course is to acquaint the students with the basic analytical
techniques and methods of financial management of business firms. The course also
provides students the exposure to certain sophisticated and analytical techniques that are
used for taking financial policy decisions.

Course Outline:
1. Financial Management: Nature, objectives and scope; financial decision-making
and types of financial decisions; role of a finance manager in a firm and Agency
problem. Risk-Return framework for financial decision-making.

2. Capital Budgeting Decisions: Nature and Kinds of Capital Budgeting Decisions;

techniques of evaluating capital budgeting decisions, capital budgeting decisions
under constraints and with multiple objectives using Mathematical Programming
Models; Capital budgeting decisions under inflation; Capital budgeting decisions
under uncertainty and their evaluation using Statistical Decision Theory. Analysis
of Real life capital budgeting decisions-some case studies.

3. Capital Structure: Concept; financial leverage and its impact on the valuation of
firm; theories of capital structure, optimal capital structure; determinants of capital
structure.

4. Dividend Policy: Dividend and its form; cash dividend, right and bonus shares, and
buy-back of shares; theories of dividend policy and their impact on the value of a
firm; types of dividend policy-constant pay-out ratio and constant dividend amount
policies; determinants of dividend policy and some case studies.

5. Working Capital Planning and Management: Basics of working capital planning

and management; estimation of working capital requirement; working capital policy
and its management of cash, accounts receivables and inventories; Mathematical
and Simulation Models for Working Capital Decisions; financing working capital.

6. Corporate re-structuring: Mergers and Acquisitions-types; sources of takeover

gains; valuation and financing of acquisitions; Analysis of some case studies.

7. The empirical evidences on theories and the case studies relevant for above topics
are required be discussed.

Suggested Readings:

1. Van Horne, James C., Financial Management and Policy, Prentice Hall of India
12th Ed, 2008.
2. Pandey I. M., Financial Management, 9th Ed. Vikas Publishing.
3. Ross S.A., R.W. Westerfield and J. Jaffe, Corporate Finance, 7th Ed. McGraw Hill.
4. Brealey R.A. and S.C. Myers, Principles of Corporate Finance, McGraw Hill, 6th
Ed.
5. Damodaran, A, Corporate Finance: Theory and Practice. John Wiley & Sons,
2nd Ed., 2001.
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 Course 6201: MANAGERIAL ACCOUNTING

Time: 3 Hrs. Max. Marks: 100

Objective:
The objective of the course is to enable students to acquire sound Knowledge of concepts,
methods and techniques of management accounting and to make the students develop
competence with their usage in managerial decision making and control.

Course Outline:

1. Management Accounting Nature and Functions; Financial vs. Management

Accounting; Cost vs. Management Accounting; Role of Management Accountant.

2. Cost Concepts and Classifications.

3. Activity Based Product Costing Concept and uses; Emerging Costing Approaches.

4. Variable and Absorption Costing Concept, Comparison, Applications of Variable

Costing, Preparation of Income Statements.

5. Cost-Volume-Profit (CVP) Analysis Contribution Margin; Break Even Analysis;

Profit Volume (P/V) Analysis; Multiple-Product Analysis; Optimal use of Limited
Resources.

6. Relevant Information and Short-Run Managerial Decisions Managerial Decision

Making; Decision Making Process; Differential Analysis; Types of Managerial
Decisions Make/Buy, Add/Drop, Sell/ Process Further, Operate/Shutdown, Special
Order, Product-Mix, Pricing Decisions.

7. Budgeting Nature and functions; Preparation of Different Types of Budgets, Fixed

Versus Flexible Budgeting.

8. Standard Costing Concept, Advantages; Types of Standards; Variance Analysis;

Materials, Labour, Overhead; Managerial Uses of Variances.

9. Responsibility Accounting and Divisional Performance Measurement Advantages

and Disadvantages of Divisionalisation; Concept of Responsibility Accounting;
Responsibility Centres Cost Centre, Revenue Centre, Profit Centre, Investment
Centre, Responsibility Performance Reporting.

10. Divisional Performance Measurement Measures of Performance; Return on

Investment (ROI) Versus Residual Income (RI); Non- Financial Performance
Measures; Transfer Pricing Methods.

Suggested Readings:

1. Atkinson Anthony A., Rajiv D. Banker, Robert Kaplan and S. Mark Young,
Management Accounting, Prentice Hall, 2001.

11
2. Horngreen Charles T., and Gary L. Sundem and William O. Stratton, Introduction to
Management Accounting, Prentice Hall of India, 2006.

3. Drury Colin, Management and Cost Accounting, Thomson Learning, 2001.

4. Garison R.H. and E.W. Noreeb, Managerial Accounting, McGraw Hill, 2000.

5. Ronald W. Hilton, Managerial Accounting, McGraw Hill Education, 2006.

6. Jawahar Lal, Advanced Management Accounting, Text, Problems and Cases, S.

Chand & Co., New Delhi, 2009

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 Course 6202: BUSINESS ENVIRONMENT

Time: 3 Hrs. Max. Marks: 100

Objective:
The objective of the course is to acquaint students with the concepts of macro-economics
and the macro environment in which a business organisation operates. The course would
also make the student capable of analysing and understanding the macro economic
policies of the government implemented from time to time and assess their impact on
business.

Course Outline:
1. Basic IS-LM frame-work, Asset markets, the demand for and the supply of real
balances and their interest elasticities. Implications of modified IS and LM
functions on relative efficacy of fiscal and monetary policies. Short and long run
aggregate supply and shifts in aggregate supply. Aggregate demand, aggregate
supply and the price level. Interaction of aggregate demand and aggregate supply
and the determination of real income. Shifts in aggregate demand, demand
management policies.

2. Exchange rate regimes, foreign exchange markets, Asset choices in an open

economy and capital flows. Trade flows, External balances, IS-LM-BOP curve
analysis and implications for policy choices.

3. Expectations and Economic Behaviour.

4. Inflation and unemployment: Impact of unemployment on IS-Curve. Theories of

unemployment, types, causes and costs of unemployment. Inflation and
unemployment, policy alternatives. Real Business Cycles.

5. Macro-economic environment, Economic Growth (Theories in Modern Context)

its variables and strategic planning. Macro economic indicators and forecasting of
macro-economy. Economic Policies and Macro Economic movements in an open
economy.

6. Globalisation, Liberalisation and Business environment. Economic Planning and

the emerging environment.

7. Environmental Laws, Costs and Business Behaviour.

8. Consumer Laws, Cost and Business Behaviour.

9. W.T.O. and emerging business environment.

NOTE: - This course is to be taught with contemporary issues relevant in the

environment of Indian business with notable examples and illustrations.

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Suggested Readings:

The basic reading have been provided below and additional readings will be provided on
year to year basis.
1. Branson William H., Macro Economic Theory and Policy, First East West
Press, 3rd edition 2005.

2. Dornbusch, R. and S. Fischer Macro Economic 6th edition Publisher Tata

McGraw Hill.

3. Oliver Blanchard Macro Economic 4th edition Pearson Education, LPE.

4. Mankiw, N. Gregory, Macro Economic 4th edition. Macmillan.

14
 Course 6203: QUANTITATIVE TECHNIQUES FOR BUSINESS DECISIONS

Time: 3 Hrs. Max. Marks: 100

Objective:
The objective of the course is to acquaint the students with the use of quantitative models
in decision making.

Course Outline:

1. Introduction: Quantitative approach to management decision making.

2. Linear Programming: Mathematical formulation of linear programming problems

and their solution using graphic approach and simplex algorithm. Duality
Sensitivity analysis.

3. Transportation: Solving the problem, Testing optimality MODI method. Cases of

unbalanced problems, degeneracy, maximization objective, multiple solutions and
prohibited routes.

4. Assignment: Solving the problem. Cases of unbalanced problems, multiple

optimum solutions, maximisation objective and unacceptable assignments.

5. Integer Programming: Problem Formulation and solution.

6. Inventory Control: Techniques of selective control, Economic order quantity

(EOQ) models- classical, gradual replenishment without shortages, price breaks
and planned stockouts, Deciding optimum safety stock and reorder level.

7. PERT/CPM: Networking with one estimate of time. Networks with three

estimates of time. Time-cost trade-off. PERT/cost. Resource allocation and
resource levelling.

8. Markov Analysis: Brand-switching analysis. Equilibrium conditions.

9. Game Theory: Games of pure strategy. Games of mixed strategy. Dominance.

10. Queuing Theory: Elements of a queuing system. Models with Poisson arrival and
services rates, single server and infinite and finite population
.
11. Sequencing: n-jobs to be processed on two machines in the same order of
machines. n-jobs to be processed on m machines in the same order of machines
by converting it into a two n machine case. Two jobs to be processed on m
machines in the different orders of machines.

12. Replacement Analysis: Replacement of capital assets discrete cases when time
value of money is not considered and when time value of money is considered.
Replacement of items that fail suddenly.

13. Simulation

(The emphasis should be on concepts and application of concepts)

15
Suggested Readings:

1. Levin, R.I., D.S. Rubin and J.P. Stingson, Quantitative Approaches to

Management, 1986, McGraw - Hill.

2. Vohra N.D., Quantitative Techniques in Management, 3rd Edition, The

McGraw Hill companies, 2006.

3. Bierman H. Jr, C.P. Bonini and W.H. Hausman, Quantitative Analysis for
Business Decisions, 7 th Edition, Homewood, Ill., Irwin 1983

4. Taha, Hamdy A., Qperations Research: An Introduction, 8 th Edition, Prentice

Hall of India.

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 Course 6204 : MARKETING MANAGEMENT

Time: 3 Hrs. Max. Marks: 100

Objective:
The objective of the course is to familiarize the students with the basic concepts and
principles of marketing and to develop their conceptual and analytical skills to be able to
manage marketing operations of a business firm.

Course Outline:

1. Introduction : Traditional view of marketing; Evolution of marketing concept;

Modern concept of marketing; Marketing functions and role; Marketing
management process- a strategic perspective.

2. Marketing Environment: Significance of scanning marketing environment;

Economic, demographic, socio-cultural, technical, political and legal environment
of marketing in India.

3. Buyer behavior- Consumer vs. business buying behaviour; Consumer buying

decision process and influences; Industrial buying process.

4. Market Segmentation, Targeting and Positioning: Bases and procedure for

segmenting a consumer market; Criteria for effective market segmentation; Target
market selection and strategies; Positioning concept, bases and process.

5. Product Decision: Product concept and classification; Major product decisions;

New product development; Consumer adoption and innovation diffusion, Product
life cycle concept and appropriate strategies to be adopted at different stages.

6. Pricing Decisions: Objectives of pricing; Factors affecting price of a product;

Procedure for setting price; Pricing policies and strategies.

7. Distribution Decisions: Channels of distribution concept and importance;

Different types of distributions, middlemen and their functions; Channel
management, Selection, motivation and performance appraisal of distribution
middlemen; Retailing and wholesaling Developments and Indian perspective;
Distribution logistics concept, importance and major logistics decisions.

8. Promotion Decisions: Meaning and importance of promotion; Communication

process; Promotion tools- their effectiveness; Determining optimal promotion mix;
Developing and implementing a promotional campaign; Promoting through
internet; Promotion scene in India.

9. Marketing Planning, Organizing and Control: Marketing planning process;

Different ways of organizing the marketing department; Sales, cost and profit
analysis.

10. Social, Ethical and Legal Aspects of Marketing; Consumer Protection in India;
Services marketing, rural marketing, direct marketing, internet marketing and other
marketing developments Issues, salient features and their applications in India.

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 Suggested Readings:

1. Kotler Philip and Kevin Keller Marketing Management, 13th ed., Pearson Prentice
2008.

2. Kotler, Philip, and Gary Armstrong, Principles of Marketing, 12th ed., Pearson
Prentice-Hall 2008.

3. Etzel,Michael J., Bruce J.Walker and William J. Stanton, Fundamentals of

Marketing, 11th ed.,, McGraw Hill, 2008.

4. McCarthy, E. Jerome, Joseph P. Cannon and William D. Perrault, Jr., Basic

Marketing: A Managerial Approach, 9th ed., McGraw Hills, 2008.

5. Keller, Philip, Keller Kevin lane, Koshy Abraham, Jha Mithileshwar, Marketing
Management : A South Asian Perspective, 13 th Edition, 2008

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 Course 6301: STRATEGIC MANAGEMENT

Time: 3 Hrs. Max. Marks: 100

Objective:
The objective of the course is to help the students develop an understanding of the basic
inputs in making and implementing corporate strategic decisions and also familarise
them with the issues and practices involved.

Course Outline:

1. Introduction : Concept and Role of Corporate Strategy. Levels of Strategy. Basic

Model of Strategic Management. Approaches to Strategic Decision Making.
Strategic Role of Board of Directors and Top Management. Strategic implications
of social and ethical issues.

2. Strategic Analysis: Analysis of Broad Environment- Environmental Profile;

Constructing Scenarios. Analysis of Operating Environment - Michael Porters
Model of Industry Analysis. Analysis of Strategic Advantage Resource Audit;
Value Chain Analysis; Core Competences; SWOT Analysis. Analysis of
Stakeholder Expectations Corporate Mission, Vision, Objectives and Goals.

3. Strategic Choice : Generating Strategic Alternatives. Strategic options at Corporate

Level Stability, Growth and Defensive Strategies. External Growth Strategies
Merger, Acquisition, Joint Venture and Strategic Alliance. Evaluation of Strategic
Alternatives Product Portfolio Models. Selection of a suitable Corporate Strategy
Concept of Strategic Fit. Strategic options at SBU Level- Michael Porters
Competitive Strategies; Operationalising Competitive Strategies.

4. Strategic Implementation: Strategic implementation issues. Planning and allocating

resources. Organisation Structure and Design. Functional Strategies Production,
Human Resource, Finance, Marketing and R. & D. Managing Strategic Change.
Strategic Control.

5. Strategic Review: Evaluating Strategic Performance Criteria and Problems.

Concept of Corporate Restructuring.

Suggested Readings:

1. Arthure A. Thompson et-al, Crafting and Executing Strategy : text and Readings,
15th ed., McGraw Hill, 2007.

2. Grant, Robert M., Contemporary Strategy Analysis, 5th ed., 2005 Blackwell
Publishers, Massachussets, U.S.A.

3. Hitt M.A. et. al., Strategic Management, South Western, 2009.

4. Ansoff, H. Igor, R.P. Declorch and R.I. Hayes, From Strategic Planning to
Management, Wiley,1976.

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 Course 6302 : ACCOUNTING THEORY AND PRACTICE

Time: 3 Hrs. Max. Marks: 100

Objective:
The course aims at acquainting the students with a coherent set of logical principles and
a general frame of reference for evaluation and development of sound accounting
practices.

Course Outline:

1. Accounting Theory: Nature and Scope. Accounting methodology. Different

approaches to theory construction.

2. Conceptual framework of financial accounting and reporting.

3. Issues in accounting standard setting. Accounting standards in India. Income concepts

for financial reporting.

4. Measurement and reporting of revenues, expenses, gains and losses.

5. Depreciation policy. Valuation of asset and liabilities. Revaluation of fixed assets and
income measurement.

6. Adjustments for changing prices and financial reporting.

7. Analysis and interpretation of statements of changes in financial position-cash,

working capital and total resource bases.

8. Nature of ownership equities.

9. Corporate Reporting: Objectives, disclosure requirements, periodic and segment

reporting. Harmonisation of corporate reports.

10. Recent developments in financial accounting and reporting.

Suggested Readings:

1. Anthony R.N., D.F. Hawkins and K.A. Merchant, Accounting: Text and Cases,
McGraw Hill, 1999

2. Richard G. Schroeder, Myrtle W. Clark and Jack M. Cathey, Financial Accounting

Theory and Analysis, Text Readings and Cases, John Wiley and Sons, 2005.

3. Ahmed Riahi Belkaoui, Accounting Theory, Quorm Books, 2000.

4. Jawahar Lal, Accounting Theory and Practice, Himalaya Publishing House, 2008.

5. L.S. Porwal, Accounting Theory, TMH, 2000.

20
 Course 6401: INTERNATIONAL BUSINESS

Time: 3 Hrs. Max. Marks: 100

Objective:
The purpose of this course is to acquaint the students with nature, scope, structure and
operations of international business and familiarise them with trends and developments
in Indias foreign trade and investments and policy framework.

Course Outline:

1. International Business: Its Importance, nature and scope; Modes of entry into
international business; Management of international business operations
complexities and issues; IT and international business, Indias involvement in
International Business.

2. Theoretical Foundations of International Trade: Reasons for international trade;

theories of international trade; Gains from trade; Foreign trade multiplier; Terms
of trade.

3. Instruments of Commercial Policy: Tariffs, quotas and other measures and their
effects; World trade and protectionism.

4. Balance of Payment Account: Current and Capital Account components and

accounting system; Balance of payment deficits and adjustment policies.

5. International Business Environment: Framework for analysing international

business environment; Domestic and foreign environments and their impact on
international business decisions; World trading environment Pattern and
structure of world trade in goods and services; Counter trade.

6. International Financial Environment: Exchange rate mechanism and arrangement;

International money and capital markets; Foreign investment flows Pattern,
structure and effects. Movements in foreign exchange and interest rates and their
impact on trade and investment flows.

7. International Economic Institutions and Agreements: WTO,IMF, World bank,

UNCTAD, Agreement on Textiles and Clothing, GSP,GSTP and other
international agreements and treaties; International commodity trading and
agreements- Indias involvement and consequences.

8. Regional Economic Integration: Free trade area, customs union and common
market; Theory of customs union; Trade creation and diversion effects;
Regionalism vs. multilateralism; Structure and functioning of EC and NAFTA;
Regional Economic Cooperation.
9. Multinationals (MNCs) in International Business: Issue in investment, technology
transfer, pricing and regulations; International collaborations and strategic
alliances.

10. Contemporary Developments and Issues in International Business.

21
Suggested Readings:

1. Danoes, John D. Radebaugh, Lee H., and Daniel P. Sullivan International

Business: Environment and Operations, 12th ed., Prentice Hall, 2009.

2. Griffin, Ricky W. and Pustay, Michael W, International Business: A Managerial

Perspective, Prentice Hall, 2009.

3. Hill, Charles, W.L., International Business, McGraw Hill Company, New York,
2009.

4. Ball, Donald, Wendall H. McCulloch, Miachel Geringer, Michael S. Minor and

Jeanne M. McNett, International Business : The Challenge of Global
Competition, 12th edition, 2009, McGraw Hill Co.

22
 Course 6402 : HUMAN RESOURCE MANAGEMENT

Time: 3 Hrs. Max. Marks: 100

Objective:
The objective of the course is to acquaint students with the techniques and principles to
manage human resource of an organisation. This knowledge would make the students
capable of employing these techniques to harness the best of each individual working in
the organisation.

Course Outline:

1. Nature of Human Resource Management, concepts, functions, themes and

controversies.

2. HRM, Job Analysis and Job Design: Role of HR manager, Human resource planning
and HR effectiveness. Job analysis techniques, job evaluation techniques, job
description, job specification, job design approaches, job characteristics, approach to
job design.

3. Business Strategy and Human Resource Strategy: Concepts and Relationship.

Contemporary global trends and management of human resources.

4. Recruitment, Selection, Training and Development: Factors affecting recruitment,

sources of recruitment (internal and external), basic selection model, psychological
tests for selection. Requirement of a good test for selection. Training and
Development.

5. Performance appraisal: Objectives, PA process, comparing actual performance with

standards, Methods of appraisal.

6. Diversity at Work: Managing diversity, causes of diversity, the paradox of diversity,

diversity with special reference to handicapped, women and aging. Empowerment
and gender issues.

7. Compensation Management, Personnel audit and Research: Wage versus salary,

determination of compensation, incentives schemes, fringe benefits and labour
welfare. Personnel audit and research. Emerging horizons in HRM.

8. Career planning and succession concepts, approaches and issues.

9. Human Resource information system: Developing HR information system.

10. Employees relations: Shifting forms from industrial relation to employees relations.
Handling employees grievances.

11. Case Studies: Some Cases relating the learning from the course to business world are
required to be discussed.

23
Suggested Readings:

1. De Cenzo and Robins, Fundamentals Human Resource Management, 8th Edition,

Prentice Hall of India, 2005.

2. Decenzo, David A. and Robbins, S.P. Fundamentals of Human Resource

Management, 9th Edition, Wiley and Sons Ltd., John, 2006.

3. Flippo, Edwin B., Personnel Management, McGraw Hill, Tokyo, 1984-2000.

24
 Course 7101: FINANCIAL MARKET AND INSTITUTIONS

Time: 3 Hrs. Max. Marks: 100

Objective:
The purpose of the course is to provide a sound information and knowledge of broad
framework of Financial System and its constituents. The course will provide the
students an understanding of the inter-linkages and regulatory frame-work within
which the system operates in India.

Course Outline:

1. Financial markets: Nature, Functions and Efficiency: Financial system and

economic development, flow of funds in Indian economy; Indian financial system:
an overview.
2. Construction and uses of flow of fund matrix. Analysis of supply and demand for
funds. Sectoral and Intersectoral flows.
3. Financial markets: Money market: Organisation, Instruments, Functioning and its
Regulation. Capital market: Primary and Secondary markets and their organisation.
SEBI and its role as regulator.
4. Interest rate: Level, maturity and structure of interest rate. Term structure of interest
rates. Financial repression and Interest rates. The Yield-curve.
5. Financial Intermediation: Depository Institutions, Commercial Banks and Industrial
finances. Bank Credit: Working Capital and Bank funds; Term lending.
Developing. a credit information system. Performance of Indian banking.
Regulatory aspect of Banking.
6. Non-Depository Institutions: Mutual Funds: Measuring performance of Mutual
Funds, Chit funds Organisation, functioning and regulatory aspects. UTI and
Private sector mutual funds. Insurance Public and private Organisation: Life and
Non-life insurance companies: LIC & GICs working and regulatory framework;
Pension Funds: Organisation and working of pension funds.
7. Financial Instruments: Equity shares; new issue market and secondary market-the
allocative and operational efficiency, preference shares. Private placement-
channels. Debentures and other fixed income securities. Engineered financial and
monetary instruments.
8. Foreign Capital: foreign capital as a source of finance. Place of foreign capital in
the over all framework of Indian Financial system. The regulatory framework and
NRI investments.

Suggested Readings:
1. Kohn Meir, Financial Institutions and Markets, Oxford University Press 2 nd
Edition 2007.
2. Madura Jeff, Financial Markets and Institutions, South Western Cengage
Learning, 8th Edition 2008.
3. Mishkin, Fredrick S. and Stanley G. Eakins, Pearson Education Ltd., 6th Edition.
4. Resume Bank of India Report on Currency & Finance.

25
 Course 7102: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

Time: 3 Hrs. Max. Marks: 100

Objective:
The objective of the course is to establish a conceptual frame work for the study of
security analysis and portfolio management. This course will provide the student the
ability to understand and utilise the skill of optimising returns. The focus at different
places is to build models and discuss their validity and application to practical situations.

Course Outline:

1. Nature, process and scope of financial assets investment decisions; Structure of

Indian Securities market-An overview; Sources of Financial Information.

2. Securities Analysis: two-parameters frame work; understanding of return and risk of a

security; types of return and risk; sources of risk

3. Analysis of Fixed Income Securities: Bond fundamentals; valuation of bonds;

analysis of risk in bonds-duration and convexity; bond portfolio management
strategies-passive, semi-active and active along with immunization strategies.
Certificate of Deposits, Debentures.

4. Analysis of Variable Income Securities (Equity): Approaches to security (equity)

analysis-Fundamental Analysis along with valuation models of equity and Technical
Analysis, Efficient market hypothesis.

5. Portfolio Theories and Management: Traditional and Modern Portfolio Theories;

Single and multi-index models. Markowitz Model; Sharpes Single Index Model;
Capital Asset Pricing Model (CAPM) and Arbitrage Pricing Model (APT):
performance evaluation of portfolios; problems associated with revision of portfolio.
Active and Passive portfolio management.

6. Financial Derivatives: Futures, Options, Portfolios of futures and options synthetics,

Exotics and Financially engineered products.

7. Case Studies in security analysis, portfolio construction and performance evaluation

are required to be discussed.

Suggested Readings:

1. Fischer Donald E. and Ronald J. Jordan, Security Analysis and Portfolio

Management, 6th Edition Prentice Hall of India, 2007.

2. Frank K. Reilly, and Keith C. Brown, Investment Analysis and Portfolio

Management, 8th Edition, Thomson, 2007.

3. Sharpe William F, and Bailey Jeffery V, Alexander Gordon J, Investments, 6th

Edition, Prentice Hall of India, 1995.

4. Hull J.C. Options, Futures and Other Derivatives, 6 th Edition Prentice Hall, 1997.

26
 Course 7111: PROJECT MANAGEMENT AND FINANCIAL SERVICES

Time: 3 Hrs. Max. Marks: 100

Objective:
The aim of the course is to enable the student to evolve a suitable framework for the
preparation, appraisal, monitoring and control and hedge risk of industrial project. The
course would also help to understand the role of financial services in project management
and would make its student understand how to mobilise finance for domestic and
international projects.

Course Outline:
1. Objectives of Project Planning, monitoring and control of investment projects.
Relevance of social cost benefit analysis, identification of investment opportunities.
Pre-feasibility studies.
2. Project Preparation: Technical feasibility, estimation of costs, demand analysis and
commercial viability, risk analysis, collaboration arrangements; financial planning;
Estimation of fund requirements, sources of funds. Loan syndication for the projects.
Tax considerations in project preparation and the legal aspects.
3. Project appraisal: Business criterion of growth, liquidity and profitability, social cost
benefit analysis in public and private sectors, investment criterion and choice of
techniques. Estimation of shadow prices and social discount rate.
4. Project review/control-Evaluation of project. PERT/CPM.
5. Cost and Time Management issues in Project planning and management.
6. Financial services, need for financial services various types of financial service: Fund
based and Non-Fund based. Characteristics and role of financial intermediaries.
7. Depository Institutions and financial services. Commercial Banks and their changing
role, functioning of banks. Financial Services and banking system.
8. Non-Depository institutions: finance companies and mutual funds and pension funds:
a financial services and their role.
9. Financial Services and non depository institutions. Merchant Banking, Factoring,
Forfaiting, Leasing, Securitisation, Custodial services, Credit Rating Mortgages.
Performance, evaluation of mutual funds, Depository Services.
10. Insurance: insurable and non-insurable risk. Types of insurable risks. Benefit of
insurance to project planners. Benefits and limitations of Risk Management Policy.

Suggested Readings;
1. Khan M.Y., Financial Services, 4th ed., McGraw Hill, New Delhi, 2007.

2. Prasanna Chandra, Project Preparation Appraisal and Implementation, 5th ed., Tata
McGraw Hill, 2002.

3. Dietrich J.K. Financial Services and Financial Institutions: Value Creation in Theory
and Practice, Prentice Hall, New Jersey, 1996.

4. Clifford Gray, Project Management, Richard D. Irwin, 2005 (latest Edition).

27
 Course 7112: INTERNATIONAL FINANCIAL MANAGEMENT

Time: 3 Hrs. Max. Marks: 100

Objective:
The objective of the course is to acquaint the students with financial management
problems of multinational corporations and prepare them to tackle these problems.

Course Outline:

1. International Monetary System: Developments in the international monetary system,

gold standard, Bretton Woods system of exchange rate, exchange rate regime since
mid-1970s. IMF and international Liquidity. System of exchanging currencies

2. Exchange rate quotation and determination: direct and indirect quotes, bid and ask
quote, spot and forward quote, cross rates. Determination of exchange rate in spot and
forward market. PPP theory, IRP theory, Monetary theories of exchange rate
determination, Overshooting models.

3. Foreign exchange market spot and forward. Participants in foreign exchange market
arbitraging, hedging and speculation, covered interest rate arbitrage. Borrowing and
investing markets. Tax consideration and investment.

4. Exchange rate risk: translation, transaction and real operating exposure their
measurement and management.

5. Investment decisions of multinational corporations (MNCs): International capital

budgeting estimation of cash flows, the cost of capital. Portfolio consideration of a
multinational corporation.

6. International Financial markets: Multilateral development banks, Euro-currency

markets, Euro-banking, Market for international securities international bonds, Euro
notes and Euro-notes and Euro-commercial papers, Medium-term Euro-notes.

7. Market for derivatives, currency futures, options and synthetics, currency risk
management, financial swaps and interest rate risk management.

8. Assessment and management of political risk.

9. International working capital management: Cash management. Management of

receivables and inventory.

10. Financing of foreign trade: Foreign trade documents, modes of payment, Pre-
shipment, post-shipment and medium-term credit, Forfaiting.

11. International accounting: Consolidation and harmonisation of accounts. Transfer

pricing.

12. Case Studies: Some case studies involving the conceptual learning from the course
are required to be discussed.

28
Suggested Readings:

1. Levi, Maurice, International Finance, New York, McGraw Hill Inc., 1996.

2. Eiteman, David K., Arthur Stonehill and Michael H. Moffett, Multinational Business
Finance, Reading mass., Addision Wesley Publishing company,1998.

3. Shapiro, Allen C., Multinational Financial Management, New Delhi, Prentice Hall
India Pvt. Ltd., 1995.

4. Apte P.G., Multinational Financial Management, New Delhi, Tata McGraw Hill,
1998

5. Seth A.K., International Financial Management, New Delhi, Galgotia Publishing

Company, 2000.

29
 Course 7121: INTERNATIONAL MARKETING
Time: 3 Hrs. Max. Marks: 100
Objective:
The course intends to familiarise the students with the concept and issues of international
marketing and enable them to be able to analyse the foreign market environment and
develop international marketing strategies for a business firm.

Course Outline:
1. International Marketing: Nature and scope; International Market orientation and
involvement; International marketing management process an overview;
International marketing information system.

2. Analysing International Marketing Environment: Framework for analysing

international marketing environment; Geographic, demographic, economic, socio-
cultural, political and legal environment and their impact on international marketing
decisions; Global trading environment and developments.

3. International Market Segmentation, Selection and Positioning; International Market

Entry Mode Decisions.

4. International Product Policy : Planning and development of products for foreign

markets; Product standardisation vs. adaptation; International trade product life cycle
and implications.

5. Pricing in International Markets: Pricing objectives; Determination of International

Price; Delivery terms and price quotations; International pricing policies, Strategies;
Transfer pricing; Pricing in the context of counter trade.

6. International Distribution: Distribution Channels and intermediaries for international

markets; Selection, motivation and control of foreign middlemen; Global logistics
issues and planning.

7. International Promotion: Complexities and issues in international promotion;

Promotion tool for international markets; Developing the promotion campaign for
foreign markets; Role of image.

8. International Marketing Planning, Organisation and Control; Contemporary

developments and issues in international marketing.

Suggested Readings:
1. Cateora, Phillip R., and John L. Grahm, International Marketing, 14th ed., McGraw
Hill, 2009.
2. Terpstra, Vern and Ravi Sarathy, International marketing, 8th ed., Harcourt Asia PTE
Ltd., Singapore, 2000.
3. Onkvist, S., and J.J. Shaw, International Marketing, : Analysis and Strategy, Prentice
Hall of India Private Ltd., 1999
4. Keegan, Warran J. and mark C. Green, Global Marketing, 5th Pearson Education,
2008.
5. Czinkota, Michael R. and illka A. Ronkainon, International marketing, 8 th Edition,
Cengage Learning, 2006.

30
 Course 7122 : MARKETING RESEARCH

Time : 3Hrs. Max. Marks : 100

Objective:
The course aims at exposing the students to the concept, tools and techniques of
marketing research and developing their skills to be able to apply research techniques to
aid marketing decision making.

Course Outline :

1. Introduction : Meaning, nature and importance of marketing research; Marketing

research and scientific method; Research reliability and validity; Problems in
conducting marketing research; Marketing information system (MIS); Ways of
conducting marketing research; Syndicated research.

2. Marketing Research Process : Steps involved in conducting marketing research;

Problem identification; Determining information needs; Developing marketing
research proposal.

3. Research Design : Meaning and importance; Types of research designs explorative,

descriptive and conclusive researches; Secondary data sources, uses and limitations;
Primary data collection methods questioning techniques and observation methods;
Online data sources and research; Questionnaire preparation.

4. Sample Design and Field Work : Defining universe and sampling unit; Determining
sampling frame; Probability and non-probability sampling methods; Sample size
determination; Field work and data collection sampling and non-sampling errors.

5. Data Analysis and Report Preparation: Data editing, coding tabulation and graphical
presentation; Univariate and multivariate data analyses techniques and their
applications in marketing research; Report preparation, presentation and follow-up.

6. Marketing Research Applications : Consumer research behaviour and motivation

research, attitude measurement and scaling techniques; Product research; Advertising
research; Marketing and sales forecasting; Sales analysis.

7. Marketing Research in India : Status, organization and developments; Ethical issues

in marketing research.

Suggested Readings :
1. Harper W. Boyd, Ralph Westfall and Stanley F. Stasch, Marketing research: Text and
Cases, 2005.
2. Malhotra, Naresh K., Marketing Research, 5 th Ed., Prentice Hall of India.
3. Cooper, Donald R. and Pamela S. Schindler, Marketing Research, Tata McGraw Hill,
2005.
4. Paul E. Green, et.al., Research for Marketing Decisions, Prentice-Hall of India Pvt.
Ltd, New Delhi.
5. Donald S. Tull and Del I. Hawkins, Marketing Research: Measurement and Methods,
Prentice- Hall of India Pvt. Ltd. New Delhi, 1998

31
 Course 7131 : ADVERTISING AND SALES MANAGEMENT

Time : 3Hrs Max. Marks : 100

Objective :
The course aims at enabling the students to develop an in-depth understanding of the
modern concepts and latest techniques of advertising and personal selling and sales force
management which constitute a fast-growing area of marketing.

Course Outline :

1. Section A

Advertising :

1. Communication Basics : Role of communication; Communication process and flows;

Planning the promotion mix; Advertising : Nature and importance; Advertising and
the economy; Advertising and publicity; Advertising management process an
overview; Determining target audience; Advertising objectives and positioning
decisions; Advertising budget decisions.

2. Message Decision : Determining advertising message; Developing advertising copy

Headline main copy, logo, illustration, appeal, layout, creativity in advertising.

3. Media Planning : Types of media and their merits and limitations; Advertising
through the internet; Media selection; Media scheduling.

4. Organisation of Advertising Operations : In-house vs. advertising agency

arrangements; Managing advertising agency relations; Evaluation of advertisement
and campaign effectiveness Before - and after advertising tests and techniques.

5. Advertising in India; Social and regulatory aspects of advertising. Recent

developments and issues in advertising.

2. Section B

Sales Management :

1. Fundamentals of Personal Selling : Nature and importance of selling; Types of

selling; Personal selling, salesmanship and sales management; Process of effective
selling; Strategic Sales management.

2. Sales Planning : Setting personal selling objective; Market analysis and sales
forecasting; Sales budget; Sales territory; Sales quota.

3. Sales Organisation : Organisation structure; relationship of sales department with

other departments; Distribution networks relationship.
4. Sales Force Management : Recruitment and selection; training and development;
motivating, supervising and compensating sales personnel; Controlling the sales
effort; Evaluation of sales personnel; Sales and cost analysis.

5. Ethical and legal aspects of selling.

32
Suggested Readings:

1. Aaker, David A., Rajeev Batra and John G. Mayers, Advertising Management,
Prentice Hall of India, New Delhi.

2. Belch. George and Michael Belch, Advertising and Promotion : An Integrated

Marketing Communications Perspective 6 th Ed., McGraw Hill, 2004.

3. Mandell, Maurice, Advertising , Prentice- Hall of India, New Delhi.

4. Still, Richard R. Edward W. Cundiff and Norman A.P.Govoni, Sales Management :

Decisions, Strategies and cases, Prentice Hall of India, New Delhi.

5. Anderson B. Robert, Professional Selling, Prentice-Hall Inc.

6. Spiro, Rosann, William J. Stanton and Greg Richo, Management of a Sales Force,
McGraw Hill/Irwin, 2007.

7. Pederson Carlton A/, Miburn D. Wright, Barton A, Weitz, Selling Principles and
Methods, Richard D. Irwin, IIIinois.

33
 Course 7132 : CONSUMER BEHAVIOUR

Time : 3 Hrs. Max. Marks. : 100

Objective :
Knowledge of consumer behaviour is a prerequisite for developing effective marketing
strategy. The purpose of the course is to provide an in-depth understanding of the
consumer and industrial buying processes and their determinants as relevant for
marketing decision making.

Course Outline:

1. Consumer Behaviour : Importance and nature of consumer behaviour; Types of

consumers and their role; Consumer buying process and determinants; Changing
profile of Indian consumers.

2. Individual Differences in Consumers : Needs and motivation; Perception; Attitude

and attitude change; Learning and learning theories; Personality and life style
analysis.

3. External determinants of Consumer Behaviour : Family and its influence on

consumer buying behaviour; Group and their influences; Social class; Culture and
sub-culture.

4. Models of consumer behaviour; Business buying behaviour.

5. Cross-cultural dimensions of consumer behaviour; Consumer research complexities

and issues.

Suggested Readings:

1. Schiffman, L.G. and L.L.Kanuk, Consumer Behaviour, Pearson, Ltd., New Delhi,
2007.

2. Engel, J.F., Roser D. Blackwell and Paul W. Miniard, Consumer Behaviour, Cengage
Learning, 2007.

3. Peter, J. Paul, and Jerry C. Olson, Consumer Behaviour and Marketing Strategy,
McGraw Hill, 2007.

4. Assael, H., Consumer Behaviour and Marketing Action; Cengage Learning, 2004.

5. Hawkins Dell., Roger J. Best, Kenneth A. Conej, Consumer Behaviour: Building

Marketing Strategy, 2003.

34
 Course 7141 : CORPORATE TAX PLANNING

Time : 3 Hrs. Max. Marks. : 100

Objective :
The aim of this course is to familiarize the student with major latest provisions of the
Indian tax laws and related judicial pronouncements pertaining to corporate enterprises
having implications for various aspects of Corporate planning with a view to derive
maximum possible tax benefits admissible under the law.

Course Outline:

1. Meaning of tax planning and management, tax evasion and tax avoidance; Nature and
scope of tax planning and management in the corporate sector; Justification of
corporate tax planning and management.

2. Computation of corporate tax: Carry forward and set off of losses in the case of
certain companies under Sec. 79 of Income-tax Act, 1961; Computation of taxable
income of companies; Computation of the amount of corporate tax liability;
Minimum Alternate Tax; Tax on distributed profits of domestic companies; Tax on
income distributed to unit holders.

3. Implications of Tax concessions and incentives for corporate decisions in respect of

setting up a new business, location of business and nature of business.

4. Tax planning with reference to financial management decisions: Capital structure

decisions; Dividend Policy; Bonus Share; Investments and Capital Gains.

5. Tax planning with reference to managerial decisions: Owning or leasing of an asset;

purchasing of assets by instalment system or Hire System; Purchasing of an asset out
of own funds or out of borrowed capital; manufacturing or buying; Repairing,
replacing, renewing or renovating an asset; Sale of assets used for scientific research;
Shutting down or continuing operations.

6. Tax Planning in respect of amalgamation or de-merger of companies or Slump sale or

conversion of a firm into a company.

7. Foreign collaborations and incidence of taxation on domestic companies; provisions

for relief in respect of double taxation; important Double Taxation Avoidance
Agreements with different countries like USA, UK, Germany, France, etc.

8. Case Studies : Some case studies involving the learning are required to be discussed.

Suggested Readings :

1. E.A. Srinivas, Corporate Tax Planning, Tata McGraw Hill.

2. Vinod K. Singhania, Taxmanns Direct Taxes Planning and Management.
3. V.S. Sundaram, Commentaries on the Law of Income- Tax in India, Law Publishers,
Allahabad.
4. A.C. Sampath Iyengar, Law of Income Tax, Bharat Publishing House, Allahabad.
5. Taxman, The Tax and Corporate Law Weekly.
6. Bhagmati Prasad, Direct Taxes Laws Practice, Wishwa Prakashan.
35
36
 Course 7142 : PRINCIPLES AND PRACTICE OF TAXATION
AND INDIAN TAX SYSTEM

Time : 3 Hrs. Max. Marks. : 100

Objective :
The purpose of this course is to familiarize and update the students with the basic
principles of taxation and the actual operation of income tax in the Indian economy.

Course Outline :

1. International comparison of taxes; Tax-GDP ratios; Direct and indirect taxes

inflation adjustment schemes in selected countries.

2. The problems of international double taxation The assignment rules: source versus
residence methods to alleviate international tax duplication: Tax credit relief;
Double tax treaties: OECD Models; United Nations Model International tax
avoidance and evasion; transfer pricing; Tax havens Anti-avoidance measures.

3. Tax bases and tax policy Determinants of tax yield Classification of taxes: Direct
and indirect taxes; OECD classification; Progressive, proportional and regressive
taxes; Ad-valorem and specific taxes.

4. Taxes and inflation; Taxes and savings; Taxes and Labour supply Tax equity :
Benefit principle of Taxation; Ability-to-pay principle of taxation.

5. Incidence of Taxation: Factors determining extent of tax shifting Taxation and

efficiency: Excess burden of taxation; Administrative costs; Compliance costs Tax
incentives: Various forms; Rationale; Problems created by tax incentives. Tax
avoidance and tax evasion Tax ratio, taxable capacity and tax effort.

6. Distribution of taxation powers between the Center and the States in the constitution
of India; Restrictions on the taxation powers of the States; sharing of Central taxes;
Rationale for constitutional arrangements.

7. Trends in tax- GDP ratio relative roles of direct and indirect taxes; Distribution of
tax burden Buoyancy and elasticity of tax revenue Tax evasion.

8. Residential status and income tax liability incomes exempt from tax tax holiday
schemes. Set off and carry forward of losses Rebates tax incentives for savings.

9. Tax treatment of capital gains Main features of company taxation Taxation of

partnership firms Taxation of small traders (presumptive tax) Tax amnesties.

10. Case Studies : Some case studies involving the learning from the course.

Suggested Readings:

1. Richard Musgrave and Peggy Musgrave, Public Finance in Theory and Practice
(New York: McGraw Hill Book Company, 5 th Edition, 1989).

37
2. Richard Goode, Government Finance in Developing Countries (New Delhi. Tata-
McGraw Hill Publishing Company Ltd., 1986)

3. Government of India, Ministry of Finance, Report of the Indirect Taxation Enquiry

Committee (Chairman, L.K.Jha), Part I (November 1977) and Part II (January 1978).

4. Government of India , Ministry of Finance, Speeches of Union Finance Ministers,

1947-48 to 1984-85 (New Delhi, 1984).

5. Vinod K. Singhania, Direct Taxes: Law and Practice (Delhi :Taxmann Publications
(P) Ltd., ) Latest edition.

38
 Course 7151: CORPORATE LAW

Time: 3 Hrs. Max. Marks. : 100

Objectives:
The objective of the course is to familiarize the students with the nature of legal
regulatory environment of corporate enterprises in India.

Course Outline:

1. Provisions of the Companies Act, 1956 and case law relating to Managerial
remuneration, Accounts and audit. The Companies Amendment Act, 2000 (Corporate
Governance Laws).

2. Industries (Development and Regulation) Act, 1951.

3. Monopolies and Restrictive Trade Practices Act, 1969 (Relevant Provisions) and
Competition Law.

4. SEBI Act, 1992 Functions of SEBI. Powers of SEBI in relation to securities

markets. Guidelines for Securities issues.

5. Consumer Protection Act, 1986 Objectives. Rights of consumers. Mechanism of

Redressal of Consumer grievances.

6. Environment Protection Act, 1986 Objectives. Powers of the Central Government,

Major Provisions.

7. Foreign Exchange Management Act (FEMA).

8. Emerging issues in Corporate Laws and Governance.

Note : Case studies involving issues in Corporate law are required to be discussed.

Suggested Readings :

1. Mayson, French & Ryan, Company Law, 25th edn, 2009, Oxford University Press.
2. Brenda Hannigan, Company Law, 2009 edn, LexisNexis, UK.
3. Ramaiya A, Guide to Company Law, 2009 edn, Wadhwa Nagpur.
4. The Institute of Company Secretaries of India, Company Law, Course Study Material,
2009
5. Puliani Ravi & Mahesh Puliani, Manual of Companies Act & Corporate Laws
including SEBI Rules, Regulations, Etc, Vol 1 & 2 2009 edn, Bharat Law House Pvt.
Ltd, New Delhi.
6. Jain D. K, Company Law Ready Reckoner, 2009 edn, Bharat Law House Pvt. Ltd,
New Delhi.
7. Bindal C. M, Mittal P. K, Frequently Asked Questions on Company Law (Problems &
Solutions), 2006 edn, Bharat Law House Pvt. Ltd, New Delhi.

39
 Course 7152 : INDUSTRIAL LAW

Time : 3 Hrs. Max. Marks : 100

Objective :
The course is designed to provide an understanding of certain industrial legislations in the
context of the Indian Socio economic conditions.

Course Outline:

1. The factories Act, 1948 : Objects, provisions relating to hazardous process,

health, safety, welfare, working hours, leave etc. of workers, approval, licensing
and registration of factories , manager and occupier their obligations, power of
the authorities under the Act, penal provisions.

2. The payment of Bonus Act, 1965: Object, Scope and Application, Definitions,
Calculation of amount payable as Bonus, Eligibility for Bonus, Disqualification
for Bonus; Minimum & maximum Bonus, Set on & Set off of Allocable Surplus,
Application of Act in Establishment in Public Sector, Bonus linked with
Production or Productivity.

3. The Employees State Insurance Act, 1948 : Objects, Definitions, Application,

Employees State Insurance Scheme, Employees State Insurance corporation,
Constitution-Powers and Duties of the Corporation, Wings of the Corporation,
Employees State Insurance Fund, Contribution, Benefits.

4. The Industrial Disputes Act, 1947: Objects, authorities for settlement of industrial
disputes, reference of industrial disputes, procedure, powers and duties of
authorities, settlements and awards, strikes, lock-outs, lay-off, retrenchment,
transfer and closure, unfair labour practices, miscellaneous provision.

5. The Trade Unions Act, 1926: Objects, registration of trade unions, rights and
liabilities of registered trade unions-procedure, penalties.

6. The Workmens compensation Act, 1923: Objects, Employers liability for

compensation, amount of compensation, distribution of compensation, notice and
claims, remedies, of employers against stranger, commissioners for workmens
compensation.

7. The Employees Provident Funds & Miscellaneous provision Act, 1952: Objects,
Schemes under the Act. Employees Provident Fund Scheme, Employees
pension Scheme, 1995, Employees Deposit linked Insurance Scheme,
Determination and Recovery of Moneys due from and by employers, protection
against attachment.

8. The payment of Wage Act, 1936: Objects, Application, responsibility for payment
of wages, wage periods, time-limits, Deduction from wages remedy available to
worker for delay or unauthorized education.

9. The Minimum Wages Act, 1948: Objects, Application, Minimum Fair and Living
Wages, Determination of minimum wage, Taxation of minimum wage, Advisory
Board, remedy to worker for non-payment of minimum wages.
40
 10. The Payment of Gratuity Act, 1972: Object, continuous service, controlling
authority, payment of Gratuity, Compulsory insurance, Nomination, Recovery of
Gratuity, Protection of Gratuity.

Suggested Readings:

1. Malik P. L, Labour and Industrial Law, 9th edn, 2009, Eastern Book Company,
Lucknow.

2. Sharma J. P, Simplified Approach to Labour Laws 3rd edn, 2009, Bharat Law
House Pvt. Ltd, New Delhi.

3. Kumar H. L, Digest of Labour Cases-1990 2009, Universal Law Publishing Co

Pvt Ltd, Delhi.

4. Singh Avtar, Introduction to Labour & Industrial Law, 2009 edn, Wadhwa and
Company, Nagpur.

5. Sharma J. P, Employees' Provident Funds and Miscellaneous Provisions Act,

1952 with frequently Raised Queries including Schemes & Rules, 2nd edn, 2009,
Bharat Law House Pvt. Ltd, New Delhi

6. Sharma J. P, Employees' State Insurance Act, 1948 with Frequently Raised

Queries, 2nd edn, 2009, Bharat Law House Pvt. Ltd, New Delhi

7. Sharma J. P, Factories Act, 1948 with Frequently Raised Queries, 2nd edn, 2009,
Bharat Law House Pvt. Ltd, New Delhi
.

41
 Course 7161 : HUMAN RESOURCE DEVELOPMENT

Time: 3 Hrs. Max. Marks: 100

Objective:
The objective of the course is to make student aware of the concepts, techniques and
practives of human resource development. This course is intended to make students
capable of applying the principles and techniques as professionals in organisations they
work for.

Course Outline:

1. Human resource development: Concept and evolution, human resource mobilizations,

HRD Conceptual base, strategic interventions in HRD sector and target groups, HRD
mechanisms, processes and outcomes, HRD instruments, HRD.

2. HRD and Management: Attitude of top management towards HRD, Motivational

aspects of HRD, Trends and Practices, Line manager and HRD.

3. HRD Activities: HRD culture and climate, Elements of HRD climate, measurement
of HRD climate, factors to HRD climate, Determinant needs, developmental
supervisor, HRD for Workers: HRD mechanisms for workers, Role of trade unions.

4. HRD in Organisations: Government organisations, educational institutions, armed

forces, police and industry, private sectors and public sectors units. Emerging Issues
in HRD: Creating awareness and commitment to HRD, Industrial relations and HRD,
Utilization of HRD efforts, Future of HRD, International comparison of HRD
(Commonalities and differences.)

5. Case Studies: Some Studies involving the learning from the course are required to be
discussed.

Suggested Readings:

1. Werner, Jon M. and Randy L. Desimone, Human Resource Development, South-

Western Educational Publishing, 6 th Edition, 2009

2. Nadler, L (ed), Corporate Human Resources Development, Van Nostrand Reinhold,

1980.

3. Parek V. and T.V. Rao, Designing and Planning Human Resource Systems, Oxford
and IBH, New Delhi, 1985.

42
 Course 7162 : TRAINING AND DEVELOPMENT

Time: 3 Hrs. Max. Marks: 100

Objective:
The objective of the course is to familiarize the students with basic concepts and
principles of Training and Development of Human Resource and train them to understand
the learning environment of a firm. The knowledge so obtained will make them capable
of providing training to Human Resource of a business firm.

Course Outline:

1. Conceptual Framework: The functions of training, relationship of training to

organizational individual goals, Factors effecting successful training process, Skills of
a successful trainer Internal and external trainer.

2. Training and Learning: The learning process, learning curve, principles of learning,
training guidelines, experience versus training, kinds of training, system approach to
training, programmed instruction, transfer of training.

3. Training Needs Assessment and Curriculum Development: Identification of Training

and Development needs, training needs assessment-various approaches (the job and
the Individual), Advantages and disadvantages of basic needs assessment techniques,
Assessing curriculum needs, curriculum standards, matching organisational training
needs, Developing training materials.

4. Training Methods: Three Stages of training (Preparatory, implementation and follow-

up stage), On the job and off-the job methods,, experiential versus non-experiential
methods.

5. Evaluation of Training and Development, and Emerging Pattern: Reasons of

evaluating training, Criteria for evaluation, problems of evaluation, steps involved in
evaluation, methods for training evaluation, analysis and costing of training.
Emerging Pattern of Training and development in India. Two Indian case studies to
be discussed in the class.

6. Case Studies: Some cases to be discussed in the class relating to the learning from the
course to business world are required to be discussed.

Suggested Readings:

1. Prior John, Handbook of Training and Development Jaico, Publishing House,

Bombay, 1997.

2. Donald F. Michalak and Edwin G. Yager, Making the Training Process Work, Harper
and Row, New York, 1979.

3. Jack J. Phillips, Handbook of Training Evaluation and Measurement Methods, 3rd

Edition, Houston, Gulf Publishing Co., 1997.

4. Lynton R, Pareek, U, Training for Development, 2nd Edition, New Delhi, Vistaar,
1990.
43
 Course 7171 : INDUSTRIAL RELATIONIS

Time: 3 Hrs. Max. Marks: 100

Objective:
The objective of the course is to make student aware of the concept of industrial relations.
The course will make them understand the importance of industrial relations for an
organisation and how these relations provide dynamics to organisations.

Course Outline:

1. Industrial Relations: Concepts and scope, Historical development, Unilatarist,

Pluralist and Marxist perspective of IR. Trade Unionism: role of trade unions, trade
union in India, national level Federations, Goals and objectives of unions and union
leadership, weaknesses in trade unions, trade unions, politics and government.
Theories of trade unionism. Cross cultural aspects of union management relations.
Trade Union Act 1926: an overview. Union recognition; de-unionisation strategies.

2. Union Management Relations: conceptual framework, union management

perspectives, organisational factors affecting union management relations. Public
policies and union management relations, role of state, constitution and labour
policies, ILO, Major events and international issues, changes affecting HR/IR
perspectives, perspectives in India.

3. Industrial Democracy: concepts and scopes of industrial democracy, Workers

participation: Strategy, practices, behavioural science input/contribution and models.
Rationale for participation, Issues in participation, strategies for making participation
work and making participation more effective.

4. Methods of industrial relation machinery in India; Statutory and non-statutory

methods of industrial dispute resolution; Conciliation, mediation, arbitration and
adjudication.

5. Comparative Industrial Relations: principles of comparative analysis, variables of

comparative analysis (culture, values, ideologies, politico-economic structure)
Experience of UK, Yugoslavia, West Germany, Scandinavian countries and Japan.

6. Managing Industrial Relations: Regulatory mechanisms, employee discipline,

suspension, dismissal and retrenchment, employee grievance handling, Collective
bargaining, negotiation skills, industrial conflict resolution.

7. Labour Welfare: Rationale need and requirements.

8. Case Studies: Some Cases are required to be discussed involving learning from the
course.

Suggested Readings:

1. Katz, Harry, Thomas A. Kochan, & A. J.S. Colvin, An Introduction to Collective

Bargaining and Industrial Relations, 4 th Edition, The McGraw Hill Companies.

44
2. C.S. Venkat Ratnam, Industrial Relations: Text and Cases, Oxford University Press,
Delhi, 2006.

3. Michael Salamon, Industrial Relations: Theory & practice, 4th Edition, Pearsonltigher
Education, 2001.

4. Farnham and Limlott, J., Understanding Industrial Relations (2nd ed) Cassell, 1983.

45
 Course 7172 : MANAGEMENT OF TRANSFORMATION

Time: 3 Hrs. Max. Marks: 100

Objective:
The objective of the course is to make the students develop the art or unlearning for
thinking afresh to provide new solutions to the problems which can act as benchmarks for
others to follow.

Course Outline:
1. Introduction: Concept, nature and process of planned change. Resistance to change.
Emerging Horizons of management in changing Environment. Concepts of
transformation vs. change. Transformational Leadership. Charismatic vs. Non-
charismatic Leadership.

2. Leadership from Within: Concept, need and importance of developing leadership

from within. Distinction between leadership from without and leadership from within.
Steps for developing leadership from within.

3. Turnaround Management: Definition of sickness. Causes and Symptoms of Sickness.

Prediction of sickness. Revival of sick unit Role of BIFR, SICA, Financial
Institutions. Behavioural, economic and technical issues in Turnaround Management
Learning from the success stories of organisations where turnaround management
strategies have been adopted and sick or potentially sick companies have been turned
around.

4. Business Process Reengineering as a tool of managing transformation: BPR An

imperative for survival. The reengineering imperative in USA, the re-engineering
scenario in Europe, the re-engineering imperative in India, Instances of re -
engineering in Indian organisations (Case studies). Five steps methodology to
implement BPR.

5. Management of Transformation through New Technology and Innovations:

Technological revolution adoption and adaptation of technology (problems of
technology transfer). Innovative Technology autonomous vs. induced inventions.
Management of New Technology in relation to organisational productivity and
quality of work life. Learning experiences from real life case studies.

Suggested Readings:

1. Sawhney, Mohan and Jeff Zabin, The Seven Steps to NIRVANA: Strategic Insights
into e-Business Transformation, Tata McGraw Hill, New Delhi, 2001.
2. Bender, Peter Urs, Leadership from Within, Macmillan India Ltd., Delhi, 1997.
3. Hammer, M. and J. Champy, Reengineering the Corporation, Harper Business, 2004.
4. Khandwalla Pradip, Turnaround excellence: In sights from 120 cases, Response Book
(A Division of Sage Publication, New, 2001
5. Noori, H. and Radford, Readings and Cases in Management of New Technology,
Prentice Hall, New York, 1990.
6. Whittaker, D.H., Managing Innovations, Cambridge University Press, Cambridge,
2008.

46
 Course 7181 : INDIAS FOREIGN TRADE AND INVESTMENT

Time: 3 Hrs. Max. Marks: 100

Objective:

The objective of this course is to acquaint the students with structure and policy
framework of Indias foreign trade and investments.

Course Outline:

1. Indias Foreign Trade : Pattern and Structure of Indias foreign trade; Indias trade in
service; Terms of trade; India on the would trading map; Analysis of thrust export
products and markets.

2. Foreign Trade Policy and Economic Relations: Policy making body and regulatory
framework; Trends and developments in Indias foreign trade policy; Bilateralism and
multilateralism in Indias trade relations; India and WTO, WTO and emerging trading
environment, Indias trade and economic relations with EU and other regional
groupings; India and regional economic cooperation in South Asia.

3. Export Promotion Measures and Facilities: Export promotion measures and schemes;
Export and trading houses, Import facilities for exports; Export processing/special
economic zones (EPZs/SEZs) and 100% EOUs Policy framework and operational
aspect.

4. Institutional Arrangements and Infrastructure Support: Export promotion councils,

Commodity boards/export development authorities; Other service organisations;
Infrastructure Support Transportation and warehousing infrastructure, Indian ports
and shipping system.

5. Procedural and Documentary Framework An Overview: Trade operations and

documentation; Procedure for getting started in export import business. Trade
contract and INCO terms; Export payment terms and UCDPC; quality inspection;
Excise and customs clearance.

6. Foreign Trade Finance and Insurance: Pre-shipment and post-shipment finance;

Sources and schemes of foreign trade finance; Exim Bank and foreign trade finance;
Coverage of Credit, transit, commercial and political risks; ECGC and risk coverage.

7. Foreign Exchange facilities and Regulations; Foreign exchange facilities and

exchange rate mechanism; Regulatory framework FEMA and its objectives and
provisions; Other acts and regulations.

8. Foreign Investments: Indias foreign investment policy and flows: Indias

investments abroad pattern and structure; Indian Joint ventures in foreign countries
and their operations.

9. Balance of Payment Account: Indias Balance of Payment account and adjustment

policies; foreign reserves and debt situation.

47
Suggested Readings:

1. Ministry of Commerce, Export Import Policy, Government of India, New Delhi.

2. Ministry of Commerce, Handbook of Procedures, Vols. I and II, Government of

India, New Delhi.

3. Customs and Excise Laws, Various issues.

4. Nayyar Deepak, Foreign Trade Sector, Planning and Industrialisation in India, in

Terance J. Byres (ed.), The State Development Planning and Liberalisation in India,
Delhi, 1997.

5. Nayyar Deepak, Indias Exports and Export Policies in 1960, Cambridge University,
Press.

6. Meier G.M., Trade Policy and Development, in Scott Maurice and Deepak Lal (ed.),
Public Policy and Economic Development Essays in Honour of lan Little, Oxford
1990.

7. Nayyar Deepak, Indias Export Performance 1970-85, Underlying Factors and

Constraints, in Robert E.B. Lucas and Gustav F. Pipanek (ed.), Indian Economy
Recent Development and Future Prospects, New Delhi, 1988.

48
 Course 7182 : MANAGEMENT OF INTERNATIONAL BUSINESS OPERATIONS

Time: 3 Hrs. Max. Marks: 100

Objective:

The course intends to acquaint the students with the management of international
business operations of a business firm.

Course Outline:

1. International Business Management: Complexities and issues; Approaches to

international management; Cross-cultural values and business management; Foreign
market entry mode decisions and level of international involvement; International
management orientation; International business management-A strategic perspective.

2. International Planning: Environmental scanning and monitoring; Resource allocation

and portfolio compositions of a global firm; Linkages and synergies among business
units across borders; Locus of decision making; Headquarter subsidiary
relationships in international business enterprises; International management
information system.

3. Organisational and Control Aspects of International Operations : Organisational

design and structure of international companies; Managing communication across
cultures; Co-ordinating and controlling international business operations.

4. International Production and Procurement : International production and location

decisions; Procurement for international operations International sourcing World
class manufacturing and international quality standards; Supply chain management
and global business operations.

5. International Marketing Management : International Market segmentation, targeting

and positioning; International marketing mix planning Product, price, promotion
and distribution decisions.

6. Management of International Financial Operations; International capital budgeting

and portfolio investment decisions; International capital structure decision,
International working capital management, International accounting and taxation
issues.

7. International Human Resource Management: Selection, training and development of

people in international firms; Compensation and reward systems among international
firms; Motivation and leadership in international firms.

8. International Business Negotiations : Process and skills; Management of International

Collaborative Arrangements.

Suggested Readings:

1. Danoes, John D. Radebaugh, Lee H., and Daniel P. Sullivan International

Business: Environment and Operations, 12th ed., Prentice Hall, 2009.

49
2. Griffin, Ricky W. and Pustay, Michael W, International Business: A Managerial
Perspective, Prentice Hall, 2009.

3. Hill, Charles, W.L., International Business, McGraw Hill Company, New York,
2009.

4. Ball, Donald, Wendall H. McCulloch, Miachel Geringer, Michael S. Minor and

Jeanne M. McNett, International Business : The Challenge of Global
Competition, 12th edition, 2009, McGraw Hill Co.

50
 Course 7191 : MANAGEMENT CONTROL AND INFORMATION SYSTEM

Time: 3 Hrs. Max. Marks: 100

Objective:
The objective of this course is to acquaint the students about the concept and application
of management control system in large organizations and to make them familiar with
modern control techniques.

Course Outline :

1. Nature of Control Function. Management Control: Nature and Scope. Strategic

planning: Concept, Organisation goals and strategies. Organisation structure
Position of controller in the organisation structure.

2. Management Control Process: Programming and budgeting. Preparation of functional

budgets and master budget. Budgetary Control: Analysis of variances. Zero base
budgeting. Performance budgeting. Analysing and Reporting.

3. Management Control Structure: Types of responsibility centres. Inter-divisional

transfer pricing and measurement of divisional performance.

4. Uses of variance analysis in cost control. Developments in the area of costing for
control purposes such as Activity Based Costing Concept and uses of ABC in
management control. Activity Based Management.

5. Accounting Information System: Nature and significance. Control reports and follow-
up action. Problems of implementation and administration of Control System.

6. Behavioural aspects of Management Control: Motivation and Morale, goal

congruency, participative management.

7. Recent Developments.

Suggested Readings:

1. Robert N. Anthony and V. Govindrajan, Management Control Systems, 13th ed.,

Richard D. Irwin, 2006.

2. Joseph A. Maciariello and Calvin J. Kirby, Management Control System, 2nd ed.
Prentice Hall, 1994.

3. R.J. Tricker, Management Information and Control System, John Wiley and Sons,
1995.

4. Shyam Sunder, Theory of Accounting and Control, South Western College

Publishing, 1997.

51
 Course 7192: INTERNATIONAL ACCOUNTING

Time: 3 Hrs. Max. Marks: 100

Objective:
The objective of this course is to develop some conceptual knowledge and understanding
of international accounting issues among students. In addition, this course makes
students capable of tackling issues in prevailing regulatory environments.

Course Outline:
1. International Dimensions of accounting and control: Multinational enterprise,
Inter-nationalisation of capital markets, Internationalization of accounting
profession. Operational and conceptual issue.

2. Foreign currency translations, methods and practices.

3. Specific Reporting Issues: Regulatory Disclosure Requirements; Foreign

Operations Disclosure; Social Responsibility Disclosures.

4. Managerial Accounting Issues: Strategic Planning; Management Control Systems;

Performance Evaluation of foreign operations.

5. International Standards and Organisation: Advantages, supporting and deterring

forces; International and Regional Efforts in Standard Setting; International
Standards setting process, Harmonisation; International Accounting Standards
Board; Accounting and Auditing Standards.

6. Financial Statement Analysis of companies and countries differences in

accounting principles, foreign currency statements and Ratio Analysis.

7. Transfer pricing, methods, objectives, strategies.

8. Emerging issues in International Accounting.

Suggested Readings:

1. Radebaugh L. H. and S.J. Gray, International Accounting, and Multinational

Enterprises, John Wiley & Sons, 2002.

2. Sandagaran S.M., International Accounting, South Western, 2001.

3. Gray, S.J., International Accounting and Transnational Decisions, Butterworth,

London, U.K.,

4. Holzer H. Peter, International Accounting, Horper and Row Publishers, New

York.

5. Frederick D.S. Choi and Gary K. Meek, International Accounting, Pearson

Education, 2005

6. Shirin Rathore, International Accounting Prentice Hall of India, 2008.

52
 Course 7201 : INDUSTRIAL ECONOMICS

Time: 3 Hrs. Max. Marks: 100

Objective:
The objective of the course is to acquaint students of economic concepts as applied to
industrial behaviour. The course makes student capable to analyse and take decisions in
respect of a firms or industrys operations.

Course Outline:

1. Scope and Methods of Industrial Economics: Objectives of Industrial Economics,

Firms, Industry and Markets.

2. Industrial and Market Structure: Pattern of Industrial Structure, Industrial inter-

dependence, Structure and performance, determinants of Market-Structure.

3. Economies of size: Economies of size, vertical and horizontal integration,

diversification, economies of scale and scope. Merger, acquisition and take over,
innovation, export led industrialisation.

4. Economies of location and spatial structure. Economics of ownership structure.

5. Economics of Non-Price Decision of firm: Research and Development and

Innovation: R & D expenditure decision, Financing R &D, Relationship between
R & D and valuation, Economics of R & D, Structure of Market and R & D,
Transfer of Technology.

6. Performance measurement: Profitability, Productivity and capacity utilization,

Accounting measure and growth. Perfect and workable competition.

7. State intervention in private sector, legal and institutional framework, competition

policy, public policy and development of corporate sector.

8. Case Studies: Some case studies involving the learning of the course are required
to be discussed.

Suggested Readings:

1. Divine P.J., N. Lee, R.M. Jones and W.J. Tyson, An introduction to industrial
Economics, Anmol Publications, 1991, Copy right George Allen and Unwin
Publications, U.K.

2. Hay, A. Donald and Derek J. Morris, Industrial Economics: Theory and Evidence,
Oxford University Press, 1979.

3. Scherer F.M. and David Ross, Industrial Market Structure and Economic
Performance, Houghton Miffin Company, Boston, 1990.

4. Mukherjee, Dilip (Ed.), Indian Industry, Policies and Performance, Oxford

University, Calcutta, India, 1997.

53
5. Seth, V.K. and A.K. Seth (1994), Dynamics of Labour Absorption in Industry,
Deep and Deep Publication, New Delhi.

6. Koutsoyiannis A., Economics of Non-Price Decision of Firms, Macmillan 1980,

London.

7. Seth, V.K. (1995), Capacity Utilisation Industrial: Theory and Evidence, Deep
and Deep Publisher, New Delhi.

8. Nayyar Deepak, (ed.), Industrial Growth and Stagnation: The Debate in India,
Sameeksha, Trust, Bombay, 1994.

54
 Course 7202 : APPLIED ECONOMETRICS

Time: 3 Hrs. Max. Marks: 100

Objective:
The objective of the course is to acquaint students of the methodology of econometrics
and make them capable of applying it to business problems. The emphasis will be on
application aspects with theoretical understanding.

Course Outline:

1. Basic Concepts: Definition and scope of econometrics; model specification;

desirable qualities of models; evaluating an econometric model; Random
variables, stochastic variables and the stochastic error term; probability
distributions (review); estimators, desirable qualities of a good estimator;
maximum likelihood estimators (definition).

2. The multiple regression model; The 3 variable model; partial regression and
correlation coefficients; assumptions of the classical linear model; Derivation of
Ordinary Least Squares Estimators; Properties of OLS estimators, OLS AS
BLUE; Variances and Standard deviations; Goodness of fit: R-squared and
adjusted R-squared; Tests of significance t and F tests; Hypothesis testing
involving more than one parameter; Forecasting; Evaluation of Forecasts; Mean
Squared error, RMS error.

3. Extensions of the basic linear model: 1) Model transformable to linear form:

Estimation of elasticity by log-linear models; Growth rates by semi-log models;
lin-log models; polynomial regression models (esp quadratic). 2) Qualitative
variables: Qualitative independent variables and dependent variables (into only);
applications of dummy variables; Time dummy, intercept dummy and structural
change.

4. Relaxing the assumptions of the basic linear model: 1) Multicollinearity: Perfect

and imperfect multicollinearity; consequences of multicollinearity, detection and
solution. 2) Heteroscedasticity: Nature and Causes; Consequences; Detection by
graphical analysis of residuals and Parks test; Solution of Heteroscedasticity:
Weighted Lease Squares. 3) Autocorrelation: nature and causes; Consequences;
Detection by graphical analysis and D-W Test, Solution for AR (1) acheme. 4)
Error in measurement. 5) Specification bias. 6) Simultaneous Equation Bias.

5. Estimation and specifications: Demand, Sales, Cost, Production and Consumption

functions.

6. Simultaneous equation system: Identification and Estimation of the model.

7. Case Studies: Case Studies involving estimation single and simultaneous equation
system are required to be discussed.

55
Suggested Readings:

1. Pindyck R.S. and D. Rubinfied, Econometric Theory and Models, McGraw Hill
1991.

2. Gujarati, D.E., Essentials of Econometrics, McGraw Hill, 1992.

3. Koutsoyiannis, A., Theory of Econometrics, 3rd ed. Macmillan.

4. Julia Malden, Application of Econometrics, Hartiage Publishers 1983.

5. Johnston, J., Econometric Methods, McGraw Hill Book Company, New Delhi,
1994.

6. Judge George G. et. al. Introduction to the Theory Practice of Econometric, John
Wiley and sons, New York, 1998.

7. Pesaran M. Hashem and Peter Schmiod (Ed.), Handbook of Applied Econometric,

Vol. I & II Blackwell Publishers.

8. Intricigalor Michael D., Ronal G. Bodkin, Cheng Hsiao, Econometric Models,

Techniques and Applications, Prentice Hall, Upper Saddle River NJ., 1996.

56
 Course 7211 : COMPUTER APPLICATIONS IN BUSINESSS

Time: 3 Hrs. Max. Marks: 100

Objective:
The purpose of this course is to equip the students with fundamental aspects of computers
and communication and their application in Commerce.

Course Outline:

1. Introduction to Data Information, and knowledge and IT. Changing decision making
scenario; Quality of information role of IT in information generation and value
addition.

2. Computer Hardware and Software: Types of computer systems micro, mini,

mainframe, super. Personal Database Management System: Concept of Database
Management System, database Design- Physical and Logical. Data computers-its
main component and configuration. Operating system, Application Software.
Programming Language.

3. Internet and World Wide Web: History and future of Internet. Web client and Web-
Server. Web page and Website. Domain Name System. WWW as a marketplace.
Client side programming and server-side programming.

4. Desktop Application: Important features of Word processing, Presentation, Graphics

and Spreadsheet Application Software. Statistical Packages: for Analysis of Variance
Multi-variate analysis, Factor, Cluster Discriminant and Regression Analysis.

5. Databases Management System: Concept of Database Management System. Database

Design Physical and Logical. Data bases and tables Forms, Queries and Reports.
SQL. Client server Architecture, Distributed Databases.

6. Fundamentals of Networking and Communication: LAN, MAN, WAN, Networking

Topologies Data communication. Broad Band Communication, Wireless Mobile
Communication.

7. Management information system: Transaction processing system (TPS) Traditional

v/s contemporary TPS. Decision support system (DSS). Expert system.

8. Recent developments in Computer Application.

Suggested Readings:

1. Comer, Douglas E. (2007), the Internet Book, New Delhi : PHI Learning Private
Limited).
2. Morley, Deborah and Charles S. parker (2007) Fundamentals of Computers (New
Delhi : Learning India Pvt. Ltd.)
3. Leon a. and Leon M., (2002) Fundamental of Information Technology, Vikas
Software Manuals.
4. Laudon, Kenneth C. and Jane P. Laudon, (2003), Management Information Systems
(New Delhi: Prentice Hall of India).

57
 Course 7212 : E-COMMERCE

Time: 3 Hrs. Max. Marks: 100

Objective:
The purpose of this course is to develop understanding of Web- based Commerce and
equip them to assess e-commerce requirements of a business and develop e-business
plans and to interact with various IT professionals who may be developing e-commerce
applications.

Course Outline:

1. Introduction to Electronic Commerce: Meaning, nature and scope; Business

application of e-commerce; Global trading environment and adopting of e-
commerce, Evolution of World Wide Web. Future of Web.

2. Web-site Design: Web sites as market place; Role of web site in B2C e-commerce;
Web site strategies; Web site design principles; push and pull approaches;
Alternative methods of customer communication such as e-mail, BBA; E-mail
etiquette and e-mail security.

3. Business Models of E-Commerce; B2B, B2C, B2G and other models of e-

commerce; Applications of e-commerce to supply chain management; Product and
service digitisation; Remote servicing, procurement and online marketing and
advertising; Applications to Customer Relationship Management.

4. Business to Consumer E-Commerce Applications: Cataloging, Order planning and

order generation; Cost estimation ad pricing; Order receipt and accounting; Order
selection and prioritisation; Order scheduling, fulfilling and delivery, Order billing,
Post sales services.

5. Business to Business E-Commerce: Need and alternative models of B2B e-

commerce; Using public and private computer networks for B2B trading; EDI and
paperless trading; characteristic features of EDI service arrangement; Internet based
EDI; EDI architecture and standards; Vans; Costs of EDI infrastructure; Reasons
for slow acceptability of EDI for trading; E-marketing-Traditional web promotion;
Web counters; Web advertisements. XML, XML-EDI and its application.

6. Electronic Payment System: Types of payment systems e-cash and currency

servers, e-cheques, credit cards, smart cards; electronic purses and debit cards;
Operational, credit and legal risk of e-payment, Risk management options for e-
payment systems, Set standards.

7. Security Issues in E-Commerce: Risks of e-commerce Types and sources of

threats, Protecting electronic commerce assets and intellectual property; Firewalls;
Client server network security; Data and message security; Security tools; Digital
identity and electronic signature; Encryption and concepts of public and private key
infrastructure; Risk management approach to e-commerce security.

8. Environment of E-Commerce: Issues regarding language, culture and infrastructure,

Legal environment-borders and jurisdiction, contracting and contract enforcement;
58
 International cyber laws cyber laws Aims and salient Provisions; Cyber laws in
India and their limitations; Taxation and e-commerce, Ethical Issues in e-
commerce.

9. Statistical Packages: Use of specific packages in areas like Multiple Regression,

ANOVA, Factor Analysis, Discriminant Analysis, Con-joint analysis. Small sample
tests such as, F-test and Chi-Square test.

Suggested Readings:
1. Laudon, Kenneth C. and Carol Guercio Traver (2002) E-commerce: business,
technology, society. (New Delhi : Pearson Educatin).

2. Awad, Elias M. (2007), Electronic Commerce: From Vision to Fulfillment (New

Delhi : Pearson Education).

3. Kalakota, Ravi and Marcia Robinson (2001). Business 2.0: Roadmap for Success
(new Delhi : Pearson Education).

4. Smith, P.R. and Dave Chaffey (2005), eMarketing eXcellence; The Heart of
eBusiness (UK : Elsevier Ltd.)

59
 Course 7221 : INSURANCE MANAGEMENT

Time: 3 Hrs. Max. Marks: 100

Objective:
This course aims at a familarising the participants with the concept of insurance, the risk
and its management, various insurance policies and their structure along with the legal
dimensions involved. This course also aims at providing the knowledge of Insurance
Companys Management.

Course Outline:

1. Conceptual Framework: Risk , Peril and hazard, classification and burden of risk.
Insurance as a device to hedge risk. Elements of insurable risk. Development life.
Functions of Insurer, Government as Insurer and a regular. Structure of Indian
Insurance Industry.

2. Principles and Practices of General Insurance: Meaning, Functions and Scope of Fire,
Engineering, Accident, Marine and Aviation Insurance. Fire Insurance Types of
Policies Floating Policies and Declaration Policies; Endorsements and Clauses
fire Protection System, Discounts Special Rating of Large Industrial Risks.
Industrial Risk Insurance. Consequential Loss Insurance Standard Consequential
Loss Policy Form Conditions. Engineering Insurance: Machinery Breakdown
Insurance Contractors All risks Insurance and various other policies
Miscellaneous Annual Policies Advance Loss of Profits Insurance. Motor
Insurance type of : Vehicles and their Policies Rules & Regulations Policy
Forms. Public Liability Policy: professional Indemnities Employers Liability
Insurance. Personal Accident : Scope of Various covers. Miscellaneous (Accident)
Insurance: Fidelity Guarantees and Bonds Burglary Insurance Money-in-transit
Insurance, Bankers Indemnity Insurance and other important insurance covers.
Aviation insurance: Special Features types of Cover, Marine Insurance including
Inland Rail/Road Transit insurance.

3. Life and Health Insurance: Life Insurance and annuities broad classification of Life
insurances, special purpose policies; Family income, Family maintenance, Family
policy, Joint Life Policies, Classes of life insurance, Health Insurance: Medical
Insurance Types of Health Insurance Coverages, types of losses covered. Health
insurance contract. Buying a health insurance policy.

4. Legal frame work of Insurance: Insurance and Law of Contracts, characteristics of an

Insurance Contract, Interpretation of the Contract, Doctrine of informal Warranties
and beneficent interpretation, Exclusion of Coverages.

5. Organisation and Administration of Insurance: Management Organisation:

Departmentalisation, marketing, Claims, and loss control, underwriting and pricing of
insurance, retention and re-insurance; Financial Structure, reserves of property and
liabilities of insurer, earned surplus and profitability, Insurers Investments, Financial
reporting.

Suggested Readings:

1. W.A. Dinsdale, Elements of Insurance, Pitaman, 1971.

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2. Dorfman Marks S., Introduction to Risk Management and Insurance, 5th Edition,
Prentice Hall Inc, Englewood Cliffs N.J.

3. Nicholas Legh Jones, John Birds and David Owen, MacGillivray on Insurance
Law, 11th Edition, Sweet & Maxwell, London., 2008.

4. Denis Riley, Consequential Loss Insurance and Claims, 4th edition, London: Sweet
& Maxwell, 1977.

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 Course 7222 : ACTUARIAL PRACTICE

Time: 3 Hrs. Max. Marks: 100

Objective:
The purpose of this course is to equip the student with the principles and techniques of
actuarial practice. The paper requires at least a prior general knowledge of mathematics
and statistics.

Course Outline:

1. Basic Mathematics: Basic functions, Annuities-certain, Loans repayable by

instalments, Simple methods of determining the rate of interest in a transaction,
Capital redemption assurance, Valuation of simple loans and debentures.

2. Life Contingencies: Mortality tables, Elementary functions, the central death rate,
Single life annuities and assurances, Commutation columns, Temporary and deferred
annuities and assurances, Conversion tables, Special annuities and assurances,
Periodical payments, Complete annuities, Policy value, Select and other tables.

3. Joint-life Annuities and Assurances: Value of and premiums for joint-life and
contingent annuities and assurances.

Suggested readings:

1. Donald D.W.A. Compound Interest and Annuities Certain, 2nd Ed., Cambridge
[Eng.] Published for the Institute of Actuaries and the Faculty of Actuaries at the
University Press, 1970.

2. R.E. Underwood, The Elements of Actuarial Science, 4th Edition, Pitman.

3. Harry Freeman, Mathematics for Actuarial Students, Cambridge at the University

Press. 1949.

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 M.Com. Course : Comparative Statement of Existing and Revised M.Com. Programmes

M.Com. Course (Existing Programme) M.Com. Course (Revised Programme)

Part I Marks Duration Part Semester Marks Duration

(Hours) (Hours)
Compulsory Courses
411 Organisation Theory and Behaviour 75 3 6101 Organisation Theory and Behaviour I I 100 3
412 Business Environment 75 3 6202 Business Environment I II 100 3
413 Economics Analysis 75 3 6103 Economics Analysis I I 100 3
414 Statistical Analysis 75 3 6102 Statistical Analysis I I 100 3
415 Quantitative Techniques for Business 75 3 6203 Quantitative Techniques for Business I II
Decisions Decisions
416 Managerial Accounting 75 3 6201 Managerial Accounting I II 100 3
417 Financial Management and Policy 75 3 6104 Financial Management and Policy I I 100 3
418 Marketing Management 75 3 6204 Marketing Management I II 100 3

Part II
Compulsory Courses
421 Strategic Management 75 3 6301 Strategic Management II III 100 3
422 Accounting Theory and Practice 75 3 6302 Accounting Theory and Practice II III 100 3
423 Human Resource Management 75 3 6402 Human Resource Management II IV 100 3
424 International Business 75 3 6401 International Business II IV 100 3
Optional Courses
Optional Group 1
- Paper 1 75 3 Elective 1 (Paper 1) II III 100 3
- Paper 2 75 3 Elective 2 (Paper 1) II III 100 3
Optional Group 2
- Paper 1 75 3 Elective 1 (Paper 2) II IV 100 3
- Paper 2 75 3 Elective 2 (Paper 2) II IV 100 3

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Optional Papers Marks Duration Elective Papers Part Semester Marks Duration
(Hours) (Hours)
Any two groups from the following electives to be selected at the commencement of M. Com. Part II - Semester
Each student shall be required to choose any two groups from the following III. While the first paper of each of the selected groups will be taught in Semester III, the second paper of each of
groups: the selected groups will be taught in Semester IV.
Group EA - Accounting Group J: Accounting
425 Management Control and Information 75 3 7191 Management Control and Information II III 100 3
System System
426 International Accounting 75 3 7192 International Accounting II IV 100 3

Group EE - Applied Economics Group K: Applied Economics

427 Industrial Economics 75 3 7201 Industrial Economics II III 100 3
428 Applied Econometrics 75 3 7202 Applied Econometrics II IV 100 3

Group EC-Computer Application and Information Group L: Computer Application and

Technology Information Technology
429 Computer Application in Business 75 3 7211 Computer Applications in Business II III 100 3
430 E-Commerce 75 3 7212 E-Commerce II IV 100 3

Group EF1 Finance - I Group A: Finance I

431 Financial Market and Institutions 75 3 7101 Financial Market and Institutions II III 100 3
432 Security Analysis and Portfolio 75 3 7102 Security Analysis and Portfolio II IV 100 3
Management Management

Group EF2 Finance - 2 Group B: Finance - II

433 Project Management and Financial 75 3 7111 Project Management and II III 100 3
Services Financial Services
434 International Financial Management 75 3 7112 International Financial Management II IV 100 3

Group EH1 - Human Resource Management I Group G: Human Resource Management - I

435 Human Resource Development 75 3 7161 Human Resource Development II III 100 3
436 Training and Development 75 3 7162 Training and Development II IV 100 3

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EH2 - Human Resource Management - 2 Group H:Human Resource Management II
437 Industrial Relations 75 3 7171 Industrial Relations II III 100 3
438 Management of Transformation 75 3 7172 Management of Transformation II IV 100 3
Marks Duration Part Semester Marks Duration
(Hours) (Hours)
Group EI-Insurance Group M: Insurance
439 Insurance Management 75 3 7221 Insurance Management II III 100 3
440 Actuarial Practice 75 3 7222 Actuarial Practice II IV 100 3

Group EIB-International Business Group I: International Business

441 Indias Foreign Trade and Investment 75 3 7181 Indias Foreign Trade and Investment II III 100 3
442 Management of International Business 75 3 7182 Management of International Business II IV 100 3
Operations Operations

Group EM1 - Marketing I Group C: Marketing - I

443 International Marketing 75 3 7121 International Marketing II III 100 3
444 Marketing Research 75 3 7122 Marketing Research II IV 100 3

Group EM2 Marketing - 2 Group D: Marketing - II

445 Advertising and Sales Management 75 3 7131 Advertising and Sales Management II III 100 3
446 Consumer Behaviour 75 3 7132 Consumer Behaviour II IV 100 3

Group ET - Taxation Management Group E: Taxation Management

447 Principles and Practice of Taxation and 75 3 7142 Principles and Practice of Taxation and Indian Tax II III 100 3
Indian Tax System System
448 Corporate Tax Planning 75 3 7141 Corporate Tax Planning II IV 100 3

Group EL - Corporate and Industrial Laws Group F: Corporate and Industrial Laws
449 Corporate Law 75 3 7151 Corporate Law II III 100 3
450 Industrial Law 75 3 7152 Industrial Law II IV 100 3

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