4/3/2017 ExceltoMySQL:AnalyticTechniquesforBusinessDukeUniversity|Coursera

Excel to MySQL: Analytic Techniques for Business Specialization

Enroll
Started Apr 03

Excel to MySQL: Analytic Techniques for

Business Specialization
Turn Data Into Value. Drive business process change by identifying & analyzing key metrics in
4 industry-relevant courses.

About This Specialization

Formulate data questions, explore and visualize large datasets,

and inform strategic decisions.
In this Specialization, youll learn to frame business challenges as data questions. Youll use powerful tools and methods such as Excel, Tableau,
and MySQL to analyze data, create forecasts and models, design visualizations, and communicate your insights. In the nal Capstone Project,
youll apply your skills to explore and justify improvements to a real-world business process.

The Capstone Project focuses on optimizing revenues from residential property, and Airbnb, our Capstones ocial Sponsor, provided input on
the project design. Airbnb is the worlds largest marketplace connecting property-owner hosts with travelers to facilitate short-term rental
transactions. The top 10 Capstone completers each year will have the opportunity to present their work directly to senior data scientists at
Airbnb live for feedback and discussion.

Created by:

Industry Partners:

5 courses Projects Certicates

Try for Free

Enroll and get full access to every course in the
Specialization for 7 days. Cancel any time.

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Enroll

Courses

Beginner Specialization. No prior experience required.

COURSE 1

Business Metrics for Data-Driven Companies

Current session: Apr 3 May 7.

Commitment 4 weeks, 3-5 hours per week

Subtitles English, Chinese (Simplied)

About the Course

In this course, you will learn best practices for how to use data analytics to make any company more competitive and more protable.
You will be able to recognize the most critical business metrics and distinguish them from mere data.

Youll get a clear picture of the vital but dierent roles business analysts, business data analysts, and data scientists each play in various
types of companies. And youll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs.

Finally, you will be able to use a checklist provided in the course to score any company on how eectively it is embracing big data
culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. Youll
understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies.

Hide Details

WEEK1

AboutThisSpecializationandCourse
The Coursera Specialization: Excel to MySQL: Analytic Techniques for Business, is about how 'Big Data' interacts with business, and how
to use data analytics to create value for businesses. This specialization consists of four courses and a nal Capstone Project, where you
will apply your skills to real-world business process. You will learn to perform sophisticated data-analysis functions using powerful
software tools such as Microsoft Excel, Tableau, and MySQL. To learn more, watch the video and review the specialization overview
document we provided. In the rst course of the specialization: Business Metrics for Data-Driven Companies, you will be able to:
learn best practices for using data analytics to make any company more competitive and more protable;
learn to recognize the most critical business metrics and distinguish those from mere data;
get a clear picture of the vital but dierent roles business analysts, business data analysts, and data scientists each play in various
types of companies; and
know exactly the skills required to be hired for, and succeed at, these high-demand jobs.
Finally, using a 20-item checklist for evaluating a business, you'll score any company on how eectively it is embracing big data culture.
Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. Youll
understand why these companies are so disruptive, and how they use data-analytics techniques to out-compete traditional companies.
To get started, please begin with the video 'About This Specialization.' I hope you enjoy this week's materials!

Video AboutThisSpecialization

Reading SpecializationOverview

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Video Introduction

Reading CourseOverview

Reading FeedbackSurveyInformation

IntroducingBusinessMetrics
Welcome! This week we will explore business metrics - the critical numbers that help companies gure out how to survive and thrive.
Inside every pile of data is a vital metric trying to get out!By the end of this week, you will be able to:
distinguish business metrics from mere business data;
identify critical business metrics such as cash ow, protability, and online retail marketing metrics;
distinguish revenue, protability and risk metrics; and
distinguish traditional from dynamic metrics.
Included in this weeks course materials is a Cash Flow and P&L statement for Eggers Roast Coee, as a supplemental document, so be
sure to review it carefully and refer to the glossary for key information.

Video MetricsHelpUsAsktheRightQuestions

Video DistinguishingRevenue,Profitability,andRiskMetrics

Video DistinguishingTraditionalandDynamicMetrics

Reading Egger'sRoastCoffeeCashFlowandP&LStatements

Video EggersRoastCoffeeCaseStudyPart1Definitions

Video EggersRoastCoffeeCaseStudyPart2HowaProfitable,GrowingCompanycangoBankrupt

Video RevenueMetricsTraditionalEnterpriseSalesFunnel

Video RevenueMetricsAmazon.comasaLeadingExampleofUseofDynamicMetricsPart1

Video RevenueMetricsAmazon.comasaLeadingExampleofUseofDynamicMetricsPart2

Video Profitability/EfficiencyMetrics:InventoryManagement

Video Profitability/EfficiencyMetrics:HotelRoomOccupancyOptimization

Video RiskMetrics:LeverageandReputationalRisk

Quiz BusinessMetrics

Reading FeedbackSurvey

WEEK2

WorkingintheBusinessDataAnalyticsMarketplace
Welcome! This week, we will meet some great people - all former students of mine - now working at super-interesting and exciting jobs
as business analysts, business data analysts, or data scientists. Well explore what they do, how their role relates to big data, and the
skills they needed to get hired! Our hope is this information will give you a better understanding of the type of data-related job you
might apply for once you've completed this specialization, and a sense of the type of company you would nd most appealing to work
for.By the end of this week, you will be able to:
dierentiate among dierent job roles within a company that work with data;
identify how each role works with data; and
describe the skills required to perform each job role.
You will dierentiate how dierent types of companies relate to big data culture, and rank any company according to a 20-item
checklist. You will also learn to dierentiate how dierent types of companies relate to big data culture. Included in this weeks
materials is a 20-item checklist to rank companies. This week also includes in-video polls so you can see how others are ranking their
businesses.

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Video RolesandCompaniesasTheyRelatetoBigData

Video TheBusinessAnalyst

Video AnInterviewwithBusinessAnalystShambhaviVashishtha

Video DistinguishingtheBusinessDataAnalystandBusinessAnalystRoles

Video AnInterviewwithBusinessDataAnalystTiffanyYu

Reading SummaryofJobRequirementsforDataCentricRoles

Video TheDataScientist

Video AnInterviewwithDataScientistDaiLi

Video TheSeniorSoftwareEngineer

Video Overviewof5TypesofCompaniesasTheyRelatetoBigData

Video TraditionalStrategicBusinessConsulting

Video BricksandMortarCompanies

Video BarnesandNobleCaseStudy

Reading 20ItemChecklistforEvaluatingABusiness

Video StrategicBusinessConsultingFocusonSoftware/ITSystemsIntegration

Video HardwareandSoftwareCompanies

Video DigitalCompanies

Quiz WorkingintheBusinessDataAnalyticsMarketplace

Reading FeedbackSurvey

WEEK3

GoingDeeperintoBusinessMetrics
Welcome! This week were going to go deeper into the critically-important metrics for web marketing - metrics every type of business
needs to understand in order to survive. Well dive into the 'vertical' market of nancial services - where digital companies are
threatening to take away the market from traditional 'brick-and- mortar' companies.By the end of this week, you will be able to:
Identify critical business metrics for all companies engaged in web-based marketing; and
identify critical business metrics for nancial services companies.
Youll nd additional website links that expand some of the course materials covered in this weeks video lectures.

Video WebMarketingMetrics

Video WebMarketingAdWordMetrics

Video WebMarketingSegmentation

Reading LinksCitedInAdWordsMetricVideo

Video FinancialServicesMetricsMoneyManagementandInvesting

Video TheEquivalenceofDifferentReturnsTheSharpeRatio

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Video FourTypesofMoneyManagersandTheirPerformanceMetrics

Video VentureCapitalandPrivateEquityInvestors

Quiz GoingDeeperintoBusinessMetrics

Reading FeedbackSurvey

WEEK4

ApplyingBusinessMetricstoaBusinessCaseStudy
This week contains the nal course assignment, a peer assessment in which you will identify business metrics of interest in a case
example, describe those metrics, and propose a business process change that could be supported by the metric chosen.

Reading ALookAhead

Peer Review ArticulatingBusinessMetricsinaBusinessCaseStudy

Reading Feedbacksurvey

COURSE 2

Mastering Data Analysis in Excel

Current session: Apr 3 May 21.

Commitment 6 weeks, 8-10 hours per week

Subtitles English

About the Course

Important: The focus of this course is on math - specically, data-analysis concepts and methods - not on Excel for its own sake. We use
Excel to do our calculations, and all math formulas are given as Excel Spreadsheets, but we do not attempt to cover Excel Macros, Visual
Basic, Pivot Tables, or other intermediate-to-advanced Excel functionality.

This course will prepare you to design and implement realistic predictive models based on data. In the Final Project (module 6) you will
assume the role of a business data analyst for a bank, and develop two dierent predictive models to determine which applicants for
credit cards should be accepted and which rejected. Your rst model will focus on minimizing default risk, and your second on
maximizing bank prots. The two models should demonstrate to you in a practical, hands-on way the idea that your choice of business
metric drives your choice of an optimal model.

The second big idea this course seeks to demonstrate is that your data-analysis results cannot and should not aim to eliminate all
uncertainty. Your role as a data-analyst is to reduce uncertainty for decision-makers by a nancially valuable increment, while
quantifying how much uncertainty remains. You will learn to calculate and apply to real-world examples the most important uncertainty
measures used in business, including classication error rates, entropy of information, and condence intervals for linear regression.

All the data you need is provided within the course, all assignments are designed to be done in MS Excel, and you will learn enough
Excel to complete all assignments. The course will give you enough practice with Excel to become uent in its most commonly used
business functions, and youll be ready to learn any other Excel functionality you might need in the future (module 1).

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The course does not cover Visual Basic or Pivot Tables and you will not need them to complete the assignments. All advanced concepts
are demonstrated in individual Excel spreadsheet templates that you can use to answer relevant questions. You will emerge with
substantial vocabulary and practical knowledge of how to apply business data analysis methods based on binary classication (module
2), information theory and entropy measures (module 3), and linear regression (module 4 and 5), all using no software tools more
complex than Excel.

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WEEK1

AboutThisCourse
This course will prepare you to design and implement realistic predictive models based on data. In the Final Project (module 6) you will
assume the role of a business data analyst for a bank, and develop two dierent predictive models to determine which applicants for
credit cards should be accepted and which rejected. Your rst model will focus on minimizing default risk, and your second on
maximizing bank prots. The two models should demonstrate to you in a practical, hands-on way the idea that your choice of business
metric drives your choice of an optimal model.The second big idea this course seeks to demonstrate is that your data-analysis results
cannot and should not aim to eliminate all uncertainty. Your role as a data-analyst is to reduce uncertainty for decision-makers by a
nancially valuable increment, while quantifying how much uncertainty remains. You will learn to calculate and apply to real-world
examples the most important uncertainty measures used in business, including classication error rates, entropy of information, and
condence intervals for linear regression. All the data you need is provided within the course, and all assignments are designed to be
done in MS Excel. The course will give you enough practice with Excel to become uent in its most commonly used business functions,
and youll be ready to learn any other Excel functionality you might need in future (module 1). The course does not cover Visual Basic or
Pivot Tables and you will not need them to complete the assignments. All advanced concepts are demonstrated in individual Excel
spreadsheet templates that you can use to answer relevant questions. You will emerge with substantial vocabulary and practical
knowledge of how to apply business data analysis methods based on binary classication (module 2), information theory and entropy
measures (module 3), and linear regression (module 4 and 5), all using no software tools more complex than Excel.

Video AboutThisSpecialization

Reading SpecializationOverview

Reading CourseOverview

Video IntroductiontoMasteringDataAnalysisinExcel

Reading FeedbackSurveyInformation

ExcelEssentialsforBeginners
In this module, will explore the essential Excel skills to address typical business situations you may encounter in the future. The Excel
vocabulary and functions taught throughout this module make it possible for you to understand the additional explanatory Excel
spreadsheets that accompany later videos in this course.

Reading TipsforSuccess

Video IntroductiontoUsingExcelinthisCourse

Video BasicExcelVocabularyIntrotoCharting

Video ArithmeticinExcel

Video FunctionsonIndividualCells

Video FunctionsonaSetofNumbers

Video FunctionsonOrderedPairsofData

Video SortingDatainExcel

Video IntroductiontotheSolverPlugin

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Practice Quiz ExcelEssentialsPractice

Quiz ExcelEssentials

Reading FeedbackSurvey

WEEK2

BinaryClassification
Separating collections into two categories, such as buy this stock, dont but that stock or target this customer with a special oer, but
not that one is the ultimate goal of most business data-analysis projects. There is a specialized vocabulary of measures for comparing
and optimizing the performance of the algorithms used to classify collections into two groups. You will learn how and why to apply
these dierent metrics, including how to calculate the all-important AUC: the area under the Receiver Operating Characteristic (ROC)
Curve.

Reading TipsforSuccess

Video IntroductiontoBinaryClassification

Video BombersandSeagulls:ConfusionMatrix

Video CostsDetermineOptimalThreshold

Video CalculatingPositiveandNegativePredictiveValues

Video HowtoCalculatetheAreaUndertheROCCurve

Video BinaryClassificationwithMorethanOneInputVariable

Practice Quiz BinaryClassification(practice)

Quiz BinaryClassification(graded)

Reading FeedbackSurvey

WEEK3

InformationMeasures
In this module, you will learn how to calculate and apply the vitally useful uncertainty metric known as entropy. In contrast to the more
familiar probability that represents the uncertainty that a single outcome will occur, entropy quanties the aggregate uncertainty of
all possible outcomes. The entropy measure provides the framework for accountability in data-analytic work. Entropy gives you the
power to quantify the uncertainty of future outcomes relevant to your business twice: using the best-available estimates before you
begin a project, and then again after you have built a predictive model. The dierence between the two measures is the Information
Gain contributed by your work.

Reading TipsforSuccess

Video QuantifyingtheInformationalEdge

Video ProbabilityandEntropy

Video EntropyofaGuessingGame

Video DependenceandMutualInformation

Practice Quiz UsingtheInformationGainCalculatorSpreadsheet(practice)

Video TheMontyHallProblem

Video LearningfromOneCoinToss,Part1

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Video LearningFromOneCoinToss,Part2

Quiz InformationMeasures(graded)

Reading FeedbackSurvey

WEEK4

LinearRegression
The Linear Correlation measure is a much richer metric for evaluating associations than is commonly realized. You can use it to quantify
how much a linear model reduces uncertainty. When used to forecast future outcomes, it can be converted into a point estimate plus
a condence interval, or converted into an information gain measure. You will develop a uent knowledge of these concepts and the
many valuable uses to which linear regression is put in business data analysis. This module also teaches how to use the Central Limit
Theorem (CLT) to solve practical problems. The two topics are closely related because regression and the CLT both make use of a
special family of probability distributions called Gaussians. You will learn everything you need to know to work with Gaussians in these
and other contexts.

Reading TipsforSuccess

Video IntroducingtheGaussian

Video IntroductiontoStandardization

Video StandardNormalProbabilityDistributioninExcel

Video CalculatingProbabilitiesfromZscores

Video CentralLimitTheorem

Video AlgebrawithGaussians

Video MarkowitzPortfolioOptimization

Practice Quiz TheGaussian(practice)

Video StandardizingxandyCoordinatesforLinearRegression

Video StandardizationSimplifiesLinearRegression

Video ModelingErrorinLinearRegression

Video InformationGainfromLinearRegression

Practice Quiz RegressionModelsandPIG(practice)

Quiz ParametricModelsforRegression(graded)

Reading FeedbackSurvey

WEEK5

AdditionalSkillsforModelBuilding
This module gives you additional valuable concepts and skills related to building high-quality models. As you know, a model is a
description of a process applied to available data (inputs) that produces an estimate of a future and as yet unknown outcome as output.
Very often, models for outputs take the form of a probability distribution. This module covers how to estimate probability distributions
from data (a probability histogram), and how to describe and generate the most useful probability distributions used by data
scientists. It also covers in detail how to develop a binary classication model with parameters optimized to maximize the AUC, and how
to apply linear regression models when your input consists of multiple types of data for each event. The module concludes with an
explanation of over-tting which is the main reason that apparently good predictive models often fail in real life business settings. We
conclude with some tips for how you can avoid over-tting in you own predictive model for the nal project and in real life.

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Video DescribingHistogramsandProbabilityDistributionsFunctions

Video SomeImportantandFrequentlyEncounteredPDFs

Reading AUCCalculatorExplanationandSpreadsheet

Video LinearRegressionwithMorethanOneInputVariable

Video UnderstandingWhyOverfittingHappens

Quiz Probability,AUC,andExcelLinestFunction

Reading FeedbackSurvey

WEEK6

FinalCourseProject
The nal course project is a comprehensive assessment covering all of the course material, and consists of four quizzes and a peer
review assignment. For quiz one and quiz two, there are learning points that explain components of the quiz. These learning points will
unlock only after you complete the quiz with a passing grade. Before you start, please read through the nal project instructions. From
past student experience, the nal project which includes all the quizzes and peer assessment, takes anywhere from 10-12 hours.

Reading FinalProjectInformation

Video FinalProjectInformation:Part1

Quiz Part1:BuildingyourOwnBinaryClassificationModel

Reading SummaryofLearningPointsforFinalProject:Quiz1

Video FinalProjectInformation:Part2

Quiz Part2:ShouldtheBankBuyThirdPartyCreditInformation?

Reading SummaryofLearningPointsforFinalProject:Quiz2

Quiz Part3:ComparingtheInformationGainofAlternativeDataandModels

Quiz Part4:ModelingProfitabilityInsteadofDefault

Peer Review Part5:ModelingCreditCardDefaultRiskandCustomerProfitability

Reading FeedbackSurvey

COURSE 3

Data Visualization and Communication with Tableau

Current session: Apr 3 May 14.

Commitment 5 weeks, 6-8 hours per week

Subtitles English

About the Course

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About the Course

One of the skills that characterizes great business data analysts is the ability to communicate practical implications of quantitative
analyses to any kind of audience member. Even the most sophisticated statistical analyses are not useful to a business if they do not
lead to actionable advice, or if the answers to those business questions are not conveyed in a way that non-technical people can
understand.

In this course you will learn how to become a master at communicating business-relevant implications of data analyses. By the end,
you will know how to structure your data analysis projects to ensure the fruits of your hard labor yield results for your stakeholders.
You will also know how to streamline your analyses and highlight their implications eciently using visualizations in Tableau, the most
popular visualization program in the business world. Using other Tableau features, you will be able to make eective visualizations that
harness the human brains innate perceptual and cognitive tendencies to convey conclusions directly and clearly. Finally, you will be
practiced in designing and persuasively presenting business data stories that use these visualizations, capitalizing on business-tested
methods and design principles.

Hide Details

WEEK1

AboutthisSpecializationandCourse
The Coursera Specialization: Excel to MySQL: Analytic Techniques for Business, is about how 'Big Data' interacts with business, and how
to use data analytics to create value for businesses. This specialization consists of four courses and a nal Capstone Project, where you
will apply your skills to a real-world business process. You will learn to perform sophisticated data-analysis functions using powerful
software tools such as Microsoft Excel, Tableau, and MySQL. To learn more, watch the video and review the specialization overview
document we provided.

In the third course of the specialization: Data Visualization and Communication with Tableau, you will learn how to communicate
business-relevant implications of data analyses.

Specically, you will:

craft the right questions to ensure your analysis projects succeed;

leverage questions to design logical and structured analysis plans;
create the most important graphs used in business analysis and transform data in Tableau;
design business dashboards with Tableau;
tell stories with data;
design eective slide presentations to showcase your data story; and
deliver compelling business presentations.
By the end of this course, you will know how to structure your data analysis projects to ensure the fruits of your hard labor yield results
for your stakeholders. You will also know how to streamline your analyses and highlight their implications eciently using visualizations
in Tableau, the most popular visualization program in the business world. Using other Tableau features, you will be able to make
eective visualizations that harness the human brains innate perceptual and cognitive tendencies to convey conclusions directly and
clearly. Finally, you will be practiced in designing and persuasively presenting business data stories that use these visualizations,
capitalizing on business-tested methods and design principles by completing a nal peer assessed project recommending a business
process change.

To get started, please begin with the video 'About This Specialization.'

I hope you enjoy this week's materials!

Video AboutthisSpecialization

Reading SpecializationOverview

Video WelcometotheCourse!

Reading CourseOverview

Reading FAQ(FrequentlyAskedQuestions)

Reading SpecialThanks!

Reading AbouttheCourseTeam

Reading FeedbackSurveyInformation

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AskingThe"RightQuestions"
Welcome! This week, you will learn how data analysts ask the right questions to ensure project success. By the end of this week, you will
be able to:

Craft the right questions to ensure your analysis projects succeed

Leverage questions to design logical and structured analysis plans
Remember to refer back to the Additional Resources reading: Identifying and Eliciting Information from Stakeholders). In addition, you
will complete a graded quiz.

As always, if you have any questions, post them to the Discussions.

To get started, please begin with the video Tips for Becoming a Data Analyst.

I hope you enjoy this week's materials!

Video TipsforBecomingaDataAnalyst

Video AskingtheRightQuestions

Video RockProjects

Video S.M.A.R.T.Objectives

Video ListeningtoStakeholdersDuringElicitation

Video StakeholderExpectationsMatter

Reading Week1AdditionalResources

Reading SPAPGraphic

Video UsingSPAPstoStructureYourThinking,Part1

Video UsingSPAPstoStructureYourThinking,Part2

Quiz Week1Quiz

Reading FeedbackSurvey

WEEK2

DataVisualizationwithTableau
Welcome to week 2! This week you'll install Tableau Desktop to learn how visualizing data helps you gure out what your data mean
eciently, and in the process of doing so, helps you narrow in on what factors you should take into consideration in your statistical
models or predictive algorithms. Over the next two weeks, were going to learn how to use Tableau to implement this type of
visualization and to help you nd, and communicate, answers to business questions, as well as work with the Tableau functions that all
data analysts should be familiar with. You will learn to install Tableau Desktop and learn to use the program by working with two data
sets. In addition, through a series of practice exercises, you will use a data set to do example analyses and to answer specic sample
questions about salaries for certain data-related jobs across the United State. Then for graded exercises, you will use a dierent data
set to work out analyses and questions that will require you to directly apply the Tableau skills you have acquired through practice.
By the end of this week, you will be able to:

Create the most important graphs used in business analysis and transform data in Tableau
Once you have watched the "Why Tableau" video, review the "Written Instructions to install Tableau Desktop" and install the software.
Remember to refer back to the Salary Data Set and to the Dognition Data Set resources posted on the course site this week. You will
also complete a graded quiz at the end of the week.

As always, if you have any questions, post them to the Discussions.

To get started, please begin with the video Use Data Visualization to Drive Your Analysis" and then review the "Written Instructions to
install Tableau Desktop.

I hope you enjoy this week's materials!

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Video UseDataVisualizationtoDriveYourAnalysis

Video WhyTableau?

Reading WrittenInstructionstoInstallTableauDesktop

Video MeetYourSalaryData

Video MeetYourDognitionData

Video OurAnalysisPlan

Reading SalaryDataSet,Description,andAnalysisPlan

Reading DognitionDataSet,Description,andAnalysisPlan

Video SalariesofDataRelatedJobs:YourFirstGraph

Video FormattingandExportingYourFirstGraph

Video DiggingDeeperUsingtheRowsandColumnsShelves

Reading TheEffectsofOutliersVideo

Video UnderstandingtheMarksCard

Video RemovingOutliersUsingScatterplotandFilteringandGroups

Video AnalyzingDataRelatedSalariesinDifferentStatesUsingFilteringandGroups

Video WhentoUseLineGraphs

Video DatesasHierarchicalDimensionsorMeasures

Video AnalyzingDataRelatedSalariesOverTimeUsingDateHierarchies

Video AnalyzingDataRelatedSalariesOverTimeUsingTrendLines

Video AnalysingDataRelatedSalariesOverTimeUsingBoxPlots

Reading IntroductiontoLinearRegression

Reading Week2PracticeExercises

Quiz Week2Quiz

Reading FeedbackSurvey

WEEK3

DynamicDataManipulationandPresentationinTableau
Welcome to week 3! This week you'll continue learning how to use Tableau to answer data analysis questions. You will learn how to use
Tableau to both nd, and eventually communicate answers to business questions. You'll learn about the process of elicitation, and learn
how to ensure your data story is not undermined by overgeneralization or bias and how to format your data charts to begin creating a
compelling data story. By the end of this week, you will be able to:
Write calculations and equations in Tableau
Publish online business dashboards with Tableau.
Remember to refer to the additional resources for this week: Examples of Tableau Dashboards and Stories and "Using Tableau
Dashboards When You Don't Have To."

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You will also complete a graded quiz.

As always, if you have any questions, post them to the Discussions.

To get started, please begin with the video Customizing and Sharing New Data in Tableau.

I hope you enjoy this week's materials!

Video CustomizingandSharingNewDatainTableau

Reading DataSetsNeededinWeek3

Video TableauCalculationTypes

Video HowtoWriteCalculations

Video CalculationsthatMakeFilteringMoreEfficient

Video IdentifyingCompaniesthatPayLessthanthePrevailingWage

Video BlendingPriceParityDatawithOurSalaryData

Video AdjustingDatarelatedSalariesforCostofLiving

Video CalculatingWhichStatesHavetheTopAdjustedSalarieswithinJobSubcategories

Video UsingParameterstoDefineTopStates

Video CalculatingWhichCompaniesHavetheTopAdjustedSalarieswithinJobSubcategories

Video DesigningaDashboardtoDetermineWhereYoushouldApplyforDatarelatedJob

Video VisualStoryPointsinTableau

Reading Week3AdditionalResources:ExamplesofTableauDashboardsandStories

Reading Week3PracticeExercises

Quiz Week3Quiz

Reading FeedbackSurvey

WEEK4

YourCommunicationToolbox:Visualizations,Logic,andStories
Welcome to week 4! This week you will become a master at getting people to agree with your data-driven business recommendations as
you learn to deliver a compelling business presentation. Youll learn about the insight from the intersection of visualization science and
decision science, and what this means for you as a data analyst, who seeks to design a compelling and eective business presentations.
If you intend to aect peoples decisions, you need to inuence where they look. This week we will review a set of tools and concepts
you can use to optimize your visualizations and your presentation style. You will soon be a master at getting people to agree with your
data-driven business recommendations!
By the end of this week, you will be able to:

Tell stories with data

Design eective slide presentations to showcase your data story, and
Deliver compelling business presentations
Remember to refer back to the Study Guide: Designing and Delivering Eective Presentations. You will also complete a graded quiz.

As always, if you have any questions, post them to the Discussions.

To get started, please begin with the video Using Visualization to Inuence Business Decisions.

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I hope you enjoy this week's materials!

Video UsingVisualizationSciencetoInfluenceBusinessDecisions

Video TheStoryboardingHourglass

Video MakingYourDataStoryComeAlive

Video StoryboardingYourPresentation

Video TheBestStressTestersareTeams

Video OvergeneralizationandSampleBias

Video MisinterpretationsDuetoLackofControls

Video CorrelationDoesNotEqualCausation

Video HowCorrelationsImpactBusinessDecisions

Video ChoosingVisualizationsforStoryPoints

Video TheNeuroscienceofVisualPerceptionCanMakeorBreakYourVisualization

Video MisinterpretationsCausedbyColorbars

Video VisualContrastDirectsWhereYourAudienceLooks

Reading Week4AdditionalResources:DesigningandDeliveringanEffectiveBusinessPresentation

Video FormattingSlidestoCommunicateDataStories

Video FormattingPresentationstoCommunicateDataStories

Video DeliveringYourDataStory

Quiz Week4Quiz

Reading FeedbackSurvey

WEEK5

FinalProject
Welcome to week 5! This week you will complete your nal project. This assignment requires you to submit a recording of yourself
giving a 4-5 minute presentation in which you present a data-driven business process change proposal to Dognition company
management about how to increase the numbers of tests users complete. Students will give a short, peer-reviewed business
presentation that uses a specied chart in Tableau. The nal project will assess your mastery of the following:

Demonstrated understanding the Tableau functions discussed in this course

Adapting visualizations to make them maximally communicative
Storyboarding skills
Translating your story into a presentation ready for the boardroom
Eective presentation delivery
Evaluating business presentations
Remember to refer to the Background Information for Peer Review Assignment on the course web site before you begin. This nal
course project is a comprehensive assessment covering all of the course material and will take approximately 6-8 hours to complete.

As always, if you have any questions, post them to the Discussions. Thank you for your contributions to this nal project!

Reading BackgroundInformationforPeerReviewAssignment

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Peer Review RecommendationsforDognitionBusinessProcessChange

Reading FeedbackSurvey

COURSE 4

Managing Big Data with MySQL

Upcoming session: Apr 10 May 21.

Commitment 5 weeks, 8-12 hours per week

Subtitles English, Russian

About the Course

This course is an introduction to how to use relational databases in business analysis. You will learn how relational databases work, and
how to use entity-relationship diagrams to display the structure of the data held within them. This knowledge will help you understand
how data needs to be collected in business contexts, and help you identify features you want to consider if you are involved in
implementing new data collection eorts. You will also learn how to execute the most useful query and table aggregation statements
for business analysts, and practice using them with real databases. No more waiting 48 hours for someone else in the company to
provide data to you you will be able to get the data by yourself!

By the end of this course, you will have a clear understanding of how relational databases work, and have a portfolio of queries you can
show potential employers. Businesses are collecting increasing amounts of information with the hope that data will yield novel insights
into how to improve businesses. Analysts that understand how to access this data this means you! will have a strong competitive
advantage in this data-smitten business world.

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WEEK1

AboutthisSpecializationandCourse
The Coursera Specialization, "Managing Big Data with MySQL" is about how 'Big Data' interacts with business, and how to use data
analytics to create value for businesses. This specialization consists of four courses and a nal Capstone Project, where you will apply
your skills to a real-world business process. You will learn to perform sophisticated data-analysis functions using powerful software
tools such as Microsoft Excel, Tableau, and MySQL. To learn more about the specialization, please review the rst lesson below,
"Specialization Introduction: Excel to MySQL: Analytic Techniques for Business." In this fourth course of this specialization, "Managing
Big Data with MySQL you will learn how relational databases work and how they are used in business analysis. Specically, you will: (1)
Describe the structure of relational databases; (2) Interpret and create entity-relationship diagrams and relational schemas that
describe the contents of specic databases; (3) Write queries that retrieve and sort data that meet specic criteria, and retrieve such
data from real MySQL and Teradata business databases that contain over 1 million rows of data; (4) Execute practices that limit the
impact of your queries on other coworkers; (5) Summarize rows of data using aggregate functions, and segment aggregations according
to specied variables; (6) Combine and manipulate data from multiple tables across a database; (7) Retrieve records and compute
calculations that are dependent on dynamic data features; (8) Translate data analysis questions into SQL queries that accommodate the
types of anomalies found in real data sets. By the end of this course, you will have a clear understanding of how relational databases
work and have a portfolio of queries you can show potential employers. Businesses are collecting increasing amounts of information
with the hope that data will yield novel insights into how to improve businesses. Analysts that understand how to access this data this
means you! will have a strong competitive advantage in this data-smitten business world. To get started with this course, you can
begin with, "Introduction to Managing Big Data with MySQL." Please take some time to not only watch the videos, but also read through
the course overview as there is extremely important course information in the overview.

Video AboutthisSpecialization

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Reading SpecializationOverview

Video WelcometoManagingBigDatawithMySQL

Video WhatYouWillLearninThisCourse

Reading CourseOverview

Reading IMPORTANTFOREVERYLEARNER

Reading SpecialThanks!

Reading FeedbackSurveyInformation

UnderstandingRelationalDatabases
Welcome to week 1! This week you will learn how relational databases are organized, and practice making and interpreting Entity
Relationship (ER) diagrams and relational schemas that describe the structure of data stored in a database.
By the end of the week, you will be able to:

Describe the fundamental principles of relational database design

Interpret Entity Relationship (ER) diagrams and Entity Relationship (ER) schemas, and
Create your own ER diagrams and relational schemas using a software tool called ERDPlus that you will use to aid your query-
writing later in the course.
This weeks exercises are donated from a well-known Database Systems textbook, and will help you deepen and strengthen your
understanding of how relational databases are organized. This deeper understanding will help you navigate complicated business
databases, and allow you to write more ecient queries. At the conclusion of the week, you will test your understanding of database
design principles by completing the Week 1 graded quiz.

To get started, please begin with the video Problems with Having a Lot of Data Used by a Lot of People.

As always, if you have any questions, post them to the Discussions.

I hope you enjoy this week's materials!

Video ProblemswithHavingaLotofDataUsedbyaLotofPeople

Video HowRelationalDatabasesHelpSolveThoseProblems

Video DatabaseDesignToolsThatWillHelpYouLearnSQLFaster

Video HowEntityRelationshipDiagramsWork

Video DatabaseStructuresIllustratedbyEntityRelationshipDiagrams

Video RelationalSchemas

Video HowtoMakeEntityRelationshipDiagramsusingERDPlus

Reading EntityRelationshipWrittenExercises

Reading EntityRelationshipWrittenExercises:AnswerKey

Video HowtoMakeRelationalSchemasusingERDPlus

Reading RelationalSchemasWrittenExercises

Reading RelationalSchemasWrittenExercises:AnswerKey

Reading DognitionRelationalSchemaPracticeExercise

Reading Dillard'sRelationalSchemaPracticeQuestions

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Quiz Week1GradedQuiz

Reading WeekOneQuiz:AnswersandFeedback

Video WrappingupWeek1

Reading Week1FeedbackSurvey

WEEK2

QueriestoExtractDatafromSingleTables
Welcome to week 2! This week, you will start interacting with business databases. You will write SQL queries that query data from two
real companies. One data set, donated from a local start-up in Durham, North Carolina called Dognition, is a MySQL database
containing tables of over 1 million rows. The other data set, donated from a national US department store chain called Dillards, is a
Teradata database containing tables with over a hundred million rows. By the end of the week, you will be able to:1. Use two dierent
database user interfaces2. Write queries to verify and describe all the contents of the Dognition MySQL database and the Dillards
Teradata database3. Retrieve data that meet specic criteria in a socially-responsible using SELECT, FROM, WHERE, LIMIT, and TOP
clauses, and4. Format the data you retrieve using aliases, DISTINCT clauses, and ORDER BY clauses.Make sure to watch the instructional
videos about how to use the database interfaces we have established for this course, and complete both the MySQL and the Teradata
exercises. At the end of the week, you will test your understanding of the SQL syntax introduced this week by completing the Week 2
graded quiz.To get started, please begin with the video Introduction to Week 2. As always, if you have any questions, post them to the
Discussions. Enjoy this week's materials!

Video IntroductiontoWeek2

Video MeetYourDognitionData

Reading DognitionDatabaseInformation

Video MeetYourDillard'sData

Reading Dillard'sDatabaseInformation

Video IntroductiontoQuerySyntax

Video HowtoUseJupyterNotebooks

Video HowtoUseYourJupyterAccount

Reading HowtoUseJupyter(WrittenInstructions)

Other LinktoYourJupyterHomePage

Other MySQLExercise1:LookingatYourData

Reading MySQLExercise1:AnswerKey

Other MySQLExercise2:SelectingDataSubsetsusingWHERE

Reading MySQLExercise2:AnswerKey

Other MySQLExercise3:FormattingSelectedData

Reading MySQLExercise3:AnswerKey

Video HowtoUseTeradataViewpointandSQLScratchpad

Reading HowtoLogintoandUseTeradataViewpoint(WrittenInstructions)

Reading Week2TeradataPracticeExercisesGuide

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Reading IntroductiontoTeradata

Reading ReadBeforeStartingQuiz2

Quiz Week2GradedQuizusingTeradata

Reading Week2Quiz:AnswersandFeedback

Video YouHaveAlreadyBecomeaDifferentLevelofBusinessAnalyst

Reading Week2FeedbackSurvey

WEEK3

QueriestoSummarizeGroupsofDatafromMultipleTables
Welcome to week 3! This week, we are going to learn the SQL syntax that allows you to segment your data into separate categories and
segment. We are also going to learn how to combine data stored in separate tables.

By the end of the week, you will be able to:

Summarize values across entire columns, and break those summaries up according to specic variables or values in others
columns using GROUP BY and HAVING clauses
Combine information from multiple tables using inner and outer joins
Use strategies to manage joins between tables with duplicate rows, many-to-many relationships, and atypical congurations
Practice one of the slightly more challenging use cases of aggregation functions, and
Work with the Dognition database to learn more about how MySQL handles mismatched aggregation levels.
Make sure to watch the videos about joins, and complete both the MySQL and the Teradata exercises. At the end of the week, you will
test your understanding of the SQL syntax introduced this week by completing the Week 3 graded quiz.

We strongly encourage you to use the course Discussions to help each other with questions.

To get started, please begin with the video 'Welcome to Week 3.

I hope you enjoy this weeks materials!

Video WelcometoWeek3

Other MySQLExercise4:SummarizingYourData

Reading MySQLExercise4:AnswerKey

Video HabitsthatHelpYouAvoidMistakes

Other MySQLExercise5:BreakingYourSummariesintoGroups

Reading MySQLExercise5:AnswerKey

Other MySQLExercise6:CommonPitfallsofGROUPBY

Reading ThereisNOAnswerKeyforMySQLExercise6

Video WhatareJoins?

Video JoinswithManytoManyRelationshipsandDuplicates

Video ANoteaboutOurJoinExamples

Other MySQLExercise7:InnerJoins

Reading MySQLExercise7:AnswerKey

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Other MySQLExercise8:JoiningTableswithOuterJoins

Reading MySQLExercise8:AnswerKey

Reading Week3TeradataPracticeExercisesGuide

Quiz Week3GradedQuizusingTeradata

Reading Week3Quiz:AnswersandFeedback

Video NoMoreWaitingtoRetrieveYourData

Reading Week3FeedbackSurvey

WEEK4

QueriestoAddressMoreDetailedBusinessQuestions
Welcome to week 4, the nal week of Managing Big Data with MySQL! This week you will practice integrating the SQL syntax youve learn
so far into queries that address analysis questions typical of those you will complete as a business data analyst.

By the end of the week, you will be able to:

Design and execute subqueries

Introduce logical conditions into your queries using IF and CASE statements
Implement analyses that accommodate missing data or data mistakes, and
Write complex queries that incorporate many tables and clauses.
By the end of this week you will feel condent claiming that you know how to write SQL queries to create business value. Due to the
extensive nature of the queries we will practice this week, we have put the graded quiz that tests your understanding of the SQL
strategies you will practice in its own week rather than including it in this weeks materials.

Make sure to complete both the MySQL exercises and the Teradata exercises, and we strongly encourage you to use the course
Discussions to help each other with questions.

To get started, please begin with the video 'Welcome to Week 4.

I hope you enjoy this weeks materials!

Video WelcometoWeek4

Other MySQLExercise9:SubqueriesandDerivedTables

Reading MySQLExercise9:AnswerKey

Other MySQLExercise10:UsefulLogicalFunctions

Reading MySQLExercise10:AnswerKey

Video StartwithanAnalysisPlan

Reading DognitionStructuredPyramidAnalysisPlan(SPAP)

Other MySQLExercise11:QueriesthatTestRelationshipsBetweenTestCompletionandDogCharacteristics

Reading MySQLExercise11:AnswerKey

Other MySQLExercise12:QueriesthatTestRelationshipsBetweenTestCompletionandTestingCircumstances

Reading MySQLExercise12:AnswerKey

Reading NoWeekFourQuiz

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Reading Week4FeedbackSurvey

WEEK5

StrengthenandTestYourUnderstanding
This week contains the nal ungraded Teradata exercises, and the nal graded quiz for the course. The exercises are intended to hone
and build your understanding of the last important concepts in the course, and lead directly to the quiz so be sure to do both!

Reading Week5TeradataPracticeExercisesGuide

Reading SpecialNoteabouttheWeek5GradedQuizPleaseRead

Quiz Week5GradedQuizusingTeradata

Reading Quiz5:AnswersandFeedback

Video Don'tBeAfraidtoAskQuestions!

Reading Week5FeedbackSurvey

COURSE 5

Increasing Real Estate Management Prots: Harnessing Data

Analytics
Upcoming session: May 8 Jul 2.

Commitment 8 weeks of study, 8-10 hours/week

Subtitles English

About the Capstone Project

In this nal course you will complete a Capstone Project using data analysis to recommend a method for improving prots for your
company, Watershed Property Management, Inc. Watershed is responsible for managing thousands of residential rental properties
throughout the United States. Your job is to persuade Watersheds management team to pursue a new strategy for managing its
properties that will increase their prots. To do this, you will: (1) Elicit information about important variables relevant to your analysis;
(2) Draw upon your new MySQL database skills to extract relevant data from a real estate database; (3) Implement data analysis in Excel
to identify the best opportunities for Watershed to increase revenue and maximize prots, while managing any new risks; (4) Create a
Tableau dashboard to show Watershed executives the results of a sensitivity analysis; and (5) Articulate a signicant and innovative
business process change for Watershed based on your data analysis, that you will recommend to company executives.

Airbnb, our Capstones ocial Sponsor, provided input on the project design. The top 10 Capstone completers each year will have the
opportunity to present their work directly to senior data scientists at Airbnb live for feedback and discussion.

"Note: Only learners who have passed the four previous courses in the specialization are eligible to take the Capstone."

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WEEK1

Introduction
The goal for this week is to learn about the Capstone Project you are tasked with, acquire background about the business problem, and
begin to outline the steps of your analysis.

Video IntroductiontotheCapstoneProject

Reading CourseOverview

Reading SpecialThanks!

Reading AbouttheCourseTeam

Reading FAQ(FrequentlyAskedQuestions)

Reading FeedbackSurveyInformation

Reading LessonOverview

Reading ElicitationRefresher

Reading LetterfromYourProjectManager

Reading WhatareProjectManagers,Anyway?

Video WhatWatershedOwnersCareAbout

Reading BackgroundabouttheShorttermRentalIndustry

Peer Review YourThreeElicitationInterviews

Reading LessonOverview

Video ElicitationInterviewwithYourProjectManager

Video ElicitationInterviewwithWatershed'sMarketingDirector

Video ElicitationInterviewwithWatershed'sFinancialDirector

Reading OutlininganSPAP

Quiz Elicitation

Reading RequirementsandAssumptions

Reading FeedbackSurvey

WEEK2

DataExtractionandVisualization
The goal of this week is for you to extract the relevant data from the MySQL database you are given access to, and to look at it briey in
Tableau to get sense of what data you have.

Video MeetYourData

Reading HowtoMeetandRetrieveYourData

Other HowtoMeetandRetrieveYourData(Jupyternotebook)

Quiz VerifyYouHaveExtractedtheCorrectData

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Reading VisualizeYourDatatoMakeSureYouKnowWhatTheyAre

Quiz MakeSureYouUnderstandWhatYourDataMean

Reading FeedbackSurvey

WEEK3

Modeling
The goal of this week is for you to create a nancial model using Excel to analyze the data you extracted from the database, and to start
to predict short-term rents for some of Watershed's existing properties.

Reading Week3LearningGoals

Reading SingleWorkbookContainingTemplateSpreadsheets13

Reading SingleWorkbookContainingGuideSpreadsheets

Video CreatingaPredictiveModelforShorttermRentalRates

Reading BestPracticesforSettingupanExcelSpreadsheet

Reading UsingtheFirstBestFitLineTemplateSpreadsheet

Reading FirstBestFitLineTemplate(Spreadsheet1)

Quiz FirstBestFitLine

Video NormalizingRentstoImproveOccupancyForecasting

Reading UsingtheNormalizedDataandModelTemplateSpreadsheet

Reading NormalizedDataandModelTemplate(Spreadsheet2)

Video UsingtheDollarstoPercentileConversionGuideSpreadsheet

Reading DollarstoPercentileConversionGuideSpreadsheet

Quiz Normalization

Reading ApplyingNormalizationtotheComparableProperties

Quiz ApplyingNormalizationtotheComparableProperties

Reading LessonOverview

Video OptimizingRentstoMaximizeRevenues

Video UsingtheSolverRevenueMaximizationGuideSpreadsheet

Reading SolverRevenueMaximizationGuideSpreadsheet

Quiz OptimizationBasics

Reading OptimizingWatershedRents

Reading SolverRentOptimizationTemplate(Spreadsheet3)

Quiz OptimizingWatershedRents

Reading AlternativetoSolverTemplate(Spreadsheet4)

Reading FeedbackSurvey

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WEEK4

CashFlowandProfits
The goal for this week is for you to use your projections about the Watershed properties to estimate cash ows and prots Watershed
would experience if it converted properties to short-term rentals.

Reading Week4LearningGoals

Reading SingleWorkbookContainingTemplateSpreadsheets56

Video EstimatingWatershedCashFlowandProfits

Reading UsingtheAlternativetoSolverTemplateSpreadsheet

Quiz AlternativetoSolver

Video DistinguishingCashFlowfromProfitsandLosses

Reading UsingtheForecastingCashFlowandProfitsTemplateSpreadsheet

Reading ForecastingCashFlowandProfitsTemplate(Spreadsheet5)

Video UsingtheAnnualCashFlowsandProfitsSpreadsheet

Reading AnnualCashFlowsandProfitsGuideSpreadsheet

Reading UsingtheSortingbyProfitabilityTemplateSpreadsheet

Reading SortingbyProfitabilityTemplate(Spreadsheet6)

Quiz Profitability

Reading TheValueofConsideringCashFlowRiskandTotalCashRequired

Quiz CashFlowRiskandTotalCashRequired

Reading TheValueofFinancialSensitivityAnalysisinGeneral

Quiz SensitivityAnalysis:MeasuringCutoffsat40%TransactionFee

Reading FeedbackSurvey

WEEK5

DataDashboard
The goal of this week and next week is to build an analytical dashboard in Tableau using the data models and assumptions you have
discovered in prior weeks.

Video UsingTableautoPerformSensitivityAnalysis

Video DashboardforAnalystUse

Video DashboardModificationforaFinancialAudience

Reading HowtoGetStartedMakingYourDashboard

Reading Additionalchartsforyoursensitivityanalysis

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Video BarinBarGraphsinTableau

Video HistogramsinTableau

Video TablesinTableau

Reading FeedbackSurvey

WEEK6

DashboardforDecisionmakers
This week complete your dashboard and add design elements so the dashboard is ready for stakeholders (Watershed executives, for
example) to use it to test your model's assumptions.

Video PreparingYourDashboardforDecisionmakers

Reading LessonOverview

Video JitteredMapsinTableau

Reading HowtoUseJitteringtoDepictMultipleDataPointsintheSameGeographicLocation

Reading TurningYourSensitivityAnalysisintoaRecommendation

Reading FinalizingYourDashboard

Reading TableauTrickstoTryonYourOwn(IncludingRIntegration!)

Quiz SensitivityAnalysis

Reading FeedbackSurvey

WEEK7

FinalProject
This week, design and give a presentation for Watershed executives with your business recommendations, and complete a white paper
template. Evaluate 3 peer's dashboards, white papers and presentations.

Video PersuadingDecisionmakerstoFollowYourRecommendations

Reading NewInformationfromYourProjectManager!

Reading WhitePaperBackgroundInformation

Quiz AVeryImportantQuestion!

Reading AbouttheFinalProject

Reading PARTI:TableauDashboardInstructions

Reading PART2:WhitePaperInstructions

Reading PART3:PresentationInstructions

Peer Review FinalProjectAssignmentSubmission

Video CongratulationsonJoiningtheExcitingFieldofDataAnalytics!

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Reading FeedbackSurvey

Pricing

Try for free

Enroll to start your 7-day free trial

Unlimited access to all courses in the Specialization.

Watch lectures, try assignments, participate in discussion forums, and more.

Cancel anytime.
No penalties - simply cancel before the trial ends if it's not right for you.

Certicate when you complete.

Share on your resume, LinkedIn, and CV.

Enroll

Creators

Duke University is consistently ranked as a top research institution, with graduate and professional schools among the leaders in their
elds.

Jana Schaich Borg

Assistant Research Professor

Daniel Egger
Executive in Residence and Director, Center for Quantitative Modeling

FAQs

What is the Capstone Project?

A Capstone Project is a larger project designed to help you practice, apply, and showcase the skills youve learned.

What is the refund policy?

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We oer a 7-day free trial, which you can cancel before the trial period ends to avoid being billed. We do not oer refunds once you
are billed.

View the full refund policy.

Can I just enroll in a single course? I'm not interested in the entire Specialization.

To enroll in an individual course, search for the course title in the catalog.

When you subscribe to a course that is part of a Specialization, you will be automatically subscribed to the entire Specialization. If
you are just interested in a single course, you will need to cancel your subscription after completing this course in order to stop the
recurring monthly charge.

Is nancial aid available?

Yes, Coursera provides nancial aid to learners who cannot aord the fee. Apply for it by clicking on the Financial Aid link beneath
the "Enroll" button on the left. You'll be prompted to complete an application and will be notied if you are approved. You'll need to
complete this step for each course in the Specialization, including the Capstone Project. Learn more.

How long does it take to complete the Excel to MySQL: Analytic Techniques for Business Specialization?

Time to completion can vary based on your schedule, but most learners are able to complete the Specialization in 6-7 months.

How often is each course in the Specialization oered?

Each course in the Specialization is oered on a regular schedule, with sessions starting about once per month. If you don't
complete a course on the rst try, you can easily transfer to the next session, and your completed work and grades will carry over.

What background knowledge is necessary?

No prior experience with analytics or programming is required. This Specialization is intended for anyone with an interest in data
analysis and its applications in business decision-making.

Do I have to take the courses in this Specialization in a specic order?

We recommend taking the courses in the order presented, as each subsequent course will build on material from previous courses.

Will I earn university credit for completing the Excel to MySQL: Analytic Techniques for Business Specialization?

Coursera courses and certicates don't carry university credit, though some universities may choose to accept Specialization
Certicates for credit. Check with your institution to learn more.

What will I be able to do upon completing the Excel to MySQL: Analytic Techniques for Business Specialization?

You will be able to frame practical business questions that can be answered with data, visualize analytical insights in an informative
and compelling fashion, and translate and persuasively communicate insights into actionable recommendations for decision-
makers.

What software will I need to complete the assignments?

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You will need access to Microsoft Excel 2007 (or a more recent version of Microsoft Excel). We will be using the free Solver plugin for
optimization problems, and this functionality is not available in alternative online tools such as Google Sheets. The Specialization
will also make use of freely-downloadable software packages such as Tableau.

Will I be able to succeed in this class if I have never taken a statistics, computer science, or programming class?

Yes! We will teach you all the analytical and software tools you need to succeed not only in this class, but also as a business analyst.

Will I be able to succeed in this class if I have never had a job in a business-related eld?

Yes. Our goal is to give you tools to help you navigate business data analyses of all kinds, even if you have never worked with that
type of data before or do not have experience with the associated type of business.

Will I learn anything new in this class if I have a graduate degree in statistics, computer science, or math?

Yes. In fact, chances are high that you have never seen the majority of the content in this class. Applying quantitative skills to
business contexts requires software, skills, and domain knowledge you are not likely to have been exposed to in graduate school.

More questions? Visit the Learner Help Center.

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