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Radio Advertising: A Study On The Factors Affecting The Infant Feeding Practice

The study examined factors that influence infant feeding practices. It found that radio advertising had a significant impact, as new mothers listened to the radio for information and recommendations on feeding their babies. Radio ads promoted breastfeeding but also formula feeding, creating confusion. The study concluded that regulating advertising claims could help provide clearer guidance to mothers on optimal infant nutrition.

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Tricia Gonzales
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31 views

Radio Advertising: A Study On The Factors Affecting The Infant Feeding Practice

The study examined factors that influence infant feeding practices. It found that radio advertising had a significant impact, as new mothers listened to the radio for information and recommendations on feeding their babies. Radio ads promoted breastfeeding but also formula feeding, creating confusion. The study concluded that regulating advertising claims could help provide clearer guidance to mothers on optimal infant nutrition.

Uploaded by

Tricia Gonzales
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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AStudyontheFactorsAffectingtheInfantFeedingPractice

Radio advertising

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